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2017 BICBF Info Packet Link Version EDP

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2017 BICBF Info Packet Link Version EDP After having successfully hosted the 1st and 2nd Beijing Invitational Craft Beer Festival’s in November 2014 and February 2016, Great Leap Brewing is proud to announce the third installment of the Beijing Invitational Craft Beer Festival, which will take place at TRB Copper from March 9-12, 2016. TRB Copper is a formerly state-owned copper wire factory which now has been carefully transformed into a versatile and contemporary culture and event destination managed and catered by the TRB Group. The festival will continue to be a door ticketed event where guests can meet the brand creators and brewmasters, and will be provided a 150ml branded glass for sampling free-flow beers as well as taste the exclusively paired canapés provided by TRB during seven two-hour sessions over the course of the weekend. Each session will be limited to 240 people which will give guests plenty of time and space to sample beers from a variety of international breweries and get valuable insight from the visiting brewers about their different beers. An especially designed, sit-down 5-course brunch paired with limited edition beers unique from those presented at the festival will also be available on Saturday and Sunday. “We at Great Leap Brewing are very excited to be a part of the Beijing Invitational Craft Beer Festival. As we at Great Leap have benefited from the friendships and examples that these breweries have given us as a brand, we want to share that with Beijing and expand the craft beer experience beyond the gray market and the suitcase beers that are creeping their way into the mainstream in China. We are committed to bringing new and inventive beers to our fest and are delighted to welcome all of those have have committed to sharing their creations with us at this event. Holding it at TRB Copper is the icing on the top. Ignace and his team are preparing some truly creative culinary pairings for the attendees.” – Carl Setzer, owner and brewmaster “Before Founding GLB, Carl and myself were traveling all over the world and drinking beer with brewers. This was a fun, special time which inspired us to set up our own brewing brand. I am looking forward to this chance for GLB to bring beer and brewers from everywhere to Beijing and for brewers to present their stories to Beijing beer lovers.” – Liu Fang, owner Growth: Between the first and second installment of the Beijing Invitational Craft Beer Festival, we have seen remarkable growth in both attendees as well as attending breweries. The craft beer scene in China, and especially Beijing, is growing at a significant rate and as consumers become more educated about craft beer, they also begin to demand a higher quality product. What makes the Beijing Invitational Craft Beer Festival so special is that not only does it host almost solely breweries that are currently unrepresented in China, but also because all the beers served at the festival are freshly delivered and well within their best buy dates. Please see the lists and graphs below for data from the previous two festivals: 2014 Beijing Invitational Craft Beer Festival (non-Beijing brewery list): Victory Brewing Company (USA – Pennsylvania) 8 Wired Brewing Company (New Zealand) Baird Brewing Company (Japan) Yeastie Boys (New Zealand) Hong Kong Beer Company (Hong Kong) Le Blé d'or (Taiwan) Young Master Ales (Hong Kong) Boxing Cat Brewery (China – Shanghai) Thornbridge Brewery (U.K.) Strong Ale Works (China – Qingdao) Windsor & Eton Brewery (U.K.) Chengdu Harvest Brewing Company (China – Chengdu) Hilden Brewing Company (Ireland) 2016 Beijing Invitational Craft Beer Festival (non-Beijing brewery list): Epic Brewing Company (USA – Denver) Baird Brewing Company (Japan) Victory Brewing Company (USA – Pennsylvania) Le Blé d'or (Taiwan) Allagash Brewing Company (USA – Maine) Boxing Cat Brewery (China – Shanghai) Crazy Mountain Brewery (USA – Colorado) Strong Ale Works (China – Qingdao) Rogue (USA – Oregon) Chengdu Harvest Brewing Company (China – Chengdu) Mountain Goat Beer (Australia) Midtfyns Bryghus (denmark) Moon dog Brewing (Australia) Brewdog (UK – Scotland) Boatrocker Brewing Company (Australia) Harviestoun (UK – Scotland) Yeastie Boys (New Zealand) Purple Moose Brewery (UK – Wales) 8 Wired Brewing Company (New Zealand) The Black Sheep Brewery (UK – England) Brewery Attendance Growth 40 30 20 10 0 2014 BICBF non- 2016 BICBF non- Expected 2017 Beijing Breweries Beijing Breweries BICBF non-Beijing Breweries Festival Attendance Growth 2000 1500 1000 500 0 2014 BICBF 2016 BICBF Expected 2017 Attendance Attendance BICBF Attendance 2014 Beijing Invitational Craft Beer Festival Pictures (East Hotel) 2016 Beijing Invitational Craft Beer Festival Pictures (TRB Copper) What you get from Great Leap Brewing: 1. Free round trip airplane ticket ($1000 USd value) to Beijing for one (1) representative of each brewery. a. This deal is available for up to ten (10) separate brewery representatives from the EdP. b. Flight dates would include arrival as early as Wednesday, March 7th through the day of Monday, March 12th, Beijing time. 2. Free accommodation ($500 USd value) for the duration of their stay in Beijing. a. Accommodation dates would include from the night of Wednesday, March 7th through the night of Sunday, March 12th. 3. Transportation to and from your hotel to the beer festival location. 4. A welcome dinner on the Thursday night before the festival, catered by TRB and sampling some of the most special beers of the festival. 5. After festival hours, tours and suggestions for some of Beijing’s best places to eat and drink. 6. A private tour of Tiananmen Square, the Forbidden City, and Jing Shan Park lead by one of Beijing’s leading Chinese historians. What Great Leap Brewing needs from YOU: 1. Approximately 150 liters of the finest craft beer from each brewery; whichever brands you believe represents each brewery best. a. We ask that you bring between three and seven different brands of your beer. b. The beers can be sent via kegs, key kegs, or cans and bottles. 2. All beer needs to transported by a date of three months prior to the festival (december 8th, 2016) in order to ensure enough time for clearance and inspection with China Customs. 3. Commercial invoice 4. Customs Value declaration 5. Freight Insurance/documents 6. Packing List 7. Insurance Certificate 8. Certificate of Origin (for distilled spirits and malt beverages only) 9. Certificate of Health/Sanitation (for distilled spirits and malt beverages only) 10. Certificate of Authenticity/Free Sale (for distilled spirits and malt beverages only) 11. For more information on specific needs and the import export process, please see: https://www.ttb.gov/itd/china.shtml. Please note: 1. The certificate of origin and certificate of free sales have to be issued by the third official authority. It requires KG as the unit of weight and ML or L as the unit of net content on the certificate, and the number of gross weight and net content has to be the same as the one in the packing list. a. All weights and measures need to be spelled out and not abbreviated. 2. For certificate of free sales, please make sure you will put each product name, quantity and specification in it. 3. If you need, I can send the US sample of certificate of origin for your reference at your request. 4. We will need the pro-forma invoice to be the same price as the plane ticket and hotel accommodation for accounting and customs purposes. Thanks: Thank you so much for reading and listening to our proposal. It is our greatest wish to have you attend our festival. We believe it will not only benefit your brewery but the Beijing craft beer community as well as they get the opportunity to taste some of the best craft beer the world has to offer. If you have any other questions, comments, or concerns before committing to attending the festival, please feel free to contact [email protected] anytime and you will have a reply within 24 hours. Thanks again, and we hope to see you in Beijing in March 2017! Best, The Great Leap Brewing Team .
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