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2015 Q4 Daily Newspaper TRAC

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Business of Providing Assurance Canadian Daily Newspaper Trend Report About Circulation (TRAC) Fourth Quarter Data – October Through December 2015 (Released February 2016) ASSURANCE | BRAND | BUSINESS | COMPLIANCE | CONSUMER | DATABASE | E-MEDIA | EVENTS | INTERACTIVE | NEWSPAPER Make informed media buying decisions when considering Canadian daily newspapers. The Daily Newspaper Trend Report About Circulation (TRAC), published quarterly, reports average quarterly total circulation for all members with paid and non-paid daily newspapers, unless otherwise noted, including: Paid Daily Newspaper Non-Paid Daily Newspaper Total Circulation Total Circulation • Paid Circulation • Non-Paid Circulation • Sponsored/Free Circulation • Public Place Distribution • Circulation by Geographic Area (CMA/Non-CMA) • Box Distribution • Net Unique Individuals FDSA Accreditation Audited Web Data Social Media Connections CCAB accredits distribution centres across Canada in accordance with the six-step flyer accreditation process established by the Flyer Distribution Standards Association (FDSA). A complete list of FDSA-accredited distribution centres and products can be found at www.fdsa- canada.org. Daily newspapers that are FDSA-accredited are marked with a checkmark (a). Members’ circulation reports are available on the BPA Worldwide website. The Daily Newspaper TRAC is also available in Microsoft Excel® format on the BPA Worldwide website. CCAB Toronto Office Montréal Office Offices: 1 Concorde Gate 1 Holiday Avenue Suite 800 East Tower, Suite 501 Toronto, ON M3C 3N6 Pointe-Claire, QC H9R 5N3 T: 416.487.2418 T: 514.845.0003 F: 416.487.6405 Tim Peel Matt Pasquale Follow us on Twitter [email protected] [email protected] @ccabBPAWW Paid Daily Newspaper TRAC Fourth Quarter Data – October Through December 2015 Newspaper Website Social Media Circulation by Geographic Area Average Average Average Average Monthly Province Publishing FDSA Total Net Average Sponsored/ Average Average Unique Twitter Facebook Publication/Brand Company Market Accredited** Edition Circulation Recipients Paid Free CMA CTZ & RTZ Browsers Followers Likes NEWFOUNDLAND Weekday 3,829 3,829 3,790 39 3,719 Transcontinental Western Star, The Corner Brook Saturday 4,007 4,007 3,969 38 3,900 Media 166,965 Transcontinental Weekday 24,637 24,637 13,746 10,891 18,561 Telegram, The Atlantic Media St. John's Saturday 32,732 32,732 22,276 10,456 24,455 Group Inc. 455,790 PRINCE EDWARD ISLAND Transcontinental Weekday 13,361 13,361 12,982 379 12,815 Guardian, The Atlantic Media Charlottetown Saturday 14,566 14,566 14,566 0 13,897 Group Inc. 331,862 Weekday 5,120 5,120 5,075 45 5,027 Transcontinental Journal Pioneer Summerside Saturday 5,446 5,446 5,446 0 5,334 Media 104,430 NOVA SCOTIA Weekday 16,659 16,659 15,108 1,551 16,224 Transcontinental Cape Breton Post Cape Breton Saturday 15,870 15,870 15,689 181 15,393 Media 309,903 QUEBEC Weekday 260,725 260,725 174,409 86,316 167,662 Journal de Média QMI Inc. Montréal Saturday 257,643 257,643 180,448 77,195 163,203 Montréal, Le Sunday 263,676 263,676 181,345 82,331 167,334 Weekday 162,111 165,996 82,717 79,394 105,043 Journal de Média QMI Inc. Quebec City Saturday 169,725 174,611 89,208 80,517 110,714 Québec, Le Sunday 162,305 166,911 82,642 79,663 106,161 ONTARIO Sun Media, Weekday 6,025 6,025 5,858 167 6,026 a division of Intelligencer, The Belleville Saturday 6,035 6,025 5,888 147 6,035 Postmedia Network Inc. 157,670 Sun Media, Weekday 19,699 19,699 11,216 8,483 16,077 a division of Expositor, The Brantford Saturday 11,977 11,977 11,473 504 8,257 Postmedia Network Inc. 278,852 Sun Media, Weekday 4,680 4,680 4,565 115 4,679 Chatham a division of Chatham Saturday 4,833 4,833 4,725 108 4,833 Daily News, The Postmedia Network Inc. 149,168 Sun Media, Weekday 7,169 7,169 6,839 330 7,170 a division of Standard Freeholder Cornwall Saturday 7,274 7,274 6,944 330 7,272 Postmedia Network Inc. 96,688 Metroland Media Weekday 129,696 123,713 71,876 57,820 100,232 Hamilton Spectator, The Hamilton Group Ltd. Saturday 133,538 127,020 76,963 56,575 102,502 Sun Media, Weekday 15,854 15,854 13,963 1,891 13,397 Kingston a division of Kingston Saturday 17,207 17,207 15,335 1,872 14,289 Whig-Standard, The Postmedia Network Inc. 307,240 Sun Media, Weekday 64,262 64,262 44,530 19,732 51,821 a division of London Free Press, The London Saturday 67,630 67,630 48,383 19,247 54,142 Postmedia Network Inc. 1,054,544 Paid Daily Newspaper TRAC Fourth Quarter Data – October Through December 2015 Newspaper Website Social Media Circulation by Geographic Area Average Average Average Average Monthly Province Publishing FDSA Total Net Average Sponsored/ Average Average Unique Twitter Facebook Publication/Brand Company Market Accredited** Edition Circulation Recipients Paid Free CMA CTZ & RTZ Browsers Followers Likes Sun Media, Weekday 14,217 14,217 7,057 7,160 12,810 Niagara Falls a division of Niagara Falls Saturday 7,559 7,559 7,075 484 6,152 Review Postmedia Network Inc. 239,704 Sun Media, Weekday 7,270 7,270 6,959 311 7,270 a division of North Bay Nugget North Bay Saturday 7,442 7,442 7,107 335 7,441 Postmedia Network Inc. 197,989 Weekday 34,270 30,040 26,149 8,121 26,946 Sun Media, a division of Saturday 32,435 27,272 23,609 8,826 25,174 Ottawa Sun Ottawa Postmedia Sunday 33,449 29,229 25,718 7,731 25,384 Network Inc. 1,364,752 Sun Media, Weekday 18,423 18,423 8,529 9,894 15,481 Peterborough a division of Peterborough Saturday 9,410 9,410 8,727 683 6,386 Examiner, The Postmedia Network Inc. 278,957 Sun Media, Weekday 26,664 26,664 11,256 15,408 24,593 a division of Standard, The St. Catharines Saturday 12,740 12,740 11,986 754 10,469 Postmedia Network Inc. 317,686 Sun Media, Weekday 7,986 7,986 7,654 332 7,986 a division of Observer, The Sarnia Saturday 8,467 8,467 8,157 310 8,466 Postmedia Network Inc. 214,998 Sun Media, Weekday 7,710 7,710 7,453 257 7,712 a division of Sault Star, The Sault Ste. Marie Saturday 8,125 8,125 7,434 691 8,125 Postmedia Network Inc. 108,488 Sun Media, Weekday 8,430 8,430 8,251 179 8,429 a division of Sudbury Star, The Sudbury Saturday 9,014 9,014 8,844 170 9,014 Postmedia Network Inc. 340,118 Weekday 280,849 280,327 170,014 110,835 220,672 Toronto Star Toronto Star Toronto Saturday 397,264 397,127 272,942 124,322 288,351 Newspaper Ltd. Sunday 233,449 233,316 186,721 46,728 160,474 Sun Media, Weekday 119,802 109,996 86,474 33,328 91,689 a division of Toronto Sun Toronto Saturday 114,371 103,618 80,476 33,895 88,059 Postmedia Network Inc. Sunday 130,733 121,174 95,071 35,662 94,534 6,257,379 Weekday 53,304 46,222 42,668 10,636 48,708 Waterloo Region Metroland Media Waterloo Saturday 52,159 48,481 44,631 7,528 46,999 Record Group Ltd. Sun Media, Weekday 10,945 10,945 6,608 4,337 8,260 a division of Tribune, The Welland Saturday 7,050 7,050 6,682 368 4,322 Postmedia Network Inc. 180,637 MANITOBA Sun Media, Weekday 45,863 44,076 13,680 32,183 42,384 a division of Winnipeg Sun Winnipeg Saturday 38,514 36,828 14,555 23,959 35,192 Postmedia Network Inc. Sunday 39,304 37,616 16,032 23,272 36,032 867,124 Paid Daily Newspaper TRAC Fourth Quarter Data – October Through December 2015 Newspaper Website Social Media Circulation by Geographic Area Average Average Average Average Monthly Province Publishing FDSA Total Net Average Sponsored/ Average Average Unique Twitter Facebook Publication/Brand Company Market Accredited** Edition Circulation Recipients Paid Free CMA CTZ & RTZ Browsers Followers Likes ALBERTA Sun Media, Weekday 41,915 37,004 23,290 18,625 36,116 a division of Calgary Sun Calgary Saturday 42,993 38,830 25,752 17,241 37,576 Postmedia Network Inc. Sunday 52,881 48,718 34,986 17,895 46,712 1,697,557 Sun Media, Weekday 36,721 32,534 26,453 10,268 29,199 a division of Edmonton Sun Edmonton Saturday 35,237 30,838 26,945 8,292 28,160 Postmedia Network Inc. Sunday 44,251 40,382 35,788 8,463 36,755 1,063,635 BRITISH COLUMBIA Continental Weekday 9,340 9,340 7,409 1,931 8,870 Daily Courier, The Newspapers Kelowna Saturday 9,317 9,317 7,531 1,786 8,793 Canada Ltd. Sunday 9,033 9,033 7,246 1,787 8,573 Continental Weekday 5,231 5,231 4,556 675 5,208 Penticton Herald Newspapers Penticton Saturday 5,120 5,120 4,423 697 5,036 Canada Ltd. Sunday 4,877 4,877 4,195 682 4,859 ** FDSA Accreditation status reported as of February 16, 2016 Non-Paid Daily Newspaper TRAC Fourth Quarter Data – October Through December 2015 Average Province Average Public Place Average Publication/Brand Publishing Company Market Edition Total Circulation Distribution Box Distribution NOVA SCOTIA Weekly 48,268 31,132 17,136 Metro Metro Halifax Friday/Weekend 49,134 31,328 17,806 ONTARIO Weekly 49,657 26,879 22,778 Metro Metro Ottawa Friday/Weekend 51,893 27,643 24,250 Sun Media, a division of Weekly 210,293 100,745 109,548 24 Hours Toronto Postmedia Network Inc.
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