Situation Statement Client overview: ● National service sorority ● Founded in Oct. 1952 by eight college representatives at a constitutional convention at Beekman Towers in New York City ● Symbols and motto ○ Garnets and pearls ○ White rose ○ Shepard’s hook and Omicron ○ Maroon and white ○ “Unity in Service” ● 53 active collegiate chapters and 18 active alumni chapters in the U.S. ● Service Partners ○ Alex’s Lemonade Stand Foundation ○ American Cancer Society ○ March of Dimes ○ National Coalition of Homeless Veterans ● Requirements to be a sister: ○ Sisters must attend ⅔ rush days, induction, initiation and weekly chapters ○ Sisters must pay dues: $250 initially and $90 each subsequent semester ○ Each active sister must complete 20 hours of service per semester ● Established at UGA on March 20, 1958 ○ Chi Chapter (Southeast) ○ Current President: Logan Norris ○ Approximately 200 active sisters ● Statistics for the 2018-2019 school year ○ 10,598.56 hours completed by UGA sisters ○ $21,061.70 raised by UGA sisters Target Audience: ● College-aged women at the University of Georgia ○ This demographic is who GSS is trying to recruit ○ Despite inclusivity, GSS has always been all-girls SWOT Analysis: ● Strengths ○ Non-exclusivity ○ Price ○ Requirements are less intense ● Weaknesses ○ Lack of awareness ■ People assume it’s just service and not social events as well ○ Doesn’t advertise for events ■ Assume sisters will tell enough people to attend ● Opportunities ○ Men and people of other genders ○ Tabeling and more PR for events ○ Connecting with people in other service organizations who might be interested in joining GSS ■ Partnering with those organizations for events and fundraisers ● Threats ○ Panhellenic sororities ■ GSS is thought of as a “lesser” option Key Messages: ● Gamma Sigma Sigma values unity, leadership, diversity, partnership and compassion ● Members have a commitment to service and have greatly impacted Athens and its surrounding areas ● GSS offers sisterhood and community ● Mission Statements: ○ “Gamma Sigma Sigma commits to creating and engaging in opportunities to serve on campuses and in the community to address local, national, and global needs.” Source ​ ○ “...to assemble college and university students in the spirit of service to humanity and to develop friendship among students of all races and creeds.” Deliverables Fact Sheet: Gamma Sigma Sigma Chi Chapter at UGA Fact Sheet HISTORY In 1952, representatives from eight colleges and universities met for a Constitutional ​ Convention at Beekman Tower in New York City with the goal of establishing a ​ ​ ​ nationally based service organization. During this meeting, Gamma Sigma Sigma, a ​ ​ nonselective service sorority, was born. SYMBOLS ASSOCIATED WITH GAMMA SIGMA SIGMA Colors: Maroon and White Symbols: Shepherd’s Crook and Omicron Flower: White Rose Jewels: Garnets and Pearls MISSION STATEMENT AND VALUES Gamma Sigma Sigma follows the motto “unity in service,” and is founded on three ​ pillars: service, friendship and equality. Gamma Sigma Sigma values diversity and encourages the forging of friendships through a shared goal of serving humanity. The Gamma Sigma Sigma Chi Chapter at UGA hopes to impact the University of Georgia’s campus and communities nationwide. The Chi Chapter at UGA has its own member-selected motto: “sisters in service.” WHAT SETS GAMMA SIGMA SIGMA APART Gamma Sigma Sigma is one of the few sororities on college campuses nationwide that ​ is not Panhellenic and is nonexclusive. Gamma Sigma Sigma’s dues are less costly ​ than those for Panhellenic sororities, with the Fall 2019 Semester dues being $90. ​ ​ Unlike Panhellenic sororities, each sister in Gamma Sigma Sigma must complete twenty hours of community service each semester; however, members also enjoy all of the perks of Panhellenic sororities, such as semi-formals, formals and other social events. Standing service includes volunteering at organizations such as the Athens Humane Society and the Food Bank of Northeast Georgia, but members can petition hours from other volunteer opportunities they participate in. NATIONAL CHAPTERS Gamma Sigma Sigma has 53 active collegiate chapters and 18 active alumni chapters. ACTIVE MEMBERS IN THE GAMMA SIGMA SIGMA CHI CHAPTER AT UGA Approximately 200 SERVICE PARTNERS Alex’s Lemonade Stand, March of Dimes, American Cancer Society and the National Coalition for Homeless Veterans SOCIAL MEDIA Website: www.gammasigmasigmauga.com ​ ​ Facebook: Gamma Sigma Sigma Chi Chapter at UGA CONTACT FOR THE MEDIA: PR Coordinator: Maggie Dunn ​ [email protected] HEADQUARTERS PO Box 248 Rindge, New Hampshire ​ ​ USA GAMMA SIGMA SIGMA CHI CHAPTER AT UGA LEADERSHIP President: Logan Norris ​ Service VP: Lindsay Huizer ​ ​ Service Co-Chair: Estefania Ramirez ​ ​ Membership VP: Grace Gilbert ​ ​ Membership Co-Chair: Emma Roberts ​ ​ Social Chair 1: Lexi Long ​ ​ Social Chair 2: Rileigh McDonough ​ ​ PR Coordinator: Maggie Dunn ​ ​ Recording Secretary: Sydney Hutto ​ ​ Corresponding Secretary: Abby Palazzo ​ ​ Treasurer: Maelyn Ehrman ​ ​ Financial Secretary: Megan O'Reilly ​ ​ Alumni Liaison: Kathryn Buchanan ​ ​ National Representative: Lauren Tang ​ ​ Parliamentarian: Jessica Wenclawiak ​ ​ T-Shirt Chair: Lily Guthrie ​ ​ Sustainability Coordinator 1: Nishka Malik ​ Sustainability Coordinator 2: Sami Snider ​ District Director: Meredith Gray ​ Chapter Advisor: Emily Clary ​ Last Updated 8/28/19 ### Biography: Gamma Sigma Sigma Chi Chapter at the University of Georgia Photo credit Logan Norris, the president of the Gamma Sigma Sigma Chi Chapter at the University of Georgia Logan Norris serves as the president of the Gamma Sigma Sigma Chi Chapter at the University of Georgia. As president, Norris assures that the executive board functions as effectively as possible and helps maintain positive relationships within the sorority. In her presidential campaign, Norris said that she aims to be “professional, approachable, and accommodating” in everything she does. Her goal as president is to create a safe-space that fosters open communication and bonding opportunities so that Gamma Sigma Sigma can be a unified collaborative chapter. Norris began her leadership in Gamma Sigma Sigma when she served as service vice president for the 2017-2018 school year after deciding to rush as a sophomore. Norris officially became part of GSS after her initiation in November of 2017. Her favorite service activities include volunteering to be a reading buddy at Barrow Elementary School, working at the Food Bank of Northeast Georgia and volunteering at a local speech therapy clinic. Norris currently works at Lindamood-Bell Learning Processes and The Speech Key Inc. Norris is a 4th-year communication sciences and disorders major and human ​ development and family sciences minor. She left Mountain View High School in her ​ hometown of Lawrenceville, Georgia, to begin her journey at the University of Georgia in the fall of 2016. When she is not doing service, Norris enjoys watching “Game of Thrones,” listening to “A Brief Inquiry Into Online Relationships” by The 1975 and going to concerts. Some of Norris’s passions include disability advocacy, social justice and working with kids. She loves changing her hair, baking, singing and doing hand lettering/calligraphy in her free time. ### Last Updated 9/4/19 Media List: Gamma Sigma Sigma Media List CHANNEL: The Red & Black ​ CONTACT: Collin Huguley ​ TITLE: Editor in Chief EMAIL: [email protected] PHONE: General number for The Red & Black: 706-433-3000 ​ SOCIAL: Facebook ​ ​ NOTES: The Red & Black is the largest college newspaper in Georgia and distributes print papers both on and off campus. The Red & Black also uploads published articles onto its website. I think The Red & Black would be a good contact to reach out to ​ ​ because it has written about Gamma Sigma Sigma in the past. An article by Taylor ​ ​ ​ West from 2013 explains how Gamma Sigma Sigma stands out among other sororities and fraternities because it focuses on service. According to The Red & Black’s website, it distributes “10,000 copies of the print edition both on and off campus, reaching nearly ​ 45,000 students, faculty and staff.” This means that many students will receive ​ information about Gamma Sigma Sigma’s mission and its rush dates if they were addressed in this paper. CHANNEL: Flagpole ​ CONTACT: Pete McCommons ​ TITLE: Editor & Publisher ​ EMAIL: 706-549-9523 ​ PHONE: [email protected] SOCIAL: Facebook ​ ​ NOTES: Flagpole Magazine is a locally owned online and print newspaper that reports on activities, events and news in Athens, Georgia. Flagpole distributes its free print edition at more than 300 hundred locations in Athens, including on UGA’s campus. On Flagpole’s website, it describes the magazine as “a common point of reference for townie kids and city fathers, UGA students and their professors, waitstaff and their customers, movers and shakers and the moved and shaken.” This means it’s a great place to spread information about Gamma Sigma Sigma’s special events and rush dates and give general information about the organization because many UGA students and Athens residents will be read this paper. CHANNEL: WUOG 95.5 FM ​ CONTACT: Claire Torak ​ TITLE: General Manager EMAIL: [email protected] SOCIAL: Twitter, Facebook ​ ​ ​ ​ NOTES: WUOG 95.5 FM is a noncommercial college radio station at the University of Georgia that is operated by students. I think WUOG would be a great way to publicize ​ Gamma Sigma Sigma’s events and recruit new members because its audience is mostly