Corporate Press Kit 2013 Corporate Press Kit 2013
Contents
1. The Company 2. Figures 3. Innovation, Creativity and Design Nina Ricci Carolina Herrera Paco Rabanne Jean Paul Gaultier 4. The Fashion Houses 5. Success Stories 6. Family business established in Barcelona 7. History 8. Puig and Classic Sailing 9. Contact
www.shakira-beauty.com
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1. The Company
Puig is a third-generation family-owned fashion “Puig excels in its ability to build and fragrance business based in Barcelona. The brands through fashion, and we are strength of Puig lies in its ability to build brands, to shape the image of brands through fashion, at our best when translating that and to translate that same image into the world image into the world of fragrance, of fragrance through storytelling and product through storytelling and the excellence. excellence of our products.” The company’s strong performance has resulted in substantial growth and revenues of € 1.48 billion in 2012. Puig success stories include a “We believe that the key to combination of owned brands such as Carolina our success has been the Herrera, Nina Ricci, Paco Rabanne and Jean Paul combination of excellent Gaultier, licenses such as Prada, Valentino and Comme des Garçons, and celebrity fragrances. management of the business Puig products are sold in more than 130 with our passion for fashion countries. and fragrances. We’ve combined creativity, design and passion for innovation in a unique business model.”
Marc Puig, Chairman & CEO
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Puig’s two pillars: Fashion and Fragrances
Puig has positioned itself as one of the world leaders in selective perfumery and fashion. In the 1980s the company signed its first agreement in the fashion world with Paco Rabanne. Since then, Puig has been committed to maintaining a hybrid model, unique in the industry.
Fashion
Puig currently owns three major fashion brands: Nina Ricci Carolina Herrera Carolina Herrera, Paco Rabanne and Nina Ricci. In addition, since 2011 Puig is the majority shareholder of Jean Paul Gaultier. The company has worked closely with each of them to create internationally renowned fashion brands.
Since the first agreement with Paco Rabanne, Puig has steadily grown in the fashion sector and in 2012 recorded 23% growth thanks to the excellent evolution of each of its brands.
Paco Rabanne Jean Paul Gaultier
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Fragrances Puig Brands
Puig conducts its activity in the fragrance industry with Puig offers Niche fragrances such as Comme des Puig also markets Beauty brands, among which are a broad portfolio of brands, both owned and licensed, Garçons, exceptional Prestige fragrances including highly successful trade names such as Shakira, Antonio reaching consumers across the globe. Paco Rabanne, Carolina Herrera and Nina Ricci, as Banderas and Mango. All of the fragrances are created, well as Premium fragrances with Prada and Valentino. produced and distributed by Puig.
Fashion Fragrances Cosmetics Toiletries Niche Premium Prestige Beauty International Regional Local Fragrances Fragrances Fragrances Spain Latam Our own brands: Nina Ricci Nina Ricci Agua Brava Victorio & Lavanda Añeja Payot Heno de Pravia Carolina Herrera Carolina Herrera Quorum Lucchino Royal Regiment Vitesse Lavanda Puig Paco Rabanne Paco Rabanne Sportman Aquarius Jean Paul Gaultier Anouk Azur Brummel
Licences and Joint Ventures:
Comme des Garçons Prada Antonio Banderas Adolfo Dominguez Massimo Dutti Herbalife Valentino Shakira Agatha Ruiz Don Algodon Juliana Paes Mango de la Prada Springfield Rosario Flores David Bustamante Pacha
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2. Figures
During the 2012 fiscal year, Puig sales reached 1.4 billion Puig currently has over 4,000 employees (of which 1,700 sales generated outside of Europe and the USA in 2012, euros. International markets generated 83% of the are employed in Spain) and five owned factories: three one of the highest percentages of the industry. Examples business, whereas five years ago that figure was 64%. in Spain (Sant Adrià de Besòs, Vacarisses and Alcalá de of this success are the Russian subsidiary, founded in Earnings before interest and taxes (EBIT) rose from €216 Henares), one in France (Chartres) and another in Mexico 2011, which grew by 69% in 2012; and the Brazilian million in 2011 to €254 million in 2012, which represents (Cuautitlán). Over two-thirds of all the units sold in the subsidiary, created in 2010, with sales surging 45% in 17% of net revenues. Net attributed income was €173 world are manufactured at the three production centers 2012. million, 12% higher than in the previous year. in Spain.
Furthermore, in 2012, Puig increased its market share Puig has subsidiaries in 21 countries and its products are to over 8%, raising it to sixth place worldwide in the distributed in over 130 countries. The commitment Puig selective perfume industry. made to emerging markets several years ago saw 45% of
Canada Russia Germany United Kingdom Belgium Netherlands United States France Austria Switzerland Italy Portugal Spain
GLOBAL PRESENCE Mexico Dubai Puig Subsidiaries Production Centers Panama
Peru 4.136 Singapore Employees Brazil 21 Argentina Subsidiaries Chile The products are sold in over 130 countries
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3. Innovation, Creativity The Research Center and Design Since 2003, R&D is performed in the Research Center, the formulation and development laboratories at Puig, The blend of creativity, design and passion for responsible for undertaking new projects and ensuring innovation has been the key to the company’s success. their quality and effectiveness. Puig builds on a collaborative model in which the various This is where both raw materials and finished products departments are part of a well-oiled machine. The are analyzed, and where in vitro tests are performed to process of creating a perfume can take up to four years, analyze the safety and harmlessness of the fragrances. during which the Sales and Marketing teams, Research The evaluation of the product is then carried out, in Center, Perfumery Center and Packaging Center all work order to analyze the sensations it arouses before and together seamlessly. after coming in contact with the skin. In the search for new formulas and means of product testing, Puig has The idea of a new perfume emerges from the been developing alternative methods to animal testing relationship between Puig and the brand. Once the since 1990. concept has been validated, professionals from different fields begin a meticulous development process, in which Efficacy tests are also performed to ensure collaboration and teamwork are of the essence. product acceptability and to support subsequent marketing efforts based on the product’s attributes. Simultaneously, the robustness of the product and its chemical formulation are tested in order to minimize the risk of contamination, using safe, effective and environmentally friendly preservatives.
At the same time, the Research Center works on meeting all the required legislation for each of the target markets and carries out the necessary pre-launch procedures.
Formulas, tests, experiments and documents are all housed in the Research Center, which employs more than 50 professionals from a variety of fields including chemical engineers, pharmacists, biologists or “galenists” (chemists specialized in perfecting formats for medicine or cosmetics: gels, lotions, etc.). Research Center 7 Corporate Press Kit 2013
The Perfumery Center “At Puig, our This is where perfumes become reality, the creation whole raison d’être center for new fragrances. Puig is one of the few is to transcribe a companies with an in-house creative center, and this, together with constant collaboration with the world’s concept into scent finest perfumers, makes the creative process of Puig and express it fragrances unique. through the world
This center hosts a team comprised of perfumers, of fragrances, so chemists and assessors. The latter are experts in the that it breathes world of fragrances and trends; they are responsible for the very values of providing constant feedback until the perfect formula is obtained. the brand, making it exclusive and The creative work here is carried out by the marketing team, whose members work closely with the sales distinctive, inspired department, the Packaging Center and the Research by current trends Center. yet enduringly attractive.”
Marc Puig, Chairman & CEO
Perfumery Center 8 Corporate Press Kit 2013
The Packaging Center
Design emerged as a key element in the company’s industrial process during the 1950s, under the leadership of Antonio Puig Planas, the founder’s son. Ever since, design has remained an essential factor in the commercial success of Puig brands, second only to the fragrances themselves.
The Packaging Center aims to satisfy an enthusiastic and demanding public with designs that can be developed on an industrial scale without sacrificing aesthetics or functionality.
A team of engineers creates the packaging, with precision and originality as their foremost priorities. For their part, graphic designers strive to produce boxes, labels and wrapping that conform to legal norms while still appealing to consumers.
This creative space accords as much importance to the bottle design and its beauty as to functionality, materials and market specifications. The quest for quality and the perfect product stimulates designers to create unique bottles, in perfect harmony with the fragrance they contain.
1 MILLION production line 9 Corporate Press Kit 2013
4. The Fashion Houses Fashion Carolina Herrera
In 1981, with the endorsement of legendary Vogue then, the success of her fragrances and the relationship received an honorary Doctorate of Fine Arts from the editor Diana Vreeland, Carolina Herrera showed her first with Puig have both steadily grown. In 1995 the entire Fashion Institute of Technology. Carolina Herrera has also collection at the Metropolitan Club, an iconic New York Carolina Herrera fashion and fragrance business became served as an ambassador for the American Cancer venue. The Carolina Herrera collection was a wholly-owned Puig brand. Society and the Intergovernmental Institution in the enthusiastically received by clients and the press alike. fight against malnutrition. A new fashion label was born. World wide acclaim The designer currently has two fashion lines, Ready to Carolina Herrera opened her atelier shortly after her Wear Carolina Herrera New York and the CH Carolina inaugural show and, together with a team of experts in Since her first collection, Carolina Herrera has met with Herrera lifestyle range, the latter sharing the same haute couture, built an empire that is now synonymous the approval and admiration of the North American brand values, but more accessible to a wider public. with luxury and the city of New York. Carolina Herrera public; her definitive accolade came with the creation of Carolina Herrera has four flagship boutiques, 54 points took another leap in 1987 and showed her first bridal Caroline Kennedy’s wedding gown. of sale for Ready to Wear Carolina Herrera New York, 30 collection, designed for women who want to celebrate Carolina Herrera Brides points of sale and 102 CH their special day in exceptional style. Acclaimed as “Fashion’s First Lady,” Carolina Herrera was Carolina Herrera stores, in exclusive locations such as Bal named the CFDA Womenswear Designer of the Year in Harbour, Miami, close to Place Vendôme in Paris, Ginza in Puig and the designer have sustained a historic 2004 and honored with the Geoffrey Beene Lifetime Japan and Saint-Tropez. relationship of over 20 years. In 1988, Carolina Herrera Achievement Award in 2008. She has been mentor to launched her first fragrance together with Puig. Since graduating design students for years and she recently
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CH Carolina Herrera
CH Carolina Herrera is the brand’s lifestyle line, launched in 2001. Inspired by her vision of accessible elegance for the urban, cosmopolitan woman, and in collaboration with her daughter, Carolina Herrera has come up with a modern lifestyle concept: comfort and ease with an aura of luxury. A spirit reflected by the in-store environment, which feels like an intimate, welcoming home.
This new line maintains the same level of quality, exclusivity and sophistication as her Ready to Wear Carolina Herrera New York.
CH Carolina Herrera first store in Seoul, South Corea Carolina Herrera and her daughter Carolina Herrera de Báez 11 Corporate Press Kit 2013
Nina Ricci
Born in Turin in 1883, Nina Ricci moved to Monaco with Nina Ricci lives on her family and later settled in Paris. The combination of her Italian origins and Parisian experience was key to the Puig acquired the House in 1998, with the intention to revive unique character of her designs. and refresh the brand. Since then, Puig has worked to build an international brand, creating contemporary and modern prêt-à- At just 22, Nina Ricci began work as a designer, porter and elevating Nina Ricci to the summit of the fashion dedicating her entire career to the world of fashion. In world. 1932 she decided to establish her own couture house with the support of her son. An excellent craftswoman, Today, Nina Ricci embodies a rich heritage of origins and sensibilities: a French brand, with an Italian name, owned by a she worked directly on the mannequin, a technique that Spanish luxury firm, with Englishman Peter Copping as its contributed to her refined and romantic style. creative director.
In tandem with her enthusiasm for fashion, her passion When creating a new collection, Puig stays true to the Nina Ricci for perfumes also marked the life of the designer. In spirit, while adding new, modern touches to surprise and 1945, her son Robert Ricci created the House’s first delight... Feminine, romantic, fresh, fragile yet strong: the Nina perfume, Coeur Joie, followed by L’Air du Temps, the Ricci style remains timeless and unique. iconic classic known the world over. The Maison Nina Ricci is situated on Avenue Montaigne, the original location where the designer set up shop in the 1950s. Following an extremely successful career, Nina Ricci withdrew from designing at the age of 70, although she continued to supervise each creation that carried her name.
Nina Ricci Spring-Summer 2014 collection
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Paco Rabanne
A daring designer with an inimitable style, Paco Rabanne is “A garment is an object. It is a the visionary behind a fashion and fragrance label known work of art created just like a the world over: a creator as unconventional as he is iconic. sculptor creates a piece.I study Francisco Rabaneda was born in the Basque Country all different materials and all (Spain) in 1934 and studied architecture in Paris for 12 the various ways to work years. An unlikely career path for the designer who burst upon the fashion scene in 1965 with the House of Paco them. Always giving free rein Rabanne. to the imagination.”
He presented his first collection in 1966, “12 Unwearable Paco Rabanne Dresses in Contemporary Materials,” embellished with metal discs Nicknamed “the metallurgist” by Coco Chanel, he applied his avant-garde vision of fashion to “Creation isn’t seduction, but plastic accessories and metallic dresses, executing each a shock effect. I try to create piece with the masterful precision of an engineer. moments of emotion, because Between 1967 and 1970, Paco Rabanne researched the emotion is real.” and created haute couture pieces using materials such as paper, phosphorescent furs and aluminum. Some Paco Rabanne of his creations were later acquired as works of art by museums like the MoMA in New York.
Architecture, boldness, sensuality and innovation express the quintessence of Paco Rabanne: an emblematic style that still maintains its unique identity.
Paco Rabanne Spring-Summer 2014 collection
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Jean Paul Gaultier
Jean Paul Gaultier has pushed boundaries ever since he Modern extravagance began to reinvent the idea of fashion, injecting glamor and humor into women’s wardrobes. Jean Paul Gaultier brilliantly revives fashion trends of the past. The designs are both modern and dazzling, defying convention Over the years he has given expression to a new, unique and reinterpreting tradition in a new, modern light. vision of femininity and seduction, often at odds with conventional ideals of beauty. Throughout his career, Jean Paul Gaultier has worked with dancers, musicians and filmmakers. Examples of his work Jean Paul Gaultier began his career on his 18th birthday, include the memorable costumes worn by Madonna on her Blond Ambition Tour. His first wardrobe project for film was in 1970 at Pierre Cardin. After working for a variety of “The Cook, the Thief, His Wife & Her Lover” by Peter Greenaway designers, he had his first show in 1976 and decided to in 1989, followed by the costume design for “The City of Lost establish his own fashion house. Children” by Jeunet and Caro, “The Fifth Element” by Luc Besson and three Pedro Almodovar films: “Kika,” “Bad Education” and In the 1980s, after receiving official recognition from “The Skin I Live In.” both the press and his clients, he became one of the era’s most renowned designers. He made his menswear Jean Paul Gaultier’s creative vision has allowed him to see the world from a different perspective, integrating the French debut in 1984 with the “L’Homme Objet” collection. essence and global culture. A wild imagination that offers an In 1997 he reached his dream with the first Couture open view of society, a world of fantasy, sensitivity, extravagance Gaultier Paris collection, thus gaining access to the world and boldness where anyone can be themselves, a world without of haute couture. discrimination, a unique “fusion couture.”
In 2011, the Jean Paul Gaultier brand became part of the Puig portfolio. The label’s ready-to-wear and accessory lines are distributed in over 50 countries.
Jean Paul Gaultier Spring-Summer 2014 collection
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5. Success Stories Niche, Prestige & Premium Fragrances
Comme des Garçons CdG 2: The Alternative to Perfume
What are the limits of creativity? Is anything possible? A no-gender fragrance made from synthetic ingredients, Puig has always believed in exploring new territories, in in a bottle that won’t stand up. CdG2 challenges our venturing where no one has been before. preconceptions of what a fragrance should be. Different, unique and uncompromising, fragrances that explore contrasts and celebrate diversity. In 2002, Puig signed an agreement with one of the world’s most cutting-edge fashion houses: Comme des The epitome of pure unadulterated creativity finds its expression Garçons. A brand led by a fashion visionary, Rei in the collaboration between Puig and Comme des Garçons. Kawakubo, who would only work with a company that Extraordinary experiences that lead to new inspirations. could support and nourish her uncompromisingly innovative creative visions. Puig made that commitment a reality.
Comme des Garçons 2 fragrance Comme des Garçons Blue
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Paco Rabanne Lady MILLION and 1 MILLION: A Golden Dream Distinctive, daring, different: Paco Rabanne challenged the established rules of haute couture, arriving like a Today Paco Rabanne’s creative energy continues just as strong creative whirlwind on the conservative Parisian fashion as ever. The 1 MILLION bottle, shaped like a gold ingot, contains scene. Puig recognized a kindred spirit and an a flamboyant and seductive fragrance, with an inspiring story opportunity to explore an exciting new territory in behind it. perfumery. Forty years ago, Paco Rabanne, inspired by metal, created a dress (for an exhibition in Paris in May 1968) made of 20 pounds of Paco Rabanne grew up in France, the son of Spanish gold plaques, inlaid at the collar with 300 carats of diamonds. immigrants, and was one of the most flamboyant This design, a pure extravagance worn by a famous French designers of the 1960s. Rabanne’s designs were thought singer, marked the start of Rabanne’s fixation with gold. too cutting-edge for Spain at the time, but soon, thanks to the innovative vision of Puig, his fragrances became 1 MILLION launched its feminine version, Lady MILLION, in an international success. His first fragrance, Calandre, 2010. Provocation, excess, fantasy and humor are the keys to its was created in 1969. success.
Since its launch in July 2008, 1 MILLION has sold over 23 million bottles, while Lady MILLION had sold 5 million bottles just eight months after its launch in March 2011. Successes that enabled Paco Rabanne to carve out a spot among the world’s top eight selective distribution brands. In addition, both fragrances and their bottles have received prestigious awards in several European countries, such as the Fragrance Foundation – 2009 Grand Prix du Parfum (also known as the FiFi Awards) for best men’s fragrance, best new men’s fragrance packaging and best new men’s fragrance advertising campaign. The perfume was acclaimed that same year in the United Kingdom and Italy, followed by France in 2010. As for Lady MILLION, she received the Spanish award for the 2010 best women’s fragrance. 1 MILLION Intense
1 MILLION and Lady MILLION fragrances
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Carolina Herrera
Carolina Herrera is a designer identified by her elegance and the incomparable style of everything she does. 212: The Young Spirit of New York
212 is a fragrance designed to appeal to the new urban All the values of the Carolina Herrera brand are generation. Again, a creative approach is the key that unlocks the encompassed by her first fragrance: femininity, luxury, imagination of the consumer. elegance, timelessness and emotion. It is, without a doubt, a genuine classic, enveloped in an aura of The 212 packaging conceals more than it reveals. Inside is an prestige. unusual glass and metal structure that is both modern and classic. Not merely a pretty design with familiar architectural shapes, it is also functional: two perfumes in one, one stays The scent produced by Puig was a version of what home, the other goes out in your bag or travel case. Carolina Herrera herself wore, a fragrance she blended with jasmine and tuberose oils. The packaging, in white 212 has grown nonstop year after year and currently sells ten with black polka dots, reflected a pattern Carolina times more than when launched in 1997. Herrera often used in her clothing. Creativity and innovation came together to make something unique and begin a story that is set to continue into the future.
212 VIP •A4-212 VIP MIXTE VECT PRESSE.indd 1 04/04/11 11:54
212 fragrances 17 Corporate Press Kit 2013
Nina Ricci
In 1998, Puig acquired Nina Ricci, the legendary French Nina by Nina Ricci. A Fairy Tale fashion house. The challenge was to continue the romantic Parisian spirit that symbolized the brand while To reinvent a more beautiful reality, Nina Ricci tells a new, modern fairy tale that is seductive and captivating. To all young women searching infusing it with a new creative energy. for surprise and fantasy, Nina by Nina Ricci fragrance promises charm and enchantment in a “wonderland” where reality acquires the colors of dreams.
Nina, launched in July 2006, is now one of the ten top-selling perfumes in the world. Working together, Puig creative and marketing teams produced this expressive, emotional fragrance – a success from the day of its launch.
Nina L’ eau Nina fragrance 18 Corporate Press Kit 2013
Prada
Prada is one of the most influential brands in the history Prada Candy: Instantly Seductive of fashion. Prada brings together tradition and innovation, it stands for constant progress toward the Daring, provocative and extreme, Prada Candy marks a new stage in the history of Prada fragrances. It’s instantly seductive: pure pleasure, future, with respect for the legacy of the past. The innate wrapped in impulsive charm. A striking explosion of pink and gold, Prada Candy invites us to walk on the wild side, showing us a new facet love of quality, attention to detail and forward-looking of Prada femininity where more is more and excess is everything. approach that characterize Prada perfectly complement Prada Candy evolved from a desire to push things to the limit and beyond, to create a totally new, unexpected and optimistic concept. There Puig values. is no better time than now to be daring and passionate about life.
L’Eau The New Eau de Toilette Discover the filmby Wes Anderson and Roman Coppola Prada Candy fragrance on prada.com/candy Prada Candy l’Eau 19 Corporate Press Kit 2013
Valentino
Young Italian designer, Valentino created his first Valentina: The New Muse collection for women in Rome in 1960. Today Valentino is a fashion label associated with opulence, an obsession An haute-couture fragrance that captures the essence of the for beauty and sensuous silhouettes. The name Valentino woman, Valentina is beautiful, radiant, a fascinating Valentino stands for quality, timelessness and study in contrasts. Innocent yet mischievous, daring yet refined, perfection: quintessential values of Italian fashion, all with the particular charm and worldiness of a modern muse… In major points of reference for Puig. its first year on the market, Valentina ranked among the top 20 women’s fragrances.
Valentina fragrance Valentina Acqua Floreale
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Beauty Fragrances
Shakira
In 2008, Puig began working with Shakira, the “In many ways, the creation of international pop phenomenon, to design her first a fragrance is like composing fragrance, S by Shakira. The creation of this perfume was a long process, in the course of which the artist a song: you need a mixture of discovered a genuine passion for the world of scents. inspiration and perseverance to do it well. It is one of those Shakira’s collaboration with Puig that resulted in four signature perfumes: S by Shakira, S by Shakira Eau intangible things. Like a song, a Florale, Elixir and now Wild Elixir. perfume is composed of distinct, individual notes that come Shakira’s fragrances are a resounding success in Latin together to form a harmony. America, the most important market for the brand. My fragrances are actually another way for me to express
Shakira’s Essence who I am.” Shakira During the creation of all her perfumes, Shakira has always shown a very high degree of involvement, with a passionate and perfectionist nature, great attention to detail and sensitivity. A generous woman, genuine, committed and extremely feminine; a woman with Shakira both feet on the ground, but with a prodigious imagination capable of flying very high. Shakira is a free spirit and her fragrances reflect all the positive energy and the authenticity that make her much more than an international pop star: she’s a woman who goes to the www.shakira-beauty.com heart of the people. Wild Elixir
S by Shakira fragrance 21 Corporate Press Kit 2013
Antonio Banderas
Antonio Banderas, one of Spain’s most celebrated film stars, claims his fascination with scents dates back to his A Committed Artist childhood; his personal experiences and special Antonio Banderas has always In 2013, Antonio Banderas went back behind the camera to present moments are linked to evocative aromas full of life. In leveraged his popularity to promote his second photo exhibition inspired by his new feminine fragrance fact, he often maintains that the smell of spring in initiatives that help those most in Her Golden Secret. The traveling exhibition will visit Madrid, Chile Malaga has left a profound impression on him. need. In 2010 he created the Lágrimas and other Latin American countries where the signed and certified y Favores (Tears & Favors) Foundation photos will be auctioned off to raise funds for local women’s NGOs. which provides support for university Antonio Banderas Fragrances was created in 1997. students and cancer patients. Through his fragrances he expresses his personality, his He has also collaborated with the values, his feelings, his passions, his artistic vision and Garraham Foundation in Argentina his undeniable power of seduction. The first fragrance and Broadway Cares/Equity Fights Antonio Banderas was Diavolo for Men (1997), an immediate success that AIDS. This type of outreach has earned was followed by others like Blue Seduction (2007) and him an official appointment as United Nations Development Program Goodwill Ambassador for the fight The Secret (2010). against poverty. The launch of his fragrances is also linked to solidarity projects, In the course of his relationship with Puig, Antonio an important consideration for both Antonio Banderas and Puig. Banderas has also ventured into the creation of women’s That is why in 2010, for the launch of his fragrance The Secret, perfumes, such as the successful Blue Seduction for Antonio Banderas went behind the camera to create his first photo Women or his latest release, Her Golden Secret. exhibition, “Secrets on Black,” in which he presented his personal vision of seduction and women. The collection has been shown in New York, Madrid, Buenos Aires His highest sales are currently recorded in Chile, Spain, and Rio de Janeiro. In each of the cities, a selection of signed and Argentina and Russia. certified photos were auctioned off to raise funds for local NGOs. A year later, for the launch of Her Secret in 2011, the actor decided to reach out and support young filmmakers by spearheading an international short film competition called “Make it Short.”
Her Golden Secret
The Secret fragrance
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6. Family business established in Barcelona Third Generation
Antonio Puig, a lover of art and a regular among the Entrepreneurship has marked the evolution of Puig “Being a family business has artistic circles of Barcelona, founded a company at the since its establishment; it continues to distinguish the start of the 20th century dedicated to the creation of company today. An entrepreneurial culture, along with allowed Puig to draft cosmetics and fragrances bearing his name. In 1922 he unique working practices, solid ethics and determined mid- and long-term strategic created the first Spanish lipstick, Milady, and so began efforts for continuous improvement have been the Puig plans, combined with the the company’s growth, steered by management closely family’s guiding values throughout its history, conveyed tied to the family, which continues today. from generation to generation to all their employees. ability to adapt swiftly to the different trends and Management Committee environments of shifting
markets.”
Marc Puig, Chairman & CEO
José Manuel Albesa Marc Puig Joan Albiol Eulalia Alfonso Manuel Puig Javier Bach Chief Brand Officer Chairman & CEO Chief Financial Officer Chief Human Resources Vice-Chairman Chief Operating Officer 23 Corporate Press Kit 2013
From Barcelona to the World
Barcelona is the city that witnessed the company’s birth and where the family roots lie. A city that has historically been a symbol of art and commerce, with celebrities such as Gaudí, Miró and Dalí. As an urban and communications hub,Barcelona has a prominent commercial culture of maritime transport, already established by the Phoenicians and the industrial development of the 20th century that reinforced the city’s growth and prosperity.
The two capitals where the company’s main headquarters are located, Barcelona and Paris, were already pioneers in the creation of Modernism and Art Nouveau in 1900, and today both cities are closely linked to fashion, art and trends.
Nowadays, Puig products are sold in 130 countries and the company has a total of 21 subsidiaries in the following countries: Spain, United States, France, Portugal, Italy, Belgium, Austria, Switzerland, United Artist’s impression of the new headquarters in Plaza Europa (Barcelona, Spain) Kingdom, Germany, Netherlands, Russia, Dubai, Singapore, Canada, Mexico, Panama, Peru, Chile, Argentina and Brazil.
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7. History
Antonio Puig, the founder The second generation, José Maria, Antonio, The designer Paco Rabannne Agua Brava and Calandre fragrances Mariano and Enrique Puig
1914 1940 1950s 1968 Antonio Puig Castelló founds Antonio Puig S.A. Introduction of Agua Lavanda Puig, a Puig children (Antonio, Mariano, José María Launch of Agua Brava. Creation of the Paco fragrance destined for remarkable success. and Enrique) join the family business. The Rabanne fragrance division in France. 1922 founder, Antonio Puig, gradually hands over Launch of Milady, the first Spanish lipstick. 1946 the reins. 1969 Construction of a new factory and Creation of Calandre, the first women’s headquarters on calle Travessera de Gràcia in 1960s fragrance by Paco Rabanne. Launch of Azur, Barcelona. Mariano Puig authorizes construction of a a long-standing leader in the women’s factroy in the Besós industrial park to keep fragrance market. 1948 up with the company’s International L’Air du Temps is born. It will become an expansion. 1972 industry landmark; 50 years later Nina Ricci Founding of the Puig subsidiary in the will become part of Puig. 1962 United Kingdom. Puig establishes offices in the United States. 1973 1966 Creation of Paco Rabanne pour Homme, a Launch of Moana, the highly successful revolutionary men’s fragrance. Launch of shower gel. Estivalia, bolstering the sophisticated profile of Puig products.
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The designer Carolina Herrera and her daughter L’ air du Temps by Nina Ricci fragrance Marc Puig, Jean Paul Gaultier and Manuel Puig 100 Anniversary logo Carolina Herrera de Báez 1976 1997 2002 2010 Construction of the Puig factory in Chartres Launch of 212 by Carolina Herrera, a Puig signs an agreement to develop Puig relaunches the Valentino fragrance (France). revolutionary fragrance line. Puig and actor fragrances for Comme des Garçons. Sales business. Puig establishes subsidiaries in Antonio Banderas sign an agreement to outside of Spain exceed 50 percent of the Russia and Brazil. 1979 produce fragrances. Launch of Diavolo, the company’s total business. Founding of the Puig subsidiary in first of the line. Foundation of Puig in Chile. 2011 Panama. 2003 Acquisition of the Jean Paul Gaultier fashion 1998 Puig forms a joint venture with Prada to house. 1982 Acquisition of the Nina Ricci fragrance and market fragrances for the Italian company. Quorum, the company’s most international fashion business. CEO Mariano Puig hands 2013 line, wins Best Packaging of the Year at the over the reins of the company to the 2004 Inauguration of new headquarters on the FiFi Awards (New York). Executive Board. Marc Puig is named CEO. Champs-Élysées in Paris. Launch of Invictus, a fragrance for men by Paco Rabanne. 1987 2000 2007 Puig acquires the entire Paco Rabanne Aquisition of Myrurgia, the Spanish fragrance Marc Puig becomes company Chairman and 2014 nd business, including fashion and accessories. company, owner of brands such as Adolfo CEO. Saudi Arabia joins the Puig ranks as 22 Domínguez, Agatha Ruiz de la Prada and international market. Inauguration of Puig 1988 Mango. Puig signs a joint venture in the 2008 Tower, the company’s new corporate Launch of the first Carolina Herrera designer Middle East with Chalhoub. Launch of 1 MILLION by Paco Rabanne, a headquarters in Barcelona. fragrance. fragrance destined to become a market Puig celebrates its 100th anniversary. 2001 leader. Puig signs a fragrance development 1995 Acquisition of GAL. Founding of Puig in agreement with international star Shakira. Acquisition of the Carolina Herrera NY Argentina. Javier Cano is appointed President fashion division. of Puig. He is the first non-family member to lead the company. 26 Corporate Press Kit 2013
8. Puig and Classic Sailing
Puig has always had a natural affinity for water sports This competition was born of the desire of Puig and the in general and sailing in particular. The company shares Royal Yacht Club of Barcelona to reintroduce the city to many of the values implicit to sailing: teamwork, know- the nautical spirit and tradition that has played a key how and striving for perfection. role throughout its history. A competition that unites beauty, elegance and tradition, as well as the historical and Puig sponsored the Copa del Rey de Vela from 1984 to cultural importance of the boats, many of which are over 2006, where it excelled in several regattas with the boat 100 years old. The regatta consists of the following Azur de Puig. In 2008, Puig began its sponsorship of the categories: Vintage Boats (built before 1949), Classic Puig Vela Clàssica Barcelona Regatta, which celebrated its Boats (between 1950 and 1975) and Big Boats (yachts sixth edition in 2013. over 82 ft long).
Regata Puig Vela Clàssica Barcelona 27 Corporate Press Kit 2013
9. Contact
Vice President Global Corporate Communications 65/67 Avenue des Champs Élysées 75008 Paris France Marta Sanz Esteve Vice President Global Corporate Communications [email protected]
Corporate Communications Spain Travessera de Gràcia, 9 Barcelona 08021 Spain Montse Ribas Corporate Communications Spain Director [email protected]
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