Bosnia Infrastructure Ivory Coast Caterpillar® Industrial Design

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Bosnia Infrastructure Ivory Coast Caterpillar® Industrial Design ISSUE 1 2016 WWW.CAT.COM BOSNIA CAT® MACHINE DEVELOPMENT STARTS HERE IVORY COAST INFRASTRUCTURE CATERPILLAR® A UNIQUE RELATIONSHIP LEADS NEW HIGHWAYS PUSH COUNTRY TO CUSTOMER SUCCESS FORWARD INDUSTRIAL DESIGN 18 04 13 08 Inside ON-SITE SUCCESS FORWARD THINKING 04 16 ON SITE IN BOSNIA-HERZEGOVINA FUEL EFFICIENCY One of the country’s most important Explore the five pillars of fuel efficiency highway project nears completion. and the surprising numbers behind each. Thanks to Cat machines. 18 08 SPOTLIGHTS CUSTOMER SUCCESS See the Caterpillar logo evolution IN IVORY COAST and learn about the Caterpillar- Cat dealer JA Delmas takes sales Rutland Wildlife Trust partnership. and service to the next level for customer MK Construction. INNOVATIONS IN MOTION 10 THE STORY BEHIND CATERPILLAR A brief history about the evolution of the Caterpillar brand. 13 DESIGNING THE NEXT CAT MACHINES Learn about what goes in to creating the equipment of the future. COLOPHON: Above is just a taste of what’s in this issue – you’ll find plenty more news and views inside. If you have an idea for a story for a future issue, contact our publishers at [email protected] Cat Magazine is distributed by Cat dealers in Europe, Africa, the Middle East and CIS three times per year. Please send your editorial correspondence to Cat Magazine, Caterpillar S.A.R.L. 76, Route de Frontenex, PO box 6000, 1211 Geneva 6, Switzerland. [email protected]. All rights reserved. ©2015 Caterpillar. CAT, CATERPILLAR, BUILT FOR IT, their respective logos, “Caterpillar Yellow”, “Caterpillar Corporate Yellow”, the “Power Edge” trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. PUBLISHER: Benoit Gaillard, Caterpillar S.A.R.L. EDITOR-IN-CHIEF: Margaux Zukervar, Caterpillar S.A.R.L. DEALER CO-ORDINATION: Anneloes de Jong CHIEF WRITER: Trevor Baker ART DIRECTION: Tom Fincham, Maartje Hoppenbrouwers CONCEPT & REALIZATION: Centigrade for Caterpillar S.A.R.L. www.centigrade.com LOCAL DEALER CONTACT: Marie-Therese Chamma - [email protected] 2 Cat Magazine DEAR READER, This is the first issue of Cat Magazine for 2016. The When it comes to success, our main story is about story topics are as diverse as ever and include road how Cat machines are helping connect two major building and Caterpillar history, as well as, a spotlight cities and boost the economy in Bosnia-Herzegovina. about how the Caterpillar Foundation is helping You’ll also read about how the unique relationship wildlife in the UK. between the Cat dealer in Ivory Coast and customer MK Construction is proving to be successful. One of the stories covers the Caterpillar Industrial Design team and what’s involved in creating the And, when it comes to leveraging fuel, the jobsite Cat machines of the future. Unquestionably, two conditions and operator techniques, and planning for important aspects of designing and engineering Cat the cost can be difficult. That is where Caterpillar’s products are research and development (R&D). They five pillars of fuel efficiency come in to help play a big role in developing customer solutions that customers limit fuel costs. are innovative, productive, and reliable while helping reduce costs. This issue is certainly filled with valuable information that is beneficial for all industries. I I am proud to say that, even during this tough hope you enjoy reading it as much as I have. business environment, we are working to push innovation forward. It’s a strategy that will serve us Nigel Lewis, well in the future as we continue to develop products Vice President, Caterpillar and solutions that help our customers become far more successful. WHAT INSPIRES OUR Contributors Damir Haiman, Nicole Serena, Lee Fosburgh, Maartje Hoppenbrouwers, Bosnia Road Construction Caterpillar Story Caterpillar Story Graphic Artist at Centigrade Damir started working for Nicole started at Caterpillar in Lee is a Corporate Archivist at Maartje began working on Cat Switzerland based company 2008 in marketing communications Caterpillar Inc. He has been with Magazine in 2000. She is involved in Interplastica in 1984 as a Sales for Cat forestry products. Her Caterpillar since 2012 and has the creation of the publication from Representative for the former background in journalism and worked on projects such as the beginning to end, especially when Yugoslavia. Damir became a passion for storytelling led her to opening of the Caterpillar Visitor it comes to content, design, quality, Training Coordinator with Cat Global Brand Marketing, where Center. He has worked in several printing and even the CatMag app. dealer Teknoxgroup in 1997 and she currently leads social media archival positions at non-profit In addition to Centigrade’s other currently works as Promotion for the Cat brand, as well as an institutions. Lee earned a Bachelor of business-to-business clients, Maartje Coordinator. He began working with editorial board for digital content. History degree from the University of is also part of other Caterpillar Cat Magazine in 1998 and today You can follow Nicole’s work by Wisconsin-Green Bay and a Master projects, such as Train-the-Trainer, he helps publish it in six languages liking Cat Products on Facebook, Degree in both History and Library the Operator Challenge, and and eight versions. His hobbies Google+, Pinterest and Instagram or and Information Science from the Caterpillar e-newsletters and videos. are collecting books and reading. through Caterpillar Inc. on Twitter. University of Wisconsin-Milwaukee. Cat Magazine 3 ON-SITE SUCCESS Over the past 20 years, Bosnia-Herzegovina has suffered through a horrendous war and the worldwide economic crisis. But the people of this area are resolute and not ones to give up easily – even after harsh ordeals. Today, BUILDING the country and its people A HIGHWAY are on the rebound. MEANS BUILDING A COUNTRY Mirza Sabljica, the Siniša Praštalo, one of Vlajko Nikolić, Construction General Manager at the owners and manager Equipment Manager Teknoxgroup, Cat dealer. at Integral Grupa. at Integral Grupa. 4 Cat Magazine One major area of infrastructure revitalization and construction faster connection between the people of the two cities as is the creation of motorways, particularly the construction well as the growth of the state and local communities.” of a new motorway that will connect cities Banja Luka and Doboj. “This is one of, if not the biggest and most important Performing the majority of work on the highway are 36 Cat project in the country right now,” said Mirza Sabljica, the machines. On site are mostly heavy excavators, bulldozers, General Manager at Cat® dealer Teknoxgroup in Bosnia motorgraders, articulated trucks and some smaller equipment, and Herzegovina. “Before the war, there were no highways. like backhoe loaders and mini excavators. In fact, 70 percent of After the war stopped, the economy started to recover and the machines in the Integral Inženjering fleet is Cat equipment. we now have more than 120 kilometers of highway.” “We prefer Cat machines because of their ability. Plus, the operators are very satisfied with the equipment. They are well PLANS SET IN MOTION trained and very disciplined about their job,” added Siniša. Heading up the project is Integral Inženjering, which belongs to Integral Grupa. This is the largest, privately owned, Today, the stretch between Doboj and Prnjavor is 80 percent construction company and market leader in Bosnia and complete with a scheduled completion date of July 2016. The Herzegovina. The company specializes in civil and water second, 35-kilometer section of highway, which connects engineering projects. Along with other subcontractors, Prnjavor and Banja Luka, is now undergoing final preparations they are responsible for the 70-kilometer highway. before asphalt is put down. Integral Grupa is also beginning earthmoving operations on the final part of the highway, “We have successfully finished all project plans and preparations. the Mahovljani loop, that is on target for completing in two Now, we are in the phase of building and constructing the years. Overall, the project will take about four years. highway between the two main cities in this area, Banja Luka and Doboj. The first of two sections to be completed is the TECHNOLOGY PERFORMS 36.6 kilometers between Doboj and Prnjavor,” said Siniša Helping operators and their Cat machines meet those Praštalo, one of the owners and manager at Integral Grupa. deadlines is technology such as Accugrade™, which is “This project is crucial to our country. It means a better and Cat Magazine 5 ON-SITE SUCCESS BEING ENVIRONMENTALLY SENSITIVE The area of construction for the Banja Luka to Dojob highway runs through the middle of the country. The One of the challenges, for which Integral Gupa is well Mahovljani loop section is 20 km from the city of Banja Luka and close to the Banja Luka international airport. versed, is regulating the flow of two rivers that are located near the highway construction. “We are very concious about protecting the environment. We have CROATIA four ecological engineers permanently employed on the job and are involved with environmental teams outside the company. Combine that with our experience and what we have learned from other projects, and we Airport Odžak SERVIA know how to properly build and do things right when it Mahovljani Prnjavor comes to protecting the environment,” said Siniša. Banja Luka Doboj Sarajevo That is also true when it comes to the contractor’s Cat equipment. Much of it comes from Europe, so the machines come with engines that meet Počitelj stricter European emissions standards. MONTENEGRO Zenica relatively new to this area. “We are the first company in Bosnia THE VALUE OF MAINTENANCE and Herzegovina to buy this new technology. I am extremely Contributing to that productivity and efficiency is a service impressed with the quickness and efficiency of working with this and maintenace agreement for the Cat equipment through new technology.
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