2018HIGHLIGHTS … they have created a public event you could no more cancel than you could cancel Valentine’s Day. — Kate Taylor, The Globe and Mail

Contents

1 INTRODUCTION NCFD by the numbers • Spotlight on Women • Trailblazers 12 SCREENING EVENTS Interactive Google map • Enhanced events • International events • 2018 communities • RCtv 26 SCREENING PARTNER RESOURCES 30 ONLINE, ON-AIR AND IN-THE-AIR PROGRAMMING 36 BUZZ Promotional video • Media coverage highlights • Social media highlights • Website highlights • Media partnerships 46 TESTIMONIALS 50 SUPPORT REEL Board of Directors and Advisory Committee • Our Sponsors • Our Partners

Introduction

“… they have, in five short years, created a public event you could The way embraced our spotlight on women also showed no more cancel than you could cancel Valentine’s Day.” us that Canadians are not only hungry for homegrown stories, but – Kate Taylor, The Globe and Mail are deeply interested in hearing underrepresented voices, and celebrating them. When the article quoted above was published, that’s when we knew. We don’t expect you, Dear Reader, to take in every detail of this report. But we hope you will browse and enjoy some of the nuggets We knew there was a huge appetite for a cultural celebration that — the individual testimonials, the range of screening venues (and allows us to embrace our own stories, and we knew that Canadians countries!) and the ways in which screening partners made the day are beginning to think of it as a national institution! their own.

It’s not very Canadian of us to toot our own horn, but we’re Reflecting on the fifth annual NCFD brings us to one conclusion: incredibly proud of the way National Canadian Film Day (NCFD) celebrating Canada by watching great Canadian films truly matters has grown over the past five years. This year, we held 873 events to people, and is an idea Canadians have warmly embraced. across Canada and around the world. Over 65,000 people attended screenings and another 600,000 watched on TV or by streaming at home.

We doubled our social media engagement when compared to last year’s numbers. That means that even though we held fewer events than we did for our massive sesquicentennial edition, more people are taking NCFD seriously as a part of the cultural calendar across Canada! Sharon Corder Artistic Director In general, Canadians demonstrated their hunger to embrace our own culture and celebrate our shared values: tolerance, inclusivity, honesty, decency – all of which are reflected and expressed so Jack Blum effortlessly by the best of Canadian film. Executive Director National Canadian Film Day 2018 BY THE NUMBERS 600,000+ 873 people watched a Canadian film on TV Screenings worldwide This year, social media 32% impressions for #CanFilmDay rose by 32% over 2017!

international events 37 around the world! 147 + + Total number of MEDIA STORIES delivering nearly 50,000,000 MEDIA IMPRESSIONS 65,000 ESTIMATED LIVE SCREENING ATTENDANCE NCFD is an event that brings together folks from all walks of life. It is an event the community looks forward to and gets excited about. — Emerging Lens Film Festival, Halifax, NS FILM FESTIVALS AND CINEMAS RETIREMENT Wherever SCHOOLS RESIDENCES A MOVIE COULD BE

SCREENED... LEGION HALLS LIBRARIES Everyone joined the fun this NCFD!

WOW!

HEALTH CARE EMBASSIES AND CENTRES CONSULATES MILITARY BASES SWEPT UP IN THE ENTHUSIASM OF THE AUDIENCES AND THEIR LOVE OF THE MOVIES, IT'S EASY TO FORGET THE BEST THING ABOUT THE PROGRAMME, WHAT IT TAKES FOR GRANTED: THAT OUR CULTURE — OUR COUNTRY — IS WORTH CELEBRATING.

Don McKellar Filmmaker Filmmakers special guests attended screening events 80+ across Canada and around the world.

Don McKellar, Liane Balaban and Elan Mastai

Patricia Rozema

Alanis Obomsawin and Deepa Mehta

Colm Feore

Sharon Lewis (centre)

Tragically Hip cover band BARBcaygeon Anne Wheeler and Peggy Thompson

Marie Clements, Daina Warren and Doreen Manuel

Tammy Boucher and Mary Young Leckie Léa Pool This word cloud was generated to Top Films show the most-screened films at our live events. Meditation ParkRude Breakaway Indian Horse Le coq de St-Victor Passchendaele Thirty-Two Short Films About Glenn Gould Remember Maman est chez le coiffeur Angry Inuk Into The Forest Fido De père en flic Bollywood/Hollywood Gabrielle Empire of Dirt New Waterford Girl Les Pee-Wee: L’hiver qui a change ma vie I’ve Heard the Mermaids Singing Kayak to Klemtu Ballerina Birdland My American Cousin La guerre des tuques Goin’ Down the Road Watermark Stories We Tell Fubar Inside Hana’s Suitcase The Lesser Blessed Corner Gas: The Movie Mary Goes Round Le journal d’Aurélie Laflamme La grande séduction The Whale Ginger Snaps The Road Forward Meatballs The F Word How She Move Brown Girl Begins Double Happiness 22 Chaser Men With Brooms The Rocket Dim the Fluorescents Hochelaga, terre des âmes Hyena Road The World Before Her Reel Injun Loyalties Kanehsatake: 270 Years of Resistance La turbulence des fluides Sharkwater Louis Cyr: l’homme le plus fort du monde Porcupine Lake Window Horses Mariages The High Cost of Living Strange Brew The Breadwinner Bon Cop Bad Cop Guibord s’en va-t-en guerre Revolution Still Mine MaudieLes invasions barbares Goon Picture Day Les affamés Kissed A Bear Named Winnie The Sun At Midnight Water The Trotsky Indie Game: The Movie Sarah préfère la course The Snow Walker Crackie La Passion d’Augustine Rhymes for Young Ghouls [NCFD] IS A NATIONAL TREASURE…IT JUST CEMENTED MY BELIEF THAT CANADIANS ARE ACHING TO SEE OUR OWN STORIES TOLD ON THE BIG SCREEN. Mary Young Leckie Producer Spotlight on Women

For 2018, we could think of nothing more important to shine a spotlight on than the CLICK HERE accomplishments of women in Canadian film. to check out the full list of This conversation is timely, urgent and Spotlight films at meaningful, and we wanted to keep it going and canfilmday.ca look toward a future in which women — and other underrepresented groups — find their voices and ways to tell their stories in greater numbers.

We created a shortlist of films by women and offered it to our screening partners. The list was by no means exhaustive, but we hoped that it would spark interest, and the desire for further exploration.

Of course, our screening partners are always free We owe a huge debt of gratitude to the following Canadian female filmmakers, who each participated to choose their own films, and not every film that in this year’s NCFD – by attending events, communicating with audiences via Skype, recording video was shown on NCFD was directed by a woman. messages for faraway fans, or sending each other #MooseKudos (for more on that, see p36). However, we were delighted that the majority Jennifer Abbott Jacqueline Dupuis Ashley McKenzie Lynne Stopkewich of our community partners — over 70% — were Liane Balaban Ann Marie Fleming Claudia Medina Peggy Thompson eager to embrace this theme and screen films Sonja Bennett Cara Gee Deepa Mehta Ana Valine from our Spotlight. Peg Campbell Eva Greyeyes Trish Neufeld Ingrid Veninger Kirsten Carthew Zoe Leigh Hopkins Alanis Obomsawin Anaïsa Visser Suzanne Chisholm Sharon Lewis Jennifer Podemski Anne Wheeler Marie Clements Edna Manitowabi Léa Pool Nettie Wild Paula Devonshire Doreen Manuel Patricia Rozema Mary Young Leckie Trish Dolman Michelle Mason Mina Shum Ashley Duong Sharon McGowan Teri Snelgrove

It was an honor to celebrate National Canadian Film Day with REEL CANADA, thank you for the invitation. — Alanis Obomsawin, filmmaker

NCFD 2018 Highlights | 8 TRULY GROUNDBREAKING DIALOGUE BETWEEN TWO ICONIC FEMALE ARTISTS. THE HOUSE WAS PACKED AND THE ENERGY WAS VIBRANT. AN UNFORGETTABLE AND IMPORTANT EVENING.

Atom Egoyan Filmmaker Trailblazers: A Conversation with Deepa Mehta and Alanis Obomsawin

We’ve always been in the business of showing great Canadian films, but this year we tried something different.

In a country full of talented artists, Alanis Obomsawin and Deepa Mehta stand in a class of their own. We didn’t want to just show their films (though the films are fantastic): We wanted to bring the two icons together in person, to talk about their storied careers and respective journeys as women, and as filmmakers. We were truly honoured to have them on stage together for an unforgettable evening.

Obomsawin and Mehta are each indomitable and have been phenomenally determined, every step of the way:

On National Canadian Film Day, two of Canada’s most accomplished masters of determined to have their voices heard, determined to cinema will come together in a once-in-a-lifetime live event to discuss their storied careers and their considerable impact on the Canadian film landscape. speak for marginalized peoples, determined to be taken CLICK HERE seriously as artists and as cultural forces. And they have REEL CANADA and The Imposter present: to watch the video succeeded so spectacularly that we could not imagine TRAILBLAZERS A Conversation with two other women (or men) who we would rather listen Deepa Mehta and Alanis Obomsawin Moderated by artist and podcaster to for encouragement and inspiration in this volatile, Aliya Pabani, host of The Imposter unpredictable, and yet sometimes surprisingly hopeful time.

A packed house of rapt audience members attended the sold-out Trailblazers event at the Al Green Theatre in , which was moderated by artist and WEDNESDAY, APRIL 18, 2018 | 7:30 PM Al Green Theatre, Miles Nadal Jewish Community Centre 750 Spadina Avenue (at Bloor) podcaster Aliya Pabani, host of CANADALAND’s arts & canfilmday.ca Tickets: $10-15 | Search "Trailblazers" on Eventbrite.ca #CanFilmDay culture podcast, The Imposter.

NCFD 2018 Highlights | 10 NCFD ALLOWS US TO BRING A BIG SLICE OF AWESOMENESS TO OUR LITTLE VILLAGE OF EGANVILLE.

Bonnechere Union Public Library Eganville, ON SCREENING EVENTS 873 EVENTS! We created an interactive Google map with detailed information about our 873 events worldwide. This map has been viewed 50,000 times, and counting! Find the map at canadianfilmday.ca/map

NCFD 2018 Highlights | 13 Enhanced Events

St. John’s, NL , ON Meditation Parkscreened as part of the • Canadian Screen Award nominee St. John’s International Women’s Film Festival. Werewolf was screened at the Director Mina Shum joined the audience for a Canadian Film Institute, where director Skype Q&A after the film. Ashley McKenzie took part in a Q&A. • A screening of Empire of Dirt was Halifax, NS presented by Asinabka Film & Media A sold-out screening of the new Afrofuturist Arts Festival on April 19. The event was sci-fi film Brown Girl Begins opened the hosted at the Odawa Native Friendship Emerging Lens Film Festival, with director Centre and featured a Skype Q&A with Sharon Lewis in attendance. producer and actress Jennifer Podemski. Q&A with Kissed director Lynne Stopkewich , QC • Mediafilm screened La passion d’Augustine (The Passion of Augustine) and had a live Q&A with director Léa Pool. • Fantasia International Film Festival presented a special 35mm film screening of the Genie Award–winning Kissed. Director Lynne Stopkewich was on hand to talk about her provocative debut feature.

Brown Girl Begins director Sharon Lewis (centre) Q&A with La passion d'Augustine director Léa Pool

NCFD 2018 Highlights | 14 Enhanced Events Toronto, ON • REEL CANADA hosted a special event • The presented a celebrating two of Canada’s preeminent downtown screening of the brand new filmmakers: Alanis Obomsawin and Deepa mystery-thriller 22 Chaser, with a live Mehta. Moderator Aliya Pabani (host of Q&A featuring director Rafal Sokolowski, CANADALAND’s arts & culture podcast, The producers Daniel Bekerman, Don Carmody Imposter) spoke with the two women about and Aeschylus Poulos, and cast members their journeys as women and as filmmakers, Sean Benson, Aidan Devine and Tiio Horn. and led an audience Q&A. • Media Development Corporation • A packed audience of new Canadians (OMDC) screened the new drama Indian watched the touching biopic Maudie at Horse, based on the beloved Richard Patricia Rozema (right) and moderator Kiva Reardon the CBC Atrium. The film was followed by a Wagamese novel. In attendance were Q&A with the film’s producer Mary Young producer Paula Devonshire and cast Leckie and featured a special appearance by members Edna Manitowabi, Eva Greyeyes, Maud Lewis’s great-granddaughter Tammy Vance Banzo and musician Josh Smoke for a Boucher! post-film Q&A. • The Royal Cinema screened the Tragically Hip documentary Long Time Running, complete with a pre-show live performance by all- female cover band BARBcaygeon! • The Revue Cinema and the feminist film journal cléo presented I’ve Heard the Mermaids Singing. Director Patricia Rozema was in attendance for a Q&A moderated by Maudie screening at the CBC Atrium cléo's founding editor Kiva Reardon. From left: Vance Banzo, Eva Greyeyes and Paula Devonshire

NCFD 2018 Highlights | 15 Enhanced Events

Oakville, ON The Oakville Festivals of Film & Art presented the coming-of-age film Porcupine Lake, with director Ingrid Veninger and editor Chris Mutton in attendance for a Q&A. Winnipeg, MB A screening of the musical documentary The Road Forward was presented by the National Screen Institute (NSI), Urban Shaman Contemporary Aboriginal Art Gallery and the Blood & Donuts screening Chris Mutton (centre) and Ingrid Veninger (right) National Film Board of Canada. Director Marie Clements and one of the film’s subjects, Doreen Manuel were in attendance for a Q&A. Calgary, AB The horror-comedy Blood & Donuts was presented by the Calgary Underground Film Festival (CUFF), and featured a live Q&A with the film’s acclaimed cinematographer Paul Sarossy, who has worked with such Canadian screen legends as , and Denys Arcand.

Marie Clements (left) and Doreen Manuel (right)

NCFD 2018 Highlights | 16 Enhanced Events

Vancouver, BC Powell River, BC • VIFF presented a double bill of classic Powell River Digital Film School screened the Canadian features: Double Happiness, animated feature Window Horses, followed featuring a Skype Q&A with Mina Shum, and by an in-person Q&A with writer/director a 25th anniversary screening of Thirty Two Ann Marie Fleming. Short Films about Glenn Gould, with a Skype intro by star Colm Feore. Victoria, BC • The renowned Cinematheque in Anne Wheeler (left) hosted a dramatic double feature starting CineVic and REEL CANADA presented a screening with Loyalties, with director Anne Wheeler of the post-apocalyptic thriller Into the Forest. in attendance for a Q&A, followed by Filmmaker Patricia Rozema Skyped in for an Werewolf, with a Skype Q&A with director extended discussion before the film. Ashley McKenzie. • The environmental documentary A Time to Swim screened as a co-presentation of Vancouver Asian Film Festival, explorASIAN, H.R. MacMillan Space Centre and the Museum of Vancouver. A Skype Q&A with filmmaker Ashley Duong and documentary A packed house at VIFF subject Mutang Urud rounded out the evening’s festivities.

Film is a powerful tool to share stories of Canadians especially the stories of Indigenous and racialized Skype Q&A with Colm Feore people. Many of these stories are not well known and do so much to build understanding and bring people together. — Greater Vancouver Japanese Canadian Citizens' Association, Vancouver, BC

NCFD 2018 Highlights | 17 International Events

Over 80% of our international screenings were of Indigenous- made films.

The Sun at Midnight and The Road Forward were the most popular picks.

Algiers, Algeria The Sun at Midnight The Road Forward The Sun at Midnight got rave reviews at (2016, dir. Kirsten Carthew) (2017, dir. Marie Clements) the mission event in Algiers, with a mixed audience of Algerians from the media and business sectors as well as resident diplomats. Sydney, Australia The mission in Sydney returned for a second year with a screening of The Road Forward for consular staff. Ouagadougou, Burkina Faso The screening of Hochelaga, Terre des Âmes drew a crowd of 200, including government Screening attendees in Algeria officials, and resulted in a media article about the event!

NCFD 2018 Highlights | 18 International Events

Santo Domingo, Reykjavik and Egilsstaðir,ð India Dominican Republic Iceland The missions in India truly came to the forefront for NCFD 2018 with an array of screenings in The embassy in Santo Domingo hosted a Upping the ante for their second NCFD, Iceland different cities. Two screenings of Indigenous screening of Empire of Dirt in-house. hosted screenings of Empire of Dirt in Reykjavik films by female filmmakers — Kayak to Klemtu and La grande séduction in Egilsstaðir. and The Sun at Midnight — took place in Bengaluru. Reel Injun was screened twice in Mumbai for the mission staff and Media and Communication students from Sophia College for Women. In New Delhi, 225 students and faculty of the Asian Academy of Film and Television (AAFT) viewed The Sun at Midnight, with a personalised video greeting from director Kirsten Carthew.

Screening attendees in the Dominican Republic CLICK HERE to watch the video Athens, Greece The mission in Greece held a screening of The Road Forward and promoted online offerings of The Snow Walker, New Waterford Girl and Double Happiness for viewers all over Greece to watch at home, thanks to Encore+.

Video greeting from director Kirsten Carthew

NCFD 2018 Highlights | 19 International Events Jabriya, Kuwait Libya Groningen, Netherlands An outdoor screening of The Sun at Midnight Although unable to host a physical screening The Embassy of Canada to the Netherlands and was held at the Institut Français de Koweit. due to current conditions in Libya, the mission Groningen University partnered to present The was extremely active online and recorded 1,066 Road Forward to Canadian Studies students and views on Facebook alone! Arts faculty.

Johannesburg, South Africa Back for a second year, the mission partnered with the Bioscope Cinema for a screening of Reel Injun with special guests from the South African filmmaking community. There was a great deal of interest from the audience about Canadian film and Indigenous reconciliation.

Screening attendees in Kuwait

Screening attendees in South Africa

NCFD 2018 Highlights | 20 International Events Dar es Salaam, Tanzania Port of Spain, , United Kingdom The screening of Reel Injun in Tanzania Trinidad and Tobago The High Commission to the UK — back opened with special remarks from the High for the second year — partnered with the Empire of Dirt Commissioner and took place outdoors at The screening of in Port of organization Border Crossing (ORIGINS the Alliance Française. Spain hosted an impressive audience that festival) and Rose Bruford College of included dignitaries from the Santa Rosa Theatre & Performance for a screening of First Peoples community. Kayak to Klemtu, introduced by Professor Nesta Jones and artistic director of Border Crossing, Michael Walling.

United States Several US missions got in on the fun. In Minneapolis, the Consulate General of Canada and Minneapolis St. Paul International Film Festival were back for Screening attendees in Tanzania a second year with a whopping seven screenings, including the US premiere of Indian Horse with director Stephen Campanelli in attendance for a Q&A. New Bangkok, Thailand York, NY, took to social media to promote The Bangkok Screening Room hosted five Canadian films being screened at Tribeca screenings of Away from Her with Thai Film Festival. The Consulate General of subtitles in partnership with the Embassy Canada in decided to switch up of Thailand for the entire week of NCFD! locations for their second partnership with NCFD and screened Birth of a Family in Phoenix, AZ, in partnership with the Heard Museum.

NCFD 2018 Highlights | 21 ALBERTA: Collingwood, Cornwall, Curve Lake, QUEBEC: The following 377 Athabasca, Banff, Barrhead, Black Dorchester, Drayton, Dunchurch, Courcelette, Kuujjuag, Montreal, New Diamond, Calgary, Camrose, Cold Lake, Dundas, Durham, Dwight, Eganville, Carlisle, Rivière-du-Loup, Saint-Jean- communities from Drayton Valley, , Edson, Elgin, Elliot Lake, Elora, Erin, sur-Richelieu, Westmount Fort McMurray, Fort Saskatchewan, Essex, Etobicoke, Fergus, Forest, coast to coast to Hanna, High River, Jasper, Lac La Fort Erie, Gananoque, Geraldton, NEW BRUNSWICK: Biche, Lethbridge, Medicine Hat, Gloucester, Goulais River, Grand Valley, Gravenhurst, Grimsby, Guelph, Atholville, Bas-Caraquet, Bathurst, coast held NCFD Nanton, Okotoks, Peace River, Blackville, Campbellton, Florenceville- Ponoka, Red Deer, Rocky Mountain Haliburton, Halton, Hamilton, Hanover, Harrison, Hearst, Hillsburgh, Hornell Bristol, Frederickton, Grand Falls, House, Sexsmith, St. Albert, Two Hills, Hartland, Lamèque, Miramichi, events this year! Wetaskiwin Heights, Huntsville, Ingersoll, Ingleside, Kanata, Keswick, Kincardine, Kingston, Moncton, Nackawic, Plaster Rock, Saint John, Saint-Léonard, St. Andrews, NUNAVUT: Kitchener, Lindsay, Lion’s Head, Little Britain, London, Longlac, Lucan, Sussex, Tracadie Iqaluit, Taloyoak SASKATCHEWAN: Assiniboia, Fort Qu’Appelle, Hafford, Lucknow, M’Chigeeng, Madawaska, Indian Head, Meadow Lake, Moose Manitouwadge, Marathon, NEWFOUNDLAND: NORTHWEST TERRITORIES: Jaw, Pangman, Regina, Saskatoon, St. Markham, Meaford, Midland, Buchans, Conception Bay South, Fort Resolution, Hay River, Louis, Waldheim, Yorkton Milton, Mississauga, Monteith, Englee, Fogo, Grey River, Joe Batt’s Tuktoyaktuk, Wekweètì, Yellowknife Moosonee, Mount Brydges, Nakina, Arm, Lark Harbour, St. John’s, Swift MANITOBA: Nepean, Nestor Falls, New Hamburg, Current, Trout River, Twillingate Newcastle, Newmarket, Niagara Falls, YUKON: Alonsa, Altona, Beausejour, Brandon, North Bay, , Norwich, Dawson City, Watson Lake, Whitehorse Dauphin, Elkhorn, Erickson, Flin NOVA SCOTIA: Norwood, Oakville, Orangeville, Orillia, Flon, Gillam, Grandview, Manitou, Amherst, Baddeck, Barrington, Orleans, Oshawa, Ottawa, Palmerston, Morden, Neepawa, Portage la Prairie, Bridgewater, Caledonia, Dartmouth, BRITISH COLUMBIA: Paris, Parry Sound, Pembroke, Perth, Powerview, Riverton, Roblin, Russell, Dayton, Digby, Elmsdale, Glace Abbotsford, Aldergrove, Armstrong, Peterborough, Pickering, Plattsville, Saint Laurent, Shiloh, Shoal Lake, Bay, Greenfield, Halifax, Kentville, Brackendale, Burnaby, Burns Lake, Port Colborne, Port Dover, Port Elgin, Somerset, Ste. Rose, Steinbach, Swan Liverpool, Lockeport, Louisbourg, Cache Creek, Campbell River, Port Hope, Port Perry, Puslinch, Red River, Teulon, The Pas, Treherne, Lunenburg, Meteghan River, Chilliwack, Coquitlam, Courtenay, Lake, Renfrew, Richards Landing, Winnipeg Middle Musquodoboit, Middleton, Dawson Creek, Duncan, Garibaldi Richmond Hill, Ridgetown, Ridgeway, Musquodoboit Harbour, New Glasgow, Highlands, Golden, Hagensborg, Hope, Rockwood, Sarnia, Sauble Beach, Oxford, River John, Sheet Harbour, Kamloops, Kelowna, Lake Cowichan, ONTARIO: Sault Ste Marie, Scarborough, Sioux Shelburne, Springhill, Sydney, Langley, Mackenzie, Madeira Park, Ajax, Alexandria, Alliston, Lookout, Smithville, Southampton, Tatamagouche, Truro, Westport, Maple Ridge, Merritt, Nelson, New Ameliasburgh, Angus, Arnprior, Springfield, St. Catharines, St. George, Windsor, Yarmouth Westminster, North Vancouver, Oliver, Arva, Aurora, Avonmore, Barrie, Stittsville, Stoney Creek, Stratford, Parksville, Pitt Meadows, Pemberton, Baysville, Beamsville, Beardmore, Sudbury, Terrace Bay, Thorndale, Powel, River, Quesnel, Richmond, Belleville, Belmont, Blenheim, The Thornhill, Thunder Bay, Timmins, PRINCE EDWARD ISLAND: Rossburn, Sechelt, Sidney, Slocan, Blue Mountains, Bolton, Borden, Tobermory, Toronto, Trenton, Charlottetown, Kensington, Montague, Smithers, South Surrey, Surrey, Bowmanville, Bracebridge, Brampton, Unionville, Val Caron, Vankleek Hill, Murray River, St. Peters, Summerside Tofino, Van Anda, Vancouver, Vernon, Brantford, Brighton, Brockville, Wallaceburg, Wasaga Beach, Waterloo, Victoria, West Vancouver, Whistler, Burk’s Falls, Burlington, Caistorville, Wellandport, Wellington, Whitchurch- Williams Lake Cambridge, Carleton Place, Chatham- Stouffville, Whitney, Wiarton, Kent, Chesley, Cobourg, Coldwater, Wikwemikong, Windsor, Woodland NCFD 2018 Highlights | 22 RCtv

Our annual live, interactive broadcast for high schools across the country is one of the highlights of NCFD, and is the largest event for schools in our calendar.

Students enjoyed the thrill of participating in a national cinema experience alongside thousands of their peers from coast to coast to coast. • 171 high schools and 12,000 students participated in a one-hour interactive webcast with director Don McKellar (The Grand Seduction), star Liane Balaban (The Grand Seduction) and screenwriter Elan Mastai (The F Word). • RCtv was broadcast live across the country from the CBC Atrium in downtown Toronto. • Students across the country participated by tweeting and answering questions about Canadian film in real time via an app specially designed for RCtv by REDspace. • RCtv featured a live in-person audience made up of students from Emery CI and AY Jackson SS in Toronto, and Lakeshore Catholic HS in Port Colborne, ON. • During the broadcast, we went LIVE to John Oliver SS in Vancouver, where students got to see themselves on screen and meet a special guest from their own neighbourhood — Elan Mastai grew up near John Oliver and even played basketball for CLICK HERE a rival team when he to watch the full was in high school! RCtv broadcast on our website John Oliver SS, Vancouver

NCFD 2018 Highlights | 23 Participating schools created and sent us their own videos with questions for the guests and "happy 12,000 students in 171 schools NCFD" messages to be shown during the broadcast. from coast to coast to coast!

CLICK HERE to watch some of the best!

• REACH: 74,000 SOCIAL STATS: • 343,000+ IMPRESSIONS

National Canadian Film Day brings us together from coast to coast to coast, and allows our youth to unite in a common goal — to feel a part of each other's stories … [it] should be integrated into the curriculum as deeply as Remembrance Day and Aboriginal studies. —Teacher from Emery CI, Toronto, ON

NCFD 2018 Highlights | 24 YOU GUYS ARE AWESOME. NEVER STOP DOING THIS. EVER!

Spryfield Community Organization Halifax, NS SCREENING PARTNER RESOURCES Screening Party Kit

This year REEL CANADA produced a digital Screening Party Kit, providing promotional materials, activities and games. The goal was to give our CLICK HERE screening partners a variety of simple ways to enhance their events and have to check out the some fun. digital Screening Party Kit at The kits included a do-it-yourself photo booth, with instructions and “props” canfilmday.ca that partners could print and cut out, such as NCFD toques, beaver masks, #CanFilmDay speech bubbles and a set of 18 Canadian celebrity face masks. There were also printable make-your-own popcorn boxes and ticket templates, as well as Can Libs and T’Aboot – Canadian versions of the classic party games.

Partners from across Canada and around the world loved the Kit, and sent us many photos of themselves enjoying the items!

A small number of enhanced screening partners also received a box of goodies including all of the above, plus t-shirts, buttons and donated items from Encore+, Kernels, Taste of Nature and Vancouver Island Salt Company.

NCFD 2018 Highlights | 27 NCFD 2018 Highlights | 28 WOW...I COULDN’T HELP BUT FEEL EXTREMELY GRATEFUL TO LIVE IN A PLACE THAT SUPPORTS AN ORGANIZATION SUCH AS REEL CANADA. I WAS HONOURED TO BE PART OF SUCH AN INCLUSIVE DIALOGUE. Mina Shum Filmmaker ONLINE, ON-AIR AND IN-THE-AIR PROGRAMMING Online Offerings For those who preferred the comfort of their couch, several streaming services offered up a selection of great Canadian titles. Here are just a few of the titles that were available to stream for free:

CLICK HERE to check out the full list of titles at canfilmday.ca

NCFD 2018 Highlights | 31 Broadcast and Airline Offerings

Many broadcasters and Air Canada came through to make sure Canadians could be part of NCFD by watching a film at home or on the go.

Air Canada got in on the fun by CLICK HERE offering all travellers on their flights to check out the broadcast schedule a curated NCFD selection of 20+ at canfilmday.ca Canadian features and shorts!

600,000+ people watched a Canadian film on TV

NCFD 2018 Highlights | 32 CBC

CBC was more than just a broadcast partner for NCFD – they also hosted two of our showpiece events.

RCtv, our high school webcast, was produced with the support of CBC and broadcast live from the CBC Atrium in downtown Toronto.

Later that evening, nearly 400 new Canadians packed the Atrium for an emotional screening of Maudie, with producer Mary Young Leckie leading a Q&A after the film.

NCFD 2018 Highlights | 33 Encore+

This year we were delighted to partner with the Canada Media Fund to offer Canadians a fantastic option for participating in NCFD from home: Encore+, a YouTube channel featuring iconic Canadian films and television shows made it easy to join the party without leaving your couch!

A specially curated NCFD playlist was made available on the channel, and garnered nearly 50,000 views!

NCFD 2018 Highlights | 34 BEING ABLE TO CONNECT TO AN AUDIENCE ACROSS THE COUNTRY TO SHARE OUR ENTHUSIASM FOR FINE CANADIAN FILMS REINFORCED MY BELIEF THAT OUR STORIES DO INDEED BRING US TOGETHER.

Colm Feore Actor BUZZ Buzz

Female filmmakers in Vancouver paid tribute to each other by recording #MooseKudos. CLICK HERE to see them all.

The Google homepage encouraged all Canadians to celebrate on April 18, linking to our curated Encore+ playlist on YouTube.

MP Arif Virani didn’t just attend a screening in his riding, he also stood up in the House of Commons to talk about NCFD! And he wasn’t CLICK HERE the only MP joining the fun to watch online. Arif Virani's speech

NCFD 2018 Highlights | 37 Promotional Video This year, NCFD got a brilliant promotional video with some help from Telefilm Canada.

This humorous and surprising spot played at Cineplex and Landmark cinemas as well as several independent theatres for weeks leading up to NCFD, and was a big hit online – it has been viewed on YouTube over 112,000 times.

CLICK HERE to watch the video on our YouTube channel

NCFD 2018 Highlights | 38 Media Coverage Highlights This year, NCFD garnered over 100 news stories on the radio, in print, on TV and online.

NCFD 2018 Highlights | 39 NCFD 2018 Highlights | 40 Social Media Highlights • #CanFilmDay trended all day and reached #1 in Canada • Our tweets on the big day garnered twice as many impressions as the previous year

25 MILLION Twitter users reached

NCFD 2018 Highlights | 41 Instagram Total impressions rose by 40% and impressions for the #CanFilmDay hashtag rose 32% over 2017, across all platforms

Facebook 8,192 engagements (week of) and a 106% increase over 2017 in engaged users on the day!

NCFD 2018 Highlights | 42 Website Highlights

This map has been viewed 50,000 times and counting!

30,000 new users in 2018 leading up to the big day!

NCFD 2018 Highlights | 43 Media Partnerships

blogTO Toronto's local news and culture blog ran digital ads, a website takeover and an online contest to promote NCFD.

Celebrate #CanFilmDay by watching a great Canadian film on April 18th! THE GEORGIA STRAIGHT

700+ EVENTS NATIONWIDE The Georgia Straight, Vancouver’s news and entertainment with over 40 in Toronto! weekly, ran print ads, digital ads, a website takeover and contests, highlighting the 30+ events taking place in the Vancouver area.

NOW MAGAZINE NOW magazine, Toronto’s news and , ran print ads, digital ads, a website takeover and contests to promote NCFD. NOW also co-presented the screening of Long Time Running at The Royal in Toronto, with their film critic Norm Wilner introducing the film.

canfilmday.ca #CanFilmDay 700+ EVENTS NATIONWIDE with over 30 in Vancouver!

FREE Vancouver Screenings Include: VIFF presents VIFF presents The Cinematheque presents The Cinematheque presents DOUBLE HAPPINESS (6:30 PM) THIRTY-TWO SHORT FILMS ABOUT GLENN GOULD LOYALTIES (6:30 PM) WEREWOLF (8:45 PM) Skype with director Mina Shum (8:30 PM) Skype Q&A with star Colm Feore Live Q&A with director Anne Wheeler Skype Q&A with director Ashley McKenzie VIFF Vancity Theatre, 1181 Seymour St. VIFF Vancity Theatre, 1181 Seymour St. Cinematheque Vancouver, 1131 Howe St. Cinematheque Vancouver, 1131 Howe St.

For more information or to find another screening near you, see our complete list of BC events online at canadianfilmday.ca/bc

NCFD 2018 Highlights | 44 IF WE DON’T PROMOTE CANADIAN PRODUCTIONS, WHO WILL? NATIONAL CANADIAN FILM DAY IS A SIGNIFICANT CONTRIBUTION TO OUR EFFORTS. THUMBS UP TO REEL CANADA!

Central Canada Film Group Flin Flon, MB TESTIMONIALS Testimonials

As a Canadian filmmaker, it’s incredibly rewarding to see Fabulous Movies!! Great Time!! people around my country come together to celebrate and Honoured to be invited in on the fun. enjoy the best of our cinema. It’s always a pleasure and a privilege to be part of National Canadian Film Day. – St. Lawrence Place, Kingston, ON – Elan Mastai, screenwriter

I loved being a part of National Canadian Film Day because it’s a Fantastic! Great job, everyone. Lots of folks, great questions, chance for every single Canadian to see a Canadian film, which insightful journalists. I felt very inspired and taken care of. Thank means discovering unique voices, learning about our nation's you all for a fabulous time. Canadian cinema rules! talented performers and creators, and thinking about how many – Lynne Stopkewich, filmmaker different narratives define our country. – Liane Balaban, actor/writer

Screening 22 Chaser as part of the National Canadian Film Day This really is a growing program for us. This was our 3rd year was a greatly rewarding experience for me. The event drew a hosting, and our best turnout since we’ve started! It's exciting for sold-out crowd and we got to celebrate our work in an amazing our village because we don’t have a theatre, and it's a 30 to 40 atmosphere among friends and Canadian film lovers. minute drive if anyone wants to see a flick! – Rafal Sokolowski, filmmaker – Bonnechere Union Public Library, Eganville, ON

The audience was so caught up in the movie at one This was our second annual National Canadian Film Festival time there was a noise and we all jumped. Day and it was a BIG hit!! … The day ended with many We hope to do this again next year! students asking me, ‘When is the next film festival?’ – Pembroke Legion, Pembroke, ON – St. Alfred School, Mississauga, ON Testimonials

This opportunity to promote, share and take pride National Canadian Film Day is not only a phenomenal experience in our film industry is very much appreciated. for film fans across Canada, but a vital event to connect filmmakers Thank you! and their stories with each other and the country. The only downside to NCFD is that it should be everyday, not just one! – CPF North Vancouver Chapter, Vancouver, BC – Warren P. Sonoda, filmmaker

Léa Pool was very generous in her interaction with This was a wonderful opportunity to engage our the audience after the screening and overwhelmed by smaller-town audiences in a collective national their positive response to the film. film experience. — Mediafilm, Montreal, QC – FirstOntario Performing Arts Centre, St. Catharines, ON

The after-movie discussion could have gone on for hours, I am sure I am not alone when I say they were all really keen to talk about it. I think this film thank you! We love it and our customers made a big impact on our participants, this doesn’t happen at cinemas, or even if you watch at home! love it, so thanks again! – Craigleith Heritage Depot, The Blue Mountains, ON – The Movie Mill Inc., Lethbridge, AB

We have been partnering with NCFD for several years and it has NCFD is a fantastic initiative that brings together always been an amazing experience. The team are incredibly Canadians across the country to celebrate the talent that exists supportive, energetic, positive, and have great ideas. We look in Canadian film. The Whistler Film Festival is extremely grateful forward to it each year! Being able to Skype with Mina Shum was for REEL CANADA's efforts to support our makers! a huge highlight! – St. John’s International Women’s Film Festival, St. John’s, NL – Whistler Film Festival, Whistler, BC NCFD IS A WONDERFUL, ANNUAL EVENT WE LOOK FORWARD TO EACH YEAR. IT JUST KEEPS GETTING BETTER AND BETTER!

Cheryl Antonio, University College of the North The Pas, MB SUPPORT REEL CANADA BOARD OF DIRECTORS

Curtis Barlow Reg Bronskill Liz Shorten Board President and Chair Board Treasurer Board Secretary

Atom Egoyan, C.C. Colm Feore, O.C Mina Shum Veronica Tennant, C.C REEL CANADA ADVISORY COMMITTEE Hussain Amarshi David Cronenberg Paul Gross Charlotte Mickie Patricia Rozema Denys Arcand Andrew Currie Norman Jewison Geoff Pevere Tara Spencer-Nairn Carl Bessai David Daniels Michelle Latimer Gordon Pinsent Gary Burns Philippe Falardeau Robert Lantos Jean-Marc Vallée Éric Canuel Niv Fichman Bruce McDonald Michel Poulette Clement Virgo Jerry Ciccoritti Émile Gaudreault Don McKellar Peter Raymont Karen Walton Heather Conway Bryan Gliserman Deepa Mehta Denise Robert

NCFD 2018 Highlights | 51 OUR SPONSORS

NCFD 2018 Highlights | 52 BROADCAST PARTNERS

NCFD 2018 Highlights | 53 FRIENDS AND SUPPORTERS

NCFD 2018 Highlights | 54 ENHANCED EVENT SCREENING PARTNERS

NCFD 2018 Highlights | 55 NATIONAL CANADIAN FILM DAY IS OUR FAVOURITE DAY OF THE YEAR!

Media Commons, Robarts Library Toronto, ON

NCFD 2018 Highlights | 56