( . - -Dear Mr6pouldtng, · Thank you for Q verr nice trip. We Learned manY. new thmg We hked all the 5rore . .It . was fun qn the el~vator . qn ··· the e5cblotor . ·· ~ We enjoyed our lunch with you . It was a good lunch Than K you aqQ'n ! Love. l11e Fl rst Gracie iI· """"'~@"' . "" . .~ ~~<> -' _ """4.-'l· . " -~0-0-,: ' J .... ..,p ... · -.· .- .~ ' .. ,-:_ • f \ ~j ~-- ~ -- ~-~) ..; ' ~ (®~~~@~ 10 t : - (~ --· "'~" ~v~ ~~- - \1: . / 0-:. ~ i. - ~'.,f "<' ~~ . .... ~· ~ J -. ( /D<;J;" ---; ' ;\/ 9'~\/:::tt ~ • \f' €\-. ~--~ --..:._1 ··~~_4.~. \. \r;'<;:r .: ·. ~ ~ . t? ~ •·14,...,7-"ll n . --~-- --,..___ -...... ""' ··' - • ---·~r 1- 5 WP/ejse co:-f..t. c;. 'ifd v:, ~ - - e '"" .,_ , ~- - • ·- 1 I .\S . •""-' "· }. u o nc.\ve a . ""I sa.ndvvl<:.i\ wifh L:;,, vope y Joe LIFE AT McCURDY'S The Young Visitors By and for lhe employees of McCurdy & Co. That "thank you" letter admired by Main and Elm Street, Rochester 4, New York Elwood Spalding, Employee Counse­ VOL. XII APRIL, 1959 No.5 lor, in the front cover picture was the handiwork of the entire first grade of Editor, RuTH P. OTT the Washington Irving School. ,, Artist, FLORENCE LINHos They came to visit McCurdy's a few Photographer, GEORGE L. W ETZEL weeks ago, accompanied by their Reporters: Florence Anderson, Theresa Ca n­ giano, Lucy Carnevale, Leonard Cieslinski, teacher, Mrs. Elmer Meyers (wife of Lali Connolly, Pat Kanaley, Ruth Kruger, McCurdy's Warehouse Manager.) Thomas LoDato, Angie Madalena, Lucy Ma­ Piloted by Mr. Spalding, the 26 dalena, Frances Magarian, Virginia Mulder wide-eyed youngsters saw McCurdy's Louise Nagle, Mary O'Connor, Bobbie Puck· from the loading platfo rm and the ridge, Edgar Reynolds, Ellen Robinson, Mildred Schmidt, Lotte Steamer, Margaret sub-basement Delivery to the Receiv­ Tillman, Mildred Turner, Tom Wiley, Mar­ ing Room on Sixth. They learned how tina Zegarski. escalators ru n, delighted in the Toy Department, toured departments from flo or to floor, and wound up with luncheon in the Tea Room. McCurdy's Shows Fashions Once back in school, they composed In New Kodak Auditorium the "thank-you" letter co ntaining a The honor fell to McCurdy's to self-portrait of every child. Along with hold the first fashion show in the new it came a large album of their draw­ auditorium at Kodak Park. Opened in ings depicting high poi nts o( their tour. January, it is "magnificent" (we quote The public was able to share in Charles Ellis, our Display Manager, the children's appreciative efforts when who did the show's setting.) drawings and album were displayed in Connie DeCamp put the show to­ an Elm Street window. gether and did the commentating. Kodak supplied the models. LEONARD KIRBY Held on the evening of March 11th, Leonard Kirby, who had been with the event attracted a good house . .. McCurdy's for more than thirty-five nearly every one of the 2,500 seats years, died February 23rd. Starting in was filled. January, 1922, he was the man with the longest employment when he re­ tired in March, 1957. On the Back Cover Mr. Kirby was in the Wallpaper Best bowling score of the season Dept. until 1952, then in Customer was rolled up by Eddie Okolowicz .. Service. Many will remember his par­ you see him in action on the back ticipation in Store parties (he played cover. the piano) and his excellence at his For more news of McCurdy's Men's hobby of photography. Many more Bowling league, turn to page 11. will remember his quiet friendliness. 2 Alterations' Standard Is "Golden Rule" Even the best of friends who work would be submerged, peace would closely together every day sometimes reign. find differences of opinion. That's how She took her problem to Charles it is in McCurdy's Alterations Depart­ Ellis, Display Manager, who promptly ment. sought the assistance of John Howard, Some like it hot, some like it cold Sign Writer. what's enough light for one work­ You see the result above. Robby is er is too much for another. Arbiter of proudly pointing to her "Golden all such variances is Ellen Robinson, Rule." It's mounted on a bright wall Alterations Supervisor. One day, it occured to her that the in the Alterations Department, to best rule of all was the Golden Rule. remind one and all to "Do Unto If everyone abided by that, small dif­ Others As You Would Like to Be ficulties would vanish, little irritations Done By." 3 4 McCurdy's E.M.B.A. Names New Officers William Deegan is president of Mc­ Curdy's Employees' Mutual Benefit Association, following the annual din­ ner and election held in the Main Store Cafeteria March II th. The new officers are pictured above. Seated, from left: Kathleen McGov­ ern, treasurer; William Deegan; The­ resa Cangiano, vice-president; Marilyn Adams, Secretary; Samuel Ludwig, assistant treasurer. New directors, standing from left: Alan Davidson, Nancy Allen, Gene Giovedoni, Eddie Bostick and Tom Wiley. Harry Strange (shown right) is the new director from Northgate. zel Keon and Mae Waltz. In the lower On the opposite page, above, the picture, Frank McKee and Sam Lud­ "crew" that produced and served din­ wig help to collect ballots in the elec­ ner. From left: Kathryn Gilmore, Vern tion. Jodoin, Andy Gonzalez, Tony Seda, For the story of the E.M.B.A. elec­ Catherine Wallace, Lydia Martin, Ha- tion at Geneva, please turn to page 7. 5 McCurdy's of Geneva Employees at their annual news of the election, and more pictures oJi. the party, E.M.B.A. meeting the evening of February 25th. For see the facing page. McCurdy's of Geneva E.M.B.A. Meeting The E.M.B.A. in McCurdy's of Vice-President; Howard Palmer, Al­ Geneva held its annual dinner and ternate President. election of officers in the store on Feb­ ruary 25th. New officers are shown Shown also are snap shots taken above; left to right: Lucy Carnevale, at the party. On the opposite page, Alternate Vice-President; Pat Van the entire group has assembled for Kirk, President; Mary O'Con11or, a picture. 7 Dear Sirs: Gentlemen: A friend has recommended to me Recently, I experienced a most sat­ your new sheer elastic nylon stockings isfactory service from one of your em­ that triumph over tired legs, namely ployees and I thought you wm.Hd be "Supp-Hose." I am hoping it will be pleased to hear of it. possible for you to mail me two pairs. The clerk is Mrs. Dorothy Schroe­ I wish to thank you in advance for der of your Housewares. An item I the prospect of wearing your good was seeking was not in stock. Mrs. hose. God bless you, dear folk, as you Schroeder made every effort to obtain labour in making something good for one for me by a deadline J specified. mankind. It was through her initiative that Gratefully yours, we found the item, an intended gift, Mrs. Kathleen Senoff at one of your branch stores. Delivery Africa Inland Mission was promised to comply with my Kijobe, Kenya, East Africa deadline. Naturally, I was disappoint­ ed when the item did not arrive on Dear Sir: that date. It is a pleasant experience shopping But my disappointment was brief, in McCurdy's. For the past twenty for later that evening, after hours, years we have found many of our Mrs. Schroeder called me from her shopping needs met in your store. home. Your delivery service couldn't This winter, I shopped all over town meet my deadline, so Mrs. Schroeder for a coat, without success. However, took personal responsibility for deliv­ I am happy to say I found the right ery. That evening, her son brought the coat in McCurdy's. item to my home. Also, we are very pleased with the I was very impressed at the courte­ help and service we have received ous and concientious service. This let­ when sending gifts to distant friends. ter is to show my appreciation to both Evelyn M. Newsome you and her for the ability to take an interest in your customers' purchases Not all of our "orchids" are sent by even after the sale. mail. This one came by phone, when My congratulations and smcere Mrs. P. C. Albright called Wesley thanks. Perine, Store Supertintende~t. Very truly yours, She commended the outstanding Marian Isidore salesmanship and patience of Mike McCurdy and Company Kelly in the Rug Dept. She further Your full page ad in Wednesday's commented on the very courteous car­ D&C was a masterpiece of style and pet laying team, who, she said, "would cleverness. More power to you. be a credit to any organization." Mrs. R. C. W a/lace 8 Replicas of Famous Jewels On Display That's a replica of the Imperial the Tower of London. She found the State Crown being held by Carole McCurdy display reproductions not Thomson, Merchandise Control. The only excellent, but much easier to view original has been worn by the rulers at close range than the crowns, tiaras of England at their coronations. and other historical pieces guarded by The replica was one of a display of the keepers in the Tower. reproductions of the Crown Jewels of Worth $45,000 in themselves, the England and other world famous dia­ replicas are of white sapphires and monds on the Fourth Floor the week beautifully cut crystals, made under of March 9th. supervision of the court jewelers. They Carole, a native of Glasgow, Scot­ drew hundreds of admirers to Mc­ land, has seen the original jewels in Curdy's Fourth Floor. 9 Fashions for the Very Young at Geneva It was ladies' night ..