( . - -Dear Mr6pouldtng, · Thank you for Q verr nice trip. . We Learned manY. new thmg We hked all the 5rore . .It . was fun qn the el~vator . qn ··· the e5cblotor . ·· ~ We enjoyed our lunch with you . . It was a good lunch Than K you aqQ'n ! Love. l11e Fl rst Gracie iI· """"'~@"' . "" . .~ ~~<> -' _ """4.-'l· . " -~0-0-,: ' J ...... ,p ... · -.· .- .~ ' .. ,-:_ • f \ ~j ~-- ~ -- ~-~) ..; ' ~ (®~~~@~ 10 t : - (~ --· "'~" ~v~ ~~- - \1: . / 0-:. ~ i. - ~'.,f "<' ~~ . .... ~· ~ J -. ( /D<;J;" ---; ' ;\/ 9'~\/:::tt ~ • \f' €\-. ~--~ --..:._1 ··~~_4.~. \. \r;'<;:r .: ·. ~ ~ . t? ~ •·14,...,7-"ll n . --~-- --,..___ -...... ""' ··' - • ---·~r 1- 5 WP/ejse co:-f..t. c;. 'ifd v:, ~ - - e '"" .,_ , ~- - • ·- 1 I .\S . •""-' "· }. u o nc.\ve a . ""I sa.ndvvl<:.i\ wifh L:;,, vope y Joe LIFE AT McCURDY'S The Young Visitors By and for lhe employees of McCurdy & Co. That "thank you" letter admired by Main and Elm Street, Rochester 4, Elwood Spalding, Employee Counse­ VOL. XII APRIL, 1959 No.5 lor, in the front cover picture was the handiwork of the entire first grade of Editor, RuTH P. OTT the Washington Irving School. ,, Artist, FLORENCE LINHos They came to visit McCurdy's a few Photographer, GEORGE L. W ETZEL weeks ago, accompanied by their Reporters: Florence Anderson, Theresa Ca n­ giano, Lucy Carnevale, Leonard Cieslinski, teacher, Mrs. Elmer Meyers (wife of Lali Connolly, Pat Kanaley, Ruth Kruger, McCurdy's Warehouse Manager.) Thomas LoDato, Angie Madalena, Lucy Ma­ Piloted by Mr. Spalding, the 26 dalena, Frances Magarian, Virginia Mulder wide-eyed youngsters saw McCurdy's Louise Nagle, Mary O'Connor, Bobbie Puck· from the loading platfo rm and the ridge, Edgar Reynolds, Ellen Robinson, Mildred Schmidt, Lotte Steamer, Margaret sub-basement Delivery to the Receiv­ Tillman, Mildred Turner, Tom Wiley, Mar­ ing Room on Sixth. They learned how tina Zegarski. escalators ru n, delighted in the Toy Department, toured departments from flo or to floor, and wound up with luncheon in the Tea Room. McCurdy's Shows Fashions Once back in school, they composed In New Auditorium the "thank-you" letter co ntaining a The honor fell to McCurdy's to self-portrait of every child. Along with hold the first fashion show in the new it came a large album of their draw­ auditorium at Kodak Park. Opened in ings depicting high poi nts o( their tour. January, it is "magnificent" (we quote The public was able to share in Charles Ellis, our Display Manager, the children's appreciative efforts when who did the show's setting.) drawings and album were displayed in Connie DeCamp put the show to­ an Elm Street window. gether and did the commentating. Kodak supplied the models. LEONARD KIRBY Held on the evening of March 11th, Leonard Kirby, who had been with the event attracted a good house . .. McCurdy's for more than thirty-five nearly every one of the 2,500 seats years, died February 23rd. Starting in was filled. January, 1922, he was the man with the longest employment when he re­ tired in March, 1957. On the Back Cover Mr. Kirby was in the Wallpaper Best bowling score of the season Dept. until 1952, then in Customer was rolled up by Eddie Okolowicz .. . Service. Many will remember his par­ you see him in action on the back ticipation in Store parties (he played cover. the piano) and his excellence at his For more news of McCurdy's Men's hobby of photography. Many more Bowling league, turn to page 11. will remember his quiet friendliness.

2 Alterations' Standard Is "Golden Rule" Even the best of friends who work would be submerged, peace would closely together every day sometimes reign. find differences of opinion. That's how She took her problem to Charles it is in McCurdy's Alterations Depart­ Ellis, Display Manager, who promptly ment. sought the assistance of John Howard, Some like it hot, some like it cold Sign Writer. . . . what's enough light for one work­ You see the result above. Robby is er is too much for another. Arbiter of proudly pointing to her "Golden all such variances is Ellen Robinson, Rule." It's mounted on a bright wall Alterations Supervisor. One day, it occured to her that the in the Alterations Department, to best rule of all was the Golden Rule. remind one and all to "Do Unto If everyone abided by that, small dif­ Others As You Would Like to Be ficulties would vanish, little irritations Done By."

3 4 McCurdy's E.M.B.A. Names New Officers William Deegan is president of Mc­ Curdy's Employees' Mutual Benefit Association, following the annual din­ ner and election held in the Main Store Cafeteria March II th. The new officers are pictured above. Seated, from left: Kathleen McGov­ ern, treasurer; William Deegan; The­ resa Cangiano, vice-president; Marilyn Adams, Secretary; Samuel Ludwig, assistant treasurer. New directors, standing from left: Alan Davidson, Nancy Allen, Gene Giovedoni, Eddie Bostick and Tom Wiley. Harry Strange (shown right) is the new director from Northgate. zel Keon and Mae Waltz. In the lower On the opposite page, above, the picture, Frank McKee and Sam Lud­ "crew" that produced and served din­ wig help to collect ballots in the elec­ ner. From left: Kathryn Gilmore, Vern tion. Jodoin, Andy Gonzalez, Tony Seda, For the story of the E.M.B.A. elec­ Catherine Wallace, Lydia Martin, Ha- tion at Geneva, please turn to page 7. 5 McCurdy's of Geneva Employees at their annual news of the election, and more pictures oJi. the party, E.M.B.A. meeting the evening of February 25th. For see the facing page. McCurdy's of Geneva E.M.B.A. Meeting

The E.M.B.A. in McCurdy's of Vice-President; Howard Palmer, Al­ Geneva held its annual dinner and ternate President. election of officers in the store on Feb­ ruary 25th. New officers are shown Shown also are snap shots taken above; left to right: Lucy Carnevale, at the party. On the opposite page, Alternate Vice-President; Pat Van the entire group has assembled for Kirk, President; Mary O'Con11or, a picture. 7 Dear Sirs: Gentlemen: A friend has recommended to me Recently, I experienced a most sat­ your new sheer elastic nylon stockings isfactory service from one of your em­ that triumph over tired legs, namely ployees and I thought you wm.Hd be "Supp-Hose." I am hoping it will be pleased to hear of it. possible for you to mail me two pairs. The clerk is Mrs. Dorothy Schroe­ I wish to thank you in advance for der of your Housewares. An item I the prospect of wearing your good was seeking was not in stock. Mrs. hose. God bless you, dear folk, as you Schroeder made every effort to obtain labour in making something good for one for me by a deadline J specified. mankind. It was through her initiative that Gratefully yours, we found the item, an intended gift, Mrs. Kathleen Senoff at one of your branch stores. Delivery Africa Inland Mission was promised to comply with my Kijobe, Kenya, East Africa deadline. Naturally, I was disappoint­ ed when the item did not arrive on Dear Sir: that date. It is a pleasant experience shopping But my disappointment was brief, in McCurdy's. For the past twenty for later that evening, after hours, years we have found many of our Mrs. Schroeder called me from her shopping needs met in your store. home. Your delivery service couldn't This winter, I shopped all over town meet my deadline, so Mrs. Schroeder for a coat, without success. However, took personal responsibility for deliv­ I am happy to say I found the right ery. That evening, her son brought the coat in McCurdy's. item to my home. Also, we are very pleased with the I was very impressed at the courte­ help and service we have received ous and concientious service. This let­ when sending gifts to distant friends. ter is to show my appreciation to both Evelyn M. Newsome you and her for the ability to take an interest in your customers' purchases Not all of our "orchids" are sent by even after the sale. mail. This one came by phone, when My congratulations and smcere Mrs. P. C. Albright called Wesley thanks. Perine, Store Supertintende~t. Very truly yours, She commended the outstanding Marian Isidore salesmanship and patience of Mike McCurdy and Company Kelly in the Rug Dept. She further Your full page ad in Wednesday's commented on the very courteous car­ D&C was a masterpiece of style and pet laying team, who, she said, "would cleverness. More power to you. be a credit to any organization." Mrs. R. C. W a/lace

8 Replicas of Famous Jewels On Display That's a replica of the Imperial the Tower of London. She found the State Crown being held by Carole McCurdy display reproductions not Thomson, Merchandise Control. The only excellent, but much easier to view original has been worn by the rulers at close range than the crowns, tiaras of England at their coronations. and other historical pieces guarded by The replica was one of a display of the keepers in the Tower. reproductions of the Crown Jewels of Worth $45,000 in themselves, the England and other world famous dia­ replicas are of white sapphires and monds on the Fourth Floor the week beautifully cut crystals, made under of March 9th. supervision of the court jewelers. They Carole, a native of Glasgow, Scot­ drew hundreds of admirers to Mc­ land, has seen the original jewels in Curdy's Fourth Floor.

9 Fashions for the Very Young at Geneva It was ladies' night ... very young look at the audience and decide it's ladies, that is . . . at McCurdy's of mighty amusing. , Geneva March 8th. They were the 2. Kathleen Kane, daughter of Jim center of attraction as they modeled Kane, finds this modeling business is in a children's fashion show, to the really serious. delight of an audience of more than 3. Sheryl Devaney, daughter o£ three hundred. Edward Devaney, displays an Easter Five of the enchanting young mod­ outfit. els were daughters of store personnel. 4. Delene Scirabba receives moral You see them, above, in pictures taken support from father, Frank. by Lucy Carnevale. Commentator was Dorothy Bruno, 1. Perky Foland, d~ughter of Jerold Supervisor. Also on hand for the event Foland, and Kern Bruno, daughter of was a popular visitor, the Easter Dorothy Bruno, have a preliminary Bunny. 10 Tops in McCurdy's Men's Bowling League It was a finale in more ways than McCurdy's Bakers defeated Sibley's one when McCurdy's Men's Bowling Bakers for the third time in four years League wound up the season at Elm in a bowling match January 30th. This Bowling Hall on March 25th. The gives them permanent possession of hall will make way soon for Midtown the Midtown Bakers' Trophy, appro­ Plaza. High man, as for several years past, priately designed as a two-quart meas­ was Eddie Okolowicz, with a 163 ure. Painted in gold, it carries the win­ ners' name and date of victory lettered average for the year. You see him on in black. Above all, it is a symbol of the back cover. Leading team for the good sportsmanship that has ex­ the 1958-59 period was the Decora· isted between the two bakery depart­ tors. They are shown, left to right in ments for several years. the picture above: Claude Hutchin­ McCurdy's total score for three son, Lee Nauertz, Tony Seda, Vin Pul­ games was 2,364 against 2,214 for vino and Joe Matrichisa. Sibley's.

11 OUT NORTH GATE WAY SECOND STORIES by Martina Zegarski by Angie Madalena A new granddaughter arrived Our best wishes for a speedy recov­ March 1st for Barham Haehl, China ery go to Ida Heil, Alterations, who is and Silver Dept. recuperating from an operation. We are happy to have Maria Seil­ Dawn Harris, Better Dresses, and nacht, Dress Dept., back after illness. her mother visited her brother who is Norma Heberger, daughter of Inez in service in Texas. H eberger, Blouses, and a sophomore Our sympathy goes to Connie De­ at D'Youville College, Buffalo, made Camp, Fashion Coordinator, on the the Dean's List for the second time, recent death of her grandfather. with straight A's. Louise Perry, Bridal, visited her Ena Brink, Ready-to-Wear, was in­ daughter and son-in-law in Memphis. jured in a fall on the ice. The Women's University Club re­ Neal Miller, son of Edward Miller, cently held a display of the paintings Northgate Manager, won four Gold of Jacques Clements, son of Ruth Key awards and three honorable men­ Magvon, Coats and Suits. They re­ tions in the recent Seventh Regional ceived an excellent review from the High School Art Exhibit for Central "Times-Union" art critic. and . Mr. Miller, senior, won photographic honors, too. Kay Boland, Junior Fashions, vis­ One of his entries was accepted for the ited her sister and brother-in-law in Annuaf International Photographic Miami. Salon at the . Our sympathy goes to Edna Shan­ Myrtle Jacobson, Coats and Suits, non, Junior Fashions, whose mother is back from a Florida vacation. died recently. Our sympathy goes to LaVerne Dennis Duffy, Shoes, and his wife Daggs, Linens, whose father died and her sister, Ada Briemer, Execu­ March 4th. tives' Secretary, visited a brother in Edward Miller, Northgate Man­ Florida in March. ager, is on the Board of Directors of the Hearing and Speech Center. ADVERTISING and DISPLAY by Leonard Cieslinski SOME of the PEOPLE Display Department welcomes Peter 1. Dorr Brokaw, Delivery. Despard to its staff. He transferred 2. Elizabeth Willower, McCurdy's from Housewares. of Geneva Home Furnishings Super­ Leonard Cieslinski spent a week of visor. (See page 15.) vacation at home in March.

12 A WORD PROM THIRD FIFTH NOTES by La// Connolly by Rvth Krvger It's a new wunddrtughtcr for Mar­ Maerian Baker, Buyer's Assistant garet Mdvillt·, I oytimc Dresses. Her in China and Glassware, a:nd her hus­ name is Mury Catherine. band are back from a Florida vacation. We bid farewell to Bill DeMars, The engagement is announced of Toy Dept., for the duration of the Marilynn Fox, R.I.T. contingent in the baseball season. Gift Registry, and Larry Henig, also We welcome Betty Gilbert, Girls' an R.I.T. student. Their wedding is and Teens' Buyer, back from her re­ planned for September 12th. cent illness. Mae Patten, Lamps, and her hus­ We're sorry to hear of the illness of band motored to Florida last month. Louise Singreen, who retired after Ellen Pichel, Lamps, spent a week­ many years in the Corset Dept. end in New York with her husband, We are happy to welcome back who represented Stromberg-Carlson at Rosemary Smith, Infants' Buyer, who the I. R. A. convention. had been ill. Our sympathy goes to Alice·Monks, We miss Dorr Brokaw, Delivery, Accounting Office, whose brother died whose duties have been transferred March 12th, and to Vera Tuttle, Ac­ from the Third Floor. counting Office, and Lee Tuttle, Traf­ Ruth Williams, Lingerie Buyer, and fic Manager, whose mother died her daughter, Kathleen Davis, enter­ March 22nd. tained the Lingerie departme nts, DELIVERY SPECIALS Downstairs Hosiery and Accessories by Flo rence Anderson and other friends from the Store in We welcome Harold Green, new­ Mrs. Davis' new home rece ntly. Guests co mer to the Store. met the new Davis baby, Charles Bernice LaPorte, formerly of the Nathan. Gift Wrap Desk, is now supervisor MAIN STREETER of charge backs. by Pat Kanaley That nice young man you see pick­ It's a first grandchild for Tim l-!ctrl ­ ing up delivery packages for the Sec­ ley, Appliances. The baby girl, born ond and Third Floors is Bruce Tor­ March 2nd to Tim's daughter, Mari­ quato. lyn, has been named Marcy. Sadie Malley vacationed in Florida Our sympathy goes to Helen Hig­ last month. bie, Book Buyer, whose mother died Congratulations to Wilson Camp­ unexpectedly on March 8th. bell, who celebrated his 87th birthday Francis Delly, son of Sadie Deily, March 3lst. May he enjoy many more! Men's Shop, won first prize in a sci­ ence group project sponsored by Mc­ STORK NEWS Quaid High School. Francis, who is Colleen Marie Kane, born March a student at St. Augustine School, had 15th, makes it four girls for Jim Kane, as his subject "The Effect of Chemicals Geneva Supervisor of Sportswear and on Plants." Accessories.

13 Thanks to the E.M.B.A. Many thanks to the E.M.B.A. for Mrs. Fitch and I very much appre­ the beautiful flowers. ciated the expression of sympathy con­ Mary Breth veyed by the beautiful flowers sent at My family joins me in thanking you the time of my mother's death. It helps for your kind expression of sympathy. to be remembered at such a time. The employees in the department Cyril Fitch where my son works were most kind. Dora H. V arcoe I wish to thank all my friends at McCurdy's for their kind expressions The floral arrangement was lovely. of sympathy on the occasion of my Thank you. Mrs. fohn R. Barsell mother's death. The family of Antonina Belva Edna Shannon wishes to express deep appreciation I am grateful for the wonderful ex­ for the expressions of sympathy from my many friends at McCurdy's. pressions of sympathy at the time of Catherine Canfarotta my granddaughter's death. Theresa DeVincentis I deeply appreciate the flowers and other expressions of sympathy sent at Our thanks to mother's many the time of my brother's death. friends who so generously contributed Alice Monks to the fund for the memorial that was sent to the Trappists. We think this Rochester News in Okinawa would have pleased her more than any other expression of sympathy could have. The Children of Elizabeth (Betty) Gordon A million thanks to each and every­ one for all the lovely cards, flowers and gifts I received while in the hospital. Edna Bordner Many thanks for the beautiful plant Melvyn M. Smilack, son of Ann sent to· me at the hospital. Your kind Smilack, Transfer Desk, is stationed thoughts will always be gratefully re­ with the U. S. Army Headquarters membered. Company on Okinawa. To his sur­ Denny Duffy prise, he recently read a half page I story about remodeling and recon­ Your kind expression of sympathy struction in in is deeply appreciated by the family of the Okinawa paper published 10,000 Emily A. Comstock miles from his home town. My father and I are deeply grateful He's shown in the picture above for all your thoughtfulness and kind­ receiving a trophy he won as 1958 ness at the time of my mother's death. champion of the Comptroller Handi­ Helen Higbie cap Bowling League in Okinawa. 14 15