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Key Performance Indicators – April 23, 2020 Wwe at a Glance: Q1 2020 Highlights Average Us Primetime Cable Tv Viewership

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Key Performance Indicators – April 23, 2020 Wwe at a Glance: Q1 2020 Highlights Average Us Primetime Cable Tv Viewership KEY PERFORMANCE INDICATORS – APRIL 23, 2020 WWE AT A GLANCE: Q1 2020 HIGHLIGHTS AVERAGE US PRIMETIME CABLE TV VIEWERSHIP RAW AND PRIMETIME CABLE TV VIEWERSHIP -16% 2,659 2,244 -29% 2,659 1,151 -5% 2,244 1,017 966 816 1,151 1,017 816 966 2019Q1 2020Q1 2019Q1 2020Q1 2019Q1 2020Q1 Raw USA Network Top 25 Cable Networks − Television viewership is measured on a Live+SD basis for Q1 2019 and Q1 2020. Top 25 Cable Networks reflect those 25 networks with the highest Total Primetime Average Viewers P2+ in Q1 2019 (excludes Broadcast and Premium networks). Definition of Average Viewers P2+ is provided on page 9 1 WWE AT A GLANCE: Q1 2020 HIGHLIGHTS AVERAGE US PRIMETIME BROADCAST TV VIEWERSHIP SMACKDOWN AND PRIMETIME BROADCAST TV VIEWERSHIP -6% 5,375 +36% 5,053 5,044 3,702 +16% 2,491 5,375 2,147 5,053 5,044 3,702 2,147 2,491 2019Q1 2020Q1 2019Q1 2020Q1 2019Q1 2020Q1 SmackDown FOX Broadcast Top 4 Broadcast Networks − Television viewership is measured on a Live+SD basis for Q1 2019 and Q1 2020. Top 4 Broadcast Networks reflect ABC, CBS, FOX and NBC Total Primetime Average Viewers P2+ (duration-weighted) in Q1 2019. ABC, CBS and NBC primetime defined as Mon-Sat 8-11pm, Sun 7-11pm while FOX primetime defined as Mon-Sat 8-10pm, Sun 7-10pm. Note SmackDown aired on USA Network in Q1 2019 and on FOX Broadcast in Q1 2020. Definition of Average Viewers 2 P2+ is provided on page 9 WWE AT A GLANCE: Q1 2020 HIGHLIGHTS MEDIA CONSUMPTION: WWE AVOD CONSUMPTION AVOD Global Hours Viewed (MM) AVOD Global Views (B) WWE Free Video on Demand1 Social Media Followers2 (in billions) (average, in millions) 9.6 351 344 333 333 9.0 9.0 8.8 324 323 8.4 8.5 300 7.7 7.7 266 243 6.7 19 0.5 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2018 2019 2020 2018 2019 2020 − AVOD consumption is defined on page 9 3 WWE AT A GLANCE: Q1 2020 HIGHLIGHTS SOCIAL MEDIA: WWE REACH Social Media Followers (MM) WWE Free Video on Demand1 (in billions) 1,082 1,037 1,055 1,004 1,019 950 981 898 923 311 325 345 271 281 295 206 225 248 201 206 209 215 222 222 224 228 231 491 492 493 495 501 502 502 502 506 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2018 2019 2020 Facebook Twitter Other Platforms − Social media followers are defined on page 9 4 WWE AT A GLANCE: Q1 2020 HIGHLIGHTS WWE NETWORK ENDING SUBSCRIBERS Total Subscribers – Free & Paid (000s) Total Subscribers – US & Int’l (000s) 1,681 1,787 1,681 1,787 1,643 1,644 1,636 1,662 1,643 1,644 1,636 1,662 45 1,530 1,563 1,5302 1,563 57 46 39 47 1,459 Social481 Media Followers 1,459 149 64 35 449 70 438 463 440 441 421 (average, in millions) 420 411 1,495 1,181 1,597 1,597 1,466 1,389 1,205 1,196 1,110 1,048 1,624 1,742 1,615 1,528 1,232 1,306 1,221 1,142 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2018 2019 2020 2018 2019 2020 Int’l US Total Paid Subscribers – US & Int’l (000s) WrestleMania Total Subscribers (000s) -6% +5% 1,597 1,742 1,624 1,597 1,615 2,124 2,098 1,495 1,466 1,528 2,000 470 1,389 316 233 476 434 425 430 429 412 412 404 393 1,083 1,808 1,767 1,622 1,172 1,167 1,062 996 1,190 1,272 1,186 1,116 Apr. 9, 2018 Apr. 8, 2019 Apr. 6, 2020 Q1 Q2 Q3 Q4 WrestleMania 34 WrestleMania 35 WrestleMania 36 2018 2019 2020 Int’l US 2018 2019 2020 Free Paid − In 2020, WrestleMania was held without a live audience in WWE’s Performance Center located in Orlando, Florida due to public-health concerns about in-person gatherings as a result of the COVID-19 outbreak 5 − Definitions of subscriber metrics above are provided on page 10 WWE AT A GLANCE: Q1 2020 HIGHLIGHTS WWE NETWORK AVERAGE SUBSCRIBERS Average Paid Domestic Average Paid Subscribers (000s) SocialSubscribers Media Followers(000s) 2 1,800 1,316(average, in millions) 1,688 1,664 1,237 1,213 1,558 1,584 1,585 1,157 1,156 1,511 1,136 1,461 1,099 1,419 1,053 1,024 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2018 2019 2020 2018 2019 2020 − Definitions of subscriber metrics above are provided on page 10 6 WWE AT A GLANCE: Q1 2020 HIGHLIGHTS LIVE EVENT ATTENDANCE North America (average in 000s) International (average in 000s) 6.3 6.9 5.9 5.8 5.8 5.4 0.9 5.7 5.6 4.8 1.1 5.0 4.5 4.4 4.9 Excluding 4.5 WM 34 4.1 Held one event in 1Q20 6.3 (Super ShowDown in 6.9 5.4 5.8 Saudi Arabia). No int’l 4.8 5.0 5.0 events held in 1Q19 or 5.7 5.6 4.7 4.5 4.4 1 4.9 1Q18 4.5 4.1 Excluding WM 35 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2018 2019 2020 2018 2019 2020 Number of Events Number of Events Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2018 99 61 86 64 2018 - 29 4 23 2019 90 53 67 50 2019 - 23 7 20 2020 41 2020 1 − WrestleMania took place in the second quarter of 2018, 2019 and 2020. In 2020, WrestleMania was held without a live audience in WWE’s Performance Center located in Orlando, Florida due to public-health concerns about in-person gatherings as a result of the COVID-19 outbreak 7 1 Given the unique nature of WWE’s events in Saudi Arabia, the Super ShowDown event held in February 2020, and comparable events in prior periods, have been excluded from attendance metrics APPENDIX FOOTNOTES – DEFINITION OF METRICS 1. Average Viewers P2+: An average of the U.S. viewing audience (persons age 2+, as measured by Nielsen) for each minute of a program or daypart expressed as an absolute number, in thousands. During Q1 2020 and Q1 2019 , total U.S. television persons included an average of approximately 307 million and 305 million persons, respectively. 2. Top 25 Cable Networks reflect those 25 networks with the highest total primetime Average Viewers P2+ in Q1 2019 (excludes broadcast and premium networks). 3. Top 4 Broadcast Networks include ABC, CBS, FOX and NBC. Note that total primetime Average Viewers P2+ are defined as Monday-Saturday 8-11pm, Sunday 7-11pm for ABC, CBS and NBC, and Monday- Saturday 8-10pm, Sunday 7-10pm for FOX. 4. Media Consumption – AVOD is defined as ad-supported video on demand. Consumption includes videos viewed on third-party (Facebook, Instagram, Snapchat, TikTok, Twitch, Twitter, YouTube) and WWE platforms (WWE.com and WWE App). 2018-2019 figures include Facebook, Instagram, Snapchat, Twitter, YouTube and WWE platforms (Q4 2019 figures include TikTok). 2020 figures include TikTok and Twitch. Due to potential data re-statements by YouTube, rounding differences may occur. Third-party consumption figures, including Facebook and YouTube, are based on Google Analytics and WWE platform consumption figures are based on internal data. 5. Social media followers represent the number of followers for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers. 9 FOOTNOTES – DEFINITION OF METRICS 6. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partner agreements, which have different economic terms for the network. 7. Total subscribers reflect all active subscribers over the relevant time period. These include WWE Network customers who have activated a free trial of the network and those who have made payments. 8. Free trial subscribers refer to WWE Network customers who received a free trial upon activating network service, and were still within their promotion period as of the date reported. Subscribers are eligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following a period of discontinued service) if they did not previously receive a free trial. 9. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our direct-to-consumer subscribers, and the average of the monthly reported subscribers from our license partners (such reporting is received and recognized on an approximate 30 day lag). Average paid subscribers may differ substantially from paid subscribers at the end of any period due to the timing of paid subscriber additions. 10.
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