DDBCnw0313cover_01DDBC_FC 2/26/13 8:53 AM Page 1

MAY/JUNE 20132013

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1987; A.A. “Bud” Moorman, 1988; §Morrie Rosenfeld and §Claus Simon, 1989; Otto Schirmer and §Andy Stylianou, 1990; §Ray Ferry, 1991; §Bob Garcia and §Art Jelin, 1992; §Lou Agrati, 1993; Bernie Brener, 1994; Mark Levey, 1995; Harold Davis, 1996; Eleanor Bennett and §Joe Malin, 1997; Gary Illingworth and §Ken Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom Keyes, 2000; John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins and Dick Schwebe, 2003; Diane OFFICIAL PUBLICATION Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher and Rona Reeves, 2005; DDBC of Southern California Bill MacAloney and Rob Willardson, 2006; Jim Veregge, 2007; Mark Dixon, 2008; Dave Daniel, Editor Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser and Burhan Nasser, 2011; www.ddbcsocal.org Jack Taylor, 2012. RETAILER OF THE YEAR: §Stan Coop, 1975; Bill MacAloney, 1976; VOL. XLIV NO. 3 2013 • ISSN 00117862 §Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; A.A. “Bud” Moorman, Business Manager: Susan Steele 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth, 1983; Harold Executive Director Emeritus: A.A. “Bud” Moorman Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher, 1987; Fred OFFICERS: President: Bill Mackie (Nasser Co., Inc.); First Vice President: Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson, 1991; §Jerry Connie Thatcher (Advantage Sales & Marketing); Second Vice President: Mark Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie Porter, 1995; John McKenzie (General Mills); Third Vice President: Henry Rodriguez (DPI Specialty Brass, 1996; Jim Veregge, 1997; Jean Dreshner, 1998; Cindy Mulvaney, 1999; Foods); Secretary: Cynthia Yarak (Insight Food Sales); Treasurer: Bill Back (Zacky Mark Miale, 2000; Mickey Gold, 2001; Andre Mesropian, 2002; Joe Rodriquez, Farms); Advisor: Neil Swanson. 2003; Pete Hejny, 2004; Manny Marin, 2005, Jim Roesler, 2006; Sue Bargsten, DIRECTORS: Irene Graves (Quest Sales & Marketing), Sokha Lim (Fuji 2007; Steve Nguyen, 2008; Matt Reeve, 2009; Robin Bell, 2010; Gayle DeCaro, Foods), Wes Meyer (Albertsons), Silvia Quiroz (Cardenas Markets), Laura Taketomo 2011; Dennis McIntyre. (Food 4 Less), Jim Veregge (Unified Grocers), Liz Wilson (Ralphs), Tammy Wilson PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; A.A. “Bud” (JAX Markets), Patti Winsell (Horizon Sales Corp.). Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, 2007; PAST PRESIDENTS: §Sydney Fisher, 1960; Loyd Knutson, 1961; §Sam Debra Zimmerman, 2012. Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965; LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell, §Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969; 2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom §Pete Uraine, 1970; Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins, Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; Mickey Gold, 2012; Bill 1973; §Stan Coop, 1974; §Ray Ferry, 1975; A.A. “Bud” Moorman, 1976; Bill MacAloney, 2012; Gilbert de Cardenas, 2013. Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; Harold Davis, 1980; SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976; Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale, §Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken 1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane Tisdell, 1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry Hopkins, 1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim Malin, 1988; Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999; 1991; Paul Yates, 1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe, Peter Hejny, 2000; Jeff Merrill, 2001; Bill Hankes, 2002, Manny Marin 2003-04; 1995; Jim Allumbaugh, 1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill Bob Dressler, 2005; Jon Amidei, 2006; Sue Bargsten, 2007; Rigo Landeros, 2008; Schwartz, 1999; Jim DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002; Bill Rey Garza 2009; Lisa Juarez 2010; Stacy Gilbert, 2011; Neil Swanson, 2012. Hankes, 2003; John Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 2006; Jon HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey, Amidei and Bob Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Judy 1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George Hobbs, Norton, 2010; Ann Dressler and Rey Garza, 2011; Lisa Juarez, 2012. § — Deceased. 4 DDBC News, May-June 2013 Come see us at the Unified EXPO!

LA MEXICANA

Mark Dixon, Acosta Sales & Marketing (714) 988-1319.

La Mexicana Food Products 4601 Pacific Boulevard, Vernon, CA 90058

LaMexicanaFoods.indd 1 4/29/13 3:35 PM Calendar OFFICIAL PUBLICATION May DDBC of Southern California 1-2 – DPI Specialty Foods Expo, www.ddbcsocal.org Temecula. 3 – Fresh Produce & Floral Coun- cil of Northern California golf tour- In This Issue: nament, The Course at Wente Vine- yards, Livermore. Information: www.fpfc.org. 45th National DDBC Seminar 5 – Cinco de Mayo. Planning for the 45th National DDBC Seminar, scheduled for Sept. 13-15 at the Park Hyatt 18-21 – NRA Show 2013 National Aviara Resort & Spa in Carlsbad, is well underway. The first of an impressive list of Restaurant Association, McCormick speakers will be announced soon. We look at the 5-Star resort in this issue, beginning on Place, Chicago. Information: Page 8. www.restaurant.org. 21-23 – Sweets & Snacks Expo, March Meeting of DDBC McCormick Place, Chicago. Informa- It was strictly a night of fun and games as the DDBC presented its second Casino tion: www.sweetsandsnacks.com. Night and achieved exactly what it set out to do ... provide a good time had by all. 27 – Memorial Day. Story and photos begin on Page 14. June 2-4 – IDDBA Expo, Orlando. In- Paul Yates says ‘Toodles’ formation: www.iddba.org. 5 – CIGA Golf Tournament, Popular long-time DDBC member Paul Yates of Mastro & Associates is retiring Sonoma. Information: ciga.org. on May 31. Story on Page 24. 11-12 – Unified Grocers Expo, Long Beach Convention Center. In- Also in this issue formation: www.unifiedgrocers.com. News from various segments of the perishable foods industry. 12 – Tony’s Fine Foods Show, Sleep Train Arena, Sacramento. In- formation: www.tonysfinefoods.com. 22 – DDBC Night at Anaheim Sta- Advertiser index dium. Information: 562-947-7016. Bridgford Foods 4 Horizon Sales 35 30-July 2 – Summer Fancy Food Cacique USA 2-3 IDDBA 27 Show, Jacob K. Javits Convention Don Pedro Meats 19, 29 Fuji Foods 29 CenterNew York. Information: DSW Distribution 34 La Mexicana 5 www.specialtyfood.com Evergood 9 LiteHouse Foods Cover Fuji Foods 29 Mastro & Associates 25 Heritage Foods 13 Nasser 7 More calendar Hoffy 33 Premier Action Group 30 Page 34 Western Industrial Tech. 31

About the cover Advertising, editorial information Litehouse Foods began providing For advertising information in the Items to be submitted for editorial delicious, high-quality dressings to DDBC News, contact Dalva Fisher at consideration should be sent to: Editor, consumers more than 50 years ago. 435-674-3504 or Pacific Rim Publish- DDBC News, P.O. Box 4533, Hunting- Since that time, they have expanded ing Co., P.O. Box 4533, Huntington ton Beach, CA 92605-4533. its product offerings to include fruit Beach, CA 92605-4533. 714-375-3900. All submissions are subject to edit- and veggie dips, sauces, caramel dips, FAX: 714-375-3906. ing for style and content. glazes, and hand-crafted artisan cheeses. Litehouse also provides DDBC NEWS (USPS 152-360, ISSN 00117862) is published six times per year for the DDBC unique-to-the-industry Instantly Fresh of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington Beach, CA 92605-4533. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872, Herbs, an innovation that continues Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872. to turn heads and win over consum- Subscription rates are $30 per year. Membership in the DDBC includes a subscription. ers with their unique freshness and Copyright 2013 by the DDBC of Southern California. All rights reserved. convenience.

6 DDBC News, May-June 2013

45th National DDBC Seminar

Mike Servold Donna Tyndall Sue Klug Unique trio of retailers are slated to speak

The first trio speakers for the 45th DDBC manager and held many different positions, UCLA, and graduated from the Food Indus- National Seminar in September have been including regional director of store opera- try Management Program in the Graduate announced, according to Chairman Connie tions, regional vice president of store op- School of Business at USC, where she was Thatcher (Advantage Sales & Marketing) erations, vice president, Deli/Bakery and selected by her peers as the “Student of the and Co-Chairman Liz Wilson (Ralphs). vice president, Grocery, Liquor and Nutri- Year” in 1989. Mike Servold, Vice President of Opera- tion. In 2007, she was recognized by Progres- tions for Food 4 Less Division of Kroger, He was named regional manager for the sive Grocer as one of the “Top Women in Donna Tyndall, Senior Vice President of Ralphs Division in 2011. He was promoted Grocery” in the United States, and was hon- Store Operations for Gelson’s, and Sue to his current role in 2012. ored by the Food Industries Sales Manag- Klug, Chief Marketing Officer for Unified Tyndall began her career with Gelson’s ers Club (FISMC) in 1998 and 2009 at their Grocers, are key retailers that bring the Markets 40 years ago as a clerk’s helper at annual “Women in the Industry” luncheon. proper perspectives for each of their retail the first Gelson’s location in Burbank. While Prior to joining Unified in 2012, Klug formats. attending college at UCLA, she continued was the President of Supervalu’s Southern “Balanced Living” is the theme for the to work in a variety of positions including California Division with responsibility for Seminar, which is scheduled to be conducted checker, clerk, and office cashier. After all Albertsons Supermarkets, Lucky Super- Sept. 13-15 at the Park Hyatt Aviara Resort graduating from UCLA, she entered man- markets and Savon Pharmacies in Southern in Carlsbad. agement as the first female manager in the California and Southern Nevada. Her span Servold is Vice President of Operations company. She worked her way up to Store of responsibility included 248 supermarkets, for The Kroger Co.’s Food 4 Less Division, Manager and was later promoted to Super- 160 pharmacies and more than 20,000 based in Los Angeles. visor of Operations. Supervalu associates. He is responsible for retail store opera- After three years in supervision, she took Klug has more than 30 years of retail ex- tions for 146 Food 4 Less/Foods Co stores on the position of Director of Grocery Buy- perience and has developed expertise in the that employ more than 10,000 associates in ing and Merchandising, and was promoted areas of marketing, merchandising, category California, Indiana, Illinois and Nevada. to Vice President in 1998. Her responsibili- management, strategic planning, and opera- He began his career in 1980 on night ties then included Grocery Buying, Mer- tions. In addition to her positions at Uni- crew at Fry’s in California. He was promoted chandising, Distribution, and Marketing. Six fied and Supervalu, Klug also held senior to store manager in 1987. In 1996, Servold years later she was promoted to Senior Vice level positions with American Stores, Vons/ was promoted to zone manager and later President of Store Operations, and she has Safeway and Catalina Marketing. Produce director. served in that position for the past nine years. She has been an impressive guest speaker He joined Ralphs in 2005 as a district She holds a Bachelor of Arts Degree from at previous Seminars.

8 DDBC News, May-June 2013 Quality Sausages by Evergood Fine Foods

Naturally smoked Natural casing Fully cooked, just heat and serve

Evergood Sausage Co. • 1389 Underwood Avenue, San Francisco, CA 94124 4431 Corporate Center Drive #123 Contact Michael Barker, Vice President of Sales at (415) 822-4660 x 206 6 DDBC News, September/October 2012 Los Alamitos, CA 90720 DDBC News, September/October 2012 7 ph (714) 699-1030 fx (714) 723-6486 www.evergoodfoods.com

EvergoodSausage.indd 1 4/23/12 9:18 AM

4431 Corporate Center Drive #123 Los Alamitos, CA 90720 ph (714) 699-1030 fx (714) 723-6486 –––––– Park Hyatt Aviara Resort & Spa –––––– Carlsbad; Sept. 13-15, 2013 45th National Seminar Presented by the DDBC

Two-Night Package By Aug. 1 After Aug. 1 GOLF PACKAGE Deluxe Room Couple $1,299.00 $1,399.00 Package #1: 5th Tisdell Cup – National Deluxe Room Single $ 999.00 $1,099.00 DDBC Golf Scramble at Aviara Golf Additonal night stay – Available for $250.00 each night. Course Two-night Seminar package includes hotel, taxes, resort fees, internet Friday, Sept. 13, Noon Tee Time - $250 access, all meals, entertainment and business sessions. Per Golfer or $950 Per Foursome

Seminar Package Only – $550 per person (room not included). WELLNESS PACKAGE Package #2: $250 Per Person Aviara Children’s packages are available for $130.00 per child (Ages 5-12). Spa Package

PAYMENT INFORMATION Register early to save money. Rooms are limited. Cancel- Make checks payable to: “DDBC of Southern California” lation policy: Payment of Seminar package will be refunded, and mail registration, along with payment, to: DDBC, P.O. less $100 administrative costs, if received prior to Aug. 1. Box 1872, Whittier, CA 90609. After Aug. 11, payment fee is NOT refundable.

Names (For badges; Packages Company name E-mail address include spouse’s name) #1 Golf #2 Spa

Enclosed payment summary: Seminar Payment $______Specify: Couple ___ Single ___ Additional room night $______Specify: Thursday ___ Sunday ___ Golf $______Spa $______Sponsor Levels Available: Children’s package $______General $400 ___ Bronze $1,500 ___ Sponsorship/Hosting $______Silver $2,500 ___ Gold $5,000 ___ Platinum $10,000 ___ Other ___ Total enclosed $______

Name on Credit Card______Signature______

Credit Card number______Expiration Date______

DDBC of Southern California, P.O. Box 1872, Whittier, CA 90609; 562-947-7016; FAX: 562-947-7872; [email protected]. 10 DDBC News, May-June 2013 45th National DDBC Seminar Sponsors

2013 Gold As of April 25 1. Unified Grocers 2. Reser’s Fine Foods 3. CSM Global 4. Bonert’s Slice of Pie 5. Marquez Bros. 6. Litehouse Foods 7. Foster Farms 8. Daisy Brand Silver 9. Insight Food Sales 10. Sargento 11. Carl Buddig 12. Premier Action Group 13. Farmland Foods 14. Joseph Farms 15. Charlie’s Pride Meat 16. Aryzta/La Brea Bakery 17. Hobart 18. Butterball LLC 19. J. Brass Company Bronze 20. Chobani 21. Smithfield 22. Bridgford Foods 23. GlenOaks Farms

len ak G FarmsO s Drinkable Yogurt

2013 DDBC’s National Seminar Committee General Chairman Kevin Pond (Entertainment) ...... Albertsons Connie Thatcher ...... Advantage Sales & Bill Back (Golf) ...... Zacky Farms ...... Marketing Bob Dressler (Golf) ...... Advantage Sales & Co-Chairman ...... Marketing Liz Wilson ...... Ralphs Grocery Steve Nguyen (Golf) ...... Unified Grocers Committees Henry Rodriguez (Golf) ...... DPI Specialty Foods Cheryl Kennick (Program) ...... City of Hope Kim Decker (Silent Auction) ...... Insight Food Sales Lisa Juarez (Program) ...... Bar-S Foods Gianna Hoffman (Silent Auction) ...... Debra Zimmerman (Program) ...... Coastal Marketing Jim Veregge (Sponsorship/Hosting) ...... Unified Grocers ...... Group Silvia Quiroz (Sponsorship/Hosting) ...... Cardenas Markets Darlene Ethridge (Festival Luncheon) ...... Acosta Sales & Melissa Griffin (Sponsorship/Hosting) ...... Stater Bros. Markets ...... Marketing Nancy Hamilton (Hospitality) ...... Advantage Sales & Gayle DeCaro (Festival Luncheon) ...... Gelson’s ...... Marketing Sharon Fails (Festival Luncheon) ...... Nasser Co., Inc. Kristyn Lawson (Hospitality) ...... Yucatan Foods Patti Winsell (Festival Luncheon) ...... Horizon Sales Kristal Clark (Theme Coordination) ...... Crossmark Jan Beecher Seidel (Festival Luncheon ..... Premier Action Jennifer Kwon (Theme Coordination) ...... Advantage Sales & ...... Group ...... Marketing Barbara Dolbee (Festival Luncheon) ...... Bonerts Pie Bill Mackie (2013 DDBC President) ...... Nasser Co., Inc. Cheryl Van den Hende (Food) ...... DPI Specialty Foods Susan Steele (DDBC) ...... Business Manager Dave MacDonald (Entertainment) ...... Heritage Foods Dave Daniel (Pacific Rim Publishing) ...... DDBC News

DDBC News, May-June 2013 11 45th DDBC’s National Seminar Sponsorship Form

Planning for the DDBC’s 45th National Seminar, which is We ask you to be a part of the seminar by donating to this scheduled to take place Sept. 13-15 at the Park Hyatt Aviara fund. Your company’s name will be added to the list of sponsors Resort & Spa in Carlsbad is well underway. and published each month in the DDBC News as well as Each sponsorship aids in the development of quality pro- recognition at the seminar. Sponsors of $1,500 or more will grams and learning experiences. have their company logo on signage and in DDBC News. $400 General Sponsor $1,500 Bronze Sponsor $2,500 Silver Sponsor $5,000 Gold Sponsor $10,000 Plati- num Sponsor Company Name

Individual’s Name

Business Address

City, State, Zip

Please mail your check, made payable to the DDBC Sponsorship Fund, to the DDBC, P.O. Box 1872, Whittier, CA 90609-1872, along with this form. Thank you for your consideration.

Your Sponsorship levels General Sponsor ($400) Gold Sponsor ($5,000-$9,999) • Recognition in Program Brochure Includes: Includes: • Company Logo Displayed on Large • Recognition in DDBC News • Recognition in DDBC News Screens during All Business Sessions at • Recognition in Program Brochure • Recognition in Program Brochure at Seminar Event • Includes Golf Foursome at the DDBC Bronze Sponsor ($1,500) • Company Logo Displayed on Large Tisdell Cup Tournament, Aviara Golf Club Includes: Screens during All Business Sessions at • Includes 2 Night Complete Seminar • Recognition in DDBC News Seminar Package Including Room, Meals, Business • Recognition in Program Brochure • Company Logo Displayed on Signage Sessions & Entertainment (Single or • Company Logo Displayed on Large at Seminar Couple) at Park Hyatt Aviara Screens during All Business Sessions at • Includes Golf Foursome at the DDBC • Upgraded to Suite accomodations Seminar Tisdell Cup Tournament, Aviara Golf Club • Specific Event Hosting and Recogni- OR 2 Night Single Seminar Package in- tion During Seminar: Specific Event Choice Silver Sponsor ($2,500) cluding room, meals, Business Sessions & Will Be Offered on a First Reserve Basis. Includes: Entertainment at Aviara Resort Includes Extra Signage Recognition and • Recognition in DDBC News Event Banner at Specific Hosted Event. • Recognition in Program Brochure Platinum Sponsor ($10,000+) Sponsoring Company Products Will Be • Company Logo Displayed on Large Includes: Highlighted and/or Sampled During Event. Screens during All Business Sessions at • Recognition in DDBC News Platinum Sponsors Recieve Platinum Seminar Recognition!!! • Company Logo Displayed on Signage at Seminar Send news of your company to: • Includes Golf Twosome at the DDBC Editor, DDBC News Tisdell Cup Tournament, Aviara Golf Club. P.O. Box 4533 Huntington Beach, CA 92647 • Company Logo Displayed on Signage or email: [email protected] at Seminar 12 DDBC News, May-June 2013

March Meeting of DDBC Casino night was a sure bet for fun and prizes The second Casino Night in place of a regular member- ship meeting was conducted in March and it proved to be popular, combining fun, food, and fabulous prizes for those lucky enough to win tickets at a variety of gaming tables. DDBC members played blackjack, Texas hold’em, craps and roulette. Those winning tickets had their choice of prizes to shoot for during the raffle. In addition, there was a delicious Mexican buffet during the evening. There was no regular meeting in April as the DDBC con- ducted its popular Spring Golf Tournament. Bill Mackie (Nasser Co., Inc.), Jim Veregge (Unified Gro- cers) and Stacy Gilbert (Chobani) handled the raffle in a rapid and efficient manner.

Arlene Frohne (Kroger), Pete Geoghegan (Kroger), Frank The card games drew kibitzers as well as players. Rizzo (Ralphs), Liz Wilson (Ralphs), Randy McKinney (Kroger), Christopher Scott ( Kroger), Katy Puckett (Kroger) and Erin Rasch (Kroger)

Card players displayed many moods. The roulette wheel kept spinning. 14 DDBC News, May-June 2013 March Meeting of DDBC

Jim Veregge (right), Unified Grocers) was one of the first at The craps table always had a crowd around it. a Texas Hold’em table.

Blackjack was the game of choice for many of the attend- Blackjack players wait for the dealer to get the hand under- ees. way.

Dine and play ... or play and dine ... was the order of the The was an excellent buffet of Mexican food which was well evening. stocked all evening. DDBC News, May-June 2013 15 March Meeting of DDBC

Lisa Juarez, Rey Garza, Paula Antrasian and Pat Nunez, DDBC President Bill Mackie (Nasser Co., Inc.) is flanked all of Bar-S Foods. by Cheryl Van den Hende and Stacy Braga, both of DPI.

Some ate while others played as the buffet was kept John Chavez (J. Brass Company), Frank Rizzi (Ralphs), Liz available most of the evening. Wilson (Ralphs) and Vars Injijian (J. Brass Company).

One look at a few of the prizes available. Another table full of raffle prizes.

16 DDBC News, May-June 2013

Industry News There’s an ‘app’ and more for coupons By ANDREA WOROCH featuring deals on clothing, shoes and ac- cessories that match your size and personal Saving money is getting more personal. taste. Create a profile to include your fa- According to TODAY, traditional cou- vorite brands, styles and personal fit. This pon usage is fading as consumers seek more tool is especially helpful when you’re look- customized ways to save, including digital ing for an outfit for an upcoming event like discounts and offers based on personal buy- prom, graduation or a wedding. ing habits. Even Facebook wants in on this Yapta developing trend, allowing ads based on us- Airfare represents a big chunk of travel ers’ browsing and shopping histories to ap- budgets, and Yapta tracks ticket prices so pear within their news feeds. you don’t have to. The site alerts you when The following list of highly personalized a specific flight drops in price, allowing you apps and websites are designed to save you to jump on the best offer without spending money. hours monitoring yourself. The service also Just for U helps you even after you buy a ticket by Safeway’s Just for U program (Von’s in tracking price drops. If the fare goes lower Southern California) is a free service offer- you can often request airfare credit for the ing personalized deals based on your pur- difference. chase history. Register your club card and ShopKick email for access to these customized offers, Open the ShopKick app when you cross and get notified about upcoming discounts the threshold of any retailer or restaurant to and specials that are most relevant to you. earn rewards toward free stuff and gift cards. You can also use the app to create your shop- You can even score bonus “kicks” when you ping list or download digital coupons to your a pair of red peep-toe heels from Nine West link your Visa or MasterCard to the app, re- club card. and received an email about their sitewide sulting in additional points whenever you Groupon Personalized Deals 30-percent off deal a week later. Score! make a purchase. The app requires very little In addition to daily deals for products and Coupon Sherpa effort in exchange for personalized rewards, getaways, Groupon offers personalized As the developer of the first-ever mobile and can be used in Macy’s, Target, Sports deals for an enhanced user experience. Ed- coupon app, the savvy savers behind Cou- Authority, Toys ‘R Us and more. iting your profile to highlight areas of inter- pon Sherpa understand that clipping cou- HotelTonight est including “foodie,” “do-gooder,” and pons is cumbersome. In addition to brows- HotelTonight provides personalized ho- “swimsuit season” will yield deals better ing deals while in-store or eating at a res- tel deals based on your location and desired aligned with your interests. taurant, you can use the Favorites feature experience — namely, “basic” or “luxe.” Hukkster on the iPhone app to tag your favorite re- The app is targeted at last-minute travelers Hukkster is a free browser add-on that tailers, restaurants and event centers for a looking for same-day deals, and includes notifies you when something you want goes customized list of deals. user reviews of suggested properties for fur- on sale or when your favorite store is offer- Shop It To Me ther vetting. Though the tool is intended for ing a promotion. Simply “hukk” the prod- Ever dream of having a personal shop- single-night stays, hotels with availability uct you covet and let the discount-seeking ping assistant? Shop It To Me makes that may extend offers for multi-night stays. tool do the work for you. I recently “hukked” dream a reality, sending alerts to your inbox (Editor’s note: Andrea Woroch is a na- tionally recognized consumer and money- saving expert who helps consumers live on less without radically changing their DDBC Mission Statement lifestyles. From smart spending tips to per- sonal finance advice, Andrea transforms To strengthen and promote the everyday consumers into savvy shoppers. Dairy-Deli-Bakery She has been featured among top news out- Council by providing a forum lets such as Good Morning America, NBC’s where members can learn, build Today, MSNBC, New York Times, Kiplinger relationships and share ideas. Personal Finance, CNNMoney and many more. You can follow her on Twitter for daily savings advice and tips.) 18 DDBC News, May-June 2013 Wounded Warrior Project gets support Mission Foods is on a Mission, and it is not just talking tortillas. The organization recently selected Wounded Warrior Project® (WWP) as its primary philanthropic cause for 2013, recognizing the service and sacrifice of Wounded Warriors and their families. Mission has pledged more than one-quarter million dollars, and hopes to help raise awareness and additional funding for this im- portant cause throughout the year. More than 50,000 servicemen and women have been injured in the recent military conflicts. In addition to the physical wounds, it is estimated as many as 400,000 service members live with the invisible wounds of war including combat-related stress, major de- pression, and post-traumatic stress disorder. Another 320,000 are believed to have experienced a traumatic brain injury while on de- ployment. WWP assists injured service members as they recover and transition back to civilian life. “Wounded Warrior Project goes beyond honoring our wounded Families are a key part of the Wounded Warrior Project, service members,” says Pete Thornfield, Director of Marketing. which is being supported by Mission Foods. “They’re bringing families back together, providing resources that empower warriors with vital tools needed for re-integration into civilian life.” With the help of retail partners, Mission will be encouraging WWP’s 18 programs and services are free to warriors and their family mealtime as a way to re-connect, strengthen bonds and fa- families and are designed to nurture the mind and body, and en- cilitate the healing process. They’ll also be supporting WWP’s pro- courage economic empowerment and engagement. Through this grams like family support retreats as well as offering VIP Experi- relationship Mission Foods will share WWP’s vision of fostering ence packages during baseball and football seasons. To learn more the most successful, well-adjusted generation of injured service about a Wounded Warrior who knows all too well the importance members in our nation’s history. of family please visit www.woundedwarriorproject.org.

50% of all births in California are Hispanic WHERE THE HELL IS YOUR 48% of all children in K-12 in California are GROWTH GONNA COME FROM? Hispanic If you want to learn more about the fastest growing market, $1 Trillion in that will drive food and groceries growth in the U.S, get our consumer spending free report. It’s full of useful facts and no fluff. (only 25 left). Don Pedro’s Meat. Authentic Hispanic Foods and Flavors. $190 billion spent on Your door-way into the Fastest Growing Market. food and beverages Makers of Authentic Cecina, Salvadorean Chorizo, Authentic 57% of Hispanic shoppers Molcajete style salsas, Mexican Style Dried Beef, High Quality are MALE! Chorizos, Longaniza and Mexican Sausages. Hispanics spend 47% more Order your free report at [email protected] on produce than non-hispanics or mail in the attached coupon. Hispanics make 26 grocery trips a month Mail to: Don Pedro’s Meat, Att: Demographic Reports, 725 E. Edna Place, Covina CA 91723 Please send me a free Fastest Growing Groceries Market Report Hispanics look for authentic, Name:______Title: ______fresh made foods Company: ______HISPANICS REALLY DIG Address: ______DON PEDRO’S MEAT PRODUCTS E-mail: ______Phone number: ______

DDBC News, May-June 2013 19 DDBC Spring Golf Tournament New winner at new site The father-son team of Jim and Andrew Lowes teamed with Marvin Montoya and Ron Graciano on the Roberto’s Brands team to finish as the low net winners of the DDBC Spring golf tournament at Tijeras Creek GC in Rancho Santa Margarita on April 25. The team of Sean Witt, Larry Milano, Ngam Ratsamy, and John Bonicatto finished one stroke back. The team of Dan Timmerman, Brian Geibler, Dan Miller and Dave Monnen finished in third place, four shots behind the winning team. Dean Sandello and Randy Stamper shared the winner’s prize in the putting contest; Dan Miller and Stacy Braga were the winners in the closest-to-the-pin contest; Kevin Ferguson and Maureen Parks had the longest drives; Rob Ledford and Laura Taketomo had the straightest drives. The winning team from Roberto’s Brands: Marvin Montoya, An- drew Lowe , Jim Lowes , and Ron Graciano.

Frank Rizzi (Ralphs) leads his group in fun. Jessica Brown Lisa Juarez (Bar-S Foods), Laura Taketomo (Food 4 Less), (Yucatan), Kevin Ferguson (Yucatan), and Kristyn Lawson Justin Taketomo, Tricia Phelps (Bar-S Foods). (Yucatan).

Pat Nunez (Bar-S Foods), Jeff Patterson (Unified Grocers), Gabriel Padilla (LALA), Mari Lopez (Cardenas Markets), and Cindy Mulvaney (Unified Grocers). Ozzy Morones (LALA), and Fred Leahy (LALA). 20 DDBC News, May-June 2013 DDBC Spring Golf Tournament

Fernando Castillo (Mission), Raul Alvarez (Super A Foods), Bill Hankes (Lactalis), Connie Thatcher (Advantage), Cliff Wendy Muller (Mission), and John Martinez (Mission). Potter (Advantage), and Gary Sauriol (Lactalis).

Ryan Hendricks (Stater Bros.), Pam Hundley (Joseph Bruce Colletti (Saputo), Stacy Braga (DPI Specialty Foods), Farms), Patrick Williams (Stater Bros.), and Debbie Logston Bill Mackie (Nasser Co., Inc.), and Dean Sandello (Nasser (Ultimate Source). Co., Inc.).

John Wilson (US Growers Cold Storage), Rob Clark (Hill & Lecretia Castellon (Alta Dena). Marcos Solorzano, Victor Valley), Bob Lanphere (Progressive Food Sales), and Jeff Gastellon (Alta Dena), and Omar Rodriguez. Nachreiner (DPI Specialty Foods). DDBC News, May-June 2013 21 DDBC Spring Golf Tournament

Louie Mascucci (Zacky Farms), Wayne Brown (Challenge Lupe Silva, Debbie Watson, Odile Gres (English Bay), and Dairy), and Bill Back (Zacky Farms).. Maureen Parks (English Bay).

Barry Zuroff (Horizon Sales, Brian Svoboda (Carl Buddig) Mark McKenzie (General Mills), Cheryle Hopson, Michael and Henry Rodriguez (DPI Specialty Foods). Lanphere (Progressive Food Sales), and Steve Hernandez.

Mike Lanzizio (Ralphs), Brian Anderson (Rich Products), Ngam Ratsamy, Sean Witt (Action Advantage), Larry Milano and Tim Wade (Rich Products). (Cameco), and John Bonicatto.

22 DDBC News, May-June 2013 DDBC Spring Golf Tournament

Teresa Newkirk of Cacique served up delicious quesadillas Jim Racela and Rudy Klancar kept the golfers full of grilled at the 6th tee. sausage sandwiches after the 9th hole.

StoneRidge Ranch pastrami sliders were a big hit at the 13th Herman Pedromo and Dan Olmstead, both of Tampico. hole, served by Sharon Fails and Irene Stiles.

The DDBC would like Dancing Deer Mission Foods/Guerrero Tijeras Creek GC to thank the following DPI Specialty Foods Nasser Co., Inc. Voskos companies for their English Bay Batter Old Wisconsin Western Bagel generous donations, tee Farmland Oscar Mayer Yucatan Foods sponsorships and Florida’s Natural Growers Plumrose USA Zacky Farms continued support: Food 4 Less Premier Action Group Volunteers General Mills Premier Sales Solutions Rona Reeves Alliance Manaaged Sales Hill & Valley Progressive Food Sales Sokha Lim Alta Dena Dairy Hillshire Farms Protein Specialist Monica Stone Bar-M/Serv-Rite Meats Hobart Walters Quest Sales & Marketing Patti Winsell Bar-S Foods Horizon Sales Corp. RFT Products Cynthia Yarak Bonert’s Slice of Pie Hormel Foods Rich Products Helen Law Bonne Maman Jelly John Soules Foods Saputo Sharon Fails Bradford Portrait Studios Joseph Farms Sargento Foods Jan Beecher Cacique USA Juanitas Square-H Brands/Hoffy Irene Graves Cardenas Markets LALA Suprema Monique Gonzalez Carl Buddig & Co. Mastro & Associates Tampico Foods Gianna Hoffman CedarLane Minute Maid The Remington Group Diane Yanek

DDBC News, May-June 2013 23 Into the sunset ... ‘Toodles’ to popular DDBC stalwart By DAVE DANIEL Editor, DDBC News

It’s time to say “toodles” to Paul Yates. Yates is the longtime member of the Dairy Deli Bakery Council (DDBC) of Southern California who is retiring at the end of May. He is well-known for his louder-than-normal “HOW DEE DO” greeting to everyone and his popular sign-off of “toodles.” He has been compared to the “Monopoly man” because of his large white moustache and DDBC Hall of Famer Tom Keyes has called him simply “the best salesman I have ever met.” Yates has been with Mastro & Associates since Larry and Laura Mastro founded the company early in this decade. They had been associates together at other companies for more than 20 years. “My wife Susan retired from her teaching career last year,” Yates Paul Yates, grandson Trevor, daughter Jennifer Tingle, and said of his decision, “and she has been letting me know it was time wife Susan. for me to join her. We celebrated our 48th wedding anniversary in April and I turned 70 in February, so I decided it was time.” He has spent his entire life in the food industry, starting as a first joined Schirmer Sausage. courtesy clerk (“I was a box boy,” he said) at the Ralphs in Los “When we went to work every morning, we filled our gas tanks Angeles on the corner of Crenshaw and La Brea. “That store is not at the office, then went out to do what we had to do the rest of the there anymore,” he laments. day before going back to the office, where we filled up our gas That first job was a somewhat capricious happenstance. “I had tanks again … because it was free and one of our perks,” he said. an interview somewhere, but when I got there, everyone was out to “One evening I went back to the office and was ready to head lunch. So on my way home I stopped at the grocery store and asked home and Otto told me I had a meeting to go to. It was the Deli the manager, Avery Abbott, if he had any openings. He said to go Council … and I’ve been going ever since.” to the main office and fill out the forms and I could start Monday.” Yates has been an active member. He served on the Board of He stayed with Ralphs until 1972 in various capacities until he Directors in the late 1980s and early 1990s and ran for President in took his first sales job with Schirmer Sausage, owned and operated 1991. He has participated in most activities, including golf tourna- by DDBC Hall of Famer Otto Schirmer. ments and the National Seminar. “I remember my first sales call,” he said. “It was with Bob Marval He and four other associates at Thunderbird, including Keyes at Thriftimart and Otto had told me everything was set that Bob and the late Walt Scheck, chipped in a dollar apiece to form a lot- had told him he would authorize the product and all I had to do was tery alliance from the first lottery. Only Yates and Keyes are left, deliver a box of it to him. with Yates putting in three dollars and Keyes two. They have played “I had no sales experience, so I went to Bob’s office and after every lottery in all its forms … from the first one drawn, to Mega the opening pleasantries, he asked me what was in the sausage. I Millions, to the new Power Ball. didn’t know and stammered something out and Bob told me the “The biggest payout we ever hit was $11,” Yates said with a one thing I remembered for the rest of my sales career – always smile. “And Keyes owes me $200 for his share this year. We’ve know what goes in your products.” invested an awful lot with some grand hopes.” Schirmer’s sales went to Thunderbird Marketing, which morphed His plans for retirement include doubling his trips to Florida into a number of other brokerages, including Ross-Billings- from two to four every year. His daughter, Jennifer Tingle, lives in Thunderbird, Billings-Thunderbird, Billings-Horn, Horn & Asso- Coral Gables, which is where their only grandchild, Trevor, who ciates; then into the first incarnation of Advantage Sales & Market- turned five in April, also hangs out. ing. Yates was a valuable member of all of those teams. Yates and Susan also have two sons in Tim, who is working as a Advantage Sales had two offices at the time. The office in bartender while finishing his degree in Las Vegas, and Andy, who Cerritos handled Florida’s Natural Growers under Larry Mastro. will graduate in September from the California Art Institute. The office in Irvine handled Tropicana. The conflicting orange juice “Most of our friends outside of the food industry are retired,” lines allowed Mastro to move on. He joined The Performance Group he said. “I will get a chance to go fishing some in the Sierras … and as the Perishables Division. Laura Martinez (now Mastro) and Yates work a little on some model railroading … and take a nap.” joined him. Later, Mastro & Associates was founded and Paul has Here’s wishing a happy retirement for one of the DDBC’s most been a key member from the beginning. popular members. He joined the DDBC, then known as the Deli Council, when he Toodles. 24 DDBC News, May-June 2013 Howdy Do!

Toodles...

Everyone at Mastro & Associates is proud to congratulate Paul Yates on his retirement. Paul has been a strategic part of our team for over 20 years and we wouldn’t be where we are without him. Though we are sad to see him drive off into the sunset we are excited for him. Enjoy your ride dear friend!

17-004.PaulYatesAd_1.indd 1 4/29/13 3:33 PM Coming in July Are you ready for some football? While the All-Star Game traditionally marks the second half of the Major League Baseball season, it is never too early for football, and in Southern California, that means talking about cross-town rivals USC and UCLA. The July 23 membership meeting of the Dairy Deli Bakery Council (DDBC) of Southern California will feature a college- themed early kickoff of the 2013 season for the two teams. “We know the college football season traditionally kicks off around Labor Day,” said Program Chairman Jim Veregge (Uni- fied Grocers), but there is no membership meeting in August and then we have the Seminar in September, so this date is as close as we could come to celebrating the start of football season.” With that in mind, two of the top college football announcers in the business will be on hand to help members get in the spirit of Pete Arbogast, USC radio Chris Roberts, UCLA radio the coming season. Pete Arbogast, who handles the play-by- play for USC, and Chris Roberts, who does Arbogast, who spoke to DDBC members ing college football games nationally and the same for UCLA, will discuss the upcom- at a National Deli Seminar a few years ago, reported from the 1988 Seoul Olympics, ing Pacific-12 Conference outlook and what returned to the microphone for his second following up with his 1984 Olympics work fans might expect from their respective stint at USC in 2001. He previously was the in Los Angeles for CNN. teams. play-by-play announcer for football and He also was the play-by-play announcer “These men are as close as one can get basketball at USC from 1989-94. for the Clippers from 1984-89 and was the to having a coach in attendance,” Veregge He moved to Cincinnati to broadcast the Dodger Stadium P.A. announcer from 1988- said. “They are more knowledgeable than Bengals play-by-play from 1997-2000. 94. most because of their close association with His career began in 1978 with his first He has earned numerous broadcasting their teams for years. They should be able stop in Twin Falls, Id. and followed with awards, including a Golden Mike and Best to tell us pretty closely how the teams’ sea- stations throughout California. He also Play-by-Play six times. sons should develop.” worked for the CBS Radio Network, call- Roberts was behind the mike for every play of the UCLA Bruins’ football debut under first-year head coach Jim Mora last season, but it was his 22nd year of service Combined food shows in August in L.A. for the teams. He also broadcasts basket- The Western Foodservice & Hospi- tasting arena for new culinary innova- ball and baseball for the Bruins. tality Expo and the co-located Expo tions. At this year’s Southern California Sports Comida Latina will be held Aug. 18-20 Expo Comida Latina is the only in- Broadcasters, he was presented the “Chick at the Los Angeles Convention Center. dustry trade event focused on the His- Hearn Award” for the best play-by-play. Thousands of industry professionals panic retail and foodservice markets of- That followed his 2012 induction in the the are expected to discover nearly 10,000 fering attendees access to hundreds of SCSB Hall of Fame. He is a four-time win- new foodservice and hospitality products exhibitors featuring new and traditional ner of the Golden Mike Award. at the shows, as well as new trends, edu- authentic flavors and products from He is proud of the achievement that no cation, and solutions to help drive busi- around the globe. Expo Comida Latina one in Los Angeles has broadcast more Di- ness. This year’s event features an ex- also features education sessions on His- vision One football games than he has in panded Food Trends Experience – the panic market trends. the past 33 years.

26 DDBC News, May-June 2013 Bill O’Reilly Brett Favre The No-Spin Zone The Gunslinger

Jim Gaffigan Alton Brown Ready, Set, Eat! TV Food Shows and Their Impact

Carmine Gallo Erik Qualman Lessons from Socialnomics The Apple Store

Marcus Buckingham Lowell Catlett Turn Strengths Into Food: Seeing Competitive Advantage 20-20 in 2020

Harold Lloyd Jack Li Grand Slam Growth Opportunities Deli-Bakery Ideas in Fresh Food

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2013 IDDBA 4/C • “Foodie All Stars” • 7” X 10” DDBC News and Perishabvles Food Connection Ad Beltrame Leffler Advertising • (317) 916-9930 • 02.14.12 • S2GA010113 Natural Products Expo West Records established for exhibitors and attendees Natural Products Expo West showcased a record number of new natural and organic product launches and provided the definitive community platform for brands, retailers and influencers in the natural, organic and healthy living sector. Topping both exhibitor and attendee records, the Expo drew more than 63,000 industry members and 2,428 exhibiting compa- nies at the Anaheim Convention Center, March 7-10. “You truly had to be present at this year’s event to experience the energy felt on the show floor and throughout Anaheim,” said Adam Andersen, show director for Natural Products Expo West. “The Grand Plaza at the convention center became the natural prod- ucts community’s living room for four days, and is where we cel- Klara Kalfa and Andre Mesropian at the centrally located ebrated the industry’s continued success.” Karoun Dairies booth.

David Guy Gonzalez helped man the El Burrito Mexican Bill Barto in front of the CedarLane Foods display. Foods Booth.

WhiteWave Foods had their product lines encased in a unique There was case after case of new products set up in the lobby booth. area just outside the show floor.

28 DDBC News, May-June 2013 Fuji Foods continues to add new brands Fuji Food Products, Inc., headquartered in Santa Fe Fuji Food Products – Your source for Springs, Calif., originally pioneered fresh sushi as a “grab & Sushi, Salads, Appetizers, and more! go” item in supermarket delis. The company has grown and expanded into a well-estab- lished food manufacturing and distribution company offer- ing fresh, ready-to-eat products to consumers through a wide range of retailers. “Our vision is clear,” said a Fuji Foods spokesman. “It is to satisfy demand for sushi and other healthy and appetizing ready-to-eat meal solutions and side dishes with the finest and freshest ingredients. “Our customer-centered focus and value-driven supply chain is the proven recipe for our success,” the spokesman said. Besides the original Okami Brand line, fresh seafood brands and products include FujiSan, Chef Select, and Cre- ative Cuisine, which includes Hispanic dinner items. The company has expanded its sushi line to include sal- ads, appetizers and products featuring chicken and fresh veg- etables. For further information on Fuji Food Products, call 562- 404-2590 or 877-398-3854 or www.fujifood.com. 14420 Bloomfield Ave. Santa Fe Springs, CA 90670 (562) 404-2590 / (877) 398-3854 / www.fujifood.com

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DDBC News, May-June 2013 29 Retailer News Van Helden succeeds Lee at Stater Bros. Peter Van Helden has been appointed am confident that he will do an outstanding President and Chief Operating Officer of job as President and Chief Operating Of- Stater Bros. Markets, according to an an- ficer and will be valuable to the future nouncement by Jack H. Brown, Chairman growth of Stater Bros.” of the Board and Chief Executive Officer. Lee made the announcement in Pomona He succeeds Jim Lee, who is retiring as after being inducted into the California Gro- of June 1, 2013. cers Association Educational Foundation Van Helden is a 36-year veteran of the (CGAEF) Hall of Achievement. Supermarket Industry. Lee joined Stater Bros. Markets as group Prior to joining Stater Bros., Van Helden Peter Van Helden Jim Lee SVP of retail operations in 2002, bringing was Executive Vice President Retail Opera- to the company more than 30 years of su- tions for Supervalu. He began his career in permarket experience. 1977, working for Rosauers in Libby, Mon- positions including operations, merger in- He began his grocery career with Ralphs tana as a Courtesy Clerk. In 1978, he relo- tegration and dual branding. As President Grocery Co. in 1972 as a clerk’s helper. He cated to Bozeman, Montana where he joined and Chief Executive Officer of Albertsons’ was promoted to various positions during Albertsons as a Clerk. Van Helden joined California Food Division, he oversaw a his 25 years at the company including store Supervalu through the company’s 2006 ac- business unit comprised of more than 500 manager, district manager, VP of operations quisition of Albertsons, where he was Presi- stores and 41,000 associates. Prior to this administration and VP of store operations, dent and Chief Executive Officer of position and experience, he was President Northern Division and Southern Divisions. Albertsons’ California Food Division. of the company’s Jewel-Osco Division. Prior to joining Stater Bros., Lee was During his 35-year tenure at Albertsons, “Pete is a well respected and long-time president and COO of Wild Oats Markets Van Helden held a variety of leadership Food Industry Executive,” stated Brown. “I Inc. based in Boulder, Colo.

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Jesus Cardenas Sr., 73 sional. It was always a pleasure to work with company went through a Chapter 11 bank- Jesus Cardenas Sr. passed away March Roger”. ruptcy restructuring in 2010 and 2011. 5 at his home in Rancho Cucamonga sur- He said he moved to California to meet “We operate in a very competitive mar- rounded by his immediate family. Cardenas, his wife, the love of his life, Janet Segvich ket,” Basha said, adding that his father the president and founder of Cardenas Mar- who he married August 25, 1990 on the boat talked to the family about the future of the kets, had been battling cancer over the last Renown in Coronado. supermarket chain before his death. nine years. He would have been 74 two His zest for life and easy-going nature, “My dad expected the company to con- weeks after his death. his laugh and ability to make others laugh tinue,” Basha told me. He is survived by his wife Luz, daugh- made for many fun times and friendships. ter Lupe and sons Jesus Jr., Jose, and He loved playing tennis, listening to music, Albertsons reorganization George. He is also survived by six grand- traveling to the Carribbean, dinners at Piatti A group of former Albertsons LLC ex- children. in La Jolla, pizza, relaxing in the jacuzzi, ecutives who were previously or are cur- Originally from Jalisco Mexico, he came walks on the Del Mar beach, and watching rently employed by the company have been to this country as a bracero at age 18 in 1957 sports, especially Packer and Charger foot- tapped to lead its reorganized regional di- with a dream of working hard to provide ball. At age 9, he won Wisconsin’s regional vision as the sale of those stores by for his family. He leaves a legacy of suc- Punt, Pass, Kick contest and at the state Supervalu is completed. In conjunction with cess in the business that he established along championship was in awe eating dinner with appointing new divisional leaders, the with his wife 32 years ago in Ontario. After players from the Vince Lombardi era. Boise, Idaho-based Albertsons has formed 29 stores, Cardenas Markets has become a He is survived by wife Janet; mother a new Northwest division to be based in household name and a shopping destination Justine; sister Barbara Raduenz (Les); Portland, Ore., which will manage opera- point for many families in more than 19 cit- brother Glenn (Eileen); sister-in-law Julie tions for stores in northern Idaho, Oregon ies throughout the Inland Empire, Imperial (Dave); nieces, nephews, business associ- and Washington. Valley, Coachella, and Las Vegas. ates, friends and cat Lexi. The new division leaders in the West, The years of working in the fields led who assumed responsibility of their respec- him to different locations around Califor- Eddie Basha, 75 tive operating areas following the close of nia. He worked in Riverside, Oxnard, and The chairman and CEO of the Bashas’ the spin-off from Supervalu, are as follows: the Coachella Valley. Little did he know that family-owned grocery store chain in Arizona Northwest Division: Dennis Bassler, years later, these areas would all become is dead at age 75. Eddie Basha died March currently a DM in the Albertsons LLC prime locations for Cardenas Markets. He 26. Southern Division and formerly SVP, mar- fulfilled his dream of starting his own fam- A cause of death wasn’t immediately re- keting/merchandising for Albertsons, Inc., ily business. leased, but Basha’s family say he had been Bassler began his career at Albertsons in His wife Luz was an invaluable business in failing health for some time. 1981. partner. Together they built the foundation Basha’s grandfather and father opened Intermountain Division: Susan Morris, for success. They began by selling pork, the first of what would become the family- currently VP of marketing and merchandis- poultry, chorizo and cheeses, as well as the owned supermarket chain in 1932. ing for Albertsons LLC Southwest Division, delicious dishes from Mrs. Cardenas’ home- He took over the business at age 31 when began her career with Albertsons in 1985. cooked recipes of the state of Jalisco in his dad died in 1968. Southern California Division: Wayne Mexico. Bashas’ has grown to more than 130 Denningham – currently the Albertsons LLC stores around Arizona and also owns the Southern Division president, Denningham Roger Francis Georgia, 59 A.J.’s Fine Foods and Food City stores. began his career at Albertsons in 1977. Roger Francis Georgia, a longtime fix- Basha served on the Arizona Board of Southwest Division: Shane Dorcheus – ture in the cheese industry in California, died Regents and unsuccessfully ran for Arizona currently Albertsons LLC president of its on March 21 at his home in San Diego. governor in 1994. Southwest Division, Dorcheus started with Born Jan. 29, 1954 in Green Bay, Wisc. He’s survived by his wife and six sons. Albertsons in 1980 and will continue in his to Justine and Carmon Georgia, Roger Services have been held. role as Southwest Division president. peacefully passed away at home at age 59. Bashas’ Inc. CEO Edward “Trey” Basha Established in 2006, Albertsons LLC is He had a BA in business administration from III said the family-owned grocery store privately owned by Cerberus Capital Man- the University of Wisconsin Green Bay. In chain plans on continuing to operate inde- agement, Kimco Realty Corporation, Klaff 1984 he moved to Irvine then 1985 to San pendently after the death of his father. Realty, Lubert-Adler Partners, and Diego, where he was Western Regional “Those are the plans right now,” Trey Schottenstein Stores Corp. The company Sales Manager for DCI Cheese Co./Saputo. Basha said. operates 190 Albertsons Market-branded A previous manager said “Roger was one Chandler-based Bashas’ competes with stores and two Super Saver Foods stores in of the very genuine ‘good guys’ in our busi- national chains such as Safeway, Wal-Mart eight states and employs approximately ness that everyone liked. He was a very Stores Inc. and Kroger Co.-owned Fry’s 20,000 associates. knowledgeable and hard-working profes- Food Stores in the Arizona market. The

32 DDBC News, May-June 2013 Visit us at Unified Expo 2013 in Booth #1912. See you there! Perishable Foods ConneCtion, Second Quarter 2012 27 Calendar

Continued from Page 6 Castlewood CC, Pleasanton. Information: Hilton San Diego Bayfront Hotel. Informa- www.fpfc.org. tion: www.NFRAweb.org. July 12 – Monterrey Provisions Food Expo, 29-30 – Kosherfest 2013, Meadowlands 4 – Independence Day. La Costa Resort. Information: Exposition Center. Secaucus, N.J. Informa- 23 – DDBC membership meeting. Holi- www.monprov.com. tion: www.kosherfest.com. day Inn Select, La Mirada. Information: 12-15 – 45th DDBC National Seminar, November 562-947-7016. Park Hyatt Aviara Resort, Carlsbad. Infor- 7 – PFC Presidents’ Dinner, San Ramon. 26-28 – Foodservice Conference and mation: 562-947-7016. Information: www. Exposition. Produce Marketing Association 13 – Yom Kippur. perishablefoodscouncil.com. Monterey. Information: www.pma.com. 16 – Mexican Independence Day. 11 – Veterans Day. August 25-28 – Natural Products Expo East, 12 – DDBC membership meeting, Elec- 18-20 – Western Foodservice & Hospi- Baltimore Convention Center. Information: tion Night. Holiday Inn Select, La Mirada. tality Expo and Expo Comida Latina, Los www.expoeast.com. Information: 562-947-7016. Angeles Convention Center. Information: 30-Oct. 2 – CGA Conference, Palm 12-16 – SupplySide West 2013, Vene- www.thefoodshows.com. Springs Convention Center. Information: tian & Sands Expo, Las Vegas. Information: 12 – PFC Golf Tournament, Poppy Ridge www.cagrocers.com. www.supplysideshow.com. GC, Livermore. Information: www. October 16 – City of Hope Harvest Ball. perishablefoodscouncil.com. 6-9 – IBIE Bakery Expo, Las Vegas Con- 17-19 – PLMA 2013 Private Label Trade 21 – Tony’s Fine Foods Holiday Show- vention Center. Information: Show, Rosemont Convention Center case, Presidio, San Francisco. Information: www.ibie2013.com. Rosemont, Ill. Information: www.plma.com. www.tonysfinefoods.com. 8 – DDBC membership meeting. Holi- 28 – Thanksgiving Day. September day Inn Select, La Mirada. Information: 28 – Hanukkah. 1 – Labor Day. 562-947-7016. December 4 – Rosh Hashannah. 19-22 – NFRA Convention National Fro- 25 – Christmas Day. 12 – Fresh Produce & Floral Council of zen & Refrigerated Foods Association, Northern California membership luncheon,

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34 DDBC News, May-June 2013