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Felelős Turizmus 2017

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Felelős Turizmus 2017 Felelős Turizmus Nemzetközi Tudományos Konferencia 2017. Szent István Egyetem Gazdasági, Agrár- és Egészségtudományi Kar Békéscsaba Felelős Turizmus Nemzetközi Tudományos Konferencia 2016. november 29.-30. - december 1. A KONFERENCIA TUDOMÁNYOS BIZOTTSÁGA: Dr. Árpási Zoltán PhD főiskolai docens, (SZIE GAEK) Dr. Szabó Lajos DSc egyetemi tanár, (SZIE GTK) Dr. Guth László CSc egyetemi docens (SZIE GTK) Dr. Remenyik Bulcsú PhD főiskolai docens (BGE KVIK) Dr. Gurzó Imre CSc főiskolai tanár, (SZIE GAEK) Dr. Máthé Ilona dr univ. főiskolai docens (SZIE GAEK) Dr. Glózik Klára PhD, főiskolai docens (SZIE GAEK) Kölcseyné Balázs Mária, tanársegéd (SZIE GAEK) Károlyi András hivatalvezető (SZIE GAEK) SZERKESZTETTE: Dr. Árpási Zoltán PhD főiskolai docens, (SZIE GAEK) Dr. Gurzó Imre CSc főiskolai tanár, (SZIE GAEK) LEKTORÁLTA: Dr. Bodnár Gábor PhD Dr. Egri Zoltán PhD Dr. Kiss Csilla PhD Dr. univ. Máthé Ilona Dr. Micheller Magdolna CSc Dr. univ. Nagy Zsuzsanna Dr. Nyári Csaba PhD Dr. Simon Sándor PhD TECHNIKAI SZERKESZTŐ: Nagy Tiborné Kiadja: Alapítvány a Felsőfokú Közgazdasági Képzésért Békés Megyében Felelős Kiadó:Dr. Gurzó Imre kuratóriumi elnök Készült: Kopirex-Ker Kft. ISBN 978-963-12-8379-2 (Print) ISBN 978-963-12-8381-5 (Online) Felelős turizmus Tartalomjegyzék Előszó ............................................................................................................................... 6 Prof. Dr. COSER Cornelia Where are we heading? ........................................................................................ 7 Dr. DURAY Balázs PhD Fenntartható turizmus, felelős vidékfejlesztés ................................................... 13 Dr. ELEXA Ľuboš PhD Responsible Business In Irresponsible Times (The Case Of Tourism Businesses’ Financial Conditions) ............................... 20 Dr. ELEXOVA Ľudmila,PhD. – Dr. ELEXA Ľuboš PhD Responsible Tourism In The Framework Of Eu Actions (Contribution Of “European” Awards To The Sustainable And Responsible Tourism Development) ....................................................................................... 30 Dr. GLÓZIK Klára– OLÁH Réka Turisztikai Desztináció Menedzsment (Tdm) Szervezet Szerepe Gyomaendrőd Turizmusában .................................... 38 Dr. GURZÓ Imre CSc – Dr. ÁRPÁSI Zoltán PhD. - GÖDÖR Zsuzsanna – KÁROLYI András Adalékok békés megye természeti földrajzának turisztikai vonatkozásaihoz ................................................................................ 45 Dr. HRABOVSZKI Katalin Szervezet és szervezeti tudás az intézményrendszer kontextusában -Gondolatok a szakképzés átalakításának kapcsán ........................................ 53 KEREKESNÉ MAYER Ágnes – KOVÁCS Gyöngyi – BUJDOSÓ Zoltán Nyissuk ki az „ajtót” a magyar sajtok előtt ........................................................ 60 KOVÁCS Gyöngyi – LAKATOS Márk Vajköpülés a slow food jegyében ........................................................................ 66 KOVÁCS Gyöngyi - KEREKESNÉ Dr. MAYER Ágnes- DOMJÁNNÉ Dr. NYIZSALOVSZKI Rita Felelős vállalatvezetés, avagy a „csillagalapú CSR” a magyar szállodaiparban .............................................. 72 4 Felelős turizmus PALLÁS Edit Borfogyasztás és borválasztás elemzése kérdőíves vizsgálat és mélyinterjú alapján ...................................................................................... 79 PALLÁS Edit– SZŰCS Csaba A turizmus helyzete, a borturizmus lehetőségei, foglalkoztatási szerepe ........ 86 Dr. REMENYIK Bulcsú PhD. – Prof. Dr. habil. SZABÓ Lajos DSc − Dr. GUTH László CSc A tóturizmus helyzete magyarországon és a turizmus kutatása a balatonnál ................................................................ 93 SZELEI Antónia – Dr. MALATYINSZKI Szilárd PhD A felnőttképzés értékei napjainkban .............................................................. 103 SZŰCS Csaba – MARSELEK Sándor – KORSÓS SCHLESSER Ferenc Innovációs lehetőségek a turizmusban .......................................................... 112 NGUYEN TRINH Thanh Nguyen THE OPPORTUNITIES AND CHALLENGES OF EU-VIETNAM FREE TRADE AGREEMENT (EVFTA) .......................... 120 Dr. VARGA-NAGY Adrienn A turizmus helyzete a vidéki területeken ....................................................... 133 Dr. VARGA-NAGY Adrienn Turizmushoz kapcsolódó pályázati források eloszlása a 2007-2013-as programozási időszakban ............................................................................... 141 VIRÁG Ágnes Egy TDM szervezet hatékonysága a tokaji borvidéken ................................. 149 5 Felelős turizmus Előszó 2016. november 30-án a SZIE Gazdasági, Agrár- és Egészségtudományi Kar Békéscsabai Campusán került megrendezésre a „Felelős Turizmus” nemzetközi tudományos konferencia. A konferenciát a SZIE Gazdasági, Agrár- és Egészségtudományi Kar Békéscsabai Campusa, valamint a SZIE Gazdasági és Társadalomtudományi Kar Regionális Gazdaságtani és Vidékfejlesztési Intézet Turizmus-vendéglátás Tanszéke szervezte, két civil alapítvány, az „Alapítvány a Felsőfokú Közgazdasági Képzésért Békés Megyében” és a „Pro Senior Talentum Alapítvány” hathatós anyagi támogatásával. A konferencia programjába bekapcsolódók (magyar, román és szlovák részvevők) a délelőtt folyamán öt plenáris előadást – neves turisztikai szakemberek prezentációját – hallgathattak meg, a délután folyamán pedig három szekció (Gazdaság, turizmus, vidékfejlesztés szekció, Nemzetközi szekció, Poszter szekció) munkájába kapcsolódhattak be. A szervezők és e kötet szerkesztői ezúton fejezik ki hálás köszönetüket a plenáris ülés előadóinak, név szerint és az előadások sorrendjében: Dr. Szalók Csilla főiskolai tanár intézetvezető asszonynak (FATOSZ elnök), Hégely Sándor fesztivál igazgatónak (Csabai Kolbászfesztivál), Prof. Dr. Gundel János főiskolai tanárnak (BGE), Dr. habil. Lugasi Andrea dékánnak (BGE) és Dr. Ruszinkó Ádám turisztikai szakértőnek mindazért az értékes hozzájárulásért, amelyet prezentációjuk a konferencia sikerre vitelében jelentett. Jelen kötet összesen 19 szakcikket tartalmaz. Egyrészt közkinccsé teszi mindazokat a turisztikai témájú írásműveket, amelyeket a konferencián előadók a megadott határidőig írásban a szerkesztő bizottsághoz eljuttattak, továbbá tartalmaz még néhány, a konferencia témájához valamilyen módon kapcsolódó, vagy ahhoz bár nem kapcsolódó, de gazdaságtudományi tárgyú szakcikket. Ez a széles tematika megnehezítette a szerkesztők dolgát abban a tekintetben, hogy a szerteágazó témák okán nagyon nehéz volt a kötetnek valamilyen - szakmai szempontokon alapuló - belső logikai rendet adni. E tekintetben végül a szerkesztők, a szerzők szerinti ABC sorrend alkalmazása mellett döntöttek. A szerkesztők remélik, hogy a cikkek áttanulmányozása után az Olvasó úgy érzi majd, hogy a jelen tanulmánykötet: - egyrészt hűen visszaadja a 2016 novemberi konferencia szemléleti, probléma kezelési, tematikai, módszertani, szakirodalmi-elméleti és konklúzióbeli gazdagságát, - másrészt jól szolgálhatja a gyorsan fejlődő hazai turizmus egyetemes ügyét, s végeredményben - elősegíti azt a törekvést, hogy hazánkban is mielőbb kialakuljon egy mindenre oda figyelő - a természeti értékeinkre, a gazdaság szempontjaira és a társadalmi-települési hatásokra egyaránt tekintettel lévő - „felelős” turizmus. A szerkesztők 2017. január 20. 6 Felelős turizmus WHERE ARE WE HEADING? Cornelia COSER1 1Department of Modern Languages and Socio-Human Sciences "Aurel Vlaicu" University, Arad, Romania [email protected] Introduction "Re-modelling the role of the teacher has been the issue for quite a few years. The problem that arises is that, due to the rapid changes nowadays, the future for which the teacher is preparing his/her students is to a great extent unknown to him/her. Under the circumstances, multifarious decisions have to be taken at each step and thus the teacher's metamorphosis will include modification, diversification, development and reform instead of preservation and sustenance of old, albeit well-established, values. How does the teacher of English and American literature cope with the fresh role he/she has been assigned?" I was writing the above paragraph in a 2011 article ("The Context Has Changed – So Shall the Teacher") but in today's social and technological context, the problem has become even more complex since it challenges the very idea of teaching and educating, not so much the role and utility of it, but the manner of achieving the instructional process (which has lied at the basis of national and international educational systems) in a way that is sustainable and useful. Will educational institutions become superfluous the way we understand them now? Will education itself become more of a private matter? Examples, such as home tutoring in the U.S.A., distance learning in Australia, seem to slide the scales in this direction, the same way as the established tutorial tradition of England's elite universities where students spend hundreds of private hours in libraries. "A tutorial usually involves discussion of an essay, which you have produced based on your own reading and research that week. You will normally be expected to produce between eight and twelve pieces of written work each term" (http://www.ox.ac.uk/). The technological context In lack of a homogenous body of arguments, I will mention some facts and situations which shape the contemporary stage. Some scientific innovations mainly in the second half of the 20th century, apparently digging at the basis of long-established traditions of thought and institutions (such as the nation state) were originally
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