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Formula E Content Appealing to a Younger Audience

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Formula E Content Appealing to a Younger Audience LEONARDO DI CAPRIO Our Brand ELECTRIC STREET RACING SERIES RACING. REINVENTED REAL STREET RIVALRIES RAW ELECTRIC PERFORMANCE RENEWABLE ENERGY WITHIN REACH Brand Personality Formula E Eco-System Formula E Fans are sports enthusiasts FORMULA E TARGETS SPORTS ENTHUSIASTS WITH THE FOLLOWING MENTALITY: • When watching sports I care about all aspects of the 60+% competition, not just the results of fans are between 21 and 45 years old • I watch sports beyond the ones I play 58% Male 42% Female • I love unpredictable sports events that keep me on the edge of my seat • I watch sports that are fun, exciting, unique, and future facing • Allows me to engage digitally (e.g. mobile app) • Has the latest technology and equipment Sources: Prophet Fan Research June 2016 of Sports Enthusiasts (US, UK, China, Germany) 2018 Milestones • ABB deal announcement – first FIA • Gen 2 Car revealed • voestalpine announced as first regional Sanctioned single-seater partner, titled the voestalpine championship to have a title sponsor European races • HWA AG team announcement • First ever E-Prix in SANTIAGO • First ever E-Prix in ROME • ZURICH E-Prix: First motorsport event in the city for over 60 years • Modis announced as Official Partner • Announcement of Season 5 calendar, • Former F1 World Champion Nico opening in the city of RIYADH – the Rosberg becomes a Formula E investor Championships debut in the Middle East From ZERO to success in less than 6 years 2013 2014 2015 2016 2017 2018 2019 Formula E CEO Alejandro Agag Inaugural race held in Beijing Lead Shareholder investment Jaguar & Audi join First ever professional ABB announced as Title Battery technology will have motorsport event in Partner – an FIA advanced where drivers do not created the series sanctioned in Sept from Liberty Global and championship New York City Championship first need to switch cars in Season 5 by the FIA Discovery Communications Series expands to 12 rounds FanBoost technology Season 2 begins in 10 cities for Season 3 $1,000,000 E-Race in Las Vegas Gen2 Car revealed Mercedes-Benz introduced at CES with Formula E drivers (pictured) and Porsche joining in Season 6 and 10 pre-qualified SIM drivers SEASON 4 Teams SEASON 6 SEASON 5 Joiners Changes Seasons Complete Continents Raced Cities to Date Manufacturers Authentic Partnerships Media Partners EMEA BROADCAST IN TERRITORIES NORTH & SOUTH AMERICA ASIA & OCEANA GLOBAL VIEWERS DIGITAL ATTENDEES TV NEWS VIEWERSHIP 2018/19 Season Calendar Digital Audience OVER SEASON SEASON % % % SEASON GROWTH GROWTH Growth With Growth across all Channels VIDEO VIEWS BY SOCIAL MEDIA CHANNEL YOUTUBE INSTAGRAM FACEBOOK DISTRIBUTED CONTENT TWITTER Growth With Growth across all Channels FAN GROWTH BY SOCIAL CHANNEL 457,000 FACEBOOK YOUTUBE INSTAGRAM 293,000 TWITTER 228,000 219,000 201,000 143,000 146,000 116,000 106,000 60,000 16,000 0 0 Growth Formula E growth is primarily driven by younger audience groups Facebook Fan Growth Season 2 to Season 4 YouTube Audience Growth Season 2 to Season 4 Season 2-3 Season 4 Season 2 Season 4 YTD 8 350 7 300 6 250 5 200 4 3 150 2 100 1 50 13-17 18-24 25-34 35-44 45-54 55-64 65+ 13-17 18-24 25-34 35-44 45-54 55-64 65+ • Formula E content appealing to a younger audience • Over 50% growth in engagement in under 24 year olds in Facebook (as proportion of total) • 73% of Formula E fans under the age of 34 Growth TV coverage has also experienced growth of 43% growth from S3 to S4 TOTAL VIEWERS Coverage in all core markets, including 318.1 on 222.8 190.3 192.1 Beyond the Racing Playing in all of today and tomorrow’s relevant topics E-Mobility Autonomous E-Sports Fan Engagement Virtual Reality Drone Racing Music Allianz E-Village A fan zone never before seen in sport with areas dedicated to technology, innovation, exploration and providing racing related entertainment throughout the day Content Content Content EMOTION CLUB Premium Hospitality Race Suites Customising your Formula E experience Gala Dinner Social Events Our Brand FOUNDER & CEO OF FORMULA E BERLIN PARTNER SUMMIT MAY 2018 Sustainability Objectives Monitoring and measuring our event Developing a strategic community Engaging the supply chain to operations performance, as well as engagement plan to engage with effectively meet common our environmental and social impact our stakeholders and leave a sustainability goals positive legacy Sustainability Objectives Pushing transition to clean mobility thanks to EV Recognition Awards received for our efforts in sustainability are testimony to the Formula E spirit and dedication to a future of sustainable mobility Potential Partnership Pillars Impactful Branding Product Integration VIP Hosting Thought Leadership IP & Licensing Customer Incentives Ownership Platforms Philanthropic Fan Engagement Digital Content Unique Experiences CEO & Founder of Formula E.
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