Coronavirus: impact on the sports industry worldwide CORONAVIRUS: IMPACT ON THE SPORTS INDUSTRY WORLDWIDE Table of Contents Table of Contents
01 Industry overview
COVID-19: sports industry revenue loss 2020 02 COVID-19: youth sports industry event revenue loss in the U.S. 2020 03 COVID-19: pledges by professional athletes as of March 2020 04 COVID-19: measures to increase likelihood of attending sporting events 2020 05 COVID-19: milestones to increase likelihood of attending sporting events 2020 06
02 Basketball
COVID-19: potential ticketing revenue loss for basketball 2020 08 COVID-19: potential revenue loss for the National Basketball Association 2020 09 COVID-19: potential ticketing revenue loss for the NBA 2020 10 COVID-19: potential ticketing revenue loss for NBA teams 2020 11 COVID-19: public awareness about the NBA being suspended as of March 2020 12 COVID-19: potential revenue loss for March Madness 2020 13 COVID-19: potential revenue loss per college for March Madness 2020 14 Table of Contents
COVID-19: potential media rights revenue loss per school for March Madness 2020 15 COVID-19: public awareness about the cancelation of March Madness as of March 2020 16
03 The Olympics
COVID-19: number of people affected by Olympics 2020 postponement 18 COVID-19: potential cost for the Olympics 2020, by sector 19 COVID-19: potential revenue loss for the Olympics 2020 20 COVID-19: potential ad and sponsorship revenue loss for the Olympics 2020 21 COVID-19: insured cost of the Olympics 2020 22 COVID-19: reinsurance premium of the Olympics 2020 23
04 Soccer
COVID-19: potential revenue loss for US soccer 2020 25 UEFA revenue loss for cancelling Euro 2020 due to the coronavirus (COVID-19) 26 Potential revenue loss of European football leagues due to the coronavirus 27 Table of Contents
Number of matches in Europrean footbal leagues affected by the coronavirus 2020 28 COVID-19: potential transfer value loss for European soccer teams 2020 29 TV rights value of Serie A games at risk due to coronavirus 2019-2020 30 Potential maximum revenue loss of Serie A due to the coronavirus 2019-2020, by source 31 Estimated revenue loss of Juventus due to the coronavirus (COVID-19) 2019-2020 32
05 Motor racing
COVID-19: impact on the Formula One Group's stock 2020 34 COVID-19: potential revenue loss for F1 2020 35 COVID-19: potential revenue loss for the Chinese Grand Prix 2020 36 COVID-19: potential revenue loss for the Vietnam Grand Prix 2020 37 COVID-19: eNASCAR iRacing Pro Invitational Series average viewers 2020 38 COVID-19: iRacing user growth 2020 39 Table of Contents
06 Other sports
COVID-19: NFL potential revenue loss 2020 41 COVID-19: potential revenue loss for NHL teams per game 2020 42 COVID-19: public awareness about the NHL being suspended as of March 2020 43 COVID-19: MLB potential stadium revenue loss by team 2020 44 COVID-19: public awareness about the MLB being postponed as of March 2020 45 COVID-19: potential revenue loss from NCAA events 2020 46 COVID-19: likelihood of watching PGA Tour golf as of March 2020 47 COVID-19: potential revenue loss for WWE 2020 48
07 Physical activity
COVID-19: change in exercise habits in the U.S. April 2020 50 COVID-19: public opinion on going to the gym as of April 2020 51 COVID-19: estimate time for return to gym/exercise classes in the U.S. 2020 52 COVID-19: estimate time for return to gym/exercise classes in the U.S. 2020 53 Table of Contents
COVID-19: use of video conferencing for exercise classes in the U.S. 2020, by age 54
08 Public opinion
COVID-19: U.S. public opinion on the impact on the sports industry 2020 56 COVID-19: public support for canceling professional sports as of March 2020 57 COVID-19: public support for canceling March Madness as of March 2020 58 COVID-19: impact of canceling live sports as of March 2020 59 COVID-19: preferred sports programming alternative as of March 2020 60 COVID-19: public opinion on sporting events worldwide as of March 2020 61 COVID-19: public opinion in the U.S. on starting the NFL season 2020 62 COVID-19: U.S. public opinion on sports teams laying off full-time employees 2020 63 COVID-19: public opinion on going to sporting events as of April 2020 64 COVID-19: public opinion on when live sports will restart as of April 2020 65 COVID-19: timeframe for attending live sport as of April 2020 66 CORONAVIRUS: IMPACT ON THE SPORTS INDUSTRY WORLDWIDE Industry overview Loss of revenue in the sports industry due to the coronavirus (COVID-19) pandemic as of May 2020, by segment (in billion U.S. dollars) COVID-19: sports industry revenue loss 2020
3.5 3.25
3
2.5 2.4 2.2
2
1.5
1 Revenue loss in billion U.S. dollars
0.5 0.37
0 Fan spending on pro sports Tourism related to youth sports National TV revenue Wages for ticket takers, beer vendors and other stadium and arena employees
Note: United States; as of May 2020 Further information regarding this statistic can be found on page 68. 2 Source(s): ESPN.com; ID 1114808 Industry overview Impact of the coronavirus (COVID-19) pandemic on the youth sports industry in the United States in March 2020 (in billion U.S. dollars) COVID-19: youth sports industry event revenue loss in the U.S. 2020
Key figures Number of athletes unable to participate 700,000 Cost to organizers (in million U.S. dollars) 700
Note: United States; March 2020 Further information regarding this statistic can be found on page 69. 3 Source(s): ESPN.com; ID 1114812 Industry overview Professional athletes who have pledged donations to those affected by the coronavirus (COVID-19) pandemic as of March 2020 (in 1,000 U.S. dollars) COVID-19: pledges by professional athletes as of March 2020
Pledge in thousand U.S. dollars 0 200 400 600 800 1000 1200
Golden State Warriors ownership, players and coaches (NBA) 1,000
Rudy Gobert (NBA) 500
Jeremy Lin (former NBA) 300
Giannis Antetokounmpo (NBA) 100
Kevin Love (NBA) 100
George Springer (MLB) 100
Khris Middleton (NBA) 100
Sergei Bobrovsky (NHL) 100
Blake Griffin (NBA) 100
Note: United States; as of March 2020 Further information regarding this statistic can be found on page 70. 4 Source(s): LA Times; ID 1104803 Industry overview Most important measures for sports fans to feel comfortable attending a sporting event during the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: measures to increase likelihood of attending sporting events 2020
Share of respondents who replied "much more comfortable" or "somewhat more comfortable" 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
Adding hand sanitizer dispensers 76%
Communicating the venue is being sanitzed 74%
Infrared thermometer screenings of employees 69%
Selling only half of available seats 66%
Infrared thermometer screening of spectators 65%
Requiring fans to wear masks 62%
Pre-assigning fans' time and location for entry 62%
Reminders to wash hands, keep distance 59%
Grab-and-go, pre packaged concessions 59%
Thermal imaging cameras 55%
Requiring fans to pre-order concessions 53%
Note: United States; April 24-26, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 71. 5 Source(s): Morning Consult; ID 1114764 Industry overview Most important milestones before sports fans feel comfortable attending a sporting event during the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: milestones to increase likelihood of attending sporting events 2020
Share of respondents
Very important Somewhat important Don't know/no opinion Not too important Not important at all
0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%
Cases decline in your area 62% 21% 9% 5%3%
A treatment for symptoms becomes widely available 58% 23% 10% 6%3%
A vaccine becomes widely available 56% 23% 10% 7% 6%
Testing in your area becomes more widely available 54% 24% 10% 8% 4%
Note: United States; April 24-26, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 72. 6 Source(s): Morning Consult; ID 1114767 Industry overview CORONAVIRUS: IMPACT ON THE SPORTS INDUSTRY WORLDWIDE Basketball Potential loss of ticketing revenue for the NBA and March Madness due to the coronavirus (COVID- 19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential ticketing revenue loss for basketball 2020
800
690.7 700
600
500
400
300 258.9
200 Ticketing revenue loss in million U.S. dollars 100
0 March Madness NBA
Note: United States; as of March 2020 Further information regarding this statistic can be found on page 73. 8 Source(s): Forbes; Various sources (ticketiq.com); ID 1114794 Basketball Potential loss of revenue in the NBA due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential revenue loss for the National Basketball Association 2020
500 450 450
400
350
300
250 200 200
150 Revenue loss in million U.S. dollars 100
50
0 Gate revenues* Non-ticket revenues**
Note: United States; as of March 2020 Further information regarding this statistic can be found on page 74. 9 Source(s): FiveThirtyEight; Forbes; TMR; ID 1104004 Basketball Potential loss of ticketing revenue for the NBA due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential ticketing revenue loss for the NBA 2020
350
300 300
250
200 166
150
100 Ticketing revenue loss in million U.S. dollars 50
0 Regular season Postseason
Note: United States; as of March 2020 Further information regarding this statistic can be found on page 75. 10 Source(s): NBCUniversal; ID 1114804 Basketball Potential loss of ticketing revenue for the NBA due to the coronavirus (COVID-19) pandemic as of March 2020, by team (in million U.S. dollars) COVID-19: potential ticketing revenue loss for NBA teams 2020
90 82.1 80
70
60
50 46.1 42.1 40 32.9 32.3 30
20 12.6 11.6 Ticketing revenue loss in million U.S. dollars 10.9 8.9 10
0 Los Angeles Lakers New York Knicks Golden State Toronto Raptors Boston Celtics Phoenix Suns Minnesota Detroit Pistons Cleveland Warriors Timberwolves Cavaliers
Note: United States; as of March 2020 Further information regarding this statistic can be found on page 76. 11 Source(s): Forbes; Various sources (ticketiq.com); ID 1114800 Basketball How much have you seen, read or heard about the NBA suspending its season indefinitely due to the coronavirus (COVID-19) pandemic? COVID-19: public awareness about the NBA being suspended as of March 2020
40.0% 37% 36% 35.0%
30.0%
25.0%
20.0% 18%
15.0% Share of respondents
10.0% 9%
5.0%
0.0% A lot Some Not much Nothing at all
Note: United States; March 12-13, 2020; 18 years and older; 2,201 Further information regarding this statistic can be found on page 77. 12 Source(s): Morning Consult; ID 1104295 Basketball Potential loss of revenue from NCAA's March Madness due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential revenue loss for March Madness 2020
1000 933
900 867.5
800
700
600
500
400
300 Revenue loss in million U.S. dollars 200
100
0 Television & marketing rights Media rights, ticket sales & sponsorships
Note: United States; as of March 2020 Further information regarding this statistic can be found on page 78. 13 Source(s): Fox Business; ID 1104044 Basketball Potential loss of revenue from NCAA's March Madness per school due to the coronavirus (COVID- 19) pandemic as of March 2020 (in U.S. dollars) COVID-19: potential revenue loss per college for March Madness 2020
1600000
1,401,500 1400000
1200000
1000000
800000
600000 Revenue loss in U.S. dollars 400000 280,300
200000
0 Per game played Reaching the final
Note: United States; as of March 2020 Further information regarding this statistic can be found on page 79. 14 Source(s): Sportscasting; ID 1104792 Basketball Potential loss of revenue from NCAA's March Madness TV deals per school due to the coronavirus (COVID-19) pandemic as of March 2020, by conference (in million U.S. dollars) COVID-19: potential media rights revenue loss per school for March Madness 2020
18 17
16
14
12
10
8
6 4
Revenue loss in million U.S. dollars 4
2
0 SEC (CBS) Big East (Fox Sports) Conference (TV network)
Note: United States; as of March 2020 Further information regarding this statistic can be found on page 80. 15 Source(s): Website (frntofficesport.com); ID 1104209 Basketball How much have you seen, read or heard about the cancelation of NCAA's March Madness due to the coronavirus (COVID-19) pandemic? COVID-19: public awareness about the cancelation of March Madness as of March 2020
40.0% 37%
35.0% 33%
30.0%
25.0%
20.0% 18%
15.0% Share of respondents 11% 10.0%
5.0%
0.0% A lot Some Not much Nothing at all
Note: United States; March 12-13, 2020; 18 years and older; 2,201 Further information regarding this statistic can be found on page 81. 16 Source(s): Morning Consult; ID 1104308 Basketball CORONAVIRUS: IMPACT ON THE SPORTS INDUSTRY WORLDWIDE The Olympics Number of people affected by the postponement of the Tokyo 2020 Olympics due to the coronavirus (COVID-19) pandemic as of March 2020, by category COVID-19: number of people affected by Olympics 2020 postponement
90000
80,000 80000
70000
60000
50000
40000 Number of people 30000
20000 11,000 10000 4,400
0 Olympic athletes Paralympic athletes Unpaid volunteers
Note: Worldwide; as of March 2020 Further information regarding this statistic can be found on page 82. 18 Source(s): AP; ID 1104360 The Olympics Potential cost of the Tokyo 2020 Olympics due to the coronavirus (COVID-19) pandemic as of March 2020, by sector (in billion Japanese yen) COVID-19: potential cost for the Olympics 2020, by sector
700
603 597 600
500
400 348
300
200 150 Revenue loss in billion Japanese yen
100
0 Japanese organising committee The city of Tokyo Japanese businesses Central government
Note: Worldwide; as of March 2020 Further information regarding this statistic can be found on page 83. 19 Source(s): RTÉ; ID 1104350 The Olympics Potential loss of revenue from the Tokyo 2020 Olympics due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential revenue loss for the Olympics 2020
Revenue loss in million U.S. dollars Total spend 13,400 New Olympic Stadium 277
Note: Worldwide; as of March 2020 Further information regarding this statistic can be found on page 84. 20 Source(s): Newsweek Daily Beast Company; ID 1104140 The Olympics Potential loss of advertising and sponsorship spending for the Tokyo 2020 Olympics due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential ad and sponsorship revenue loss for the Olympics 2020
1400 1,250
1200
1000 900
800
600
400 Revenue loss in million U.S. dollars
200
0 Local sponsorship partners NBC advertising
Note: Worldwide; as of March 2020 Further information regarding this statistic can be found on page 85. 21 Source(s): Newsweek Daily Beast Company; Sportcal; ID 1104150 The Olympics Insured cost of the Tokyo 2020 Olympics due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: insured cost of the Olympics 2020
2500
2,000 2000
1500
1000
600 Revenue loss in million U.S. dollars 500
0 Total cost including TV rights and sponsorship Hospitality
Note: Worldwide; as of March 2020 Further information regarding this statistic can be found on page 86. 22 Source(s): Reuters; Jefferies & Company; ID 1104353 The Olympics Reinsurance premium lost after the postponement of the Tokyo 2020 Olympics due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: reinsurance premium of the Olympics 2020
600
500 500
400
300 250
200 Insurance loss in million U.S. dollars
100
0 Munich Re Swiss Re
Note: Worldwide; as of March 2020 Further information regarding this statistic can be found on page 87. 23 Source(s): Reuters; Jefferies & Company; ID 1106463 The Olympics CORONAVIRUS: IMPACT ON THE SPORTS INDUSTRY WORLDWIDE Soccer Potential loss of revenue for US soccer leagues due to the coronavirus (COVID-19) pandemic as of March 2020 (in 1,000 U.S. dollars) COVID-19: potential revenue loss for US soccer 2020
Revenue loss in thousand U.S. dollars MLS media rights 9,000 Top independent USL Championship clubs per game revenue 200 Mid-to-lower-level USL clubs per game revenue* 50
Note: United States; as of March 2020 Further information regarding this statistic can be found on page 88. 25 Source(s): The Athletic; Sportscasting; ID 1104183 Soccer Potential loss of revenue for UEFA for postponing or cancelling Euro 2020 due to the coronavirus (COVID-19) pandemic as of March 2020 (in million euros) UEFA revenue loss for cancelling Euro 2020 due to the coronavirus (COVID-19)
450
400 400
350
300 300
250
200
150
100 Estimated revenue loss in million euros
50
0 Postponement Cancellation
Note: Europe; March 2020 Further information regarding this statistic can be found on page 89. 26 Source(s): ESPN.com; UEFA; ID 1105619 Soccer Potential maximum revenue loss of European football leagues due to the coronavirus (COVID-19) in the season 2019/2020, by source (in million euros) Potential revenue loss of European football leagues due to the coronavirus
Matchday Broadcasting Commercial
1400
300 1200
1000 800 200
800 600 250 150 600 400 450 400 140 Estimated revenue loss in million euros 200 200 180 170 140 100 0 60 Premier League La Liga Bundesliga Serie A Ligue 1
Note: Europe; As of March 17, 2020 Further information regarding this statistic can be found on page 90. 27 Source(s): KPMG; ID 1105710 Soccer Number of games affected by the coronavirus (COVID-19) in European football leagues in the season 2019/2020 Number of matches in Europrean footbal leagues affected by the coronavirus 2020
Number of games
Remaining games of the season Number of games affected
0 20 40 60 80 100 120 140
124 Serie A (suspended until April 3) 33
92 Premier League (suspended until April 3) 21
110 La Liga (Matches 28 and 29 suspended) 20
74 Bundesliga (suspended until April 3) 19
101 Ligue 1 (suspended until further notice) 10
23 Europa League (matches suspended for the week of March 16) 10
17 Champions League (matches suspended for the week of March 16) 4
Note: Europe; As of March 17, 2020 Further information regarding this statistic can be found on page 91. 28 Source(s): KPMG; ID 1105697 Soccer Highest percentage loss of player transfer value in the big-5 European soccer leagues due to the coronavirus (COVID-19) pandemic as of March 2020, by club COVID-19: potential transfer value loss for European soccer teams 2020
Percentage loss 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
Olympique Marseille 37.9%
Internazionale 35.7%
Hellas Verona 34.3%
SPAL 34.2%
Sheffield United 33.2%
Bayern München 33%
Real Betis 33%
SS Lazio 32.8%
CD Leganés 32%
Werder Bremen 32%
Note: Europe; between March 11, 2020 and June 30, 2020; if no matches played and no contract extension; 20 players with the highest values per club Further information regarding this statistic can be found on page 92. 29 Source(s): CIES Football Observatory; ID 1109339 Soccer TV rights value of Serie A football matches at risk of being postponed or canceled due to coronavirus (COVID-19) in Italy in the season 2019/2020 (in million euros) TV rights value of Serie A games at risk due to coronavirus 2019-2020
Sky Dazn
300
252.2 250
200
150
100
TV rights value in million euros 64.3
50
0 TV rights value
Note: Italy; March 2020 Further information regarding this statistic can be found on page 93. 30 Source(s): Calcio e Finanza; ID 1104805 Soccer Potential maximum revenue loss of the Serie A football league in Italy due to the coronavirus (COVID-19) in the season 2019/2020, by source (in million euros) Potential maximum revenue loss of Serie A due to the coronavirus 2019-2020, by source
700 650
600
500 450
400
300
200 150 Estimated revenue loss in million euros 100 100
0 Matchday Commercial Broadcasting Total
Note: Italy; March 2020 Further information regarding this statistic can be found on page 94. 31 Source(s): KPMG; ID 1104725 Soccer Estimated revenue loss of Juventus FC due to the coronavirus (COVID-19) in the financial year 2019/2020, by source (in million euros) Estimated revenue loss of Juventus due to the coronavirus (COVID-19) 2019-2020
120 110
100
80
60
45 40 40
25 Estimated revenue loss in million euros 20
0 Tickets Sponsorship TV rights Total
Note: Italy; March 2020 Further information regarding this statistic can be found on page 95. 32 Source(s): Borsa Italiana ; ID 1104661 Soccer CORONAVIRUS: IMPACT ON THE SPORTS INDUSTRY WORLDWIDE Motor racing Impact of the coronavirus (COVID-19) pandemic on the Formula One Group's stock as of March 2020 COVID-19: impact on the Formula One Group's stock 2020
Financial impact Loss in market value (in percent) 45 Loss in market value (in billion U.S. dollars) 5
Note: Worldwide; as of March 2020 Further information regarding this statistic can be found on page 96. 34 Source(s): Quartz; ID 1104366 Motor racing Potential loss of revenue for Formula One due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential revenue loss for F1 2020
700
602.1 600
500
400
300
200 Revenue loss in million U.S. dollars
84.3 100 28.7
0 Average hosting fee per race Total hosting fees for season Revenue loss*
Note: Worldwide; as of March 2020 Further information regarding this statistic can be found on page 97. 35 Source(s): Forbes; ID 1104067 Motor racing Potential loss of revenue for Formula One from the Chinese Grand Prix due to the coronavirus (COVID-19) pandemic as of February 2020 (in million U.S. dollars) COVID-19: potential revenue loss for the Chinese Grand Prix 2020
35 33.1
30
25
20
15
10 Revenue loss in million U.S. dollars 5.1 5
0 Hosting fee Corporate hospitality tickets
Note: Worldwide; as of February 2020 Further information regarding this statistic can be found on page 98. 36 Source(s): Forbes; ID 1104053 Motor racing Potential loss of revenue for Formula One from the Vietnam Grand Prix due to the coronavirus (COVID-19) pandemic as of February 2020 (in million U.S. dollars) COVID-19: potential revenue loss for the Vietnam Grand Prix 2020
40
35 35
30
25
20
15
10 Revenue loss in million U.S. dollars 6 5.1 5
0 Hosting fee Title sponsor (VinFast) Corporate hospitality tickets
Note: Worldwide; as of February 2020 Further information regarding this statistic can be found on page 99. 37 Source(s): Forbes; ID 1104060 Motor racing Number of viewers of the eNASCAR iRacing Pro Invitational Series during the coronavirus (COVID- 19) pandemic in the United States in 2020, by race (in 1,000s) COVID-19: eNASCAR iRacing Pro Invitational Series average viewers 2020
1400 1,300
1200
1000 903
800
600 Viewers in thousands
400
200
0 First race Second race
Note: United States; March and April 2020; broadcast on Fox Sports 1 and FS1 Further information regarding this statistic can be found on page 100. 38 Source(s): Nielsen; New York Times; ID 1109944 Motor racing Increase in users of iRacing during the coronavirus (COVID-19) pandemic worldwide as of March 2020 COVID-19: iRacing user growth 2020
140000
120,538 120000
100000
80000
60000 Number of users
40000
20000 5,000
0 Total users New users since March 17
Note: Worldwide; March 2020 Further information regarding this statistic can be found on page 101. 39 Source(s): Morning Consult; ID 1109334 Motor racing CORONAVIRUS: IMPACT ON THE SPORTS INDUSTRY WORLDWIDE Other sports Estimated revenue loss to the NFL if games are played without fans as a result the coronavirus (COVID-19) pandemic in the United States as of May 2020 COVID-19: NFL potential revenue loss 2020
3500 3,200
3000
2500
2000
1500
1000 Revenue in million U.S. dollars
500
100 0 Local revenue per team League-wide revenue
Note: United States; May 2020 Further information regarding this statistic can be found on page 102. 41 Source(s): Sports Illustrated; ID 1114841 Other sports Estimated potential loss of revenue for NHL teams per home game due to the coronavirus (COVID- 19) pandemic as of March 2020 (in 1,000 U.S. dollars) COVID-19: potential revenue loss for NHL teams per game 2020
1400 1,312
1200
1000
800
600
400
Revenue loss in thousand U.S. dollars 215 200 86.85 50 16.8 0 Ticket sales Food and beverage sales Team merchandise sales Sponsors and board-side Parking fees advertising
Note: United States; as of March 2020 Further information regarding this statistic can be found on page 103. 42 Source(s): The Athletic; ID 1104159 Other sports How much have you seen, read or heard about the NHL temporarily suspending its season due to the coronavirus (COVID-19) pandemic? COVID-19: public awareness about the NHL being suspended as of March 2020
40.0%
35.0% 34%
30.0% 28%
25.0% 23%
20.0%
15% 15.0% Share of respondents
10.0%
5.0%
0.0% A lot Some Not much Nothing at all
Note: United States; March 12-13, 2020; 18 years and older; 2,201 Further information regarding this statistic can be found on page 104. 43 Source(s): Morning Consult; ID 1104306 Other sports Potential stadium revenue loss in the MLB due to the coronavirus (COVID-19) pandemic in the United States as of April 2020, by team COVID-19: MLB potential stadium revenue loss by team 2020
Revenue loss in million U.S. dollars 0 50 100 150 200 250 300 350 400 450 500
New York Yankees 470 Boston Red Sox 366 Chicago Cubs 321 Los Angeles Dodgers 320 San Francisco Giants 299 St. Louis Cardinals 220 Houston Astros 217 Atlanta Braves 191 Philadelphia Phillies 183 Washington Nationals 180 Los Angeles Angels 173 New York Mets 161 Texas Rangers* 159 Milwaukee Brewers 142 Colorado Rockies 140
Note: United States; as of April 2020; excludes local media revenue; before playoffs and net of stadium debt service Further information regarding this statistic can be found on page 105. 44 Source(s): Forbes; ID 1114821 Other sports How much have you seen, read or heard about the MLB postponing the 2020 baseball season due to the coronavirus (COVID-19) pandemic? COVID-19: public awareness about the MLB being postponed as of March 2020
40.0%
35% 35.0%
30.0% 27% 25% 25.0%
20.0%
15.0% 13% Share of respondents
10.0%
5.0%
0.0% A lot Some Not much Nothing at all
Note: United States; March 12-13, 2020; 18 years and older; 2,201 Further information regarding this statistic can be found on page 106. 45 Source(s): Morning Consult; ID 1104304 Other sports Potential loss of revenue for hosts of selected NCAA events due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential revenue loss from NCAA events 2020
120
100 100
80
60
40 Revenue loss in million U.S. dollars
20 8 10
0 Cleveland (March Madness) Detroit (Frozen Four) Atlanta (Final Four)
Note: United States; as of March 2020 Further information regarding this statistic can be found on page 107. 46 Source(s): NBCUniversal; Various sources; ID 1104214 Other sports Do you agree or disagree that you are more likely to watch PGA Tour golf due to the suspension of other sports as a result of the coronavirus (COVID-19) pandemic? COVID-19: likelihood of watching PGA Tour golf as of March 2020
60.0%
50.0% 48%
40.0%
30.0%
20% Share of respondents 20.0%
13% 11% 9% 10.0%
0.0% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know/no opinion
Note: United States; March 12-13, 2020; 18 years and older; 2,201 Further information regarding this statistic can be found on page 108. 47 Source(s): Morning Consult; ID 1104323 Other sports Potential loss of revenue for WWE due to the coronavirus (COVID-19) pandemic as of March 2020 (in 1,000 U.S. dollars) COVID-19: potential revenue loss for WWE 2020
800 743.1
700
600
500
400
300
200 Revenue loss in thousand U.S. dollars 125.6 91.7 100
0 Media Live events Consumer products
Note: Worldwide; as of March 2020; based on 2019 figures Further information regarding this statistic can be found on page 109. 48 Source(s): sportsbusiness.com; WWE; ID 1104775 Other sports CORONAVIRUS: IMPACT ON THE SPORTS INDUSTRY WORLDWIDE Physical activity Change in exercise habits during the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: change in exercise habits in the U.S. April 2020
Not sure 3% More often than usual 17%
Less often than usual 27%
About the same as usual 53%
Note: United States; April 12-14, 2020; 18 years and older; 1,486 Further information regarding this statistic can be found on page 110. 50 Source(s): YouGov; The Economist; ID 1110985 Physical activity Based on what you know about the coronavirus, are you currently more or less likely to go to the gym? COVID-19: public opinion on going to the gym as of April 2020
80.0%
70.0% 68%
60.0%
50.0%
40.0%
30.0% Share of respondents
20.0%
11% 9% 9% 10.0%
1% 2% 0.0% Much more likely Somewhat more likely Neither more nor less likely Somewhat less likely Much less likely Don't know/no opinion
Note: United States; April 3-5, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 111. 51 Source(s): Morning Consult; ID 1104534 Physical activity Estimated time scale for being able to go to the gym or an exercise class due to the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: estimate time for return to gym/exercise classes in the U.S. 2020
60.0%
50.0% 48%
40.0%
30.0%
Share of respondents 20.0% 18%
12% 10% 10.0% 7% 3% 1% 0.0% In the next two weeks In the next month In the next two months In the next three months In the next six months More than six months Don't know/no opinion from now
Note: United States; April 7-9, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 112. 52 Source(s): Morning Consult; The Hollywood Reporter; ID 1110992 Physical activity Timescale for being comfortable going back the gym or an exercise class due to the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: estimate time for return to gym/exercise classes in the U.S. 2020
45.0% 41% 40.0%
35.0%
30.0%
25.0% 21% 20.0%
Share of respondents 15.0% 12% 11% 9% 10.0%
5.0% 3% 2%
0.0% In the next two weeks In the next month In the next two months In the next three months In the next six months More than six months Don't know/no opinion from now
Note: United States; April 7-9, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 113. 53 Source(s): Morning Consult; The Hollywood Reporter; ID 1110995 Physical activity Use of video conferencing for fitness classes during the coronavirus (COVID-19) pandemic in the United States as of April 2020, by age COVID-19: use of video conferencing for exercise classes in the U.S. 2020, by age
16.0% 15%
14.0%
12.0%
10.0% 9% 8% 8.0% 7%
6.0% Share of respondents
4.0% 3% 2% 2.0%
0.0% Average 18-29 30-44 45-54 55-64 65+
Note: United States; April 7-9, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 114. 54 Source(s): Morning Consult; The Hollywood Reporter; ID 1110989 Physical activity CORONAVIRUS: IMPACT ON THE SPORTS INDUSTRY WORLDWIDE Public opinion How much do you think the coronavirus has had a positive or negative impact on the sports industry? COVID-19: U.S. public opinion on the impact on the sports industry 2020
60.0% 56%
50.0%
40.0%
30.0%
Share of respondents 20.0%
13% 11% 12% 10.0% 4% 4%
0.0% Major positive impact Minor positive impact No impact Minor negative impact Major negative impact Don't know/no opinion
Note: United States; March 27-29, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 115. 56 Source(s): Morning Consult; ID 1109391 Public opinion Do you agree or disagree that professional sports leagues are doing the right thing by suspending their seasons due to coronavirus (COVID-19) pandemic? COVID-19: public support for canceling professional sports as of March 2020
45.0% 41% 40.0%
35.0%
30.0%
25% 25.0%
20.0%
15% Share of respondents 15.0% 11% 10.0% 8%
5.0%
0.0% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know/no opinion
Note: United States; March 12-13, 2020; 18 years and older; 2,201 Further information regarding this statistic can be found on page 116. 57 Source(s): Morning Consult; ID 1104314 Public opinion Do you agree or disagree that the NCAA did the right thing by canceling its remaining championships and March Madness due to the coronavirus (COVID-19) pandemic? COVID-19: public support for canceling March Madness as of March 2020
45.0%
40% 40.0%
35.0%
30.0%
25% 25.0%
20.0% 16%
Share of respondents 15.0%
10% 9% 10.0%
5.0%
0.0% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know/no opinion
Note: United States; March 12-13, 2020; 18 years and older; 2,201 Further information regarding this statistic can be found on page 117. 58 Source(s): Morning Consult; ID 1104321 Public opinion How much of an impact has the lack of live sports due to the coronavirus (COVID-19) pandemic had on your daily life? COVID-19: impact of canceling live sports as of March 2020
50.0%
44% 45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
Share of respondents 15% 15% 15.0% 13% 13%
10.0%
5.0%
0.0% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know/no opinion
Note: United States; March 20-22, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 118. 59 Source(s): Morning Consult; ID 1104315 Public opinion Preferred alternative content to live sports during the coronavirus (COVID-19) pandemic in the United States as of March 2020 COVID-19: preferred sports programming alternative as of March 2020
45.0% 41% 40.0% 37%
35.0% 33% 30% 30.0% 26% 25.0%
19% 20.0%
Share of respondents 15.0%
10.0%
5.0% 3%
0.0% Sports documentaries Classic games Sports countdown shows Sports talk shows Obscure sports eSports Coronavirus sports news
Note: United States; March 20-22, 2020; 18 years and older; 1,519; share of sports fans who were at least somewhat interested in watching the following as an alternative to live sports Further information regarding this statistic can be found on page 119. 60 Source(s): Morning Consult; ID 1106268 Public opinion What do you think should happen to sports events which have been impacted by the coronavirus outbreak? COVID-19: public opinion on sporting events worldwide as of March 2020
Share of respondents
They should be held anyway without spectators/crowds They should be postponed until after the outbreak is over They should be canceled
0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%
Average 13% 72% 15% Australia 32% 53% 15% Brazil 9% 74% 17% China 13% 77% 10% France 9% 66% 26% Germany 13% 54% 33% Italy 7% 74% 19% Japan 21% 67% 12% Philippines 6% 73% 21% Singapore 14% 70% 16% South Africa 11% 70% 19% Spain 6% 71% 23% United Kingdom 20% 61% 19% United States 17% 67% 17%
Note: Worldwide; March 16-20, 2020; 16-64 years; see supplementary notes; among internet users Further information regarding this statistic can be found on page 120. 61 Source(s): GlobalWebIndex; ID 1106480 Public opinion Public opinion on whether the new NFL season should start during the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: public opinion in the U.S. on starting the NFL season 2020
80.0%
70% 70.0%
60.0%
50.0%
40.0%
30.0% Share of respondents 20% 20.0%
10.0% 6% 5%
0.0% Start up as planned Start up but allow players to choose not to Not start up to ensure players' safety Don't know/no opinion play
Note: United States; April 6-8, 2020; 762 Respondents Further information regarding this statistic can be found on page 121. 62 Source(s): SHU; ID 1111236 Public opinion Public opinion on sports teams laying off full-time staff due to the coronavirus (COVID-19) pandemic in the United States as of March 2020 COVID-19: U.S. public opinion on sports teams laying off full-time employees 2020
30.0%
26%
25.0% 23% 23%
20.0% 18%
15.0%
Share of respondents 10.0%
5% 5.0% 4%
0.0% Much more favorable Somewhat more favorable Neither more nor less Somewhat less favorable Much less favorable Don't know/no opinion favorable
Note: United States; March 27-29, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 122. 63 Source(s): Morning Consult; ID 1109383 Public opinion Based on what you know about the coronavirus, are you currently more or less likely to go to sporting events? COVID-19: public opinion on going to sporting events as of April 2020
80.0%
71% 70.0%
60.0%
50.0%
40.0%
30.0% Share of respondents
20.0%
11% 10.0% 8% 8%
1% 2% 0.0% Much more likely Somewhat more likely Neither more nor less likely Somewhat less likely Much less likely Don't know/no opinion
Note: United States; April 3-5, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 123. 64 Source(s): Morning Consult; ID 1104527 Public opinion Based on what you know about the coronavirus, when do you expect to be able to watch live professional and college sports again? COVID-19: public opinion on when live sports will restart as of April 2020
30.0% 28% 26%
25.0%
20.0% 19%
15.0% 14%
Share of respondents 10.0% 8%
5.0% 4%
0.0% April or May 2020 June or July 2020 August or September 2020 October, November, or After December 2020 Don't know/no opinion December 2020
Note: United States; April 3-5, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 124. 65 Source(s): Morning Consult; ID 1106265 Public opinion Based on what you know about the coronavirus, when do you expect to feel comfortable attending a live sporting event in person again? COVID-19: timeframe for attending live sport as of April 2020
40.0% 37%
35.0%
30.0%
25.0%
20% 20.0% 18%
15.0% 13% Share of respondents 10% 10.0%
5.0% 2%
0.0% April or May 2020 June or July 2020 August or September 2020 October, November, or After December 2020 Don't know/no opinion December 2020
Note: United States; April 3-5, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 125. 66 Source(s): Morning Consult; The Hollywood Reporter; ID 1111002 Public opinion CORONAVIRUS: IMPACT ON THE SPORTS INDUSTRY WORLDWIDE References Loss of revenue in the sports industry due to the coronavirus (COVID-19) pandemic as of May 2020, by segment (in billion U.S. dollars) COVID-19: sports industry revenue loss 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) ESPN.com across the globe suspended their seasons and hundreds of thousands of jobs were put at risk as public sporting events across the country were cancelled. Analysis suggests that an estimated 2.2 billion U.S. dollars of national Conducted by ESPN.com TV revenue for the sports industry could be lost as a result of the crisis. Survey period as of May 2020
Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by ESPN.com
Publication date May 2020
Original source espn.com
Website URL visit the website
Notes: The source adds the following information: "The analysis... relies on assumptions that appear more remote with each passing day, such as the ability of Major League Baseball and Major League Soccer to salvage at least half their seasons with fans attending games. The analysis also assumes the NBA an [...] For more information visit our Website
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68 References Impact of the coronavirus (COVID-19) pandemic on the youth sports industry in the United States in March 2020 (in billion U.S. dollars) COVID-19: youth sports industry event revenue loss in the U.S. 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) ESPN.com across the globe suspended their seasons and the impact on the amateur and youth sports industry was even more widespread and profound. In March 2020 alone, some 700 thousand youth athletes in the United States Conducted by ESPN.com were unable to participate in scheduled events at a cost of 700 million U.S. dollars to the event organizers. Survey period March 2020
Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by ESPN.com
Publication date May 2020
Original source espn.com
Website URL visit the website
Notes: n.a.
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69 References Professional athletes who have pledged donations to those affected by the coronavirus (COVID-19) pandemic as of March 2020 (in 1,000 U.S. dollars) COVID-19: pledges by professional athletes as of March 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) LA Times public health, but also to the entire sports industry. After Utah Jazz center Rudy Gobert was the first NBA player to test positive for the coronavirus, the league decided to suspend its season indefinitely in an attempt to stem Conducted by LA Times the spread of the virus. In response, Gobert pledged to donate 500 thousand U.S. dollars to help those affected Survey period as of March 2020 by the virus and the subsequent cancelation to sporting events. This included a 200 thousand U.S. dollar donation to the part-time employees at the Vivint Smart Home Arena, home of Utah Jazz. Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by LA Times
Publication date March 2020
Original source latimes.com
Website URL visit the website
Notes: The source also provides the following information: Zion Williamson (New Orleans Pelicans - NBA) is paying the salaries of Smoothie King Center employees for the next 30 days. Trevor Bauer (Cincinnati Reds - MLB) organized a GoFundMe page where fans could donate to benefit workers throughout the lea [...] For more information visit our Website
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70 References Most important measures for sports fans to feel comfortable attending a sporting event during the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: measures to increase likelihood of attending sporting events 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. Many professional leagues closed their doors to spectators or postponed their seasons entirely. During an April 2020 survey in the United States, some 76 percent of Conducted by Morning Consult respondents stated that they would only feel more comfortable attending a live sporting event in person if hand Survey period April 24-26, 2020 sanitizers were added to the venue.
Region(s) United States
Number of respondents 2,200
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date April 2020
Original source morningconsult.com
Website URL visit the website
Notes: This question was phrased by the source as follows: "To what extent would the following make you more or less comfortable when attending a sporting event at a stadium or arena after COVID-19 (coronavirus) is under control and live events resume?"
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71 References Most important milestones before sports fans feel comfortable attending a sporting event during the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: milestones to increase likelihood of attending sporting events 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. Many professional leagues closed their doors to spectators or postponed their seasons entirely. During an April 2020 survey in the United States, some 62 percent of Conducted by Morning Consult respondents stated that it was very important for cases in their area to decline before they would feel Survey period April 24-26, 2020 comfortable attending a crowded sporting event.
Region(s) United States
Number of respondents 2,200
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date April 2020
Original source morningconsult.com
Website URL visit the website
Notes: This question was phrased by the source as follows: "How important is it that each of the following occur before you are comfortable attending a crowded sporting event?"
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72 References Potential loss of ticketing revenue for the NBA and March Madness due to the coronavirus (COVID- 19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential ticketing revenue loss for basketball 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) Forbes; Various sources (ticketiq.com) across the globe suspended their seasons, including the National Basketball Association in the United States. At the time the season was suspended in March 2020, there were still 259 games left in the 2019/20 NBA regular Conducted by Various sources (ticketiq.com) season. Combined league ticketing revenues lost as a result of these cancellations was estimated at over 690 Survey period as of March 2020 million U.S. dollars.
Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Forbes
Publication date March 2020
Original source forbes.com
Website URL visit the website
Notes: n.a.
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73 References Potential loss of revenue in the NBA due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential revenue loss for the National Basketball Association 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) FiveThirtyEight; Forbes; TMR across the globe suspended their seasons, including the National Basketball Association in the United States. At the time the season was suspended in March 2020, there were still 259 games left in the 2019/20 NBA regular Conducted by FiveThirtyEight; Forbes; TMR season. Combined league gate revenues lost as a result of these cancellations was estimated at between 350 Survey period as of March 2020 and 450 million U.S. dollars.
Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by FiveThirtyEight
Publication date March 2020
Original source fivethirtyeight.com
Website URL visit the website
Notes: * The source estimates the loss at between 350 and 450 million U.S. dollars. ** Includes merchandise sales, food and parking fees. The source estimates the loss at between 150 and 200 million U.S. dollars.
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74 References Potential loss of ticketing revenue for the NBA due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential ticketing revenue loss for the NBA 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) NBCUniversal across the globe suspended their seasons, including the National Basketball Association in the United States. At the time the season was suspended in March 2020, there were still 259 games left in the 2019/20 NBA regular Conducted by NBCUniversal season. The ticketing revenue loss if these remaining regular season games were to be postponed was Survey period as of March 2020 estimated at 300 million U.S. dollars.
Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by NBCUniversal
Publication date March 2020
Original source nbcsports.com
Website URL visit the website
Notes: n.a.
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75 References Potential loss of ticketing revenue for the NBA due to the coronavirus (COVID-19) pandemic as of March 2020, by team (in million U.S. dollars) COVID-19: potential ticketing revenue loss for NBA teams 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) Forbes; Various sources (ticketiq.com) across the globe suspended their seasons, including the National Basketball Association in the United States. At the time the season was suspended in March 2020, there were still 259 games left in the 2019/20 NBA regular Conducted by Various sources (ticketiq.com) season. The Los Angeles Lakers, who had ten remaining regular season games left, were in line to lose 82.1 Survey period as of March 2020 million U.S. dollars in ticketing revenue as a result of the crisis.
Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Forbes
Publication date March 2020
Original source forbes.com
Website URL visit the website
Notes: n.a.
Back to statistic
76 References How much have you seen, read or heard about the NBA suspending its season indefinitely due to the coronavirus (COVID-19) pandemic? COVID-19: public awareness about the NBA being suspended as of March 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. After Utah Jazz center Rudy Gobert was the first NBA player to test positive for the coronavirus, the league decided to suspend its season indefinitely in an attempt to stem Conducted by Morning Consult the spread of the virus. This unprecedented move was covered extensively in the media with ramifications for Survey period March 12-13, 2020 both players and fans alike. In a March 2020 survey, 37 percent of respondents stated that they had seen and heard a lot about the NBA suspending its season. Region(s) United States
Number of respondents 2,201
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date March 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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77 References Potential loss of revenue from NCAA's March Madness due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential revenue loss for March Madness 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many leagues across the globe Source(s) Fox Business suspended their seasons, including the NCAA`s Division I men`s basketball tournament, also known as March Madness. This college basketball tournament is very lucrative for the NCAA and its potential complete Conducted by Fox Business cancellation could mean a loss of 933 million U.S. dollars in media rights, ticket sales and sponsorships. This Survey period as of March 2020 figure is based on the revenue that these categories generated during the previous year's tournament.
Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Fox Business
Publication date March 2020
Original source foxbusiness.com
Website URL visit the website
Notes: n.a.
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78 References Potential loss of revenue from NCAA's March Madness per school due to the coronavirus (COVID- 19) pandemic as of March 2020 (in U.S. dollars) COVID-19: potential revenue loss per college for March Madness 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many leagues across the globe Source(s) Sportscasting suspended their seasons, including the NCAA`s Division I men`s basketball tournament, also known as March Madness. This college basketball tournament is very lucrative for the NCAA and the teams that make it into the Conducted by Sportscasting main event. The NCAA was due to pay each team 280,300 U.S. dollars per game played in 2020. As winning Survey period as of March 2020 the tournament requires playing five games, the two teams that reached the final were in line to earn over 1.4 million U.S. dollars. The cancelation of this tournament has naturally led to the potential loss of this lucrative Region(s) United States payday for successful schools.
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Sportscasting
Publication date March 2020
Original source sportscasting.com
Website URL visit the website
Notes: n.a.
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79 References Potential loss of revenue from NCAA's March Madness TV deals per school due to the coronavirus (COVID-19) pandemic as of March 2020, by conference (in million U.S. dollars) COVID-19: potential media rights revenue loss per school for March Madness 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many leagues across the globe Source(s) Website (frntofficesport.com) suspended their seasons, including the NCAA`s Division I men`s basketball tournament, also known as March Madness. This college basketball tournament is very lucrative for the NCAA and its potential complete Conducted by Website (frntofficesport.com) cancellation could mean a loss of 17 million U.S. dollars per school in the Southeastern Conference (SEC) due Survey period as of March 2020 to the media rights deal with CBS that is now in jeopardy.
Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Website (frntofficesport.com)
Publication date March 2020
Original source frntofficesport.com
Website URL visit the website
Notes: n.a.
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80 References How much have you seen, read or heard about the cancelation of NCAA's March Madness due to the coronavirus (COVID-19) pandemic? COVID-19: public awareness about the cancelation of March Madness as of March 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. The NCAA Division I Men's Basketball Tournament, also known as March Madness, is an annual knockout tournament contested between college teams. For the first Conducted by Morning Consult time since its inception in 1939, March Madness was canceled in 2020 to stem the spread of the coronavirus. Survey period March 12-13, 2020 This unprecedented move was covered extensively in the media with ramifications for both players and fans alike. In a March 2020 survey, 33 percent of respondents stated that they had seen and heard a lot about the Region(s) United States March Madness tournament being canceled.
Number of respondents 2,201
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date March 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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81 References Number of people affected by the postponement of the Tokyo 2020 Olympics due to the coronavirus (COVID-19) pandemic as of March 2020, by category COVID-19: number of people affected by Olympics 2020 postponement
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) AP across the globe suspended their seasons and events have been cancelled. The Olympic Games were due to take place in Tokyo at the end of July 2020 but, on March 24, the International Olympic Committee (IOC) took Conducted by AP the decision to delay the Games until 2021. Given the commitment and training involved in the lead up to an Survey period as of March 2020 Olympic year, this postponement has had a significant impact on the 11,000 Olympic athletes and 4,400 Paralympic athletes who were due to compete in the event. Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by AP
Publication date March 2020
Original source apnews.com
Website URL visit the website
Notes: n.a.
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82 References Potential cost of the Tokyo 2020 Olympics due to the coronavirus (COVID-19) pandemic as of March 2020, by sector (in billion Japanese yen) COVID-19: potential cost for the Olympics 2020, by sector
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) RTÉ across the globe suspended their seasons and events have been cancelled. The Olympic Games were due to take place in Tokyo at the end of July 2020 but, on March 24, the International Olympic Committee (IOC) took Conducted by RTÉ the decision to delay the Games until 2021. With the future of the event still up in the air, the city of Tokyo stands Survey period as of March 2020 to lose a potential 597 billion yen which it has invested into hosting the event.
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by RTÉ
Publication date March 2020
Original source rte.ie
Website URL visit the website
Notes: n.a.
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83 References Potential loss of revenue from the Tokyo 2020 Olympics due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential revenue loss for the Olympics 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) Newsweek Daily Beast Company across the globe suspended their seasons and events have been cancelled. The Olympic Games were due to take place in Tokyo at the end of July 2020 but, on March 24, the International Olympic Committee (IOC) took Conducted by Newsweek Daily Beast Company the decision to delay the Games until 2021. With the future of the event still up in the air, the organizers and the Survey period as of March 2020 Japanese government stand to lose the 277 million U.S. dollars invested into the new Olympic Stadium in Tokyo. Japan has committed a total of 13.4 billion U.S. dollars towards organizing the event. Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Newsweek Daily Beast Company
Publication date March 2020
Original source newsweek.com
Website URL visit the website
Notes: n.a.
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84 References Potential loss of advertising and sponsorship spending for the Tokyo 2020 Olympics due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential ad and sponsorship revenue loss for the Olympics 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) Newsweek Daily Beast Company; Sportcal across the globe suspended their seasons and events have been cancelled. The Olympic Games were due to take place in Tokyo at the end of July 2020 but, on March 24, the International Olympic Committee (IOC) took Conducted by Sportcal the decision to delay the Games until 2021. With the future of the event still up in the air, the organizers stand to Survey period as of March 2020 lose over 900 million U.S. dollars committed by over 70 local sponsorship partners in Japan.
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Newsweek Daily Beast Company
Publication date March 2020
Original source newsweek.com
Website URL visit the website
Notes: n.a.
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85 References Insured cost of the Tokyo 2020 Olympics due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: insured cost of the Olympics 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) Reuters; Jefferies & Company across the globe suspended their seasons and events have been cancelled. The Olympic Games were due to take place in Tokyo at the end of July 2020 but, on March 24, the International Olympic Committee (IOC) took Conducted by Jefferies & Company the decision to delay the Games until 2021. As a result of this postponement, global insurers have been left to Survey period as of March 2020 foot a large bill to cover the cost of the Games. Estimates suggest that the insured cost of the 2020 Olympics stands at two billion U.S. dollars. Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Reuters
Publication date March 2020
Original source reuters.com
Website URL visit the website
Notes: n.a.
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86 References Reinsurance premium lost after the postponement of the Tokyo 2020 Olympics due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: reinsurance premium of the Olympics 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) Reuters; Jefferies & Company across the globe suspended their seasons and events have been cancelled. The Olympic Games were due to take place in Tokyo at the end of July 2020, but, on March 24, the International Olympic Committee (IOC) took Conducted by Jefferies & Company the decision to delay the Games until 2021. As a result of this postponement, global insurers were left to foot a Survey period as of March 2020 large bill to cover the cost of the Games. Estimates suggest that the reinsurer Munich Re had a 500 million U.S. dollar exposure to the Tokyo Olympics. Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Reuters
Publication date March 2020
Original source reuters.com
Website URL visit the website
Notes: n.a.
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87 References Potential loss of revenue for US soccer leagues due to the coronavirus (COVID-19) pandemic as of March 2020 (in 1,000 U.S. dollars) COVID-19: potential revenue loss for US soccer 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) The Athletic; Sportscasting across the globe suspended their seasons, while Major League Soccer postponed the start of its new season for 30 days in light of the pandemic. This jeopardized the league's media rights deal, which brings in annual Conducted by The Athletic revenues of an estimated 90 million U.S. dollars. Teams in the USL Championship, the league below the MLS, Survey period as of March 2020 are also set to be hit hard by the postponement, with the top teams in the league missing out on potential revenue of over 200 thousand U.S. dollars per home game. Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Sportscasting
Publication date March 2020
Original source sportscasting.com
Website URL visit the website
Notes: * The source estimated the revenue at between 30 and 50 thousand U.S. dollars.
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88 References Potential loss of revenue for UEFA for postponing or cancelling Euro 2020 due to the coronavirus (COVID-19) pandemic as of March 2020 (in million euros) UEFA revenue loss for cancelling Euro 2020 due to the coronavirus (COVID-19)
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many leagues across the globe Source(s) ESPN.com; UEFA suspended their seasons and UEFA took the unprecedented step to postpone the scheduled 2020 European Football Championship to 2021. This move cost UEFA an estimated 300 million euros, whereas cancelling the Conducted by UEFA event entirely would have cost the federation around 400 million euros. For further information about the Survey period March 2020 coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
Region(s) Europe
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by ESPN.com
Publication date March 2020
Original source espn.com
Website URL visit the website
Notes: n.a.
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89 References Potential maximum revenue loss of European football leagues due to the coronavirus (COVID-19) in the season 2019/2020, by source (in million euros) Potential revenue loss of European football leagues due to the coronavirus
Description Source and methodology information As of March 2020, it is estimated that the maximum revenue loss in the broadcasting sector of the English Source(s) KPMG Premier League due to the coronavirus comes to approximately 800 million euros. Conducted by KPMG
Survey period As of March 17, 2020
Region(s) Europe
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by KPMG
Publication date March 2020
Original source footballbenchmark.com
Website URL visit the website
Notes: Upper end estimates used.
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90 References Number of games affected by the coronavirus (COVID-19) in European football leagues in the season 2019/2020 Number of matches in Europrean footbal leagues affected by the coronavirus 2020
Description Source and methodology information As of March 17, 2020 a total of 33 matches in the Italian Serie A were affected by the coronavirus outbreak Source(s) KPMG which caused the league to be suspended until April 3 as of yet. Depending on the further course of the outbreak, suspensions may be prolonged. Conducted by KPMG
Survey period As of March 17, 2020
Region(s) Europe
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by KPMG
Publication date March 2020
Original source footballbenchmark.com
Website URL visit the website
Notes: n.a.
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91 References Highest percentage loss of player transfer value in the big-5 European soccer leagues due to the coronavirus (COVID-19) pandemic as of March 2020, by club COVID-19: potential transfer value loss for European soccer teams 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) CIES Football Observatory across the globe suspended their seasons, throwing the very lucrative European soccer market into doubt. With some players' contracts running out at the end of season and no decision yet on whether the soccer season will Conducted by CIES Football Observatory even be played to a conclusion, huge question marks remain about player transfers and contracts. In the event Survey period between March 11, 2020 and June 30, 2020 that no further matches are played this season and no contracts are extended until the end of June, the French Ligue 1 side Olympique Marseille stands to lose 38 percent of its players' transfer value. Region(s) Europe
Number of respondents n.a.
Age group n.a.
Special characteristics if no matches played and no contract extension; 20 players with the highest values per club
Published by CIES Football Observatory
Publication date March 2020
Original source football-observatory.com
Website URL visit the website
Notes: n.a.
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92 References TV rights value of Serie A football matches at risk of being postponed or canceled due to coronavirus (COVID-19) in Italy in the season 2019/2020 (in million euros) TV rights value of Serie A games at risk due to coronavirus 2019-2020
Description Source and methodology information Due to the coronavirus (COVID-19) pandemic, the Serie A football league in Italy suspended all matches of the Source(s) Calcio e Finanza season 2019/2020 until April 3, 2020. Thus, 124 Serie A games were at risk of being postponed or canceled as of March 2020. Data reveal that the TV rights value of the matches at risk amounted to roughly 316.5 million Conducted by Calcio e Finanza euros. Specifically, the TV rights value of the 86 matches to be broadcasted on Sky amounted to 252.2 million Survey period March 2020 euros, while the value of the 38 matches to be shown on Dazn amounted to 64.3 million euros. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page. Region(s) Italy
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Calcio e Finanza
Publication date March 2020
Original source calcioefinanza.it
Website URL visit the website
Notes: n.a.
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93 References Potential maximum revenue loss of the Serie A football league in Italy due to the coronavirus (COVID-19) in the season 2019/2020, by source (in million euros) Potential maximum revenue loss of Serie A due to the coronavirus 2019-2020, by source
Description Source and methodology information In the season 2019/2020, the Serie A football league in Italy could experience a significant revenue loss due to Source(s) KPMG the impact of coronavirus (COVID-19). According to a forecast from March 2020, considering a scenario with no further matches played in the current season, Serie A could register a maximum revenue loss of about 650 Conducted by KPMG million euros. In this sense, the highest loss would relate to broadcasting revenues, which could record a Survey period March 2020 decrease of 450 million euros. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page. Region(s) Italy
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by KPMG
Publication date March 2020
Original source footballbenchmark.com
Website URL visit the website
Notes: n.a.
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94 References Estimated revenue loss of Juventus FC due to the coronavirus (COVID-19) in the financial year 2019/2020, by source (in million euros) Estimated revenue loss of Juventus due to the coronavirus (COVID-19) 2019-2020
Description Source and methodology information In the financial year 2019/2020, Juventus FC could experience a significant revenue loss due to the impact of Source(s) Borsa Italiana coronavirus (COVID-19). According to a forecast from March 2020, in case all national and international matches would be cancelled due to the spread of the virus, the Serie A football club from Turin is expected to register a Conducted by Intesa Sanpaolo loss of roughly 110 million euros. In the considered scenario, the forecast estimates that the highest loss would Survey period March 2020 relate to revenues generated from TV rights, which could experience a decrease of 40 million euros. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page. Region(s) Italy
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Borsa Italiana
Publication date March 2020
Original source Company Note: Juventus FC, page 6
Website URL visit the website
Notes: n.a.
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95 References Impact of the coronavirus (COVID-19) pandemic on the Formula One Group's stock as of March 2020 COVID-19: impact on the Formula One Group's stock 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) Quartz across the globe suspended their seasons and numerous events were cancelled, including several races in the Formula One season. The uncertainty surrounding the remaining dates in the F1 calendar has led to the Conducted by Quartz Formula One Group losing value on the stock market to the tune of five billion U.S. dollars. Survey period as of March 2020
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Quartz
Publication date March 2020
Original source qz.com
Website URL visit the website
Notes: n.a.
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96 References Potential loss of revenue for Formula One due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential revenue loss for F1 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) Forbes across the globe suspended their seasons and numerous events were cancelled, including several races in the Formula One season. The potential loss of revenue from the combined hosting fees across the whole season, Conducted by Forbes which are paid by the individual host nations, could amount to over 602 million U.S. dollars. Survey period as of March 2020
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Forbes
Publication date March 2020
Original source forbes.com
Website URL visit the website
Notes: * Figures taken from this article .
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97 References Potential loss of revenue for Formula One from the Chinese Grand Prix due to the coronavirus (COVID-19) pandemic as of February 2020 (in million U.S. dollars) COVID-19: potential revenue loss for the Chinese Grand Prix 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) Forbes across the globe suspended their seasons and numerous events were cancelled, including several races in the Formula One season. The Chinese Grand Prix, which had been scheduled for April 17-19, was cancelled in light Conducted by Forbes of the pandemic, costing Formula One an estimated 33.1 million U.S. dollars in hosting fees and a further 5.1 Survey period as of February 2020 million U.S. dollars in corporate hospitality tickets.
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Forbes
Publication date February 2020
Original source forbes.com
Website URL visit the website
Notes: n.a.
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98 References Potential loss of revenue for Formula One from the Vietnam Grand Prix due to the coronavirus (COVID-19) pandemic as of February 2020 (in million U.S. dollars) COVID-19: potential revenue loss for the Vietnam Grand Prix 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) Forbes across the globe suspended their seasons and numerous events were cancelled, including several races in the Formula One season. The Vietnam Grand Prix, which had been scheduled for April 5, was cancelled in light of Conducted by Forbes the pandemic, costing Formula One an estimated 33.1 million U.S. dollars in hosting fees and a further 5.1 Survey period as of February 2020 million U.S. dollars in corporate hospitality tickets. An additional six million U.S. dollars was projected to be lost through the title sponsor, VinFast. Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Forbes
Publication date February 2020
Original source forbes.com
Website URL visit the website
Notes: n.a.
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99 References Number of viewers of the eNASCAR iRacing Pro Invitational Series during the coronavirus (COVID- 19) pandemic in the United States in 2020, by race (in 1,000s) COVID-19: eNASCAR iRacing Pro Invitational Series average viewers 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Nielsen; New York Times public health, but also to the entire entertainment industry. While cinemas and sporting events closed their doors to try to stem the spread of the disease, many people turned to home entertainment and eSports during periods Conducted by Nielsen of self-isolation. NASCAR tackled the problem of its cancelled live events by holding virtual races featuring top Survey period March and April 2020 drivers and announcers. The second race, at a virtual version of Tennessee`s Bristol Motor Speedway, attracted an average of 1.3 million viewers. Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics broadcast on Fox Sports 1 and FS1
Published by New York Times
Publication date April 2020
Original source nytimes.com
Website URL visit the website
Notes: n.a.
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100 References Increase in users of iRacing during the coronavirus (COVID-19) pandemic worldwide as of March 2020 COVID-19: iRacing user growth 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire entertainment industry. While cinemas and sporting events closed their doors to try to stem the spread of the disease, many people turned to home entertainment and eSports during periods Conducted by Morning Consult of self-isolation. In March 2020, NASCAR tackled the problem of its cancelled live events by holding a virtual 100 Survey period March 2020 -lap race featuring top drivers and announcers on the online racing service iRacing. Since NASCAR announced these events, the service has seen 5,000 new users purchase access to the online racing simulation. Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Morning Consult
Publication date March 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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101 References Estimated revenue loss to the NFL if games are played without fans as a result the coronavirus (COVID-19) pandemic in the United States as of May 2020 COVID-19: NFL potential revenue loss 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Sports Illustrated public health, but also to the entire sports industry. Several professional sports leagues, including the NBA and NHL, as well as most professional soccer leagues in Europe, took the decision to postpone or suspend their Conducted by Sports Illustrated seasons in order to mitigate the spread of the disease. As yet, no decision has been made about the fate of the Survey period May 2020 new NFL season which is due to start in September 2020. Estimates suggest that NFL clubs would stand to lose 100 million U.S. dollars each in local revenue if the season is played without fans in the stadium. Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Sports Illustrated
Publication date May 2020
Original source si.com
Website URL visit the website
Notes: n.a.
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102 References Estimated potential loss of revenue for NHL teams per home game due to the coronavirus (COVID- 19) pandemic as of March 2020 (in 1,000 U.S. dollars) COVID-19: potential revenue loss for NHL teams per game 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) The Athletic across the globe suspended their seasons, including the National Hockey League in the United States. At the time the season was suspended in March 2020, the teams of the NHL had each played between 32 and 37 of Conducted by The Athletic their allocated 41 home games. It is estimated that each team will lose an average of 1.31 million U.S. dollars in Survey period as of March 2020 ticket sales alone for each home game that is canceled due to the coronavirus.
Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by The Athletic
Publication date March 2020
Original source theathletic.com
Website URL visit the website
Notes: n.a.
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103 References How much have you seen, read or heard about the NHL temporarily suspending its season due to the coronavirus (COVID-19) pandemic? COVID-19: public awareness about the NHL being suspended as of March 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. Following the news that two players in the National Basketball Association (NBA) had tested positive for the virus, the National Hockey League (NHL) suspended Conducted by Morning Consult the season indefinitely in an attempt to stem the spread of COVID-19. This unprecedented move was covered Survey period March 12-13, 2020 extensively in the media with ramifications for both players and fans alike. In a March 2020 survey, 23 percent of respondents stated that they had seen and heard a lot about the NHL suspending its season. Region(s) United States
Number of respondents 2,201
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date March 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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104 References Potential stadium revenue loss in the MLB due to the coronavirus (COVID-19) pandemic in the United States as of April 2020, by team COVID-19: MLB potential stadium revenue loss by team 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Forbes public health, but also to the entire sports industry. The 2020 Major League Baseball season was scheduled to start on March 26, 2020, but was postponed indefinitely based on recommendations to restrict large gatherings Conducted by Forbes of people for the upcoming weeks. This unprecedented move was covered extensively in the media with Survey period as of April 2020 ramifications for both players and fans alike. Figures suggest that the New York Yankees could lose a potential 470 million U.S. dollars in stadium revenue as a result of the crisis. Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics excludes local media revenue; before playoffs and net of stadium debt service
Published by Forbes
Publication date April 2020
Original source forbes.com
Website URL visit the website
Notes: *The Texas Rangers were moving into a new ballpark this season that would have likely generated more revenue than the figure cited.
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105 References How much have you seen, read or heard about the MLB postponing the 2020 baseball season due to the coronavirus (COVID-19) pandemic? COVID-19: public awareness about the MLB being postponed as of March 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. The 2020 Major League Baseball season was scheduled to start on March 26, 2020, but was postponed indefinitely based on recommendations to restrict large gatherings Conducted by Morning Consult of people for the upcoming weeks. This unprecedented move was covered extensively in the media with Survey period March 12-13, 2020 ramifications for both players and fans alike. In a March 2020 survey, 25 percent of respondents stated that they had seen and heard a lot about the MLB postponing its season. Region(s) United States
Number of respondents 2,201
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date March 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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106 References Potential loss of revenue for hosts of selected NCAA events due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential revenue loss from NCAA events 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many leagues across the globe Source(s) NBCUniversal; Various sources suspended their seasons, including the NCAA`s Division I men`s basketball tournament, also known as March Madness. This college basketball tournament is very lucrative for the NCAA and its host cities. The finals of the Conducted by Various sources tournament, known as the Final Four, were due to be hosted in Atlanta in early April. The city stands to lose Survey period as of March 2020 more than 100 million U.S. dollars due to the postponement of this event.
Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by NBCUniversal
Publication date March 2020
Original source nbcnews.com
Website URL visit the website
Notes: n.a.
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107 References Do you agree or disagree that you are more likely to watch PGA Tour golf due to the suspension of other sports as a result of the coronavirus (COVID-19) pandemic? COVID-19: likelihood of watching PGA Tour golf as of March 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. Several professional sports leagues, including the NBA and NHL, as well as most professional soccer leagues in Europe, took the decision to postpone or suspend their Conducted by Morning Consult seasons in order to mitigate the spread of the disease. In a March 2020 survey, 11 percent of respondents Survey period March 12-13, 2020 strongly agreed with the sentiment that they would be more likely to watch PGA Tour golf due to the suspension or cancellation of other sports like the NBA, NHL, MLS, NCAA basketball and spring training baseball. Region(s) United States
Number of respondents 2,201
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date March 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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108 References Potential loss of revenue for WWE due to the coronavirus (COVID-19) pandemic as of March 2020 (in 1,000 U.S. dollars) COVID-19: potential revenue loss for WWE 2020
Description Source and methodology information The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many professional leagues Source(s) sportsbusiness.com; WWE across the globe suspended their seasons, while WWE suspended some of its events. WrestleMania 36, which was scheduled to take place on April 5, 2020 in Tampa, will be the first pay-per-view WWE event to take place Conducted by WWE with no live audience. Based on the 2019 figures, WWE could potentially lose up to 125.6 million U.S. dollars in Survey period as of March 2020 live events revenue due to the coronavirus pandemic.
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics based on 2019 figures
Published by sportsbusiness.com
Publication date March 2020
Original source sportbusiness.com
Website URL visit the website
Notes: n.a.
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109 References Change in exercise habits during the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: change in exercise habits in the U.S. April 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) YouGov; The Economist public health, but also to the entire sports industry. Many professional and amateur leagues and events were canceled and the public was advised to not spend time in large groups or in public areas. During an April 2020 Conducted by YouGov; The Economist survey in the United States, 27 percent of respondents stated that they had been exercising less often than Survey period April 12-14, 2020 usual as a result of the crisis.
Region(s) United States
Number of respondents 1,486
Age group 18 years and older
Special characteristics n.a.
Published by YouGov
Publication date April 2020
Original source yougov.com
Website URL visit the website
Notes: n.a.
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110 References Based on what you know about the coronavirus, are you currently more or less likely to go to the gym? COVID-19: public opinion on going to the gym as of April 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. Many professional and amateur leagues and events were canceled and the public was advised to not spend time in large groups or in public areas. During an April 2020 Conducted by Morning Consult survey in the United States, 68 percent of respondents stated that they were much less likely to go to the gym Survey period April 3-5, 2020 based on what they knew about the coronavirus.
Region(s) United States
Number of respondents 2,200
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date April 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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111 References Estimated time scale for being able to go to the gym or an exercise class due to the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: estimate time for return to gym/exercise classes in the U.S. 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult; The Hollywood Reporter public health, but also to the entire sports industry. Many professional and amateur leagues and events were canceled and the public was advised to not spend time in large groups or in public areas, including gyms. During Conducted by Morning Consult; The Hollywood Reporter an April 2020 survey in the United States, 18 percent of respondents stated that they did not anticipate going Survey period April 7-9, 2020 back to the gym or exercise classes for the next six months at least.
Region(s) United States
Number of respondents 2,200
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date April 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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112 References Timescale for being comfortable going back the gym or an exercise class due to the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: estimate time for return to gym/exercise classes in the U.S. 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult; The Hollywood Reporter public health, but also to the entire sports industry. Many professional and amateur leagues and events were canceled and the public was advised to not spend time in large groups or in public areas, including gyms. During Conducted by Morning Consult; The Hollywood Reporter an April 2020 survey in the United States, 21 percent of respondents stated that they would not feel comfortable Survey period April 7-9, 2020 going back to the gym or exercise classes for the next six months at least.
Region(s) United States
Number of respondents 2,200
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date April 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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113 References Use of video conferencing for fitness classes during the coronavirus (COVID-19) pandemic in the United States as of April 2020, by age COVID-19: use of video conferencing for exercise classes in the U.S. 2020, by age
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult; The Hollywood Reporter public health, but also to the entire sports industry. Many professional and amateur leagues and events were canceled and the public was advised to not spend time in large groups or in public areas, including gyms. During Conducted by Morning Consult; The Hollywood Reporter an April 2020 survey in the United States, 15 percent of respondents aged 18 to 29 stated that they used video Survey period April 7-9, 2020 conferencing in order to take part in fitness classes during the crisis.
Region(s) United States
Number of respondents 2,200
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date April 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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114 References How much do you think the coronavirus has had a positive or negative impact on the sports industry? COVID-19: U.S. public opinion on the impact on the sports industry 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. Several professional sports leagues, including the NBA and NHL, as well as most professional soccer leagues in Europe, took the decision to postpone or suspend their Conducted by Morning Consult seasons in order to mitigate the spread of the disease. During a March 2020 survey, some 56 percent of Survey period March 27-29, 2020 respondents believed that the pandemic has had a major negative impact on the sports industry as a whole.
Region(s) United States
Number of respondents 2,200
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date March 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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115 References Do you agree or disagree that professional sports leagues are doing the right thing by suspending their seasons due to coronavirus (COVID-19) pandemic? COVID-19: public support for canceling professional sports as of March 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. Several professional sports leagues, including the NBA and NHL, as well as most professional soccer leagues in Europe, took the decision to postpone or suspend their Conducted by Morning Consult seasons in order to mitigate the spread of the disease. This unprecedented move was covered extensively in the Survey period March 12-13, 2020 media with ramifications for both players and fans alike. In a March 2020 survey, 41 percent of respondents strongly agreed with the sentiment that professional sports leagues were doing the right thing by suspending Region(s) United States their seasons due to the pandemic.
Number of respondents 2,201
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date March 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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116 References Do you agree or disagree that the NCAA did the right thing by canceling its remaining championships and March Madness due to the coronavirus (COVID-19) pandemic? COVID-19: public support for canceling March Madness as of March 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. Several professional sports leagues, including the NBA and NHL, as well as most professional soccer leagues in Europe, took the decision to postpone or suspend their Conducted by Morning Consult seasons in order to mitigate the spread of the disease. The NCAA, the organization in charge of college sports, Survey period March 12-13, 2020 also canceled its remaining spring and winter championships, including the March Madness basketball tournament. In a March 2020 survey, 40 percent of respondents strongly agreed with the sentiment that the Region(s) United States NCAA was doing the right thing by suspending its championships due to the pandemic.
Number of respondents 2,201
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date March 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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117 References How much of an impact has the lack of live sports due to the coronavirus (COVID-19) pandemic had on your daily life? COVID-19: impact of canceling live sports as of March 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. Several professional sports leagues, including the NBA and NHL, as well as most professional soccer leagues in Europe, took the decision to postpone or suspend their Conducted by Morning Consult seasons in order to mitigate the spread of the disease. This unprecedented move was covered extensively in the Survey period March 20-22, 2020 media with ramifications for both players and fans alike. In a March 2020 survey, 13 percent of respondents strongly agreed with the sentiment that the suspension of live sports had a significant impact on their daily life. Region(s) United States
Number of respondents 2,200
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date March 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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118 References Preferred alternative content to live sports during the coronavirus (COVID-19) pandemic in the United States as of March 2020 COVID-19: preferred sports programming alternative as of March 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. Many professional leagues closed their doors to spectators or postponed their seasons entirely, leading to a severe lack of live sports programming on television. During a Conducted by Morning Consult March 2020 survey in the United States, some 41 percent of respondents stated that sports documentaries Survey period March 20-22, 2020 would be their preferred alternative sports programming during the pandemic.
Region(s) United States
Number of respondents 1,519
Age group 18 years and older
Special characteristics share of sports fans who were at least somewhat interested in watching the following as an alternative to live sports
Published by Morning Consult
Publication date March 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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119 References What do you think should happen to sports events which have been impacted by the coronavirus outbreak? COVID-19: public opinion on sporting events worldwide as of March 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) GlobalWebIndex public health, but also to the entire sports industry. Many professional leagues closed their doors to spectators or postponed their seasons entirely. During a global March 2020 survey, some 67 percent of respondents from the Conducted by GlobalWebIndex United States felt that sporting events should be postponed until after the outbreak is over. Survey period March 16-20, 2020
Region(s) Worldwide
Number of respondents see supplementary notes
Age group 16-64 years
Special characteristics among internet users
Published by GlobalWebIndex
Publication date March 2020
Original source Coronavirus Research March 2020 Series 3: Multi-market research, page 38
Website URL visit the website
Notes: 1,004 (Australia), 1,001 (Brazil), 1,003 (China), 1,016 (France), 1,010 (Germany), 1,010 (Italy), 1,079 (Japan), 1,008 (Philippines), 1,008 (Singapore), 573 (SouthAfrica), 1,005 (Spain), 1,040 (UK) and 1,088 (USA)
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120 References Public opinion on whether the new NFL season should start during the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: public opinion in the U.S. on starting the NFL season 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) SHU public health, but also to the entire sports industry. Several professional sports leagues, including the NBA and NHL, as well as most professional soccer leagues in Europe, took the decision to postpone or suspend their Conducted by SHU seasons in order to mitigate the spread of the disease. As yet, no decision has been made about the fate of the Survey period April 6-8, 2020 new NFL season which is due to start in September 2020. During an April 2020 survey in the United States, some 70 percent of respondents stated that the NFL should not restart to ensure players' safety if some form on Region(s) United States social distancing is still in place.
Number of respondents 762
Age group n.a.
Special characteristics n.a.
Published by SHU
Publication date April 2020
Original source shu.edu
Website URL visit the website
Notes: This question was phrased by the source as follows: "If some form of social distancing is continuing in the fall do you think the NFL should..."
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121 References Public opinion on sports teams laying off full-time staff due to the coronavirus (COVID-19) pandemic in the United States as of March 2020 COVID-19: U.S. public opinion on sports teams laying off full-time employees 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. Several professional sports leagues, including the NBA and NHL, as well as most professional soccer leagues in Europe, took the decision to postpone or suspend their Conducted by Morning Consult seasons in order to mitigate the spread of the disease. This unprecedented step has had huge financial Survey period March 27-29, 2020 implications for many professional teams who have had to come to a decision about what to do with their employees. During a March 2020 survey, some 23 percent of respondents stated that they would have a much Region(s) United States less favorable view of a professional sports team that decided to lay off full-time staff members.
Number of respondents 2,200
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date March 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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122 References Based on what you know about the coronavirus, are you currently more or less likely to go to sporting events? COVID-19: public opinion on going to sporting events as of April 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. Many professional leagues closed their doors to spectators or postponed their seasons entirely. During an Aprl 2020 survey in the United States, some 71 percent of Conducted by Morning Consult respondents stated that they were much less likely to attend a sporting event based on what they knew about Survey period April 3-5, 2020 the coronavirus.
Region(s) United States
Number of respondents 2,200
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date April 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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123 References Based on what you know about the coronavirus, when do you expect to be able to watch live professional and college sports again? COVID-19: public opinion on when live sports will restart as of April 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult public health, but also to the entire sports industry. Many professional leagues closed their doors to spectators or postponed their seasons entirely. During an April 2020 survey in the United States, some 26 percent of Conducted by Morning Consult respondents expected to be able to watch live professional and college sports again in August or September Survey period April 3-5, 2020 2020.
Region(s) United States
Number of respondents 2,200
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date April 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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124 References Based on what you know about the coronavirus, when do you expect to feel comfortable attending a live sporting event in person again? COVID-19: timeframe for attending live sport as of April 2020
Description Source and methodology information The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to Source(s) Morning Consult; The Hollywood Reporter public health, but also to the entire sports industry. Many professional leagues closed their doors to spectators or postponed their seasons entirely. During an April 2020 survey in the United States, some 20 percent of Conducted by Morning Consult; The Hollywood Reporter respondents stated that they would only feel comfortable attending a live sporting event in person again after Survey period April 3-5, 2020 December 2020.
Region(s) United States
Number of respondents 2,200
Age group 18 years and older
Special characteristics n.a.
Published by Morning Consult
Publication date April 2020
Original source morningconsult.com
Website URL visit the website
Notes: n.a.
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125 References