The University of San Francisco USF Scholarship: a digital repository @ Gleeson Library | Geschke Center Master's Projects and Capstones Theses, Dissertations, Capstones and Projects Spring 5-21-2021 Sattha, Money and Idols: Intersections Between Capitalist Commodification of Thai -popK and Buddhist Fandoms Pornpailin Meklalit
[email protected] Follow this and additional works at: https://repository.usfca.edu/capstone Part of the Buddhist Studies Commons, East Asian Languages and Societies Commons, Liturgy and Worship Commons, Other Languages, Societies, and Cultures Commons, and the South and Southeast Asian Languages and Societies Commons Recommended Citation Meklalit, Pornpailin, "Sattha, Money and Idols: Intersections Between Capitalist Commodification of Thai K-pop and Buddhist Fandoms" (2021). Master's Projects and Capstones. 1174. https://repository.usfca.edu/capstone/1174 This Project/Capstone - Global access is brought to you for free and open access by the Theses, Dissertations, Capstones and Projects at USF Scholarship: a digital repository @ Gleeson Library | Geschke Center. It has been accepted for inclusion in Master's Projects and Capstones by an authorized administrator of USF Scholarship: a digital repository @ Gleeson Library | Geschke Center. For more information, please contact
[email protected]. Sattha, Money and Idols: Intersections Between Capitalist Commodification of Thai K-pop and Buddhist Fandoms Pornpailin (Pauline) Meklalit APS 650: Capstone Project Professor Brian Komei Dempster May 21, 2021 Abstract This study investigates the cultural, economic, and spiritual meanings, as well as the goals of activities carried out by both the K-pop fandom (specifically fans of EXO and NCT) and Buddhist devotees in Thailand—and their considerable degree of overlap. While Thai Buddhism is revered, K-pop fandom is stigmatized as an extreme, problematic form of behavior.