BUSINESS REPORT ON THE REALISATION OF THE SEVIQC BREŽICE FESTIVAL IN 2012
Ljubljana, 12.12.2012
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I would like to thank my co-workers Žan Cimerman, Lucija Podbrežnik and Neža Zagoričnik for their help in preparing this report.
Klemen Ramovš
I. PROGRAMME DESCRIPTION
Seviqc Brežice is the abbreviation of the Latin expression Semper Viva Quam Creata, always alive as created. In the summer of 1982 we began by organising international master classes of early music, which turned into the Radovljica Festival a year later. In 1997 the location was changed to Brežice and over the next few years the Brežice Festival was held at various historically important locations in Slovenia. In 2003 we changed the name into Group Brežice Festival (Skupina Festival Brežice) and in 2007 into Seviqc Brežice. In 2011 we organised concerts in eighteen Slovenian municipalities.
The Seviqc Brežice Festival is the synonym of early music in Slovenia and one of its most important cultural events. We invite the most distinguished artists, paying great attention towards young talents, education, the development of professional criticism and cultural tourism. We are one of the most important early music festivals in Europe. We are an active1 member of REMA2 - European Early Music Network. REMA includes 69 members - early music festivals from Europe. Being a part of this organisation is of great importance to us and it also contributes to new connections between highly esteemed European cultural producers. The membership is given based on the excellence of an organisation and the recommendation of an active member. We are the coordinator of the national committee for Southeast Europe3 and have a seat on the administrative board.
We have developed (and are still developing) new approaches towards the marketing of the cultural programme and are working on the collaboration in the production with our field partners and the development of cultural tourism within our country. We focus particularly on the accessibility to our visitors, especially to young people and vulnerable social groups. This way we successfully contribute to the decentralisation of the Slovenian culture and the development of cultural events outside the main centres.
The programme is based solely on HIP4 (historically-inspired performance) and is set exclusively at venues of Slovenian cultural heritage. It was from the beginning that we have been including international cultural concepts, which are so popular today in Europe. Our aims and intentions are to bring together the most exceptional production of the world’s early music scene, to systematically stimulate the performing of Slovenian composers from previous centuries by the best internationally acclaimed artists and to insist on the authenticity of production of early music (classical music with authentic instruments and performance). Each year the carefully selected programme shows the colourfulness of musical styles from different European countries, from the middle ages to the beginning of the 20th century, thus breaking the stereotypes on the average opinion on classical and early music.
The accessibility of the programme to the public is high and we see it as the basis of our business and programme policy. It is defined as: the information process (publications, webpage, e-news), the ticket prices, discounts, discounts for members of Klub prijateljev Festivalske Dame (Friends of the Festival Dame Club), family discounts, special prices for students and underprivileged groups, special prices for local co-organisers, discounted pre-sale tickets and box office tickets before concerts, special transport from Ljubljana (where a third of our visitors comes from if we include the outskirts, over a quarter if we include the city centre) to each concert venue, which strongly encourages cultural tourism within Slovenia.
Our goals are to keep the high quality of the programme at the historic locations, to promote Slovenia on the global cultural and tourist map, to bring together Slovenian artists and the international scene, to support and promote young talents, to make way for Slovenian composers to Europe and beyond, to develop cultural infrastructure and tourism, to help international dialogue and the reciprocal exchange of European and non-European cultures, to stimulate innovation and creativity, to improve the accessibility and participation in the culture and add value to the Slovenian and European cultural area.
1 The Statute acknowledges active, joined, individual and honorary memberships. 2 Réseau Européen de Musique Ancienne, http://www.rema-eemn.net/fr/ 3 REMA formed seven national committees: 1) Benelux and the UK, 2) France, 3) Italy and Switzerland, 4) South East Europe, 5) Scandinavia and the Baltics, 6) Spain, 7) Viségrad. 4 HIP: historically-inspired performance 4 / 29
The high artistic quality of our programme and its historically important venues present Slovenia on the world’s cultural map as a developed European region with centuries old traditions and as a trustworthy partner to the international cultural, business and political world. The festival programme includes Slovenian artists who we introduce to foreign ensembles and producers, thus helping them make their way on their career paths. Through the cooperation with esteemed music competitions, other European festivals and personal connections we especially try to help young artists who are new to the global scene, this way reinforcing the position of an established festival, which insures our active role in the formation of the European early music scene.
The programme restores and develops the early music scene with clearly set goals: to maintain the high quality and the reputation of one of the most important cultural events in Europe as in Slovenia, to promote cultural tourism, to found early music departments in music schools and academies, to contribute to a higher level of professional criticism and affirm an inetrnationally acclaimed artistic, pedagogical and scientific centre of early music.
We expect to form a critical approach towards art, to raise the demand of the listeners of early music, affirm early music as regular classical music performed the correct way, to improve the quality of life of Slovenians and improve the environments where the concerts take place. All concert venues are part of the Slovenian cultural heritage which the programme promotes to the international public via its publications. The programme presents the artistic accomplishments of past generations, presenting them to its visitors by supporting young musicians and giving the highest quality performances and drawing attention to the centuries-old origins of European culture, an intertwined organism of mutual contacts from the middle ages onwards.
The Seviqc Brežice Festival is a programme of a vast international extent which:
- internationally represents the Slovenian cultural heritage as the cultural identity of the country and successfully promotes it on the global cultural and tourist map - encourages international dialogue and exchange between European and non-European cultures - supports the mutual learning about the culture and history of European peoples, the creativity and trans-national expansion of culture and the mobility of artists, especially the young and underprivileged - encourages the development of cultural infrastructure - encourages the development of tourism - develops international cultural tourism within national borders - encourages creativity and innovation - presents the best early music artists from Europe and beyond - pays special attention to the involvement of Slovenian artists on the European scene - systematically perform works by Slovenian composers - supports and promotes young Slovenian artists at home and abroad (within the REMA National committee for Southeast Europe and a broader international scene) - improves the accessibility and involvement in cultural events for all Slovenian nationals as well as foreign nationals - in cooperation with libraries and music, primary and other schools it promotes a higher cultural demand by the population and educates a future concert public - works towards improving the locations of the concerts - assures an actual Slovenian and European added value in the culture area
Culture is an economical factor and a factor social integration and nationality. It represents one of the key elements in the encouragement of creativity and recognition in an economy. As well as creating new job posts, the development of a cultural network equally spread across all regions is also important for the education of a work force through non- formal educational contents that lead to creativity and competence.
More at: http://www.seviqc-brezice.si/
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II. FINANCIAL REPORT
Table 1: Financial Construction 2012
I. EXPENDITURE
I.1. GENERAL OPERATING COSTS 28.408,18 6,00 % I.1.1. Financial costs 4.789,45 1,01 % I.1.2. Costs of communications 13.995,90 2,95 % I.1.3. Costs of energy 2.700,83 0,57 % I.1.4. Rent of office 6.408,40 1,35 % I.1.5. Communal costs (water, services etc.) 513,60 0,11 %
I.2. LABOUR COSTS IN ACCORDANCE WITH THE STAFFING PLAN 70.992,20 14,98 % I.2.1. Employees 11.007,46 2,32 % I.2.2. Temporary workers 0,00 0,00 % I.2.3. Part-time workers 42.000,00 8,87 % I.2.4. Students 17.984,74 3,80 %
I.3. PROGRAMME MATERIAL COSTS 355.043,43 74,94 % I.3.1. Travel by employees 5.658,65 1,19 % I.3.2. Subsistence by employees 245,00 0,05 % I.3.3. Stationery and photocopies 2.823,61 0,60 % I.3.4. Publications and internet 16.336,34 3,45 % I.3.5. Translation costs 5.520,55 1,17 % I.3.6. Postal costs 7.087,07 1,50 % I.3.7. Advertising costs 29.347,63 6,19 % I.3.8. Conferences, seminars, etc. 0,00 0,00 % I.3.9. Artists' fees 163.822,58 34,58 % I.3.10. Insurance 400,00 0,08 % I.3.11. Premises costs 5.532,80 1,17 % I.3.12. Equipment hire 5.456,54 1,15 % I.3.13. Transport of equipment 832,46 0,18 % I.3.14. Copyright or royalties 0,00 0,00 % I.3.15. Artists re-sale rights 0,00 0,00 % I.3.16. Travel expenses 43.862,56 9,26 % I.3.17. Subsistence costs 31.199,97 6,59 % I.3.18. Purchases of equipment for production 226,68 0,05 % I.3.19. Scientific personnel, technicians, persons responsible for production, creation, etc.) 15.132,84 3,19 % I.3.20 VAT 3.383,33 0,71 % I.3.21. Credits 5.916,15 1,25 % I.3.22. Fund for development 3.281,78 0,69 % I.3.23. Other costs 8.976,89 1,89 %
I.4. COSTS OF INVESTMENT MAINTENANCE AND PURCHASE OF EQUIPMENT 19.325,46 4,08 % I.4.1. Purchase 14.882,26 3,14 % I.4.2. Services 4.443,20 0,94 %
TOTAL EXPENDITURE 473.769,27 100,00 %
II. INCOME
II.1. PUBLIC INSTITUTIONS 201.652,57 42,56 % II.1.1. European Union 4.393,35 0,93 % II.1.2. MIZKŠ 116.400,00 24,57 % II.1.3. Other ministries 3.904,68 0,82 % II.1.3. Municipalities 76.954,54 16,24 %
II.2. INCOME GENERATED BY THE PROJECT 45.521,71 9,61 % II.2.1. Sale of goods and services 5.655,51 1,19 % II.2.2. Concert tickets 18.966,20 4,00 % II.2.3. Sponsors 20.300,00 4,28 % II.2.4. Registration fees 600,00 0,13 % II.2.5. Other income by sale of goods/services 0,00 0,00 %
II.3. OTHER INCOME 226.587,28 47,83 % II.3.1. International public institutions 16.712,90 3,53 % II.3.2. Incomes from co-organisers 77.000,00 16,25 % II.3.3. Donations 132.874,38 28,05 %
II.4. FINANCIAL INCOME 7,71 0,00 %
TOTAL INCOME 473.769,27 100,00 %
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Table 2: Expenditure comparison 2010-2012
EXPENDITURE 2010 2011 2012
I.1. GENERAL OPERATING COSTS 22.280,40 31.196,26 140,02 28.408,18 91,06 I.1.1. Financial costs 5.055,25 4.926,82 97,46 4.789,45 97,21 I.1.2. Costs of communications 9.390,15 16.408,93 174,75 13.995,90 85,29 I.1.3. Costs of energy 2.138,98 2.784,73 130,19 2.700,83 96,99 I.1.4. Rent of office 5.099,93 6.505,15 127,55 6.408,40 98,51 I.1.5. Communal costs (water, services etc.) 596,09 570,63 95,73 513,60 90,01
I.2. LABOUR COSTS IN ACCORDANCE 136.836,78 128.889,37 94,19 70.992,20 55,08 WITH THE STAFFING PLAN I.2.1. Employees 94.836,78 70.865,13 74,72 11.007,46 15,53 I.2.2. Temporary workers 0,00 0,00 0,00 I.2.3. Part-time workers 42.000,00 42.000,00 100,00 42.000,00 100,00 I.2.4. Students 0,00 16.024,24 17.984,74 112,23
I.3. PROGRAMME MATERIAL COSTS 542.372,70 421.550,37 77,72 355.043,43 84,22 I.3.1. Travel by employees 8.801,76 6.687,20 75,98 5.658,65 84,62 I.3.2. Subsistence by employees 599,19 221,00 36,88 245,00 110,86 I.3.3. Stationery and photocopies 3.258,77 7.297,02 223,92 2.823,61 38,70 I.3.4. Publications and internet 21.776,66 35.750,07 164,17 16.336,34 45,70 I.3.5. Translation costs 3.457,78 3.727,23 107,79 5.520,55 148,11 I.3.6. Postal costs 4.942,85 5.708,70 115,49 7.087,07 124,15 I.3.7. Advertising costs 212.950,37 106.374,28 49,95 29.347,63 27,59 I.3.8. Conferences, seminars, etc. 0,00 160,00 0,00 I.3.9. Artists' fees 164.768,36 87.078,92 52,85 163.822,58 188,13 I.3.10. Insurance 0,00 0,00 400,00 I.3.11. Premises costs 10.053,44 4.891,22 48,65 5.532,80 113,12 I.3.12. Equipment hire 4.187,25 1.724,56 41,19 5.456,54 316,40 I.3.13. Transport of equipment 4.133,28 3.334,46 80,67 832,46 24,97 I.3.14. Copyright or royalties 0,00 0,00 0,00 I.3.15. Artists re-sale rights 0,00 0,00 0,00 I.3.16. Travel expenses 21.738,30 23.563,99 108,40 43.862,56 186,14 I.3.17. Subsistence costs 29.605,74 22.463,36 75,88 31.199,97 138,89 I.3.18. Purchases of equipment for production 2.694,97 347,53 12,90 226,68 65,23 I.3.19. Scientific personnel, technicians, 18.151,16 16.925,89 93,25 15.132,84 89,41 persons responsible for production, creation, etc.) I.3.20 VAT 4.625,00 2.558,33 55,32 3.383,33 132,25 I.3.21. Credits 10.995,48 11.174,56 101,63 5.916,15 52,94 I.3.22. Fund for development 0,00 69.381,16 3.281,78 4,73 I.3.23. Other costs 15.632,34 12.180,88 77,92 8.976,89 73,70
I.4. COSTS OF INVESTMENT 24.190,45 19.192,97 79,34 19.325,46 100,69 MAINTENANCE AND PURCHASE OF EQUIPMENT I.4.1. Purchase 18.289,53 14.577,93 79,71 14.882,26 102,09 I.4.2. Services 5.900,92 4.615,04 78,21 4.443,20 96,28
TOTAL EXPENDITURE 725.680,33 600.828,97 82,80 473.769,27 78,85 The numbers given are values for each year with the quotient for the previous year.
We have recorded a significant increase in the items I.3.9. Artists' fees (quotient 188.13) and I.3.16. Postal costs (quotient 186.14), partially also in the item I.3.17. Subsistence costs (quotient 138.89), which have increased due to a larger number of artists.
However, this cannot merely be understood as an increase in programme expenses, since there is a significant increase in the means that the artists have provided themselves on the revenue side. This can mainly be understood as a realisation of the festival as a brand, which has been more successful than ever before.
In 2012 artists have, through their own tender applications and their sponsorship support, provided our festival with €128,000.00 of additional funds, which amount to 53.58 % of the value of the artistic budget or 27.03 % of the total budget. This is not a story that happens every year; it has, nonetheless, helped us to compensate for the national and municipal loss of funds in 2012 (see Table 4: The artists’ contribution to the artistic budget).
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Table 3: Income Comparison of 2010-2012
INCOME 2010 2011 2012
II.1. PUBLIC INSTITUTIONS 301.879,97 384.275,76 127,29 201.652,57 52,48 II.1.1. European Union 0,00 105.159,08 4.393,35 II.1.2. MIZKŠ 148.000,00 145.500,00 98,31 116.400,00 80,00 II.1.3. Other ministries 13.225,01 8.099,73 61,25 3.904,68 48,21 II.1.4. Municipalities 140.654,96 125.516,95 89,24 76.954,54 61,31
II.2. INCOME GENERATED BY THE 21.163,37 35.676,33 168,58 45.521,71 127,60 PROJECT II.2.1. Sale of goods and services 0,00 4.700,00 5.655,51 II.2.2. Concert tickets 12.613,37 15.626,33 123,89 18.966,20 121,37 II.2.3. Sponsors 8.550,00 15.350,00 179,53 20.300,00 132,25 II.2.4. Registration fees 0,00 0,00 600,00 II.2.5. Other income by sale of goods/services 0,00 0,00 0,00
II.3. OTHER INCOME 402.632,06 180.857,94 44,92 226.587,28 125,28 II.3.1. International public institutions 11.520,00 3.000,00 26,04 16.712,90 557,10 II.3.2. Incomes from co-organisers 101.597,91 26.179,68 25,77 77.000,00 294,12 II.3.3. Donations 289.514,15 151.678,26 52,39 132.874,38 87,60
II.4. FINANCIAL INCOME 4,93 18,94 7,71
TOTAL INCOME 725.680,33 600.828,97 82,80 473.769,27 78,85 The numbers given are values for each year with the quotient for the previous year.
We have recorded a strong decline in the item II.1.2. MIZKŠ, which was caused by general cuts in the national funding budget.
A strong decline in the item II.1.3. Other ministries happened because we had finished the disbursement of employment incentives in 2010 and 2011, which made it possible for more people to be employed through the employment services.
We have recorded a tragically strong decline in the item II.1.4. Municipalities, which is understandable considering the general circumstances. We would, however, like to point out that, despite our greatest efforts, an appropriate dialogue between the country and the municipalities, when it comes to Seviqc Brežice, has not been established, and all the financial risks have fallen on the shoulders of our institution. As a programme of national importance, we feel we are too dependent on local co-financing, where much is left to chance.
We have recorded a strong increase in the item II.2.2. Concert tickets (quotient 121.37). Even though it is a low item, as far as percentage is concerned, we feel it is a clear reflection of our input into public relations. Visit rises after the concert, but it declines due to a lower number of concerts if we consider all the visitors of the festival. (see table 14: Visitors). Income from the tickets and publications does not rise only after the concert but also if we take into account the whole budget of the festival.
We have recorded a strong increase in the items II.2.3. Sponsors, II.3.1. International public institutions and II.3.2. Incomes from co-organisers (in the latter two, the items were partially provided by the artists).
Table 4: The Artists’ Contribution to the Artistic Budget 2010 2011 2012 Artistic budget 216.112,40 133.106,27 61,59 238.885,11 179,47 29,78 % 22,15 % 74,39 50,42 % 227,60 Artists' fees 164.768,36 87.078,92 52,85 163.822,58 188,13 Postal costs 21.738,30 23.563,99 108,40 43.862,56 186,14 Subsistence costs 29.605,74 22.463,36 75,88 31.199,97 138,89 From the funds provided by the artists 128.000,00 Percentage of artistic budget 53,58 % Percentage of total budget 27,02 % From the funds of our budget 216.112,40 133.106,27 61,59 110.885,11 83,31 Percentage of budget 29,78 % 22,15 % 74,39 23,40 % 105,65 The numbers given are values for each year with the quotient for the previous year.
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COMPARISON WITH EUROPEAN EARLY MUSIC FESTIVALS
Table 5: Information on REMA Festivals
REMA REMA Festivals REMA Festivals Festivals 2009 2010 2008 Number of concerts (or performances) 41,77 41,22 98,69 25 60,65 Number of visitors 8.646,33 8.529,97 98,65 7.853 92,06 Number of visitors after the concert 207,01 206,93 99,96 314,12 314,24 Number of free entries 471 Value of the festival (total budget) 532.969,57 517.726,84 97,14 308.029,00 59,50 Average value of individual concerts or performances 12.760,08 12.559,41 98,43 12.321,16 98,10 Artistic budget 262.966,17 268.668,97 102,17 169.395,00 63,05 Artistic budget share 48,77% 50,23% 102,99 55,00% 109,50 Artistic budget after the concert 6.295,80 6.517,58 103,52 6.775,80 103,96 Employees of the establishment plan 6,44 6,86 106,47 5,80 84,53 Value of the festival per employee 82.702,18 75.458,16 91,24 53.108,45 70,38 Number of events per employee 6,48 6,01 92,70 4,31 71,74 The numbers given are values for each year with the quotient for the previous year.
In the REMA analysis for the years 2008 and 2009 there were 14 early music festivals from Belgium (1), France (4), Italy (3), Latvia (1), the Netherlands (1), Slovenia (1), Spain (1), Sweden (1) and Great Britain (1), source: General Secretariat of the REMA, November 2009. In the REMA analysis for the year 2010 there were 18 early music festivals from Denmark, France, Italy, Germany, Slovenia, Spain and Great Britain, source: http://www.rema-eemn.net/IMG/pdf/KEY_FIGURES_2010.pdf
Table 6: Comparison of the Seviqc Brežice with REMA Festivals
REMA Seviqc Brežice Seviqc Brežice Seviqc Brežice Festivals 2010 2011 2012 2010 Number of concerts (or performances) 25 44 176,00 31 124,00 21 84,00 Number of visitors 7.853 3.910 49,79 3.332 42,43 2.544 32,40 Number of visitors after the concert 314,12 89 28,29 107 34,22 121 38,57 Number of free entries 471,18 3.188 676,60 2.961 628,42 1.429 303,28 Average value of individual concerts or 308.029,00 725.680,33 235,59 600.828,97 195,06 473.769,27 153,81 performances Artistic budget 12.321,16 16.492,73 133,86 19.381,58 157,30 22.560,44 183,10 Artistic budget share 169.395,00 216.112,40 127,58 133.106,27 78,58 238.885,11 141,02 Artistic budget after the concert 55,00% 29,78% 54,15 22,15% 40,28 50,42% 91,68 Average value of individual concerts or 6.775,80 4.911,65 72,49 4.293,75 63,37 11.375,48 167,88 performances Employees of the establishment plan 5,80 5,84 100,63 5,67 97,70 2,54 43,82 Value of the festival per employee 53.108,45 124.329,77 234,11 106.028,64 199,65 186.401,02 350,98 Number of events per employee 4,31 7,54 174,89 5,47 126,92 8,26 191,69 The numbers given are values for each year with the quotient which compares the Seviqc Brežice to REMA 2010.
Quality, edgy content, international influence, openness to visitors and so on are not the only things that make for a respectable festival. The quantitative range of the event is also an important factor. If the number of concerts falls, this does not only mean that the festival is in decline according to the number of events in comparison to the international average; it also means that each concert is substantially more expensive than it would be if the number of events were higher. The value of the festival and the number of events are also in decline at REMA festivals, and it looks as though festivals are trying to overcome the economic crisis by increasing their artistic budget. Due to the fact that they happen on different locations throughout Slovenia, the Seviqc Brežice events are generally more expensive than they would be if the festival were held in only one location. This is why the costs are much higher (since there is a smaller number of concerts) than with other festivals. Compare Table 5: Information on REMA festivals and Table 9: Number of events.
Compared to REMA we display a much higher festival value and number of events per employee.
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Table 7: Comparison with Local Public Institutions LJZ Seviqc Brežice Seviqc Brežice Seviqc Brežice 2008 2010 2011 2012 EXPENSES
General operating costs 77.205,62 22.280,40 31.196,26 28.408,18 10,27 % 3,07 % 29,89 5,19 % 50,55 6,00 % 58,38
Working costs in accordance to the 407.056,00 136.836,78 129.889,37 70.992,20 establishment plan 54,15 % 18,86 % 34,82 21,62 % 39,92 14,98 % 27,67
Programme material costs 208.665,95 542.372,70 420.550,37 355.043,43 27,76 % 74,74 % 269,24 70,00 % 252,14 74,94 % 269,96
Capital maintenance costs and equipment 58.752,02 24.190,45 19.192,97 19.325,46 purchase costs 7,82 % 3,33 % 42,65 3,19 % 40,87 4,08 % 52,19
TOTAL 751.679,60 725.680,33 600.828,97 473.769,27
INCOME
Public means 638.083,79 301.879,97 384.275,76 201.652,57 82,80 % 41,60 % 50,24 63,96 % 77,24 42,56 % 51,40
Own resources 132.502,57 423.800,36 216.553,21 272.116,70 17,20 % 58,40 % 339,64 36,04 % 209,61 57,44 % 334,03
TOTAL 770.586,36 725.680,33 600.828,97 473.769,27
The numbers given are values for each year with the quotient which compares the Seviqc Brežice to LJZ 2008
If we compare the operating and programme costs, we can see that the Seviqc Brežice has a much larger programme part. If we compare the income, it is visible that the Seviqc Brežice has a much smaller public means share. This is true also for 2011, when we gained European means (EACEA) in competition with 674 applied and 26 co-financed festivals (95/100 points).
ZUJIK fixes a comparable co-financing of projects and programmes that are in the public interest, regardless of their kind (national, local) and regardless of the way they are organised (public institution, local institution, non- governmental organisation). The Seviqc Brežice is a programme of national as well as local public interest. These working conditions are too stringent for the festival to do business stably; it appears as though all the praise of Slovenian cultural politics are actually just verbal lapses, when in reality the success of the programme is seen as a disturbance.
The information is taken from the analysis we performed in 2009 on local public institutions for the years 2000–2008. The information we took pertains the management of an average sized local public institution in 2008. The analysis summarises the information of 42 local public institutions: Anton Podbevšek teater Novo mesto, Arhitekturni muzej Ljubljana, Belokranjski muzej Metlika, Dolenjski muzej Novo mesto, Galerija Božidar Jakac Kostanjevica na Krki, Galerija Murska Sobota, Goriški muzej Nova Gorica, Knjižnica Antona Tomaža Linharta Radovljica, Knjižnica Brežice, Knjižnica dr. Toneta Pretnarja Tržič, Knjižnica Makse Samsa Ilirska Bistrica, Koroška galerija likovnih umetnosti, Koroški pokrajinski muzej Slovenj Gradec, Kulturni center Janeza Trdine Novo mesto, Lutkovno gledališče Maribor, Mednarodni grafični in likovni center Ljubljana, Medobčinska splošna knjižnica Žalec, Medobčinski muzej Kamnik, Mestna knjižnica in čitalnica Idrija, Mestni muzej Idrija, Mestno gledališče ljubljansko., MIKK Murska Sobota, MKC Maribor, Mladinski center za kulturo Litija, Muzej narodne osvoboditve Maribor, Muzej Velenje, Muzeji radovljiške občine Radovljica, Obalne galerije Piran, Pokrajinski muzej Celje, Pokrajinski muzej Koper, Pokrajinski muzej Maribor, Pokrajinski muzej Ptuj-Ormož, Pomorski muzej Sergej Mašera Piran, SLG Celje, Splošna knjižnica Ljutomer, Tolminski muzej Tolmin, Umetnostna galerija Maribor, Zasavski muzej Trbovlje, Zavod Celeia Celje, Zavod za kulturo in promocijo Lendava, Zveza društev slovenskih likovnih umetnikov Ljubljana in ZKŠT Žalec.
An insight into the national financing of cultural programmes and projects is especially interesting if we look at local public institutions since the state has the same legal and formal attitude towards them as it does the non-governmental sector (it has no founding commitment), while, as regards local interest, the entry into individual municipalities is made based on their public interest, and ZUJIK fixes the comparable co-financing. In 2008 the Ministry of Culture co-financed 55.14 % of the said local public institutions’ budgets; twice as much as they received from their founder. The Ministry of Culture co-financed the Seviqc Brežice in 2008 with 20.63 %, and in the years 2009–2012 with 23.95 % / 20.39 % / 24.22 % / 24.57 %. Compared to REMA we also have one of the lower percentages of national co-financing: France 43 %, Spain 100 %, Italy 41 %, Denmark 11 %, Germany 75 % (co- financing of the region is also included), source: http://www.rema-eemn.net/IMG/pdf/KEY_FIGURES_2010.pdf.
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III. HUMAN RESOURCES REPORT
Table 8: Number of Employees
2010 2011 2012 Number of employees according to the establishment plan 5,84 5,67 97,09 2,54 44,85 According to the duration of contract for an indefinite term 1,81 1,00 55,11 0,29 29,17 employment fixed term contract 4,02 4,67 116,02 2,25 48,21 According to the kind of regular employment 4,84 3,58 74,09 0,54 15,12 employment author contract 1,00 1,00 100,00 1,00 100,00 student work 1,08 1,00 92,31 According to education level VII. 4,84 3,58 74,09 1,25 34,88 level V. 1,00 2,08 208,33 1,29 62,00 The numbers given are values for each year with the quotient for the previous year.
A reduction in the number of employees in 2012 was a necessary measure due to the decline in public funds on the part of the state (a 20% reduction of a subsidy from a 4-year contract 2010–2013 without taking into account the working conditions and the quality of the result) and on the part of the local communities (a 38.69 % reduction of income or by lowering the co-financing or leaving the Seviqc Brežice network), where we have recorded a lowered interest in including the top international programme into local environments, which we attribute to the economic problems of the municipalities.
If we look at the circumstances, the number of employees involved in the organisation of the festival in 2012 is even lower, since some of the employees were in the process of leaving (last departure 15th April 2012), and the working contract could not be closed earlier. Therefore, even though their employment is still shown in the expenses for 2012, they did not actually participate in the organisation of the 2012 festival.
If we look at the item I.3.19. Scientific personnel, technicians, persons responsible for production, creation, etc. (see Table 2: Expenditure comparison 2010-2012) we also spent less on external staff than we did before.
This, of course, shows a great productivity on our part; see comparison with REMA (Table 6: Comparison of the Seviqc Brežice with REMA festivals) and local public institutions (Table 7: Comparison With Local Public Institutions), but on the other hand, this only means that our employees are much more burdened than workers elsewhere in Slovenia and much more than the European average shows.
No machine can replace a working person. With every cut in our professional staff, which, as a result, ends up at the unemployment agency or finds employment at another organisation, damage is made, not only to our festival but also to the reputation of the Republic of Slovenia in the world.
Compare also with Table 6: Comparison of the Seviqc Brežice with REMA festivals.
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IV. PROGRAMME REPORT
From 22nd June 2012 to 1st September 2012 there have been 18 concerts within the central part; the opening concert was on 22nd June 2012 at the Brežice Castle, and the final one was on 1st September 2012 at the Turjak Castle (see Table 10: Concert programme).
Within the festival postproduction, we have had master courses Musica Locopolitana from 30th August 2012 until 2nd September 2012; on 2nd September 2012 there were the final concerts from the courses, on 8th September 2012 there was the Purpur Orchestra concert in Rogaška Slatina, and on 30th October 2012 there was the international piano competition for the historical piano, Chopin Golden Ring, with the contestants’ concert. The international panel of judges awarded the contestants with two first prizes: Maria Gabryś (Poland), Eugenio Catone (Italy) and one third: Miyuki Kato (Japan).
The concerts were held in 20 locations: Brežice Castle, Sokolski dom Škofja Loka, Church of St. Mary Magdalene Jesenice na Dolenjskem, Hotel Kristal Dolenjske Toplice, Pišece Castle, Lemberg Castle, National Museum of Slovenia Ljubljana, Slovenian Philharmonic Ljubljana, Church of St. Nicholas Litija, Slovenska Bistrica Castle, Novo Celje Mansion Žalec, Grad Castle, Velenje Castle, Church of the Mother of God Zaplaz, ZRC Atrium SAZU Ljubljana, Devil’s tower Soteska, Turjak Castle, Škofja Loka Castle, Grand Hotel Rogaška, Ptuj Castle.
The concerts were held in 14 Slovenian municipalities: Brežice, Dolenjske Toplice, Grad, Litija, Ljubljana, Ptuj, Rogaška Slatina, Slovenska Bistrica, Škofja Loka, Trebnje, Velenje, Velike Lašče, Vojnik, Žalec.
11 ensembles performed: L’Eclat des Muses (France), musica cubicularis (Slovenia), Artefactum (Spain), Zefiro Torna (Belgium), Académie baroque européen d'Ambronay (France), Svetilen (Russia), EUBO (international ensemble of artists from 15 countries), Ensemble Marquise (Hungary), Severijn (the Netherlands), Symblema (Croatia), AuserMusici (Italy). At the concert of the master courses participants, all five professors and the best participants performed, and at the concert of the Chopin Golden Ring all three of the prize winners performed (first place: Maria Gabryś (Poland) and Eugenio Cattone (Italy), third place: Miyuki Kato (Japan).
The RTVS radio recorded 10 concerts and the RTVS television recorded one. Due to the broadcasting of radio recordings (Radio Slovenija, the 3rd programme of the Program Ars, the programme Banchetto Musicale) and the television broadcasting on 24th October 2012 on the first programme of Televizija Slovenija, our presence in the public eye was prolonged almost until the end of the year.
Table 9: Number of Events
2010 2011 2012 Number of main events 44 31 68,18 21 70,00 Value of the festival 725.680,33 600.828,97 82,80 473.549,89 78,82 Average value of an event 16.492,73 19.381,58 117,52 22.549,99 116,35 The numbers given are values for each year with the quotient
The expenses of the master courses (Musica Locopolitana) are considered a part of the final concert’s expenses, and the expenses for the competition (Chopin Golden Ring) as expenses of the 1st prize winners’ concert.
It is also quite obvious from the table that the total value falls when a smaller number of events is concerned, while the value of an individual event, in this case, rises.
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Table 10: Concert Programme
30.8.2012-2.9.2012, Škofja Musica Locopolitana, Workshops for recorder, Coproduction: Javni sklad RS za kulturne Loka chamber music (Mateja Bajt, SI), baroque violin dejavnosti (Ljubljana, SI), ad libitum (Antoinette Lohmann, NL), dance (Tanja Skok, SI), Konzertwerkstatt GmbH (Villach, AT) renaissance flutes and traverso Stefano Bet, IT), harpsichord assistance: Tineke Steenbrink (NL) 30.10.2012, Ptuj, Ptuj Castle Chopin Golden Ring 2012, International competition Coproduction: Ustanova Chopinov zlati with Chopin piano pieces in the category of historical prstan (Radovljica, SI) piano International jury: prof. Erik Šuler (Kočevje, predsednik), prof. Sonja Pahor (Lucca), prof. Tomaž Petrač (Maribor), prof. Karol Radziwonowicz (Warszawa) 22.6.2012, Brežice, Brežice L’Eclat des Muses (FR): Louis XIII: Le Ballet de la Coproduction: L'Eclat des Muses (Paris, FR), Castle Merlaison (1635) Festival Baroque de Pontoise (Pontoise, FR), Fondation Royaumont (Viarmes, FR) 23.6.2012, Škofja Loka, L’Eclat des Muses (FR): Louis XIII: Le Ballet de la Coproduction: L'Eclat des Muses (Paris, FR), Sokolski dom Merlaison (1635) Festival Baroque de Pontoise (Pontoise, FR), Fondation Royaumont (Viarmes, FR) 29.6.2012, Jesenice na musica cubicularis (SI): Giuseppe Tartini - Fire, Radio recording: Radio Slovenija Dolenjskem, Church of St. Mary fantasy, simplicity and erudition Magdalene 30.6.2012, Dolenjske Toplice, Artefactum (ES): Tacuinum Sanitatis: Medieval Hotel Kristal Music for a Good Living 6.7.2012, Pišece, Pišece Castle Zefiro Torna (BE): O, Monde aveugle ! Songs for the Apocalypse 7.7.2012, Lemberg, Lemberg Zefiro Torna (BE): O, Monde aveugle ! Songs for the Castle Apocalypse 8.7.2012, Ljubljana, National Zefiro Torna (BE): O, Monde aveugle ! Songs for the Radio recording: Radio Slovenija Museum of Slovenia Apocalypse 19.7.2012, Ljubljana, Slovenian Académie baroque européenne d'Ambronay (FR): Coproduction: Centre Culturel de Rencontre Philharmonic Gioachino Rossini: La cambiale di matrimonio d'Ambronay (Ambronay, FR), Collegio Ghislieri (Pavia, IT), Festival d'Aix en Provence (Aix en Provence, FR) Radio recording: Radio Slovenija 21.7.12, Litija, Church of St. Svetilen (RU): Orthodox Music Radio recording: Radio Slovenija Nicholas 27.7.2012, Ljubljana, Slovenian European Union Baroque Orchestra: Danse des Radio recording: Radio Slovenija Philharmonic Zéphirs 28.7.2012, Slovenska Bistrica, European Union Baroque Orchestra: Danse des Radio recording: Televizija Slovenija Slovenska Bistrica Castle Zéphirs 2.8.2012, Žalec, Novo Celje Ensemble Marquise (HU): Charpentier & Händel: Mansion Early Music in costumes: 3.8.2012, Grad, Grad Castle Ensemble Marquise (HU): Charpentier & Händel: Early Music in costumes: 9.8.2012, Velenje, Velenje Severijn (NL): Speelmuziek Castle 10.8.2012, Zaplaz, Church of Severijn (NL): Speelmuziek the Mother of God 11.8.2012, Ljubljana, ZRC Severijn (NL): Speelmuziek Radio recording: Radio Slovenija Atrium 25.8.2012, Soteska, Devil's Ensemble Symblema (HR): Le nuove musiche: tower Embracing the Adriatic 1.9.2012, Turjak, Turjak Castle, Auser Musici (IT): Gli equivoci nel sembiante (1679) Coproduction: Associazione AuserMusici Knights' Hall Alessandro Scarlatti's first opera (Pisa, IT), Festival Opera Barga (Barga, IT) Radio recording: Radio Slovenija 2.9.2012, Škofja Loka, Škofja The closing concert Musica Locopolitana From Loka Castle classes with: Mateja Bajt (SI): recorder, chamber music Antoinette Lohmann (NL): baroque violin Tanja Skok (SI): dance Stefano Bet (IT): renaissance flutes and traverso 8.9.2012, Rogaška Slatina, Orchester Purpur (AT): Joseph Haydn: Armida Coproduction: ad libitum Konzertwerkstatt Grand hotel Rogaška (opera, Hob. XXXVIII:12) GmbH (Villach, AT), Festival Kvarner (Opatija, HR) Radio recording: Radio Slovenija 30.10.2012, Ptuj, Ptuj Castle Laureate concert of the Chopin Golden Ring Radio recording: Radio Slovenija International competition, historical piano category
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Table 11: The Residence of Artists for Each Ensemble
AT AU BE BG BR CH CN CO CY CZ DE DK ES FR GB GR L'Eclat des Muses 23 musica cubicularis Artefactum 5 Zefiro Torna 8 Académie d'Ambronay 2 1 2 1 2 5 8 2 Svetilen EUBO 2 1 1 8 1 1 3 Ensemble Marquise Severijn 2 Symblema Auser Musici 1 Musica Locopolitana Orchester Purpur 9 1 2 1 6 5 1 2 Chopin Golden Ring TOTAL 11 2 8 1 1 3 2 1 1 1 12 1 17 36 7 2
HR HU IL IT JP KR MX NL PL PT RO RU SI US L'Eclat des Muses 23 musica cubicularis 3 3 Artefactum 5 Zefiro Torna 8 Académie d'Ambronay 6 1 1 1 1 1 4 38 Svetilen 6 6 EUBO 1 1 3 22 Ensemble Marquise 6 6 Severijn 2 2 6 Symblema 3 3 Auser Musici 12 13 Musica Locopolitana 2 4 2 12 20 Orchester Purpur 2 1 1 5 1 37 Chopin Golden Ring 1 1 2 3 7 TOTAL 7 7 1 25 2 2 1 6 10 1 1 6 18 4 197
Table 12: The Residence of Artists According to Their Representation
1 2 3 4 1 2 3 4 1 2 3 4 FR 36 18,27 % 3 HR 7 3,55 % 2 BG 1 0,51 % 1 IT 25 12,69 % 6 NL 6 3,05 % 4 BR 1 0,51 % 1 SI 18 9,14 % 3 RU 6 3,05 % 1 CO 1 0,51 % 1 ES 17 8,63 % 4 US 4 2,03 % 1 CY 1 0,51 % 1 DE 12 6,09 % 4 CH 3 1,52 % 2 CZ 1 0,51 % 1 AT 11 5,58 % 3 AU 2 1,02 % 1 DK 1 0,51 % 1 PL 10 5,08 % 3 CN 2 1,02 % 1 IL 1 0,51 % 1 BE 8 4,06 % 1 GR 2 1,02 % 1 MX 1 0,51 % 1 GB 7 3,55 % 4 JP 2 1,02 % 2 PT 1 0,51 % 1 HU 7 3,55 % 2 KR 2 1,02 % 1 RO 1 0,51 % 1 30 197 1: country, 2: the number of artists with the citizenship of this country, 3: percentage of the representation of artists throughout the country, 4: the number of ensembles which the artists of this country have been a part of. In total 197 artists of 30 different citizenships performed.
Table 13: The statistics of the participants of Musica Country Number of Percentage students Locopolitana SI 16 76,19 % IT 3 14,29 % HR 2 9,52 % TOTAL 21 100,00 %
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Table 14: Visitors
2010 2011 2012
Total number of seats at the concert venues 5.402 3.423 63,37 2.743 80,13 Average size of the venue (number of seats) 122,77 114,10 92,94 130,62 114,48 Number of concert visitors 5 Number of all visitors 3.910 3.332 85,22 2.544 76,35 Number of visitors after the concert 88,86 111,07 124,99 121,14 109,07 Occupancy 72,38 % 97,34 % 134,49 92,75 % 95,28 Proportion of local visitors 6 56,60 % 55,61 % 98,26 42,73 % 76,83 Residence of the visitors
postal code 1000 (Ljubljana city) 1.062 1.273 119,87 967 75,96 percentage 27,16 % 38,21 % 140,66 38,01 % 99,49
postal code 1000 (outside of Ljubljana) 244 357 146,31 377 105,60 percentage 6,24 % 10,71 % 171,69 14,82 % 138,31
postal code 1000 together 33,40 % 48,92 % 146,46 52,83 % 107,99
postal code 2000 323 176 54,49 151 85,80 percentage 8,26 % 5,28 % 63,94 5,94 % 112,37
postal code 3000 536 509 94,96 281 55,21 percentage 13,71 % 15,28 % 111,44 11,05 % 72,31
postal code 4000 47 61 129,79 105 172,13 percentage 1,20 % 1,83 % 152,30 4,13 % 225,45
postal code 5000 3 21 700,00 7 33,33 percentage 0,08 % 0,63 % 821,43 0,28 % 43,66
postal code 6000 136 87 63,97 11 12,64 percentage 3,48 % 2,61 % 75,07 0,43 % 16,56
postal code 8000 1.040 684 65,77 347 50,73 percentage 26,60 % 20,53 % 77,18 13,64 % 66,44
postal code 9000 414 98 23,67 47 47,96 percentage 10,59 % 2,94 % 27,78 1,85 % 62,81
outside of Slovenia 105 59 56,19 121 205,08 percentage 2,69 % 1,77 % 65,94 4,76 % 268,61
unknown residence 7 130 1857,14 percentage 0,21 % 5,11 % 2432,39 The numbers given are values for each year with the quotient
5 Only concert visitors, and not participants in the workshops or exhibitions, have been taken into account. 6 Local visitors are visitors coming from the municipality where the concert is held. 15 / 29
Table 15: Income from Tickets
2010 2011 2012
number of concerts with an entry fee 24 17 70,83 18 105,88 number of concerts without an entry fee 20 13 65,00 3 23,08 proportion of concerts with free entry 54,55 % 43,33 % 79,44 14,29 % 32,97 number of tickets with a price higher than 0.00 722 992 137,40 1.115 112,40 EUR 7 proportion of all tickets issued 18,47 % 25,09 % 135,90 43,83 % 174,65 number of tickets with the price of 0.00 EUR 8 3.188 2.961 92,88 1.429 48,26 proportion of all tickets issued 81,53 % 74,91 % 91,87 56,17 % 74,99 Number of all tickets issued 3.910 3.953 101,10 2.544 64,36 average price of tickets with a price higher 17,47 15,75 90,17 17,01 107,98 than 0.00 EUR average price of all issued tickets (regardless 3,23 3,95 122,54 7,46 188,60 of the price) Income from all the tickets 12.613,37 15.626,33 123,89 18.966,20 121,37 Income from tickets per visitor 3,23 4,69 145,38 7,46 158,97 Income from tickets per concert 286,67 520,88 181,70 903,15 173,39 Proportion of income from tickets in the overall 1,74 % 2,60 % 149,63 4,01 % 154,00 budget The numbers given are values for each year with the quotient
Table 16: Visitor Survey The answers are arranged according to the number of answers in the 2012 survey
2010 2011 2012 Number of completed surveys 215 508 391 Proportion of completed surveys from all the 5,50 % 15,25 % 277,27 15,37 % 100,81 visitors Your reason for visiting the event is: Originality of the programme 42 % 23,51 % 55,98 25,65 % 109,10 Appeal of the location 19 % 20,14 % 106,00 18,68 % 92,75 Performer 10 % 16,33 % 163,30 17,38 % 106,43 Reputation of the festival 12 % 15,79 % 131,58 15,25 % 96,58 Recommendation from friends / family 9 % 12,16 % 135,11 12,77 % 105,02 Composer / compositions 8 % 11,18 % 139,75 8,98 % 80,32 Review in the media 1 % 0,89 % 89,00 1,30 % 146,07 Name all the ways through which you found out about the concert. Festival leaflet 38 % 35,74 % 94,05 34,81 % 97,40 Through friends or acquaintances 37 % 23,98 % 64,81 19,83 % 82,69 Written invitation 8,94 % 15,55 % 173,94 Internet 15 % 12,33 % 82,20 11,27 % 91,40 Newspaper 6 % 7,24 % 120,67 6,28 % 86,74 Through a flyer sent via e-mail 1,13 % 4,99 % 441,59 Radio 4 % 3,96 % 99,00 2,57 % 64,90 Other 5,09 % 2,43 % 47,74 Facebook 0,45 % 1,71 % 380,00 Television 1,13 % 0,57 % 50,44
What was your reason for visiting the
7 Considered: tickets for basic price, 10 % discount (visitors of other festivals), 20 % discount (purchase made in advance, purchase through Eventim, Inyourpocket coupons, Svet knjige, Eventim Guide, purchase through Ines Tours), 30 % discount (Institut français Charles Nodier, Ljubljana, Instituto Cervantes), 50 % discount (Slovenian Railways ticket), Festival Lady Club, first ticket of the family package, local price tickets, tickets for vulnerable target groups. 8 Considered: all subsequent tickets from the family package, concerts with free entry, invitations, prize competitions, journalistic credits, business tickets. 16 / 29
2010 2011 2012 Seviqc Brežice Festival? I am an early music lover 53 % 48,07 % 90,70 51,66 % 107,47 Recommendation from friends / 18 % 17,71 % 98,39 14,31 % 80,80 acquaintances Curiosity 15 % 10,65 % 71,00 11,69 % 109,77 Recommendation from family members 1 % 7,86 % 786,00 9,08 % 115,52 There was free entry. 3 % 5,73 % 191,00 5,06 % 88,31 Coincidence 5 % 3,20 % 64,00 3,66 % 114,38 Recommendation from music journals 2 % 1,20 % 60,00 2,27 % 189,17 Other reasons 3 % 5,59 % 186,33 2,27 % 40,61 Which expenses did you have because of today's concert? Additional 1 % 4,35 % 435,00 50,00 % 1.149,43 Transportation 36 % 35,68 % 99,11 20,21 % 56,64 Ticket 12,97 % None 29 % 27,14 % 93,59 9,40 % 34,64 Programme leaflet / catalogue 20 % 16,64 % 83,20 1,69 % 10,16 Bar 5 % 1,35 % 27,00 1,41 % 104,44 Clothes 2 % 1,65 % 82,50 1,22 % 73,94 Restaurant 3 % 1,50 % 50,00 1,03 % 68,67 CD 2 % 3,45 % 172,50 0,94 % 27,25 Hairdresser 1 % 0,30 % 30,00 0,66 % 220,00 Baby-sitter 0 % 0,45 % 0,47 % 104,44 Accommodation 1 % 0,15 % 15,00 0,00 % 0,00 Sex female 71 % 71,83 % 101,17 71,47 % 99,50 male 29 % 28,17 % 97,14 28,53 % 101,28 Age Due to the changes in recording, the information for 2010 is not listed by groups from 51 to 70 49,18 % 46,86 % 95,28 from 31 to 50 24,69 % 29,58 % 119,81 71 and higher 9,88 % 12,04 % 121,86 from 19 to 30 12,35 % 8,64 % 69,96 18 and lower 3,91 % 2,88 % 73,66 Average age 52,79 53,03 100,45 52,7 99,38 Status Employed 46 % 38,89 % 84,54 42,20 % 108,51 Retired 39 % 40,67 % 104,28 39,64 % 97,47 Self-employed 7 % 5,56 % 79,43 6,65 % 119,60 University Student 3 % 5,95 % 198,33 4,60 % 77,31 Unemployed 3 % 5,36 % 178,67 4,09 % 76,31 Secondary school student 3 % 2,38 % 79,33 1,79 % 75,21 Elementary school student 1,19 % 1,02 % 85,71 Education Tertiary 60 % 56,57 % 94,28 51,93 % 91,80 Secondary 24 % 28,08 % 117,00 29,31 % 104,38 Master's degree or Ph.D. 12 % 10,51 % 87,58 15,42 % 146,72 Elementary 4 % 4,85 % 121,25 3,34 % 68,87 Higher education combined 72 % 67,07 % 93,15 67,35 % 100,42 Have you been using our website as a source of information? (Your comment on the new website – see 9.1) No 67,96 % 59,13 % 87,01 Yes 32,04 % 40,87 % 127,56 I find the price of the tickets at the festival to be: Adequate 88 % 88,82 % 100,93 90,53 % 101,93 Too high 9 % 6,58 % 73,11 6,51 % 98,94 Too low 3 % 4,61 % 153,67 2,96 % 64,21 I find the price of the catalogue to be: Adequate 86 % 90,21 % 104,90 90,48 % 100,30 Too high 6 % 5,83 % 97,17 7,14 % 122,47 Too low 8 % 3,96 % 49,50 2,38 % 60,10 The percentage of answers of each year with the quotient
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The Visitors’ Opinion
(from the Visitor Survey; we have listed all the answers to the last question: We politely ask you to put down why you think the Seviqc Brežice Festival is important. What does it bring to the environments in which the concerts are performed? (your answer is not obligatory). This question was answered by 183 visitors or 46.8% of all surveys completed. The number in brackets is the number of the survey received.
It brings high culture. (3) It educates us and offers us plenty of pleasure with its excellent programme. Keep up the good work! (5) Preserving tradition, diversity of cultural offers. (6) Brežice is increasing its reputation and recognisability through the festival. (7) A wonderful early music and dance experience in a beautiful hall; excellent performers. (8) An original cultural event. (9) This year there have been fewer concerts, especially in smaller towns. I liked the ones in Gornji Grad, Hrastovlje, Solčava in the previous years. (10) It brings a forgotten type of music back to life. (13) Because it adds variety to a good part of Slovenia in that it offers the possibility of enjoying music to anyone who is interested in it. (19) An enlivenment of cultural happenings in the summer months and the promoting of a location throughout Slovenia and the world. (21) A diversity of happenings, music, beauty, pleasure, art … (22) It spreads early music into smaller towns and encourages the visiting of concerts and learning about the history of a place; also the locals are always very generous. Today it was lovely talking to Mr and Mrs Budič. (25) Variety, relaxation, musical wealth, food for the soul. (27) It is an encouragement for places that are not very developed or are even forgotten, even though they have many big and precious castles and churches with rich histories to be proud of. (29) The festival makes it possible for people to get to know “forgotten” instruments, in other words the predecessors of today’s instruments, and also a different way of singing (last year we listened to some very interesting baroque singing with plenty of trills). It most certainly brings interest in the cultural achievements of our past into the environment in which the festival takes place, and with that it comes close to being one of the large centres of cultural life. (28) A wonderful addition to the summer days. The price is affordable. We always welcome culture in the country – and this one is of top quality! (30) Something that adds variety to the local offers. (31) The promotion and popularisation of early music because, with performing it in different places, it is brought closer to a large number of people. (35) The originality of early music. (36) And of course the instruments, which we otherwise would not have seen nor got to know. There are many things I would not have known, like early musical instruments. (47) I attribute a great meaning to the possibility of increasing the cultural awareness of people, getting to know foreign cultures in our home environment, in short: rich. (40) It brings a valuable cultural diversity. (49) It is important because it is unique (programme, locations, tradition). To the environments in which it happens it brings mostly promotion and a possibility to develop tourism. (51) A greater recognisability of the festival/ensemble and the environment in which it is performed; socialising. (53) It is too bad that the concert does not happen every day and that this is the only time we can find the door of this castle open. (54) People are given the chance to host and listen to some great artists who they, otherwise, would never have listened to. (55) Greater recognisability. (56) I, of course, miss all of those beautiful little churches in which we had some wonderful times with the locals in the previous years. The times are the way they are … Different locations are, nonetheless, still a strong hook – if all the concerts had been in Ljubljana, I would have probably missed out on some of them. (57) A window into the world of other cultures with the help of music. (61) I think the festival is important because it brings something new and different! I like early music concerts! (64) It preserves and revives life in the castles. It enables us to come in contact with unusual instruments; with excellent musicians. It brings the people of Europe together. (65) It presents a possibility of pleasant relaxation in the summer heat. (67) I find it to be very important for the environment. (69)
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Recognisability of the location, visits from people who live elsewhere, variety of summer activities for the locals and guests. (72) It spreads high-quality music into such environments where this kind of music is otherwise less accessible. (Music meets people half way). At the same time it brings listeners to locations they would otherwise not have seen. (73) It brings a lot to the environment; unfortunately, the environment is not aware of it and does not appreciate it enough, which is why a thank you goes to you for your persistence with the organisation of the festival. (74) Recognisability of our town also to foreign tourists. (75) I only come to Lemberg. The location is great. I do, however, think that posters for the countryside should be put up in time, so that people could see them. (81) It enables listeners to get in touch with music. (84) Adding variety to the happenings at the Lemberg Castle. (85) Beautiful music, costumes and dance. (86) Well organised top-quality performances. (87) Getting to know the location from a tourist point of view, culturally enriched life. (88) Because it brings an extra freshness to an, otherwise already varied, summer offer. An excellent choice of musicians. (90) To smaller places a lot, to bigger ones less, getting familiar with early music and instruments – very valuable! in the era of electronic music. (92) Because it is hosted in different locations throughout Slovenia and is, therefore, accessible to a larger number of people, music lovers. And also for raising awareness about our cultural monuments and what is happening with or at those locations. (93) It is important for the Slovene culture, for early music lovers. It is of high quality. (95) Freshness, variety. (96) It enriches the summertime. (99) It revives the spirit. (115) It is nice and important that this kind of music is happening in our environment. (116) Especially the beautiful music and costumes (sometimes) also dance and instruments, of the baroque kind. (117) An interesting opportunity for getting to know baroque music. (118) The concerts of the Seviqc Brežice Festival most certainly bring culture in a very professional way and enrich the location. (125) Because of the uniqueness of the music programme. (126) The festival brings programmes that otherwise do not happen often in this time and location. (127) It preserves and encourages an interest in early music, and it offers a cultural programme and visits to the environments, maybe even with a tourist or cultural value. (128) It enriches the musical culture of the audience, especially because the events take place on different locations throughout Slovenia. (129) Not only do people have a spirit or 'genius' as the old Romans used to call it, but sacred places, too, have a spirit or 'genius loci' I like the fact that you usually use such places for your concerts. (130) People have a chance to get in touch with music. (131) The festival is uniquely excellent. (132) A cultural event. (135) Because it brings to our environment a kind of music that others do not. (136) An insight into a different culture. (140) It spreads horizons, it enriches the programme of the places in which it is held … GREAT. (142) I think it is good because it brings people good music. (147) Getting to know a different musical culture. (148) I have been following the festival’s programme for several years. (150) Getting to know the cultures of other countries like Russia. Thank you for coming to LITIJA. I am from Beograd, my religion is orthodox, and I am very happy to have listened to you. Spasiba. Спасиба. Hvala. (152) Adds variety to the summer. (153) A nice addition to the summer nights, the wonderful pleasure of music, a heavenly feeling for the soul. (154) The Seviqc Festival deserves more attention. It is very valuable in our environment, but a lot of people do not see the advantages it brings. (155) Adds variety to summertime, pleasant music. (157) Right now the free option is given to me. I accept it as God’s gift. (160) Important for the spreading of good music. I would like to make a contribution for the performers, but that is not possible. (161) Commendatory! More events of this kind! (162) Culture, beauty, inspiration, joy, spiritual wealth. THANK YOU, THANK YOU, THANK YOU! (164)
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It spreads high-quality culture to a large circle of listeners and lovers, because it opens people’s spiritual horizons and gives them the wealth of previous creators’ musical art, and fills the soul of the modern person of technology, the producer and the victim of the noise that surrounds, upsets and impoverishes us. (168) Top music into smaller locations throughout SLO. (177) A greater recognisability of our remote places and landmarks. (181) Top artists. (182) Concerts of a very high level. (183) This is not an answer to the question but I feel that there are very few concerts in churches this year, which would enable us, the retirees, to visit a greater number of concerts. I also find churches to be an adequate ambiance for early music. It is a shame! (185) Something new that we have not had before. (186) Unfortunately, I have not looked at it yet. (190) The environment gives the concerts a “soul”! As an early music lover, I follow the modern trends, which is made possible for me because of your concerts. Thank you very much! Litija – it is, as has been said, a “market niche” that should be taken into consideration (visit-large, quality-high)! (191.1) To me the festival brings music that I otherwise would not be able to hear being played live. A lot is added by the ambiances. It is possible I would not have visited many of these otherwise, which would be a shame. When I think of a particular concert, I associatively connect the music and ambiance. These memories are really rich and valuable. Not to mention the spreading and enriching of my horizons. Thank you for all the concerts. I wish you the same success in your work in the future and also a lot of pleasure doing what you do. (192) A concert of classical music. (193) Fantastic!!! (194) We have an opportunity to hear the music which is not performed very often, but is, nonetheless, beautiful and noble. It brings a little joy and optimism, which are very much needed in these tough times. (197) Let me just mention that the baroque music concert was wonderful! (198) Always a very high standard or quality. (199) I feel it is a waste that you send out written invitations, I am not saying it isn’t a nice gesture, but I think the cost is too high. Today we get information on the internet or some other way. (200) The preserving of early music and the quality of performances and performers. (201) The possibility of listening to early music which is still not found enough in our area. Keep up the good work, and keep bringing us interesting concerts! (203) It is a good addition to the concert offer, which is usually less focused on baroque repertoire. (206) Your festival spreads and makes popular the all too often overlooked early music, and educates the audience. (207) Learning about the beauty of our home (the countryside): the churches and other buildings, which I have not seen until now. The selection of the programme and the performers are worth listening to. (208) Liveliness, nobility of creation and socialising! (210) It brings early music closer to the people. (212) Because it deals with early music with quality and, with that, greatly enriches the Slovene cultural space. (213) I hope it stays present for many years so that we can preserve this kind of music. (215) A great contribution to the environment. (216) The festival is priceless in this environment in that it revives and brings the spirit of early music among the Slovene listeners. It also educates. (217) A magnificent musical story. (218) The raising of culture. (221) For the raising of culture, individuals and all of Slovenia. (222) Because of the originality of the programme. (223) Environments are becoming connected in a friendly manner. (226) For me personally it is important because I discover places in Slovenia I otherwise very probably would not have visited. (229) It combines architectural cultural heritage with good music. (230) Learning about early music. (232) The concert shows lovers of serious, classical music (layman) that baroque music is not just Bach or Haydn. (233) It brings to the summer offer of concerts a bit of insight into the creativity of the early musical eras, which are, in spite of the internet, less present in the every day music offer. (234) Fantastic events. (236) It adds variety to the summer, it is a cultural upgrade … (237) I have been coming to the concerts for several years and I am fascinated every time, music brings a certain peace into this crazy world. (240) Interesting programmes, singers and costumes. Commendatory! (242) The singers, music and instruments. Of course also the folklore and clothes. It is all wonderful, unforgettable. (247) Learning about baroque music, experiencing the atmosphere of 18th century life, … (252) 20 / 29
One of the reasons I find the festival important is because it organises top music events in all the corners of Slovenia, where these kinds of events are otherwise not available very often. (253) Seeing as I am a local and do not see many locals, who could benefit from the artistic energy and spirit, in these events, I see the concert in our town as a way of promoting the manor and maybe, in part, also the town itself. (254) Very interesting locations. (261) It focuses on early music, which otherwise cannot be heard in Slovenia, evaluating the places. (262) Learning about music that one does not encounter often and just anywhere. (265) Culture, education, the feeling of music. (266) At Grad pri Gradu they try to bring high-quality music and culture in general into our environment. The location is definitely closer to us. (267) Slovenia has got few concerts of early music if we compare it to the events abroad. (268) Even though I am no specialist (professional) of early music, I am extremely calmed by it and I make sure I see everything in Prekmurje (Bogojina …). (272) A wonderful selection of musicians, a great addition to the holidays. Reviving some old cultural heritage ambiances, making use of the acoustics of old halls, true culture … (278) Seeing as I have been visiting the Seviqc Brežice Festival for over 10 years, it is tradition and desire and pleasure. In places like Grad, such events enrich the place and its surroundings. (274) I think it is very important, it develops and spreads culture, education, it revives the music and the space. (276) Because one can get in “spiritual” contact with the musicians. (280) The festival is extremely important as a factor in the cultural area, which is otherwise pretty neglected in Slovenia. It makes the country more internationally recognisable and raises its value as a tourist destination. It is also important that it happens in small places, because such events are not limited only to the capital. (282) The concerts, without a doubt, bring nobility to cultural monuments, revive them and give them a greater meaning. Especially the ones located in smaller places – it revives them. (283) The festival presents a unique combination, high-quality early music, cultural-historical places, good value and selected taste. (284) Because it happens in castles and religious buildings, where there aren’t many events. It offers original music. (285) The Seviqc Brežice Festival is an important part of the Slovene cultural scene. It brings variety to Slovenia, but most of all it makes summertime interesting. It brings greater recognisability to the environment. (286) I find the festival important because it offers music which is rarely performed. The performers are often excellent. I also like the places where they are hosted. (290) From all the points under number 1. (291) It is quality with tradition. (294) A concert like this contributes to the recognisability of places, the increase in tourism, to learning about foreign music and to caring about ones mental health. (295) It might be a good idea to present the music, performers and the location of the concert, at least very briefly, already on the bus there. (296) I like the environment, organisation of the concert and festival. I find the concert important for enriching of the body and spirit. I like the fact that tickets for some concerts are free. Thank you! And thank you for the wine during the break. (297) It is important in the sense of additional knowledge. It makes the environment more popular. (299) Because of the originality of the programme, the evaluation of the places where the concerts are held, it offers cultural awareness to the locals and a cultural offer to potential tourists. (303) The specificity of the choice of music or concerts you cannot visit anywhere else in our country. It also brings an international recognisability of places with the buildings in which the concerts are held. (308) Tourist recognisability; concerts available to the locals who would not have visited the concert in the town or some “important” hall with a different entry fee; revival of the environment. (311) The world comes to the village to see me. What about the Slovene language???!!! (312) It offers European music with European performers. It brings variety to the environments and involves people in the perceiving and evaluating of music. (316) An opportunity to hear music from a different time frame. (317) Because it gives us meaning in life and we get to experience the beauty of Slovenia through musical art. (318) I find the festival interesting because it makes early music popular. I think this way is very appropriate for participation. (320) The preserving and deepening of early music and raising awareness. Simple also for music lovers. (234) Raising awareness and enlightening the environment. Promotion of early music. (327) Good programme and great locations. (330) The Seviqc Brežice Festival is important because it brings into the environments in which it is held a noble musicality and a joy of life, In short, beautiful music which touches us deeply. We usually breathe together with the ambiance, the early music performers and lovers. I am certain that the place itself, with its natural beauty, beats to the splendid music. Thank you to those who know how to take care of all lovers and experts of early music in your specific perfect way. I 21 / 29
always feel wonderful and am happy to join the Seviqc crowd of visitors. This year I would like to sign my name again ... Doroteja Lampič. (331) This festival is of great importance. It educates, enlightens and connects. It brings to the periphery an event every one likes to listen to. Keep up the good work! (332) Variety of the programme and its originality. These twins have been among the performers many times, but they have never sung before. So this is their debut. (332.1) It brings freshness and content to the summertime. I wish the whole team plenty of work-related success in the future and would like to thank you for your effort so far! (333) Because it promotes early music, which is hard to find being played live. (337) It is the only one with this kind of musical concept. It connects music to the environment, nature. (348) There aren’t many festivals like this in Slovenia; it is, therefore, very important to preserve this tradition. (349) It reminds people of an, unfortunately, forgotten music, which is still worth hearing. The decentralisation effect of the concerts is also important. (350) Variety of the programme, clothes and folklore. (354) Original costumes, folklore and singing. (356) It shows to the local authorities the options for enlivening the culture in their environment and it effects the musical education. (361) It is the only one or one of the few festivals in Slovenia, which bring a new repertoire of rarities at the highest level. (362) Availability of early music, excellent performances and programme. It brings cultural sense to the castles, mansions and churches. (363) Reviving of the old centres/castles – recognisability. It is wonderful that you have the equal price option for families (very accessible-thank you!). (365) They are definitely beneficial in many aspects. P.S.: At the Turjak Castle you could dim the lights in the hall during the concerts a little (except for the stage, of course). (367) Visits to the place. (372) Availability, the reviving of cultural heritage, quality of the programme and performers. (379) This was my first visit. I will come back. (380) It adds variety to the summer! (385) A very good selection of performers, originality of instruments and beautiful costumes. (389.1) It brings early music of the highest level. (389) Congratulations for including operatic rarities into your programme. With this your programme fills the void that exists in the area of performing pre-classical opera on our territory. (390) I find the festival important because I like to listen to early music. (383) I have been to almost all the events this year (I missed one because I was away, another one because it was sold out very quickly, and a third one because I had work to do). I do not always fill out the survey, but I must say at the end that what you are doing, Klemen Ramovš and your people, is a true luxury. Because of the programme, of course, and also because of the locations, which top it all off with a special atmosphere. Majda Kne (391) I do something for my soul. (392) You bring early music closer to a wide audience because it is available. (393) You have brought music closer to people from remote areas, I mean the countryside, and you enrich us in this way. (395)
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V. VISIBILITY OF THE FESTIVAL
Table 17: An Overview of Visits to the Website: www.seviqc-brezice.si Source: Google Analytics Visits One-time Views of the Pages per Average time Rate of one- Percentage of 9 visitors site11 visit12 of visit13 page visits 14 new visits 15 10 January 2012 495 404 1.599 3,23 02:17 58,99 % 78,38 % February 2012 430 327 1.067 2,48 01:20 59,53 % 70,70 % March 2012 502 389 1.358 2,71 01:30 57,17 % 73,31 % April 2012 639 409 2.435 3,81 03:25 51,49 % 56,34 % May 2012 920 565 3.602 3,92 03:51 53,04 % 54,46 % June 2012 2.179 1.516 9.768 4,48 03:40 40,16 % 63,29 % July 2012 2.049 1.387 8.604 4,20 03:00 38,65 % 58,22 % August 2012 1.374 966 4.733 3,44 02:17 47,60 % 58,66 % September 2012 1.014 783 3.593 3,54 02:35 56,31 % 66,47 % October 2012 1.060 759 4.341 4,10 04:16 51,98 % 63,58 % November 2012 715 495 2.133 2,98 02:55 52,87 % 62,38 % Total 11.337 8.000 43.233 3,80 03:03 48,11 % 62,35 %
Source: Google Analytics Location of visitors for the first three countries 1. place 2. place 3. place January 2012 81,01 % SI 3,23 % IT 2,83 % HR February 2012 72,09 % SI 4,42 % MK 4,19 % IT March 2012 74,90 % SI 4,98 % FR 4,38 % IT April 2012 79,03 % SI 3,60 % IT 3,29 % FR May 2012 80,43 % SI 3,91 % IT 1,96 % HR June 2012 82,79 % SI 2,48 % FR 2,34 % IT July 2012 77,89 % SI 4,88 % US 2,05 % HR August 2012 71,47 % SI 4,59 % HR 3,64 % AT September 2012 73,77 % SI 3,45 % IT 3,35 % HR October 2012 78,77 % SI 2,45 % IT 2,26 % US November 2012 82,94 % SI 2,66 % IT 2,10 % US
9 Number of website visits 10 One-time visitors stand for the number of undoubled visitors (counted only once) of the website. 11 Views of the site stand for the total number of sites viewed. Multiple views of the same site are included. 12 The category »Pages/visit« (Average number of pages visited on one website) stands for the number of pages visitors see in average during their visit of the website. Multiple views of the same page are also included. 13 Average time of visit stands for how long an individual website visit lasts on average. 14 Rate of one-page visits is the percentage of visits of only one page (i.e. visits at which users left the website already at the home page). 15 % of new visits is the percentage of first-time visitors (users who have never visited the website before).
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Table 18: An Overview of the Statistics of the Facebook Page www.facebook.com/Seviqc.Brezice.Festival Source: Facebook.com Number Clicks / All Friends Location of posts seen for Location of posts seen for the first cities of likes shares 17 content of fans the first three countries 16 18 19 views 1. 2. 3. 1. 2. 3. 4. 5. place place place place place place place place January 1.080 29 465 324.944 308 36 9 225 18 17 13 6 2012 SI HR NL Ljubljana Sisak Maribor Zagreb Celje February 1.079 10 196 330.413 n/a n/a n/a n/a n/a n/a n/a n/a 2012 March 1.076 0 79 332.528 n/a n/a n/a n/a n/a n/a n/a n/a 2012 April 1.077 44 1.715 337.113 328 312 44 205 175 22 15 8 2012 HU SI US Budapest Ljubljana Maribor Buda Vienna May 1.074 59 2.029 340.788 604 47 24 372 46 24 14 11 2012 SI IT DE Ljubljana Maribor Celje Zagreb Kranj June 1.078 228 7.178 345.018 549 54 37 374 38 32 17 13 2012 SI FR AT Ljubljana Maribor Paris Celje Vienna July 1.087 884 13.170 349.544 934 35 25 641 73 30 25 19 2012 SI HR DE Ljubljana Maribor Celje Zagreb Velenje August 1.092 464 9.547 352.829 1330 158 48 806 120 72 34 31 2012 SI IT HR Ljubljana Maribor Celje Rome Šk. Loka September 1.095 291 4.889 357.736 523 20 16 325 64 25 12 8 2012 SI HU NL Ljubljana Maribor Celje Budapest Sl.Bistr. October 1.097 214 3.442 361.339 536 47 25 291 74 71 30 12 2012 SI HR RS Ljubljana Maribor Ptuj Zagreb Zenta November 1.102 294 2.630 365.362 207 8 5 152 17 6 5 4 2012 SI AT HU Ljubljana Maribor Celje Vienna Paris Total 2.517 45.340
Table 19: A Demographic Overview of the Reach of Facebook Posts (in percentage) Source: Facebook.com Age 13-17 18-24 25-34 35-44 45-45 55-64 65+ Total Sex F M F M F M F M F M F M F M F M January 2012 0,2 0,7 17,2 10,7 26,6 15,9 10 7,7 2,7 1 0,7 0,5 0,2 1 57,7 37,6 February 2012 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a March n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a 2012 April 1,2 0,3 14,1 9,7 21,4 19,3 9,9 8,7 4,3 2,2 1,5 2,1 1,6 0,9 54 43,2 2012 May 0,7 0,7 16,6 9,8 24,5 14,3 10,3 9 3,6 2,6 1,3 1 0,9 1,3 57,8 38,6 2012 June 1 0,2 16,2 8,5 24,2 17 9,7 9,9 3,8 2,7 1,6 0,7 0,2 1 56,7 40,1 2012 July 0,9 0,8 17,8 10,7 25 15,2 8,3 8,5 3 2,6 1,4 1,1 0,6 1 57 40 2012 August 0,8 0,5 15,2 8,8 27,6 18,4 7,9 7,4 3,2 2,8 1,1 1,2 0,9 1 56,6 40 2012 September 0,3 0,4 11,3 6,7 31,2 20,4 10,5 7,6 3 3 0,7 0,7 0,1 0,3 57,2 39,1 2012 October 1,3 0,7 14 8,2 28,4 17 10,2 7,2 2,5 3,7 0,7 0,8 0,8 0,8 58 38,5 2012 November 0,8 0,8 12,5 9,5 28,8 18,9 10,2 6,4 2,7 1,5 0,8 0,8 1,5 1,1 57,2 39 2012
16 The number of people who signed up for the updates on posts made by the Seviqc Brežice on Facebook by clicking the like button. 17 The number of people who were involved by clicking or sharing the posts made by the Seviqc Brežice on Facebook. 18 The total number of people who saw any of the contents of the Seviqc Brežice on Facebook. 19 The total number of friends of the people who liked Seviqc Brežice on Facebook (estimate). 24 / 29
Table 20: The Reach of the Seviqc Brežice 2012 Newsletters Source: mailchimp.com Date of All Open Open Clicks The location of opening the e-news Link sending receivers 21 Total 23 for the first five countries 20 22 1. 2. 3. 4. 5. place place place place place Newsletter 18.4.2012 822 93 192 0 150 10 6 5 3 http://eepurl.com/k37Mr 1/2012 SI UK IT CH HR Newsletter 19.4.2012 326 93 308 0 199 32 17 12 9 http://eepurl.com/k5ZOP 1/2012-PP SI UK FR AT ES Newsletter 26.4.2012 1.107 180 353 30 225 31 20 19 14 http://eepurl.com/lhkYb 2/2012 SI UK FR HR AT Newsletter 22.5.2012 1.101 257 566 123 370 51 36 25 17 http://eepurl.com/l3Se1 3/2012 SI UK BE ES IT Newsletter 12.6.2012 1.111 221 436 42 281 53 17 15 14 http://eepurl.com/mFT6r 4/2012 SI UK DE PL AT Newsletter 20.6.2012 1.291 253 577 44 456 45 17 11 9 http://eepurl.com/mXkvL 5/2012 SI UK HR AT BE Newsletter 29.6.2012 1.302 238 538 42 372 68 19 12 10 http://eepurl.com/nb-I5 6/2012 SI UK HR DE AT Newsletter 4.7.2012 1.288 233 609 27 425 103 13 8 8 http://eepurl.com/nlF1L 7/2012 SI UK HR AT ES Newsletter 17.7.2012 1.291 198 365 27 276 19 12 9 8 http://eepurl.com/nJowP 8/2012 SI HR UK IT AT Newsletter 19.7.2012 1.287 222 414 44 308 36 10 9 7 http://eepurl.com/nMFc1 18/2012 SI UK IT HR AT Newsletter 26.7.2012 1.287 202 368 30 259 48 8 7 7 http://eepurl.com/nZGdj 9/2012 SI UK AT DE HR Newsletter 31.7.2012 1.284 197 357 26 277 28 9 9 5 http://eepurl.com/n8nMz 10/2012 SI UK HR AT AR Newsletter 8.8.2012 1.281 215 380 34 270 25 22 8 8 http://eepurl.com/oj0Hn 11/2012 SI UK HR AT ES Newsletter 24.8.2012 1.282 184 315 16 240 16 9 9 9 http://eepurl.com/oM64n 12/2012 SI UK HR AT ES Newsletter 31.8.2012 1.284 192 305 24 228 23 11 7 6 http://eepurl.com/o3dd5 13/2012 SI UK HR AT IT Newsletter 3.9.2012 562 47 130 3 118 4 2 2 1 http://eepurl.com/o7B4D 19/2012 SI UK DE HR IT Newsletter 6.9.2012 1.282 192 314 15 235 16 13 7 7 http://eepurl.com/pc4RH 14/2012 SI UK AT ES HR Newsletter 7.9.2012 1.280 178 263 15 186 20 9 7 5 http://eepurl.com/pgklH 15/2012 SI UK HR AT ES Newsletter 18.9.2012 1.281 201 356 26 264 34 10 9 7 http://eepurl.com/pCO5L 16/2012 SI UK FR ES AT Newsletter 4.10.2012 1.287 194 303 14 217 27 12 7 7 http://eepurl.com/qcFn5 17/2012 SI UK AT FR DE Newsletter 10.10.2012 1.274 165 271 16 199 18 11 6 5 http://eepurl.com/qqoqj 20/2012 SI UK AT FR IT Newsletter 18.10.2012 1.272 162 367 8 266 26 17 13 8 http://eepurl.com/qJmPL 21/2012 SI UK FR DE AT Newsletter 18.10.2012 1.271 159 258 4 175 21 20 12 6 http://eepurl.com/qKoyz 22/2012 SI HR UK FR DE Newsletter 19.10.2012 588 47 205 1 119 4 2 2 1 http://eepurl.com/qK2-z 23/2012 SI UK DE IT FR Newsletter 24.10.2012 1.268 180 329 15 235 44 9 7 4 http://eepurl.com/qX5f9 24/2012 SI UK DE PL ES Newsletter 30.10.2012 1.266 184 288 7 202 19 10 8 7 http://eepurl.com/rapx9 25/2012 SI UK ES PL AT Newsletter 7.11.2012 1.262 174 290 16 207 17 16 11 6 http://eepurl.com/rv-E1 26/2012 SI UK FR DE ES Newsletter 9.11.2012 1.257 162 260 24 196 18 9 5 5 http://eepurl.com/rBOoT 27/2012 SI UK ES AT FR Newsletter 15.11.2012 1.254 172 246 8 177 18 12 9 4 http://eepurl.com/rOEnT 28/2012 SI UK DE AT FR Newsletter 29.11.2012 1.254 173 309 7 209 19 19 11 8 http://eepurl.com/sk7uv 29/2012 SI AT UK ES IT Total 5.368 10.272 688 Due to the changes in the method of making records, the sequences in the newsletter number and the date of sending are not identical. In the table the newsletters are arranged according to their date of sending; in the Link column one can read the newsletter.
20 Number of individual people / organisations signed up for the Sevic Brežice e-news 21 Number of individual e-news openings 22 Total number of e-news openings (one user can open the same newsletter more than one time) 23 Number of clicks on text / picture links within the newsletter 25 / 29
Table 21: Publicity of the Festival
Publication Description Visibility All the printed materials and the website are Seviqc Brežice Festival is one of the leading European festivals of bilingual: Slovenian-English. All the early music. publications are published with the QR code for quicker access to the website with a smart phone.
Leaflet Seviqc Print: CMYK Sent by mail and delivered to: Brežice Format: 137x 215 (folded), or 685 x 215 Music schools in Slovenia (unfolded) DPG, Miha Cvek s.p. - distribution company Print run: 80.000 Libraries in Slovenia Fans in Slovenia – single private addresses Basic informative leaflet which announces all Tourist information centres in Slovenia events of the program. Parishes in Slovenia Book stores in Slovenia Hotels in Slovenia Cultural centres - theatres, concert venues in Slovenia Artists Train stations in Slovenia Student work services in Slovenia Artists Catalogue Print CMYK Visitors Format: 335 x 235 Libraries in Slovenia Print run: 700 Foreign Embassies in Slovenia Artists Catalogue is the main publication of the Business partners programme. Different chapters: page with Cultural centres - theatres, concert venues in Slovenia coat of arms of all municipalities, programmes of concerts with commentary (artists prepare them), presentation of artists, descriptions venues. local supports, co- organizers, list of partner’s organization, declaration of public interest. Program Booklet Print: CMYK Visitors Format: 155 x 295 Business partners Print run: 50 -150 for each concert Artists
Programme list is published for each concert of the festival. It includes: announcement of artists, announcement of further concerts, announcement of programme, commentary of the concert, biographies of artists. Poster of the Print: CMYK Schools in Slovenia festival Format: 680 x 980 Libraries, Cultural centres, municipalities, ministries in Slovenia Print run: 100 Cafes, restaurants, hotels around concert venues, distribution through Co- organisers Announcement of the whole programme, Tourist information centres in Slovenia photo gallery of artists and venues. Poster of the Print: CMYK Schools (primary, music, high schools, faculties) in Slovenia concert Format: 680 x 980 Cultural centres, municipalities, ministries in Slovenia Print run: 50 - 100 Cafes, restaurants, hotels around concert venues, distribution through Co- organisers For each artist we have a poster that Tourist information centres in Slovenia announces all the concerts of the artist. Libraries in Slovenia Train stations in Slovenia Bookmark Print: CMYK Libraries in Slovenia Format: 55 x 210 DPG, Miha Cvek s.p. - distribution company Print run: 3000 Visitors Artists Book stores in Slovenia Tourist information centres in Slovenia
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Publication Description Visibility
Announcement Print: colour Event guide – publication of Eventim ticket sales company (June, advert of the Published in newspapers and other July, August; print run: 15.000) festival publications, announcement of the whole In Your Pocket map of Ljubljana festival In Your Pocket Ljubljana (June, July, August; print run: 20.000) In Your Pocket Maribor (June; print run: 20.000) Catalogue Svet Knjige (print run 75.000) City Magazine (July, print run 70.000) Napovednik
Greeting billboard Billboard stands at the entrance into concert’s Visitors of the concerts hall and is visible to all the visitors. Website Information about the festival and the whole Webpage address: http://www.seviqc-brezice.si/ programme. Our website address is mentioned in all advertising and public June – October 2012: 10.662 views relation actions we are making. On the All views 41.100 website we have links to websites of all our business partners. Prize game Giving the tickets through prize games during Radio Rogla the festival time. Radio Štajerski val Radio Tomi SIGIC Facebook Seviqc Brežice Flyer of the Print: black and white Passers-by in Ljubljana, Celje, Brežice, Krško, Murska Sobota, concert Format: 149 x 211 Novo mesto Print run: 500 – 2.000 Households in Dolenjske Toplice
Announcement of each event. E-flyer of the PDF format 149 x 211 Sent to our partners (co-organisors, municipalities, tourist concert associations, other cultural institutions). Announcement of each event. Invitations Personal invitations are sent in cooperation With signature of director of the festival and mayor of municipality with municipalities, e-mails are sent to or ambassador. mailing lists of our partners. Announcement of sigic.si events on rtvslo.si websites delo.si napovednik.com sobotainfo.com dolenjska.net eventim.si visitljubljana.si slovenia.info slovenia.si infoglasbeni.net obala.net inyourpocket.com cajtng.com smartno-litija.si sentrupert.si rhinegold.co.uk kadmusarts.com musiq.si sta.si dnevnik.si si21.com Websites of local Announcement of banner advert, link, announcement of concert, partners description of festival on website of local partner. Social networks Announcement of events, news, photos of Facebook, Twitter, YouTube websites artists and events, videos of events. Electronic news E-news is sent to all Slovenian media and to wide base (1200) of other interested individuals. (28 news) Plastic bottle Label on the bottle Artists (water 0,5 l) Print: CMYK Visitors Format: 199 x 44 QR code with link toSeviqc Brežice website Print run: 1.200
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VI. LIST OF PARTNER ORGANISATIONS
Ad Libitum Konzertwerkstatt GmbH (Villach, AT) Ministrstvo za izobraževanje, znanost, kulturo in šport (Ljubljana, Adami (Paris, FR) SI) Alink-Argerich Foundation (Den Haag, NL) Mladinska knjiga založba d.d. (Ljubljana, SI) Allegoria vzw (Mechelen, BE) Molipači, Rudolf Berkovič (Bizeljsko, SI) Ambasada Rzeczypospolitej Polskiej (Ljubljana, SI) Narodni muzej Slovenije (Ljubljana, SI) AP Weber d.o.o. (Sevnica, SI) Nova Ljubljanska banka d.d., Ljubljana (Ljubljana, SI) Associazione AuserMusici (Pisa, IT) Občina Brežice (Brežice, SI) Brinox inženiring d.o.o. (Medvode, SI) Občina Dolenjske Toplice (Dolenjske Toplice, SI) Centre Culturel de Rencontre d'Ambronay (Ambronay, FR) Občina Grad (Grad, SI) Centre National de la danse (Pantin, FR) Občina Litija (Litija, SI) Collegio Ghislieri (Pavia, IT) Občina Slovenska Bistrica (Slovenska Bistrica, SI) Daj - dam gostinsko podjetje d.d. (Ljubljana, SI) Občina Škofja Loka (Škofja Loka, SI) Diners club SLO finančno svetovanje d.o.o, Ljubljana (Ljubljana, Občina Trebnje (Trebnje, SI) SI) Občina Žalec (Žalec, SI) Dnevnik družba medijskih vsebin, d.d. (Ljubljana, SI) Okrepčevalnica Stolec Nova Cerkev (Nova Cerkev, SI) DPG Miha Cvek s.p. (Ljubljana, SI) Pokrajinski muzej Ptuj - Ormož (Ptuj, SI) Društvo za ohranjanje naravne in kulturne dediščine Grad Pomorski muzej - Museo del mare Sergej Mašera Piran - Pirano Pišece (Pišece, SI) (Piran, SI) Družina Budič (podgračeno, SI) Posavski muzej Brežice (Brežice, SI) E3 razvojno svetovanje, Franci Zidar s.p. (Celje, SI) Radio Sora, podjetje za informiranje, d.o.o. (Škofja Loka, SI) L'Eclat des Muses (Paris, FR) Radiotelevizija Slovenija javni zavod, Ljubljana (Ljubljana, SI) Education Audiovisual & Culture Executive Agency (Brussels, Rakar - gostilna in prenočišča Boštjan Rakar s.p. (Trebnje, SI) BE) Razvojna agencija Sora d.o.o. (Škofja Loka, SI) Eurograf, podjetje za grafično dejavnost, poslovne storitve, Reco Music Management (Helmond, NL) trgovino, proizvodnjo in gradbeništvo d.o.o. (Velenje, SI) Representation of the Flemish Government (Wien, AT) European Union Baroque Orchestra (Oxford, GB) Réseau Européen de Musique Ancienne (Versailles, FR) Eventim SI d.o.o. (Ljubljana, SI) Riko, d.o.o. (Ljubljana, SI) Festival d'Aix en Provence (Aix en Provence, FR) Ruski center znanosti in kulture (Ljubljana, SI) Festival Baroque de Pontoise (Pontoise, FR) SIGIC - Slovenski glasbenoinformacijski center, društvo Festival Kvarner (Opatija, HR) (Ljubljana, SI) Festival Ljubljana (Ljubljana, SI) Sigma, družba za finančne in računovodske storitve ter davčno Festival Opera Barga (Barga, IT) svetovanje, d.o.o. (Škofja Loka, SI) Festival Velenje (Velenje, SI) Skica (Wien, AT) Figo, podjetje za storitve in trgovino, d.o.o. (Ljubljana, SI) Slikopleskarstvo Ferlan Tomaž s.p. (Gorenja vas, SI) Fondation Royaumont (Viarmes, FR) Slovenska filharmonija (Ljubljana, SI) Fondazione Cassa di Risparmio di Pisa (Pisa, IT) Slovenska škofovska konferenca (Ljubljana, SI) Francoski inštitut Charles Nodier (Ljubljana, SI) Slovenska turistična organizacija (Ljubljana, SI) GEN energija d.o.o. (Krško, SI) Slovenske železnice d.o.o. (Ljubljana, SI) Glasbena šola Brežice (Brežice, SI) Snaga javno podjetje d.o.o. (Ljubljana, SI) Glasbena šola Celje (Celje, SI) Stad Mechelen (Mechelen, BE) Glasbena šola Škofja Loka (Škofja Loka, SI) Šef, gostinstvo in trgovina, d.o.o. (Kranj, SI) Glazbeni atelier Pavlinić (Bestovje, HR) Terme Krka, zdraviliške, turistične in gostinske storitve, d.o.o., Gostilna Javornik Goran Pevec s.p. (Šentrupert, SI) Novo mesto (Novo mesto, SI) Hotel garni Paleta in trgovina za umetniško ustvarjanje, Irena Terme sprostitveni program aktivnosti Rogaška, hoteli in turizem Šuštar s.p. (Škofja Loka, SI) d.d. (Rogaška Slatina, SI) Ines tours turistična agencija, d.o.o., Ljubljana (Ljubljana, SI) The Early Music Shop (Saltaire, GB) Institut français (Paris, FR) Trgograd d.o.o., Litija (Litija, SI) Instituto Cervantes (Ljubljana, SI) Turistično društvo Jesenice na Dolenjskem (Jesenice na Iqbator poslovno svetovanje in marketing d.o.o. (Ljubljana, SI) Dolenjskem, SI) Italijanski inštitut za kulturo v Sloveniji (Ljubljana, SI) Turistično društvo Nova Cerkev (Nova Cerkev, SI) Javne službe Ptuj, podjetje za izvajanje gospodarskih javnih Ustanova Chopinov zlati prstan (Radovljica, SI) služb in drugih dejavnosti, d.o.o. (Ptuj, SI) Veleposlaništvo Francoske Republike (Ljubljana, SI) Javni sklad RS za kulturne dejavnosti Ljubljana, SI) Veleposlaništvo Kraljevine Nizozemske (Ljubljana, SI) Javni zavod krajinski park Goričko (Grad, SI) Veleposlaništvo Madžarske v Sloveniji (Ljubljana, SI) Javni zavod za kulturo in turizem Občine Velike Lašče - Veleposlaništvo Republike Avstrije (Ljubljana, SI) Trubarjevi kraji (Velike Lašče, SI) Veleposlaništvo Španije v Sloveniji (Ljubljana, SI) Javni zavod za kulturo Litija (Litija, SI) Vina Varlec, Simon Varlec s.p. (Podgorje pri Pišecah, SI) Jezikomat, jezikovna šola, Mojca Premrl s.p. (Vipava, SI) Vinogradnik Viki Štokojnik Nova Cerkev (Nova Cerkev, SI) Kabi d.o.o. (Ljubljana, SI) Vinogradniško vinarsko društvo občine Vojnik (Vojnik, SI) Kino Sora d.o.o. (Škofja Loka, SI) Zanfonamovil s.c. (Sevilla, ES) Koncertna direkcija Zagreb (Zagreb, HR) Zavod za kulturo Slovenska Bistrica (Slovenska Bistrica, SI) Krka, d.d., Novo mesto (Novo mesto, SI) Zavod za upravljanje kulturne dediščine Grad (Grad, SI) Kulturno umetniško društvo Popotovanje Frana Levstika Čatež ZKŠT Zavod za kulturo, šport in turizem Žalec (Žalec, SI) (Čatež, SI) Znanstvenoraziskovalni center slovenske akademije znanosti in Loški muzej Škofja Loka (Škofja Loka, SI) umetnosti (Ljubljana, SI) Lotrič laboratorij za meroslovje d.o.o. (Selca, SI) Župnija Čatež-Zaplaz (Velika Loka, SI) Mestna občina Ljubljana (Ljubljana, SI) Župnija Litija (Litija, SI) Mestna občina Velenje (Velenje, SI) Župnija Škofja Loka (Škofja Loka, SI) Mestna skupnost Žalec (Žalec, SI) Župnija Velika Dolina (Jesenice na Dolenjskem, SI) Ministère de la culture et de la communication (Paris, FR)
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Abbreviations EACEA The Education, Audiovisual and Culture Executive Agency / Izvršna agencija EU za izobraževanje, avdiovizualne umetnosti in kulturo MIZKŠ Ministry of Education, Science, Culture and Sport, Ljubljana, Slovenia n/a not available (the information is not available) REMA Réseau Européen de Musique Ancienne / Evropska mreža za staro glasbo, http://www.rema-eemn.net ZUJIK Zakon o uresničevanju javnega interesa za kulturo / Act Regulating the Realisation of the Public Interest in the Field of Culture
The countries’ ISO AT Austria CY Cyprus HR Croatia NL Netherlands codes used AU Australia CZ Czech Republic HU Hungary PL Poland BE Belgium DE Germany IL Israel PT Portugal BG Bulgaria DK Denmark IT Italy RS Serbia BR Brazil ES Spain JP Japan RO Romunia CH Switzerland FR France KR North Korea RU Rusia CN China GB Great Britain MK Rebuplic of SI Slovenia Macedonia CO Columbia GR Greece MX Mexico US United States of America
Contents page Logotypes 2 Impressions 3 I. PROGRAMME DESCRIPTION 4 II. FINANCIAL REPORT 6 Table 1 Financial Construction 2012 7 Table 2 Expenditure Comparison 2010-2012 8 Table 3 Income Comparison of 2010-2012 8 Table 4 The Artists’ Contribution to the Artistic Budget 9 Table 5 Information on REMA Festivals 9 Table 6 Comparison of the Seviqc Brežice with REMA Festivals 10 Table 7 Comparison with Local Public Institutions III HUMAN RESOURCES REPORT 11 Table 8 Number of Employees IV. PROGRAMME REPORT 12 Table 9 Number of Events 13 Table 10 Concert Programme 14 Table 11 The Residence of Artists for Each Ensemble 14 Table 12 The Residence of Artists According to Their Representation 14 Table 13 The statistics of the participants of Musica Locopolitana 15 Table 14 Visitors 16 Table 15 Income from Tickets 16 Table 16 Visitor Survey V. VISIBILITY 23 Table 17 An Overview of Visits to the Website 24 Table 18 An Overview of the Statistics of the Facebook Page www.facebook.com/Seviqc.Brezice.Festival 24 Table 19 A Demographic Overview of the Reach of Facebook Posts 25 Table 20 The Reach of the Seviqc Brežice 2012 Newsletters 26 Table 21 Publicity of the Festival VI. LIST OF PARTNER ORGANISATIONS 28 Abbreviations 29 The countries’ ISO codes used 29
Organiser of the Ars Ramovš zavod za umetnost, marketing, promocijo in investiranje, Ljubljana Seviqc Brežice festival: ID: SI51807041 Slovenska cesta 1, SI-1000 Ljubljana, T: +386 1 242 0812, +386 51 30 30 40, F: +386 1 242 0815, E: [email protected] http://www.seviqc-brezice.si
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