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Impact on the Sports Industry Worldwide CORONAVIRUS: IMPACT on the SPORTS INDUSTRY WORLDWIDE Table of Contents Table of Contents

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Impact on the Sports Industry Worldwide CORONAVIRUS: IMPACT on the SPORTS INDUSTRY WORLDWIDE Table of Contents Table of Contents Coronavirus: impact on the sports industry worldwide CORONAVIRUS: IMPACT ON THE SPORTS INDUSTRY WORLDWIDE Table of Contents Table of Contents 01 Industry overview COVID-19: sports industry revenue loss 2020 02 COVID-19: youth sports industry event revenue loss in the U.S. 2020 03 COVID-19: pledges by professional athletes as of March 2020 04 COVID-19: measures to increase likelihood of attending sporting events 2020 05 COVID-19: milestones to increase likelihood of attending sporting events 2020 06 02 Basketball COVID-19: potential ticketing revenue loss for basketball 2020 08 COVID-19: potential revenue loss for the National Basketball Association 2020 09 COVID-19: potential ticketing revenue loss for the NBA 2020 10 COVID-19: potential ticketing revenue loss for NBA teams 2020 11 COVID-19: public awareness about the NBA being suspended as of March 2020 12 COVID-19: potential revenue loss for March Madness 2020 13 COVID-19: potential revenue loss per college for March Madness 2020 14 Table of Contents COVID-19: potential media rights revenue loss per school for March Madness 2020 15 COVID-19: public awareness about the cancelation of March Madness as of March 2020 16 03 The Olympics COVID-19: number of people affected by Olympics 2020 postponement 18 COVID-19: potential cost for the Olympics 2020, by sector 19 COVID-19: potential revenue loss for the Olympics 2020 20 COVID-19: potential ad and sponsorship revenue loss for the Olympics 2020 21 COVID-19: insured cost of the Olympics 2020 22 COVID-19: reinsurance premium of the Olympics 2020 23 04 Soccer COVID-19: potential revenue loss for US soccer 2020 25 UEFA revenue loss for cancelling Euro 2020 due to the coronavirus (COVID-19) 26 Potential revenue loss of European football leagues due to the coronavirus 27 Table of Contents Number of matches in Europrean footbal leagues affected by the coronavirus 2020 28 COVID-19: potential transfer value loss for European soccer teams 2020 29 TV rights value of Serie A games at risk due to coronavirus 2019-2020 30 Potential maximum revenue loss of Serie A due to the coronavirus 2019-2020, by source 31 Estimated revenue loss of Juventus due to the coronavirus (COVID-19) 2019-2020 32 05 Motor racing COVID-19: impact on the Formula One Group's stock 2020 34 COVID-19: potential revenue loss for F1 2020 35 COVID-19: potential revenue loss for the Chinese Grand Prix 2020 36 COVID-19: potential revenue loss for the Vietnam Grand Prix 2020 37 COVID-19: eNASCAR iRacing Pro Invitational Series average viewers 2020 38 COVID-19: iRacing user growth 2020 39 Table of Contents 06 Other sports COVID-19: NFL potential revenue loss 2020 41 COVID-19: potential revenue loss for NHL teams per game 2020 42 COVID-19: public awareness about the NHL being suspended as of March 2020 43 COVID-19: MLB potential stadium revenue loss by team 2020 44 COVID-19: public awareness about the MLB being postponed as of March 2020 45 COVID-19: potential revenue loss from NCAA events 2020 46 COVID-19: likelihood of watching PGA Tour golf as of March 2020 47 COVID-19: potential revenue loss for WWE 2020 48 07 Physical activity COVID-19: change in exercise habits in the U.S. April 2020 50 COVID-19: public opinion on going to the gym as of April 2020 51 COVID-19: estimate time for return to gym/exercise classes in the U.S. 2020 52 COVID-19: estimate time for return to gym/exercise classes in the U.S. 2020 53 Table of Contents COVID-19: use of video conferencing for exercise classes in the U.S. 2020, by age 54 08 Public opinion COVID-19: U.S. public opinion on the impact on the sports industry 2020 56 COVID-19: public support for canceling professional sports as of March 2020 57 COVID-19: public support for canceling March Madness as of March 2020 58 COVID-19: impact of canceling live sports as of March 2020 59 COVID-19: preferred sports programming alternative as of March 2020 60 COVID-19: public opinion on sporting events worldwide as of March 2020 61 COVID-19: public opinion in the U.S. on starting the NFL season 2020 62 COVID-19: U.S. public opinion on sports teams laying off full-time employees 2020 63 COVID-19: public opinion on going to sporting events as of April 2020 64 COVID-19: public opinion on when live sports will restart as of April 2020 65 COVID-19: timeframe for attending live sport as of April 2020 66 CORONAVIRUS: IMPACT ON THE SPORTS INDUSTRY WORLDWIDE Industry overview Loss of revenue in the sports industry due to the coronavirus (COVID-19) pandemic as of May 2020, by segment (in billion U.S. dollars) COVID-19: sports industry revenue loss 2020 3.5 3.25 3 2.5 2.4 2.2 2 1.5 1 Revenue loss in billion U.S. dollars 0.5 0.37 0 Fan spending on pro sports Tourism related to youth sports National TV revenue Wages for ticket takers, beer vendors and other stadium and arena employees Note: United States; as of May 2020 Further information regarding this statistic can be found on page 68. 2 Source(s): ESPN.com; ID 1114808 Industry overview Impact of the coronavirus (COVID-19) pandemic on the youth sports industry in the United States in March 2020 (in billion U.S. dollars) COVID-19: youth sports industry event revenue loss in the U.S. 2020 Key figures Number of athletes unable to participate 700,000 Cost to organizers (in million U.S. dollars) 700 Note: United States; March 2020 Further information regarding this statistic can be found on page 69. 3 Source(s): ESPN.com; ID 1114812 Industry overview Professional athletes who have pledged donations to those affected by the coronavirus (COVID-19) pandemic as of March 2020 (in 1,000 U.S. dollars) COVID-19: pledges by professional athletes as of March 2020 Pledge in thousand U.S. dollars 0 200 400 600 800 1000 1200 Golden State Warriors ownership, players and coaches (NBA) 1,000 Rudy Gobert (NBA) 500 Jeremy Lin (former NBA) 300 Giannis Antetokounmpo (NBA) 100 Kevin Love (NBA) 100 George Springer (MLB) 100 Khris Middleton (NBA) 100 Sergei Bobrovsky (NHL) 100 Blake Griffin (NBA) 100 Note: United States; as of March 2020 Further information regarding this statistic can be found on page 70. 4 Source(s): LA Times; ID 1104803 Industry overview Most important measures for sports fans to feel comfortable attending a sporting event during the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: measures to increase likelihood of attending sporting events 2020 Share of respondents who replied "much more comfortable" or "somewhat more comfortable" 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Adding hand sanitizer dispensers 76% Communicating the venue is being sanitzed 74% Infrared thermometer screenings of employees 69% Selling only half of available seats 66% Infrared thermometer screening of spectators 65% Requiring fans to wear masks 62% Pre-assigning fans' time and location for entry 62% Reminders to wash hands, keep distance 59% Grab-and-go, pre packaged concessions 59% Thermal imaging cameras 55% Requiring fans to pre-order concessions 53% Note: United States; April 24-26, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 71. 5 Source(s): Morning Consult; ID 1114764 Industry overview Most important milestones before sports fans feel comfortable attending a sporting event during the coronavirus (COVID-19) pandemic in the United States as of April 2020 COVID-19: milestones to increase likelihood of attending sporting events 2020 Share of respondents Very important Somewhat important Don't know/no opinion Not too important Not important at all 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% Cases decline in your area 62% 21% 9% 5%3% A treatment for symptoms becomes widely available 58% 23% 10% 6%3% A vaccine becomes widely available 56% 23% 10% 7% 6% Testing in your area becomes more widely available 54% 24% 10% 8% 4% Note: United States; April 24-26, 2020; 18 years and older; 2,200 Further information regarding this statistic can be found on page 72. 6 Source(s): Morning Consult; ID 1114767 Industry overview CORONAVIRUS: IMPACT ON THE SPORTS INDUSTRY WORLDWIDE Basketball Potential loss of ticketing revenue for the NBA and March Madness due to the coronavirus (COVID- 19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential ticketing revenue loss for basketball 2020 800 690.7 700 600 500 400 300 258.9 200 Ticketing revenue loss in million U.S. dollars 100 0 March Madness NBA Note: United States; as of March 2020 Further information regarding this statistic can be found on page 73. 8 Source(s): Forbes; Various sources (ticketiq.com); ID 1114794 Basketball Potential loss of revenue in the NBA due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S. dollars) COVID-19: potential revenue loss for the National Basketball Association 2020 500 450 450 400 350 300 250 200 200 150 Revenue loss in million U.S. dollars 100 50 0 Gate revenues* Non-ticket revenues** Note: United States; as of March 2020 Further information regarding this statistic can be found on page 74. 9 Source(s): FiveThirtyEight; Forbes; TMR; ID 1104004 Basketball Potential loss of ticketing revenue for the NBA due to the coronavirus (COVID-19) pandemic as of March 2020 (in million U.S.
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