Press Release

Lasting Design for Everyday Dining

Iittala offers a large variety of options for every day dining. Iittala’s dining philosophy is simple: it is about creating items that last and are of high quality. They also allow room for plenty of personal expression and add a touch of Scandinavia to the modern home.

Iittala’s dining portfolio consists of modern There is no need for many items, when the nish designers, and consists of the most design classics. They all follow Iittala’s lead- same dishes can be used in variety of ways. used items in dining tables. It is an organic ing thought on practical, simplified design Teema has the widest product assortment of range, not only in shape but also in philoso- that fits all occasions and different lifestyles. Iittala’s ranges. phy. It will never become a full dinner set; it Iittala ranges are there to feed the will live in time, where parts are added and imagination: Monday can require a more Mythical Taika taken away, keeping it forever fresh. colourful and energizing table set, whereas Taika (magic in Finnish) is a look into artist Cheerful Origo the Saturday evening get together with a Klaus Haapaniemi’s rich, imaginative world. well-prepared meal asks for harmony and The simplified design of Heikki Orvola’s The playful stripes of Alfredo Häberli have calm ambience. dinnerware is a solid base for the mystical grown to be a classic among striped items. All moods are possible with Iittala, as the forest and its animals. Since its launch in The interesting and unique colour variety of principle of combinability is what the brand is 2009, Taika has established itself as one of the true colourist, Häberli, makes the collec- about. Mix Iittala items with the plates you the best-loved Iittala ranges. The distinctive tion easily combinable with a large variety of inherited from your grandmother or with other pattern makes a rich and colourful dinner colours at home. Origo brings joyful energy Iittala items and the mood is easily changed. table. When combined with colour-blocked to table settings and as small storage bowls items, the decoration stands out and brings in any interior that needs a splash of colour. Iconic Teema liveliness to any table. Taika consists of plates, bowls and cups. Festive Kastehelmi Iittala’s backbone is the multi-functional Teema range created in 1952 by the master Modern Sarjaton The tableware Kastehelmi (dewdrop in of Finnish everyday design, Kaj Franck. Finnish) by brings a dash of When designed, Teema was a revolutionary Sarjaton represents Iittala’s modern thinking. festivity to any table setting. The pearl struc- concept: uni-coloured, simplified objects It is an outcome of the exploration of Finnish ture of the glass items plays with rays of were created in opposition to the world of traditions and the translation of them into a light. The coloured Kastehelmi plates and decorative, full dinner sets. Teema is the modern world, where relaxed is the new bowls bring joy every day and, when com- result of Franck’s endless exploration on norm in dining. Sarjaton feels at home in a bined with Teema, make a perfect set for a basic shapes. The smallest details ensure relaxed, tactile, earthy environment, and is more elegant dining experience. best applied to a lifestyle where origins are each dish is perfect for use. Teema is multi- functional, stackable and suitable for every- valued. The range is an outcome of the day use as well as for festive occasions. collaboration between six independent Fin-

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