TELEVISION A TELEVISION EXPERIENCE FESTIVAL NOT YOUR AVERAGE FESTIVAL... BE PART OF SOMETHING DIFFERENT. SEASON 56 WRAP-UPJUNE 8-11, 2017 REPORTAUSTIN, TX CAITLIN MCFARLAND / executive director EMILY GIPSON / executive director [email protected] [email protected] 512.551.1330 512.551.1330 “THERE’S NO OTHER FESTIVAL LIKE THIS.” -ROB CORDDRY TOTAL ATTENDANCE BADGE & WRISTBANDS WHAT EXACTLY IS ATX TELEVISION FESTIVAL? ATX is a four-day event that celebrates the television medium: looking back at PANELISTS 4 DAYS 8 VENUES its history, where it is now, and where it is headed. The festival consists of panels, screenings and events where attendees and leaders in the TV industry talk, watch, INDUSTRY and experience television together as one community. PRESS 100 HOURS It is a place for television fans to come together with the creators, casts, and crew of their favorite series to experience the TV medium in a way that’s never been STAFF & CREW done before. We call it TV Camp for grown-ups. UNFORGETTABLE VOLUNTEERS The first ATX TELEVISION FESTIVAL took place June 1-3, 2012 with over 700 attendees gathering in Austin, TX to watch television on the big screen, relive 1EXPERIENCE favorite series, discover new ones, get inspired, and discuss what’s to come in the the most influential pop culture medium. OVER 40 OVER 2500 SEASONS 2 AND 3 grew not only by an additional day of festivities but also increased attendance and represented series by 30% each year with attending SHOWS TV NERDS panelists nearly doubling. 2015’S SEASON 4 brought a sold out festival for the first time, growing by 60% and allowing ATX to use its largest venue to date: the historic Paramount Theatre that TV CAST. seats 1200. 275 2016’S SEASON 5 allowed the festival to evolve into the ideal balance between Industry and Fan programming that has always been its goal. Settling into its size, while CREATORS. CREW. combining important topic discussions and organic sponsorship activations, allowed for the most successful event to date (including attendance, experiences, and press). 2016 STATISTICS & DEMOGRAPHICS TOTAL ATTENDANCE 2500 BADGE & WRISTBANDS 1682 PANELISTS 275 PROGRAMMING BREAKDOWN: 75 GENDER BREAKDOWN INDUSTRY 150 Current Series: 21 68% Female Premieres: 8 PRESS 176 31% Male Past Favorites: 11 Panels: 35 STAFF & CREW 80 VOLUNTEERS 142 ATX APP AGE BREAKDOWN EDUCATION 18-25: 30% TOP 10 VIEWS College: 64.5% 26-35: 39% WITHIN THE APP: Grad School: 27% 36-50: 22% High School: 8.5% Over 50: 9% Schedule - OVER 17,000 VIEWS 2300 TOTAL Push Notifications DOWNLOADS Programming The West Wing 83% iOS Administration 17% Android BIG Script Reading UnREAL Friday Night Lights Tailgate + Pep Rally TICKETHOLDER BY LOCATION WHY DID YOU COME The O.C. Creatives + Script Reading 34.6% Texas Industry Hopeful: 40% SPONSORED BY 20.6% East Coast Power(ful) TV: The Ultimate Ultimate TV Fan: 44% Medium for Social Change 25.2% West Coast Mix (Fan/Industry) : 16% UGLY BETTY 10 Year 15.6% North/Midwest Reunion, presented with Entertainment Weekly 4% Out of US (Canada, Australia, UK, Norway) SCREENINGS ATX gives you the opportunity to watch your favorite TV show and discover something new on the big screen at venues like Austin’s acclaimed Alamo Drafthouse, Google Fiber Space, and the historic Paramount & State Theatres. We screen past favorites, cancelled-too-soon series, current hits, and episodes/pilots you’ve never seen all followed by Q&A’s from cast and crew. 2016 SCREENINGS INCLUDED Casual, Norman Lear: Just Another Version of You, Dead of Summer, The Exorcist, Grace, Introducing Lennie Rose, Guilt, The Jim Gaffigan Show, Kingdom, Lethal Weapon, Life in Pieces, The Path, Person of Interest, Pitch, Preacher, Queen of the South, Royal Pains, Search Party, Sex&Drugs&Rock&Roll, State of Grace, Superstore, Survivor’s Remorse, Terriers, Tyrant, UnREAL, and Younger. PANELS Our panels, which take place at the InterContinental Stephen F. Austin Hotel, Google Fiber Space, Amazon Stage at Trinity Hall, and the Paramount & State Theatres, range from breakout topics on the future of the industry to technology, series reunions, conversations with television leaders, and spotlights on networks’ upcoming lineups. 2016 PANELS INCLUDED 3 Rounds with Betsy Beers, Bury Your Tropes, The West Wing Administration, A Conversation with Tom Fontana & David Simon, Crisis of Faith: Religion & Spirituality on TV, Development Executives: Business Meets Creative, Ugly Betty 10 Year Reunion presented with Entertainment Weekly, Fargo: The Music Team, Kurt Sutter & Katey Sagal: A Television Discourse, Masterclass with Howard Gordon, Rescue Me Reunion, The O.C. Creatives, Power(ful) TV: The Ultimate Medium for Social Change, Shifting Landscapes: The Effect of 9/11 on Storytelling, and What is YA TV? Exploring the Difference between Subject and Audience. PANELISTS 275 of TV’s elite came to Austin for Season 5 of ATX Television Festival, including “I THINK PEOPLE network executives, creators, writers, and cast & crew, as well as music supervisors, casting directors, musicians, and editors. SHOULD GET 2016 PANELISTS INCLUDED Aaron Sorkin, Abigail Spencer, Ali LeRoi, Alexandra Patsavas, America Ferrera, Beau TOGETHER AND Willimon, Ben Feldman, Betsy Beers, Billy Zane, Bradley Whitford, Bryan Seabury, Callie Thorne, Carter Covington, Darren Star, David Simon, Denis Leary, Donal Logue, WATCH TV LIKE Dulé Hill, Frank Grillo, Glen Mazzara, Hart Hanson, Howard Gordon, Jason Katims, Jason Reitman, Javier Grillo-Marxuach, Jennifer Euston, Jennie Snyder Urman, Jim Gaffigan, Jonathan Nolan, Josh Schwartz, Judith Light, Justina Machado, Katey THIS ALL THE Sagal, Kurt Sutter, Krista Vernoff, Larenz Tate, Michael Ian Black, Michaela Watkins, - PETER KRAUSE Nahnatchka Khan, Norman Lear, Patrick J. Adams, Ruth Negga, Rosemary Rodriguez, TIME.” Shawn Ryan, Tatum O’Neal, Tom Fontana, and Vanessa Williams. ACHIEVEMENT IN TELEVISION EXCELLENCE AWARD From its inception, ATX has set out to honor impactful and insightful television programming, along with the cast members and creatives who shaped those series. In 2014, the festival presented its first individual achievement award to Henry Winkler, followed by James L. Brooks in 2015. For our third award, we were honored that the Godfather of Television, Norman Lear, would come to Austin to screen his Sundance Film Festival documentary “Just Another Version of You” which further proved his impact on the medium, followed by a conversation with Katey Sagal. “TV LEAVES A DIFFERENT LEGACY DUE TO ‘WRITER DOMINANCE.’ WRITERS HAVE MORE CONTROL ON TELEVISION, MORE THAN ANYWHERE ELSE, THAT’S ALWAYS BEEN TRUE, AND THAT’S WHAT SETS IT APART.” - JAMES L. BROOKS PITCH COMPETITION PRESENTED WITH FINAL DRAFT, INC. ATX Television Festival and Final Draft, Inc. partnered to create an invaluable opportunity for industry hopefuls to gain rare access to both TV creatives and Studio decision-makers. Contestants submitted pitches in the form of 90 second videos via YouTube that were viewed by a panel of industry judges who narrowed them to 10 finalists. They could pitch any type of show they wanted: a 1/2 hour drama for a traditional network, an hour drama for cable, a hybrid for original online content. The only guideline was that it be for a scripted (non-reality) series and pitched in under a minute and a half. Those 10 FINALISTS then pitched for 3 minutes LIVE at the festival, where judges chose one (1) winner. 409 VIDEO SUBMISSIONS were received and narrowed down to 25 SEMI-FINALISTS by a panel of screeners. 2016 JUDGES 2016 FINALISTS INCLUDED Ryan Andolina Franklin Leonard 5 Comedy, 5 Drama Anna Fricke Noreen O’Toole 4 Texas, 3 New York, 2 California, 2 Georgia, Henry Goldblatt Bryan Seabury 1 Maine, 1 New Jersey, 1 Vancouver Kyle Killen Graham Yost 7 Males, 6 Females Kate Lambert 7 Solo Pitchers, 3 were in pairs/groups. WINNER & PRIZE All 10 Finalists received badges to the festival and a copy of Final Draft. The winner received a mentor session with a Pitch Judge to help hone and develop his pitch, as well as an opportunity to pitch the finalized version to a Studio/Network partner of the festival. Past Winners have been signed by representation by the end of the weekend, have pitched to Networks/Studios such as Sony TV, 20th Century Fox, NBC/Universal, Happy Madison, Paramount TV, and have established new creative relationships for upcoming projects. 2016 SPECIAL EVENTS OPENING NIGHT launched the festival with a red carpet and premiere screening of USA Network’s QUEEN OF THE SOUTH followed by an exclusive Q&A with showrunner and cast members. The after-event at downtown Austin’s Cedar Door had music, premium food, a branded Smilebooth that put you on the Queen’s throne, and beverages from Tito’s Handmade Vodka, Tequila 512, and Shiner Beers. CLOSING NIGHT was hosted by ATX and Entertainment Weekly with an UGLY BETTY REUNION featuring Silvio Horta, America Ferrera, Ana Ortiz, Vanessa Williams, Michael Urie, Eric Mabius and a total of 12 cast members at the historic Paramount Theatre, followed by an after-event at Parkside with music, premium food, a branded Smilebooth with beverages from Tito’s Handmade Vodka, Tequila 512, and Shiner Beers. ATX TRIVIA NIGHT, PRESENTED WITH GEEKS WHO DRINK, brought ATX attendees together like never before to test their TV knowledge. Held on Opening Night immediately following our successful premiere screening of QUEEN OF THE SOUTH, over 50 teams battled it out to win 2017 Festival Badges in a special TV-themed Geeks Who Drink Pub Trivia Quiz to become ultimate TV Trivia Champions. THE FILM TEXAS RECEPTION, presented by the Texas Association of Film Commissions, gave our panelists time to interact with each other and catch up with old friends at Vinaigrette. With sponsors Tito’s Handmade Vodka, Topo Chico, and Shiner Beers, our friends from LA and New York had the perfect place to get to know Austin’s very own TV industry leaders and to learn how they, too, can film in Texas.