LEONARDO DI CAPRIO
Our Brand
ELECTRIC STREET RACING SERIES
RACING. REINVENTED
REAL STREET RIVALRIES RAW ELECTRIC PERFORMANCE RENEWABLE ENERGY WITHIN REACH Brand Personality Formula E Eco-System Formula E Fans are sports enthusiasts
FORMULA E TARGETS SPORTS ENTHUSIASTS WITH THE FOLLOWING MENTALITY:
• When watching sports I care about all aspects of the 60+% competition, not just the results of fans are between 21 and 45 years old • I watch sports beyond the ones I play
58% Male 42% Female • I love unpredictable sports events that keep me on the edge of my seat
• I watch sports that are fun, exciting, unique, and future facing
• Allows me to engage digitally (e.g. mobile app)
• Has the latest technology and equipment
Sources: Prophet Fan Research June 2016 of Sports Enthusiasts (US, UK, China, Germany)
2018 Milestones
• ABB deal announcement – first FIA • Gen 2 Car revealed • voestalpine announced as first regional Sanctioned single-seater partner, titled the voestalpine championship to have a title sponsor European races • HWA AG team announcement
• First ever E-Prix in SANTIAGO • First ever E-Prix in ROME • ZURICH E-Prix: First motorsport event in the city for over 60 years • Modis announced as Official Partner • Announcement of Season 5 calendar, • Former F1 World Champion Nico opening in the city of RIYADH – the Rosberg becomes a Formula E investor Championships debut in the Middle East From ZERO to success in less than 6 years
2013 2014 2015 2016 2017 2018 2019
Formula E CEO Alejandro Agag Inaugural race held in Beijing Lead Shareholder investment Jaguar & Audi join First ever professional ABB announced as Title Battery technology will have motorsport event in Partner – an FIA advanced where drivers do not created the series sanctioned in Sept from Liberty Global and championship New York City Championship first need to switch cars in Season 5 by the FIA Discovery Communications Series expands to 12 rounds FanBoost technology Season 2 begins in 10 cities for Season 3 $1,000,000 E-Race in Las Vegas Gen2 Car revealed Mercedes-Benz introduced at CES with Formula E drivers (pictured) and Porsche joining in Season 6 and 10 pre-qualified SIM drivers SEASON 4 Teams
SEASON 6 SEASON 5 Joiners Changes Seasons Complete
Continents Raced
Cities to Date
Manufacturers Authentic Partnerships Media Partners
EMEA BROADCAST IN
TERRITORIES
NORTH & SOUTH AMERICA ASIA & OCEANA GLOBAL VIEWERS
DIGITAL ATTENDEES TV NEWS VIEWERSHIP 2018/19 Season Calendar
Digital Audience
OVER SEASON SEASON % % % SEASON GROWTH GROWTH Growth
With Growth across all Channels
VIDEO VIEWS BY SOCIAL MEDIA CHANNEL
YOUTUBE
DISTRIBUTED CONTENT
TWITTER Growth
With Growth across all Channels
FAN GROWTH BY SOCIAL CHANNEL 457,000
YOUTUBE
INSTAGRAM 293,000
TWITTER 228,000 219,000 201,000
143,000 146,000 116,000
106,000 60,000
16,000
0 0 Growth
Formula E growth is primarily driven by younger audience groups Facebook Fan Growth Season 2 to Season 4 YouTube Audience Growth Season 2 to Season 4
Season 2-3 Season 4 Season 2 Season 4 YTD 8 350 7 300 6 250 5 200 4 3 150 2 100 1 50
13-17 18-24 25-34 35-44 45-54 55-64 65+ 13-17 18-24 25-34 35-44 45-54 55-64 65+
• Formula E content appealing to a younger audience • Over 50% growth in engagement in under 24 year olds in Facebook (as proportion of total) • 73% of Formula E fans under the age of 34 Growth
TV coverage has also experienced growth of 43% growth from S3 to S4
TOTAL VIEWERS Coverage in all core markets, including 318.1 on
222.8 190.3 192.1
Beyond the Racing Playing in all of today and tomorrow’s relevant topics
E-Mobility Autonomous E-Sports Fan Engagement
Virtual Reality Drone Racing Music Allianz E-Village
A fan zone never before seen in sport with areas dedicated to technology, innovation, exploration and providing racing related entertainment throughout the day Content Content Content EMOTION CLUB
Premium Hospitality Race Suites
Customising your Formula E experience Gala Dinner
Social Events
Our Brand
FOUNDER & CEO OF FORMULA E
BERLIN PARTNER SUMMIT MAY 2018 Sustainability Objectives
Monitoring and measuring our event Developing a strategic community Engaging the supply chain to operations performance, as well as engagement plan to engage with effectively meet common our environmental and social impact our stakeholders and leave a sustainability goals positive legacy Sustainability Objectives
Pushing transition to clean mobility thanks to EV Recognition
Awards received for our efforts in sustainability are testimony to the Formula E spirit and dedication to a future of sustainable mobility
Potential Partnership Pillars
Impactful Branding Product Integration VIP Hosting Thought Leadership IP & Licensing Customer Incentives
Ownership Platforms Philanthropic Fan Engagement Digital Content Unique Experiences CEO & Founder of Formula E