P er fu me you r w or ld
RANKING P er fu me you r w or ld
UNISEX
1,6 million € WOMEN +3% vs 2016 MEN
195,8 million € 70,7 million € +10,2% vs 2016 +10% vs 2016
TOTAL
268,1 million € in 2017 +10,1% vs 2016
2 FINE P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
1 The One DOLCE & GABBANA Shiseido 2006 9,4 2 Floral Woody
2 Light Blue DOLCE & GABBANA Shiseido 2001 9,3 1 Floral Woody
3 Be Delicious DKNY Estée Lauder 2004 6,1 3 Floral Fruity
4 J'adore CHRISTIAN DIOR LVMH 1999 4,8 6 Floral Fruity
5 Allure CHANEL Chanel 1996 4,7 4 Floral Woody
6 Aromatics Elixir CLINIQUE Estée Lauder 1971 4,7 4 Chypre Floral
7 Le Parfum ELIE SAAB Shiseido 2011 4,6 6 Floral Woody
8 Red Door ELIZABETH ARDEN Revlon 1989 4,6 8 Floriental Floral
9 L'eau D'issey ISSEY MIYAKE Shiseido 1992 3,4 9 Floral Aqueous
10 Hugo Woman HUGO BOSS Coty 1997 2,7 10 Floral Fruity
Bvlgari Pour 11 BVLGARI LVMH 1994 2,5 12 Floral Floral Femme Coco 12 CHANEL Chanel 2001 2,4 11 Chypre Fruity Mademoiselle 13 Sì GIORGIO ARMANI L'Oréal 2013 2,3 13 Chypre Fruity
14 Boss Orange HUGO BOSS Coty 2009 2,0 14 Floral Floral
15 Classique JEAN PAUL GAULTIER Puig 1993 1,9 15 Floriental Ambery
4 P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
16 Happy CLINIQUE Estée Lauder 1998 1,7 16 Floral Citrus
17 First VAN CLEEF & ARPELS Inter Parfums 1976 1,7 17 Floral Aldehydic
18 Boss Nuit HUGO BOSS Coty 2013 1,6 18 Floral Floral
19 Gucci Rush GUCCI Coty 1999 1,6 19 Chypre Fruity
20 Femme HUGO BOSS Coty 2006 1,6 20 Floral Fruity
21 Alien MUGLER Clarins 2005 1,6 22 Floral Woody
22 212 Vip CAROLINA HERRERA Puig 2010 1,6 21 Floriental Fruity Lacoste Pour 23 LACOSTE Coty 1999 1,5 23 Floral Green Femme 24 Pleasures ESTÉE LAUDER Estée Lauder 1995 1,4 24 Floral Green
25 Lady Million PACO RABANNE Puig 2010 1,2 25 Floral Woody
26 Beautiful ESTÉE LAUDER Estée Lauder 1985 1,1 26 Floral Floral
27 Coco CHANEL Chanel 1984 1,1 27 Floriental Spicy
28 Dior Addict CHRISTIAN DIOR LVMH 2002 1,0 28 Oriental Green
29 CH L'eau CAROLINA HERRERA Puig 2011 0,9 29 Floral Floral
30 Cool Water DAVIDOFF Coty 1996 0,9 30 Floral Marine
5 P er fu me you r w or ld
OLFACTIVE FAMILIES OF TOP 30 WOMEN FRAGRANCES
Floral 75,3%
OLFACTIVE SUB FAMILIES OF TOP 30 WOMEN FRAGRANCES Chypre 12,8% 36%
27%
20% Floriental 10,7%
Oriental 1,2% 5% 5% 2% 2% 2% 1%
6 P er fu me you r w or ld
TOP 30 GROUPS Coty 13,9%
LVMH 9,7% Estée Lauder 17,5%
Chanel 9,5%
Puig 6,5%
Revlon 5,4% L'Oréal Shiseido 2,7% 31,1% Clarins Inter Parfums 1,9% 2,0%
7 P er fu me you r w or ld
TOP 5 WOMEN
2016 2016 N°1 2016 N°2 N°3
The One Light Blue Be Delicious DOLCE&GABBANA DOLCE&GABBANA DKNY 18,3 million euros 18,3 million euros 11,9 million euros (+15% vs 2016) (+9% vs 2016) (+9% vs 2016)
2016 2016 N°4 N°5
J’Adore Allure CHRISTIAN DIOR CHANEL 9,4 million euros 9,3 million euros (+12% vs 2016) (+9% vs 2016) 8 P er fu me you r w or ld
N°1 The One DOLCE&GABBANA
FLORAL WOODY
Mandarin Peach Lychee
Jasmine Lily of the Valley
Vanilla Vetiver White Musk
Launched in 2006
9 P er fu me you r w or ld
N°2 Light Blue DOLCE&GABBANA
FLORAL WOODY
Lemon Apple
Rose Jasmine Bamboo
Amber Cedarwood White Musks
Launched in 2001
10 P er fu me you r w or ld
N°3 Be Delicious DKNY
FLORAL FRUITY
Apple Grapefruit
Rose Tuberose Violet
Amber Sandalwood
Launched in 2004
11 P er fu me you r w or ld
N°4 J’Adore CHRISTIAN DIOR
FLORAL FRUITY
Pear Bergamot Mandarin
Rose Jasmine Peach
Vanilla White Musks
Launched in 1999
12 P er fu me you r w or ld
N°5 Allure CHANEL
FLORAL WOODY
Lemon Bergamot Mandarin
Jasmine Orange Blossom Magnolia Rose
Vanilla Vetiver Patchouli
Launched in 1996
13 FINE P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
1 1 Million PACO RABANNE Puig 2008 8,7 1 Woody Oriental
2 Hugo HUGO BOSS Coty 1995 5,9 3 Fougere Fruity
3 Boss Bottled HUGO BOSS Coty 1998 5,8 2 Woody Fruity
4 Bleu CHANEL Chanel 2010 5,8 3 Woody Aromatic Versace Pour 5 VERSACE Euroitalia 2008 4,7 5 Woody Aromatic Homme Dolce & 6 Gabbana Pour DOLCE & GABBANA Shiseido 1995 4,6 6 Fougere Aromatic Homme 7 L’Eau D’Issey ISSEY MIYAKE Shiseido 1994 4,4 7 Citrus Aqueous
8 Aramis ARAMIS Estée Lauder 1966 4,1 8 Woody Chypre
9 Cool Water DAVIDOFF Coty 1988 3,1 9 Fougere Woody
10 Invictus PACO RABANNE Puig 2013 3,0 10 Woody Marine
11 Black XS PACO RABANNE Puig 2005 2,9 11 Woody Fruity
12 212 VIP Men CAROLINA HERRERA Puig 2011 2,6 12 Oriental Woody
13 Fahrenheit CHRISTIAN DIOR LVMH 1988 2,5 13 Floral Woody
14 Polo Blue RALPH LAUREN L'Oréal 2003 2,2 14 Fougere Aromatic
15 Happy CLINIQUE Estée Lauder 1999 1,9 16 Citrus Aromatic
15 P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY Pleasures 16 ESTÉE LAUDER Estée Lauder 1997 1,6 15 Aromatic Spicy Men 17 Sauvage CHRISTIAN DIOR LVMH 2015 1,4 17 Fougere Aromatic 212 Sexy 18 CAROLINA HERRERA Puig 2006 1,3 18 Fougere Oriental Men Allure 19 CHANEL Chanel 1998 1,3 19 Woody Oriental Homme Tom Ford For 20 TOM FORD Estée Lauder 2007 1,1 20 Woody Ambery Men 21 Dior Homme CHRISTIAN DIOR LVMH 2005 1,0 21 Woody Floral
22 Chrome AZZARO Clarins 1996 1,0 22 Fougere Citrus
23 Acqua Di Giò GIORGIO ARMANI L'Oréal 1996 0,6 23 Citrus Marine
24 Eternity Men CALVIN KLEIN Coty 1989 0,5 23 Fougere Fruity
25 A*men MUGLER Clarins 1996 0,5 26 Oriental Woody
Azzaro Pour 26 AZZARO Clarins 1978 0,5 27 Fougere Aromatic Homme
27 Euphoria Men CALVIN KLEIN Coty 2005 0,4 28 Woody Aromatic
28 DKNY Men DKNY Estée Lauder 2000 0,4 29 Citrus Aromatic YVES SAINT 29 Kouros L'Oréal 1981 0,4 30 Fougere Aromatic LAURENT Lauder For 30 ESTÉE LAUDER Estée Lauder 1985 0,3 31 Aromatic Fougere Men
16 P er fu me you r w or ld
OLFACTIVE FAMILIES OF TOP 30 MEN FRAGRANCES
Fougere 28,1%
Woody 52,1% OLFACTIVE SUB FAMILIES OF TOP 30 MEN FRAGRANCES
30%
20% Citrus 9,8% 17%
12% 11% Oriental Floral 4,2% 6% Aromatic 3,4% 2% 2,6% 1% 1% 0,4%
17 P er fu me you r w or ld
TOP 30 GROUPS
L'Oréal LVMH 12,1% 9,5%
Clarins Puig 6,6% 12,6%
Shiseido 6,3%
Chanel 4,3%
Euroitalia 2,7%
Coty 21,1%
Estée Lauder 24,8%
18 P er fu me you r w or ld
TOP 5 MEN
2016 2016 2016 N°1 N°2 N°3
1 Million Hugo Boss Bottled PACO RABANNE HUGO BOSS HUGO BOSS 3,4 million euros 3 million euros 2,8 million euros (+0,8% vs 2016) (+2,3% vs 2016) (+1,7% vs 2016)
2016 2016 N°4 N°5
Bleu Pour Homme CHANEL VERSACE 2,1 million euros 1,9 million euros (+2,4% vs 2016) (+0,9% vs 2016) 19 P er fu me you r w or ld
N°1 1 Million PACO RABANNE
WOODY ORIENTAL
Mandarin Grapefruit Mint
Cinnamon Rose
Vanilla Amber Tonka Bean Patchouli
Launched in 2008
20 P er fu me you r w or ld
N°2 Hugo HUGO BOSS
FOUGERE FRUITY
Apple Grapefruit
Mint Basil Lavender Sage Jasmine Geranium
Patchouli Cedarwood
Launched in 1995
21 P er fu me you r w or ld
N°3 Boss Bottled HUGO BOSS
WOODY FRUITY
Apple Bergamot
Cinnamon Geranium
Vanilla Vetiver Cedarwood Sandalwood
Launched in 1998
22 P er fu me you r w or ld
N°4 Bleu CHANEL
WOODY AROMATIC
Bergamot Grapefruit Mint
Nutmeg Jasmine Cistus
Vetiver Patchouli Cedarwood
Launched in 2010
23 P er fu me you r w or ld
N°5 Versace Pour Homme VERSACE
WOODY AROMATIC
Lemon Bergamot
Sage Jasmine Geranium
Amber Tonka Bean Cedarwood
Launched in 2008
24 P er fu me you r w or ld
Sozio 6, Rue Barbès - CS80050 92532 Levallois-Paris cedex - France Phone: +33 (0) 1 81 93 00 60 Fax: + 33 (0) 1 81 93 00 98 [email protected] www.jesozio.com