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ECOPACK's Information and Educational Campaigns

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ECOPACK's Information and Educational Campaigns We recover with greatest care for society and nature PRESS June 2015 №6 Daniel Panov Mayor of Veliko Turnovo Become an Eco Hero: “Veliko Turnovo – a dynamic Teach everyone at home to and modern European city” page 3 page 4 collect waste separately! ECOPACK’s InfORmatioN AND EDUcatioNAL CampaiGNS: INNovatioN, COOPERatioN AND LoNG-TERM VISioN The main goal is to use a playful and enjoyable setting to build children’s emotional commitment to the idea of separate packaging waste collection and thus to foster a positive attitude to the process not only on the part of the children but also their families. pages 4-5 VOICE ECOPACK BULGARia AD BULGARiaN MARket LeadeR FOR 11th CONSecUtive YEAR, with 42.8% MARket ShaRE s confirmed by Decree (РД- system features links to the latest news on the A347/21.05.2015) of the Minister of the website and to the FAQ section. In support Environment and Water Ivelina Vassileva, of our clients’ corporate social responsibility the recycling and recovery targets of the programs, ECOPACK Online also provides members of ECOPACK Bulgaria AD for annual certificates of recycled amounts and 2014 have been met. saved resources. In 2014 ECOPACK reasserted its position as The audit consultation service has been an leader among the packaging waste recovery enormous success. More than 75 clients organizations in Bulgaria, with its market have already used it and all appreciated it as share of 42.8%. extremely useful. In 2014 ECOPACK clients (leading Bulgarian ECOPACK continued to support a number of and international companies) declared annual environmental events organized by 142,680 tons of packaging released on clients, and took an active part with trainings, the market, which was 2.5% more than presentations, games, provision of gloves, bags, the previous year, and ECOPACK handed transport vehicles, etc. over for recycling and recovery 87,144 t of In 2015 the organization will again strive packaging waste, of which 44,725 t paper, to reinforce its leader position in waste 20,479 t glass, 12,979 t plastic, 3,967 t recovery with a commitment to society and metal, and 4,994 t timber. The total recycled the environment, and we hope to achieve it by Todor Bourgoudjiev amount marked an increase of 11% from the working in close cooperation with our partners – previous year and constitutes 61% of the clients, municipalities, institutions, and society. Executive Director of ECOPACK Bulgaria AD declared packaging. or the 11th consecutive year, ECOPACK As in previous years, ECOPACK sustained Ecocollect FBulgaria has met its recycling and recovery its efforts to create added value for its 15.8% targets and remains the unchallenged market clients by improving the quality of existing leader. This is an achievement and a recognition services and providing new ones. Bulecopack for the efforts both of the entire team of the 13.4% organization and of its clients. The value and A discussion seminar was organized with ECOPACK scope of what we have achieved are best guest lecturers on topics related to the legal 42,8% appreciated in the context of the specific benefits framework and clients’ best environmental to society and the environment. And in our work, practices. we’ve had a powerful ally – children. The ECOPACK website now has a mobile Children, who have the power to change the version. The ECOPACK Online reporting Ecobulpack world with their enthusiasm and energy. That is 28% why it is our duty to provide them with essential knowledge and skills, and to help them prepare to face the challenges of tomorrow. That is why, CALCULATING GREENHOUSE GAS EMISSION SAVINGS AS A over the past 11 years, ECOPACK Bulgaria RESULT OF PACKAGING WASTE MANAGEMENT ACTIVITY has invested millions in public awareness and education programs on separate waste collection, protection of the environment, and sustainable or the first time in Bulgaria, ECOPACK development. With our innovative educational by the obligated entities members of the products, we reach every school in even the Fwill be introducing an innovative organization, as well as by taking into account smallest municipalities with which we work. instrument to assess the impact of the manner of operation of the packaging waste waste recovery on the environment. management system in place. The greenhouse I am confident these efforts are worthwhile. There The main goal is to optimize and unify emission savings calculation methodology uses is great satisfaction in witnessing the emergence, the methodology used in calculating with our help, of true leaders able to shoulder the life-cycle analysis and is in line with ISO 14040 responsibility for their community and for their carbon dioxide emissions as a result of and ISO 14044. The calculations are based planet. the implementation of a packaging waste on the concept of ‘saved impact’ – materials management system. The instrument will obtained from packaging waste recycling or be adopted by 25 European organizations recovery which replace raw materials and ECOPACK Bulgaria has been awarded which financed its development. generate energy. certification under BSS EN ISO 9001: 2008 and BSS EN ISO 14001:2005SO. The main reason for the implementation The instrument covers all types of packaging of this new instrument is to ensure and materials, as well as all aspects sustainability of packaging waste recovery of packaging waste collection, sorting, activities by using the most efficient system transportation, and recovery. It allows to track the process from packaging to generating reports on carbon dioxide emission waste and back into raw material. savings for the organization as a whole, for individual obligated entities, as well as groups Greenhouse emission savings are of related entities. calculated based on the annual amount of packaging waste released on the market Collect separately with VOICE DANieL PANov MayoR OF VELiko TURNovo COPACK Bulgaria and Veliko 1 ton of plastic waste they had collected in their ETurnovo Municipality have been homes. I think it is a great way to encourage working together for eight years already, environmentally responsible behavior. running the separate packaging waste We’ll continue developing his initiative and collection system. Over this period the we’ll implement an information campaign company has invested more than BGN among citizens, education, health, and social 2,300,000 to improve the efficiency establishments to promote the use of the of the system in the municipality. separate waste collection containers. It will be an important part of the campaign related to the How do you assess this partnership? modern regional solid waste deposit site currently I deem the partnership to be of particular under construction. Explaining the benefits of strategic importance. To all of us, to our separate collection, including reduced landfill entire community, it is particularly important waste and thus lower maintenance costs for the to have access to models of environmentally new waste deposit site, is an important part of our responsible behavior and to teach our general information campaign targeting both the children to follow such models. I have made a general public and businesses. We will implement a special public awareness proposal, and I hope it will be adopted soon, campaign that will highlight both the benefits for the experts with the Ministry of Education What measures has the Municipality taken of separate waste collection and the harms to develop a methodology for instruction against acts of vandalism – burning, breaking, of vandalizing the containers. I am sure that in kindergartens and schools on separate and pillaging of the separate collection once we inform the public about the damages collection of solid waste and its benefits. containers? and losses resulting from these acts of Unfortunately, such isolated instances do occur vandalism, people will be much more vigilant I would like to thank ECOPACK for the occasionally. What we have done up to now and active in reporting them and together we effective partnership in making it possible is to involve the Green Systems Maintenance will hopefully be able to minimize or prevent to keep not only our city clean, but also the employees in the supervision of the containers. them. outskirts, and the whole municipality. We are also grateful for the saplings, park furniture, and the energy-efficient lighting received by the municipality thanks to the waste separately collected in the color containers. MORE thaN 14 toNS OF RE- of the books given out were provided by This is truly a strategic partnership with cycLed PLAStic IN the BOOKS ECOPACK. tangible dimensions today and enormous FOR TRASH campaiGN Books for Trash is one of the numerous prospects for the future. green initiatives supported by ECOPACK in its efforts to change popular perceptions ECOPACK replaced all 320 hinged lid or the third consecutive year ECOPACK was co-organizer, jointly with Credo and attitudes to separate waste collection containers with igloo type containers. F Bonum Foundation, of the Books for and to help make it part of people’s everyday Do you expect this to raise motivation to Trash campaign. This year it took place in life. They are part of the company’s collect waste separately and to reduce 5 cities – Sofia, Burgas, Veliko Turnovo, strategy to broaden public awareness and landfill waste? Are you planning a Pleven, and Plovdiv – and was an enormous knowledge of separate waste collection and campaign to promote the use of the new success. More than 15,000 people took part the benefits to the environment, to foster a containers among the general public and in the initiative. 14,000 tons of plastic waste sustained positive attitude to the process retailers? were handed over for recycling, 11,000 and to promote the proper use of the color- coded containers. The new containers give us more reason to books were given out, and 100,800 kWh of electricity and 28 barrels of petroleum expect that the process of separate collection Another large scale campaign supported by oil were saved.
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