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Key Performance Indicators– July 26, 2018 Wwe at a Glance: Q2 2018 Highlights Average Us Primetime Cable Tv Ratings

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Key Performance Indicators– July 26, 2018 Wwe at a Glance: Q2 2018 Highlights Average Us Primetime Cable Tv Ratings KEY PERFORMANCE INDICATORS– JULY 26, 2018 WWE AT A GLANCE: Q2 2018 HIGHLIGHTS AVERAGE US PRIMETIME CABLE TV RATINGS RAW, SMACKDOWN AND PRIMETIME CABLE TV RATINGS +1% 2.30 2.33 0% 1.92 1.91 -1% 1.09 1.08 -4% 1.78 1.77 0.69 1.48 1.45 0.66 0.84 0.82 0.69 0.66 2017Q2 2018Q2 2017Q2 2018Q2 2017Q2 2018Q2 2017Q2 2018Q2 Raw SmackDown USA Network Top 25 Cable Networks Coverage National Rating Rating − Television ratings are measured on a Live+SD basis for Q2 2017 and Q2 2018 − Top 25 Cable Networks reflect those 25 networks with the highest average total primetime US national ratings in Q2 2017 (excludes Broadcast and Premium networks) − Definitions of Coverage Rating and National Rating above are provided on page 8 1 WWE AT A GLANCE: Q2 2018 HIGHLIGHTS MEDIA CONSUMPTION: WWE AVOD CONSUMPTION AVOD Global Hours Viewed (MM) AVOD Global Views (B) WWE Free Video on Demand1 Social Media Followers2 (in billions) (average, in millions) 266 7.7 243 6.7 211 5.8 5.1 167 4.8 154 154 4.3 144 4.0 135 3.7 3.8 3.6 121 115 19 0.5 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2016 2017 2018 2016 2017 2018 − AVOD is ad-supported video on demand. Consumption includes videos viewed on third party (Facebook, YouTube,Twitter, Instagram, Snapchat, etc.) and WWE platforms (WWE.com and WWE App). 2010 - 2017 figures include only Facebook, You Tube, and WWE platforms. 2018 includes Facebook, You Tube, Twitter, Instagram, Snapchat, and WWE platforms 2 WWE AT A GLANCE: Q2 2018 HIGHLIGHTS SOCIAL MEDIA: WWE REACH Social Media Followers1 (MM) WWE Free Video on Demand1 (in billions) 898 923 850 800 825 774 225 739 206 706 166 179 672 141 154 629 109 121 98 86 201 206 164 171 180 191 149 158 128 140 475 479 481 491 493 415 434 447 460 469 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2016 2017 2018 Other Platforms Twitter Facebook 1 Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers 3 WWE AT A GLANCE: Q2 2018 HIGHLIGHTS WWE NETWORK ENDING SUBSCRIBERS Total Subscribers– Free & Paid (000s) Total Subscribers – US & Int’l (000s) 1,633 1,787 1,633 1,787 1,697 1,681 1,697 1,681 1,560 45 1,578 1,560 1,578 1,547 1,469 123 57 1,486 1,473 1,547 1,469 1,486 2 1,473 49 65 71 440 Social Media481 Followers 112 42 70 76 449 427 362 394(average, in millions)384 419 391 429 1,742 1,232 1,306 1,624 1,507 1,471 1,574 1,568 1,257 1,206 1,159 1,118 1,357 1,511 1,444 1,403 1,107 1,166 1,102 1,082 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2016 2017 2018 2016 2017 2018 Int’l US Total Paid Subscribers – US & Int’l (000s) WrestleMania Total Subscribers (000s) +9% 1,568 1,742 +7% 1,574 1,624 2,124 1,511 1,507 1,471 1,949 1,357 470 1,444 1,403 1,824 316 434 288 409 381 410 401 370 330 373 370 406 1,190 1,272 1,808 1,454 1,661 1,165 1,158 1,106 1,065 1,027 1,130 1,071 1,033 Apr. 4, 2016 Apr. 3, 2017 Apr. 9, 2018 Q1 Q2 Q3 Q4 WrestleMania 32 WrestleMania 33 WrestleMania 34 2016 2017 2018 Int’l US 2016 2017 2018 Free Paid − Definitions of subscriber metrics above are provided on page 9 4 WWE AT A GLANCE: Q2 2018 HIGHLIGHTS WWE NETWORK AVERAGE SUBSCRIBERS Average Paid Domestic Average Paid Subscribers (000s) SocialSubscribers Media Followers (000s) 2 1,800 (average,1,316 in millions) 1,634 1,212 1,558 1,143 1,517 1,522 1,484 1,136 1,119 1,490 1,458 1,098 1,083 1,082 1,407 1,038 985 1,289 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2016 2017 2018 2016 2017 2018 − Definitions of subscriber metrics above are provided on page 9 5 WWE AT A GLANCE: Q2 2018 HIGHLIGHTS LIVE EVENT ATTENDANCE North America (average in 000s) International (average in 000s) 6.6 8.2 6.4 7.7 8.0 6.1 6.0 5.9 5.4 1.2 0.9 5.3 5.3 5.4 6.8 6.7 0.9 4.9 6.3 5.7 Excluding Excluding 5.2 WM 32 WM 34 4.0 No Int’l 7.7 events in 8.0 8.2 6.1 6.0 5.5 5.4 5.4 5.0 5.3 4.9 5.3 5.4 Q1 2018 6.3 6.8 6.7 5.2 4.0 Excluding WM 33 N/A Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2016 2017 2018 2016 2017 2018 Number of Events Number of Events Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2016 72 62 71 75 2016 6 19 11 28 2017 91 66 89 68 2017 4 26 7 33 2018 99 61 2018 — 29 − WrestleMania took place in the second quarter of 2016, 2017 and 2018 6 APPENDIX FOOTNOTES – DEFINITION OF METRICS 1. Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selected daypart or program aired on a U.S. television network expressed as a percentage of the estimated U.S. television households within that network’s coverage area. During both Q2 2018 and Q2 2017, USA Network’s coverage area included an average of approximately 91 million U.S. households. 2. National Rating: An average of the U.S. viewing audience (households) for each minute of a program or daypart expressed as a percentage of total U.S. television households. During Q2 2018 there were approximately 120 million U.S. television households, while in Q2 2017 there were approximately 118 million U.S. television households. 3. Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S. national ratings in Q2 2017 (excludes broadcast and premium networks). 4. Media Consumption – AVOD: Hours of content viewed on 3rd party platforms, including YouTube and Facebook, are based on Google Analytics. Hours viewed on WWE owned and operated platforms are from internal data. 5. Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers. 8 FOOTNOTES – DEFINITION OF METRICS 6. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partner agreements, which have different economic terms for the network. 7. Total subscribers reflect all active subscribers over the relevant time period. These include WWE Network customers who have activated a free trial of the network and those who have made payments. 8. Free trial subscribers refer to WWE Network customers who received a free trial upon activating network service, and were still within their promotion period as of the date reported. Subscribers are eligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following a period of discontinued service) if they did not previously receive a free trial. 9. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our direct-to-consumer subscribers, and the average of the monthly reported subscribers from our license partners (such reporting is received and recognized on an approximate 30 day lag). Average paid subscribers may differ substantially from paid subscribers at the end of any period due to the timing of paid subscriber additions. 9.
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