"- -. •

, .

I THE MACARONI \ r JOURNAL

\ . , , . I , i Volume 10, ! I , Number 1 ,

, May 15, 1928 I

\ ' ------.-- . ~~- . . 1 .' ~~ . l

, A Monlhly P hi Dev I J u lealion Ma 0 e 10 lile InlefeJl' 0/ nu/aclufm o~'J M aearonr'

'Hotel. Chicago ' .Wr"M!ILal·nn: Men's Confe'; , • '" _ <" r~nce -_ ... "

M ' \ ' s~nufactu':e;'s ill th' ' C .t\i~~~~ il~~;''.~ 'sa/ville ',ver the,Jii 'lhllee~ Just Y e~rpIS,! Cooperate ollvention- ,_, ' • , ry s roMe . " ,', ' ms.

i' •, ~ta)' 15, 192M THE MACARONI JOURNAL J Popularizing Macaroni Products as year-around food

SUMMER 11IC',,/ pl"lIC'r sbollltl hi' It i:,- all 1l1 hk'Jiahll' i:kl tha t :\1a,':p',,1I; Hal'e their /rtshm.·ss :\lanl1fa,·turl·r:wheat i~"ld . l

' " II tli ,> I!; I\..! l..1I. II,, ' It!o,l1l1 l n.: ,J tho 11',1 "--' .. II I tI. " ,. , ' -I' 1"1 • \' \1.,,01'''111 II I I! • ""111. '1:"111\' ''' ill." In.] 11 -1 '\ Th . 1.1., , ,', '" !. II· ', If"Io"I , t 'III."a":". "1I 11I •• 00,1\ ..hllh "'. IIi . ., .. 't " II I . '. 01 , ... 1 111. ' 11111.,. lin. I . " ud II" I I \,,11 \\ ,.11. \ . II I; ... ,1 .~. Ih 1" 11111~ "i 11 ,, · .... \1\'·1 ,lu1.d • • \ , .,, 11 11 111 I, ,' , I ' , Ih '~ lU l I111:': " 1 rl,. J II. 11 1\ tlt th \ ' . if "I ,"1 1' n':. : • . 1, I

5t • I -, I I,,', t ... , rt.,d." 1,.\ .1 :,: 1"11 1' ,·1 I'; .. .: ' ... ,. ",. ,. Iw " ~II .. ,111 , •• Ih. \ .0/ , ... ,.1 \1." ", "11 1 \1.,11'1' " ' ,, _ \.

SO "" ' 1. " I ,

':.111 1/. ,,1 II, I ' ~ •.J 11 11 - .' ''''' ,. 11 , .. " 11 111 '1'" 11" , I fif 1111111 ..1. " 11\' III,,,,, ,," .l UI .. 1" I" .! I I" .! ", ,j 01" .,. 1/.11 . .1 I .. ..11 Ill" , ., . "111 111 .• 11 11 1", : 11 .11 ' .. th • " I tl,,· ;0111, .\ 1, .•. 1.-. \\1, •• ". " 'I, . • • '.' i ". th, 11, 111. / ' .1 'EI TilE H the qUill. \ ' ,h ' l \11111\".",. - . .1 \\,,, , 11" , ,.. ity of TUSTAR joi II ~ Ill' 'II . 1", . /" ilL .... ,-, ,10 , " '" ,II , .. I., ,', SEMOLINA is ex' re; " II · t.,r ,dd .,.l1 t11 '.: 1110""111 I .. " '1 11. :/" .1 . ' -,," "" ;' , I 'tho \ .•11 " 11. 11 , \''' ''1. ,1 '''11 11., - - 111\\ 1, , ,,"· -./.1111, I" " .. I cel.tiollnlly slIl,erior th, " '111,11 '1,'.1. " I II, ~ 1' .• 01, I" Iii. :.:",,,1 \\ , .. 1. I., " be, 1.. .. ,11 ., '" I ' I~ "I " d .,",[ . 01 'III.. - '\ ' II ,,].] _ .. , i ' " ',', ,. -or the sulesllwlI of br.,., t. 1I." .!. d "It ]',,111 " 1'1-"'''''11 .• 11 .1 1I"It,,, I . II " ',I " : . \' .. it , Il'\' .11 " II :.!, ·I III' d, I".· 11 1111,.1 ., 11 1 - I '11 ' [' ,.,' th e l\1i II II C n I' 0 Ii S its ' ., 1I,.h D. , "I '''II I .. 11. , · [, \ .. 11, : I ll. 111 , Millill~ ComllllJlY nre. ) 'I ,hll': ,,, 11,. 1" 11,,,[' 1' , 1 11" '\,01,,,,,.,[ \ ... ', ' , tlil II,· , " 1..,.\ 11\ , Il l .' 111 , ..\, ,. , ... .:. , "I" II !I , _ 1. ,_ I • __ H e llent ol'ders illdi"ute tilt' former. in OU I 1. 1" /,,' .• 1. ,hlt " I" 1I 1 II" I, '.'11 111. 111 ' ; ,I " II.. .. :aU '1 II . \,.·Il' ,jn "le.J I" ,-/.,1.1"[ II I1:.! II 1111111 ,' ,11 '''!. ,: ~I1NNEAI'OLIS ~I1I.1.I~G COMI'A:-i1' ..... 0 1" ,,01. '1",1.',1 \\ , [,"\ , ""I1'I",JU' 1,,,,, ,11.1 " ,,',. '.', ~II ="i:'li I ~ .\ .'U I •• S. )J I S:'Ii I ~ SC.T ,\ e:vi I h,' )'1' " ' lIt . 1I!1.dt"" I ' II" ••• (1·11 II , of .,I j, "., I, '., . Chi, .... Olliu sO'..., "u." Ulli n nut' ,. till . I II 10., '. II' ,I " III II ' :.! t" 1• . , i II I " II. j, • ' . 11· " I. III:: S '-11 . .. ,. ... 111 .,1. 1II'·'o.u... E ...... to -I. ,"t1, Ih" I" :'" tlo. · .:,,,,,1 .. I 1[" .d, .. I. "It;,· acl' "lit " I [,.,. , .,r I. I[, •. "lh.oI h "~ 'I . . ; tI" lI'hl. \ . pn, I 1h l'. 11 .. 1, · th .•l '" .,11 111 •• , ,,' 1,", II ' " :10, " 1 • ,.' ,', .. , ' fin •. " lit, .., Ih.,1 .,, •., ,1 , \ . 1, .1111,,-I.·I ,:! II •• ,! I ' ,. [. , .. , .' .. " ,',' ci:u '",

"U111111'" III .• 11 11101".1 1\ 110 . I . .. " ... I ! ." I. 1" ..].[ , ' " , .11 • \ tlOl" , ,,,,.Ill I"". 1h •• 1 11111'/ I" ."I., .t 110 '''11 ,: 1. .. "],, , " ": rail ,1 1,L/I 1.,\ 111,1 1\ 1.1" . .1 ,II' ., 1 .... 11. I, ., ., '11.1" .. I . ' ) ,1.1.'1.', Ihe H, ,,·., r"1l1 ,,01".1 1.' ,,,'\.,, .• ".[ l h .1i ... ' "\III" ' ,,' II , .111 ,. \ .II ", 1 ,II " inh "I III:II, i l" " ,·,I .' IIl' or .:.: 1, ."III\I .h l\1I " " 1I ,\ • • ' .. 1'·11 \11 \\111 .,' " .' the " 11 1111" .\ ill 11". 1"1. ... "1"'11 .""It·lill' " " , 11 .. I. ,.1, H. II,,! 1,, 11' ,. 1. 1.• ,', - I , !,· I,. mOl 'II III l 'l,i,';' :':". 1"1 ... , • •, 1" '1..-1 ,,1 ":':'1 "ll.. \\ 11 1.1 I', " ' 11"1 ~ \ I1~ :,: " '1\ ' I I " A 'UI"\ , ·., • • 1 lit,· 1'.1 ,1, 1•• 11 .:.:, , .\11 ,h, 1111. t •• 1111..:. ' " T 11.,1 .01 .. ".:, \ '" ' I" .. Ihe: .t .. n. \\i.\o·:t \. ;o l.,· 0 •. ' 11 11 1. ,. til l,', • . ",. [" "" ' 111, 11,,, ,, ,, 11,1 , " mOl , 1" plan' '"ulid"u .. ,· 111 "11, ' •• 11,,/111"1 .' 11'[ \" '11 1' 1" 011 .[" org;HU/ t',1 dl'lIr...... 1 II,,· 1"":.:n· .. . I\'· ).!1 "1I1 ' tI''' 1 h.,· .., 11, .,,] "II 1"' 11"11 II,·!.\ ;. I" ..!. " 11 ,",h," .11111111 .\ 01111111 :': th.· p.l,1 ' l l1 allo·I'''' " '11 1111'.' J 1"11 1 \\.11. " !I ,, I . "". j 1'.,, 1,. "II ' ,) 1""1 11 ' 1"1 .. 111 ;,,1, · 1,.\ 11 "'11 ,. 'II , \'1'" , [ , I. 1[,,· 1' 1' ,1. 1.11 ,1. "\"" " ,1 .. 11.. 1" - . - -~

AI "porI'" by , BENJAMIN R. JACOBS Eastern Manufacturers Attenq... :· ,- ,: .. g on Semolina . • ' • I " :' ; on Definitiuns millee when it issued il s !t'nlalin' ,Idilli · FI H,d III !-i Jl\'C liClIl and . \ual ~:- i .. I I ~ ' .\1 , Washington Meeting ' 51;" .. 1,,,,,, hclt! its hearing nn mid· lion t1c1ining semolina slate,1 Ihal .. ..; l·m· 1'\'1"{ I·: . 1.\·'I\·h. ·llh F.dil;"11. 1'1211. I'I! ,\".1 . ··:-' \· 111 .. liI101 i ~ Ihl" •·.. , .r~ l · 1111 '01 1 2: Thai Ih ~ rn oi. lurt' cunlcnt ur U 'M and semolina on April 19 olin" is thl' \ll1rilil'd mili,lIings IIi hard In hring ahoul a Iwavy attl,l1tlancc 011 Ihe A dOll'lI or 1Il1l"l' ui the It-;lIling 11\,\11- "acuum melh u.1 accunlil1K In ,d".llu1,,,1. There was a \'er>, J.:1II111 wheat." !luth Ih l' mill,'rs and maranllli J.,:1'011ll0i irol\1 \'l'rla ;11 larid ;I':O IIi hard "1" t'ollfcrcnce in the EtlgewMer Ileach hotel U(:lcturl'rs of Ihl' C.l stcrn part uf Ihe I,rocedure hy Ihe .'\ nocialion of macaroni mallufactur· malluf,lI,: tura s WI' rl' in I"tal agrt'\'ml'nl 1,1111'111111 wltl'at S, gn lll l\ ., ri;':;lla ll ~ ill in celehration of the Silver Jubilee of Ihe Agricultllral ( ht'miI15 he cowltry met in the Maytlnwcr hotel. millers Ilrest'n!. The tli scu ssions that the term "Sl'molina" shulI I,I lit, !"to, Ital~' , ~ idly . I~u s .. ia hut OIl I'h'M'1I1 ill National organization representing the J. Thai Farina I,e uelint'd ;as the Washington. April 18. 1928; In carried Oil in a \\·nmlll.'rful spirit IIi striell·1I 141 Ihl' middlings mOl, It- hllm Fralin' and ill fl.·rlaill parts "i Ihl' Cnil' n. c.. ~lidtll i ng5 of 011.)' WhUl, macaroni trade. \.,\ :-'Ia\\, s :lIId Cana.!;l:' complete plans for presenting testimony 4. Thai Semolina I.e IIt'fined as lilt' allli an evitlent desire tm dUI"I1I1I wl\l'al. Thl' al1llulI·ili,·s ior Ihi s ill thl' lU'aring hcfurc the Food Stand­ ~litldlil1g5 of Dllrum wh~at. of the millers ami macaroni definilion \\·l·ft' 11l·I·sl'llIl·d Ily II1\" \\"rih'r RESOLUTION More Authorilies Quoted ,m!s Cummittee the next da)'. when the • • • un"r,,:\urc>C5 to adjust their slight ,Ii f· as fulluws: The resolution adopted by the me~ting At the "eneralb meeting of 0 r . UII .' The It alian Di l' liolla ry II i .\ ;': I" inlilur\· 'llIest;"n uf Definitions and Stamlanls oplIlion an cqUllahl e h.. tSls. ~lalluia \' IUI"\' Hi :-;1' II1"I illa an.1 ), la.·<1 · declaring the attitude of the macaroni in· roni manufacturers held April ,Ii scussion rC"llh'ell arnul1fl Ihe .\ says, "~ I' mlJlina is Ihl' \1 1"11,1\1\'1 oi hal'll fur Purifit·t1 Middlings, Farina and 1"0",; lIy I{HI'l' n I' :-'killlH'''' 1t .1'1. \'''. in Washin"ton, 0, C, . 1 I St'lI1o\il1a was con sidered. dustf)' toward the llroposed govenlmenl b willc I secmci the musl important wlll·a!. " 20, :o 1:1I1'S Ihal 1111' ra\1 mah·rial u!-i \·01 ill slandards for Purified Middlings, :::; emo· foll owing molion as moved l.y mal'arnni manuiacturl.' rs :lI1d the Encyclopcdia of F.ulds alld Ik \'l' l" ag l·~. After hl'arillg the views of all pn:scnt 1111' Illa\'anllli i lHlu ~ lry l"Illl :o i s l ~ " i IUl fll lina ant1 Farina, as adopted at the sec· Nicolari of the New Haven The 3 points arc: First, arc· colllpill·d by :\rh'I11I1 S Ward. 1')11. !-iay s. ami studying the opinions expressed in ,,1' ,/IIYUUI Wlll·,tt II hidl i!' ).!rllullol inl " "~e ml)lina - Sl'e Farilla," "\\'hl':l1 ia· the variuus sectional meetings it was tiona1 meetings of the National Maca· company. New Haven, Conn., of the term "semulina" to puri. H· luOIl illa . I'g. \.;. Cu,il- r lilt' Iwadill;':. rina l' o r n ~s polld s 10 111t' l'ro, itll"l kllOm'lI voted to approve all the rcci)fnmcnda­ rOlli Manufacturers association (a,i. onded by C, S. Foulds of the ",i.I>11i",:, millie ffllm durul11 wh eat. ),l anuial'l un' oi :-'1' 1111,1 ;11 :1 . ,,"ly ha rd ,,1' company, New York cily, was i limil of tlour 10 be Ilcr· ill EUrHl't: as s ~' lIIolill:t or !'\·lIIuldurum wheat products, and il :1\,\,\';\1' .. I" Io e lakl' l1 '''1' ;.:ra nl.·o\ Standards for Purified Middlings, Macaroni ;\Ianufacturers, was Ihl' It is Ihl' "l"iJ.,:; lIal 11I:\\·a .. " lI i ,1011 1"." the maximum of 14 % moisture :uul the fa"'ured in connectit.' 11 wilh the proposed all 1111"I,";:h 111 \' 11tI1 ,lkali,ul ,llal H·lIlO ,Ii · Dclinilions and Slan\.I:lnls for Purified rina and Semolina, and that every address the Cunllnitll'C. IIII.' IIre- HUllk IIf l~ul",,1 I.i ilo. I'}!:;, \ ',,1 . K nmxinnllTl uf 1% of !lour, It was ..' oted hie effort he maue al the restllutions adHl1ll'll at 4 Ilis· na is Ih\· I'n "ItI\'1 "I ,willt'd i"" lIIlln· 11 :,,0\ ;\Iilltllings, Farina ami :3cmolina: "SI'ullllilla. Th \· II hl'al 11"lI r "n '1II \\ h;dl that if possihle the standards he made uf the lIlal';lmni malluiac· " I' oIunulI Wll\''' \!< ' 1. Thai Ihe gcnt'r.\! Il r fimti on (or l'urific,I I 1 F I ma caroni and spa t,: I1 \'lIi ah' 111:111\· .' sufficienlly high to cxclude the low '\Ilril 20, 1928, to lave t le ' 001. ~,;~~, IE:::.' : ; ,.'~ ::~:~I,i:':~. IIIt·mltcrs allIl lion· I' .... il ·~s "r JamD II . ~ IH ' l' a rol ill 2 1, 11 1, ~1i".mng5 he chauin1 II)' Ilrikillg Inli Ihe ·.r.I, ,",.·II"" ·• •• corporal" Ihese .. " grade sl.'l1lolilla it s inferiur , C., •• ...... , alltl slaled Ihal 1111 5 was ~JIIl' 01 :\ l'ol'lIlar l '11I'uli\'al Ili,·linna ...\" 1,y t·. Nu, .\ with I,hrast' "1 ,rarlic.,I1)· frCI' frl)m Oour" all\\ '\"Iill ~ ,ll'alil1 ).: 1',," III ~i\T I ~ ' 1.. ;111 ,IU l"1 l1l1 " I' mentlalinns in Ihe fuml definilion , I illS WIIl"II he wa s aUlhur· T. Kill J.,:1.e ll. 1')11. 1.,,",1,, 11 . "~ \ ' III"lilla : fluur content. ~ u"~ l i IlJl iJl g tlwrrfnr lil t' phrase "allli shall standards for our raw materials. a unitet) ill1luslry, 11\;1.:;,r,," i 11"1 1\":11:0 l'uhl ish"o\ a:o 1\ Ull "lill " The unfair tactics of a so·cOllied ncwS· nul cunlain mUfe Ih;", ,% of OOllr." :\ iarilla Ct,.,lI s l'h'I,a!'al ;"11 111; ,,1\· i""1 11 1" 2 alld '/1 " i li lt" :-',,"111 Ilak" I" 1·:" I,\·ri· Ih \, hanl will'at !' " i Ital.l . :-: I':l ill ;\1101 paper wilh a slIIall circulation anel a hi~ 11 1\" 111 :-'Ial i,," . rl il·r .. I" Ihl' \I 110';11 :0 a .. grudge in Ildittlill).: domestic lIlacarnni, stJlllh 1{lI ssia, \·onlaill ill ).: a lal") ..:\ · alll ll ll ll i .\uru1ll, ha rd. Ililll ,1 "r \iln'''u", lit· docs amI w:lh:h hi'll arllllsell thc ire IIf several MY FAVORITE RECIPE oi uitruJ.,: l· lIuIIS 1I1ah" rial .' · 11111 . h"\\"\'I'I'r, in any \"; I~" r\·i\·1" I" ~ I ' III' " "Sl'lIIl1lil1a : .\11 "'I,· .. h, "i i,,,,,1 ,','", flf 1111.' );1.'\\ Y!lrk manufacturers, ~' alll l' Delicious Macaroni Loaf lilla ;b 01111'11111 ~ \ · III"lioa . I III l';q.!l" .IS "i in fur sligh!. cOllshlcration 01111\ was Ili s· ~ i s lill g of Ih"s\' hal'll \'11 1'1 ;0 11 :0 "i '11int y' Bulh'lill so!. hI' say~. ··Th.· l 'I'~ 1 J.,:1"; I,II- .. poSl.d 01 Ily a nmti,," ul1allimuu sly 1\"IIl'ai whirh !"l'SiSI 11 11' :tr l1"u " i 1111' 1I1 ill •• i l11a ~'al" l1l i ;11"\' 11,,1 ll1 a, k i ro '1 11 \'\"1\ 11 .\' ..J Ulia'S 1I.'is.·r } ' IIl1kt' r, Ori,'Ilt, S. I), ShUll'S :tllll arlO \·"lIl·,·I\" I in II Il" i,, "111 "i adopted til iJ.:ll nfe the .. ttad, :IS iUl'OIISt·· 1II:I \·;I... ,lli IIIll'at II,.U I" .\ .',.:.1'''\' \ .... ,,1 · nlBlI,ll'll g .. ains," (Illelltial he\'au se (If It:> "Hurce...... U\'I kll"\l lI a~ ' ~" III"lill a' I.. \' ml'l" ~ \ ·' 1. FUlik :tnd W:l J.,: uall :o \' \' 11 :-:ta ndanl Th i!-i 1'1' .. ,1111'1 "OI1"1"\'!' IH,no\ !-i I" 111 \· ;':l"a l111 ' The work IIi the Etlucatiunal HUH'au INGREDIENTS lJi clionary. " ~l' III"liL1a : Th\' ).:rill Y " I' 1;.1' mioldlillj.! :O l'l"ollhl\"'" in "110 ' ~ Ia j.!\ · " i waS ( nmml·llIll·tl anti a plan was cOll sill· I tahlespoun lind)" minced uuion grain.likl.' IHI1"Iillil S .. i wll\"al rda;lIl·d ill lI1illillJ.,: Ion·ad 1\ 111';11 »." I'red whl'reh\" funds tu flll ance this work Y.t III. macaroni :\ tahll.'!'IMKIIl S m1tu:ell pimento Ihl' 1~lhil1J.: lIIadlil1\' flours anti scntolina 1I\;llll1i:l,·ltll",· ,n" Ih\· mara .... l1 i \ll lidl II,' W. ClIl1mllll. ",Iantic ~la c ar o ni !=CI . , METHOD: c\JlI s i ~ lillJ.,: IIi Ih" ~ l' hard p"rtions "i t.. t.ll t' rri~i , Kt' phJl1I' ~I a caro lll . ~If!; . ( .,. it tn he coutl'llIled with sinn' a ha\\' 111:1111- il11l1l :O \'II1,jlil1a mill.·" at Ih i~ I . in Illuisture contenl was m,lllc a 'llIinl \" ' witeal whit'h rl'sist Ihe arli" .. F. W. "rri.ler, Kt' )'5Inne ~1 ; 1I::un lll ~If~ . ( " . Buil macarnlll III salted water unlil tender, Drain, pla ':e in wd,l i,:rt·a~et\ !-i tali" u "'UI~ . II . TI Mlmt')", IIr O()"I Y ~1 ~,lac;um ll Cu. or more "btl, lie furl her sho\\'l'll IIi Ih~' l1Ii11 slum·s. aud arc cull l'l'wd in II I\" h.'1 kin i,: di sh, Into a douhle "uiler place Ihe breat! crumbs, hutter~ milk , on~on .\ gain ill I:I1I1 \'lill '11. )';':':\' J. I. all" lh"1 E. Z. \ ·u rn)·' rn ..' \ ' Zeu·J!a ., Slim would Ill' i:lir anlll1fllilC r !II limit iun11 ui r"u11.! \·.1 J.,: raill s. :-' \'mllla : .\ I;. It. 1I 00, klTl ~, ,·.,nhls ~Iilhn~ Co. :l1ul pimento. Cook until crealll)'. Then add .cheese ami con.'lnue c ook'~~. dust in semolina amI farilla Ill" l ' II I .li ~· ;l li " 11 , ,11 .Iu n ull 11 11\'011:0. I'r" i. · ~~"r C ~ . F u\l l "~ F" ul,1 s ( II. IIr ~rw Vurk tralll' 11:1111\' ill r a sl>t: l"ial ,'aridY ui S\'UI,,' E. \{uUI Ll t\i. h'IIILuni ~h c.,r"nI CII:, Inc. unlil dleese is ,Iissolvi:d. Adt! the Itt'alen egi,:s Just hefore pounng them mel . I .' the Iluur was :111 allllell :-' hql:l nl .. ay!" '" :-' 1· 111 .. lill ('lIcl clIl ~h c a.f(lnt ( u., Inc. Ihe cookl'" macaroni, which is then haked for one huur in a moderate OVCII fft·quently o j it luwer g- radl' Ih ~' I'II1"ilil·.1 l11iol,lIill j.!~ "Iol:. ill"o\ ill 111\' Fr:lllk 1'\·1... ·• F. 1 1' loC ~hc .alln1 CII., Inc: The El1cydu\ll·dia oi 10' ..".1 hy :\rh" allIl slightly lJruwn. Do nut have ovcn too hot, ~rallulalions, 1"I·J.,: lllar \' ''lI r~I' Ili 1"\·dllt·ti'l11 a:. l'1"a"l i,'\',] I', l;"urgt' Ni cillari, Ne\\' lIa\'t' 1I ~I. acar ..m ( u . CtJlll:r:tlulaled Illc IIlillil1l; IIIII S Ward. "Farina : Wh l'at iarilla is 1I,'m)' ~ ILll"1h' r , C. F. ~ludlfT ( n . hy "'Ir fUllulIl'rl'ial 1"011\·1' 11Iills." :\,,,. II. I{. J aculos, X. A. REMARKS: "",,,tali\',, un the fair Pfl'sl'lllatiun rur ulh l' l" l'UfJH I~ l'S al so knuwu as ~ "mll ' ~I . ~1. w!t\'rl ,1 0 WI' lil1ll the w .. r" sl'lIlI,lina ~1. J. I)onna, N. ~1. ~1. A, arguments but ativised the com· lina . It clIlI sislS IIf whl·at 'midlllillj.!s' Rcmovc haked macaroni loa f from bakini,: dish and serve with white Ihal what the macaroni manufal'· m.. ,iilil'.1 ,11111 il Sl"t" IIIS \'l' ry \·,·itll'lIl IItal Plans for the program for the Olka· small , hard particles IIi wltl'al Idl in lit ..· s.'1uce to which has been added a k : ' cooked green beans or nttl shn..'fl ms. May ns kcli fur was lair HI Illillcr :UlII il I1wail S Ihe I'lIrilie.1 llli.I"l i ll ).!: ~ oi ,Itt · go (OI1\'enlion June 19·21 were wnsiel· alike; Ihat if mui sture allli holtill~ machilll' after thl.' fllll'r tloll r ha s he served hot or in slices colt!, . '"I' ''lu'r~r nllll wlll'a\. cred anll il was !-:enerally al-:"ret'li thai This is a delicious dish, hi~h in nutriment, ant.I may be served as the arc kept su.Tlcienlly IIIW, hetter pa sscil Ihrough ils IIll'shes. Thl' h\'sl­ It will I. e uuh·d Ihal ahlllU1 ;.: h lh\· \t' flU uwing III cUlltlitiuns existing in Ihc trade main dish for your Sunday dinner or as a one dish meal for luncheon. Cost healthful fond co\ 111I he pm­ that usct! in till' malluiacture Hf lIlac,, ­ the minimum ~ratle "e lll ru111 wlll·at " is 11"1 IIl1iH rs:dl y II ~~· .I it W:IS IIIl1st t'SH'ntial that the atlendance roni, spa~helli awl similar p:lsles-is 01.· hctween forty· five anti fifty cenls, the expecteti rulings. 1,\· Ihcsl' authuriti es. still d.e I\' flil "hanl this ye:lr !ll' the larl:l'sl e,'er. A larger .,..,h";,,.1 Argument tained in the milling IIf Ihe wry hart! (Tdl us )'o ur !avorilt JJa taroui, Stog/lflti or Noodle Huitt.) \\:hl'at " is aJll'liel1 1111 III\' ('IIl1lilWIII slIldy alltl stronl:er cunvcntiun committee wa£ remembered that the com· durulII. ur macan,lIi, whl':ll s." ." . appninlctl lu ,",se every honorable means .. . ! , .

THE MACARONI JOURNAL 9 THE MACARONI JOURNAL for macaroni making purposes, yet to durum wh~ats as may be shown by or vitreous is applied is Triticum Du· remaining W% or 20~ consisted of the (ollowing authorities: rum. Carlton on U.P.I. llulletin No.3, Statem~nts had be~n mad~ that farina inferior flour and very fine which wer~ exce~dingly deilri.nen",1 "Macaroni Wheats," Page 9. has th~ {ol­ (rom spring wheats w~re being import~d the quality of macaroni produced lowing to say concerning the use of thl' into this country as sc~olina, and also word hard in connection with wheau: that Italian macaroni made (rom farinas th~se products. It was, therefore, gested that take particular "For more than 35 years there have was being imported as semolina maca­ mill~rs been occasional introductions into this roni. At the request of the writer the to rid s~molina of as much as country of the hardy, glassy wheats o( Bureau of ForeibFfl and Domestic Com­ th ~ 10 or 20% of Very the durum croup, chieny from Russia m~rce o{ th~ Department of Comm~rce as it should 1I0t be used in the but also (rom Algeria and Olile. In sought information on these points {rom ture of macaroni. Europe they arc called simply hard the U. S. Commercial Attaches in both wheats and corr..:ctly so, since the hard­ Rome and Ottawa. The statements re· The Washington laboratory of th~ est bread wheals o( the world are r~a lh' ceind from the American Commercial sociation ~xalllined and analyzed 19 soft compared with them. In this cou~­ Attaches disproved both of these con­ Ollr testlilg plalJt IS c0111plete­ pies of No.3 semolina. TIlese Ollr 1~~llu, unit Indlldu , try they have not until recent ly be~n suf­ tentions and afe as follows: ash from 0.59% to 0.78%. The Iliadal.! milia. mUlrcolI1 mlK­ evC1~ to 1111iuaftJre macaro1li-maki1lg ficiently Stat~ment Comm~rdal II, .lIud.r Ill.! prell I dr,I", well known to receive a special from U. S. ll3ssing through a 100 mesh sieve name. Now. however, through the re­ Attache. c!.lmbcri IIId COIIkill, tqllipo from O.'.Xl% to 1.57% in ash; the IDlnt. Tbrcoll.b tbl. mltLIlIlIII, eqlllpl1lCllt. That's why cent introductions and publications or OTTA\VA"':'''Scmolina is not shown age being above 1%. The amount bitt compllt. tUtlll' pllllt, ... as an export (rom Canada ahhollgh a Ir. ccolll tlnd,. fillcUco, ...,. IIId we carl say this ))l'parlmcnt the term maca rlJni material p-1ssing through the 100 mtln. col Imprco'll ll, lb. qUllIt,. small quantity is import ~d each year. Ind ",.llIllllIln, llol ulIl1corm1l, wheat is l ~co mi nG' rapidly adopted, and sieve varied from 1.4% to 12.4%. its application is :il:eady pretty well un· Th~ Customs Division o{ the D~part­ 01 (jcold Johdal f'cmlllln.. . ment o( National Revenue at Ottawa high ash content is found only in derstood." tells m~ that the officers posting export inferior flours. In fact such flours PC. 10. " "Iacaroni wheats proper he­ entri~s hav~ observed shipments of sem­ not entitled to be called " nour" und~r Gold ~1edal Semolinas long in the tlurum group, known by th ~ olina occasionany in the past, but none Pure Food Law. It does not hot:lIlical Il;une of triticum dururn. has been noticed recentl/" and if this In much of this kind of product France tlll'Y arc called Ble dur; in Ge r­ product is being exportet it must be in VU)' small quantities. 1 have not b«n the color, t~xture and flavor of m'''''o!l man),. I-Iartweizcn; ~nd in Spain, Trigo will meet your rigid requirements able to ascertain the precis~ application products. Every maca roni m"m.f.ctc. duro. They are also s om~timcs called of the tenn 'semolina' in Canada but it er should f uaffl against including barley wheats, or Gel s t ~n\\'eizen , because appears to he confln ~d to the prod1'cts this law grat.le nour in his """"",. mad~ o f durum wh ~at." till' quality ui Gold ~I cd:t l "Tl·stl.'d" S·.: mo· of their resl'mhlance to baric)'." products. UR years of experi ence in I'J.:. 12. " " y far the largest production ROME-"Macaroni is l1Iad~ only manufacture of semolinas ha\·l.' lina:, allli llIet thc demands o f tllillillfac­ irum hard wheat, the nour of which is The Standards Committee placet! of macaroni wheats is in the cast ami O taught us that a chcmiL"al :llwl\'si:, I\lr~'r~ J' l.'ganlillg- such phy:,ical charar­ ~ ~ nerically t e nn~d 'Semala.' 'Pasta di limit of 14 % moisture 011 middlings, Il.'fl sllrs a :; colur, strl.'lIg't h, g'rallulillillli. south Hussia. a large Ilart of which flluls Semola' is mararoni made of hard rina and se molina . nlis limit. of durulll wheat d oes not go iar l·1I0ti gh. :a ready market for macaroni making in wheat. Pasta di frum ~nt o has no r~al it is higher thaI' that l)i:aced by the cll-anlin l.' s5 . and cooking quality. sib'lliflcance, as macaroni is not nmde of the citi es of southern France allli Italy. mince on macaroni products, still \Vhile it is absolutely necessary, it lloe:-: soft wheal, this quality mint:' used only '1'111.' CO lllilllll.' t1 succe:,s which Illanufac- Ten or Illore rather di s ~i ' J ct varieties arc satisfactory to the macaroni not tell us all we should know ahout tht: (or the manufacture of bread." 1 ~ l rl.'r ~ of macaroni products :Ire ex)! l.' ­ grown in Hussia. T~ ~le arc much turers lKcausc they ,I., nol feci that wheat. Therefore, we decided se"eral mi:H'cl in shipping and arc often e:tport· To sum up : "'Sern ola' refe rs unly to yt:wheat flour. P;lsta eli of moisture he should usc in whea t simply \J('C3 t] e Ihey arc so CUOl­ cial experimental equipmcnt. III ollr \1 :' thaI our CO II :'cil.· nlioli s l.'fI'orts to CO II ~ sellloia is mac3fflui made from hartl facture of these products in monly shiplIt'd It+ 10 1 the port CJf that miniature "scmolina mill" samples oi sialltly illlpro\'e thl' quality of our se mo· wheat used in soups aud the rn3king of lain the belt Iluality and name. Thl.'re is IW special variety cor­ wheat are made into semolina and thcn Iinas is wt'il worl hwhih·. yield. The milltrs on the oth~r rectly called Tagallfug, but that n:ur:e is Jluddings ; it is also gh'en to invalids." go Huough praclicall), th" Two OpinIons quested d.e Committee to allow uSII :'l lly applil.'tl to any "aricty whal('\'cr same process as docs the com· As stated :l.bo\'e macaroni manu­ of moi sture. This appears to us Gold i\l l'cl al Semolinas an' of Hussian durulll wheat after it leans the mercial semolina in a C01l11t1cr­ facturers are of the opinion thitt the tl>O high and would result in rapid guaranteed. If all\' sack dOl's Hussia." cialmacaroni factory. ,lnmunt of flour in these products should riaration of the product. There Ho t pro\'e satisfactory ill every Cyclnpedia Hi Americ;m AJ;ri c uhur~ . question but that the quality of Dy means of these tests we way, the full Jlurchasl' price editell 11)' L. I-I. Hailey (7): "Durum be restricted to 1%. The Committee, on products is very materially have constantty improvcd the will ht· rcflllllicci. wheat (T . Sativulll, var. Durum). 111i s the other hand, stated merely. that the product should be "practically free from mni5tur~, and ~xcessivl! moisture is u{Il'n referred to as macaroni wheat I)f(xluce unsound products with si nce the IlHur from which is nWllufac· Ilour." This se~ms to us to be :I. \'ery keeping qualities. turetl this allli similar products is jlfO­ im po rtant item in these definitions as !he phrasing proposed by the Committee AnlllYlel Reault, t1U Cl·t\ fwm this wheat." Our anal)'ses of the 83 sal1lpl~s \Vcllster's New Intemational Diction­ leaves th~ inlef{Jrdation of "practically within the last year showed an ary; "Wheat-FrOln the hard wh~3ts, free" to the judgment of the individual m:mufacturtr. Jt was shown by the of 13.93% o( moisture and only macaroni, sl)'lghelti and similar P.1St~s writer that semolina No. 2 and farina lhe 8J sample~ contained more than arc rnadt." . of moisture. These samples all GOLD MEDAL SEMDLINAS Encyclopedia Britannica, Elev~'nth No.2 always contain less than 1% of 5~nted carlots and repres~nted Editiun: In defining wheats refers to flour whil~ semolina No.3 contains any· nearly as possibl~ the moisture the hard wheal5 as Ihe durum forms. wher~ from t% to 12.4%. It was also "Tested" Qf the flour as it I~ft the mills. La Grand Encycloptdia. Divides the shown that th~ quality o( this nour was very inf~rior in grade and although from The mil1~n contended that the)' WASHBURN CROSBY COMPANY genus inlo 7 species which may be divid· quired more moisture for milling cd as follows. Four bare 80% to 90% or the productl making up " ....'10"" •• MlnnNpoUl, Minn. M",.rt 0' Gold .Medal "Kitchen-Ielled" Flou, s~d~s' or iina than th~y did for milling flour. and 3 species of covered the semolina No. 3 was of grade No. 2 possible al farina I ;.~i:

r _ 1 ---~- - ~----- 15, 191R 10 THE MACARONI JOURNAL THE ~IACARONI JOURNAL II selllolina arl' pr.lthlCl'tl frulll the inller 1 feci SUft.: that 1111 (Jne in this mom will Amollg o lh~ rs who , 3 ppe31 ~d bcfon.' (ur cllduspcrm pOrlions of the wheat undertal..e to deny it, that whell an)'one the Food S tandards Commhion werc whn is twl3Y in any W3)' cO llllected with only, whill' fluur consists o f these plus Congnsslllan J, H , Sinclair o( North :lIlr branch of our husincss in any lJ.lrt Da"ota with a plea (or the durum Grow· the ou la portiolls, that is. those portions Ilf the United States-the famler, the m'arcr the llran layers, alltl sillce must of miller. th e manufacturer, the grocer. and ers o( his state and the whole Ilorthwest the moisture atltlctl hy millers in th t: Jlro­ filially the consumer-uses the word where clun.m is the principal crop, Syd· n 'S5 ui Il'lllpc rill~ is Ollt­ semolina. he means a liroduct of durum ncy Anderson, president til the Millers Champion Equipped Plants l"ontail1l:d in th e wlll'at allli 110thing cl se, l'r pnrlions of the grain it seems c\·itlcnt National Federation, w: tU ?o (. reed that It seems to IIlC that it is a matter of "semolina" should m'IJ I\ vttl)' durum ···are the successful plants in the macaroni and noodle manulacturing industry. that nllur wnult! contain lIIore moisture 11 0 cClllscqul'uce tn you, in ma"ing your wheat middlings but a,l',c.1 tllat a mois th:m farina or sClllnlillil. Ilefll\itioll, whence the wort! selTlolina. Their '!uality result in a steady increase business ... their Culman's Plea was derived nor what may ha\'e been its ture content of 15,8% Lc set 3 5 a mini· 8~perfine prod~cts 01 William Cuhnan ui the :\11;lIIlie ~Iac· oriGinal meaning, nor even what it may mum and ihat a more liberal pe rcentage substanttal operating economies assure consistently good prolits. aroni Co., I.on.:: 1sl:lIu1 City. N. Y., madc IIll'all today to the people of Italy or to of lIour dust be permitted, thought the those of France or Sp.iin, I submit that tlurum millers would be interested ill Users 01 Champion Flour Handling Outlits, Noodle Brakes and Macaroni Mixers, a scnsihlc pica fur the intcrprdation of you arc 1I0t making a definition for the wonl "sl'lIwlina" tu rd er onl," tn them. We arc trying to get a definition kecping this as low as possible i M. A, always have a winning advantage over competition. t1unllll whl'at. "1110 111-: nlher thiuJ.:s he for the people of the Uniled States and Grn)' and A. J, Fischer o( Pillsbury Flour said: to ser\'c for lIur J.:'uidancc, What semo· ~lills comp.1 ny i T. C, Roht-'rlS and Jo· \Ve hn\'c heartl senral \'l'ry interest­ lina or am' similar word Illay have meant seph E, Del Rossi of Washburn Croshy These Letters Tell years or what it may me:m toda)' in iug alltl instructive tlcflllitiolls of semo­ ~gn ' Co" and n, B. Sheffield of the Minneall' other countries is not the poinl. The the experience 01 two prominent lina J:;\·inj.; ill' l"II tlipoS ilioll with dl(~ lIIka l questiun is- What docs it lI1 ean here to­ 0Ii s- L.1rrabee comlJ.llI), also spoke hriefly much st'lIistical ami scientific informa­ manufacturers who have se· day ? I repeat that when this word is in emphasizing the poillt that the)' sought ...., 1 ~ .... "~ ..... ,,..... , I!o. , tion rl'J.:'ardinJ.:' its prope r manufacture. Doc ...... 11, UU usell hcre now. it means a product of unly definitions and standards thai cured important advantages its qualities. etc .• also much l'Cluall.\" ill­ Ilunlll1 wheat and lI othing cl Sl', \Vc lrom the use 01 Champion teresting infurnmtiull about the ori~in of would llerrnit them to manufacture the hopl.' th at this will be Yllur decision and the wnrd and its IIlt:aninl:. I am not I-{O­ vcry l)Cst Ilos: ible semolina fur macaroni machinery, and also valuable that yuur Ill'Iinition will limi t the usc of ing into a discussion oi any of tlwse the wo rt! selllolill3 to;1 Jl mduc! of t!urum making, engineering aid Irom the technical tlUestiol1s. As a macaroni manufacturer. I am interested primarily wlll.'al. Probable Ruling Champion service department. I', Geo r..: l' :\iculari IIi the New 1-la\'el1 ill th e tlefmitiull of the word it self. I You can get equally profitobl:! reJu/tJ by ;lIn goillg to speak ahout that onl),. ami ~la camll i C u .. Nl'\\' lIa\'ell , CUtlll,. 3150 Witholtt any altemllt at JlroJlhe syil1~ runn(ng 'your plant/lte "Champion Way, .• I am guiul-{ to approach the question hrielly addn'S5eli th t, CfIll1l11i ttee II rJ:i ll J.: what the COnlmittee llIar do but jlltlgill ~ a .. ore .. . :.:100... ,alI u t il· ... ' .. fe. tIl ....tI ... , Iru' ...n \ from a different angle. the illcorpUral; 1I 11 flf all Ihc sllJ:gesticlII s merely from the sentiment whidl secUll' 11 J ...... n'" !O'::rllr~:'::::!~:. t~~.1 e :, ':!;' ~ : . ::"~':~!.! ~' . THE: UOHN ..8 ...r:ANCPA...... COMPANY In Ill)' ynungl'r years my fa\'orite W1U'1 oluI,. " -.u fe. , ..... flo" :." nou ... .. , • ..,..,. of the macaroni Illallufacll'rers in the to IJrcvail at Ih·; hearing. it seems to tht, ~"' ~ " U~ .'" o. sIUtI)' was that uf languages and more RtO C liO" MACAIION I AND S M OH tTT' wl':!er thnt the CmumiUt'e will restrict T ..... u., .... 1J'. especially that part of these studil'" filial dcliniliolls anti slallIla n ls hl'C;\ USe ,0"' >0 ..... ".0-0 "h ~ ' Ihe terrn selllolin3 to the Jlurified mill· 'O~ ~CCD A.:.T. CH'CAOO which is collllllonly called etymology. I aiter a ll thl'y wcre Ihc fllle S flIlI St dl.'l'llly T'_"r, li"etl to trace the oriGin of wmtls ami to com'ertll'd ill j.!ell;lfJ.:' the ltest of raw tllinJ.:'!> made from tIurulll wheats :-.nll ± Fob , 21n. 1'1Z 7. follow thei r cuursc frolll une lall~u age mall'rials 10 prudUf.:e the hest fini shed tlwt it will place a definite limit un through tither languages. I fHuntl th at products. tl1\ls ..:ainillg allli hlll.lillJ.:' thl' amuunt of Ilour 3ud moisture when a word hac! I'eell ta"ell from olle C,""pl c n l/ .eIll M ~ 7 ~c . these ilrotlucts lIlar contain, Jo lin, Ill. ' language intu allother, it s nU'aning was ClillSUI1I CrS' cllnlitlellct:. "ftCIl IIIl,diflcd anti snllletilllcs chanj,(cd Atltn' II~ . " , A, " ~ H " ~H~ , lIJ1I1J1letc1y. I ant not goinJ.:' III j,(i\'c yuu 0. •• h r , !;ou", a IUIII-: list IIf such wtlnls, I shall chuosc ulIly O IlC whkh scems to fit rather aplly intn tl\l' preSt'nt discussioll. This wonl BELl.. RINGER is "corn," It was ta"en intu uur Ian· ):nage h/ltlily frulll the Gerlll:1I1 without ;my chauJ.:'l' whate\'l'r excepl thai the Ge rman useS the Idtt,l' K to (lenote the K THE QUESTION SHOOTERS slluml. whereas we USc the icllcr C fflr By M. DONNA, th e sallie purposl', III all other respects, J. the wortl is cxactl\' the s:J1Ill' ill hoth furtlaT, Nalio""l Macaroni MtlnujaclllrtrJ AlIocinlion. 1;IIIJ.:uagl's, in spellilig as well as prcmuli' Questions arc the bane: of a Sc:cretary's life, They are shot ciatiun. at him from every direction and on any conceivable topIC, Some ~IIW 11.'1 us supposc that a German fa rmcr (OllleS 10 Kansas whcre he meets are easY i ochers are provoking. Most of them are sensible while: a (cllow farllll.'r ;11111 Ihat he has slime othe:rs arc almost Silly. Naturally the: questioner wams some knowledJ.:e flf the EnJ.:lish lall..:uage, kind of an :a.nswcr and he gcts one, No affidavit accompanies Suoner ur laler till'SC 2 fanncrs will lIat­ some of the replies. urally ..:ct to 1:II"ill": ahflut CUnt, AI ­ Several questions recently arrived that remind me of a story thnu..:h they will then ' he usi nl-: exactly told about a recruiting officer during the days of the draft: Our .zp.rb or. a t your ",ule, In 'rdrli,n/n, thl' sa llie wurt!, Ileithl.'r (J f th clII will your pr."nt plant, or 'n h.lpln, you worlr out "now what the lither is tal"illJ.:' ahout. Down at Camp T:i.ylor in 1917 a negro outfit drafted plan' for a ne", on,. The Gl.' rman will be talking aho ut ryc, mostly from 'he:! collon fields was lined up before 'he W•• haU be ,'ad to an.w.r any Inquiriu reo wilere:ls the Kansan will he talking alxlut ,ardin, your problem • ••• and without ahU,a_ sO lllct hing which he mi!:ht lTlure properly clerk for questioning and registration. rion to you. rail IIlIli :1II main', IIName and address," demanded the clerk of one In m\' upiniull the prope'r definition of husky recruit. a word· and its co rrect use should Ix: de­ "Huh? " termined lIy the l1Ieanil1l: which it 1.'011- "What's your name: and address?" CHAMPION MACHINERY COMPANY \'eys from the mimi of th e spc.'aJ,;cr tu the ,II Yo'"ought to know," said Rastus, lIyo' all sent lIIind of till' hc.'arer at the lime alill in the JOLIET -:- ILLINOIS place where the w1rt! is bcinl{ used. fo me. I h're 1 vcnture to make the asse rtion allli .. , ... ; I

, ", ~ ~.., - " )I • • ~ ('. T III,: ,\1 .. \ I' ,'\ It () :\ I I () I ' It :\ .. \I , Tending Their O,,¥n Business 1 choose toAiUND T" II,,, ,\I.IU "O /II AI. /lIII{."'III ,."",, ',f ,'1'""''1 <,1 ' in - ;;.~ '28 7...... ' ~~, rl)f(Ull.H l". I lhkc J ..m.: tihl!'ot who ( i h)(lSt.: to .IU t.:ml th e: OPEN CO:\ I'EI,E:\CE " I , he \ 1.\C:\ I\O:\l 1 ~ I)l 'S T I\Y in 'he ~ 1':OI , EW :\ TI' I\ !lEACH HOT!:L. CH ICA(;O" lulle I ~ , ~ O , ~I tpo ~ ~ '/ ~\ ") .'iell' 1.1 .. ,1 ,' ,lIId Brller L. ' lId " I'.I /, /llI l i ll , ~ II 'il! R.... II!I ' '9~ '---. I

. 1 , - j" , \ ,'I ' . : , " \ \ \ \, T, I I- "I , \, I · 1 , . " I " L1 ' , ', - .\ " ,,1 '1 I ' ' . I , I ,,· ", I I ' l' -- ' 1.: - \1' 1 ~ \\ \ : , .', ., I · , \ • 1 " .j, \ ' , t . • 1.\.1\., " . , ' 1, I' I' I I , I I' \ ' \.\\ - \ " .- , ' ... . <1 HOURGLASS BRAND '"\ ' " - ,, " . ' I ,: . ' L' II , I : \, \ · 11 \ . l ' ',' .. , ' " " . \ II' , , " ; ' 01'1' \ 1,1:1 I II 1 - , , , . 1 , .., ' \1,11. 1 .1 ' Ih. · • • 1 : _ ' 1 ' I • 1 \ . " II' • ' • • , .: ; . " I ,,' .. .. - "" , " ~ ' ,., ' ' ".,' Semolina and Flour \' .. , , . I 1'1.' , .", " I' :\ ~ , \ '

It \,, ' 0 \\ " ',~ \ ' , I 1\ , . ' " • , , ' t ' 1 , 1' , \I ' b' , , t,· '- ., .. ,'" I 1 ' ' \"" . , . ..,.' " , , ",' Quality of First Consideration " . H , - ' " ,, " 'I' " I,

" I \' . '"'' " . ," . 1 1' • Milled exclusively from carefully select­ • \ I· \ ", " 1 • ,: , ,. " I " ' , " : ' : " ' I I , ,"' ed Durum Wheat, which eliminates .) " , ' , ~, . I ' ", '

. ' ' " " " " " ,' , ,.,' ,. , .. ' " , " entirely the necessity of artificial 1\' . 1', , " " ' " coloring. Every Sack Guaranteed

T he North G, ounlh ui thr I~ , I • ...... 1 1("1 Uc.Hh hOl d , Chl ~ ; I I! O. wh the M:IC.II UIl ' M , rnu b"lI lIr ' ~ , Location Enables Prompt Shipment Alllc,l Tr :l'\c" mcn .11 ,,1 'h"11 1.1'\ w,1I e ll )O)' ,I 1'''(;11 :1> 11 .,1 11" ,. \ ,hI! the IIpli ronl'clHWI1 Ul .hc M,H',II Write or Wire For Samples and Prices I nl l u ~ .r )' on June 19 ' :1. 19:K.

Amoll.: the Il', fl' ,lIIu n,.1 L"tl l ' le~ " I-l).hulo: M UII,lt UI C G"li C O UI ~C ! -Tt'III1 I ~ C Olli I. .1 - C11I1 ,lI cl\\ 1' 1,1) 1:'''lIn,l . "_lit',,, h 1'10 Illell ,ld e: . !I_ I , ; lwn ~ ,Ind G , I ' l lclI ~ 6-1111 .he 101 1: ":l oun,ll Thc 1 ·:~ I' 1. ,n ' lI lc . DULUTH-SUPERIOR MILLING CO. Main Office: DULUTH, MINN .

NEW YORK OFFICE: FG Produce E ~ c h n n gt.' BOSTON OFFICE : 88 Broad Stret't PHILADELPHI,\ OFFICE: -158 Bourse Bl dg, CHIC AGO OFFICE: 14 E. J ackson Bh'd ,

s1"I \I I ' •J Jtla)' 15, 14 THE MACARONI JOURNAL ~Iay IS, 1928 THE MACARONI JOURNAL 15 'I~ I I The Eleventh Commandment "TEND TO YOUR bWN BUSINESS" THE LATEST TYPE That's what all determined, successful manufacturers will --OF-- be doing at the Macaroni Manufacturers Convention in Edgewater Deach Hotd, Chicago, "CLERMONT" Noodle Cutting June 19, 2.0 and 2.1, 192.8 Machine NA·2, with Flat Noodle Folding Attachment. tiun of 1ll00l';lfUni products will he han­ They Like Conventions Convention Expense Typo NC·FNF .lIed II\' Donald McCunnallghv of t\cw After all, the gOOiI that conventions and Income Tax Yurk 'city, Ilis talk shllulti interest cia i5 rellecled hy the impressions ma de all 1II;1I1t;(;u:turcrs hCCilUSC cunsump­ IIy them un those who attend, either reg­ Another Good Reason Why All tiun hils hanlly kcpt pat:c with pro­ ularly o r uccasionally, t1U1.:tion. roni Men Should Attend Their I-len: arc a few of the opi nions I!X­ Trade Meetings • • pressed by sonte of those who were in­ The rUlIlpletc prugram of the lI)l8 t erview~d following the record breaking Last year th e Federal Hoard of T;u convention which will o \.cn the Sil n~r Minneapolis meeting last year: Al'PeaIs made a ruling that nia), ha\'e Jubilee Year uf the industry's lead ing ,,' surely had a good time," ocneCicial effect nn the attendanct' urganiwtiull will he published in the ,, ' am once mnrc \'l'sohl tu my husi­ future conventions. In tht case of June issue which shoultl he in the ness," fessur Alcxander Sih'erman of the hands of all manufacturers 110t later " I am proulil!r than e\'cr that I am a versity IIf Pittsburgh it was th;m JUlle 15· macaroni manufacturer," mlluey expended in ntlendiug The allied tradesmen who arc deep­ ,, ' la-ani SO llie line talks and wonder­ meetings cunstitutes a necessary ly collt:crncd in tll\: wclf;ln: of the mac­ (ul discussions," eXlk'use that is prcll)(.'rly deductible aroni industry will be there to cooper­ " J met sonte real f,'lIows th at ltlitl nflt his J,:ross income in remlering the I atc in e\"Cr\' way to hring nhoul ul\ller­ kno\\' wcre in this business," ta x rale, stnndinJ; a;ul t:uonJination tuw;lfIl III:t· "I leamec.l how olhers carryon their The oo.1rtl o ( ilppeals fuund that l ' THE MACHINE WHICH PAYS DIVIDENDS tcr nnt! mon.' IJrufltalJle uusiness, No)Jdlled operator required No hands touch the product husiness ami will apply some uf their sule purpuse of attendinl; con\'entiClns • • Illl'thoc.ls to mint'," to I:ain knowledge that will be used n The .:onference in Chicn!;"11 will be " I ~ot many helpful SUggCilicIIlS that I I.romuling Clue's business ur \'ucatiun open to every illllh'iclu;aI who is .inter­ will make full uSc II£." Ihal linally the puhlh: will l,rufil. It ested in the industry's IlfUJ;ress, wheth­ "I gaincd lie\\" resl)(.'ci fur Illy pro­ quires nu stretch of imagination tn Ill" er he he ;1 member o( the tr;nle :1 ::511- (essilln," lie\'l' that the finding. aJIPlyilig as it cll)l"I dation ur nul. H he is a hillister he " I 1:01 a c:hauce tu get away (rum my to expcnse incurred in . Scil'll' is welcome. CUllle tu Chic;lgo 011111 husi ness and tu louk at it from an uut­ tiCic ml'etings, will also apply to Suitable Suitable show the world that tl.e macaroni side anl;le," anti trade ((Jllvcntions, In this for 1I1anuf;lcturinl: group is a li\'e nne_ "I am all pepped up about meetings Il( rn:lcaruni manufacturers whu for Ilell' pllt macaroni ill the fOUil elass this kiwI. Let's have mure o( tlll'm," ture con\'ClltiollS will get Slime Bulk that it is entitlcd to. Ail] liS in put­ " I feci well rcpaid (or the mOlley spellt tion whl.'l1 1IIt,y dl'tluct their co," cnll;, ·" Package tinl: O\'cr a message to the cunsllmer in attending this cOIl\'Clltion; it's an in­ expl'nse (rum their im:ome ta x Tr~de Trade that will bring e \ ' erlastill~ benefit to \'estment, nut all expense," Though many remain nwa)' the i,itlustry, "I like the fellowship mani(csted at lad.: of lime ami some occause u( , • • these I.'athcrings," Cicient illlerl'st in matter:; that }{emelllhcr, the lal lies arc welwme " I am carryin~ hack home with me of greaksl COllcern to them, the ;IS is cvery one of yuur Im sincss a­ ~nany lie\\', idca~,that will he very helpful ity an: adverse lei incurring the !iodates, Spcnd a Imsiness vacation III my husmess, that cfll1\'ention nltentianl'e usually I un the heautHul shores u( l":lke Michi­ "I 'fed that cunventiolls arc of inesti­ sitatl's. For this reasun it is enns;I.tc,,' The finl.hed· product or above machine. ..:all e njoying the "Icasallt weilther that the decision rcCern-" to mahle \'alue to our industry and should WE ALSO MANUFACTURE: which wc h;I\'c orclereu for the Mal'n­ he attended annually by at least 90% uf increase the attl'lIdancc at ra ni Conference in the Edgewater Dough Breaker. Triplex Calibrating Dough Breakers the macarolli anti noodle manu(aclurers." vClltions hecause macaroni n"",c,r.et.,,,.· Noodle CutUllIIi Machine. llench hotel, ChicaGO, June I t) to :ZI, Fancy Stamping for Bologna Style "Cunvention time is school time fur IIOW knuw that the government Mo.toccloU Cutten Square Noodle Flake Machines • • • me, I'm fur them always." gladly permit a deducli un of their Ega.Barley Machine. CombInation Outfits for Smaller Noodle Manufacturers WILL YOU liE THERE? TIlE "I'm glad 1 came, Am coming next vention expense when makillJ.:" Ihl'ir II" Write lor our de.criptiue catalogue and detailed information. AYES \lAVE IT! year and the next. Will hring the family cnme lax returns. Will not obli,ate you in any rranner. along the next time Lt'tause 1 (l'cI that If hammer you mUd, build a factory mure sociability will break down Lusin('ss A husband is often a sweetheart the ncn'e killed. CLERMONT MACHINE CO., Inc. nr a home, barriers," 268·270 Wallabout St. Brooklyn, N. Y.

a The President's Open Letter THE MACARONI JOURNAL 17

Jersey City. X. I. tending to husiness which is strictly Hoping th,at ~his ,im'itation and May 15. Il)lM. our own. precon\'ention pUblicity will Fellow Macaroni ~1 allllfactlircrs: NOlle uf us Cim progress much lastl'r upon you the importance of As it is physically illl)lOSsihlc (nr I11l' than the industr\' tTa\'cls forward, For tional Confercnce . and the to extend to you 41 Jlcrw nal ilwitatiull, the 25th lime w~ will lIIeet in com'en· shouldering your share of "';p

. I Erwin Joh~, Milwaukee Macaroni under the Special Convention Committee Milwaukee, Wis. ' H . Constant. Excelsior Mac. following To cooperate with the oflicc rs of the F. Becker, Pfaff'mann Egg Noodle Co.. Co" St. Boniface, Manitoba, National association in arousing inter. Cleveland, 0.' (Rep. Canadian MIn.) code. cst in and encouraging greater attcnd­ F. De Angelil. R. ' De Angells & Co.: A. J. Fischer,' pmabury ance to the Silver Jubilee Convention Philadelphi., Pa. MinneapoUI, Minn. (R.epreoen'linj of the Macaroni Industry in the Edge· Durum Millen) G. E, Del ROlli, G. D, Del Roui Co .• water Deach hotel, Chicago. June 19' ~o manufacture and distribute quality Providence, R. I. C. Surico, Clermont 21, President Henn' Mueller has seen Brooklyn, N. Y. (Representing dies constructed in a manner that fit to appoint a com~uitt'!e representinJ: F. S. Bonno, National Macaroni Co., aroni Machine Manufacturen) every section of the cOl'ntry and im­ Dallal, Texas. H. K. Becker, Pcten 1il •• ch,inl:ry sacrifices nothing for expediency, portant manufacturing di.'trict, as fol­ S. M. Ono, Oregon Macaroni Co,. Chicago, 111. (Reprcaenting lows: Portland. Ore. Machinery ManufacturcrI) To use on.IY materials of known quality R. J. McCarty, Birmingham Macaroni F. A. Ohiglione, A. F. Ghiglione & Co., Birmingham, Ala. Sons, Seattle, Wash. Think twice-SlInk once. that reqUire no apology for service. A. Alberto. U. S. Macaroni Co.• Los Angel(."I. Calif. To sell dies only with the idea that no , . A. S, Vagnino, American Beauty Mac· FAMOUS AUTHORITmS aroni Co., Denver. Col. --ON-- sale is complete unless the buyer is Frank Pepe, The F. Pepe Macaroni Food and Health Value of Macaroni Product. thereafter satisfied. Co., Waterbury, Conn. A. 1, Grall, I. J. Grass Noodle Co., .~ Chicago, iii. FINE FOR YOUNG AND OLD l'our Success I. Our Success C. B. Schmidt, Crelcent Mac. & Crack­ By Dr. Alb", Ha"iJ H.y ;n .. Eal;n& and Dr;nlUn&." er Co" Davenport, Ia. L. G. Tujague, Tujague Food Prod­ I'ure gluten in its different forms for food has not been made use of nor recch'ed the attention it deserves in this c.ountry. It~ use has Ucta, Inc., New Orleana. La. lIeen limited to that of an ingredient in soups, or else it is cooked with MARIO TANZI CO. M. J. Clemente, Cumberland Macaroni cheese ami tomatoes atld 1,1 1«.: 0 more as a relish than (or its nutritive Boston, Mas3. Mfg. Co., Cumberland, Md. \'alue. Gluten fo od is :t\'ailah;e ill 4 forms. macaroni, \'ermicelli, spaghetti G. La Marca, Prince Macaroni Mfg. and noodles, The mac.:t r ,'Iti and spaghetti J,astes are well adapted. Co., BOlton, Mall. comhined with tOlllatoe lO ill"j checse. (or bake dishes. These arc espe­ Vito Viviano. V. Viviano & Brol. Mac. cialh' good (or adults. whilt vermicell\ and noodles cooked plain and Mfg. Co., St. Louia, Mo. sen 'cd with creant arc admirable dishes (or children or for those having lc.~ehle digestion, an,l may \'cry wisely displace the morning dish of H. Mack. Natural Egg Noodle Co" cercals, being evcn easier of digestion and (ar more nourish:ng than Union City, N. J. an\' nf these. P. Patrone, Independent Mac. Co,. Inc .• . It must Ilc rcmelllhered that in gluten tb~re is practically no in· Mt. Vernon, N. Y. (Metropolitan tligcstible or waste malll'r, and the bulk eaten li ltould not be over onc thin.l the bulk tal,t:n of cereals. If there is one article of food that is Dist.) free from objectiolls it is gluten. It is to be re:ommended highly 015 A. Gioia, A. Oioia & Bro., Rochetter. a nonacid making. noufermenting food . . N •. Y. (N. Y. Up State) THE MACARONI JOURNAL 18 THE MACARONI JOURNAL rII!IfII_ 19 TENTATIVE PROGRAM National Macaroni Manufacturers Association Opening of Silver Jubilee Year EDGEWATER BEACH HOTEL, CHICAGO, JUNE 19-2.1, 192.8 All StlIi,ns will b, in Ih, Black Cal R,om on Cbic.&, Dayli&bl Savin& Tim" FIRST DAY-TUESDAY, JUNE ID Discussion. ~\ Addreu-"De\'d o pin){ thc Natural Ability of Your Salu­ 8:Jo a. m. Pruidcnt's Complimentary Sial:; Ureakfast in rn'"I" by Prof. O. J, McClure, founder of The McClure Ahrine Dining Room. Met lod of Salesmanship Eduulion. 9:JO :r. . m. RcgislratiQn of Members and GUrlis. Discussion. Openln, Ceremonies AnnouncementR. 12 :00 noon. Luncheon Reten. :r. . m. 10 :00 G~cctinK5-"Wh)' and What We Arc Here For," 1:30 p. m. Can to Order, Henr), Mueller, Pruidcnl. Reports of Committetl. \Vcl(()IIl~Loui 5 A. Howman. Vice I'ruidcnl of Amerinn T ruu and Safe Ilcpol it Co., reprcsenting the Chicago Addrus-").bnro ni in the Amerinn llrnu," by Prudence Association of COmml:fcc. Penny (loin, l rona A. Malek), W omen's hse Editor 01 Chicago Herald-Examiner. StC\'C Matalonc. President of Chical;u Macaroni Com­ pan)" repretenli"" the Illinuis ),hcaroni Manufac­ Discuuion, turers. Addrus-"),hcaroni in Domestic and Forei!;n Commerce," H. K. Uecker, President of Peler!! Machinery Co., rcp­ by Frank ).I, Surface, Auiltant Director of U. S, De­ resent:ng the Macaroni Allied Tradu. parlment of Commerce. Rt'fi IlOnSu-lmIJroI1111IU (as callt'd upon by Pruidcnl). Discussion. SOIlIl-The: National Anthem. Annoutlcements. Adj ournment.

Optnln, of RCluhir SUlion ANNUAL bANQUET AND BNTERTAINMENT 7:00 P. M. In Black Cat Room 1 ( :00 01 . 111. Ca ll to Order-President Helll'Y Muellu. Pruident'5 An nual Addrus. Henry Mudler. (In,.,rmal Receptiun, Dinner, Entertainmenl and Dance T,usurer's Report, L E. Cu neo. Members, Guests and Their Ladiu) Secrctary's Report, M. J. Donna. Toastmuter-Henry Mueller, l)re~ident, N, M , 11. A. Wa ! hin ~IOn Rep. Itelwrl, II. R. Jacobi. Di nner Addren -"The PsyeholoKY of Lauijhter," by Hellorls of Stamlin.: Cmnmith'C:S, 19.17-19.:8. Charlu Milt on Newman. Appointment of (on\'en t;oll COllllllille(l. Enltrtainment and DancinK-GuClu of Macaro ni Ma­ Annnunrelllents. chinery Manufacturer". 1:1 :00 nooll Luncheun RCCC ~5. THIRD DAY-THURSDAY, JUNE :III t :Jo II. III. Call to Order. I):JO a. m. Call 10 O rder-President Hen ry Mueller, HejlorU of (01llIllillee5. Rellorts of Committees. Gcnual TOllic -"Sd lin ~ tlur illtlustry to oursd\'ts and our­ seh'cs to our indu!tr),." Announct'lIIcnts. (l'rtSe ntation IIf foll owin" papcf!l allli addruscs ) Addrus-"More Macaroni," b)' Donald N. W. Ayet & Son. I-"The l\dnl1ta~C5 and Di sadnutaj.:t'S of Trade Dis- Discunion. . CUIIIIU," b)' Frank A. Tharinger uf Thari ns:e r Maca­ runi Co., Milwaukee. Addren - " lI usintu Financc in MerKer Trend," by ~ Ir . 2- " Fairer Freh:hl Clauificatinn lin ~ I acarun i, " by L. Decker of S. W. Strau~ & Co. M. Skinner ul Skinner ~lfg . Co., O maha. Di s cu ~~ i on. J-"C05t of ~hnllia etu r e anti Sale 01 Manruni," by G. RellO t! of Macaroni Publicit y Committee by C. S. Foulds. G. Huski ns 01 Fuuhll Millin!; Cu., liberl)'\·i!le. Chairman. ",_"Coopcrativl' 1111 ),;11': and Sellin.:," b)' G. Gueri ui 01 Rt llOrl uf EdUUlirmal lIurnu by Dr. II. R. Jacobs and ~" :' .Ho ne ~bn r oni "lfjo:'. Co., Lebanon. M. J. Donna, 5- "\'01lue of RtScarch a nd Statisti C! 10 Our Indus lr),," b)' Dr. U. R. Jacobs, \Vashinijl OIl Re(lrclC llt ali\·c. THE 1 HOUR 6-"l'la~' in Your Own lIack Yard," b)' hank S. llonno of National Ma caroni Co., Dallu. Educational Inform.tin IntertStlng Discussio n .o f tach subject follow in" IlrelC nt ation. QUCltions and An swers by experienced manufacturers Announcement s. .... Announce lllent,. Adjourllment. 1:1 :00 noon Luncheo n Reeus. SECOND DAY-WEDNESDAY, JUNE 20 l :jO p. m. Closed Sellion. Unfi nished Association Ilu , in tl~. I):JO ;1. 111 . 17", 11 to O rd er-jruidenl Henry Mudler, New Allociation BUline ... ltt'llu rl S of Committees. ', . Election of 1928- 1029 Officers. t\ nn l) lII leCl1lc nt ~ . Address-"The Trade Preu - An hnl)Or lant link in Maca­ 1929 Con\'enlion Date and Place. ro ni Dis tribution," by J. W. Lowrir, editor of The Miscellaneous Matten, " \\fh u l e~a l e Grocer, Final Adjournment, ~lay IS, 1928 THE MACARONI JOURNAL 21 , What Can the Wholesaler ,I Do to Survive? Speaking to zoo or l110rc of the out· dHciently conducted, if it performs its ties and hi s sincere stri\'ing Macaroni Manufacturers! standinJ,: hU !'i ncss men in the whole­ functions conscientiously, carefully efficiency, he can perform the sale licit' galhcrctllast month in Wash­ controls costs and giyes a reasonable saling functions at a lower cost. inl:"lon. D. c., llt the indtltion of thc ser\'ice (or a reasonable return. group buycrs will realize that Chamher Ilf CUl1nllCrCC of the United \Vhat is a wholesaler? To whom is profits do not always come true, the wholesaler's first , duty? Is a manufacturers arc learnine that TELL IT TO THE CLOCK States. O. II. Cheney, vicc president of the American Esdl:lngc In'ing wholesaler the sales agent of the man­ their sorrow-more anti more Trust w mpany, :\cw Yurk, told of the ufacturer or is he the purchasing agent learn that lesson and give up neell oi till' wholesaler's sen ice and of the retailer? Or is he a nlerchant. pensh'e sales forccs, Many how it Illust he adapted to changirig . buying and selling for his own profit? lurers arc learning that they A Man May Forget-A Clock Never Does. (imes alltl ,:untlitioll s. The .wholesaler used to lIe all of become national tlistributers too The )Jurposc of the ,conference was thcse and in s'J me lines, such as but­ -that they matle the wholcsalers tu permit an exchange tiC (aclS ' a~ld ~ o ter and eggs. the whole 5a le ~ a.dd!' a !::! n 'et.! them faithfull y the \'ictims coll!"idcT the upportunities 3tH! needs fourth economic (unctioll-that (If mania (or nation widc business If you tell it to the clock of our patented time of the imlllcdiate (uture in tt,e whole­ big splashes of nationnl "1m"",,,.. These economic lessons reversing apparatus it will De done on the second. sale licit! . :\mong the 'S ubjects dis', JUNK PROFITS ',' (' ussctl WCTe the I'.cscnt status of (or all and man)' arc slow The manufacturer and the rcltnil" •• \\'hf)lc s alin~. SCT \·ic l'S perfunncd in diC· There never was a pn)(luct nmdt', ierent IT:"!C!;, the placc I) £ wh o l csa lin~ and ' the public-must be This truth you must wnftss j the economics o f wholesaling-if And Another Thing! iu di strihulion 'l.I ld its rdation to in­ nut what some bird can makt 'it worse Illlstry it :- ;\ whule. Mr. Chency, in wholesaler is really economical. And sell his junk for less. the etlucation must IJe more than I':l.rt. sait!: -Conlribu!rd, wortls-otherwist the wholesnler Our apparatus guards expensive equipment Thc qllcstiun is Ilot . whether the (Note-The "Poets of the Industry" wholesaler adds to the cost of distribu­ simply buill': ng hit:'lself a pavcment arc invited to criticize or commcnt good intentions-aud you know against damage through broken belts. ti r'l\-" £ course he docs-because dis­ on this thought ill verse for publica­ trillution must cost sO l1l ething. The where that Icads. tion. Ed.) rcal (llIcsti un is: Docs the wholesaler Let me summarize my \'iews: adt! too lIIuch to the cost of distribu­ First : No method of di',, lrib"" i BECAUSE wholesaling for instance. is tion? spcculator. Many wholcsalers ;Ire Till' rcal problem is not whether the still trying to be all o ( these hut some. long as it pcrforms its whnlc!'>a lcr is IIcccssan' IIr unnecessary hy pressure of 'c!rcumstance. arc' tcnd­ ecnnomicalh'. ' The instant a belt breaks or leaves pulley the hilt what fmll'lions in' distribution arc ing or heing forced to lilUi t , ~hcir Second : • Tt is possible (or power in that room is shut off and a bell nete!'>s ary. Whcn that is decided we status. ~ot that the), arc 'necessarily salers to perform essential and ca ll Ill'gin tn Ileterll1il1c who is to per­ limiting their sen'ices tu all parties economically. indicator tell you which room is affected. furlll thosc functions-and IUlw. concerned, ' Some wholesalers arc be­ Thirtl : These functions canllnl eliminated entirely under any of \\'he ll the fa ctor), ha!. finished its coming mo re like agents, lIl ~nuract ur ­ new and highly ad\'ertiscd sys t ~ 1 jnh thcrc is a quantity of gC '9ds at :1 crs' rCilresent:tti\'cs or brokers. Othe~s distribution anti therefore certain place, BC£ore theSe goods can by means of special plans from · co· IMPORTANT tems, if they arc really he IIi an\" usc they IlllIst he in' the operali,'c buying to Il:Irt uwners l~ip ' Of will not provc to be better than a " h:lluls o j ~onsurnc r s ill small quanti tiel> stock ,Ire defmitely becoming retailers' tcm including the wholes:tler. alltl in thuusands or hundreds of thou­ buying "departments. Many whole­ Our system protects your motors from overload Fourth : f\n efficient !'>a llll !'> of places, TI.lat is the fund:t­ salcrs will filld that the answcr tn their using sound mcthods and nll'lIlal fact of di stributioll . riddle o( existcnce lI1ust he in their or undervoltage, which oftentimes cause fire and mate se r\'ice, has a surer place 1 I ~ tlicicllt 011111 economical distribution answer to the question as ttl whom economic system, than any , great damage to your dry rooms. refj uirc!1o til;11 thc logica l succession of they arc going 10 serve, Whatever the answer, thcy will can­ distributer o( another kind, no stei'!'> he l o~ica lly taken. whal short cut system he may USt', In ,\i !'> trihution thc gnotls must he (inuc to perform the essential (unctions sortl : the\' l11ust he split up into IImn­ of wholesalers-buying. w",rchousing. Don't You Want to Know About this Wonderful Convenience :l~cablc ;juantitic!'t for each territory;, fin ancing and selling, Whate\'er their particular plnn for kecpi. lin ma), Bs.orblt&Dt the\' lIlu st he (If the riJ:ht tYJle to ftII and Safeguard? be they will succeed ollly in:. .:1f as A noted manula~turer of the- prcvailing dcmnnd: they must he Ilerfnrm thcse functiuns efficient- took out- several live prospects stored until the\' arc bought and re­ the~' Iy. And in e\'ery one of these .. fun c- ot the exclUJive botels tor an TllO\'cd j they 1II~ !'t t ue financed, The Write Now To tions imllf(J\'el11ent is generally possi- ahow luncheon. He lIent. hill bill question is: Who shall perform these ble hecause sn many wholesalers h:w e firm with the following note : fUII ~ ti n ll s? \VIIO can Ilerform them not adalltetl themseh'cs to thc IIDear Di1I-J am inclosing Illost economically? The answer is ~' et WORCESTER BROKEN BELT DETECTOR COMPANY multiplicity uf trcnds in the new CO I11- Blank's bill for an alter that these {unctions will be Jlerformed 53-55 NORFOLK STREET WORCESTER, MASS. 11\' whatever agency or agencies can petition. party." , The cost of wholesaling cannot be "Dear John." replied the finn, p~r(orm them most economically, climinated-but is up to the whole- . closed find check, but plelUle 11 means that a concern can perform it saler to pro\'e deeds that. because the firm the next- time before you thesc functions most economically re­ by of e:tperiences and his existing laeili-, lDy hotel. They cheated you," gardless of what it calls itself-if it is

, -o{," • 22 THE MACARONI JOURNAL May 15, 19Z.~ I:>, 1928 THE MACARONI JOUR1"AL 2.1 ConsoHdated Macaroni Machine Corporation Consolidated Macaroni Machine Corporation FORMERLY FORMERLY Cevasco, Cavagnaro & Ambrette, Inc. Cevasco, Cavagnaro & Ambrette, Inc. I. DeFrancisci & Son I. DeFrancisci & Son Designers and Builders of High Grade Macaroni Machinery Designers and Builders of High Grade Macaroni Machinery

AT LAST I The Prell Without. Fult. ------~Dr------

Simp!" ar.d :::.nomital in operation; compact and TYPe! K-G. durable ill consuuclion. No unnecenary pari I, but c\'uything absolutely enential lor the construction of a first class machine. Only Iwo controls on entire machine. One valve controls main plunger and taisu cyllnden 10 allow Jwinginj: Another nlve tOlllrols the packer. No mcch~nlc'allllovcmentl, all parts operated hydraulically.

Guarantt'cd production in exCelS of 25 barrels per day. Reduces WUlt to one-third the ulual quantity. This preIS has many important futurn, a few of which we enumerate herewith.

LINING. Bolh the main cylinder and ~h.e packer cylinder are lined wilh a bran sleeve. Dy hnlp, .Ihue cylinders Ihe friction is reduced and the POSSIbIlity of any Ion 'of pressure through defect. In the steel cut­ in!;, is absolutely eliminated. It Is rnctlcally Impos­ sible 10 obtain ab~('\lulely perfeci slee cylinder •. Olher manufacturers ehher hammer down thue de':ct.s or till them with solder. Either of thue method~ IS at best a make· shih and will not lut for any leng t ~ of time. PACKING. New system of packing. which ab.o­ lutely prevents lukage. RETAINING DISK. The retaining dilk at the bot­ tom of Ihe idle cylinder is rai,ed and lowered by mtans of a Imal1 lever, which movtl through an arc of lell th2n 45 degrees. PUMP. The pump is our Improvcd four (4) pilton type. Kneader with Guard for Cone, Apron for Pan and Scraping Attachment DIE PLATEN. The dic plalcn or .upport I. diridcd to Prevent Douah adherlna to Conca. The main driving .hsit, which inlo threc (3) lectlon~ for the 13~ Inch .n.d two (:II) carrica the pinion driving the large internal gear, i. fitted with a roller scnions for the 12~ Inch pre... (Wc orl,lnated Ihl. beadnr. addln8' rreatly to the life of the machine. ')llenl of sub·divislon of platen, .ince copied )oy com­ peliton.) PLATES. There are plattl on front and rear of pr~u to prevent dough blllni ·.~· hen cyllnden ar: Specialists in everything pertaining to the Macaroni Industry. being .wung. JACKS--SPRINGS. No jack. or .prinl' ate uled to prevent Icahge of dough between cylinder and die. Our .pcdal .ystcm of contact prnentl thlL Sprin,. will lose their resilicncy from contlnucd u.e and Will Complete Plants Installed. Let us Show You how to put your Plant on a Paying Basis. not function propctly. CONTROL VALVE. Doth the main plunler and the packcr plunger arc controUcd by our Improyed valve The movable part of this valve rotatn aplntt We do not Build all the Macaroni Machinery, but we build the Best. Vertical Hydraulic Pre.. with Stationary Die a flat lurfacc. As thcre is alway. a thin film of oil

bctwcen the two faCts, thcre can be practically no wur on thl. part. Vcry little pOWCT required to scI same aI the mt"vement is concentric. MATERIAL. All cylintlers are of sletl, anti havc a vcry hlBh lafety factor. HYDRAULIC PRESSES:--Vertical and Horizontal. tica~~~~~li~:T~~~;tI\1~rngm~,~~5b~:k a~r~~~~rr~~etteb~~~S~r ';1 ~~'i:re '~~~~n~e~:i~: ~;a~tf~:s~~i~t °i~ tl~:s ~~,tl~~n ol~~o~le) t~i.~~~!: PACKER. While the Il),draulic pachr has independent conlrol, it return. automatically when Ihe mam control valve I, .et Kneaders. Mixers. Dough Brakes. Die Cleaners. to the return posilion. . . CONSTRUCTION This prcss is solidly anti htavily constructed throughout. All matenal I' Iii; ~ClI obtainable. The & Noodle Cutters. Bologna Fancy Paste Machines. base is \'ery ri~:itl and 'the uprighlS extend to the die platen sup~.Irt, thereby preventing any vibration 0 t Ie press.

156-166 Sixth St. BROOKLYN, N. Y., U.S.A. 159-171 Seventh St. 1.I IOb-lti6 Sixth St. BROOKLYN, N. Y., U.S.A. Addro.. al/ communicalionl 10 156 5izlh 51"01. 159-171 Seventh St. ·...,

~ I ay IS, 1928 25 24 THE MACARONI JOURNAL TH[; M.\CARONI JOlJRNAL t10ur semolinas or middlings, or 'dc.; doing awa)' wit)1 confusing or A Miller's Semolina Definition ingles, terms. By D. U'. D"d,ick, III ;ll11ai(tJII Mill.., It seems as if the term could well be established as iO to 72 grits gaUl"" "1)unsl," lor dust Ih.fcrring tu the prupos.11 oi the 1;0\· tern} relating to the coarser .",dc"r.rrn We can safely say that the largest percentage middlings as tlu;se endo5perm particles crnn1l'lIt to dclinc "Farina," "Semolina," s.w throug:h No, 18 mesh and that will dress throuJ.:h 70 to mesh per allil " l'uriC. t ll ~1idtllillgs" :15 reel'ntly an- 72 70 mesh, instead of middlings, inch and over !'tJu, 10XX si lk, . of packaged macaroni products are automatically 1I 0UIICl" \ ill the press oi the grain ami we use the term middlings (origin31 (0011 tratlc. I WOliltl olTer the follow­ It wouh! he I", ss confusing if the \~ord descriptive of the beller offal in the "farina" wcre dropped altogether or inl-: SUI;Cl.'SliulIs: milling method with mill stones) in packaged by First- Farina. fA line (l ollr or lIlea!), merely restricted to describing the nection with the offals or tailings 10 ( I ) A line fl our or l11eal . made from coarscr purified middlings o f any wheat, The different grades as C03rse, ~r:l i ll s . nuts, tulM.'rs, or other starchy ma­ used as hreakfast foods and for pudding um, fmc , semolina, etc" would be terial used in cookery; (2) starch. and soups, The tenn was used many naled as now with the usc .:'1f y"'i1rs a/.:o in connection with the coarser "middlings." and p..uticular Peters Package Machinery smfchy. .s Farinacl'uus- ll) CUllsi still1:: of or middlings. or se molinas (note we usc the du rum "d" semolin:l. hlTd or "ha" lII:ull' of nwal Uf 1I 0ur, as farinaceous term as custumarily interchangeable) Iinas and soft or "5 semolinas, as seeds , l2)- Likc IlIcal; mealy ; llf! rtain­ I'ruduced in high grinding with mill­ from du rum, hard or soft wheats, illl; 10 meal as fnrinaceow. inslc, smcll or stones for the I)urpose only of making marketed commercially, "farina." Thus the tenn was estab­ appearance. lroo Sccnnd - Scl1lolill Ol , T here Me 2 or 3 lished to designate a certain wheat l - Overproduction Causes - I clcfmitions I'f illlcrprclalions of this word uct used for puddings and soups, over Price Wars which is takcn as you 110 doubt know half a century ago, from- simila ( L.,till) mea ning. the fmest 11 is doubtful whether semolina or Price wars amollJ: rr .. lcaroni turers are not unknowil nor arc wlll'at Iluur i (2) coarsely ground and llIiddlin~ 'i retained on No. lOXX silk dis.,stious as those experienced by carefully purirled lIliddling!> products of bulting clotf, would he practically free competitive lines. For instance the whcat. partil'ularly of hanl wheat. used or flour in IIrl'sent t!ay milliu!; methods. ,am! vinegar interests in Wille ' fur Ill"'l'aroni anti cookery. hut would be more so if !'tJo. 7X.X or the cnuntry have heen lacinl: ruin The aho\'c definition (2) is ahhut cor­ 8XX were used. 01 /.:cneral overproduction, serious rcct inso far ;IS it has bel'li used hy Dunst or dust middings origi nally petition and price cutting. a contlition lIIi1ll'rs. Hut millcrs in this country ha\'l' dressed through iO grits gauze ami O\'er co\'ered by the research used thc wonl "!'elllolina" interchangc­ No. lOXX silk and when tires!'l'd more dc,,,r",,,,.' the New Engl:lnd Council, from abl\' with "middlings" ( from any wheat) precisely than usui'l will if dusted 011 No, mation ohtained by the domcstic pa;tides uf endosperm coarser than flour, IlXX silk sift through 3 to 5% flour, mCfce division of Unitcd States or such as wi ll tail o\'cr say No.8 silk \\' hil e evell well dustcd cflarse mids or or iO grits J;a u 7.c and are t()(J rlllc to semulinas will havc .05 10 .07% fl our re­ ment of Commerce, In the maeilroni manufacturing puri fy by air current. coverahle from dust collector of purirler, try also practically all these same Xow these purifiell semolinas when and with the fmer grades. ,10 to .1 5%. of business disrul.lion are found. I;roullil alltl boiled producl' the rlllcst. Slime of this is l1 0ur made hy attrition. IIroductior; during unseasonable that is, the best anti purest wheat flour, The writer is p:ulicularly interested THE least expensive cartons of the " Peters St)'le . of the year anti a desire on the anti we speak of p..,tcllt fl our in this re­ II(,ausl' h,,· has l'fUllOse ,1 a millers' dic­ manufacturers to keep e\'cn cnc",m,,' are used with our package machinery - the sJlct:1. Now as 1 ha\'e always understood tiunary and gloss., ry, SO llie uf which has intensh'e s.,Jes efforts not only in it, st:lllniina ilour is the product of the !teen publi shcd a year or two agn. He least number of hand operators are necessary­ regular territories hut in sections gTU Ul ul :11111 IKIited pure Of purifiell sem­ would lila.' to sec the usc uf milling terms they hardly hope til establi sh :I hence the most economical package. Its protec­ olina, 1101 necessarily this llwduct of p., rticularly relating to milling pruducts nent amlet, The hanl t!urutu wheats. but gcncrally ;11: ­ such as l'stahlishinl: cl ermi te /.:ratll's of tive features are recognized everywhere. cro3ched upon soon 1""" ,1". ~'t: IIIL' d as that irom durum wheat, am! tory drive and the result is a i Illore granular thl,1) thuse nuun frum SLAM COMPETITOR AND market with an unhealthful loss Our engineering staff are at your disposal. Our su fil'r wheats. profits. Allulher tlefinition oi se molina is /.:I\'en HURT YOURSELF catalogue is yours for the asking. In the caSt: of the cider ant! In' I\IIIOS in " Flour Manufacture," a5 powers producers mallY haw becn tilc largest granular endosperm released By Manh K. drh'en out of husiness and !I\' thc hreak roll s ami dressing through COMPETITION today is 1I0t he­ only through consolidations and to 40 1111'sh pe r inch, and "mitltliings" tween 2 men offering lhe same com­ 18 In certain sections of the country as thc mcdium of granular p:lrticles of modity. The real competition is to selling efforts arc lIlust intensive elltlnspl'rm tlressing thr o u~h 40 to 84 see which form of expenditure w,iII get the consumer's dollar. The man a macaroni manufacturing mesh per inch, and "dull st" as the fmcst . found it necessary to lust: in,di"id,,,li who is aggressively offering your kind PETERS MACHINERY COMPANY endosperm p.uticles released by ~ran\llar in mergers or III abandon entirely thc brenk rolls dressing through 84 to of a product is helping establish the field hecaust: of a", early failure to flour numbers. The nl)() \'c accords with idea on which your consumption de­ 4700 Raven.wood Avenue ognize tltat the basic principle of our idea of the divisio.\ o f the sepa rates, pends. ness is to manufacture well and exccpt that we believe. "semolina" When you attack him or tear duwn CHICAGO, ILLINOIS profitably, should be used inste~,d of "middlings" his business, you are hurting the for all grades above those that will not standing of your line. Safety first-see----- and be seen, dress or sift through a No.7 or 8 silk or , • 26 THE MACARONI JOURNAL !lfay 15, J928 THE MACARONI JOURNAL 27 ROYill Scarlet, R. C. Williams &: Co., New York Private Brands Most Plentiful Highland, D. E. Drooks 8: Co., Newburgh Red Swan, Hilton, Gibson &: Miller, New- The question "how many private questionnaire and that the jobbers, burgh A Strong Dependable Durum Semolina for brands of macaroni amI noodles arc chain stores, grocers atliances and Snow BaU, G. E. Howard tJ. Co., Newbur~h sold in America?" is orten asked hut others are not included. Otngo, The Oneonta Gro. Co., Olun lack of information :l1ld data prevents Private Brand Owner City Reynolds, W. T, Reynolds &: Co., Inc., Rey- !\1a~aroni Manufacturers who Realize that Qual­ Wanl, Wtldman, Ward & Co., Albany nolds making ;III intelligent reply. Every Reliance, W •.T. Reynolds &: Co., Inc., Re­ day new pri\'.,tc Lrallds nrc heard uf, Snow llab)" Grosberg Gro. Co., Amster- Ity IS the Surest and Most Permanent Foundation dam liance some promotell hy wholesale grocers, Jam.Do)', Jalllnon noyce Co., Binghamton Vderan, Brewster, Gordon &: Co., Rochtl­ on which to Build a Bigger and Better Business others by chain stores, jobbers and Delicious, McTi!;he Gro. Co., Binghamton I" grocers 111ianccs. New &: True, Newell &: Truudell Co., Ding- W. T. F., Jonathan Le,·j Co., Inc., Schenec­ tady The American Grocery Specialty hamton Su nb um, Austin, Nichols 8: Co., Urooklyn o &: S, Oentley, Settle &: Co., Inc., Syracuse Manufacturers OIssocialion has been 3t· \Vag, \Vag Foods, Inc., Syracuse Use \Va rdor, Iled:er-Prentiu, Duffalo tempting to compile the names anll Grangers, Granger & Co., Buffalo owners of pri\'atc brant!s of macaroni Red Turkey, J. n. Maltby, Inc., Corning and a partial sun'cy of the state of Dlue Ribbon, F. H. Cobb Co., Cortland Attend the Convention New York shows how numerous these Lidco. Johll Liddle Co., Inc., Glens Falls Conventions are lifeless, depressing arc. Everwdl, E"nell &: Treadwell Co., Kings- events or they are forces for increasing Ion business, for developing good will and \Vc give herewith the tlrivate brands Dush, Jarob Zolln Co., Little Falh used only hy the wholesale grocers of Triumph. Ja.mu nutler. Long Island City cooperation and for inspiring confit!ence, New York as discovered in the sun'cy NO rlh Grove, New York Gro. Co., Malone depending entirely on the class of men referred to. Krasdale, A. Kralne. New York who make up the organization, If they Premier. Francil H. Leggett, New York That the list is not complete is arc chiefly indifferent, sdfish persons who Delford. Middendorf &: Rohri, New York are always content to "let George do it," judged from the fact that many of the While Rose, Seeman nros., New York wholesalers have failed to answer the Sunglow, Sunglow Sills, New York they may as well disband and quietly wait for the undertaker but if they num­ ber among them a good proportion of The Song the Freight Train Sings active, progressive mell, who are willing to make temporary sacrifices for the Q S By LEO A. nORAH good of the organization .md the trnde in general in order that they may e"'entual­ u E HERE is music in the clacking of my wheds upon the rails--­ Iy ~nefit from the changed conditions, T It's the rhythmic song of industry that never, never fails; the convention should prove a clearing A From Atlantic to Po1cific, from the Gulf to Arctic snow, house for sound, helpful ideas and infor­ R Where the restless rails arc leading to Iht.' skyline still ((>ceding, mation and the renewing of confidence L It is beating out its cadence as I take my pack and go. and enthusiasm. V The man who I;OCS to a convention Sand and gra\'d from the ocean, tous of Ofe from mountain mines, with the thought of absorbing a lot of I I Furniture, pianos, cotton, and logs 01 giant pines, infonnation and ideas from someone dse Wheat and II'JUr, bricks and mortar, shoes and dOlhin(!-all I bring; without bringing anything to exchange T C On 111\' Ilat l'a rs piles of lum~r to build homes in goodly numbtr for it, is likely to find that the other fel­ \vhil; my clacking wheels keep rolling, and the rails beneath tlu~m ring. low has similar plans and both leave Y E 1 huhl furs (rum 'lui the frulen Norlh and rugs from Eastern lands, empty handed after having waste.d both And the coal In drive the mighty ships that ply to forei1.rn strands; time and money. There arc a great When the motors 0 11 the highways II.15S me, slyl)' Jloking fun, many problems that come up during the I can chuckle al the swallkers, (or I carry in my tankers year, some of which the manufacturer J\11 th l! .:asulhll· 011\11 uil that make Iheir Sllecding engines rull. is able to solve, and some of which de­ mand concerted study and action. The My refrigerator cars are filled with fruits of every clime, problems he has solved he should be The North. or South, or I!:.'lst, or West may know no famine time; lIre pared to report on, and he should at I hold iarllling tools, machim:ry, utensils of the trades, least he able to I\sk intelligent questions Tractors. automobiles. c:attle-gear of ~ace, and l.'UIIS of bailie­ about the others. I am carrying a city ;15 I thunder on the grade!!. The Inan who wanls something for Erlll't~· cars I lea\'c 011 sidings to be. laden with the spoil nothing is pretty certain to be disappoint­ O f the "ern' ficlfls and orchards that reward the fanner's toil j ed even at a convention and will usually Halting son'\I:times, ne\'er 'Iuitting, I kccp following the track, wind up by getting "nothing for somc­ Linkin.: all the land tugether, sconting distance, scorning weather, thing,". but the man who has something There I. No Substitute For Durum Semolina Whcre I gil I sl'atler Jlleul), and I carry plenty lI

. ~ r -'.

• May IS, 1928 28 THE MACARONI JOURNAL THE MACARONI JOURNAL 29 tivity of the ductless glands has some· What Is Your Labor Turnover? thing to do with it. Painstaking inquiry confinned the gen­ By E. W. McCullough, Manager De­ to 50')' th olt this condition does not apply eral hypothesis that a bmchymorpholog­ partment of Manufacture, Chamber to all indu slrial cities, for we have data ical characteristic is found in the ability from to rise to great heights of joy or sink to • of Commerce, U. S. A. one which indicates all annual labor ('quail)' great depths of despair, Also, Both at hOllie and abroad competition tUnlo\'er rate of hetween 30% aud 40% that a diolichomorph is not nccessarily increases. The American manufacturer [or 1927. . more nr less intelligent than il. hrachy­ is facing a lUust impo rtant task if he Industry as a whole has been ve(\' wishes to compete 5u!;ccsslully. Jame in not sooner studying this impo;­ morpho And that, along with the solution at' New conditiuns demand that the man· tant suhject, for wc arc convinced thnt the grea t Ilic mystery, is thaI. ufacturer exercise his ingenuity to the the cost o( lahOf tUrnO\'Cf, some of which can !Jc dirnin:atcd, i<; enonnous. Stud" Insuperable utmost ill more ways than one. The S Selling Hints t:lllliinual study and improvement of his of this prohlem is of trememlous \' alu~ hut labor tUnlo\'c r has been wi lh us !to How milch it would help if sales mel I husillcss is a challenge which he C3111101 remembered that the people they cn­ afford to neglect. long that n!:lll)' employers ha\'e acceptl'tl it as a ncccssary evil, OIn d not having counter nn' doing their le\'cl hest to he Q ne of his oUlslamJiu/: ami \·italllfob­ the kind of folks that they want us til lem s is the reducing of the costs of pro­ statistics on the subject ha\'c never known ils extent nor its expense. thfnk they arc. duction. There arc many avenues of at­ Don't let the earl y darkness of shorl MACARONI DIES CAN LABOR TURNOVER liE RE· FOR tack, SOllie of which h:l\'c 1101 received winter days scare you out. l1's a pour the attention they deserve. Employer­ DUCED? The best answe r comes from typical cxpcrienct"s which show definite sa le that ca n't be made after dark employe relations, with reicn:ncc t ( , the The oran who bccomes di scouraged increasing need of the greater illklli­ and consistent reduction. \Vith few exceptions firms that have been ku ping h)' failurc s ca nnot succ.eed any more BETTER MACARONI-INCREAsED sALES gence and training of the workers is out­ adrqrHJ t" r(Cords ·o! tllrir 'labor Itiobili'" than ;1 child can learn to walk without standing, falling. A great deal has heell accomplished in for the study and analysis of the cause's have made the greatest progress in its A pessimistic salesman is a man wh .. simplification and standardization, in in­ thinks the world's against him-and MORE AN;RoFIT cn:asinl; the output per man through im­ reduction. Do you know how well you arc suc­ he's probably right. proved machincry and l)rocesses, in tmin- . A horseshoe may bring good luck ing for more dfccth'c supervision, in ceeding hl k~e ping y~ ur workers? TIlt Ja bor turnover would be greatly reducefl hut hard work makes good luck. F. MALDARI & BROS., Inc. developing more highly trained opcm­ Hoping for a better day tomorrow is i£ all manufacturers )\'ould keep ~ cor­ 178·180 Gnmd Street lors, in creating better employer-cm­ no way of bettering today, It's what rect record, principally of a unilonn na­ NEW YORK C ITY ployc relations for teamwork, in stopping j is done today that makes tomorrow ture for comparable purPoses and com­ It:aks here and rtlluciug wastes there­ belter. AMERICA'S LEADING MACARONI DIE MAKERS FOR OVER TWENTY.FIVE YEARS or all of which we may be justly proud. plete data covering a period of yurs. Difficulties should be !aepping stones. Send lor our However, many leaks and wastes yet Don-'t let them become stumbling iIIullrated exist which to a large degree are either blocks. catalogue preventable or reducible. An important Pie and Fat Men Mind your own business and in time one of th1!se is the Ilroblem which has Sci.:nce moves forward apace, you'll ha\'e a uusiness of your own to ever been with us to a greater or lesser Just the other day an investigator in­ mind. degree-that of the unnecessary part of formed a waiting world that after A MAN'S lOB the drifting of workers, sometimes re­ months of laborious research he had A man's job is his best friend. 1t ferred to as LAUOH. T{jRNOVER, found pie to be a food , clothes and feeds his wife and children, Is LAUOR TURNOVER an impor­ Now 2 other scicntists astonish us pays the rent and supplies them wjth tant clement of industrial waste at the with the statement that fat men arc, the wherewithal to develop and be­ generally sptaking, more emotional than present, compared with times in the past? come cultivated. The least a man C:ln With limited data or facts some are in­ lean men and that neither fatness nor do in return is to love his job. ,\ clined to believe that it has been reduced leanness is an indication o( intelligence man's job is grateful. 1t is like a lit· to a practical minimum, and lhis is prob­ or its lack, Of course, the results of the investi­ tle garden that thrives on love. 1t will ably true in certain individual plants, one day flower into fruit worth while, but ",hilt about olhers ? gation were couched in no such simple language as this. Both scientists were for him and his to enjoy. ]( you ask In one city 58 plants wilh an average any success£ul man the reason ror his combined payroll of 33,700 had 36,700 working with what they .tenned "the morphologic index." Th'is is derived by making good, he will tell you it is be· employc scp,1Tatiolis during 1927-Qr at cause he likes his work: indeed, he the average annual labor lumover rate of dividing the length of one arm plus the length o( one leg by the volume of the loves it. His whole heart and soul are 109%. This is not characteristic of one wrapped up in it. His whole physical industrial city or area but similar condi­ body trunk. H the ratio is high it muns that the subject is a tall, slender person and mental energies are focused on it. tions hold truc in others \\'hen~ ligures He walks his work: he talks his work ; are available, In another ci ty 25 shops known to anthropologists as a "dolicho­ morph." If the rntio is low, the subject he is entirely inseparable . from hh showing combined payroll of about 18,· w'ork,' and that is the way every man (XX) had an annual labor tu rno\'er mte oi is Ih~rt and fat and known as a "bmchy ~ morph." worth his salt ought to be if he wants 109% [or 1925 and 102% [or 1926. It to make or his work what it should is interesting and enlightening to note No one knows precisely what makes one man (at rand another lend toward be, and make or himself what he wants that lily·offs Illaycd no important part in to be.-Senator Arthur Capper, the sepamtions indicated, It is but fair leanness, but it is supposed that the ac· ' -' .

• Price Cutting Means Quality THE MACARONI JOURNAL 31 By FRANK S. BONNO, Nal;OtfaJ Maca'OII; Co., Dallas, T,xas. Our New···

Where is the macaroni industry head­ trade demands cheap macMoni. This;' to increase its consumption? I know Top or Bottom Carton Sealer, ed for? Is there any basis for Ihe ca· all bunk. Cheap macaroni is offered some who refuse to subscribe a dime OFFERED ON A 10 DAY FREE TRIAL INSTALLATION lamity howl that comes from macaroni un1y wilh one purpose in mind; to get this purpose yet waste dollaTII-·m" manufacturers from all points of Ihe business to keep up volume (the bugaboo many dollars, trying to put the other country? Is it trut' that business is gen­ of business) to keep the plant going at low out of business by price cutting Portable t'rally bad? (ull tilt. (IUality sacrificing, Does this plan get a manufacturer Whu is howling loudest about Lowering of Quality I business? It is the price cutter, tht' This machine with he 2.id of In answer to the ahove questions anywhere? No, because his (ompt.itor low who can never sec any good in will say that from my limit cd expcrit'nce must follow closely his prieu to hold one operator will seai and dry action 0'( others and never cooperatl'l ' conditions ha\'e ne,'cr been worse. Price his customers in his own territory. cartons perfectly at a tremen­ stimulating interest in our business. CUlling is almost ullivt'rsal with firms Think of macaroni products being ~r Is it not time that we :\tand steady' dous saving over hand work. trying 10 outdo one another to the injury sold for 80 and 90 cents case of 24 the hoat, try and help one another of all, Dut more disastrous than price packages, delivered, freight prepaid, as by improving the macaroni situation cutting is the lowering of the quality is the case in this turitory? Flour, even SPEED···20 to 30 Carton End. increasing the demand for and which the fomH!r makt's necessary. clears and Red-Dogs, costs 5trous price wars body both rich 3ml poor, sick and rcgardless of whetht'r tht')' art: Write lor Our New Catalogue on that arc prevailing today in mallY sec­ healthy, and after doing this still stay in of the National association or nol, tions, business. Can you imagine business men SUCCESSFUL PACKAGING MACHINERY b'ardless of ,.r~d or color, nationality By lowering the qual it)' of goods to who have their all investttl in an indus· locality, all get behind the good. meet the unnatural prices quott'd by try, their heart, their soul and their that the association has been doing. TRIANGLE PACKAGE MACHINERY CO. competitors we are merdy cutting off money, who would deliberately go out us stop tI,l; hickering, backbiting, 416-420 W. Huron St., Chicago, Ill. our noses to spite our fnces, and ruin their own business and while E.ASTERH Ofl'ICE WLSTl:RN OFFICE doing so drag friends and associates culing and last but not least, the U Courtl.nd St., New York City UJ So, Sen Pedro St., LOI Anllelu. Cal. Vicioul Circle down into the abyss with them? IJrice competition among Inferior quality causes lessent'd de· Shortliehtcdneu Silend some of this money that is mand and this in tum drcreases per J( there are any benefactors in th~ in· ally thrown away in price wars to capita consu mption. Goodness knows dustry why don't they subscribe to the mote friendlincsss, good will and that this is small enough now. advertising campaign that aims to teach Cellowship. Do this by subscribing Some manufacturt'rs claim that the the puhlic somt'thing' a()Qul macaroni and the association and its good work

You fint! them next to OIlC anolher', Il uur. Wilh ill Her I,ullli"g harhor on St. Arrowhead Springtime Call Ua)', Besides heing a very successful busi· When' til e ..... urlil·' richest iron me mine' and Where the air is cool :111111 Ioalm)" I1t'SS man James T. Williams of the \'irgin forel', . FaUIlClI I,), the gentle (,rruri o'er Ihe On arteri:lll highw:II)'s ""ilh autu )'IIU uiliure. Creamctte cump.my i!O an enthusiastic ~Iinne'u ta'i MOllttrty. From uultluCif sportsman and im'itlcntally a Where the anglrr', thrill. are thick aOiI fast. Where Nature Lril1,' ju), lIJ1Ilthrilb to all. poct uf sccn'l ahility. Evcry spring he On , tr('am ur inland lake. The Krowli UI' and the ),oulh. hursts uut ill snn..:. Hi s latcst Ill'als with WI,rre li n..... and thcn the hllciuul Ix-autiu. ill ArrlJ~' h t:ad', Sllrin,·time ~II, \\,e'lI Amber Durum Wheat the Wl ~l{ ll' ll lands allli sparkling lakes of 111:11),. '0011, The th'e), Illue 01 lile 1,:111,1.lilllll: ..... :11ltn I,rt:llk. Wc're eUmini thtuuah )'ullr sccnic Minnesuta, where he spends many Ihe City o[ Uululh, STRONG afl(l UNIFORM hours in rccfl'atiull "hich he bdievcs " 'l,ert th t hUIIISmtfl in :IIUl\lmn K:IIthtr, shuull! he more gCllerally (Iraclired by Fc.r the joy, ami' life ill ""OO\U:IImls I,rina, and of a WONDERFUL yuung ,IUd oltl. His views, poetically ex· Where ..... it :11l1d .kill ),ou match With ncelina Luck. ' grouse ur l ~ rlri.I,e on COLOR presscd, were recclltly IJublished ill Fi· Ihe ..... iIlK. . John M. Glenn. fur more than 30 lIallce anti CUllullcrce of Minncapolis and s«retary of the Illinois Man'ur"",u rr read as folluws : Whtre the lra\'~ lcr" ',nolt "enie dream COIIIU association with headCJu:arters in For Quality Trade Hark, a S"ring·lime all [rolll the Arrow­ Whell \r~:'Norlh Shore drh'e )'OU lake, , died last month at Hut. Sprin~s, hud country, \\'htre the I>c rfume from the woodlau'd., ' . where he h:ad gone seeklllg rehef From it. woodlands, l:IIku and slream •• lIIend. with the 1.:IIlm)' lCl,h),n [~om . I~e, lake. ,heart diseasl~ frulll which he had Where reality awai l. the tranler and Ihe fered for years. 'loort,man, Where 10 )'ou Ihere comu a rellCul .Ieell, First elccted as ¥ crrtary on Feb, O[ his mo,t "h'id fCe nie or Ihrilling dream,. And where rcfruhed you.al"".)'1 wake. Crookston Milling Company 1898, he was considere t one of the Where there arc COl), aLin. in tl.e woodland., , CROOKSTON, MINNESOTA Whue ~Iinnuotl Lorden the Great Lakes . HUslie tanrnl now and then .!oIon,lhe way. !!tanding industrial "executives in walen, Where life', cum fort. are 11.1 )'our command, country. The funeral look place Along Lake SUllCrior', mOlt weslern shore, While hack lu Nalure thue )'OU Ilia),. 26 with buria1 in Monmouth, Ill., his Where wild life and tlirh'i", citiu are :Idah. Lon, ' Where Arro",'head'l Itmlc hllhidt' dl)" home dty, r. 32 THE MACARONI JOURNAL May 1:- THE MACARONI JOURNAL .11

plication filed Jan. 17, 1927. and pub 324,560 Ibs, valuet! at $37,862 as co m, Patents and Trade Marks Ii shed April J, 1928. Owner claims par~d with 28g.494 Ibs. valued at $2., .. usc since Sept. The trilile 3JI (or February 192]. For the fir st l I, 1922. A nallonally-known l11i1rk is the trilde nilllle ill letters . months of the year the imJlorts totilll'd A monthly review .,£ patents grant­ plcka&e produced by shaped sOlllc\... · hilt after Chinesc d~ar' 614,9:!O Ibs. \'alued at ~,930, while f.. r Stokes & Smith Ma. CII I'll tna.:aruni machinery; of applica­ aeters :lIld appearing in a rectangle January and February 1927 the im. chines. tions {or, Tq,::i!> tratiuns of, traue m;lrk!l with shaded sides. ports were 611,951 Ibs. worth $51,&". applying ttl macaroni products. In April 1918 the fullowing wcrc rcpurlcll "The Taite It the Tcst" The exports of macaroni Itrotlu('ts in February 1928 reached only 770'o.!~ by the U nited States Ilatent oflil'c: The trade Illilrk of H. J; I·Jeinz COlli­ "atcllts granted. nOllc. pany, Pittsburgh, Pol., for usc on cooked Ibs. valued at $1,J98 as compared wilh STOKES & SMITH macaroni. cooked spaghetti and olher 88J,750 Ibs. valued at $1,i66 in Fehru. TRADE MARKS REGISTERED food pruducts. Application Jiletl Jan. ary 1927. The triule marks •• ffecting m:lc:lrnni 17, 1928. and publishcd April 17. 192M. For the first 2 months of 1928 \n Machines for Package Filling, Sealing pruducts nr raw materials registered OWlicr claims use since Jan. 5, 192M. exported 1,498.41)6 lbs. worth $132,61: ,.\, were as follows: Thc trade lIlark is the trade nallie in during thc same 2 months last year and Wrapping our exports were 1,634,839 l"s valul'.1 Virginia Darc script type. An extensh'e line of machines for packaging-. out dust. Accurate \\'ei(,:hts gUMante(-, ti c,'cn un Hart at $131,616. Machines th at measure by "ohmle or by weight. thc more difficult materials. The private bran" If.nll! 1ll,Irk of Ihe A study of these figures will sh .. w Machines that seal and machines that wrap tight· Virginia Dare company, llaltimorc, The pri\'ate ImUld trade lIlark of W. that the quality of thc cXIJnrts has bCl'n Iy cartons o f many sizes. SAVE--- Md., fur us\: un canned spaghetti with R, Huadl & Contl.any. Grand Hapills, higher hecause in the race of Motenal, Labor, Contents tomatu sauce and (heese. j\lIplication Mich., for usc o n canned spaghetti anJ in cxportation the value A Size and Spced [or Every Need filed JUlie 2, 19:Q. published Jan. 24. uther foods. Application filed April IMPROVE--- crease. Below is li sted the Fully aut'o.natie single purpose machines for high 1.1. 1928, under the lo·year prm'isu and Display Value, Selling Power, Preservation of Contents 192B. in the OOIdal Ga'lette and in the to which macaroni and noodle Im.du,,, I production; machines of moderate spced. ad· ( February issue of The Macaroni Jour­ Jlublished April 17, 1928. Owners were shipped in February 1927, Justable for size of package and accommodatin(,: Our experience i£ at your scn'ice in soh-il .(,: nal. Owner claims usc since May 13, claim usc since the summer of 18<)4. quantities going to each country various materials and various packag-cs for the packaging problems. \Vc shall bc (,:1 .. 11 tn ha\'e you call on us, 1926. Tnttlc mark was registered April It is the trade name in heavy black their total value: smaller output. Dusty lIliiterials han,llcd wilh· 17. 1928, and givcn No. 2.11 ,059· II is type. Macaroni thc tr:Hle name in heavy script type. Nood and nnodln STOKES & SMITH COMPANY Rcgnatz Countriu . IJOuntls The trade mark of the Minnesota Greete .: ...... _...... 2,,",00 $ Summerdnle A\'cnuc ncur Roosevelt BouleVArd The pri\'ate brand trade mark of Macaroni company, St. Paul, Minn., Irish Frtt 5Ialt ... __ ...... 3,600 Nethtrlantls ...... _._.... __ .... 9,950 PhIladelphIa. U. S. A. Rcgnatz, Inc., Lakewood, Ohio, for usc for use on alimentary pastes. Appli­ Swttlrn _.. _.... _ ...... _...... 4,0 cation filed Feb. 2, 1928, ami puhlished Unittd KinGtlo m __... H _ 160.106 B,UlIh Offiee: 23, Go.well Road, London, E. C. I. on lIo'X11es ilnJ other food products. Canada .. _._. __...... '.. . :08,186 Application filed June 17. 1927, pub­ April 17, 1928. Owner cl:aims usc R. Hontluras .. _ ... ____ ...... 510 C05ta Rica __ ...... 1~7 lished in the OOicial Gazette Feb. 7. since Jan. 13, 1928. The trade mark Guatemala ___ .... _ ...... ___ .. 2,568 1928. illld in the March 1928 issue of is in white letters in a dark back­ Iionduras ._.. _...... ___ .... _ 11,9J2 The Macaroni Journal. Owner claims ground. use since about January 1924. Tradc Riby ~:~r~~:·~Mexico _~:_ :...... ::~-=::~~::==:...... __... :. J~1l:56,907 Macaroni Making l11i1rk \- s rebristered April 17, 1928, The private braml trade mark of Ne'l\'(oundland ;llltl "40 11)17 IWlllOS OH and gin.n NO.2.p,I04· It is the trade Edward p, Vel at doing lJusiness as Labrador ._...... _._ I ...... n:to:c in light letters on a dark hark­ Bermudas ...... ,,6 Ritsy Products company, St. Paul. lIarbadol H ..._ .... _ .....• ..• .._ '. 450 . [" Italiall • l!Y Rmalo Romla cro~nd. Minn" for use on egg noodlc5 .. Appli· 3,036 q:i~i~:d .. ~~~;r:F~b~y·~ ==: : 453 A complete. intNcsling and informativc ~tOI'~ ' Penn.A1to cation filed Feb. 27. 1928, and puh- Other D. W. lnd._ ...... _ 538 The prh'ate brand trade nlark of the ' li shed April 24. 1928. Owner claims Cuba ... ~ ._ ...... _...... 16,077 of Alimcntary P.L<;lc Manufact\1r ~' - ~lixillg, Dominic:1II Rtft ... _·_.. · .. B9,Jj9 Knca(~ing. Pressing and Drying. ShafTer Stures co mpany, Altoona. Pa.. use since J an. 3, 1928. The trade name Ntlh. W. Ind.__ ...... _...... 1,611 for lISC on macaroni, spaghetti, noodles is in hl ack type. Hailian Rep.__ ...... _ 11,780 Virgin Is, o( U. U. S...... 1,0::0 Welllllustrated Fully Explained Colombia ... _ _ ...... ___ :md other food products. Application LABELS 2.416 ;\ 300·pagc book that shoulc1 bc in till! liiJrary filed Oct. 20, 192i, published in thc Surinam ... _ ...... _ lIS Peru ____.... _... ___ ._ ..._ ,,6 of every macaroni firnl ill America. whl·tlll'1' Official Gillette Feb. 1.1, J927. and in Ritsy Venezuela ._. __ ._ ..... _.. .. 1,281 or the March 19~8 issue of The Macaroni The pri\'ate brand trade nlark of n. India .. __.. _ .. _...... _ 1,615 you n'ad Italian nol. II, Malaya __...... _...... __ ,88 JOllrnal. Owncr claims use since Aug. Edward P. Vclat doing husiness as 1,:1I0 Price (duty allli p05 tn~c incitltlL'il) $3.00 2, 192:i. Trade mark was registered Ritsy Products company, St. Paul, ~~(,~~n .. :====::::=::.:::::::=:::= 28..197 1,910 April 24. t928, amI b<1\'en No. 24t,<)88. Minn., put'i:shcd Dec. 2J, 1927, ami {:~'I~ ~~.I.~ . ~~~~~.~~:::=:::::: :140 Address MACARONI MAKING. It is the tradc namc in hea\')' s~' ript gi\'en label No. 339l2. allan .... _ ,.... __ ...... _._ ...... 9,670 ('arc of Mucnruni Jounml, j'hililliline 11 .... _ ._ ...... 3.1,\0 Brairlwood, 111. type. Australia .. _ ...... __ .. H ...... 5H,m n. Ocunia_. __.. _. ___. 12. NORTHLAND FANCY No.2 TRADE MARKS APPLIED FOR F, Occ:ii.lli:I.. ____... _ .... . 3J5 February Exports and N. Zealalld_ ·__ ...... _. 31.368 AN)) Five applications for registration (If Union of ~" . Af rica ____ JOO Imports Olher n. S. Africa .... _.. _.. 1,920 Industria del Pastificio macaroni trade marks were made in n. \V. Afr1, ca ____. _ ._ ... 1,1 According to figures released by the '917-Dl RESATO I~O\'I ~ TT'" April and published in the Official Ga­ I.iberia _ ~._ .. _... __ _...... __ I,. NORTHERN LIGHT Department or Commerce for F:clJru­ J'ortn ·.~Ico _ _ ._ ___._ ... _ 79,0-$7 zette to Ilermit objections thereto ltawaii _ .... _.. ... __.. ... __.. 56,01 7 Starin -l"'ahbricnzionc - I 1l1paSla1llcnto which lUust he made within .'\0 days ary 1928 the importation of macaroni Grnmolnzionc _. RnfTinnmcnto - Torchialura products shows an increase while the Totll . _ _...... _...... _.... _ 9SO,088 o f l)Ublication. Trnncintura-Asciuganlcnlo- Cons<,'T\'azionc exports s how a. decrease in quantity. Chop Sucy . Imballaggio -otc. NOIITIILANII MILI.INH co. N£II' rORK Of"'le,.: (r)r The trade mark o( Jitsuji Aoki doing This trend has been maintnine<' thl! tUSSt!AI'tILiS. mSNt!SUTA -I" Pruduu ": ~rhQn6r When bUline81 il poor business as Oakland Noodle company. first 2 months of the. )·ear. Con lP7 Incisloni e 4 Tavole when it il good "ditto.'" Oakl~nd. Cal., (or usc on ~oodle9. Ap· The F,cbruary 1928 imporll totaled • • Notes of the Macaroni Industry 15, t928 THE MACARONI ]OUr.NAL .15 Old Labels Troublesome illg well known firms of thc l.':IKe thc Itlilian nevcrtheless the quality Michigan mctrupolis. cunstantly impro\'ing, ant! there is , , The High Quality of I'romptl'd hy a ell'sire to l'COllfJIui1.c. The officers of the new l'UIllJlan), m.u:arnni rnallufaclurers Sl"'.·k tn usc u1ll increasing tendency on tl ~e part are: I'resident, Juhn t .. Fortune; vice residents to gh'e pre('!rence to the I C\' l'U 1101 ALL WOOD lahds whell Ilu:), dn properly president, John r. Zerega; treasurer, prmluct. ,h.-scrihe the (mlll'lIls of the l'a~c or car· Frank I.enf.!h; secretary, H.ohert tUII. Such a case was ullcnvl'rcc! lasl r. Howen Brown, These together with Spaghetti Discovery 1II11l1lh . A linn has Leel! usilll-: up an uM I. Frank L. Zcrcga lind Ellwanl Z. Vcr­ "When in Rome dn as the BOXES sllpply tlf lallt'ls that CUlllailll't1IIIl: stale- COMMANDER SEMOLINA ~ mylell £I f B wnKlyn will comprise the du" is a gont! rule to fullow. It 1Ih'1I1 "Artificially l'olon:cl" hUI putti,,): hnard of directors, to spaghetti eating. I had a tht'lIl on gou!!s that in C\"l'ry rCS IH:ct \\'t.'rc Italian cuisine Ihe othcr cvening, Our materiab --- Gum and in kl'l'l'illJ,:" wilh the st:tlc allli h'dcral IS Machine Manufacturers in Mystery asked where 1 Illight gel the best laws. Currcspulltlcncc hruught out the Cottonwood, ideal for meet­ Move Gotham alTonlcd. I wa s directed fart that this firm has lIul II sed aTl)' arti­ POSITIVELY Judging frnlll the my .. terioll!> ac­ place in W. 46th SI. that is n,"'o"",,' ing the essential needs of licial ('Hlnrill/.: ill its I'rotlUl'ts since the li\'ity flf thl' lcalling macaroni machil1l' hy II1cl'llJers of the'chorus and food packers. ruling was m.ltle neainsl this practice 2 manufacturers of Ihc cuuntry there the Metropolitan and other I years ago, IluWI:\'l'r. the statement "Ar­ is general slisilieinn Ihat something is tJr~;lni7.atinns in which Italian i 1. Odorleu tificial Coloring" 1)11 thl' lalit'! h:1I1 hcell heing planned lIy this group tu he arc tn be fuund, and] must admit lH..'nll ilh'tl In H'lI1ai" by the can'less shi l)' "Guaranteed" 2. Clean, pleasing to the eye spru n~ at the ChicaJ::o convcutioll. Illy J;ourmalltlish desires were {ully . ping cJl'rk, :\lul the firm slilTen·tl lo ~s and 3. Nail-holding texture TIIl'Y arc url-:'alli7.ill~ fur a purpnse that isficd. ,\hullt me I caught sight ,i husilil'ss and the guut! will of compcti­ will he hcm'ficial 10 Ihuse in allt'llIl­ sever,,1 well knuwn singers and 4. Great carrying ~trength tors. Ton milch care cannot he taken r alice, sidans engaged in spinning sl"'g""" when usilll: up all o lel lmpply Ilf Hut-of­ GRANULATION Whell (IU estinncti Ihe leallers make with it deftness that sho uld ha\'e date lahds hecausc of the unexpected 0 111)' evasive replies. The)' smile ami allJllau,letl, hiiTIlI that lIlay result. wish 10 appear Ul1cnllcemcll hut Ihey STRENGTH h'l\'e some difficulty in allaying The createst possession is srI! On Good Will Tour suspicion that soml'lhinJ.: dilTercnt. scssion. Frank J. Tharilll-:'er, president of the though pleaS:lI1t, will he in store fur Tharinger ~Iacarolli company, is a mem­ Ihe fortunate manufaclurers al1ll al­ Commander MiJIing Co. her of the Trade Promotion committee lied tr:u..lcsmen who will he in alteml­ McLaurin A~ain Minneapolis, Mlnnesotn of the MilwallKee ,\ ssC)cia tiun of Com­ auce at the ul'ening (If tlie SILJlEN Heads Wholesalers lIlerce which will sponsor .. conti will JUIJILEE YEAN at the EdJ:cwaler As the dusi'lf.:" act of a slll'cessful J tour of (ro miles through central and Beach lintel, Chil'aJ::u, June 19 tn 21. day cOIl\'l'ntion John M, McJ ...,urin w a! nnrthenl Wisconsin tn hl'll' " Pllt Mil­ Keel. an eye nn this machinery rel'lected presidenl of the Alllcril",m wfluKee 011 the limp in a higgl'r way th .. 11 group. Plan tn he in Olicago as a \VILolcsale Grocers associalion, a p"siti" n ECONOMY and EFFICIENCY Inset i. actual appearance ot finished "'Vl'r IIdore." ~Ir . Tharinger is chair­ wi11in~ recipient of their huspilality. which he has hl'ld 10 COllst.'cuti\'e terlll' two-piece bottom. ll1an IIf the tr:l!h.' tour l"ummittee anti has To he "IISI.'III is In tllmw a IIU1nkey Til .., ":oll\'(, lIli(1\1 in Cincillnati was \\ dl Are the two fadors that really Hlddlln llndef thl. tape whlth .nl. thll joint f •• tenera, wrench ill this well or~alli7.ct! ma­ count in bU8ine88 IIrlt two c:orru,lIted holdlna dmrge nf the ~ day itinerOll'Y. It is l'X ­ attended hy wholl'sal~rs ffllm the somh· the nl.-.. " loaether. peclell tll:lt se \'cral hUiulred le;lIli lll-:' Mil­ chine frum which 110 danger, only 1.'01 part of Ihe COU!"'. tiy. wauKee "u5illess 11lt'1l will make UJl the pleasuTl' can III.' expectetl. Frank ~. Gates of Artlnmr.. · , Okb ~ We strongly urge use of ends pa rty th:l' will hell' make ~Iilwaukl'e was elected 1sl vice presidcnl; WiIIi;L1 \l famous fllr many thillJ;s illstl'ael uf liS Syria Hu Macaroni Plants M. Gautier of MentJlllillt'e, Mich .. 211,1 ONLY at l('~.st one-half inch thick to (ormer sJH:cialty. TIII,tlJ::h allcient in history Syria is vice prcsidcnt; C. G. Higginsoll " i give a surrounding for the nails hartlly modern in 1l1:ltters of OI;snufac· Wichila, Kan ., ."lrd ,·iec pn.. silicnt; W . ( . COFFARO'S MACARONI Big Chicago Merger Illre. yet is rapidly prng-ressin.: iI!It an Clark of Pedueah, Ky .. -tth vicc Jln· ~ i · that will make them hold, No dent; W. It. Eggerton of Salt LaKe Ci tl. The FortUlle I'roduets Ce!'plaines 51. , Thllll~h macaroni prl)llucls are wt'll 5th "icc president; H. W. lIellSlln :,i Eldorado, Ark., 6th vice prcsillent. M i ~. translates them into facta use this is e'ssential bu t GUM Chi eagu, anll Ihe Zere~" compallY ;It known in Ih ;lt country Italy has been J. Branseomh was electetl IreaSUl rl ..\fill) S. /\5hlalld :1\' " illlllollneed a "epemletl UI'011 largely to sU Jlply the n. holds and keeps nails as only lIIeq,:-er l'ffeeti\'..: May I. upR TIll' limiled demands, It hOI'" been Ilisco\,­ :nul R. H. Howe was Tl'appointed sec II" Hardwood can. joint husilless will he !"'arriell on helwe­ ered that most of the Syrian wheats tary. It saves 75% in Production Cost, The cOllvention "uted in favor "i furth in the Fortune 1'1;Lll t 1111 S. Des­ arc uf the hard grain \'arieties, :11If1 are increases your daily production and therefore most suitable fur the manu­ amalgamating with olher trade assoc';" plaines st. under Ihe corpor;lte name does away with waste, acidity, nnd Our ~mple .Iucil!ties.• timber supply, I,f !·I.rtulle-Zerega cnmllany. facture nf macaroni. This industry tions to fuml one stronJ.: wholes.,ler ..r ­ any other imperfection with which expenence In tillS hne, and railroad The Fortune I'wducts l'oIllJlan), lu:. was first hcgun in Syria as far hack as gani7.ation, (ITOvidl.'d suitable an·an}!," ~an to manufacture l11acanllli Ilrlllluct5 IRn. wilen a small and primitiH work­ ments for Ihis purlMlse can he l1la,k. the product is liable to b. affected facilities guarantee prompt uttcntion 9 years ;I~O, The Zcre~a Clllullan)' shill' WilS established ilt Bcirut. The Hesolutions were adoJlted favoring a ull i· through Ie", efficient. systems. to orders. has hcell in existellce SC \'eral yt.'ars a!' artide I'rntluced was flf all inferiM form system of CClst accounting fHI the wc~terll hrandl of A. Zerega Son!'. tillalit)'. Twla), f" ctories for the manu­ wholesalers, condemning' free deals, ' n " Consolillatcll, Ilf Brooklyn, i\. Y. Buth (acture t)f macaroni, yermieelli, am] bales and subsidies. similar products exist in Beirut, Da­ ANDERSON-TULLY CO. h;I\'e enjo)'ed success iOn their special J. S. COFFARO & CO. Memphis, :1 lines and the consolidatio n will bring Tlmseus, and Aleppo, Althuugh the He is a gond orator who conv;;"," Tennessee 29 Central Avo., Brooklyn, N. y, under o ne mana~ement 2 of the lead- local product cannot yd cmnllare with himself. Good Wood Bc»res _'I '" a , J6 THE MACARONI JOURNAL ~! ; ' )' 15. 1928 THE MACARONI JOURNAL .17 iug han increased imllleasurably. The Scramble for Volume Pcrsonal inll'l!riry call 110 longcl relied upon til kecl' husiness ill By A. E. DODD, Chamber oj Commute oj United Statu. straight p:llh. sinl'e personal 1 Thl.' l"n;lIul,lt· foor "O)UII1C in any lim' sales-\\hat Ire sold. to wholll he :-; ,,1 ,: :-;hi l'S arc nuw lI£tell impussillil-. I Cheraw Box Company,ln,. of \J\Il-im'!'s wilen it make!' iur utll'rui· and when' he ~ lIlti. nile standanls ui Pfill'lifl' mlls t be ilahle ~;t lt'l- can rig-htiully Ill' (filit'ist'.\. Tlds j"Ioller reduced loy ahollt .!n',1 tablis hctl. rules ui n ,,,dlll·t l1Iusl he Seventh and Byrd Streets " a llllo!"! :-l'clll:- "ppflrtlll1~' (ll start a thl' malluia,'!11H'rs irulll whum h,' IllUlall'd til safeguarol h"th "nyur Richmond. VIl1!lnla IIt'\\' l11 on'l\wnl I " ;t\'"ili \n!':"l'S that an' IJOI1!;hl .. 1\11 t he \"arit'li,'~ hy alll'llt ,\O~; . seller. il1cvit"hll' w hell :-tn'uu"us efforlo:. arc Ill' math, the sallll' Sillily ,.j Ihl' CI1:, ­ This is a juh fo r business itself. madl' 10 ~l' l Iha l In·!' IIl1l'rnlil ahlc 10':; . tUlllers tto whllm Ill' ~, .. Id ;tIId Ihl' area must \lut il s OW II IH" \:!C ill orrler. ~1"rl' ~ dl'l' li\'l' :-:. 11.':<0 d"fnrls will h'ad o f tt'rritory Ihr"lI}!h whk-h his sales­ is :I problelll of Ihe tralle which !" IU "n' t:,'''1l!'lIlil';d and l'r,)fitaillc dh.· IIIt'li Ir;j\·eled ..\ :' a n':,I!!1 "i this study Irade alo ne can ~o l':( ' thrnuljll I'"'' , Irilo ut;"n. Fl' \\"l'r \ aric l il'~, fewcr (LI$­ Ihe IInllllll'r "I' ,'II :, I"IIIl'r:, was rt·dlll't, ,1 lioll ant! Ulull'rSlalldillJ.!. l"UH'r:, ;l lld 1'l':-tri,'lt',j ll'rritnrit,!O jllr Ih,' .:;6',; a lld lin' art'a "i It'rril "ry ~8 ' i. illln, idl1 :d .1i :- trii.uh'r a:- a i.:l !o i:, jll" Ii tilt" 1.lan w,,"ld I'l' ill " 1'era li"l1 ior Two Sides to hi).! llt'r lid ,' I" " lil :- :0 11 "111.1 1,\, tile 1It::<.\ a ~car Ih,· IIl'I pr.. r"I I ~ \\,,"101 he in ­ \\'lIile malluiat"\\It"l' fll SATISFACTORY g/"l·;t t ~\l 'I' in ad\ "lin' ill julol,illg ;,u,[ cn·;I:'t·d lII"n' Ih;,l1 ',lIt' Ihird ;lIld Iltt'ir 11Ia 1l: t' omplailll 11'11,'11 IIIL"ir ,liSfllUIlt wh. ,ll':-;,!ill).! ;,, 1; , ilil':- Ilt' I"\','llla}!,' I" ~r •• ~:- ~ ; ,l l ' ''' \\" .,,1.1 I,e in­ "f 2 ~( ill 10 .laY li is "Irt·trhe'! til t'" l VVooden N1acaroni Box-Shooks It i:- r n '''lIl l1 lt'lIdl',ltl!:,\ l'U II Ct: nlralt,d l"H'a:,,'d lII"n' thall II\"" Ihird:,. in Sl'ilt' 2(1 ,Ia~ ' s a 11\1I111h . l,uYl'rs also han' d 'j"n "II Ihl' 1'" rI ' o i t·:II.:h iT1tliddual ni Ih,' iat"! tli;.1 Ill' h;rd il'\H'r \ar ielic ~. ,," .. ill r " kid;ill~ " :r !-!a ill ~ t 11 ' :- I . di:-Irit,uh." r ... IHulld I.t' llIade Iv dl'lt·r · ;1' 11 " 1 "II:- " ' II Il"1"~ ;,n.\ " I.t·f ;rll't! in a prarl;"t·:- IIi ~ "l1It· I'fI ,oIu l','r!o allli • . m int· : ~ 'I\ . .tlt I' h·rri l" I"~ . \\'hill' Ihis tiues 11(.1 \l1l'r~ . I. "illd ... ,,{ lIu'f\'h,Uldist, whil:h M'· illt·:-~ i:, lI ul pl o lil ;tI ,It·. pr"l- ti , · e~ . \~ '\i:-lril.uli"l1 ha~ l'xlellll­ till: l,uY('r i:, ""I ahle I .. takc ad '. picce. All ends are full three· olYourPartsOrders! \11 ;'11 ;t! .\ :-i ... oj "llt··~ salt· s rt'\'t'ab t'.1 II. }!reat I\i:-tallt' c:- . 1"·r .... II:l 1 COIlI:l("" 1 "i Ihl: d; ~"l!llI1 t \\'helh(·r ur ""I li lt" eighths ineh thick. :-"111,' uIIl';\I.et'lcti thin}!:,. O lle j •.bht 'r hl' I\H' I' 1I I'r, .. III ,·~· r " lh \ ,"'n:;1111lCr, .,r la_\' ill \" "ln',\ i ~ itlll'l1li"ual. it wall a d·!t \\ , I~ n'\\afll",J \\·;tll a m •• SI .. I r i kin~ huya allol :- "' II,·r. ha:- '\i:'al'l,eart·'1. Ih,· l'ITel"\ i!i- III deprin' the huyl'\" "I pROMPT service in rv· :'11'·0"1· ...... r "" t'II !I~ Wh,' l1 Ill' ;1I1al Y1.etl hi :- Thus r'\, l" ' rllIllit i ~' ~ j"r 1I1;:-lI1l( ler51;1I1I1 · dist'I IUIII til whidl hI' i,' r i ).! hll~ · t'lIt;II, ,J placement parts de· livery is important. We stress uur prumpt card til -HYDRAULIC-~" ' shipme nt of yo til' parts ;-,. , n~r=l:t::=:I Ii ..... ~ '; ~ . )' TIle 110llse Always at orders the 'ame rlay they , E• -"S I NC I~~I 2 ' 1 of l'ollr are received. YOl1r pru­ Service HYDRAULIC ~IACARONI MACHINERY Per/eclia" duction must go UII with from the least pussible inlvrrtlp. MIXER TO PRESS Where Others Have Failed, tioll and delay. Unfore· seen contingencies lIlust he T hl' Ilro Ll cms 01 lIIixin ~ anti kneading lII;]' earOIll We Have Succeeded. dOll bh r al ,i ~I)" . I1 lO roul;1I1)' ;]' ,ul (O nlil1u ou5ly for in · met and corrected. definit e I.eriods \\"III IOUI illterrUJlli0 11 5 for u:palrs ;]' Il 111 051 "ilal points lor ((J n ~ i.l era li (\ n in IIUf( h3sim: The Johnson Automatic such e'11l1 plllt'l11. Packing Machines require \\",. 1I:I\'c "mLodicd in Ih,'se machinu the bc >t few replacements alld (calU tt·s CIl1111'

The action of ol1r kneadus on the dough fr OIl' thc mixe r is a IllOrough 11I(chanical refin ing proceB. JOHNSON AUTOMATIC SEALER CO., LTD. consisting of r3pidly :and repealedly rolling, folding aud cOl11llrcning Ihc clough, rC5ulting in unifonn al,· Il'hy not deal with a reliable home? Battle Creek, Mich., u. S. A. !orl'lio ll and intermingling of Ihe ing redient!, so 30 Ch.... ch St.-N ... y" ... Chy nl N... Lo s .lI. St,- eMu . ... m . Ilral tire quality of the product ddivcj cd by Ihe press is (0115131111), maintained. ,.--- - - All Hydraulic and Auxiliary Packing Cylinders on our Pressel are bronze bushell. "1 :::!e,:A~ '- .., You'll find OU31il), and Wtlrkmanshlp in our product. INTERNATIONAL ,I ' I':~ ··')0 ' 'N.. '',. 'SON. \ ).'' I' i:::"w::::'''''j.\.LI '~ N1ACARONI N10ULDS co. rj I U I : ! 1 I • r'~ ( W .. CHARLES F. ELMES ENGINEERING WORKS, 213 N. Mnnl'.n St., Chicago, U. S. A. AUTOMATICPACKAGINO MACHINERY / l.i1, .. ln~J 317 Third Ave. Brooklyn, N. Y. QI -- ., • 38 TH E ~t:\CARON I JOUR" AL THE 1. 1 A c..\ R () \' I .I ° (J R :\ .. \ I.

What Trade Associations Do Th,· ~:lI; "I1 : d I ,,'alh.'!' alld :,lIu\' Fill'" tltl IIf I'r'II'I·,hlr,· 1',,1111\\"'01 1.,1' thill lirm III \.! :I!'o,.",·iati,," i .. d"\·I·I"pill t.: 1,1'111' 1 r,', - II 11 ••, \ 11" :,· 1. - :,,,.,, 1; lt h' "~ :,1"' - 1.r:llldllll,1.! will 111' uf jllll't,'st III nll ill thp :\llI lill l.' 1' ;0 r '" ,1'1,. "111 1111 •• 11 , ' \\ Iwl. l· ;,n,1 I .. ·.·.'m in !.! m.o n' K'Un e, IIl'1'e is the 1' 1'111'1'11 ,,1'1' whit'll '1'1"· .. ,, ,In' . ,,,1,1 :, it" , "f 111< !HallY ;1\' , this lil'lll 1'1 "'ulIlIlIl' llds : 1111111 " 111 1011 .I' ".11 11",\111 \ " 111111 ~ i~ .Ii.­ ll1 iti , .. III"'" \Ih id, 11';"1,, a,.SlIr;:II;. )I\)oo Sturdy and d ''''',1 111 .1 I,rh l -II I " ',' ru;ltl,- 1,~ III .. Buhler Brothers' ha,,· ,·11\1':lrI,, ·,I . :111,1 lh,·i,. 1'" ,1,1 I" 1" '11 ' I. Fill,1 11111 1"' ... 1 1111111 I.. S"", "n ol l'h:'lnl" I ·.1 t ',IIIIIU" . " •• i Ill\" 1' lI il", 1 It'III'l1 ul1 Y"ll ,'1111 hilll. . 1:0 111 ,1 \1 1,klllll':': , 111111111 .";'alo -· .... "111. · 01 1111' .. . 111 111\"_ li .lI·oI :11', ' 2, 01H'1I Ill,· d Ollr lind \\'lIlk ill lUI 1\ lh,- i"II ••\\ 11 1:': hllsill" ~s 1111111 nll d ':1'1111.'1111111 . Serviceable for Quality Devdoping Salesmanship Til. '\ .,1 1" 1101 1 t " 11 1,-,1 1"110" 1 _ :!!'<",,,' r;j ' :1, ;\oIdt·,·s, .It,· I!i d III th,' il1fnrlll ll 11"11 'lIlJ.I" ." ,"11 011111111: , h"I11 I "I~ I" En ,' h 11I 1t· of I,,, .. i,,,·!> .. IIl IS it !> 0\"11 1'1" l iull oI, 's k, The BUHLER .111 .. ' . , . 1,\ . ,, 111, t· .• 1 H. 1IIt'IIII"" .. :11 1, 1 " lIli"r .. ill,· .. pl'" IoI"IIl !'> , ,\ 11 "xIII'I" s ".,,~ , -I , n t' l il1l11 .h,· ,,!'i I'a 10 ' tlOi.·., . MACARONI BOX SHOOKS ,·,h"t- 1",' •• ollllh-l all"l1 1111111 ill " II " lilil' 11111." 11,,1 ~""""I' oI \\" ." ."1, 111" "'""111,, t,t.j,"" iUII I 11/\' I'rtl.~ f1 ' · " 1 TI\o" :\.III· ·Ii . .1 \ ••. " 1.1111,11 " j I{d:,il ill alll,:I1.,,·, '\I" IIL'I, hi,.. g-""" I'al Irai", i .. Ifln Ioll" ~ ' 110 11111\ ." .""", PASTE GOODS PRESSES 1; 1"0.,0 -'_ h,I,_ 1II,1'I" n,I" 1I1 ,1. -;, 1.- 1" . I"~ lilt.! \\'ill IIlId;.· il ,·u ... it·r III Uolll l'l h im, Ii. li,.1 IllS 1I1101 il'iol, ·.\ . '"I'"ml,lt, li t. are the result of careful studies II I' T' . 11 .1111 -I. ·" "'111 1" 1111 •• IL. ... ·If .hlll1 f",. " rI ,' ""I SII 'rui",'d, I "nliolll ~ladc of sdCClt'd ami \1·dl-St,':!So)IIt·d {~\u 1l Th.- I ',., 11.111. 1 I "111"111 ., ... " 1• • l i"11 , _ III Ih,' 11111 "III'"" i ... ·III1 ,!! !!IIIII,· .It,·r,· and great experiences, I , ,'r"n' " ""nli,I"II"" ill Y" l1n\,·If. or Cuttollwood \ \'llccrs with all u 'IC-I ,ic('t' tups II ~III:.! .. I,." ,I. III , .h l! .•1 1. ' 11 ,.1 II' .r l, :,111' Ill!.! IIllIst 1,,· "11" 10 ..... 1 111".1",,1 IIi 1,,.,,,·,,,1 111'" .","lr ,'''111 I'll II,\' 1111,1 .""111' "r ll f1 l1~i l io Tt , ami bottoms of full one'l) uartl'r illdl ,. tv.,:k Every detail of the BUHLER ,' rait -lIh'U 111 trllI"lI""lI i "'11 ,.. ... 1':11 "', til'll! till ... ' ,I, ' ~ /1" 111 11 11 "" ':11" 111101 ".'(\lllI ill y"nt T h, 11I1.1I 1. ,II .. u.,1 \ ••" , ,.,11 "" "j :\ I dl. • "1'111 111 , · I I, I, "11,· I,,· .. , 11 ... 1 II""' illl' 111" I'rlldll"1 PRESSES is manufactured with the 11, ·;.1" • •• 11 11 ·,1111. h,.", \",111, I.. ,. pr"a..!!I II!.' ", '111,1, ·,. .. "I' 1I' 11,, 1'·'II1 ,· r,;. !I, ~ I II"" 11,101 ,,11 1'1"11" " 111101 "rl ' lI l ~ old time 11""u:.:h . 11 11\ .1, 110 .,1 1"1 1 , .1 " jl11 l 'IiI" 1I1 11'1 ' 10, 1" ' \" 1' 11 111,\ 1,,· II ,... · IWIIII,·1 .. , .Ii ~ oI" sit" Accuracy and Reliability. TIr.· '.1111 11<;, 11 111. 11111 1• .. ,. ... " ., I t ' • •1\ 1"11'11""11 11 11 \ lil t! ,1" "" '111 '""" 11 "'1l " '~ In, :-0'1110 ' prl"" ·1 1U' " "U I' I I. d,, "1.; .• •. I. UI I" , . , \1111 , .. '11, '11, .. 01 II i .. \,' ,,11 '" '1,,101 11 .. nl .· ... '"",'1 II. Vi 1' ,.. 1 all " II,,'1 10 d"st·, whi ,.1 All sizes of ,k" ' 111 111 , " 11 • • , . t. , I . h" III.I II ..1 I .. 11 ., .1 !Il L' :u,,1 111 .. 1,·".·. "111""IIlt' 1i "" 1,,,\\ 1,,· ... 1 II'd l lol·lIt!! fllrth "I,j ,·,·tilllls, If UII .I· , Th, I·.'l" 11.. ·.,'01 1, ,·1 11 ' 1110. ;, ••. " 1.. 1, •. 11 1.. 'I ... · ,I,I ... ,",·. 1,. ., 1 I:!, .\I)-.\I" ·r "loj,"" iflll" 1111,1 111111 ", COLUMBIA BOX & VENEER CO. Inc. Buh ler Presses ,,,".\U, I· 11 11,'1' " ' 11 :': 1.,1. .. , .•,,,·. II ", I. 'I'll" ~ . 11 1 111ml :-0111'" , ., ""1111';011.\' oj ' t,r,· r.'(' · II ~t· " , cnn be u sed T h, · .\ .01 1" ".,1 11." ·1,,. , .. I J '!I , d ~ ' , •• " ~ "I\' \',, 1'1, I,a .. ud"I'Io',J 11 "Iltll ,, ( 11' " •• 1; 1:1 I · J,, ~.. I h" ~III. ·. !!"II i llt: l'ilt,,'k 74 Variek Street New York City in conn ection with the ",;,11,," , . ,.1.,I.I,. It 'l I".: .,u .J ,111""' 11 1.; I," tIl"" I IIIL" f"r ,' s ~"lI ' Y" r1; .. alo ·.. wilh "" d"r, " :,1101 ;11 ,1 · j"ro '" .\ " 'aol "r 1111;,· .. "llII n-," "I' "11,, 1, J.I ) Ial;., .. ur.· " f 1"III'1I1!! 11 .. nlisfi .·.: ! Macaroni Box Spccialisb , Buhler Chassis Drying I h. II , •• 1'1 • •".1 1''1'111 '; I " 111 1. ,. ' ", . UIt','IIII!! , d ir,·,'I III !! II,, · ' 1,.. '·11 ...... ," 11 Itt' II,,· " " ,~' nlll"r, System \ ;,""'1. .1 ." "" I. ,!I'·I' , • •1 ., , 1"1 '111': "t!l, \·url' ·II .. ~I" p .. 11I"·.· ... ,..al'~ ill trw l; I'I t.! II I,"' I'll' .1111 1 '·II-. I"III,·r I" w llrll t:,., h, oI 1"",' "1 .: '.I t" ,· al ·,,1 ,· 'I'l,.·... · .. I,·".. lin d "It' II lt·, h lilll! In n,',· 1' II .. i ll' · " ~ f",' .I'nll which is m otl t dlicicnt as it enn be wor\wd en­ "Good Macaroni requires good Cheese" tin'l), automatic .. II)·. Over 1200 "K. C." Bag Cleaners In Use! ---Saving--- ) LOCATELLI Labor SAVES LEADtNG BRAND FOR OVER 60 YEARS Tim.., your flour, time and Money labor!

A leadill~ MACA RON I manufacturer writes: "We have used your '/(, C' Sack GEf'oiUl:'-if. Clea ner for the past several years ROMANO REGGIANO and same has given us complete I.t It ·.\'ITI.I.I ':' GRATED satisfaction. We have had no ex­ ( . ~. ".... I", ..l I i"lIllitlt, 1I 1 1J~ '1'1" , I II , 11 ' ,I' "11.1 pense on this cleaner since its in­ , ~· waD t tttl 9. 1.; 11'1'"· ... ' 11 ,h, ,'.,. III " ,":111.,] :! .•, I " " .. ~ .... ~ .. , ~ I stallation." ~~~ , 1" 'Xt'" For information and ca lu/()guC'., pit'O$C IJ.~ J. , For Further Particulars Write to ~ -"-- ~ Th. H. Kappeler AMERICAN OVEN AND MACHINE CO. SUll' Dlstrihlltur for Huhll" :\I"dlhll'ry FELIX II;OTZ, I'IIESIUENT MATTIA LOeA TELLI ~~.~c~~~~ NEW YORK OFFICE, 44 Whitehall Sl. 615 S, Calirornla A"l'nul' CHICAGO 24 Varlck Street (l..oulelli Buildinr ) - -, .

40 THE IS, 19Z8 THE MACARONI JOU.RNAL 41 and allied tradesmen who in traveling to­ The Macaroni Journal gether will start not only the business of T,.... M.,k _ .. 1M .... U. S. r.t_' OM .. Questions and Answers (Sa~ to the Old J~I-Pa"lI.hd b, Pred DlChl thc convention but some of its pleasure. 0' Cin,la.D4. 0 .. 111 I~) Nu. I-"How many pounds of maca. .A. Publlratlon to Adnnct Ih' Amuitall Maca­ Interested manufacturers should get ill ronI fndultrJ. roni should 100 Ibs. of semolina make?" Labels PubU.htd Monthl, by ttl' Natlona, lfaearonl touch wilh the committee in charge COII­ The Perfect Egg Yolk ""nu'.ctu ... ,.. AllOCl,t1on. (A !o.Hssouri firm.) Edited b, Ih, Secrttll7. P. 0, DR.1f No.1. sisting of H . P. A/it(htlJ of lVashb",." Drahhrrood. m. Crosh), Co., 117 Libtrty .sl., Nt111 York Reply-That depends materially on Package Wraps PUBLICATION COMMITT •• city, or Jnuill Piuhtr of Duluth-S". mallY elements and conditions, such ;15 Fresher in FlalJor HENRY MUELLI:R JAI. T . WILLIAMI M. J, DONNA, I:dltor fl'rior Milli,,!! (OIll/,OllY, Prodllct Er­ amount uf spoilage, broken macaroni. cha"9", Ntlll York cily. flour loss aTllI moisture. Gcnemlh· Window Trims SUDscruPTION RATES ...... Deeper in Color Unlt~ eta' .. and can," • • 11.10 ~r ,. ..r Mncarolli men and allied tradesmen spt'akill~ it is considered a high avera .t:~ In .4."n('l, P'ONll,n Countrlu •• n .oo per ,. ..r. In _d1'Mee in the cast arc uq,:ed to cooperate in this if une gels 285 Ib5. of macaroni out of a Lithographing ~li!~~r~' :: g:~~ tra\'c1 arra ngement ~cause of the pub­ harrcl of raw material. licily it will givc the 1928 cOllference of • • • SPECIAL NOTJCE. Jo-Lo COMMUNICATION8:-Tht III cli t II r -olh:lttI th e iudustry as well as add to the COIll­ 2-"Wherc can we IJUrcha se the righl nl •• and .rtlr le- of Inteftll to Ih' "'Ileal'lln) Posters furt of thosc who attend by becoming kind uf macaruni sticks ?" asks a Mexi· ~~~t'~"lich Ai~.m~A:~~~,.',n~m~~ ~:,f:~~t:N~ personally acquainted during the trip to l'an manufacturer. nOT~.\;r ~~'t8;J'ibWI (~r6uC;{Jl°L't~',um .. no ,.. apon.lbllll, for vi".... or opinion. exp,..... d by what apparently is to be the biggest and J{Cl)ly-:-We knuw of IIU ftrlll that 51 ""· contributor', and _III not Ienow'n,l, .4ftrt'" IlC st wll\'elltion e\'er held by the maca­ cializc in macaroni sticks i they General Color Work Certified American Dehydrated trT.;~r~:\:\\:h~r;..U~tITH\j~fl~A~O~NY~(junN AI. roni illtluslr.\'. obtainl'll frum almost any large f&lllr\·. th. r~hI 10 ret ~ c an, matt.r tumL.h.d 'LW~I~~~~~~~~~~I::' °ilr':,~~~e.~':~~:;tI mill. J:~~:::e:~r:~· ::!:i.~fo~~· National llaeuonl To "Get Ahead" one must "Plan • • • Spray Egg Yolk Ahead." 3-"'s there a regi stration fcc those wllo attend your national tion? What is the amount and what Riverside Printing Co. r New Members does it entitle registmnts to 1" asks ~ Vol. X May 15, I9l8 No.1 38 S. Dearborn St. Three new mrmbers of the National machine manufacturer in Chicago. INC. ~Iacaroni Manufacturers association Reply-For the past 7 years the ClUl­ JOE LOWE. CO. Special Car to Convention Weft· welcomed in April 1928 by the vention has heen made in a degree self­ CHICAGO ILLINOIS sm Souti, .LhI&nd An, Bwh Tenninal Bldl. 8 $.1 W. l.oPal.efd 51. ofiicers of this trade organization that SUPIM1(ting by charging a registration fl'f CfllCAGO, Ill. BROOKLYN, N. Y. BALTIMORE, MD. A Ipedal observation car contain­ has been stri"ing consistently to promote uf Ten Dollars. This entitles rcgistram Color Printers lor 58 Years 1100 Ptbleo SL ing 10 compartments will be at­ the general welfare of the macaroni to all the privileges of the convention, 10 LOS ANGfJ...ES, CAt.. tached to Train NO. 3 leaving New making business in this country. Thd r entertainment alltl special cOllvention L-.______York city at 8 :45 a. m. eastern .tand­ action of \'oluntcering cooperation in ap­ features. The registration fce is ard time over the New York Central preciation of the good work already nc­ charged alike to association members. railroad Monday, June 18, due to ar­ complished, or now being pushed with allicd tradesmen and l.'Uests. rive in Chicago Tuesday morning, \'igor, is an examille which other manu­ • • • June 19. at 1 :40 a. m. in plenty of facturers should follow. H ~ rc arc the 4-"Whcrc can I obtain a book in time to reach the convention head­ \'olunteers: English explaining all about the manu· quarters for the opening le.sion. The F. Pepe Macaroni Co.. Inc., lacture of macaruni and noodles 1" aski DURUM SEMOLINA Reservations should be made early Waterbury, Conn. a Seattle man who is intcrested in ,.1\ ' for accommodations on this special Feeber Macamlli Company, Harris­ tcring this business. • car. An additional ear will be ar­ burg, Pa. Reply-"We kllow of no such ranged for if the number warrants. D. K. Kreider N()(}{lIe Co., Harris­ printed in English, thuugh there is a burg. Pa. authoritati\'c book on this subject Interest in the Silver Jubill'e Conven­ Italo-French Produce Co., Pittshurgh. Italian." lSee page 33.1 tion in Chicagu. June 19-21. 1928. is Pa. reaching a high pitch in tbe cast as it is The aJIPlications of the last 3 lIew everywhere, according to reports reach­ nlt~ mbers were readily offered to Secre­ ing those ill charJ:e of the cOII\'entioll tary M. J. Donna, who made a friendl)' a rrangements. call on them while ell route to Washing­ If the present plans reach cOlllpletion, ton, D. c., to attend the hearing 0 11 the 3S no doubt they will. th ~ New England, proposed Definitions and Standards fur New York, New J ersey and Pennsylania Scmolina and Farina. Mr. Pt'llC I)(rson­ manufacturers will travel til alica~o in ally presented his application in Wash­ style and cmu(ort. Arrangements are ington. being made for a special C.lr or ca rs to A duzen more volunteers arc wanted FLETCHER • EICHMAN " CO. leave New York either Sunday or MOII­ hefore the 1928 convention. Who will _limn.' day, June 17 or 18, tu reach Olicago in be among thuse who will thus acknowl­ HZolt, Brand" En Product. r.re CA&. .... ~, r." time tor the opening session. The plan edge the \'alue of unity in uplifting our ....ddt Mkcte'''' ..... • is being spunsored by the durum mill tradd Hurry your decisiun to the sec­ CAPITAL FLOUR MILLS, Inc. representatives in that section of the retary. country. t.c .. ...,.·.'"'.a ,.ar-.e. MINNEAPOLIS SAINT PAUL 111is will bring into friendly cuntact a The economy of today is the profit 1435 W. 37th St. MINNESOTA large group of ea5lem manufacturers nf tomorrow. .., . .'

OUR PURPOSE, OUR Marro, EDUCATE OUR OWN PAGE ELEVATE Fir" .. National Macaroni Manufacturers INDUSTRY . ., Association ORGANIZE JOHN J~ CAV AGNARO HJtRMONIZE Local and Sectional Macaroni CIUchs TII_"·· MANUFACTURER Engineers and Machinists OFFICERS 1927-1928 Harrison, N. U. S. A. HaHay J(unLLK~~P;Q;;;:VT ___ prflld'lIl J. . C. 8. FOUL»' York ClI,. Dlrutor JOliN RAvAR1N;tr City. N. J. Hr. VI" p".. hha, Dlt.clot 1.. It. CUNEO 51. Loul., WII. A. I. VAOHINO 0;.,.... Colo. Trt.. "rer ColLtlallnillt'. PL ALPONIO OIO~~'i7..~",~.~H~.~y... ___ Dlttclor NATIONAL BDUCATIONAL CO .... ITTEK r II. J. DONN" P. O. Dr.wet ND. I, nraidwood,:y.tl.l ,. ..d 1t4I10I' Da. B. R. JA~D~~~ 51. N. W.. W~~~6~D~ JtlpUHIII.t1 .... Complete Preslea Equipment. Kneaders The President's Column The Secretary's Column Mixen Attend and Sw.p Our Convention 'Motto Trade conventions giw to industries what {~lIowship giVl'S Tilt' ).Iore We Lt'am, The More We Eam. Mould Cleanen 10 individuals. Miuj.!linC with those whu ar e daily facc to • • • Accumulator (ace wi th truuhles and prohlems similar to ours gives us Lelt You Forget strcngth and inspiration to be helter ll1en. By our nptimislll The 1928 conference of the Macaroni Industry in SYlteml Cutten we help l'ach olher to be more cheerful amI all of us get it will hI..' held in Chicago on June 19·21, at the ' hrighter outlook of things in genl:ral. lIeadt hotel. Yes, it's UIK.'n tn everyone inlerested Brakes Through beller UlHJerslandings gajned in friendly meetings tradt·. It's yuur business; hcttcr attend 10 it. we learn to push furward without c1howing others aside. If we • • • Moulds, Etc. Cl'! along oilly by trampinG' 011 the wcaker, thell the price Clf United Action Essential ndv3ncel11ent is altugether too high, "Tod

r • ...... ~ ::isijiii·!~:: . .::-Q,~xxxx.i-:j; · :: SEMOLINA •• F-¥* ,..., •• ...~ ~. .i:.~. N·~ · ....~ .;:"",.~ .... • ~ ~ •• i .. ~~ ~c..~ .. ". • · ~';clll)() ~~,,: • '", ., ~~ .. ; .. • •• • .t. • •• AXXJ~,.· , · '...... : ,~' ,'.. It ••• II •

)

As the oldest millers of durum wheat. we have had the longest experience in supplying prod­ ucts for macaroni making. This experience is reflected in the exceptional quality of Pillsbury's Semolina No.2 and Pillsbury's Durum Fancy Patent, Pillsbury Flollr Mills Company "Old ell Mill,,. of J)u'UI1I WhUl " Mlnneopoll.r. U. S. It. MU :-cn UlIllI." S~lnl I'liul C:hlC>lllo Jickaunrllle I·hlh.. ltll ' hl~ ",'han, 1,..,1 Anlltln l'llllburlh Scrll nlo n Allintl Undnn.tl Sprlnll.hlll C:I"lland \ltmphh ""ul.O1II"luk ... l'rudiJe"no IIIIUmur. U.II .. ~~!"~r;:"," naHol! 1", ... 1>1 .. " Rlchmolld Iiollon S, .. 'I'UIIr. Sl lnll", u" Ilu«ll" Indllnll PUlL1

"