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Key Performance Indicators – July 25, 2019 Wwe at a Glance: Q2 2019 Highlights Average Us Primetime Cable Tv Ratings

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Key Performance Indicators – July 25, 2019 Wwe at a Glance: Q2 2019 Highlights Average Us Primetime Cable Tv Ratings KEY PERFORMANCE INDICATORS – JULY 25, 2019 WWE AT A GLANCE: Q2 2019 HIGHLIGHTS AVERAGE US PRIMETIME CABLE TV RATINGS RAW, SMACKDOWN AND PRIMETIME CABLE TV RATINGS -14% 2.33 -11% 1.99 1.91 1.70 -14% 1.08 0.93 -8% 1.77 1.47 1.45 0.66 0.60 1.25 0.82 0.69 0.66 0.60 2018Q2 2019Q2 2018Q2 2019Q2 2018Q2 2019Q2 2018Q2 2019Q2 Raw SmackDown USA Network Top 25 Cable Networks Coverage National Rating Rating − Television ratings are measured on a Live+SD basis for Q2 2018 and Q2 2019 − Top 25 Cable Networks reflect those 25 networks with the highest average total primetime US national ratings in Q2 2018 (excludes Broadcast and Premium networks) 1 − Definitions of Coverage Rating and National Rating above are provided on page 8 WWE AT A GLANCE: Q2 2019 HIGHLIGHTS MEDIA CONSUMPTION: WWE AVOD CONSUMPTION AVOD Global Hours Viewed (MM) AVOD Global Views (B) WWE Free Video on Demand1 Social Media Followers2 (in billions) (average, in millions) 351 9.0 8.4 8.5 333 324 300 7.7 7.7 266 6.7 243 5.8 211 5.1 4.8 167 4.3 144 154 19 0.5 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2017 2018 2019 2017 2018 2019 − AVOD is ad-supported video on demand. Consumption includes videos viewed on third party (Facebook, YouTube,Twitter, Instagram, Snapchat) and WWE platforms (WWE.com and WWE App). 2010 - 2017 figures include only Facebook, You Tube, and WWE platforms. 2018-2019 figures include Facebook, You Tube, Twitter, Instagram, Snapchat, and WWE platforms 2 − Note: Due to potential data re-statements by YouTube, rounding differences may occur WWE AT A GLANCE: Q2 2019 HIGHLIGHTS SOCIAL MEDIA: WWE REACH Social Media Followers1 (MM) WWE Free Video on Demand1 (in billions) 1,004 1,019 950 981 898 923 850 825 281 295 800 248 271 774 206 225 166 179 141 154 201 206 209 215 222 222 164 171 180 191 469 475 479 480 491 492 493 495 501 502 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2017 2018 2019 Facebook Twitter Other Platforms 1 Social media followers represent the number of followers for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers 3 WWE AT A GLANCE: Q2 2019 HIGHLIGHTS WWE NETWORK ENDING SUBSCRIBERS Total Subscribers – Free & Paid (000s) Total Subscribers – US & Int’l (000s) 1,681 1,787 1,681 1,787 1,697 1,643 1,633 1,636 1,662 1,697 1,643 1,633 1,636 1,662 45 1,578 1,547 1,563 1,578 2 1,547 1,563 123 57 46 65 39 47 Social Media481 Followers 71 76 35 440 449 438 440 441 (average,427 in millions)419 429 421 1,597 1,597 1,205 1,196 1,624 1,742 1,615 1,528 1,232 1,306 1,221 1,142 1,574 1,568 1,507 1,471 1,257 1,206 1,159 1,118 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2017 2018 2019 2017 2018 2019 Int’l US Total Paid Subscribers – US & Int’l (000s) WrestleMania Total Subscribers (000s) 1,624 1,742 +9% -6% 1,574 1,597 1,597 1,615 2,124 1,568 1,507 1,471 1,528 1,949 2,000 470 316 233 409 434 425 430 429 288 410 401 406 412 1,172 1,167 1,661 1,808 1,767 1,190 1,272 1,186 1,116 1,165 1,158 1,106 1,065 Apr. 3, 2017 Apr. 9, 2018 Apr. 8, 2019 Q1 Q2 Q3 Q4 WrestleMania 33 WrestleMania 34 WrestleMania 35 2017 2018 2019 Int’l US 2017 2018 2019 Free Paid − Definitions of subscriber metrics above are provided on page 9 4 WWE AT A GLANCE: Q2 2019 HIGHLIGHTS WWE NETWORK AVERAGE SUBSCRIBERS Average Paid Domestic Average Paid Subscribers (000s) SocialSubscribers Media Followers(000s) 2 1,800 (average,1,316 in millions) 1,688 1,237 1,634 1,664 1,212 1,213 1,558 1,584 1,585 1,136 1,157 1,156 1,119 1,490 1,522 1,484 1,098 1,082 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2017 2018 2019 2017 2018 2019 − Definitions of subscriber metrics above are provided on page 9 5 WWE AT A GLANCE: Q2 2019 HIGHLIGHTS LIVE EVENT ATTENDANCE North America (average in 000s) International (average in 000s) 6.4 6.8 6.9 6.0 5.9 5.8 6.3 5.4 0.9 5.4 5.7 5.6 0.9 1.1 4.9 5.0 5.2 4.8 4.5 4.9 Excluding 4.0 WM 34 No Int’l events in 6.9 6.0 Q1 2018 6.3 6.8 5.4 5.5 5.4 5.0 5.7 5.6 4.8 5.0 4.7 4.9 4.5 No Int’l 4.9 5.2 events in Excluding 4.0 Q1 2019 WM 33 Excluding WM 35 N/A N/A Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2017 2018 2019 2017 2018 2019 Number of Events Number of Events Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2017 91 66 89 68 2017 4 26 7 33 2018 99 61 86 64 2018 - 29 4 23 2019 90 53 2019 - 23 − WrestleMania took place in the second quarter of 2017, 2018 and 2019 6 APPENDIX FOOTNOTES – DEFINITION OF METRICS 1. Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selected daypart or program aired on a U.S. television network expressed as a percentage of the estimated U.S. television households within that network’s coverage area. During Q2 2019 and Q2 2018, USA Network’s coverage area included an average of approximately 89 million and 91 million U.S. households, respectively. 2. National Rating: An average of the U.S. viewing audience (households) for each minute of a program or daypart expressed as a percentage of total U.S. television households. During both Q2 2019 and Q2 2018, there were approximately 120 million U.S. television households. 3. Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S. national ratings in Q2 2018 (excludes broadcast and premium networks). 4. Media Consumption – AVOD: Hours of content viewed on 3rd party platforms, including YouTube and Facebook, are based on Google Analytics. Hours viewed on WWE owned and operated platforms are from internal data. 5. Social media followers represent the number of followers for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers. 8 FOOTNOTES – DEFINITION OF METRICS 6. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partner agreements, which have different economic terms for the network. 7. Total subscribers reflect all active subscribers over the relevant time period. These include WWE Network customers who have activated a free trial of the network and those who have made payments. 8. Free trial subscribers refer to WWE Network customers who received a free trial upon activating network service, and were still within their promotion period as of the date reported. Subscribers are eligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following a period of discontinued service) if they did not previously receive a free trial. 9. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our direct-to-consumer subscribers, and the average of the monthly reported subscribers from our license partners (such reporting is received and recognized on an approximate 30 day lag). Average paid subscribers may differ substantially from paid subscribers at the end of any period due to the timing of paid subscriber additions. 9.
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