Not Only Pizza
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MAGAZINE FEBRUARY 2019 - N°3 NOP NOT ONLY PIZZA HISTORY ALFA EXPERIENCE OUTDOOR COOKING RECIPES The biggest wood fired Franco Pepe: “How Wood and gas ovens, Not only pizza, oven hub in the world. I met Alfa ovens”" the italian art discover Alfa ovens Since 1977 DESIGN AND PERFORMANCE To explain who we are, it’s DOMESTIC AND COMMERCIAL necessary to focus on our core WOOD AND GAS PIZZA OVENS. principle, the quality. Alfa has been producing ovens for over 40 “BEING THE WORLD’S lfa ovens: a great drive to continuous innovation years being inspired by constant family for 40 years. and the never-ending search innovation, careful selection Alfa company for potential markets. A large of all-Italian materials and an MOST INNOVATIVE 0°- that was founded almost maniacal attention to A family including all of our in 1977 by Rocco Lauro and detail. Products with a unique 500°C (932°F) OVEN Marcello Ortuso, and is now employees, dealers, suppliers design fitting well into rustic or managed by the family second whose common thread is COMPANY WHILE generation, has established contemporary decors, in terraces the quest for itself as an as well as gardens or in the vast quality. During MAINTAINING THE industry leader “let’s imagine a world restaurant industry at large. all this time, over time. Our where the wood-fired CREATIVITY AND THE major strength oven is a tool for everyone we have sold In the has always and not just for pizzerias more than 500 ITALIAN TRADITION THAT been the or restaurants” 000 ovens all passion and the beginning it over the world, HAS DISTINGUISHED US urge to keep the company in family hands the most tangible sign of our was the oven. FOR OVER 40 YEARS.” without impeding the crucial engagement in family values. Now it’s Alfa. 2 - NOP NOP - 3 WORLD PIZZA ABOUT US ALFA EXPERIENCE 10 AT HOME AS IN PIZZERIA 30 OVEN PIONEERING 06 INTERVIEW WITH FRANCO PEPE INSIGHTS INSIGHTS NOT ONLY PIZZA 22 SPECIAL FLOUR 26 THE BEST WOOD TO BURN, HOW TO CHOOSE IT? 18 THE ITALIAN ART OF OUTDOOR COOKING INDEX 02 DESIGN AND PERFORMANCE PIZZA OVENS FOR DOMESTIC AND PROFESSIONAL USE 06 ALFA EXPERIENCE INTERVIEW WITH FRANCO PEPE 08 INNOVATION AND TRADITION FORNINOX AND FORNIREF TECHNOLOGY 10 DISCOVER ALFA AT HOME AS IN PIZZERIA GALLERY 12 COOKING HOMEMADE PIZZA 28 AROUND THE WORLD THE MISTAKES TO AVOID 18 NOT ONLY PIZZA CHICKEN, AN EXCELLENT MEAT 22 INSIGHTS SPECIAL FLOUR 25 EMISSIONI DI FUMO DAL FORNO TUTTO CIÒ CHE DEVI SAPERE 26 FIREWOOD WITH BETTER PERFORMANCE: HOW TO CHOOSE IT? 28 GALLERY AROUND THE WORLD 30 ALFA OVENS THE BIGGEST WOOD FIRED OVEN HUB IN THE WORLD 4 - NOP NOP - 5 ABOUT US MARCO AGOSTINI Head of Grill Academy thebarktenders.com AUTHENTICA - FRANCO PEPE Limiting the use of Alfa ovens exclusively to baked goods is a Michelin-starred chef and, given the weather At Authentica (my gourmet pizza parlour) I a crime! Their versatility and AUTHENTICA - FRANCO PEPE flexibility coupled with a stable conditions, without being sure that the oven used an Alfa oven that has been retrofitted performance make them the could reach the right temperature and cook to cook pizza according to my needs. Since ideal tools to add value to my traditional cooking. well? inaugurating it, a year ago, I have used the Alfa ALFA EXPERIENCE Quattro Pro Top oven and I’m really satisfied Next to the Alfa oven, some wet bags of with this product and its performances. At firewood and woodchips were lying so I set Authentica, I wanted to trace back to the very Interview with Franco Pepe to light the fire and bit by bit I managed to do essence of my job just the way my father did “How I met Alfa ovens” it, and to my great surprise, I checked how it, the man who could look at every table in effectively the stainless-steel dome worked. his restaurant, so the choice of a light, easy-to- “It all started during my participation in Taste refractory floor and stainless-steel dome. We This new technology, this new approach to the install Alfa oven was pretty obvious”. of Roma where I worked with the Michelin- were outside and the oven was totally soaked, a wood-fired oven allowed me to bring it up to starred chef Peppe Iannotti of Krèsios brand-new, unused wood-fired oven so much the cooking temperature in a couple of hours GEMMA STAFFORD restaurant in Telese Terme. so that user manual and documentation were and to turn out plenty of pizzas as it had always Youtuber & Food blogger still lying inside it. worked like that. biggerbolderbaking.com The morning I set "Since inaugurating it, a year ago, I have used the Gemma is a professional out for Rome from It was 10 a.m. and by This thing intrigued me a lot and so I got in Alfa Quattro Pro Top oven Irishman chef who has a passion to share her years of experience Caiazzo and suddenly I and I’m really satisfied noon I had to make touch with Alfa through its website and I asked and Irish charm with all those with this product and its who want to cook ambitiously was caught in a storm performances." pizza with the chef them if we can work together because I like beyond the usual rules. In on the motorway; Iannotti; he had to giving new stuff a try. We met and we found her new show, Bigger Bolder Baking, he wants to show how when I arrived in Rome it was still pouring work his magic on my pizza and so my pizza a path that we can share, each of us with our to create baking recipes that are down. After a while, thank goodness, it stopped dough had to be in tip-top condition. Can you different procedures and techniques. sure to impress. Join the raining and here I was in front of an oven with guess the pressure on me putting in work for FRANCO PEPE community 6 - NOP NOP - 7 FORNINOX REFRACTORY TECHNOLOGY OVENS Whether you are looking for a The Alfa Inox line of ovens garden, a DIY or a brick oven, enhances every outdoor cooking experience. Beauty meets Alfa Forni has a complete performance with the purpose catalogue of products entirely of improving the flavour of made of refractory materials your dishes and the pleasure of that marries tradition with your days. Every single feature technology. Alfa’s refractory of Alfa ovens is specifically ovens draw inspiration from designed to better your way of a dim and distant past by life. reinventing wood-fired brick ovens that stay true to the Rapid ignition, high-precision characteristics of their raw cooking, 5 minutes are enough materials, composed of special to reach 500°C (932°F), only mixtures capable to withstand 1 allows you to cook a pizza, Residential Accessories for very high temps and mechanical and a few more to clean it up. stresses in order to win the Ovens for people whose time is challenge of time. precious and want to spend it outdoor ovens wood-fired ovens with friends! If you’re looking for the best outdoor Find out our yummy recipes and have A large selection of premium quality restaurants and domestic pizza oven. wood and gas fired pizza oven, we more fun in your garden with a unique and 100% made in Italy accessories. High quality and durable kitchen tools have the right solution for you. Alfa product for bbq, grill, pizza, roasts and For your wood fired oven or your bbq are essential to be a real pizzaiolo ovens are made for those who love desserts. Alfa is the worldwide leader cooking. You can purchase the best and make the job easier It’s simply traditional taste and want to try a real in manufacturing residential wood products for all your needs in outdoor impossible to make some types of great superior cooking experience. Thanks to and gas fired ovens for backyard and and indoor cooking. Our products are pizza without certain other tools, like FORNINOX technology that combines kitchens. specially designed to be easy and fun. peels and some sort of baking surface. In line with your needs, you can a refractory floor and stainless steel Choose the best pizza peels, grill tools, Find below the most useful products choose a ready to use oven or a (1/10 in thick) structure, our pizza log holders, wooden pizza peel, peel you can get right now to step up your Make cooking more fun grilling, model to be installed and coated ovens are ready to use after unpacking, holders in the market. pizza game baking and preparing creative to your liking stirring memories and you don’t have to do hard building and moreish dishes and try our of your grandparents’ wood- works. Enjoy cooking, grilling and Find out more on Commercial pizza equipment and Find out more on delicious recipes in an oven that burning oven. baking your food in a wood fired oven. AlfaForni.com supplies designed for both for pizza AlfaForni.com is also a statement of style. 8 - NOP NOP - 9 HOTTER FASTER DIFFERENT AT HOME AS WELL AS IN A PIZZERIA Turning a traditional tool like an oven into a designer object acclaimed all over the world as a standard-bearer for “Made in Italy” and high-quality has always been our mission. That’s why Alfa ovens are conceived and designed as professional ovens that guarantee excellent results in baking pizza, bread and then some combined with unparalleled ease of use and maintenance.