Situation Statement
Client overview:
● National service sorority ● Founded in Oct. 1952 by eight college representatives at a constitutional convention at Beekman Towers in New York City ● Symbols and motto ○ Garnets and pearls ○ White rose ○ Shepard’s hook and Omicron ○ Maroon and white ○ “Unity in Service” ● 53 active collegiate chapters and 18 active alumni chapters in the U.S. ● Service Partners ○ Alex’s Lemonade Stand Foundation ○ American Cancer Society ○ March of Dimes ○ National Coalition of Homeless Veterans ● Requirements to be a sister: ○ Sisters must attend ⅔ rush days, induction, initiation and weekly chapters ○ Sisters must pay dues: $250 initially and $90 each subsequent semester ○ Each active sister must complete 20 hours of service per semester
● Established at UGA on March 20, 1958 ○ Chi Chapter (Southeast) ○ Current President: Logan Norris ○ Approximately 200 active sisters ● Statistics for the 2018-2019 school year ○ 10,598.56 hours completed by UGA sisters ○ $21,061.70 raised by UGA sisters
Target Audience:
● College-aged women at the University of Georgia ○ This demographic is who GSS is trying to recruit ○ Despite inclusivity, GSS has always been all-girls
SWOT Analysis:
● Strengths ○ Non-exclusivity ○ Price ○ Requirements are less intense ● Weaknesses ○ Lack of awareness ■ People assume it’s just service and not social events as well ○ Doesn’t advertise for events ■ Assume sisters will tell enough people to attend ● Opportunities ○ Men and people of other genders ○ Tabeling and more PR for events ○ Connecting with people in other service organizations who might be interested in joining GSS ■ Partnering with those organizations for events and fundraisers ● Threats ○ Panhellenic sororities ■ GSS is thought of as a “lesser” option
Key Messages:
● Gamma Sigma Sigma values unity, leadership, diversity, partnership and compassion ● Members have a commitment to service and have greatly impacted Athens and its surrounding areas ● GSS offers sisterhood and community
● Mission Statements: ○ “Gamma Sigma Sigma commits to creating and engaging in opportunities to serve on campuses and in the community to address local, national, and global needs.” Source ○ “...to assemble college and university students in the spirit of service to humanity and to develop friendship among students of all races and creeds.”
Deliverables
Fact Sheet:
Gamma Sigma Sigma Chi Chapter at UGA Fact Sheet
HISTORY In 1952, representatives from eight colleges and universities met for a Constitutional Convention at Beekman Tower in New York City with the goal of establishing a nationally based service organization. During this meeting, Gamma Sigma Sigma, a nonselective service sorority, was born.
SYMBOLS ASSOCIATED WITH GAMMA SIGMA SIGMA Colors: Maroon and White Symbols: Shepherd’s Crook and Omicron Flower: White Rose Jewels: Garnets and Pearls
MISSION STATEMENT AND VALUES Gamma Sigma Sigma follows the motto “unity in service,” and is founded on three pillars: service, friendship and equality. Gamma Sigma Sigma values diversity and encourages the forging of friendships through a shared goal of serving humanity. The Gamma Sigma Sigma Chi Chapter at UGA hopes to impact the University of Georgia’s campus and communities nationwide. The Chi Chapter at UGA has its own member-selected motto: “sisters in service.”
WHAT SETS GAMMA SIGMA SIGMA APART Gamma Sigma Sigma is one of the few sororities on college campuses nationwide that is not Panhellenic and is nonexclusive. Gamma Sigma Sigma’s dues are less costly than those for Panhellenic sororities, with the Fall 2019 Semester dues being $90. Unlike Panhellenic sororities, each sister in Gamma Sigma Sigma must complete twenty hours of community service each semester; however, members also enjoy all of the perks of Panhellenic sororities, such as semi-formals, formals and other social events. Standing service includes volunteering at organizations such as the Athens Humane Society and the Food Bank of Northeast Georgia, but members can petition hours from other volunteer opportunities they participate in.
NATIONAL CHAPTERS Gamma Sigma Sigma has 53 active collegiate chapters and 18 active alumni chapters.
ACTIVE MEMBERS IN THE GAMMA SIGMA SIGMA CHI CHAPTER AT UGA Approximately 200
SERVICE PARTNERS Alex’s Lemonade Stand, March of Dimes, American Cancer Society and the National Coalition for Homeless Veterans
SOCIAL MEDIA Website: www.gammasigmasigmauga.com Facebook: Gamma Sigma Sigma Chi Chapter at UGA
CONTACT FOR THE MEDIA: PR Coordinator: Maggie Dunn [email protected]
HEADQUARTERS PO Box 248 Rindge, New Hampshire USA
GAMMA SIGMA SIGMA CHI CHAPTER AT UGA LEADERSHIP President: Logan Norris Service VP: Lindsay Huizer Service Co-Chair: Estefania Ramirez Membership VP: Grace Gilbert Membership Co-Chair: Emma Roberts Social Chair 1: Lexi Long Social Chair 2: Rileigh McDonough PR Coordinator: Maggie Dunn Recording Secretary: Sydney Hutto Corresponding Secretary: Abby Palazzo Treasurer: Maelyn Ehrman Financial Secretary: Megan O'Reilly Alumni Liaison: Kathryn Buchanan National Representative: Lauren Tang Parliamentarian: Jessica Wenclawiak T-Shirt Chair: Lily Guthrie Sustainability Coordinator 1: Nishka Malik Sustainability Coordinator 2: Sami Snider District Director: Meredith Gray Chapter Advisor: Emily Clary
Last Updated 8/28/19
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Biography:
Gamma Sigma Sigma Chi Chapter at the University of Georgia
Photo credit
Logan Norris, the president of the Gamma Sigma Sigma Chi Chapter at the University of Georgia
Logan Norris serves as the president of the Gamma Sigma Sigma Chi Chapter at the University of Georgia. As president, Norris assures that the executive board functions as effectively as possible and helps maintain positive relationships within the sorority. In her presidential campaign, Norris said that she aims to be “professional, approachable, and accommodating” in everything she does. Her goal as president is to create a safe-space that fosters open communication and bonding opportunities so that Gamma Sigma Sigma can be a unified collaborative chapter.
Norris began her leadership in Gamma Sigma Sigma when she served as service vice president for the 2017-2018 school year after deciding to rush as a sophomore. Norris officially became part of GSS after her initiation in November of 2017. Her favorite service activities include volunteering to be a reading buddy at Barrow Elementary School, working at the Food Bank of Northeast Georgia and volunteering at a local speech therapy clinic. Norris currently works at Lindamood-Bell Learning Processes and The Speech Key Inc.
Norris is a 4th-year communication sciences and disorders major and human development and family sciences minor. She left Mountain View High School in her hometown of Lawrenceville, Georgia, to begin her journey at the University of Georgia in the fall of 2016.
When she is not doing service, Norris enjoys watching “Game of Thrones,” listening to “A Brief Inquiry Into Online Relationships” by The 1975 and going to concerts. Some of Norris’s passions include disability advocacy, social justice and working with kids. She loves changing her hair, baking, singing and doing hand lettering/calligraphy in her free time.
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Last Updated 9/4/19
Media List:
Gamma Sigma Sigma Media List
CHANNEL: The Red & Black CONTACT: Collin Huguley TITLE: Editor in Chief EMAIL: [email protected] PHONE: General number for The Red & Black: 706-433-3000 SOCIAL: Facebook NOTES: The Red & Black is the largest college newspaper in Georgia and distributes print papers both on and off campus. The Red & Black also uploads published articles onto its website. I think The Red & Black would be a good contact to reach out to because it has written about Gamma Sigma Sigma in the past. An article by Taylor West from 2013 explains how Gamma Sigma Sigma stands out among other sororities and fraternities because it focuses on service. According to The Red & Black’s website, it distributes “10,000 copies of the print edition both on and off campus, reaching nearly 45,000 students, faculty and staff.” This means that many students will receive information about Gamma Sigma Sigma’s mission and its rush dates if they were addressed in this paper.
CHANNEL: Flagpole CONTACT: Pete McCommons TITLE: Editor & Publisher EMAIL: 706-549-9523 PHONE: [email protected] SOCIAL: Facebook NOTES: Flagpole Magazine is a locally owned online and print newspaper that reports on activities, events and news in Athens, Georgia. Flagpole distributes its free print edition at more than 300 hundred locations in Athens, including on UGA’s campus. On Flagpole’s website, it describes the magazine as “a common point of reference for townie kids and city fathers, UGA students and their professors, waitstaff and their customers, movers and shakers and the moved and shaken.” This means it’s a great place to spread information about Gamma Sigma Sigma’s special events and rush dates and give general information about the organization because many UGA students and Athens residents will be read this paper.
CHANNEL: WUOG 95.5 FM CONTACT: Claire Torak TITLE: General Manager EMAIL: [email protected] SOCIAL: Twitter, Facebook NOTES: WUOG 95.5 FM is a noncommercial college radio station at the University of Georgia that is operated by students. I think WUOG would be a great way to publicize Gamma Sigma Sigma’s events and recruit new members because its audience is mostly students who attend UGA. It’s also important to have media outlets that aren’t just written because many students prefer to get their news through other means like the radio or social media. WUOG would appeal to a different segment of Gamma Sigma Sigma’s target audience that isn’t reached by newspapers.
CHANNEL: Stall Street Journal CONTACT: Diane Trap EMAIL: [email protected] PHONE: General number for the UGA Libraries: 706.542.3251 NOTES: The Stall Street Journal is a flyer that is created by the UGA Libraries and posted in bathroom stalls in the MLC, the Main Library and the Science building on UGA’s campus. I think reaching out to Diane Trap would be a good idea because the Stall Street Journal’s target audience is students. Since the flyer is posted in bathrooms where many people filter through every day, it will get a lot of impressions. This means that even if a student doesn’t seek out news by reading the paper, they will still see it. If the Stall Street Journal includes information about Gamma Sigma Sigma in its publications, students will become more aware of its mission and events, and learn how to become involved.
CHANNEL: Athens Banner-Herald (OnlineAthens) CONTACT: Kevin Clark TITLE: General Manager EMAIL: [email protected] PHONE: (706) 208-2280 SOCIAL: Twitter NOTES: The Athens Banner-Herald is a local newspaper targeted towards residents of Athens-Clarke County and its surrounding areas. This newspaper features many articles about UGA, and even has a whole tab dedicated to news about UGA. Many of the articles about UGA talk about organizations, their missions and what they’ve done for the community, so writing about a service sorority seems like something they might be interested in.
Press release:
GAMMA SIGMA SIGMA
FOR IMMEDIATE RELEASE Kaila Marcus, Public Relations Specialist Phone: 516-668-0001 Email address: [email protected] Social media address: Twitter @kailazoe
Rushing to Rush: The Gamma Sigma Sigma Chi Chapter at UGA Kicks off Fall 2019 Recruitment
ATHENS, Ga.– This week, the Gamma Sigma Sigma Chi Chapter at the University of Georgia begins its annual rush event that lasts from Sept. 18-20. Gamma Sigma Sigma is one of few sororities on UGA’s campus that is non-exclusive, meaning anyone who completes the rush process is welcome to join. The national service sorority starts its rush process more than one month after Panhellenic rush and aims to educate new pledges about GSS and introduce them to current sisters.
“Our rush event is an opportunity for sisters and the leadership board to advocate for Gamma Sigma Sigma and show pledges how the spirit of service can unite us,” said Logan Norris, the president of GSS at UGA. “The prospect of expanding our Gamma Sig family is something we look forward to every fall.”
On Sept. 18, Gamma Sigma Sigma sisters and recruits will meet in Tate Theatre at 7 p.m. for an informational session about the history of the organization and its values. From this meeting, pledges can decide if Gamma Sig is the right fit for them. Leading the event will be membership vice president Grace Gilbert and membership co-chair Emma Roberts.
The learning process will continue on the second day when sisters and recruits will gather in Memorial Hall at 7 p.m. to begin their involvement in community service at rotating workstations. Pledges will be able to bond with others by working side-by-side with them during these service activities. The final day, Sept. 20, is Wee-Oop Day, which stands for “we opt out” of Panhellenic customs. This is Gamma Sig’s version of bid day. Wee-Oop Day features a different theme each year, this year’s being “music festival,” and consists of eating food and playing games on Herty Field. Each recruit will be paired with a sister who will provide guidance and answer any questions the recruit might have.
For more information about Gamma Sigma Sigma’s fall 2019 rush event, please visit www.gammasigmasigmauga.com or email [email protected].
About Gamma Sigma Sigma: Gamma Sigma Sigma is a national service sorority founded by a group of eight college representatives during a Constitutional Convention on Oct. 12, 1952, at Beekman Towers in New York City. For the past 60 years, Gamma Sigma Sigma has worked hard to embody its motto, “unity in service,” by instilling in its members a commitment to helping others and improving their leadership skills.
GSS’s mission is to provide members with service opportunities both on campuses and in local communities nationwide. Gamma Sigma Sigma values unity, leadership and partnerships with its local and national service partners. It also promotes diversity and compassion among its members who have contributed millions of hours to service projects throughout its history.
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Pitch:
Rational: I think that this story is a good fit for the reporter because Kiley Roache is a sorority member at Stanford and columnist for The New York Times’ section “on campus.” The majority of the readers of this column are parents and students, which is the audience that GSS wants to reach. Roache is also the author of a book called, “Frat Girl” about a young woman who joins a fraternity. Roache recently wrote an article in 2018 for The New York Times called “The Future of Frats” that discusses the lack of diversity in Greek life and the issues of hazing. Gamma Sigma Sigma answers the call to many issues that Roache says should be fixed, such as having a nonexclusive rush process and various anti-hazing laws.
To : Kiley Roache Cc: Logan Norris
Subject: A beacon of inclusivity within Greek life on college campuses From: Kaila Marcus
Hi Kiley:
I recently read your article “The Future of Frats” on The New York Time’s website and found your analysis of the inclusivity and hazing within Greek life compelling. I particularly enjoyed your inquiry into the lack of diversity of members in sororities and fraternities.
The Gamma Sigma Sigma Chi Chapter at the University of Georgia is a nonexclusive service sorority, meaning that anyone who rushes will be accepted. I think that this organization addresses many of the issues you bring up about Greek life in your article. GSS’s policies mean that it is more diverse than many Panhellenic sororities and fraternities and is open to all including people of all genders. In addition, GSS has very strict rules in place regarding hazing, and even has an anti-hazing hotline as a resource for members. Gamma Sig also stands by its values, focusing on the betterment of the community and the cultivation of friendship among its members. I think your readers will find it fascinating to learn about this organization since Gamma Sigma Sigma stands apart from typical fraternities and sororities.
If you’re interested in covering a story about GSS, I can provide you with an interview with Gamma Sig at UGA’s president, Logan Norris, high resolution images from events and any other resources you may need. I will call you on Thursday to follow-up on this email.
Thanks, Kaila Marcus On behalf of the Gamma Sigma Sigma Chi Chapter at UGA 516-668-0001 Twitter: @kailazoe [email protected]
Blog:
Five Great Ways to Serve the Athens Community
10/16/19
Athens, Georgia is more than just a college town. Nicknamed “Live Music Central,” Athens is a place with an eclectic subculture, but more importantly, it’s downtown apartments and quaint suburbs are a place that many people call home. For those who want to give back to this unique city there are tons of great opportunities to lend a hand. Here are some local businesses and organizations in Athens that are looking for service volunteers.
1. Athens Area Humane Society
The Athens Area Humane Society is a private nonprofit organization and one of the few no-kill shelters in Athens. It describes itself as “a group of animal welfare activists.” For the past 25 years, the Humane Society has been helping decrease euthanasia rates by rescuing more than 5,000 animals each year, including feral cats.
Its programs for adoption and pet retention as well as its spay and neuter clinics have had a great impact on the Athens area. The Humane Society finds homes for approximately 1,000 animals in Georgia and other regions annually and spays and neuters over 4,000 animals each year. In addition, the Humane Society vaccinates over 1,500 animals annually and strives to educate the public about issues concerning animal welfare and pet owner responsibility.
Because the Humane Society does not receive any government funding or funding from any national humane organizations, it relies heavily on volunteers who help expand its impact. A popular volunteer role at the Humane Society is helping socialize the cats and dogs by playing with them, walking them and brushing them. Volunteers can also help in the spay and neuter clinic by wrapping surgical packs, sanitizing surgical equipment, unfolding newspapers and doing laundry. General shelter volunteers can help with needs such as answering phones, cleaning cages and doing dishes.
To sign up to volunteer at the Athens Area Humane Society visit here.
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2. West Broad Farmers Market and Garden
The West Broad Market Garden was created by the Athens Land Trust in 2012 at the vacant West Broad School, which has stood as an important cultural symbol of the historic African American neighborhood located there for almost 150 years. Through the creation of the farmer’s market garden, the Athens Land Trust aimed to empower the community and carry on the agricultural legacy of the West Broad School’s principal who set up garden plots for students to grow their own food and taught cooking and nutrition courses for adults in the early 1900s. Today, the garden is a Certified Naturally Grown agricultural site and practices sustainable farming.
In May 2013, the West Broad Farmers Market opened in the West Broad School’s courtyard to provide Athens residents with access to locally grown food that is affordable and healthy. The market also aims to provide locals with opportunities to sell their agriculture-based products.
The Athens Land Trust describes the Farmers Market as “a community-driven, education-oriented, weekly farmers market that supports local economic development & community wellness. Volunteers can expect to learn about farming, engage with your community, and meet other folks who share your passions!”
According to the West Broad Farmers Market’s website, from May 4 through Dec. 14 there will be volunteer opportunities every Saturday. Volunteers can assist with set-up and breakdown, staffing the welcome booth, supervising kids activities and helping with educational programming.
Volunteers can also assist with gardening at the West Broad Garden by completing tasks such as planting, weeding and harvesting.
Sign up to volunteer by clicking on a shift on this calendar. Send any questions to [email protected].
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3. Books for Keeps
Books for Keeps is a program whose mission is to give books to children in low-income families who might not have access to them at home. BFK has given more than 500,000 books to children in pre-K through 12th grade since 2009. Each May, BFK gives away all the books they’ve collected, inspected and sorted for the past eleven months. The books that BFK are unable to use are sold at its annual “BFK Book Sale” each August.
One of BFK’s main programs seeks to end “summer slide,” or the learning loss suffered by many children during the vacation months. Those without access to books over the summer, such as children from low-income families, are disproportionately affected by this loss, and by middle school, they may be up to three grade-levels behind their peers. According to research, this gap can have a negative impact on their chances of graduating from high school.
Books for Keeps prevents this gap by providing students with high-quality, exciting books. “It’s a strategy proven to have a similar impact to attending summer school, but at a fraction of the cost,” according to the Books for Keeps website.
BFK is searching for volunteers to help pick up books, which requires the ability to lift heavy boxes. It is also looking for people to assist with the BFK Book Sale, distribution and sorting books in its warehouse.
Sign up for volunteer opportunities by visiting BFK’s GivePulse dashboard. If you have a special skill that you’d like to lend Books for Keeps, such as bookkeeping, accounting, grant-writing or marketing, email Program Manager Justin Bray at [email protected].
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4. Project Safe
Project Safe is a 501(c) (3) nonprofit organization founded in Athens, Georgia. Project Safe says that its mission is to “end domestic violence through prevention and educational programs, crisis intervention, ongoing supportive services for survivors of domestic violence and their children, and advocacy/ systems change work in our community.”
Project safe has expanded tremendously since its start as a network of safehouses and now has both short-term and long-term services ranging from hotline crisis counseling to support through its Follow Up and Rapid Re-Housing programs. Project Safe also educates the public through presentations on domestic violence and local resources and training sessions on dynamics, lethality factors and safety planning. Project Safe also has a thrift store where all of its clients can shop free of charge, and the proceeds directly fund its services.
“Volunteers make it possible for Project Safe to provide victims and survivors of domestic violence with more extensive services than our small staff could provide alone, and volunteers bring energy, enthusiasm, diversity, and new skills to our team,” says Project Safe.
Project Safe has many volunteer positions available, ranging from tutors for adults and children, children and teen mentors and thrift store workers. Volunteers in direct service positions are required to take a background test and complete formal domestic violence training through sessions that are scheduled on a needs basis.
Volunteers can check this regularly updated list for position openings. Click here to download a Project Safe Volunteer Application.
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5. Food Bank of Northeast Georgia
Founded in 1992, the Food Bank of Northeast Georgia is a 501(c)3 that began with the goal of ending hunger in 14 counties. For more than 25 years, it has served these 14 counties by distributing more than 11 million pounds of food to their service areas each year with the help of more than 225 partner organizations.
According to the Food Bank’s website, after it gathers donated items and purchased food surplus, the food is processed, stored, and distributed back to people in need. The Food Bank distributes food to families through local, regional and national product partners such as smaller nonprofits and other human-service agencies. Mobile pantry events and community programs such as childhood and senior hunger programs are just some of the ways people in the community receive food.
People can assist with the packaging and sorting process by signing up to volunteer. According to the Food Bank’s website, volunteer opportunities are broken into two categories, walk-in hours and call-in hours:
Walk-in hours: Tuesday, Wednesday, Thursday from 9:30 a.m.-noon and 1 p.m. -4 p.m. Call-in hours: Monday and Friday 9:30am-noon and 1pm-4pm.
To reach the volunteer department or schedule a time email: [email protected] or call us during regular business hours.
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Social Media Plan:
Instagram:
Goal: My goal for this platform is to post aesthetically pleasing pictures from Gamma Sigma Sigma events as Instagram posts and use Instagram stories to advertise for events and items that are for sale. I tend to think of Instagram stories as advertising something when it’s for an organizational account, and posts as more aesthetically pleasing photos. I want to post a lot of pictures of sisters on Instagram because I know that Instagram posts featuring people are more successful. Target audience: My target audience is college-aged girls from the University of Georgia, especially those already in the Gamma Sigma Sigma Chi Chapter at UGA. I chose this audience because that is the main demographic of GSS and the type of people it aims to recruit. Rationale for using this SM app: The reason I chose Instagram as one of the two social media platforms is because it is especially popular among 18- to 24-year-olds, which is the age range of my target audience. Seventy-five percent of individuals in this age range claim to use Instagram. GSS also has a lot of aesthetic pictures and photos of sisters which fits in with Instagram’s vibe.
1. Wee-oop Day t-shirt: Instagram story
Text: N/A Day/time: I will post this story on November 5, 2019 at 1 p.m. Approach: My goal for this Instagram story was to show people the design of the new Big/Little t-shirt and tell them that it is available for purchase so GSS can generate sales. I decided to do an Instagram story instead of an Instagram post because I am advertising something and this graphic does not feature the typical elements of an Instagram post such as faces. In addition, the Instagram story format allows me to post text directly on top of the image and add a swipe up link that more people are bound to click on in comparison to links in the description of posts because a lot of people don’t bother reading captions. I chose the graphics for this story based on the theme of Wee-oop day: galaxy. I decided to post this story at 1 p.m. because it is a common lunchtime for students at college and, therefore, they are more likely to check their phones and see the post.
2. Boo at the Zoo: Instagram post
Text: Thank you Zoo Atlanta for letting the Gamma Sigma Sigma sisters help out at the annual Boo at the Zoo event! 女 #trick-or-treat #service #zooatlanta Day/time: October 27, 2019 at 6 p.m. Approach: I decided to make this an Instagram post because it is a good size and features faces and the sisters doing GSS’s hand symbol. I wanted to post this photo because it shows the sign of Boo at the Zoo and and lets GSS’s followers see what kind of volunteer activities the sorority participates in. I also decided to post this at 6 p.m. because it is a few hours after the event ends and the volunteers will be posting their pictures from the day and looking for other pictures from the event. I added an emoji because they are gaining popularity on Instagram and two hashtags that I know are frequently utilized and will, therefore, draw traffic to the GSS page.
3. Semi-formal tickets: Instagram story
Text: N/A Day/time: November 1, 2019 at 11 a.m. Approach: I decided to make this an Instagram story because, as I mentioned before, I think Instagram stories are more suited/used for ads. I also wanted to add a call to action “swipe up” link that would bring people to the site where they can purchase tickets. Design wise, I was looking to make this story look nostalgic, hence the polaroid frame and black-and-white background. The background image is reminiscent of the light that shines off of a disco ball which I thought fit into the “party” or “dance” theme. I also posted it on this date because I wanted to allow a good amount of time for people to buy tickets before the event.
4. Halloween: Instagram post
Text: Gamma Sigma Sigma wishes everyone a Happy Halloween and #throwbackthursday with this picture from Phi Sig’s haunted house last year. Day/time: October 31, 2019 at 9 a.m. Approach: My approach for this post was to wish GSS’s followers a Happy Halloween with a spooky post while also showing a picture from a past event that Gamma Sig attended. Since Halloween is on a Thursday, I thought making this post a throwback Thursday would be a good idea (because it is a popular hashtag and will draw traffic to the page), especially since it’s a picture from the past. I also decided to post this at 9 a.m. on Halloween so people will see it when they wake up in the morning.
5. Taste of Trivia: Instagram post
Text: Thank you to all the sisters who came out for Taste of Trivia! Congrats to team “Gamma Sig Squad” for winning the grand prize with 22/25 correct answers. #trivia Day/time: October 25, 2019 at 8 p.m. Approach: My approach for this was to post a cute picture from Gamma Sig’s Taste of Trivia event to show those who follow GSS on Instagram that it holds events that are not just service-related. I liked this picture because it shows the girls looking happy and holding up the Gamma Sigma Sigma hand symbol. I think it really shows the sisterhood among the ladies in GSS. I also wanted to acknowledge/announce the winners of the trivia with this post. I added #trivia because I feel like it has 1 million posts under this tag on Instagram (meaning it’s pretty popular and will draw traffic) and it was relevant to the post.
Facebook:
Goal: My goal for Gamma Sigma Sigma’s presence on Facebook is to advertise for relevant events with more detailed descriptions that are still relatively short. With each post I want to add a fun graphic that will help the post standout among the other text posts in peoples’ feeds. In relation to Gamma Sig’s Instagram presence, I want to use Facebook as a source of information about GSS’s events and Instagram as the place where I post pictures from GSS’s events. Target audience: My target audience for Facebook is a little bit wider than it is for Instagram because many of Gamma Sigma Sigma’s events are open to people who are not just sisters. In addition some service representatives follow GSS’s Facebook page. Therefore, I will try to appeal to mostly college-aged students, not just girls or sisters, and keep things pretty service/membership oriented for any browsing representatives. Rationale for using this SM app: I chose to use Facebook because it is the most used social media platform and Gamma Sigma Sigma’s main way of communicating with sisters is through its Facebook page. Facebook also is more characteristic of longer captions, which Gamma Sigma Sigma would need to explain their events and give more detailed information. Although Snapchat is the second most used in my target age group, it is way too limited in scope and the images only last 24 hours at most.
1. Big/Little reveal
Text: MITs and sisters, the long-awaited day is almost here! Come to Gamma Sig’s Big/Little reveal on Nov. 15 in MLC 171 so you can meet your new family member. Bigs, remember to arrive 15 minutes early and make sure to coordinate outfits with your Little so they can find you on reveal day. Day/time: October 30, 2019 at 1 p.m. Approach: My goal for this post was to pump-up the MITs and sisters for Big/Little reveal with a colorful graphic and the image of two smiling girls who look like they’re having a good time. In addition, I also wanted to remind them about the protocol for reveal day so that things run smoothly. I picture this post not as an announcement of Big/Little reveal but more as a hype post leading up to the event.
2. Service day
Text: Gamma Sig’s service day is right around the corner! Come bond with your sisters while making these adorable penguins to send to the Children’s Inn at the National Institute of Health. The NIH researches cases of illnesses in children while providing support such as housing and donations to their families. Day/time: November 1, 2019 at 11 a.m. Approach: My approach for this post was to motivate people to attend service day and provide information about it. I added the cute picture of the penguins and added the line “wanna learn how to make one of these guys?” because I wanted people to know that they would be making fun crafts and not just doing some boring activity. I also added some information about the organization these penguins are going to because I wanted people to have an emotional reaction and feel a desire to help out. I added a link to the NIH’s website so that people can find more information about the organization.
3. Yard sale
Text: The annual yard sale is back! Come shop till you drop with the Gamma Sig sisters to benefit its national service partner, March of Dimes, a nonprofit that aims to help mothers and babies. All donations appreciated! Email Maggie Dunn at [email protected] to have your donation picked up. Day/time: October 20, 2019 at 11 a.m. Approach: My goal for this post was to advertise the yard sale in hopes that Gamma Sig would get a good turnout. I also added information about the organization that GSS will donate the profits to so that people know that there is a deeper reasoning behind this event. I also added the contact information for the person running the yard sale and asked people to donate items because the more things GSS has to sell, the more money it will raise and the more diverse amount of clothes there will be at the sale. I added a link to March of Dimes website so people can find more information about it.
4. Button sale
Text: Looking for the perfect gift for your new little? Come to GSS’s button sale in MLC 171 after chapter to find a button that will fit your little’s personality perfectly! Big buttons are $5 and small buttons are $2. Cash, credit and Venmo are all accepted. Day/time: October 25, 2019 10 a.m. Approach: My approach for this Facebook post was to get people to attend the button sale and provide them information about its time, prices and location. I also tied in that the button would be perfect Big/Little gifts because this season is Big/Little reveal and buttons have always been a cheap, good gift to give in baskets.
5. Diversity Chapter
Text: Gamma Sigma Sigma is excited to announce that the African club will be its guest for its annual diversity chapter! The AC will perform multiple dance and drum numbers on October 31, 2019 at 8 p.m. in MLC 171. All are welcome, free of charge. Day/time: October 10, 2019 at noon Approach: My approach for this post was to advertise GSS’s diversity chapter by creating a colorful, fun looking graphic that would draw the viewer’s attention and provide them with information about the event. I wanted to add that the event was free of charge because many people won’t bother attending if they think it costs money.