Hampton Classic Horse Show

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2010 Sponsor Report Executive Director: ShanetteCohen

Dear Sponsor,

Thank you so much for your support of the 2010 Hampton Classic, and your role in en- suring it was one of our most successful events to date.

I am so pleased to present you with our 2010 Sponsor Report. We were delighted to welcome back so many returning sponsors and quite a few new sponsors as well!

Once again, the Hampton Classic featured hunters, equitation, and exciting world class show-jumping competition as well as some of our most popular activities such as Just- World International’s Horseless Horse Show during our Exhibitor Party and Cablevision’s Kid’s Day. We were excited to host the first of what we hope will be an annual event at the Hampton Classic – ASPCA’s Adoption Day. In addition to facilitating the adoption of many dogs, cats, and even horses, this event raised awareness about the importance of finding permanent homes for unwanted and neglected animals. We were also proud to celebrate the fifth anniversary of the Long Island Horse Show Series for Rider’s with Disabilities Finals.

We’d like to extend a special thank you to FTI Consulting, Title Sponsor of the $250,000 FTI Grand Prix and World Cup™ Qualifier. For the second year in a row, McLain Ward made history by winning the class, now for a record fifth time. He and his amazing mare, Sapphire, showed us why they’re two-time Team Olympic Gold-Medal winners.

We truly appreciate the support and involvement of the entire roster of Hampton Clas- sic sponsors. We wouldn’t have a successful show without you and hope you will con- tinue to work with us again next year and well into the future. Mark your calendars now for the 2011 Hampton Classic Horse Show: August 28 to September 4.

Thank you, again, for your continued support.

All the best, Shanette Barth Cohen Executive Director

Cover photos courtesy of (top to bottom): Jon Kassel, Sue Sinenberg, Audrey Suskind, Gilda VanHecke, and Kate Soroka. Corporate Sponsors: 2010

ASPCA Five Napkin Burger Optimum Alessandro Albanese flyRuby Pama Baron’s Cove Inn GOS Technical Services Panera Bread Berkoski GPA Prudential Douglas Elliman Beval Saddlery Ltd. Gasper LaRosa Real Estate Bridgehampton National Bank Global Horse Transport Quogue Horse & Pony Farm Brown Harris Stevens Hamptons Cottages & Gardens Rechler Equity Cablevision HRH Robbins Wolfe Eventeurs Carolex Stables Hampton Luxury Liner Royal Botania Champagne Louis Roederer Hamptons Magazine SHALANNO Farms Citarella Hermès SHF Enterprises Chronicle of the Horse Horse Haven Sam Edelman The Cozy Cottages International Polo Club Snapple Dan’s Papers Jaguar Sotheby’s International Realty David Yurman Jump 4 Joy Split Rock Farm Der Dau Custom Made Khanh Sports and EH Eyewear Spy Coast Farm Boots and Shoes Korn/Ferry International Stony Brook University Medical Center Desires by Mikolay Land Rover Tretorn Devoucoux Lisa James Otto Country Diversififed Services Properties Triple Crown Custom East End Redi Mix Marders Jos M. Troffa Two Trees Stables East Hampton Star Merial Animal Health USHJA Elite Equine Shavings Millbrook Ventures LLC. Video in Demand Enclave Inn Mosquito Squad Votre Vu Equestrian Services International New York Veterinary Foundation VVH-Hamptons Television Equifit, Inc. NASDAQ OMX Walpole Woodworkers FTI Consulting Neptune Feed & Saddlery WCBS Newsradio 880 am FarmVet Nespresso Winter Equestrian Festival FENDI Newsday Wölffer Estate Vineyard FIJI Water Nicolock & Stables Fifth on Main Northrop and Johnson Young Jumper Championships

1 Sponsor Workshop: 2010

On June 21, 2010 The Hampton Classic Horse Show hosted its annual Corporate Sponsor Workshop at NASDAQ OMX Mar- ketSite in Times Square in New York City. More than 75 sponsors attended this gathering which featured guest speakers and the Classic’s management team, with an emphasis on as- sisting sponsors in getting the most out of their Hampton Classic partnership.

Our first guest speaker, Valerie K. Angeli, Senior Director of Equine Events & Special Projects for the ASPCA, discussed the many creative and interactive elements the ASPCA utilizes through its sponsorship of Hampton Classic to reach their main objectives – raising awareness about the important work of the ASPCA, raising funds through donations and corporate contributions, and entertaining and cultivating top donors and celebrity/athlete relationships.

Our next speaker, Michelle McFaul, Vice President of Commu- nity Affairs & Special Events for Nespresso offered examples of how she and her team utilize event sponsorships to meet their main objectives – sampling Nespresso coffees, showcasing other Nespresso products and machines, and entertaining and cultivating Nespresso clients.

The keynote speaker, William Chipps, Senior Editor of the IEG Sponsorship Report for IEG, LLC spoke about best practices for making a corporate sponsorship as meaningful as possible, through activation. Mr. Chipps covered topics such as cross promotions, utilizing hospitality opportunities, and using co- op advertising.

Immediately following the presentations, attendees had an opportunity to network with one another and enjoy a delicious meal, Nespresso coffees and FIJI water in the beautiful NAS- DAQ MarketSite setting. ©2010 R. Braccini photos

2 Advertising: Print-Radio-TV-Web

The Hampton Classic Horse Show executes an extensive advertising campaign throughout the East End of Long Island, in the greater New York Area, and through equine media outlets with a much larger reach. Some ads appear courtesy of our sponsors and other ads are part of a paid advertising campaign. The Classic’s advertising placements this year included black and white and color ads in local media outlets as well as in a variety of national and regional publications. In addition, Hampton Classic ran extensive radio and television advertising, and even added a billboard placement as part of this year’s advertising program.

Print Publication Location Placements Circulation Art Hamptons Journal ...... Bridgehampton, NY...... 1...... 5,000 Bay Street Theatre Playbill...... Sag Harbor, NY ...... 1...... 25,000 Bridgehampton National Bank Journal ...... Bridgehampton, NY...... 1...... 32,500 Dan's Paper ...... Bridgehampton, NY...... 4...... 50,000 East Hampton Star ...... East hampton, NY ...... 3...... 16,000 Guild Hall ...... East Hampton, NY ...... 1...... 25,000 Hamptons Cottages & Gardens ...... New York, NY ...... 3...... 40,000 Hamptons International Film Festival ...... Southampton, NY ...... 1...... 20,000 Hamptons Magazine ...... New York, NY ...... 8...... 40,000 Horse Directory ...... Riverhead, NY ...... 1...... 3,500 Horse News ...... Flemington, NJ ...... 2...... 18,000 In Stride ...... Lexington, KY ...... 2...... 36,000 International Polo Club Journal ...... Wellington, FL ...... 1...... unknown LIGALY On The Bay Journal ...... Bayshore, NY...... 1...... 300 Newsday...... Farmingdale, NY ...... 3...... 315,000 New York Junior League Winter Ball...... New York, NY ...... 1...... 800 Sag Harbor Express Supplement - XO ...... Sag Harbor, NY ...... 1...... 7,000 Sidelines...... Wellington, FL ...... 1...... 23,500 Southampton Chamber of Commerce Guide . . . . Southampton, NY ...... 1...... 3,000 Southampton Hospital Gala Journal...... Southampton, NY ...... 1...... 1,200 Southampton Press...... Southampton, NY ...... 4...... 18,000 Southampton Press Vacation Guide...... Southampton, NY ...... 1...... 32,500 The Chronicle of the Horse ...... Middleburg, VA...... 5...... 14,805 Today's Equestrian ...... Eastchester, NY...... 2...... 10,000 USHJA Convention Journal...... Lexington, KY ...... 1...... 350 VOZ ...... Southampton, NY ...... 1 ...... 40,000

Radio Hampton Classic ran commercial spots with a number of Eastern Long Island radio stations, including Peconic Public Broadcasting 88.3, WBAZ and WEHM (Long Island Radio Broadcasting) and WLNG. In addition, the Hampton Classic ran an extensive flight of spots on WCBS Newsradio 880 AM, in the Greater New York region.

Television In advance of the 2010 Hampton Classic, television ads were presented by media sponsors Cablevision Systems Corporation and WVVH Hamptons Television. WVVH created a 30 second commercial for the Classic which aired hundreds of times on WVVH locally and in Manhattan. The same commercial ran extensively through the month of August on stations carried by Cablevision, airing 464 times. The spot also ran on the NASDAQ MarketSite Marquee in New York City.

Internet/Electronic Media This year, the Hampton Classic had an automated advertisement on newsday.com and a banner ad on galavante.com, a website for the sophisticated traveler.

The Hampton Classic website offered competition schedules and results, photographs, general show information (including listings of boutique vendors, history, and accommodations) and sponsorship and advertising information. Corporate partners were highlighted in a special “sponsors” tab, where corporate logos appeared to link visitors back to their websites.

The Hampton Classic maintained a Facebook Fan page for the second year in a row to keep exhibitors, spectators, and sponsors in- formed of news and events at the Hampton Classic. Currently, the page has more than 3,500 fans that can view photos, get recent information, and discuss the Hampton Classic year round. Links on the fan page drive traffic to the Hampton Classic website as well.

In addition, the Hampton Classic sent out a handful of “blast” emails to the Hampton Classic’s email database. These email blasts often updated subscribers on developments at the show while tying in a special offer or invitation from a sponsor.

3 Advertising: SampleAds 2010 Hampton Classic Horse Show

August 29th - September 5th Competition in 5 Rings • 70+ Boutiques International Food Court Exotic Zoo Animals • Pony Rides General Admission - $10/person or $20/carload featuring the $250,000 FTI Grand Prix on Sunday, September 5th!

For information about Program advertising, a detailed competition schedule, reserved tickets (required for Grand Prix Sunday), Corporate or Personal Sponsorship opportunities, VIP tables, or to receive a Prize List contact us at [email protected] Hampton Classic Horse Show Inc. P.O. Box 3013, 240 Snake Hollow Road, Bridgehampton, NY 11932 www.hamptonclassic.com

Dogs are not allowed in any seating areas, Boutique Garden, food court or of course, left in your car! Photos courtesy of Shawn McMillen Photography

4 Advertising: SampleAds The Hampton Classic August 29-September 5, 2010

Snake Hollow Road, Bridgehampton, NY • www.hamptonclassic.com

Sunday, August 29th - Monday, August 30th Highlights Leadline Divisions An Opening Day Exhibition by Sonny Garguilo, Natural Horseman $20,000 Nicolock Time Challenge Local Hunter Divisions Long Island Horse Show Series for Riders with Disabilties Finals ASPCA Adoption Day © 2009 Kristin Gray Photo © 2009 Kristin Gray

Tuesday - Thursday, August 31-September 2 Highlights Newsday Open Jumper Class Junior & Amateur Owner Jumper Classes Amateur & Professional Hunter Divisions Brown Harris Stevens Open Jumper Class Wölffer Estate Open Jumper Class Prudential Douglas Elliman Open Jumper Class Sam Edelman Equitation, Round 1 © 2009 Shawn McMillen Photo © 2009 Shawn

Friday - Saturday, September 3-4 Highlights $10,000 Sotheby’s International Realty Welcome Stake $50,000 Spy Coast Farm Grand Prix Qualifier Cablevision’s Kids Day $2,500 Pony Hunter Classic SHF Enterprises 5 Yr. Old YJC Championships Split Rock Farm 6 Yr. Old YJC Championships Sam Edelman Equitation, Final Round $30,000 FENDI Cup © 2009 Shawn McMillen Photo © 2009 Shawn

Grand Prix Sunday, September 5 7 & 8 Yr. Old YJC Championship Finals $25,000 Carolex Show Jumping Derby $10,000 Hermès Hunter Classic $250,000 FTI GRAND PRIX on Kassel Photo & FEI WORLD CUP™ QUALIFIER J © 2009 For information such as a detailed competition schedule, reserved tickets (required for Grand Prix Sunday), or VIP tables, contact us at [email protected] General Admission - $20/carload Dogs are not allowed in any seating areas, Boutique Garden, food court or, of course, left in your car!

5 Advertising: SampleAds

The Hampton Classic Horse Show HAMPTON CLASSIC congratulates HORSE SHOW Bridgehampton National Bank on 100 Years! August 29 - September 5, 2010 Daily Attractions... Competition in 5 Rings • 70+ Boutiques International Food Court • Pony Rides Exotic Zoo Animals General Admission - $10/person or $20/carload featuring the $250,000 FTI Grand Prix on September 5th! For information such as a detailed competition schedule, reserved tickets (required for Grand Prix Sunday), Corporate or Personal Sponsorship opportunities, VIP tables contact us at [email protected]

Dogs are not allowed in any seating areas, Boutique Garden, food court ©2009 James L. Parker photo or of course, left in your car! August 29 - September 5, 2010 For information about Program advertising, Corporate or Personal Sponsorship P.O.Box 3013, 240 Snake Hollow Road, Bridgehampton, NY 11932 opportunities, VIP tables, contact us at [email protected] Hampton Classic Horse Show Inc. P.O.Box 3013, 240 Snake Hollow Road, Bridgehampton, NY 11932 • www.hamptonclassic.com

The Hampton Classic The Hampton Classic congratulates congratulates Sapphire, McLain Ward & Way Cool, Victoria Colvin Blue Chip Bloodstock & Dr. Betsee Parker ©2010 Shawn McMillen photo ©2010 Shawn McMillen photo on winning the $250,000 on winning the $10,000 FTI Grand Prix Hermès Hunter Classic Join us next year, August 28 - September 4, 2011 Join us next year, August 28 - September 4, 2011 Hampton Classic Horse Show Inc. P.O. Box 3013, 240 Snake Hollow Road, Bridgehampton, NY 11932 • www.hamptonclassic.com Hampton Classic Horse Show Inc. P.O. Box 3013, 240 Snake Hollow Road, Bridgehampton, NY 11932 • www.hamptonclassic.com

6 Advertising: SampleAds

A Hampton Classic commercial spot, produced by VVH-TV, aired on the NASDAQ MarketSite marquee in New York City’s Times Square.

7 Advertising: Postcard&Poster

A colorful postcard and a poster detailing the highlights of the 2010 Hampton Classic were created and distributed prior to and during the show. The postcards were mailed and were also available at tourist kiosks operated by the chambers of commerce on the East End. Approximately 16,000 were distributed. In addition, approximately 450 working posters were displayed in retail locations and other high traffic areas throughout the East End of Long Island.

NON-PROFIT ORG. U.S. POSTAGE Show Highlights... PAID Nicolock Time Challenge PERMIT NO. 73 ASPCA Adoption Day BRIDGEHAMPTON, NY Newsday Open Jumper class Brown Harris Stevens Open Jumper class The Hampton Classic Horse Show Wölffer Estate Open Jumper class Prudential Douglas Elliman Open Jumper class August 29 - September 5, 2010 Sam Edelman Equitation Sotheby’s Jr/A-O Welcome Stake Spy Coast Farm Grand Prix Qualifer FENDI Cup Carolex Show Jumping Derby Cablevision’s Kids Day Hermès Hunter Classic

FTI Grand Prix & FEI World Cup™ Qualifier © Jon Kassel 2009

General Admission $10.00 per person/$20.00 per carload Reserved Grandstand Seats - 9/5 ONLY $20 pp for bench/$30 pp for bucket seats Grand Prix Sunday

Dogs are not allowed in any seating areas, © James L. Parker 2009 Boutique Garden, food court or of course, leftleft inin youryour car!car!

240 Snake Hollow Rd, Bridgehampton, NY 11932 [email protected] • www.hamptonclassic.com © Shawn McMillen 2009 featuring the $250,000 FTI Grand Prix & FEI World Cup™ Qualifier The Hampton Classic Horse Show August 29 - September 5, 2010

Snake Hollow Road, Bridgehampton, NY • www.hamptonclassic.com

Sunday - Monday Tuesday - Thursday

8/29 - 8/30 Highlights 8/31 - 9/2 Highlights • Leadline Divisions • Newsday Open Jumper Class • An Opening Day Exhibition by • Junior & Amateur-Owner Jumpers Sonny Garguilo, Natural Horseman • Amateur & Professional Hunter Divisions • $20,000 Nicolock Time Challenge • Brown Harris Stevens Open Jumper Class • Local Hunter Divisions • Wölffer Estate Open Jumper Class • Long Island Horse Show Series for Riders with Disabilties Finals • Prudential Douglas Elliman Open Jumpers • ASPCA Adoption Day • Sam Edelman Equitation, Round 1

Friday - Saturday Saturday 9/4 Cablevision’s Kids Day (10 am-2 pm) 9/3 - 4 Highlights • Free entry to kids under 12 • Sotheby’s Jr./Amateur-Owner Welcome Stake • Free pony rides • $50,000 Spy Coast Farm Grand Prix Qualifier • Ruby the Face Painter • $2,500 Pony Hunter Classic • The Amazing Zola • SHF Enterprises 5 Yr. Old YJC Championships • Quick Draw the Caricaturist • Split Rock Farm 6 Yr. Old YJC Championships • Cowboy Dave - The Singing Cowboy • Sam Edelman Equitation, Final Round • Circus Performers • $30,000 FENDI Cup • Exotic Zoo Animals

Daily Attractions Grand Prix Competition in 5 Rings 70+ Boutiques Sunday 9/5 International Food Court • 7 & 8 Yr. Old YJC Championship Finals Pony Rides • $25,000 Carolex Show Jumping Derby Exotic Zoo Animals • $10,000 Hermès Hunter Classic General Admission • $250,000 FTI GRAND PRIX $10/person or $20/carload *no dogs allowed in the Grandstands, & FEI WORLD CUP™ QUALIFIER Boutique Garden, or VIP Tents

Photos courtesy of Kristin Gray, Shawn McMillen, Richard Lewin, Liz Soroka & Jon Kassel

8 Celebrities & Socialites ©2010 L to R: Victore Cangro, Claudia Parks, Victore Cangro Cangro, Claudia Parks, Victore to R: Victore ©2010 L ©2010 L to R: Victore Cangro (2), James L. Parker photos to R: Victore ©2010 L ©2010 L to R: Richard Lewin (2), Victore Cangro photos to R: Richard Lewin (2), Victore ©2010 L ©2010 L to R: ASPCA, Gilda VanHecke, Sue Sinenberg photos ASPCA, Gilda VanHecke, to R: ©2010 L

9 Cross Promotion: SponsorPartnerships

Wölffer Estate customized wine bottles for FTI Consulting to give to their guests at the FTI Chalet on Grand Prix Sunday

Northrop & Johnson and the International Polo Club hosted an event off-site during the Hampton Classic show week. Guests were invited to enjoy cocktails at a private residence in Sag Har- bor.

The ASPCA, Nespresso, and Champagne Louis Roederer teamed ©2010 Richard Lewin photo up for a “Champagne for Horses” event in a Hampton Classic Chalet during the show week, to raise awareness for the ASPCA’s equine fund.

Walpole Woodworkers offered a 5% donation to the ASPCA for sales made during the week of the Hampton Classic.

Choices in styles and materials from front gate to back yard.

The ASPCA will receive a 5% donation for purchases made at our Water Mill store during Hampton Classic Week. ©2010 Kate Soroka photo flyRuby.com and Robbins Wolfe Eventeurs collaborated to bring Hampton Walpole has the style to perfectly suit your taste, from contemporary to formal to rustic. And, you can choose natural cedar or today’s low maintenance cellular vinyl. The only limit is your imagination. For a free fence design consultation, stop by or call our store nearest you. Classic VIP guests an alternative to waiting in line at the VIP concession stand.

Quality fence since 1933 By logging onto flyRuby.com, guests could pre-order their lunch and skip the WATER MILL, NY • 779 Montauk Hwy., at Warren’s Nursery • 631-726-2859 • walpolewoodworkers.com Other locations: CONNECTICUT - Farmington, Ridgefield, Stamford, Westport MASSACHUSETTS - East Falmouth, Framingham, Harwich, Hyannis, Norwell, Walpole, line the next day. Guests were alerted when food was ready to pick up by Wilmington NEW JERSEY - Morris Plains NEW YORK - Greenvale RHODE ISLAND - Warwick VIRGINIA - Great Falls NATIONAL SALES - 800-343-6948 text message or email.

11 Media: Campaign&PressReleases

The Hampton Classic executed an extensive media campaign, issuing more than 200 credentials to the working media, who worked on-site in the ringside media tent. In addition to supporting the media’s professional needs with covering the show, the Hampton Classic treated the media to an Opening Day luncheon sponsored by Robbins Wolfe Eventeurs, and a media luncheon sponsored by Panera Bread on Grand Prix Sunday.

The Hampton Classic Press Office prepared and distributed press releases prior to, during, and following the show. All Hampton Classic releases, as well as press releases from Hampton Classic Sponsors, were made available to the media through an electronic press kit on the Hampton Classic website. Hampton Classic’s press release subjects and distribution dates are included below.

Nov 02, 2009 Hampton Classic Horse Show Executive Director Shanette Barth Cohen Honored by HorseAbility

Apr 21, 2010 Hampton Classic Horse Show Selects Mary Verrandeaux as Official Poster Artist

May 25, 2010 Hampton Classic Horse Show Offers New Contests for Exhibitors 3’3” Amateur Owner Hunter Division also added to competition schedule

Jun 17, 2010 The 35th Annual Hampton Classic Horse Show Welcomes New Course Designer Guilherme Jorge to Design Jumper Courses

Aug 02, 2010 ASPCA to Host the First Annual Adoption Day at the Hampton Classic Horse Show

Aug 04, 2010 The Hampton Classic Celebrates 35th Anniversary With Style

Aug 23, 2010 Opening Day Brings Exciting Events to the Hampton Classic

Aug 24, 2010 Former Champions and Olympic Medalists Head List of Top Riders Scheduled To Compete at Hampton Classic Horse Show

Aug 29, 2010 Hampton Classic Horse Show Celebrates 35th Anniversary with Gala Opening Day Festivities

Aug 29, 2010 Time Was Not a Challenge for Olympian Peter Leone at Hampton Classic Horse Show in the $20,000 Nicolock Time Challenge

Aug 30, 2010 Celebrities Join ASPCA in Hosting the First Annual Adoption Day at the Hampton Classic Horse Show

Aug 31, 2010 Ireland’s Kenny Takes Double Header Winning the Brown Harris Stevens and Newsday Open Jumper Classes at the Hampton Classic Horse Show

Aug 31, 2010 Long Island Horse Show Series for Riders with Disabilities Celebrates Its 5th Anniversary at the Hampton Classic Horse Show

Aug 31, 2010 Olympic Silver Medalist Peter Leone to Launch New DVD at the Hampton Classic Horse Show as Fundraiser for ASPCA

Sep 01, 2010 Shane Sweetnam and Spy Coast Farm’s “Belle Bleu S” Blew Away the Competition in the $7,500 Wölffer Estate Open Jumper Class at the Hampton Classic Horse Show

Sep 01, 2010 McLain Ward and Rothchild Win the $7,500 Open Jumper Class at the Hampton Classic Horse Show

Sep 02, 2010 Votre Vu Is Celebrities’ Choice in the Boutiques Garden Contest at the Hampton Classic Horse Show Sam Edelman, Herringbone Interiors and Hermes also named in top group

Sep 02, 2010 Mario Deslauriers Takes $50,000 Spy Coast Farm Grand Prix Qualifier at the Hampton Classic Horse Show

Sep 02, 2010 Samantha Schaefer Captures the Sam Edelman Equitation Championship at the Hampton Classic Horse Show Sloane Coles and Annie 66 Win the Prudential Douglas Elliman Open Jumper Class

Sep 03, 2010 Leslie Howard Sails to Win in $15,000 Speed Derby at the Hampton Classic Horse Show

Sep 03, 2010 Promised Land Carries Charlotte Jacobs Home in Sotheby’s International Realty Welcome Stake at Hampton Classic Horse Show Jacobs Also Rides Bring It On to Junior Hunter Championship

Sep 04, 2010 Cablevision’s Kids Day Shines at Hampton Classic Horse Show

Sep 04, 2010 The Hampton Classic’s Fendi Cup Now Belongs to Hillary Dobbs and Marengo

Sep 05, 2010 Hats Off to Danielle Cooper for Winning the Carolex Show Jumping Derby at Hampton Classic Horse Show Cooper Also Named Amateur-Owner Jumper 1.40m Champion

Sep 05, 2010 McLain Ward Wins a Record Fifth FTI Grand Prix and World Cup Qualifier at Hampton Classic Horse Show

Sep 09, 2010 Karen Polle Wins SHALANNO Style of Riding Award at the 35th Annual Hampton Classic

Sep 09, 2010 Hampton Classic Horse Show Successfully Celebrates 35th Anniversary Two-Time Olympic Gold Medalist McLain Ward Sets Record with Fifth FTI Grand Prix Victory

12 On-Site Visibility: Activities

OpeningDay ©2010 Gilda VanHecke photo ©2010 Gilda VanHecke ©2010 Richard Lewin photo The Dog Whisperer, Cesar Millan made an appearance in The ASPCA announced the next day’s “Adoption Day”, and the Kids Area to meet fans and sign autographs. several rescued horses paraded around the ring. ©2010 Jon Kassel photo ©2010 Victor Cangro photo ©2010 Victor A natural horseman exhibition was performedby Sonny The Hampton Classic honors the fiftieth anniversary of Garguilo. Dan’s Papers by presenting a gift to Dan Rattiner, Editor in Chief.

Robert Chaloner, CEO of Southampton Hos- pital Foundation wel- comed spectators and Top Grand Prix rider. exhibitors on behalf of Debbie Stephens, takes the hospital and spoke a moment to explain about the long part- the challenges of the nership between the course for the $20,000 Hampton Classic and Nicolock Time Southampton Hospital. Challenge. ©2010 Gilda VanHecke photos ©2010 Gilda VanHecke

13 On-Site Visibility: Activities

ASPCAAdoptionDay&BoothActivities Hampton Classic hosted the first ever ASPCA Adoption Day, which included dogs, cats, and horses available for adoption. Local animal rescue organizations, in conjunction with the ASPCA, brought their adoptable animals to the show grounds where they were introduced to potential owners. ©2010 L to R: Kristin Gray, Gilda VanHecke photos Gilda VanHecke to R: Kristin Gray, ©2010 L Spectators gathered to see Grand Prix competitor Georgina Bloomberg ride one of the adoptable, rescued horses. The Today Show’s Jill Rappaport emcee’d the day’s festivities, and Dr. Emily Weiss conducted an ASPCA clinic “How to Think Like a Horse----Harnessing the Power of Positive Reinforcement” utilizing rescued horses. ©2010 Gilda VanHecke photos ©2010 Gilda VanHecke

The ASPCA hosted activities all week long at the “ASPCA Patio”. A museum style display

Olympian Peter Leone sold autographed copies of a training DVD, with a portion of the proceeds benefiting the ASPCA. Aerospace Pageant also performed.

14 On-Site Visibility: Activities

LongIslandHorseShowSeriesforRidersWithDisabilitiesFinals

For the fifth year, the Hampton Classic hosted the LIHSSRD Finals on Monday, August 30th, sponsored by Bridgehamp- ton National Bank. Hampton Coffee Company provided lunch for the finalists, their families and volunteers. ©2010 Gilda VanHecke photos ©2010 Gilda VanHecke

HamptonClassic“BestBooth”Contest This year, the Hampton Classic introduced a “Boutique Vendor Contest,” with celebrity judges Kelly Klein, Wayne Scot Lukas, and Mark Badgley selecting the four most inventive, luxurious and well-designed boutiques. First place was awarded to Votre Vu, second place to Sam Edelman, third to Herringbone Inte- riors, and an honorable mention to Hermès. The winners displayed the award ribbons in their booths, and received a pair of passes for the VIP tents. ©2010 Shawn McMillen photos

15 On-Site Visibility: Activities

HEARTEquineAmbulancePennyWar

The Hampton Classic held a “Penny War” at this year’s show to benefit Humane ATTENTIONATTENTION ALLALL BARNSBARNS EnterEnter aa “Penny“Penny War”War” toto benefitbenefit Equine Aid and Rapid Transport (HEART) Equine Ambulance, sponsored by HEARTHEART EquineEquineSPONSORED AmbulanceBY:Ambulance Equifit. Barns registered received a donation jar. Participants then added

It’s Fun, Easy & Free to Enter! pennies to these jars, with each penny equating to +1 point. The objec-

(includes 18 passes - a $15,000 value) The winning barn will receive prizes including a table in the Horseman’s Chalet at the 2011 Hampton Classic. tive was to be the barn with the most points. Barns “sabotaged” each

STEP ONE: other by adding nickels, dimes, quarters, or even bills to their com- Contact HEARTcomplete at [email protected] list of rules & registration information. for a

STEP TWO:A donation jar will be delivered to your barn’s stabling area. petitors' jars, earning them negative points. The winning barn re- STEP THREE: Fill your jug with as many pennies as possible and at the same time fill the competition’s jugs with other coins and dollars. Pennies are worth +1 point ceived prizes from Equifit as well as a table in the Horsemen's and any other denominations are worth -1 point for each cent (i.e. nickels = -5 pts., dollar = -100 pts.)! The contest will run from MondayGrand thru Saturday. PrixHEART Sunday. The Equine winner All the Ambulance. willproceeds be announced go to on Chalet at the 2011 Hampton Classic Horse Show.

[email protected] HEART • Michelle Melaragno • 179 Acorn Hill Dr., Madison, VA 22727

JustWorldInternationalHorselessHorseShow&SilentAuction The JustWorld International Horseless Horse Show provided the entertainment on Saturday evening during the Exhibitor Party. Competitors cleared mini jumps against the clock, while guests enjoyed food and refreshments and a silent auction in the USET tent. The Horseless Horse Show was sponsored by Sam Edelman. Other Hampton Classic sponsors and vendors made contributions to the event as well. ©2010 Gilda VanHecke photos ©2010 Gilda VanHecke ©2010 Kate Soroka photo

16 On-Site Visibility: Activities

Cablevision’sKidsDay On Saturday, September 4, children under 12 were admitted free of charge and each got a free pony ride and gift as part of Cablevision’s Kids Day. Children had the opportunity to visit exotic zoo animals, caricature artist and a face-painter in the Exhibition Tent, as well as enjoy the music of “Cowboy Dave”.

Walpole’s playground featured climbing equipment, swings, a slide, and furniture for kids and adults. ©2010 Kate Soroka photos ©2010 L to R: Richard Lewin, Gilda VanHecke photos to R: Richard Lewin, Gilda VanHecke ©2010 L ©2010 L to R: Jon Kassel, Kate Soroka photos ©2010 L

17 On-Site Visibility: BoutiqueExamples ©2010 Kate Soroka photos AlessandroAlbanese,Inc. BevalSaddlery ©2010 L to R: Kate Soroka, Rosanna Braccini photos ©2010 L DerDau Devoucoux ©2010 Kate Soroka photos Hermès Jump4Joy

18 On-Site Visibility: BoutiqueExamples ©2010 Kate Soroka photos KhanhSports&EHEyewear LandRover/Jaguar ©2010 Rosanna Braccini photos NewYorkVeterinaryFoundation Nicolock ©2010 L to R: Kate Soroka, Rosanna Braccini photos ©2010 L SamEdelman VotreVu

19 On-Site Visibility: Sampling&Distribution

New sponsor Pama sampled their pomegranate liqueur in Representatives from Champagne Louis Roederer were on & Sue Sinenberg photos ©2010 PAMA the VIP Lounge on Opening Day. hand at the Opening Day Press Luncheon to sample their Champagne. ©2010 Gilda VanHecke photos ©2010 Gilda VanHecke On Wednesday, Votre Vu representatives discussed skin care and showcased product samples in the VIP lounge.

Merial Animal Health had a pop-up tent in between Hunter Rings I and II where riders could redeem a gift cer- tificate for a sample of UlcerGuard On Thursday, flyRuby and learn about other Merial Animal founder and CEO Health products. Michael Leek conducted demonstra- tions of flyRuby’s efficient private jet travel software. ©2010 flyRuby photo

20 On-Site Visibility: Sampling&Distribution

Media sponsors distributed their publications in racks in high traffic areas on the show grounds, such as at the en- trances to the VIP Tents, food court & information booth.

Nespresso displayed their machines and gave away samples of Nespresso coffees on Friday and Saturday of the show week. L to R: ©2010 Kate Soroka & Gilda VanHecke photos to R: ©2010 Kate Soroka & Gilda VanHecke L

Snapple installed its special tasting truck at the entrance to the Exhibition Area for visitors to sample beverages from its expanded product lines.

Sponsors had the opportunity to provide gifts for the Hampton Classic VIP patrons, exhibitors, and members of the working media through the Hampton Classic gift bags. Hampton Classic VIP bags (quantity: 1,000) were provided by Ne- spresso and distributed to the patrons in the three VIP tents on Grand Prix Sunday. Hampton Classic media bags (quantity: 250) were also provided by Nespresso and given to the media on Opening Day during the Media Lunch. And, Hampton Classic exhibitor bags (quantity: 700) were provided by Global Horse Transport and distributed to riders at the Hampton Classic Information booth. ©2010 Kate Soroka photos

21 On-Site Visibility: Signage ©2010 Liz Soroka photos EntranceRoadBanners Scoreboards ©2010 L to R: Kate Soroka, Liz Soroka photos ©2010 L Bannersalongwalkways,andbackingJumper&HunterRingseating ©2010 L iz Soroka photos ©2010 L RigidSignsintheGrandPrixRing ©2010 L to R: Kate Soroka, Liz Soroka photos ©2010 L GrandstandBanners SchoolingRingBanners

22 On-Site Visibility: SpecialAwards

TheQuoguePonyFarm ChampagneLouisRoedererpresentation LongIslandSportsmanshipAward ©2010 L to R: Gilda VanHecke, James L. Parker photos to R: Gilda VanHecke, ©2010 L Richard Schaeffer presented the Quogue Pony Farm Long Island Sportsmanship award to this year’s recipient, James Benedetto.

DavidYurmanpresentation Representatives from Champagne Louis Roederer presented McLain Ward with a Jeroboam bottle of Cristal

DevoucouxHighScoreAdultAmateur HunterTrophy

©2010 L to R: James L. Parker, Shawn McMillen photos to R: James L. Parker, ©2010 L David Attal of Devoucoux awarded a Devoucoux saddle to David Yurman awarded McLain Ward an engraved David the high-score Adult Amateur Hunter rider, Katie Yurman watch. Robinson.

23 On-Site Visibility: SponsoredClasses ©2010 L to R: ESI & Shawn McMillen photos ©2010 L $7,500NewsdayOpenJumper $7,500BrownHarrisStevensOpenJumper wonbyBazookadeMuze wonbyLoopingStar riddenbyDarraghKenny riddenbyDarraghKenny ©2010 L to R: Shawn McMillen & ESI photos ©2010 L WölfferEstateOpenJumper PrudentialDouglasEllimanOpenJumper wonbyBelleBleuS wonbyAnnie66 riddenbyShaneSweetnam riddenbySloanColes

24 On-Site Visibility: SponsoredClasses

$20,000NicolockTimeChallenge wonbyNervaldelaBatia riddenbyPeterLeone

$10,000SamEdelmanEquitation wonbySamanthaSchaefer

25 On-Site Visibility: SponsoredClasses

$10,000Sotheby’sInternationalRealty WelcomeStake wonbyPromisedLand riddenbyCharlotteJacobs

$10,000HermèsHunterClassic wonbyWayCool riddenbyVictoriaColvin

$25,000CarolexShowJumpingDerby wonbyKosta riddenbyDanielleCooper ©2010 Top to Bottom: Shawn McMillen, James L. Parker, Victore Cangro photos Victore to Bottom: Shawn McMillen, James L. Parker, Top ©2010

26 On-Site Visibility: SponsoredClasses

$50,000SpyCoastFarmGrandPrixQualifier wonbyUrico riddenbyMarioDeslauriers

$30,000FENDICup wonbyMarengo riddenbyHillaryDobbs

27 On-Site Visibility: SponsorJumpExamples L to R: ©2010 Shawn McMillen, Victor Cangro photos to R: ©2010 Shawn McMillen, Victor L ASPCA DavidYurman L to R: ©2010 Shawn McMillen, Gilda VanHecke photos to R: ©2010 Shawn McMillen, Gilda VanHecke L DerDau EquestrianServicesInternational ©2010 ESI photo FarmVet

28 On-Site Visibility: SponsorJumpExamples L to R: ©2010 Shawn McMillen, Jon Kassel photos L FTIConsulting FENDI L to R: ©2010 Jon Kassel, Shawn McMillen photos L Hermès Jaguar ©2010 Shawn McMillen photo Nespresso

29 On-Site Visibility: OtherExposure ©2010 Kate Soroka photos FTIConsultingChaletWinnersWall NurseryInstallations MerialContest L to R: ©2010 Gilda VanHecke, Kate Soroka (2) photos to R: ©2010 Gilda VanHecke, L NewYorkLifepresenceinKids BridgehamptonNationalBank RobbinsWolfeBar AreaprovidingChildIDCards ATM ©2010 Kate Soroka photos FTIprovidesjumpcrewt-shirts DerDauRiderLounge SamEdelmanriderbacknumbers forGrandPrixSunday

30 Passes & Credentials

31 Press Conferences: GrandPrixSunday

The 35th annual Hampton Classic concluded with the $250,000 FTI Grand Prix & World Cup™ Qualifier. The top three finishers McLain Ward, Jimmy Torano, and Darragh Kenny were joined by Course Designer, Guilherme Jorge and FTI Consulting Chairman Dennis Shaughnessy for a post event press conference where they fielded questions from the media.

The press conference, hosted in the FTI Chalet, was facil- itated by Hampton Classic press officer Marty Bauman. Dennis Shaughnessy addressed the press articulating his philosophy behind aligning FTI Consulting with the Hampton Classic and equestrian sports as it highlights the importance of trust between partners in order to achieve excellence. ©2010 Victor Cangro photo ©2010 Victor ©2010 Gilda VanHecke photos ©2010 Gilda VanHecke

32 Press Coverage: Print

Placements in such significant print media as New York Times, Newsday, and The Wall Street Journal highlighted this year’s national media coverage. Chronicle of the Horse, Sidelines, and Today’s Equestrian were among the prominent equestrian publications featuring coverage of this year’s show both locally and nationally. Advance publicity, on-site media relations and follow-up reporting led to hundreds of additional media placements. Only a sampling of these placements is included in this report. The following list chronicles media hits as of October 22, 2010.

Publication Location Circulation Placements Impressions Wall Street Journal ...... New York, NY ...... 2,092,523 ...... 1 ...... 6,277,569 New York Times ...... New York, NY ...... 951,000 ...... 1 ...... 2,853,000 Newsday...... Long Island, NY. . . . . 398,231 ...... 10 ...... 11,946,930 am New York ...... New York, NY ...... 345,000 ...... 1 ...... 1,035,000 Epoch Times...... New York, NY ...... 135,000 ...... 2 ...... 810,000 Long Island Travel Guide . . . . Long Island, NY. . . . . 125,000 ...... 1 ...... 375,000 Long Island Pulse ...... Long Island, NY. . . . . 100,000 ...... 1 ...... 300,000 Cross Sounder ...... Long Island, NY . . . . 100,000 ...... 2 ...... 600,000 Dan's Papers...... Bridgehampton, NY. . 71,000 ...... 10 ...... 2,130,000 On Long Island ...... Long Island, NY. . . . . 50,000 ...... 1 ...... 150,000 Hamptons Magazine...... New York, NY ...... 36,000 ...... 8 ...... 864,000 Hampton Sheet...... New York, NY ...... 35,000 ...... 1 ...... 105,000 Voz ...... Santa Rosa, CA . . . . . 35,000 ...... 3 ...... 315,000 Equine Journal ...... Keene, NH...... 25,000 ...... 2 ...... 150,000 Hampton Life ...... New York ...... 25,000 ...... 1 ...... 75,000 Montauk Sun ...... Montauk, NY ...... 25,000 ...... 1 ...... 75,000 The Plaid Horse ...... New Lisbon, NJ . . . . . 25,000 ...... 1 ...... 75,000 Chronicle of the Horse ...... Middleburg, VA. . . . . 22,306 ...... 10 ...... 669,180 Southampton Press...... Southampton, NY . . . 20,000 ...... 6 ...... 360,000 East Hampton Press ...... Southampton, NY . . . 20,000 ...... 1 ...... 60,000 Next Stop Magazine ...... Long Island, NY. . . . . 8,000...... 1 ...... 24,000 Horsemen's Yankee Pedlar . . . Auburn, MA ...... 16,000 ...... 3 ...... 144,000 East Hampton Star ...... East Hampton, NY . . . 15,516 ...... 7 ...... 325,836 Horse News ...... Flemington, NJ . . . . . 10,000 ...... 4 ...... 120,000

Sidelines...... Palm Beach, FL . . . . . 10,000 ...... 2 ...... 60,000 Today's Equestrian ...... Eastchester, NY. . . . . 10,000 ...... 6 ...... 180,000 Sag Harbor Express ...... Sag Harbor, NY . . . . . 3,000...... 6 ...... 54,000 Horse Directory ...... Riverhead, NY ...... 2,000...... 19 ...... 114,000

33 Press Coverage: Web-TV-Radio

ONTHEWEB The Hampton Classic Horse Show website, www.hamptonclassic.com, posted press releases, schedules, prize lists and sponsor information as well as photographs and contact information. Through a partnership with ShowNet, real-time results were available through the Hampton Classic website as well. The Hampton Classic was featured prominently on many other websites, listed below. 27East ...... 5 Explore LI ...... 1 Lux Compass ...... 1 Sag Harbor Online...... 2 About.com ...... 1 Expo Say...... 2 Macon ...... 1 Sight Seeing New York . . . . 1 Amplilfy ...... 1 Facebook ...... 3 Madison County Courier . . . 1 Society Allure ...... 1 Barnmice ...... 2 Fame Game...... 1 Manhattan Style ...... 1 Source News ...... 1 BeckSmithHollywood . . . . . 1 Farmingdale Observer. . . . . 1 Market Watch ...... 1 Star Magazine ...... 1 Benzinga ...... 2 Fashion Windows ...... 1 Minyanville ...... 1 Star Pulse ...... 1 BigNews.biz ...... 1 Getty Images ...... 1 Monsters and Critics ...... 1 Stock Markets Review . . . . . 1 Boston.com ...... 1 Globe Newswire ...... 1 Newsday ...... 8 Street Insider ...... 1 BridleandBit ...... 1 Gossip Center ...... 1 NJ.com ...... 1 SubwaySurfer.blogspot.com 1 BritishAirWays ...... 1 Hamptons...... 7 NW Horse Source ...... 1 The Australian ...... 1 Brookgatestud ...... 1 Hamptons Magazine ...... 3 NY Mag...... 1 The News Tribune...... 1 CelebrityBabyScoop ...... 1 Hollywood News ...... 1 NY Metro Parents ...... 1 The Pilot ...... 1 Celebrity-Gossip ...... 1 Horse Channel ...... 1 NY Social Diary ...... 1 The Pixel Diaries...... 1 Centredaily...... 1 Horse Journals ...... 1 NY Times ...... 1 The Street...... 1 CharityBuzz ...... 1 Horsemen Online ...... 1 Ocala ...... 1 Times Square Gossip . . . . . 1 CharlotteObserver ...... 1 Horsenews International . . . 9 Onondaga County Courier . 1 Times Union ...... 1 ChoklitChaos.blogspot . . . . 1 Horses Daily ...... 5 Oxer.tumblr ...... 1 Traders Huddle...... 1 Chronicle of the Horse . . . . 3 Horsetalk ...... 1 Palm Beach Daily News . . . . 1 Trading Markets ...... 1 Citisquotes.info ...... 1 Horse Web ...... 2 Paper Mag...... 1 Twitgoo ...... 1 Club Equestrian ...... 5 Huffington Post ...... 1 Patrick McMullen...... 1 Twitpic ...... 1 Commack.patch ...... 1 Hunter Jumper News ...... 5 People ...... 1 USEF...... 18 Craigslist ...... 2 IMDB...... 1 Phelps Media Group ...... 3 WickedLocal ...... 2 Creators ...... 1 Independent.ie ...... 1 Phelps Sports ...... 1 Wire Image ...... 1 Dailyfill ...... 1 Kaeli Kramer Foundation. . . 1 Picx.us ...... 1 Word Press ...... 1 Dans Hamptons ...... 7 KansasCity.com ...... 1 Plum TV ...... 1 WorldNew.info ...... 1 Discover Horses ...... 1 KellyKillorenBensimon.com . 1 Poughkeepsie Journal . . . . . 1 wowOwow ...... 1 DMNNewswire ...... 1 Life on Long Island ...... 2 Pr Photos ...... 1 Wall Street Journal...... 1 Dressage Daily ...... 1 Long Island Pet Place . . . . . 1 Pr Web ...... 1 Xomba ...... 1 East Hampton Star ...... 9 Long Island Pulse ...... 1 PW Insider...... 1 Yfrog ...... 1 Equestrian Aid Foundation . 1 Live Journal...... 1 RealBitchyHousewives. . . . . 1 YouTube...... 4 Equisearch ...... 1 LongIsland.com ...... 1 Ride Magazine ...... 1 Ztargate ...... 1 Examiner ...... 2 Long Island Press ...... 1 Royal Pet Club ...... 1 TELEVISION Hamptons Television, WVVH-TV, is the official television station of the Hampton Classic, and provided live coverage daily from 1:00 to 5:00 p.m. Nightly specials from 8:00 to 10:00 p.m. recapped the day and morning activities. Hamptons Television’s 60+ hours of coverage included horse show action, interviews and special events. These telecasts were also available worldwide through webcast on the internet.

Due to the threat of Hurricane Earl, Executive Director Shanette Barth Cohen was interviewed for NBC News, about the precautions and preparations the horse show was taking in the event of the hurricane. Subsequent NBC News updates included information about Hampton Classic scheduling adjustments.

Representatives from the ASPCA were interviewed live on NBC 2 just prior to the show to talk about ASPCA Adoption Day, as well as their other efforts to raise awareness about animal cruelty. The Hampton Classic was also mentioned by Kelly Ripa on “Live with Regis and Kelly” and by Rosanna Scotto on Fox News Channel 5.

RADIO The Classic received coverage from WLNG, which was on-site broadcasting live from the show grounds from their mo- bile studio for four days. Shanette Barth Cohen was interviewed on air, the week before the Hampton Classic, on WBAZ. WBAZ and WEHM provided periodic updates about the Hampton Classic’s schedule, and how the schedule had been af- fected by Hurricane Earl.

34 Press Coverage: NewspaperSamples

HamptonLife-May/June2010 TheSouthamptonPress-September9,2010

VOZ-July2010

35 Press Coverage: NewspaperSamples

TheNewYorkTimes-September12,2010 Dan’sPapers-September9,2010

36 Press Coverage: MagazineSamples

Hamptons September9,2010

LongIslandPulse-August2010

37 Press Coverage: MagazineSamples

Sidelines-November2010

TheChronicleoftheHorse September17,2010

38 Press Coverage: OnlineSamples

BarnMice.com

Hamptons.com

LIPetPlace.com

39 Press Coverage: OnlineSamples

MarketWatch.com

People.com

NewYorkSocialDiary.com

40 Publications & Printed Materials

The Hampton Classic THE 2010 HAMPTON CLASSIC Horse Show Prize List

USEF “AA” Hunters • USEF 5* Jumpers • FEI 4* Grand Prix

2009 2010 Corporate2010 Sponsorship Guidelines HAMPTON CLASSIC Sponsor August 29 - September 5 Report Bridgehampton, NY

ReportToSponsors TheHamptonClassicPrizeList SponsorshipGuidelines This is an annual sponsorship report This 52-page publication provides a Provided to all corporate sponsors, which includes information about ad- competition time schedule, event spec- this publication is a comprehensive vertising and public relations activi- ifications, rules and entry forms. List- instruction manual with informa- ties, media results, hospitality ings of local accommodations options tion about executing all of the el- and advertisements targeting riders, opportunities, onsite visibility, prod- ements typically included as part owners and trainers are included as uct sampling and display, and special of sponsorship agreements. well. Circulation – 3,300 events and promotions.

The Hampton Classic 2010 Hampton Classic Exhibitor Index Horse Show The Hampton Classic Opening Day 2010 Hampton Classic August 29, 2010

2010 Orders Of Go

Photo by James L. Parker TheHamptonClassicProgram TheHamptonClassic JumpOrderCovers The 300+ page Program features a ExhibitorIndex These colorful folders hold the orders of time schedule, articles, photos, This publication is distributed as go for the premiere events on Opening sponsor highlights, and advertise- an insert in the Official Program. It Day and on Friday, Saturday, and Grand ments. Programs are complimen- lists exhibitor information includ- Prix Sunday. Approximately 6,000 copies tary in the VIP tents and are sold in ing the horses, owners, and riders’ are distributed in our three VIP tents. multiple locations on the show- names as well as their city and grounds. Circulation- 5, 500 state. Thank you to our Corporate Platinum Sponsors