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BRAND DIRECTORY 10 Crosby Derek Lam Johanna Ortiz Sally Lapointe Acne Studios Lela Rose Sandra Mansour Aquazurra Liudmila Sofie D’Hoore Balmain Maggie Marilyn Sophie Theallet Camilla and Marc Maison Rabih Kayrouz Tortoise Carolina Herrera Marchesa Victoria Beckham Charlotte Olympia Maria Lucia Hohan Victoria Victoria Beckham Christian Siriano Marissa Webb Zac Posen Clu Maticevski ZAC Zac Posen Co Collection Merlette Zero + Maria Cornejo Derek Lam Mira Mikati Djaba Diassamidze ML Monique Lhuillier Elie Saab Monique Lhuillier Bridal Elizabeth and James Monse Austin Scarlett Emilia Wickstead Naeem Khan Carolina Herrera Enfold Notte by Marchesa Charlotte Olympia Erdem Oscar de la Renta Christian Siriano ERIN erin fetherston Paper London Elie Saab Eudon Choi Peter Pilotto Homa Bridal Giambattista Valli Couture Rachel Zoe Marchesa Giambattista Valli Roksanda Monique Lhuillier Helmut Lang Rosetta Getty Naeem Khan J Kim Rosie Assoulin Oscar de la Renta Spring / Summer 2017 Welcome to yet another issue of MUSE, where we bring you the hottest new season buys, the trends to know now, and what has kept us busy and charitable over the past year. Throughout 2016, AlOthman celebrated 60 years of fashion. It’s a milestone we are very proud of. This achievement would not have been possible without the support of our clients, our members, and the communities where we live and work, namely Kuwait, Bahrain, and London. To show our appreciation for many years of support, our yearlong company-wide celebration focused on giving back to the communities where we live and work. The highlight of our 60th Anniversary celebrations was launching AlOthman Scholarship, a fashion-based scholarship with Central Saint Martins, part of the University of the Arts London and one of the world’s most prestigious art and design schools. The Scholarship, facilitated by LOYAC, a Kuwait-based non-profit organization working towards the overall development of the youth, will help nurture the rising design stars of tomorrow, forge new links with emerging Middle Eastern designers, and commemorate AlOthman’s legacy by giving back to the community. Our charitable initiatives, highlighted in this issue of MUSE, did not end with 2016, we will continue to give back to this loving community, so stay tuned for more in 2017. And in other news, you might have already heard of our exciting new partnership with the56.com - a global by-invitation-only online shopping platform dedicated to the world’s most glamorous evening gowns. For the very first time, clients living outside of Kuwait and Bahrain will be able to shop our sensational range of evening gowns by the biggest names in fashion, all with the help of a professional team of experienced online stylists. That’s all for now. We hope this year will bring lots of love, joy, and peace throughout the globe. Now enjoy reading MUSE, your ultimate passport to summer style. Helmut Lang DECONSTRUCTED Maticevski Maggie Marilyn Camilla and Marc rebelling againstperfecttailoring rebelling defy theusual.Thinkofitas its uniquecharacteristics,which can spotadeconstructedlookby the fashionscenebystorm. You The deconstructedlookistaking against thelawsoffashion. and goingforsilhouettesthatare Maison Rabih Kayrouz Maticevski Victoria Victoria Beckham natural tocomplete thelook. and staples.Keep yourmake-up andhaircarefree wardrobe forms ofclassics,raggedhemlines, anddecomposed Elements ofdeconstruction includeundone seams,remixed Eudon Choi Enfold J Kim Monse DECONSTRUCTED WAISTS FOLD-OVER Boring waistlines have been replaced for the season in favor of the fold-over / paper boy Enfold pants variety. Designers have introduced the exaggerated waistline in different forms, experimenting with shape, style, and texture. It’s a WAISTS ZAC Zac Posen truly modern interpretation of feminine dressing. Johanna Ortiz 10 Crosby Derek Lam Derek 10 Crosby FOLD-OVER J Kim Maticevski Johanna Ortiz Marissa Webb Rosie Assoulin Johanna Ortiz Aquazurra Maison Rabih Kayrouz Make sure to pair your fold-over waist pants or skirts with the best of tailored shirts or fitted tops to balance the look. Accessorize your look with a fold-over shoulder strap bag. Bonus points if you can find it in neutral colors. NIGHTS GLAMOROUS This season designers have introduced infinite possibilities for evening dressing. Pastel-colored feathers, soft ruffles, intricate Carolina embellishments, and over-the-top details, all add up to the sort of Herrera earnestly glamorous gowns and couture-like cocktail dresses that make every fashion-loving girl swoon. NIGHTS Oscar Emilia Wickstead de la Renta GLAMOROUS Elizabeth Kennedy Naeem Khan Marchesa Maticevski Christian Siriano Elie Saab Oscar de la Renta Monique Lhuillier Night time is all about serious accessories and jewelry, so take to the dance floor in ultra-high platform heels by Charlotte Olympia, or go for a statement neckpieces, which Zac Posen all add up to the ultimate fantasy dressing. Rosetta Getty Maison IN STRIPES STRIKE Rabih Kayrouz Summer 2017 catwalk showcased Monse one of the season’s biggest trends in abundance: stripes. From statement stripes to more subtle Breton options - Balmain stripes were all over the runways in every beautiful form you could imagine. STRIKE IN STRIPES Rosie Assoulin Lela Rose Naeem Khan Monse Eudon Choi Johanna Ortiz Rosetta Getty Balmain Colorful stripes make a fun change to your neutral colored pieces. It’s a chic way to introduce color to your outfit. Pair stripes with contrasting prints for a fashion-forward look. Enfold SHOULDER THE COLD Designer’s obsession with the shoulders continues but for this season the focus is on the strategically placed cut out of the shoulders and the one shoulder look for maximum impact. Just as popular Rosetta Getty as the statement sleeves, the cold Rosetta Getty shoulder trend is for women who Elizabeth and James like to bare a little less skin and still look classy and chic. THE COLD SHOULDER Monse Rosie Assoulin Elie Saab ZAC Zac Posen Giambattista Valli Couture Giambattista Valli This style is gorgeous, young, and looks great when paired with long, flowing silhouettes. Give your look a finishing touch with a pair of metallic chandelier earrings. Johanna Ortiz FEVER SCARLET Balmain The fashion runways boldly dictated in red-hot shades. Well-known for its anti- Oscar ageing powers, the color red cropped de la Renta up on floral stilettos, resurfaced in Roksanda the form of exotic jewelry, then FEVER came out loud and proud at a large number of fashion shows in the form of evening gowns. SCARLET You won’t go wrong as long as it’s red, red, red. Elie Saab Giambattista Valli Couture Giambattista Valli Rosetta Getty Giambattista Valli Giambattista Valli Christian Siriano Zac Posen Oscarde la Renta Oscarde Monique Lhuillier Whatever you choose, keep hair sleek and lips neutral (red lips would be too matchy), and step out in black or nude Aquazurra shoes that won’t distract. SLEEVES STATEMENT Christian Siriano Up your arm party game with the statement sleeves trend. The trend has dominated the catwalk for a couple of seasons now and continues to evolve for Summer 2017 too. Think bell-shaped, extra- long, sleeves with slits, cropped, bunched, and oversized. Anything goes as long as the vocal SLEEVES points are the sleeves. Acne Studios Co Collection STATEMENT STATEMENT Rosie Assoulin Johanna Ortiz Giambattista Valli Giambattista Valli Elizabeth and James Monse Giambattista Valli Giambattista Valli Enfold Remember to keep the rest of your look minimal. A simple silhouette in a neutral color palette is all you need to finish this look. Also, remember that statement sleeves can pull the eye down and leave you looking short, so always wear heels. The young and talented New Zealand-based designer Maggie Marilyn quickly made a name for herself thanks to her chic, structured designs and commitment to ethical manufacturing. DESIGNER Maggie Marilyn fuses together all of the sentiments embedded in what it means to be a SPOTLIGHT young woman today, offering pieces that are both playfully romantic and practical. alothman-fashion.com The O Girls got up close and personal with fashion’s latest sensation to find out more about her inspiration, vision, and take on fashion. Thrifty O If you could choose one person to dress, who would she be and why? To be honest I get just as much excitement seeing a stranger walking down the street in Maggie Marilyn, as I love seeing how women style the clothes and really make the Snob O Maggie Marilyn garments apart of there own wardrobe. I love women who are dreamers, who are strong yet sensitive, never afraid to speak the truth. Women who are obsessively You were born to an Irish father and a South African passionate and believe anything is possible. I want the Maggie Marilyn girl to be someone mother in New Zealand, how does your background who cares about the little things and who fights for the underdog she is also an play a role in your vision? extremely loyal friend, lover sister and mother, the Maggie Marilyn girl is an optimist and makes the best out of any situation. To be honest I have not gone too much into my ancestry yet but it is definitely something I am excited to draw inspiration from in collections to come. At my heart I am a New Zealander and there is an amazing Miss O perspective that comes from being in this beautiful but remote environment If you could collaborate with an accessories that I think fuels my creativity. designer, who would it be and why? I love Jennifer Fisher she has been really supportive of the brand and I absolutely adore her and her jewelry collections I love how her pieces have a real sense of timelessness mixed with a freshness and modernity. Artsy O Chatty O What is the most cherished item in What’s the best piece of advice you’ve ever your closet? been given? My George Denim Jacket named after Have no fear, take a leap of faith be a risk my mum.
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