Book on Golden Egg
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Book on Golden Egg 3 Book on Golden Egg 110 years of Perutnina Ptuj TABLE OF CONTENTS INTRODUCTION 9 HISTORY OF PERUTNINA PTUJ 11 THE MOST IMPORTANT THRESHOLDS 1905–2015 11 PERUTNINA PTUJ IS CO-CREATED BY PEOPLE 55 CHRONOLOGY 129 2015–2000 129 1999–1998 133 1997–1991 153 1990 –1981 159 1980 –1969 165 1968–1961 169 1960–1951 175 1950–1946 187 1945–1919 209 1918–1905 213 7 PERUTNINA PTUJ 2015–1905 INTRODUCTION Perutnina Ptuj. Perutnina Ptuj 1905–2015. Perutnina Ptuj 1905–2015 and beyond. Here, we are launching the future. History is our teacher, and the future is our challenge. There has also repeatedly been proven the fact that it is necessary to respect the past road, in Perutnina Ptuj each time a new challenge for the future. The hundred-and-ten-year path we have walked in different time periods, in different political and economic arrangements, including the wars. Even three wars in the narrow area in which we co-create our economic activity in that part of the food industry, which has also in our time become the most popular and the most enticing nutritional foundation. Due to changing lifestyles of consumers, because of personal and social habits, and mainly because of the food that has become our strategy. Our attitude toward the future is expressed at this turning point facing backwards, just to tell and show what kind of energy and potential we have for the future. We do not rely on the inertia of the large systems operation. We manage Perutnina Ptuj with the responsibility towards future generations. We have resisted storms of every year, every decade and good century time. That is why the future is on the Perutnina side. The technology has already been our everyday and managed in such a way that the majority of natural properties are maintained in the final food; in its taste. At the same time, we are committed to fundamental objectives of corporate governance, growth, development and creation of competitive advantages. Therefore, we can further strengthen our social responsibility, employ and strengthen the foundation for the next century. The tastes are in fact eternal! Dr. Roman Glaser, Chairman of the Board of Directors and CEO of Perutnina Ptuj 9 THE MOST IMPORTANT THRESHOLDS 2015–1905 HISTORY OF PERUTNINA PTUJ Perutnina Ptuj Foundation 2015 A 40-million-euro capital increase of the company by SIJ approved at the shareholder’s meeting by a 98.8-percent majority ahead of events marking the 110th anniversary of Perutnina Ptuj. In this part of Europe, we have established the first premium chicken breeding (PPR) with free outlet chickens from farms. 2014 We have built a complex of farms for breeding of broilers in Kladari near Srbac, and completed the ownership consolidation of the subsidiary Perutnina Ptuj - Topiko in Serbia. 11 NAJPOMEMBNEJŠI MEJNIKI 2015–1905 2013 By the neighboring Croatia Entry Process into the EU, we have upgraded by optimization of logistic processes in this transport diversified country. We also completed a modern processing line for sausages in Perutnina Ptuj - Pipo Čakovec. 2012 The Management Board of Perutnina Ptuj has got a new five-year mandate for the management of the company, composed of: Dr. Roman Glaser, Chairman and CEO, Nada Krajnc, a Board member for procurement and sales, Tone Čeh, a Board member for economics and finance and Milan Čuš, a Board member for human resources management. In the PP – Agro, Perutnina Ptuj completed an investment in a drying-transportation capacities. 2011 Perutnina Ptuj was among ten largest Slovenian investors in Serbia. Pullus wines has among the major cellars become the highest rated in the world’s great assessments. A subsidiary Perutnina Austria started to operate. 13 THE MOST IMPORTANT THRESHOLDS 2015–1905 2010 Perutnina Ptuj establishes its own company in Macedonia and opens a food production line in a controlled atmosphere in Čakovec. PP Topiko Bačka Topola establishes a vertical reproduction process just years after being acquired by Perutnina Ptuj; 2009 At Ptuj, Perutnina Ptuj built a plant of protein concentrates - a rendering plant and technologically renovated the wines maturation process at Ptujska klet. Perutnina Ptuj has gained two important international certificates to facilitate its penetration to the European markets, namely: BRC and IFC. In Zagreb, we opened a modern logistics centre for distribution of EMSA and food in the neighbouring country. 2008 City of Tastes, the most significant foreign investment in Bosnia and Herzegovina at the time, starts operations in Breza, near Sarajevo as part of Perutnina Ptuj. Perutnina Ptuj BH Breza acquires the Halal certificate already in the same year. 15 THE MOST IMPORTANT THRESHOLDS 2015–1905 2007 The Ptujska klet wines acquire the name Pullus, which quickly evolves into a brand name of most frequently and most highly rated wines at the world’s largest wine competitions. Perutnina Ptuj establishes a new company, Perutnina Romania srl. 2006 By a systematic online communication , we provided even greater popularity among Perutnina Ptuj meat consumers; selling of meat and meat products increased. Systematic management of the company during the period of the global escalation of H5N1 strengthened the business situation of the Group. Perutnina Ptuj has acquired a majority share in Klaonica Agrounija, the manufacturing company for breeding poultry meat with a technological line for its treatment at Srbac. 17 THE MOST IMPORTANT THRESHOLDS 2015–1905 2005 In September, at the Academy Centenary of Perutnina Ptuj operation there gathered several thousands of business partners and employees. The Poli marathon was attended by 6 thousand recreational cyclists, so it became the most visited recreational cycling event in the country. 2004 The joint venture Perutnina Ptuj d.o.o. B.H. Sarajevo starts operations in Sarajevo. In June, the General Meeting approved a capital increase of the company in the form of issuing new shares in the amount of a billion of Tolars, which enabled the expansion of the multi-annual development of Perutnina Ptuj. 19 THE MOST IMPORTANT THRESHOLDS 2015–1905 2003 On Zagrebška cesta at Turnišče near Ptuj, we opened the most modern plant for ready-made meals, which have significantly contributed to the popularity of poultry dishes and expansion of assortment. Perutnina Ptuj establishes the organisational form of a concern, organises the first strategic management conference, inviting Bryan Tracy, who delivers a lecture on the art of management to managers and business partners in May. We organise the first in-house fair, with 105 tons of Ptuj chickens consumed at Oktoberfest in Munich. We organise the first Poli marathon, which later evolves into the most attended recreational cycling event in the country. 2002 Perutnina Ptuj absorbs Kmetijski kombinat Ptuj, becoming the largest farming company in the country. Even before, Perutnina Ptuj launched a takeover procedures of the then Agrokombinat Maribor and also finished them, by which it started to consolidate its position in the agricultural production. 21 THE MOST IMPORTANT THRESHOLDS 2015–1905 2001 An era of intensive acquisitions erupts, enabling a quick growth of production volumes, revenues and expansion of market potentials - Perutnina Ptuj acquires Pipo Čakovec and becomes its majority and then also the only stakeholder. At the end of the year, Perutnina Ptuj acquires an 18-percent stake in Jata d.d. Ljubljana, which it later entirely takes over. 2000 We were the first in the country who established a system of shallow cultivation of agricultural land in order to achieve greater fertility of the fields and preserve arable potential. The new presentational website, www.perutnina.si, launched as a form of interactive communication with the entire public and an encouragement to development of promotion and marketing on the internet. Reconstruction of the poultry slaughterhouse with leading-edge equipment completed at Ptuj. 23 THE MOST IMPORTANT THRESHOLDS 2015–1905 1999 Once again, Perutnina Ptuj wins the top award at a special competition of meat and meat products – Champion of Quality for 1999. As part of a one-year assistance to primary farming aimed at preserving hops production in Slovenia, Perutnina Ptuj produces 1290 tons of hops in the Savinja Valley. At Markovci, we open the most modern Perutnina Ptuj hatchery in this part of Europe. The investment is worth 900 million tolars. The Ptuj print shop becomes an independent company after 25 years of operation as part of Perutnina Ptuj. Individual production units across the entire company receive the ISO 9001 certificate of quality. 25 THE MOST IMPORTANT THRESHOLDS 2015–1905 1998 Perutnina Ptuj patés get new packaging, we started with the implementation of a new consumers friendly corporate image. The new smoking chamber completed at PC Mesna Industrija – an important stage in the rehabilitation of the processing plant. Perutnina Ptuj receives the top award - Champion of Quality - for its range of food products at a special national competition of meat products. Perutnina Ptuj introduces its new PP symbol. Perutnina Ptuj starts awarding Gold, Silver and Bronze Roosters for special achievements and support for the development of the poultry industry and the company. Before the end of the year, Perutnina Ptuj opened a completely renovated cuisine offer in the centre of the city and named it Gostilna PP. 27 THE MOST IMPORTANT THRESHOLDS 2015–1905 1997 In the process of ownership transformation, Perutnina Ptuj transforms from a socially-owned company into a joint-stock company. At the same time, Perutnina Ptuj as the first company in the country has carried out a capital increase, which has generated exceptional investment startup in the coming years. Perutnina Ptuj Director-General Dr Roman Glaser receives a special recognition from the Chamber of Commerce and Industry of Slovenia for special achievements in the development of the economy and Perutnina Ptuj.