03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS

An Interview with Sina Pearson Our industry is full of entrepreneurial, ambitious, creative, talented, people. One such example is textile designer Sina Pearson, whose career spans more than 40 years of impactful work, and who is widely acknowledged as one of the most important textile designers in the industry. Last week, officeinsight publisher Bob Beck caught up with Ms. Pearson for a fruitful discussion regarding her life, career and the work she’s contributed to the design community.

FULL STORY ON PAGE 3…

Pratt Career Night 2019 For the last sixteen years, the Pratt Career Night has been an instrumental and annual event that offers their graduate and undergrad students access to the senior management of the country’s top firms, through a speed-dating arrangement. This year’s event was held at the newly renovated Haworth showroom on Park Avenue in Manhattan. The 2019 edition was full of a new- found sense of empowerment in students of meaningful interaction.

FULL STORY ON PAGE 13…

Concurrents – Environmental Psychology: Silent Messages Still Prevail The silent messages sent by things in the physical world have an important influence on how people experience a space. CITED: officeinsight columnist Sally Augustin reviews new research that “THEY ALWAYS SAY TIME adds validity to this concept. The research looks at the implications CHANGES THINGS, BUT YOU of conspicuously consuming luxury goods, through clothing worn. ACTUALLY HAVE TO CHANGE THEM YOURSELF.” FULL STORY ON PAGE 19… —LAO TZU. 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 2 OF 35

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The Pearson Family at Snoqualmie Pass in 1963 upon return from 5 months abroad; mostly in Sweden. Photography courtesy of Sina Pearson

An Interview with Sina Pearson by Bob Beck

Our industry is full of entrepreneurial, ambitious, creative, Bob Beck (BB): Tell us about your early life. Where did talented, people. I feel very lucky to know so many of them, you come from? How did you get to be a textile designer? including the textile designer Sina Pearson. Sina Pearson (SP): I’m from Seattle, but I live in New Ms. Pearson’s career spans more than 40 years. She has York City where I’ve lived for about 40 years. Growing up in served as the Director of Textiles at Jens Risom Design and Seattle I feel I was under three big cultural influences: as head of the textile division at Brickell Associates under >I’m the granddaughter of four Swedish immigrants from the tutelage of Ward Bennett, and ultimately became Presi- 1900, so I’ve always felt very Scandinavian. dent and Director of Design at Unika Vaev. In 1985 she co- >We had a summer house on the Swinomish Indian Res- founded the Association for Contract Textiles, ACT, and in ervation, so I always felt very close to the artistic traditions of 1990 she founded Sina Pearson Textiles. In 2016 she sold the Pacific Northwest Native American people. We had a to- her eponymous company to the Momentum Group, where tem pole at our house, and I have a totem pole at my beach she continues to design outstanding fabric collections. She house in Seattle. This was an important part of my life also. is widely acknowledged as one of the most important textile >Japanese vegetation and Japanese culture are very designers in the industry. big in the Pacific Northwest. My mother was a landscape This past week, I had caught up with her for a discus- designer, and she always had the kind of plant material you sion of her life, career and the work she’s contributed to the would find in Japan around our property. We actually had a design community. bamboo forest in our backyard. Now, as I look over my de- 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 4 OF 35

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Typical Swinomish designs on canoes sign career I can see major influences mother always talked plants. They from each of these three things. were very creative and encouraged me In 1963, when I was 15 and my to study textiles. brother was 17, our parents pulled BB: So where did you study? us out of school for five months and SP: I went to the University of Wash- took us on a road trip through Europe. ington where I majored in Art. Luckily That was before there were many I had a professor who was a fabulous Americans traveling there, but my mentor, and he let me do independent parents wanted to meet our relatives study for a couple of years, so I took in Sweden and believed it would be a weaving. We could go into a yarn room life changing experience for us – and and pick out any colors we wanted, it was. When I look at photos of that and I find that the colors I was drawn trip (pictured), I see certain themes – to then still find their way into much of look at the sweaters – that just keep my work, for instance that red/orange I reappearing in my work. In fact, that still use in all the collections I design. sweater I was wearing when I was 15 When I was finishing up at the Uni- is emblematic of how I felt when I was versity of Washington, my mentor sug- growing up. gested I go to Cranbrook. I didn’t even My father was an engineer at Boe- know what Cranbrook was, but when I ing, but he was also an avid photogra- got there I found it to be an incredible pher, so when we traveled as a family opportunity. At that time Cranbrook Sina Pearson, Photo: Linda Jaquez my dad always talked f-stop, and my was an art school, so we were taught 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 5 OF 35

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to be artists, not designers. We were portunity to open when SOM Chicago worlds of architecture and interior de- given a studio, and there were a few called Cranbrook wanting a recent sign that I’d never really thought much students for every teacher. I was there Cranbrook grad to work as their color about before. It was my introduction to from 1970 to 1972, and I graduated and material specialist in the interiors this industry. with an MFA degree in Fiber. department. So I moved to Chicago But after only a year there, I got BB: With your MFA in hand, where and worked at SOM, where my men- a scholarship to study at the Royal did you first find employment? tors were Robert Kleinschmidt and Academy of Arts and Crafts School in SP: Well, I was just sort of hanging Don Powell. My year there was a great Stockholm. I was fluent in Swedish around waiting for another door of op- experience – it introduced me to the since my undergraduate minor was Swedish Language and Culture, so off I went to study in Stockholm. While there I visited museums where I saw traditional textiles and patterns that really spoke to me – like that sweater – the colors and the patterns made a deep impression on me. I loved being there and feeling very Swedish.

The Sina Peason Textiles loft in Soho, NYC. Sina and the design process on the floor, the samples and inventory in the racks.

This is the first art/design project Sina produced in college.

Sina’s design process underway, working with color and stripes That original motif popped up years later in the Crypton 2.0 Collection of 2017. 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 6 OF 35

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I was there for one year and took advantage of the opportunity to travel from a European base. I went to Rus- sia, the Soviet Union at the time, as well as Africa and as many other trips as time and money would allow. BB: So, at some point you settled into the work world for good. SP: Yes, my first job back in the states was working for John Carl Warnecke & Associates. But after a short time there, I decided I wanted to work with textile companies, and I got an offer to work with Jens Risom Design (JRD). I didn’t work with Jens himself, as by then he had sold JRD to Dictaphone. Even though I didn’t know anything about business at the time, they gave me the job of Director The textures of city architecture

Colorful houses of Reykjavik, Iceland

Architectural patterns as inspiration for the Flicker pattern of the Architectural Textures Collection recently released by Momentum

Colors of the Nordic Collection of 2015 inspired in part by Reykjavik. The Flicker pattern in the Architectural Textures Collection 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 7 OF 35

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Inspiration for the Plaza pattern

Inspiration for the Plaid pattern

The Plaza pattern in the Architectural Textures Collection The Plaid pattern in the Architectural Textures Collection of Textiles, and I was in charge of the inspiration from anything and every- from 1980 to 1990. textiles division of JDR. thing. It’s a gift I received from Ward The ‘80s was an exciting time for Then one day I got a call from Ward that I use to this day. I love to travel, textile design. We spent a lot of time Bennett, who wanted me to come and I seek inspiration from shapes and figuring out how to make beautiful work with him at Brickell Associates. I colors I see everywhere, and then I use textures and the nuance of different didn’t even know who Ward was or the them when I’m designing a collection. tones and colors and putting them all significance of being able to work with After I’d been at Brickell for about together in new and exciting ways. It him. But I took the job, and working three years, Sam Freidman and Pat was just the very beginning of using with Ward Bennett and a company like Hoffman of ICF called and invited me computers to design fabrics, and we Brickell was just an incredible experi- to come work there and try to make were doing all this work by hand. It ence. He taught me many things – how something of a little textile operation was also a great time for textiles be- to wear black; I wear black all the time they had called Unika Vaev. I said, cause at the time there were no mesh now. But I think the most important “OK I can do that.” So I was President chairs and we were putting fabric on thing he taught me was how to take and Director of Design at Unika Vaev everything – even on panels. 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 8 OF 35

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A plum colored storefront in Paris Yellows and greys seen on a trip to Paris Golds seen at the Musée D’Orsay, Paris

The plum of the Architectural Textures The yellows and greys of the Architectural The golds of the Architectural Textures Collection Textures Collection Collection

Reds on the streets of London The reds of the Architectural Textures Collection 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 9 OF 35

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At a cocktail party in 1985, I was BB: So you left Unika Vaev in 1990 them into fabrics. complaining to Dick Wagner, who was to start your own company. When I started my own company, I the vice president of textiles at Knoll, SP: Yes, that’s right. We had a loft in decided to be the person to take all the that textile companies in the industry SoHo where we put down a hardwood customer complaint calls. I wanted to weren’t getting the respect we de- floor, and everybody thought it was understand how to satisfy my custom- served. He agreed, and that’s when we going to be a gym. I always thought ers but also how to make the products started our own group, the Association of the company as a studio where we better so we wouldn’t have complaints. for Contract Textiles (ACT). It would also happened to sell fabrics. It was a The biggest complaints involved be a way for us to promote textiles great way for me to create fabrics – to cleaning and having fabrics destroyed as a group. And we all loved textiles make product. We were known for by harsh chemicals. I became really and had great fun getting together, color and textural things with lots of interested in making high performance putting up shows and doing projects. color and stripes. Stripes were easy for fabrics that looked good, of course, but Of course, by now it has become an me because of the way I design, work- also resisted bleach and other harsh incredible organization, far beyond ing closely with geniuses at the mill chemicals. We worked with Sunbrella what we ever envisioned. who could take my ideas and translate Contract to develop one of our first col-

Neutrals of NYC

Blues of NYC

Neutrals of the Architectural Textures Collection Blues of the Architectural Textures Collection 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 10 OF 35

people lections of bleach and chemical safe implies, the main source of inspiration While we were working on it, I got into products. for it is the architecture in cities and my library looking at pictures I’ve taken BB: Let’s circle back to that idea places I’ve visited over the last several in cities over the years, and you can of what inspires you when designing years. You know I’m a garden girl – I see patterns, textures and colors from a new collection. I know you’ve just grew up in a garden, but I love big visits to Paris and London as well. In completed work on a new collection city architecture. I think I first fell in particular, buildings I saw on a busi- called Architectural Textures that love with architecture while working ness trip to Pittsburgh play a large role Momentum is launching right now. at SOM. Seeing the effort it takes to in this collection along with views of Talk a bit about the inspiration for that get the scale and textures right really New York. collection. spoke to me. This collection is all BB: Thanks for taking time to share SP: I can find inspiration anywhere about the textures and colors we see in your story with our us. Hearing about and everywhere. I’m kind of all over architecture – especially the neutrals. your career has been inspiring to me, the map. I take pictures all the time, Living in New York, I can always find as I hope it will be to our readers – and I have more than 60,000 pictures colors and textures I think would look especially those designers just starting in my photo library. Travel is really great in a fabric. But for this new col- their careers. Talent and hard work still important to me as a source of inspira- lection the inspiration has come from pay off; as do taking risks and believing tion. As the name of this collection traveling to cities all over the place. in yourself. n 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 11 OF 35

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events

Pratt Institute Design graduates attend the 2019 Career Night at the Haworth showroom in New York. Photo: Federica Carlet Pratt Career Night 2019 by Peter Carey

Breaking into the architecture and design community can For the last sixteen years, the Pratt Career Night has seem like a daunting task when you are looking in from the been an instrumental and annual event that offers their outside. If you are someone just entering the field, the sheer graduate and undergrad students access to the senior number of design firms in New York and directions your management at such firms asGensler , HLW, HOK, IA In- career can go can seem overwhelming. terior Architects, Mancini Duffy, Rockwell Group, Studios Anecdotes and stories from your classmates will certainly Architecture, Ted Moudis Associates, TPG Architecture, reveal one side of what it is like to work at a design firm, but Unispace, Vocon and Wilson Associates. nothing beats a little face-to-face interaction from the prin- The event itself, which happened this year in the newly cipals, design directors and senior designers of New York’s renovated Haworth showroom on Park Avenue in Manhattan elite interior design firms to give a clearer picture of how each company runs and what qualities they are looking for in to- day’s design school graduates to design tomorrow’s projects.

EJ Lee from Gensler with Pratt Dean Anita Cooney. Ms. Lee has par- Pratt Career Night Team. These people made it happen: Anita Cooney, ticipated in each of the 16 Pratt career nights and is a Pratt graduate Debora Schneiderman, Diane Barnes, Jon Otis, Myungi Sul, Frances herself. Photo: Federica Carlet Bronet, Allison Snyder and Ike Cheung. Photo: Federica Carlet 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 14 OF 35

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is a project spearheaded by Pratt professor Jon Otis and his wife Diane Barnes, director of sales for the Haworth Collection. The idea is that each student gets a five-minute face-to-face meeting with decision makers from design firms of their choice. Students show their portfolios, and design firms offer insight, guidance and design critique. The event is designed for meaningful interaction, and each firm was given a comfortable space within the show- room, which was recently re-designed by Patricia Urquiola and filled with her trademark design details containing soft corners and rich textures. Merve Poyraz and Brita Everett from Studios Architecture review student portfolios. In her opening remarks for the Photo: Federica Carlet evening, dean of the School of Design Anita Cooney noted, “It is our inten- tion that Pratt will be with all of you throughout your careers in design, not just at the beginning.” The event itself felt like a handing of the baton to a younger generation. Several of the design firm representa- tives interviewing students are them- selves Pratt graduates. “We have great professors at Pratt, and this career fair is helping us,” said Xinchun Hu, a Pratt student due to graduate this May. ”So many of the professors at Pratt act like mentors to us.” When asked which design firm an ideal fit for her taste and ability would Dara Osur, Nadia Shaheen and EJ Lee from Gensler meeting and interacting with Pratt students. be, she noted, “I usually take it one Photo: Federica Carlet step at a time, but I think it would be really cool to work with Olafur Elias- son. His office in Berlin explores and experiments a lot. Their in-house kitchen does the same thing in feeding the design staff. They usually invite chefs from all over the world to come in and collaborate with them.” Walking through the event and witnessing these speed dating types of interactions, where each student is in- terviewing the firm as much as the firm is interviewing the student, I noticed a level of empowerment or design confi- dence in students that I had not seen John Capobianco and Jeongwa Jo from IA Interior Architects discovering young design talent. in previous Career Nights. Photo: Federica Carlet 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 15 OF 35

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“I am currently working with FX Collaborative,” said Pratt Student Hiwen Shao. “Right now, I am open to working with smaller or medium sized firms; I am really looking forward to expanding my skills and knowledge.” For Ms. Shao, the environment makes the difference. “The showroom we are in right now is designed by one of my favorite designers, Patricia Urquiola. Her aesthetic is so minimal, simple and elegant. I really admire how she can balance so many colors through- out a space in a simple and clean way. I think that design really shows through in the details, rather than us- ing fashionable materials or very bold Barry Richards, principal and studio leader of Rockwell Group, meeting with Pratt students. colors.” Photo: Federica Carlet I could not help but take a few in- formal polls throughout the evening on what today’s graduating students felt was important to them about design. “Hospitality design is everywhere these days, and that is what I am interested in doing,” said Ms. Hu. Designing for user experience is a very big thing right now, as well as designing a space for an Instagrammable moment. I am interested in creating comfort, and I am also interested in residential de- sign, really anything human-centric.” Another soon-to-be grad, Elle Liu, is living the dream of many of her classmates and currently interning at Rockwell Group. ”Working there is very different from what I learned in school. I worked on Dineet Sapra from HLW discovering new design talent from Pratt. Photo: Federica Carlet three luxury hotel projects – one in Seattle, one in San Jose and one in Chengdu, China. Working on those projects was a lot of practical work. When we are in school, we do projects where we never think about budget. Anything is possible. But when you deal with a client, you have to design something beautiful but within a super tight budget. So far, I have assembled the material palette, worked on CAD drawings and figured out floor plans for those three projects.”

Team Unispace: Hanna Hackthorn, Rebecca Fielding and AmyJo Aikele meeting with new Pratt graduates. Photo: Federica Carlet 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 16 OF 35

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Whether these students are aware of it or not, much of the actual work in a design project comes down to predicting what the future will be like. How people will live, eat and play, but also how they will learn, work, heal and discover new experiences that enrich their lives. Each one of these students’ careers may be just beginning, but their education in design will be for a lifetime; where their design career will go can be anyone’s guess. “I really want to work in New York, but I am not sure if I can afford a Visa,” said Ms. Shao. “There is a Elle Liu has an undergraduate degree in industrial design and will have a masters degree in chance I will go back to Asia, prob- interior design this year from Pratt. Photo: Federica Carlet ably Hong Kong. I did my internship there before Pratt. Hong Kong is more focused on architecture. Interior de- sign firms are not very developed over there; they are usually affiliated with construction companies and every- thing is commodified. There are many opportunities across Asia right now, so it may be good to go back after I gain more experience here. The majority of people in my class are Chinese, and many of them are looking to gain experience here and then go back to China to work.” It will indeed be interesting to see where today’s design students end up in the coming years. The New York Teddi Guilfoy and Ricardo Nabholz of TPG Architecture at Pratt Career Night. design industry is still suffering from Photo: Federica Carlet a lack of qualified people due to the recession ten years ago. We continue to need all the people we can get. However, if work experience is what today’s design students are seeking, they may be in for a surprise if they return to Asia with a skill set that may not apply to how projects are designed and fabricated over there. As Pratt Career Night continues to prove each year, design is always local. It’s great to see this school taking care of their own in such a personal way. n

Pratt Student Yue Du showing her portfolio to Michael Sinkew from Ted Moudis Associates. Photo: Federica Carlet 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 17 OF 35

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concurrents

ENVIRONMENTAL PSYCHOLOGY Silent Messages Still Prevail by Sally Augustin, Ph.D.

The silent messages sent by things in can be. The Rucker/Cannon team ing luxury brands boosted perceptions the physical world have an important looked at the implications of conspicu- of a person’s status, they observed influence on how people experience ously consuming luxury goods, through it also led them to be seen as less a space – this place-person dialogue clothing worn, for example. Their find- warm…The experiment replicated what is discussed regularly in this col- ings are undoubtedly relevant in many other researchers had found – luxury umn. Nonverbal communication can contexts. consumption elevated the person’s indicate respect for a group or idea, or According to a press release issued perceived status. The man in the Gucci willingness to accept new approaches by Kellogg Graduate School of Manage- t-shirt was rated as more prestigious or a slant toward traditional ones, for ment, “Over several decades, research- and elite than the man in the plain t- instance, or other significant orienta- ers have observed a Range Rover-sized shirt. But importantly, Rucker and Can- tions to life and how it should be lived pile of benefits from conspicuously non also discovered something novel: – and users think and behave based, consuming luxury goods. High-status participants saw the Gucci-sporting at least in part, on insights they draw brands, these papers found, might man as less warm overall.” from spaces. help you get a date, obtain a job, se- Research continues to indicate that A study recently completed by cure a charitable donation, and receive silent messages matter, but those Rucker and Cannon indicates just how more money in a negotiation…[Rucker messages aren’t clear unless people important nonverbal communication and Cannon found that] While sport- are asked to voice their thoughts about 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 20 OF 35

concurrents their environments and the objects in Sally Augustin, PhD, is the editor of tion newsletter, an archive of thousands it. Determining what messages are be- Research Design Connections (www. of published articles, and a free daily ing sent by a particular design option researchdesignconnections.com). Re- blog. Readers learn about the latest can be challenging without talking, search Design Connections reports on research findings immediately, before literally, to users. n research conducted by social and phys- they’re available elsewhere. Sally, who “Why We Can’t All Get Away with ical scientists that designers can apply is a Fellow of the American Psychologi- Wearing Design Clothes.” 2019. in practice. Insights derived from recent cal Association, is also the author of KelloggInsight, https://insight.kel- studies are integrated with classic, still Place Advantage: Applied Psychology logg.northwestern.edu/article/ relevant findings in concise, powerful for Interior Architecture (Wiley, 2009) luxury-goods-perceptions-wrong- articles. Topics covered range from the and, with Cindy Coleman, The Design- signal?utm_source=subscriber&utm_ cognitive, emotional, and physiological er’s Guide to Doing Research: Applying medium=email&utm_campaign=boom implications of sensory and other physi- Knowledge to Inform Design (Wiley, trainmailer012019&bt_ee=zIOtAaB96 cal experiences to the alignment of 2012). She is a principal at Design With %2Bf7WvNbgdOB1M5QvvCcV5EqY1 culture, personality, and design, among Science (www.designwithscience.com) 4yCOpOuryuL3Iwwp4pkJJsz38jGQJ7& others. Information, in everyday lan- and can be reached at sallyaugustin@ bt_ts=1547157990113. guage, is shared in a monthly subscrip- designwithscience.com.

SpecSimple.com’s 20th Annual Save A Sample! event is just 1 week away — which still leaves you (A&D firms, dealers, manufacturers and reps) just enough time to pledge your support for our A&D participants! Pledge today at www.SaveASample.org.

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r-d connection

RESEARCH-DESIGN CONNECTION Dining Options: Consequences by Sally Augustin, Ph.D.

Designers negotiating with clients or but a plate, they collaborate better Sally Augustin, PhD, is the editor of developing at-client dining experiences and reach deals faster…Sharing plates Research Design Connections (www. can apply recent research related to is customary in Chinese and Indian researchdesignconnections.com), a sharing meals. Fishbach and Woolley cultures, among others. Because the monthly subscription newsletter and free report that, “When people in a busi- custom requires people to coordinate daily blog, where recent and classic re- ness negotiation share not just a meal their physical actions, it might in search in the social, design, and physical turn prompt them to coordinate their sciences that can inform designers’ work negotiations.” Fishbach and Woolley are presented in straightforward language. found that outcomes were the same Readers learn about the latest research when diners were friends and when findings immediately, before they’re avai- they were strangers. This study will be lable elsewhere. Sally, who is a Fellow of published in Psychological Science. the American Psychological Association, “Trying to Get People to Agree? Skip is also the author of Place Advantage: Ap- the French Restaurant and Go Out for plied Psychology for Interior Architecture Chinese Food.” 2018. Press release, (Wiley, 2009) and, with Cindy Coleman, University of Chicago, https://newschi- The Designer’s Guide to Doing Research: cagobooth.uchicago.edu/newsroom/ Applying Knowledge to Inform Design trying-get-people-agree-skip-french- (Wiley, 2012). She is a principal at Design restaurant-and-go-out-chinese-food With Science (www.designwithscience. com) and can be reached at sallyaugus- [email protected].

SUDOKU Grid n°6300 easy Fill in the empty cells so that every row, column and cube contains a digit from 1-9, without duplication. (Level: Easy) 1 3 7 3 6 2 8 2 7 5 6 6 4 3 6 7 8 4 5 1 3 7 1 5 4

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For complete releases, visit www.officeinsight.com/officenewswire. officenewswire

PRODUCT INTROS Plus paintbook, designers can specify from a wide range >Keilhauer and Momentum of patterns and colors to put Group launched a new textile two, four, or more panels card, offering a selection together to create a new of 12 best-selling patterns pattern. The combinations in an array of color options. are practically endless, and New pattern and color options installation is said to be very were selected to provide simple. Read More design professionals with a refreshed offering of uphol- >Wilsonart, through its stery lines that are current Virtual Design Library of and easily adaptable to any LEVEL 4 DESIGNS.L4 Life - Amelia Lounge, Framework Tables print-on-demand laminate environment. Competitive with the ability to customize eight-week lead time. The patterns, launched a quar- pricing, proven performance for specific project needs. balance of the standard line terly collection of curated and sustainably sourced Phase one of the program, is manufactured and shipped designs. The first Collection, materials, the reinvigorated launched on Feb. 14, has directly from Italy, delivered in Scandinavian-Bohemian, is selection of textiles are af- more than 200 skus made up 10 to 12 weeks. Read More a fusion of styles selected to of new U.S. and Italian based work for any maximalist or fordable, made-to-last, and >Unika Vaev offers custom- designs, current products minimalist space. It includes incorporate recycled content izable Twister Plus panels in the LEVEL 4 DESIGNS 12 new and three existing and low impact materials. by Denmark-based Fraster. line, custom products from patterns that exude a hygge All Momentum fabrics are This carefully handcrafted, projects produced over lifestyle of laid-back, cozy, made with recycled or natural patterned wool felt acoustic the last three years, and a and down-to-earth comfort. fibers and are free of PVC and panel collection aims to pro- collaboration with a Virginia- From an assortment of five other harmful chemicals. The duce a room that is pleasing based residential furniture new wood- inspired patterns fabrics are GREENGUARD to both the eye and the ear, manufacturer. Products including natural and white- certified, meaning the ma- addressing both sound ab- include chairs, barstools, washed knotty pines; to four terials have been tested and sorption and design aesthetic. lounge seating, modular and abstract designs that include scientifically proven to have Using Fraster’s online Twister low chemical emissions. Read sectional seating, occasional a stunning Indigo Shibori and More tables, community and work tables, as well as office >LEVEL 4 DESIGNS’ new L4 furniture and console cabinet Life program offers furniture designs. Keeping with the that combines residential company’s blended manufac- influences with the quality turing model, approximately and durability level required 85% of the L4 Life program is for high traffic, commercial manufactured and/or invento- applications. It includes seat- ried in the U.S., with a six- to Wilsonart.Scandinavian-Bohemian VDL Collection (L-R) Basil Honey- ing, tables, and case goods, comb, Nuvo Deco, Sugar Pine

Keilhauer & Momentum Group.New Textile Card Unika Vaev: Twister Plus 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 23 OF 35

officenewswire

two tonal art deco patterns, joined the Bauhaus in 1919. the new VDL Collection aims In 1925, she became its first to be the best of clean, crisp (and only) female master. Scandinavian design paired Instrumental in founding the with eclectic, free-spirited Bauhaus weaving work- Bohemian design. Read More shop, her passion for textiles was a strong influence on her students, among them Anni Albers. Stölzl’s designs NOTEWORTHY focused on color contrast, last year (read more here ) >Designtex President Susan graphic abstraction, surface EVENTS will continue to lead Stu- Lyons, in celebration of the texture and material innova- dio Other as President and >Haworth, following a 100th anniversary of the tion. “Design for a Wall Hang- Creative Director. Since its successful series of events Bauhaus, on Mar. 12 joined ing, 1926” is an example of inception in 1996, the group last year, is continuing the Angelika Nollert, director of this approach. The Bauhaus has built a reputation as a Workspace Nudge™ Book Die Neue Sammlung – The Project, launching in the fall, premier creator of innovative Tour. “The Healthy Workplace Design Museum, and Monika is an initiative by Designtex to custom furnishings for a wide Nudge: How Healthy People, Stadler – daughter of Gunta honor the work of both Gunta range of commercial interiors Culture, and Buildings Lead Stölzl, at the Steelcase Stölzl and Anni Albers. Read from corporate workplaces to High Performance,” is the Learning + Innovation Center More to educational institutions culmination of a Haworth- in Munich. They discussed and healthcare facilities. sponsored project led by fu- Bauhaus as a role model for Moreover, that growth has turist Rex Miller. Co-authored modern company culture, taken place on a nationwide by Dr. Michael O’Neill, the and how it has influenced basis. Clients of Studio have book incorporates over two them and the design in- included Boston Consulting years of research from more dustry as a whole, and they Group, Saatchi & Saatchi, than 100 corporate leaders focused on the contributions >Tangram’s Tangram Studio Juno Therapeutics, Imag- and experts who have tackled of Gunta Stölzl. The Bauhaus custom furniture unit is ine Entertainment, Loyola the problems of employee (1919-1933) shaped the evolving to become an Marymount University, Toms health costs and disengage- curriculum for contemporary independent entity and will Shoes, Pinkberry and Tick- ment. This week’s events are design education by combin- operate under the name etmaster. “At Tangram, we in Atlanta, GA; Houston, TX; ing artistic and craft training. Studio Other. Charlotte Wie- are always excited to support and Miami and West Palm Gunta Stölzl, a Munich native, derholt, elevated to President and promote the entrepre- Beach, FL. Future events neurial vision that continually include NYC in April; Vancou- emerges from our teams,” ver, BC and Calgary, AB in said Tangram President and May, and more. Read More CEO Joe Lozowski. “We are >The IIDA NY Institutional very proud that the time has Forum on Apr. 2 is offering a come to further empower private tour of the David H. Studio Other, Charlotte, and Koch Theater at Lincoln Cen- her group as a preeminent ter. The guided journey, 6:00- creative resource in our 8:00 p.m., will take a behind- industry and a preferred the-scene look of the home partner to the top architects of the New York City Ballet, and facilities directors in the designed by Philip Johnson. country.” Read More Tour guides are Daria Pizzetta, Principal, H3 Hardy Collabora- tion Architecture; and Peter G. Bachmann, Principal, JCJ Designtex President Susan Lyons (center) with Monika Stadler (L) and Angelika Architecture. Read More Nollert (R) 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 24 OF 35

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State educational institu- Reception will follow. Space tions, all offering programs in is limited; please RSVP by interior design of four years Mar. 29. or more. To date, more than Participating NY11+ schools a dozen schools join together include Buffalo State College, each year in an effort to reach Cazenovia College, Fashion the general public, the press, Institute of Technology, New and the design community York Institute of Technology, through their students’ work. New York School of Interior The exhibition has raised Design, Parsons School of De- awareness of the complex- sign, Pratt Institute, Rochester ity and responsibilities of the Institute of Technology, Sage interior design profession as it College of Albany, School of applies to the health, safety, Visual Arts, Syracuse Univer- IIDA NY Institutional Forum.Private Tour of the David H. Koch Theater and welfare of the public. sity, and Villa Maria College. at Lincoln Center Immediately following the rib- Sponsors for this year’s event >IIDA NY Rochester City gels of Honduras, Clark Pat- bon cutting ceremony, a short are the Angelo Donghia Foun- Center this Wednesday, Mar. terson Lee; Jennifer Higgins, panel presentation will feature dation, IIDA NY, and Teknion. 27 will present “What’s Next Developing Manager, Home experts who will discuss Patrons are Benjamin Moore 2019: Designing for Social Leasing; and Anne Weis CID, wellness design as it relates & Co. and Haworth. Contribu- Justice.” It will be held at Interior Designer, LaBella As- to both LEED and WELL tors include Drake/Anderson, the Rochester Institute of sociates, D.P.C. Event Spon- Building Standards. It will HOK, Hunter Douglas, IFDA Technology’s Vignelli Center, sors are Coalesse, Steelcase, be moderated by Benjamin NY, Knoll, New York Window 5:00-8:00 p.m. From the and Designtex; Architectural Huntington, Veritate Design, Film Co., Perkins+Will, and event description: “Citizens Interiors Representatives LLC; and panelists include Re- Victoria Hagan. Friends are around the globe face a wide Bentley; Shaw Contract; and becca Dorris Steiger, Senior M2L and Transwall. Special range of social injustices. Wolf Gordon. Read More Designer at Gensler; Suzette thanks to Teknion, and trade Inequities within a com- Subance, Managing Executive publication partners office- >The New York Eleven Plus munity can be the result of & Studio Creative Director at insight, Contract, Interior (NY11+) Annual Interior De- systematic racism, sexism, TPG Architecture; and Angela Design, interiors+sources and sign Student Exhibition will classism, ableism and other Spangler, Director of Market Metropolis magazines. Read open at the Teknion show- biases. Historically, we’ve Development team at Interna- More room in NYC with a ribbon- seen design choices that tional WELL Building Institute. cutting on Apr. 2, 5:30 p.m. unfortunately marginalize This year the exhibition is citizens. This year’s What’s titled “Interior Design: Design- Next panel will discuss how ing for Wellness.” NY11+ was interior design can be used as founded in 1997 by Ruth a tool for social justice.” The Lynford, FASID, CID, AIA As- speakers are Christian Perry, soc., as an exhibition of work Board President - Little An- from prestigious New York

NY11+ Annual Interior Design Student Exhibition 2018 ribbon-cutting (L-R): Jennifer Busch (Teknion VP of A+D), Ethan Lu (IDLNY Presi- dent), Dan Villella (IDLNY Past-President) and Ruth Lynford (NY11+ Founder) 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 25 OF 35

business

RAYMOND JAMES BRIEF 3.19.19 The decline reflected an unfavorable business mix and higher overhead investments. The mix impact results from a higher Steelcase: F4Q19 Sales and EPS Beat; Positive 2020 Outlook proportion of competitively-bid projects and a lower propor- Analysts: Budd Bugatch, Bobby Griffin tion of legacy products, which have higher margins due to fully depreciated manufacturing equipment. These effects were >After Tuesday’s market close, Steelcase reported its F4Q19. offset partially by higher volume and cost reduction initiatives. Its earnings call will be on Wednesday at 8:30 a.m. EDT. We Positively, in F4Q19, pricing actions more than offset higher will update our economic model and publish refreshed esti- commodity, freight, and labor costs (first time after three quar- mates after the call. SCS indicated higher in the after-market, ters of cost/price imbalance). underscoring the quality of its F4Q19 report. >Variance Analysis: At the operating line results were in line >Revenues: F4Q19 reported consolidated revenues were with our model primarily due to higher-than-forecasted revenues $912.4M, well above management’s $860-$885M guidance (~ $0.01 benefit) and lower-than-projected operating expenses and our $879.5M and consensus $870.6M estimates. Manage- (~$0.07 benefit), completely offset by a lower-than-anticipated ment noted that revenues grew 15% organically, after ac- gross margin (~$0.08 drag). Below the operating income counting for acquisition revenue ($34.9M impact), divestitures line, results beat our estimates by ~$0.02 due to higher other ($1.4M drag), and the translation impact of foreign exchange income (~$0.02 benefit) and a lower tax rate (~ $0.02 benefit), ($14.6M drag). partially offset by higher interest expense ($0.01 drag).

>Earnings: F4Q19 GAAP EPS was $0.19. Adjusted for $16.9M >Segment Results: Steelcase reports results in three geographi- of charges related to the early retirement of debt (net of related cal/product segments (North America, EMEA, and Other) and tax equating to $0.10), non-GAAP EPS was $0.29 versus Corporate Cost. Americas segment revenues increased 19% y/y management’s $0.24 to $0.28 guidance, our $0.27 estimate (+17% y/y, organically) to $641.7 million. Orders in the Ameri- and consensus $0.26 estimate. cas segment increased 4% y/y. EMEA segment revenues in- >Gross Margin: F4Q 19 Gross margin fell ~160 bps y/y due creased 16% y/y (+9% y/y, organically) to $175.5M and orders to the combined effect of a ~200 bps decrease in the Ameri- increased 9% y/y. Other segment revenues increased 14% y/y cas segment and an 80 bps decline in the EMEA segment. (+17% y/y, organically) to $95.2 and orders increased 8% y/y.

Industry Stock Prices %fr50- 3.22.19 12.28.18 9.28.18 6.29.18 3.29.18 12.29.17 %frYrHi DayMA HMiller 34.6 29.9 38.4 33.9 32.0 40.1 -14.9% -3.7% HNI 35.5 35.2 44.2 37.2 36.1 38.6 -21.7% -8.4% Inscape 2.0 1.4 1.6 1.8 2.2 3.1 -8.4% 29.8% Interface 14.9 14.2 23.4 23.0 25.2 25.2 -42.9% -12.8% Kimball 13.8 14.2 16.8 16.2 17.0 18.7 -23.8% -10.1% Knoll 18.9 16.4 23.5 20.8 20.2 23.0 -22.3% -8.4% Leggett 40.8 35.8 43.8 44.6 44.4 47.7 -12.7% -7.6% Mohawk 124.9 117.2 175.4 214.3 232.2 275.9 -49.5% -6.9% Steelcase 14.8 14.7 18.5 13.5 13.6 15.2 -23.7% -13.8% USG 43.1 42.7 43.3 43.1 40.4 38.6 -0.9% -0.1% Virco 4.27 4.1 4.9 4.4 4.1 5.1 -20.2% 3.8% SUM 347.5 325.9 433.6 452.8 467.3 531.0 DJIndust 25,502 23,062 26,458 24,271 24,103 24,719 -5.4% -0.6% 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 26 OF 35

business

>Guidance: Management guided F1Q20 GAAP EPS of $0.16 >F4Q19 Results: As highlighted in our earlier brief, Tuesday to $0.20 versus our $0.19 and consensus $0.20 estimates. after-the-market-close, Steelcase reported F4Q19 consolidated It guided F1Q20 revenues of $830M to $855M (~$842.5M revenues of $912.4 million, well above management’s $860- midpoint; 7-10% organic sales growth) versus our $809.4M es- 885M guidance and our $879.5M and consensus $870.6M timate and the $828.7M consensus. For all of FY20, manage- estimates. GAAP diluted EPS was $0.19. After adjusting for a ment guided 2020 EPS of $1.20 to $1.35 (GAAP), versus our ~$0.10 benefit from charges related to the early retirement of estimate of $1.35 and the inprint consensus of $1.32. Manage- debt, non-GAAP EPS was $0.29, above our $0.27 estimate and ment highlighted in the press release that the 2020 guidance consensus $0.26 estimate. includes $27M of interest expense with an effective tax rate of >Solid FY20 Outlook: Management guided F1Q20 EPS of 27%, equating to a ~$0.10 drag on EPS versus our prior in- $0.16-$0.20 versus our prior estimate of $0.19 and the $0.20 print estimates. 2020 revenues are expected to be up 5.5% to consensus. F1Q19 revenues are expected to be $830-855 9.5% (2-6% organic sales growth). million (~$842.5M midpoint; 7-10% organic sales growth). Management pegged FY20 EPS at $1.20-$1.35 (GAAP), versus our prior in-print estimate of $1.35 and consensus of $1.32. RAYMOND JAMES BRIEF 3.21.19 In its release, it highlighted that the FY20 guidance included $27M of interest expense, equating to a ~$0.10 drag on EPS Steelcase: Upgrading to Strong Buy; Raising TP to $21; versus our prior in-print estimates. It expects FY20 revenues to Positive Entry Point be up 5.5-9.5% (2-6% organic sales growth).

Analysts: Budd Bugatch, Bobby Griffin >Estimates: We updated our future estimates to account for >RECOMMENDATION: In the wake of a puzzling ~14% management’s guidance and the higher-than-previously-esti- decline in Wednesday’s trading, coming on the heels of a solid mated interest expense (~$0.10 drag to our prior estimates). Steelcase, Inc. F4Q19 report, we are upgrading our rating Our F1Q20 non-GAAP EPS estimate is $0.19 (in-line with on SCS to Strong Buy from Outperform and nudging our our prior estimate), and our FY20 non-GAAP EPS decreased 12-month target price up $1.00 to 21.00. to $1.31 from $1.35 primarily due to the increased interest expense partially offset by higher revenues. Tuesday, after the market close, SCS reported F4Q19 revenues and earnings above expectations. Posted revenues reflected >Valuation: Our target price is supported by our intrinsic value mid-teens percentage organic revenue growth driven by strong price. Our risk/reward favors reward over risk with a ~$27 up- “project” revenues from large customers. Orders, when adjusted side scenario and $13 downside (+79% up/-14% down). for currency, acquisitions, and divestitures also grew 5% y/y. Orders in F4Q18 reflected a pull-forward amount of ~$20 million due to list price increase. Management’s FY20 outlook, while RAYMOND JAMES BRIEF 3.21.19 looking conservative to us, reinforces our positive investment thesis about the the current industry climate for office furniture. Herman Miller: Reaffirm Outperform; Raise TP to $41; Posi- tive F4Q19 Outlook In a phrase, Wednesday’s trading put SCS “on sale,” and we want to take advantage. Shares traded were 8+ times its daily Analysts: Budd Bugatch, Bobby Griffin average, thereby indicating that some owner(s) felt urgency to >RECOMMENDATION: We reaffirm our Outperform rating use the solid report to exit SCS. The short interest ratio as of the and nudge our target price $1.00 to $41 on MLHR follow- end of February was a modest 3%. ing Herman Miller’s F3Q19 earnings report and management Why the trade down? Frankly, we’re not totally sure. Gross conference call. Management delivered F3Q19 non-GAAP EPS margin in F4Q19 was a bit light due to factors relating to a above expectations (ours, consensus, and management’s prior higher percentage of competitively bid project business and an guidance range) and provided F4Q19 guidance ahead of prior increased mix of new versus legacy products. Legacy products estimates. Moreover, at the end of F3Q19 Herman Miller’s total incur less depreciation, which increases its associated gross order backlog was up ~13% y/y (~11% y/y when adjusted for margins. Yet, given a choice between revenue growth and gross ASU 2017). Furthermore, as the shortage of workers continues margin, we’ll opt for revenue growth as long as operating profits to exacerbate the war for talent and employee engagement, are respectable. And they were, with okay percentage margin office furniture products benefit as employers search for alter- and, more importantly, operating income dollars in line with our native ways to attract and retain talent, such as refreshing their estimate. office space. 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 27 OF 35

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Accordingly, we believe the strong demand environment BUSINESS AFFAIRS coupled with management’s continued cost savings initiatives, profit optimization, four additional DWR studios opening in >AIA’s Architecture Billings Index score for February was F4Q19, and rollout of Herman Miller exclusive products will 50.3, down from 55.3 in January. Indicators of work in the provide value to shareholders, thereby reinforcing a favorable pipeline, including inquiries into new projects and the value of risk/reward scenario in owning MLHR. new design contracts remained positive. The project inquiries index was 59.8, up slightly from 59.6 in January, and the >F3Q19 Results: Wednesday after the market close, Herman design contracts index was 53.1, down slightly from 53.8 in Miller reported F3Q19 GAAP EPS of $0.66. After adjust- January. ing for $0.02 in costs associated with restructuring, impair- ment and special charges ($0.01 benefit) and the adoption “Overall business conditions at architecture firms across the of U.S. Tax Cuts and Job Acts ($0.04 drag), non-GAAP EPS country have remained generally healthy,” said AIA Chief was $0.64, above our $0.60 estimate (also consensus) and Economist Kermit Baker. “Firms in the south recorded con- management’s $0.59 to $0.63 guidance. Reported total sales tinued strong design activity, likely reflecting a healthy regional increased 7% y/y (6.3 % organically) to $619M versus our economy and ongoing rebuilding from the catastrophic 2018 $620.6M estimate, $622.4M consensus and management’s hurricane season.” $615M to $630M guidance. The regional three-month moving average ABI was highest >Variance Analysis: At the operating line, results beat our in the South (58.3), followed by the West (51.6), Northeast estimates by ~$0.02 primarily due to lower-than-anticipated (51.5), and Midwest (51.3). By sector, mixed practice scored operating expenses (~$0.05 benefit) partially offset by a lower- highest (57.2), followed by commercial/industrial (53.9), multi- than-modeled gross margin (~$0.02 drag). family residential (51.6), and institutional (50.9). https://www. aia.org >Segment Analysis: North American Furniture Solutions re- ported sales increased 1.4% y/y to $320.9M (flat y/y organi- >DIRTT Environmental Solutions Ltd. on Mar. 20 issued its cally). The flat y/y organic comparison was primarily driven by fourth-quarter and full-year 2018 earnings release (Canadian back-end loaded order entry, a ~$2-4M negative impact from dollars in thousands except per share amounts): the government shutdown, and the timing of the price increase 3 Mos. Ended 12.31.18 12.31.17 %Ch. pushing back orders. North America reported F3Q19 orders in- Revenue $98,660 $74,337 32.7% creased 6.6% (+5.5%, organically) to $314.2M. Adjusted oper- Gross profit $39,680 $29,780 33.2% Oper. Exp. $39,431 $37,553 5.0% ating income declined 1.1% y/y to $37.4M. Europe and Latin Oper. Inc. $249 -$7,773 - America (ELA) sales increased 22.8% y/y to $126M (23.6% Net Inc./Loss $3,524 -$7,316 - y/y, organically). ELA reported orders increased 11.5% y/y Net Inc./Loss $11.4 $7.0 62.6% to $127M (+10.6%, organically). Adjusted operating income per share $0.04 -$0.09 - increased to $16.6M from $7.5M last year. Specialty revenues 12 Mos. Ended 12.31.18 12.31.17 %Ch. increased 4.8% y/y to $76.1M. Specialty orders increased 7% Revenue $356,679 $293,424 21.6% y/y to $76.7M and adjusted operating income increased 40% Gross profit $149,823 $122,544 22.3% y/y to $2.8M. Consumer reported sales increased 10.6% y/y to Oper. Exp. $148,483 $128,352 15.7% $96M (10.7% y/y, organically) and orders increased 11.3% y/y Oper. Inc. $1,340 -$5,808 - to $92.8M. Net Inc./Loss $2,997 -$7,409 - Net Inc./Loss $12.8 $6.9 85.5% >F4Q19 Guidance/Estimates: Management provided F4Q19 per share $0.04 -$0.09 - guidance above our previous in-print estimates and consensus, with revenues in the range of $645M to $665M and non-GAAP “Our success to date is a testament to the talent, efforts, vision EPS of $0.76 to $0.80. Our F4Q19 estimate is now $0.78, up and dedication of DIRTT’s team of people and our distribution from $0.72. partners,” said DIRTT CEO Kevin O’Meara. “We’ve built a track record serving a range of clients, from small start-ups to blue >Valuation: Our target price is bracketed by our intrinsic chips. Combined with a continuing shortage of jobsite labor value analysis. MLHR currently trades at 11.3x our NTM EPS and increasing interest in prefabricated construction, we’re now estimate of $3.14, versus its 3- and 5-year median multiples of at an inflection point in terms of growth potential. 14.1x and 14.4x, respectively. Our risk/reward scenario favors reward ($52/~49% up) over risk ($29/~17% down). “2019 is the transformational year when we set the foundation to scale the company. It began with making sure we have the 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 28 OF 35

business right leadership team in place and we are close to successfully and development and related corporate infrastructure require- completing this phase of the transition. The next steps are to ments, processes and internal controls. As a result of this re- enhance our approach to sales and marketing and improve view, management decided to exit its DIRTT for Life residential our operations, which are the key focus areas for the balance service line, to reduce the capacity of its DIRTT Timber line to of 2019. We expect that as we make progress on these fronts, match the needs of the business, and to cease certain other we’ll be even better positioned to capture the incredible growth activities. This resulted in impairment charges totaling $20.0 opportunity in front of us.” million and reorganization charges totaling $9.6 million during 2018. Management anticipates approximately $3 million of The revenue growth was attributed to increased sales activity additional reorganization charges in the first quarter of 2019 in Canada and the U.S., including increased penetration into relating to this review. the healthcare market, as well as the benefits of project delays from the fourth quarter of 2017 into the first half of 2018 due On Jan. 15, 2019, DIRTT announced enhancements to the to the effects of hurricanes in the U.S. senior leadership team to allow the company to scale for sus- tained, profitable growth. This included the appointment ofJef - Current year net income included the impact of $20.0 mil- frey Calkins as acting COO, Krista Pell as senior vice president lion in impairment charges and $9.6 million of reorganization of talent, Joseph Zirkman as senior vice president and general expenses (2017 - $1.5 million). counsel, and the creation of a chief commercial officer role Gross profit was impacted somewhat by a higher than normal (“CCO”), a position which is currently unfilled. In the COO role, volume of tile defects resulting in approximately $4.5 million Jeffrey Calkins moved from acting to permanent on Feb. 21. As of repair cost and provisions. The company concluded that a part of DIRTT’s commitment to continued innovation, Geoffrey regulatory change in late 2017 impacted the composition of the Gosling was named director of innovation and Mark Greffen MDF substrate that it used for its tiles. This caused increased was promoted to senior vice president of software development. moisture absorption rates in some environments. DIRTT is According to DIRTT, these new roles and promotions, in com- currently working with substrate suppliers to modifications or bination with the CEO and CFO named in 2018, are critical to altertnatives, and is replacing any tiles for clients experiencing developing and executing strategies, disciplines and processes issues. necessary for the company to meet its near- and long-term ob- During DIRTT’s Mar. 21 conference call with investors, which jectives. The incremental cost of these management changes was Mr. O’Meara’s second earnings call since joining the and promotions is expected to be absorbed by cost savings ini- company last September, he noted “two significant observa- tiatives undertaken and executed in the fourth quarter of 2018. tions” that have shaped his views: “First, it’s a testament to the While the search for a CCO continues, management continues strength of DIRTT’s innovative solutions that the company has to refine DIRTT’s marketing and sales management, with the achieved the historical growth it has despite the immature ap- benefits expected in late 2019 and beyond. proach to sales and marketing, which I believe has contributed Management believes the leadership of the new COO will con- variability in growth rates over the last five years. Second, our tinue to improve the company’s manufacturing effectiveness approach to manufacturing resulted in a reactive, rather than and cost position. DIRTT currently operates five manufacturing proactive management within several areas including quality, facilities, comprised of an aluminum frame facility in each of capacity, and delivery. As a consequence, we haven’t been Calgary, Savannah, and Phoenix, along with a tile production able to effectively scale with any significant revenue growth. facility and a millwork facility in Calgary. Management believes What really excites me though is that these are very address- it has adequate capacity to meet demand in the near- and able issues. I believe that once they are addressed, we will mid-term through anticipated efficiency gains as well as the have a platform for saleable and replicable growth. The matura- introduction of a second production shift, if necessary. tion process we are guiding to right now is fundamental to the long range strategic plan we will be discussing with you in the Product innovation and the continuous development of ICE® third quarter of this year.” software remain core to DIRTT’s success. Management be- lieves a strategic approach to gathering market and end client Outlook intelligence, combined with manufacturing improvements, will Beginning in 2018 and continuing into the first quarter of drive further innovation. 2019, DIRTT commenced a comprehensive review of all With respect to liquidity and capital resources, it is expected aspects of the business, including: DIRTT’s executive leader- that ongoing improvements in working capital efficiency ship requirements, addressable markets, commercial effec- combined with cost disciplines will result in continued finan- tiveness, go-to-market strategy, manufacturing efficiency and cial strength and cash generation. Management continues to effectiveness, safety, software development, talent acquisition 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 29 OF 35

business proceed with the listing of DIRTT’s common shares on a U.S. -Operating margin expansion of 100 basis points on a reported exchange, which is expected to enhance the marketability of basis and 50 basis points on an adjusted basis DIRTT’s common shares and improve the company’s ability to -35% increase in reported EPS; adjusted EPS growth of 28% access capital markets if and when necessary. On an organic basis (excluding the impact of foreign currency In 2019, management believes DIRTT will continue to demon- translation and the adoption of the new revenue recognition strate the strength of its business model to deliver profitability. standard at the start of fiscal 2019), net sales and orders in Its focus for the year is to establish the foundation required the third quarter increased by 6.3% and 7.6%, respectively, to achieve aggressive growth in future years, while maintain- compared to the same quarter last fiscal year. ing ongoing cost control discipline with respect to operating expenses. With the benefits of these actions expected to com- Excluding restructuring expenses, other special charges, and mence in 2020, revenue in 2019 is anticipated to grow at a the final adjustment related to the adoption of U.S. tax reform, more moderate rate of between 5% and 10%, with correspond- adjusted EPS in the third quarter totaled $0.64 compared to ing increases in net income and adjusted EBITDA. As in prior adjusted EPS of $0.50 in the third quarter of last fiscal year. years, revenue distribution is expected to be weighted margin- “Broad-based order growth for the quarter was led by our ally toward the second half of the year. International and Consumer businesses, highlighting the power A replay of DIRTT’s Mar. 21 conference call and webcast of our family of brands to drive growth through both our global will be available until 11:59 p.m. Eastern Time on Mar. 28 dealer network and consumer channels,” said CEO Andi by phone at +1-855-859-2056 with passcode 4193622; or Owen. “We leveraged revenue growth, gross margin expansion online at https://edge.media-server.com/m6/p/yehejbww. A and well-managed operating expenses this quarter to deliver PDF of the company’s 2018 financial statements is available improved operating margins compared to the same quarter last at https://www.dirtt.net/investors/financial-reports/. The full text year. While there is much work ahead to realize our strategic vi- of DIRTT’s 4Q18 earnings release, including all tables, may be sion, our results this quarter offer a clear demonstration that we accessed at https://www.dirtt.net/investors/. are moving in a positive direction and have a solid foundation of capabilities to build upon.” >Herman Miller, Inc. on Mar. 20 released its FY19 third- quarter results (dollars in millions except EPS): The adoption of the new revenue recognition standard (ASC 3 Mos. Ended 3.2.19 3.3.18 %Ch. 606) at the beginning of fiscal 2019 required recording certain Net Sales $619.0 $578.4 7.0% product pricing elements as expenses within cost of goods sold Gross Mar. $221.0 $205.8 7.4% that were previously classified on a net basis within sales. This Gross Mar.% 35.7% 35.6% 1.8% adoption reflected an unfavorable impact on gross margin of 60 Oper. Exp. $172.9 $167.1 3.5% basis points compared to the basis of presentation last year. Ex- Oper. Earn. $47.8 $38.7 23.5% Net Earnings $39.2 $29.8 31.5% cluding this impact, gross margin expanded by 70 basis points EPS (dil.) $0.66 $0.49 34.7% compared to the same quarter last year. Adj. EPS $0.64 $0.50 28.0% Orders $610.7 $563.2 8.4% Operating expenses included certain special charges totaling Backlog $387.8 $341.7 13.5% $0.5 million and $3.9 million in the third quarter of fiscal 2019 and 2018, respectively. The special charges related primarily to 9 Mos. Ended 3.2.19 3.3.18 %Ch. costs associated with the CEO transition and external consult- Net Sales $1,896.2 $1,763.2 7.5% ing fees associated with the company’s profit enhancement ini- Gross Mar. $681.7 $644.7 5.7% tiatives. Excluding these charges, operating expenses increased Gross Mar. % 36.0% 36.6% 1.3% Oper. Exp. $533.1 $504.2 5.7% by $9.2 million compared to the same quarter last year. Oper. Earn. $146.9 $138.6 6.0% The company recognized pre-tax restructuring expenses total- Net Earnings $114.5 $96.3 18.9% ing $0.3 million in the third quarter related to the consolidation EPS (dil.) $1.92 $1.60 20.0% Adj. EPS $2.09 $1.64 27.4% of certain facilities in China and the United Kingdom that were Orders $1,943.9 $1,787.4 8.8% announced in the fourth quarter of fiscal 2018. EPS (dil.) $0.28 $0.15 86.7% Herman Miller’s effective income tax rate in the third quarter was 16.0%, compared to 19.0% in the same quarter last fiscal Highlights included: year. The rate in the current quarter included the final adjust- -Year-over-year organic order growth of 8%; broad-based ment related to recognizing the impact of the U.S. Tax Cuts and across all segments Jobs Act. Excluding this adjustment, the effective tax rate in the period was 20.1%. The rate in the same quarter last year also 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 30 OF 35

business included certain adjustments related to the adoption of the Act. (The North American Furniture Solutions segment includes Excluding these adjustments, the effective tax rate in the prior the operations associated with the design, manufacture, and year was 25.8%. sale of furniture products for work-related settings, including office, education, and healthcare environments, throughout the “Gross margin expansion during the quarter was driven by U.S. and Canada. The business associated with the company’s manufacturing production leverage, favorable channel and owned contract furniture dealers is also included in the North product mix, and savings from our profit optimization strategic American Furniture Solutions segment. The ELA Furniture priority, said CFO Jeff Stutz. “Benefits from profit optimiza- Solutions segment includes the operations associated with the tion will continue to ramp up over the next twelve months design, manufacture, and sale of furniture products, primarily as implementation efforts proceed. This operating perfor- for work-related settings, in EMEA, Latin America, and Asia-Pa- mance combined with a lower effective tax rate helped drive cific. The Specialty segment includes the operations associated a significant increase in earnings per share compared to last with the design, manufacture, and sale of high-craft furniture year, which exceeded the expectations that we established in products and textiles including Geiger wood products, Maharam December. While global trade tensions remain an outlook risk textiles, Nemschoff, and Herman Miller Collection products. for the business, industry fundamentals remain supportive and The Consumer segment includes operations associated with the we are hopeful and encouraged that ongoing trade negotiations sale of modern design furnishings and accessories to third party between the U.S. and China will result in relief from the impact retail distributors, as well as direct-to-consumer sales through of tariffs on our business.” eCommerce, Design Within Reach, and HAY retail studios.) The company ended the third quarter with total cash and During the company’s Mar. 20 conference call, Mr. Stutz cash equivalents of $113.5 million. Cash flow generated from reported that new orders in the North America segment were operations was $39.1 million in the current quarter compared $314 million in the quarter, up 7% on a reported basis and to $29.2 million in the same quarter last fiscal year. Capital 5.5% organically over last year, with the growth led by large expenditures were $22 million in the quarter and $63 million and medium sized projects. Geographically, the increases year-to-date. For fiscal 2019, Herman Miller anticipates capital came from the Eastern and Western regions of the U.S. expenditures of $85 million to $95 million for the full year. Cash dividends paid in the third quarter were $12 million, and the New orders in the ELA segment totaled $127 million, represent- company repurchased $6 million of shares during the quarter. ing growth of approximately 12% over the same quarter a year ago on a GAAP basis and 11% organically. Mr. Stutz noted that Results by Operating Segment (dollars in millions): the ELA business had a difficult prior year growth comparison, 3 Mos. Ended 3.2.19 3.3.18 %Ch. as organic order growth last year was 27%. The year-over-year North America performance was led by growth in India, China, Mexico, and the Net Sales $320.9 $316.4 1.4% Oper. Earn. $37.4 $37.8 -1.1% Middle East, more than offsetting lower demand levels in the UK ELA and Mainland Europe as the uncertainty related to Brexit persists. Net Sales $126.0 $102.6 22.8% Oper. Earn. $16.3 $7.6 114.5% New Specialty segment orders in the quarter of $77 million Specialty were 8% higher than last year and up 7% organically. The Net Sales $76.1 $72.6 4.8% increase in orders this quarter reflected growth for Geiger, Oper. Earn. $2.8 $2.0 40.0% Maharam, and the Herman Miller Collection. Consumer Net Sales $96.0 $86.8 10.6% New Consumer segment orders for the quarter of $93 mil- Oper. Earn. $2.3 $4.2 -45.2% lion were 11% ahead of last year. These results were primar- ily driven by growth from the HAY brand, new studios and 9 Mos. Ended 3.2.19 3.3.18 %Ch. North America e-commerce, as well as outlet and contract channels. Net Sales $1,017.8 $975.3 4.4% Ms. Owen noted that the recent North America launches of Oper. Earn. $128.7 $131.6 -2.2% ELA the Cosm high-performance office chair, Canvas Vista desking Net Sales $359.9 $309.0 16.5% system and Overlay enclosure system are all pacing ahead of Oper. Earn. $40.7 $27.3 49.1% expectations this year. Cosm was launched across the com- Specialty pany’s international regions this quarter as well. Net Sales $235.0 $222.2 5.8% Oper. Earn. $10.8 $5.7 89.5% “We’re also gearing up for our official introduction to the global Consumer design community of the Herman Miller Group, a powerful rep- Net Sales $283.5 $256.7 10.4% resentation of the reach of our entire Herman Miller brand port- Oper. Earn. $6.3 $5.5 14.5% folio,” said Ms. Owen. “This will be the theme of our showcase 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 31 OF 35

business of the upcoming Milano Design Week in April and the NeoCon Excluding $16.9 million of charges related to the early retire- trade show in June. Each show will demonstrate the variety and ment of debt, net of related income tax effects, 4Q19 adjusted ease we deliver to our family of leading brands.” earnings were $0.29 per share. Prior year adjusted EPS was $0.24. Full-year adjusted earnings were $1.20 per share com- Also new is the Herman Miller Resource Library, a design and pared to adjusted EPS of $0.91 in fiscal 2018. specification tool to help dealers and customers visualize and select products across the company’s entire family of brands Revenue in the quarter increased 15% on an organic basis with a much improved user experience. compared to the prior year, reflecting double-digit growth across all segments driven by strong project business from Fourth Quarter Fiscal 2019 Guidance large customers. Orders (adjusted for constant currency, acqui- Looking forward, Herman Miller expects net sales in the fourth sitions and divestitures) grew 5% in the fourth quarter com- quarter of fiscal 2019 to be in the range of $645 million to pared to the prior year, driven by growth across all segments. $665 million. On an organic basis, adjusted for foreign curren- Orders in the prior year reflected the impact of a list price ad- cy translation and the impact of reclassification related to the justment which accelerated orders into the fourth quarter. On new revenue recognition standard, this forecast implies sales an organic basis, full-year fiscal 2019 revenue increased 9%. growth of 5% compared to the fourth quarter of the prior year “I am pleased with our fourth quarter and fiscal 2019 results, at the mid-point of the range. The Company expects adjusted as we’ve delivered three consecutive quarters of strong organic diluted earnings per share to range between $0.76 and $0.80. revenue growth, which is above industry performance in the Herman Miller Investor Event U.S. and many of our other markets,” said Steelcase President and CEO Jim Keane. “Our success comes from the launch On Thursday, May 9, Herman Miller will host an Investor Event at of new products, the acquisition of three great companies in its New York flagship showroom. Andi Owen, President and Chief AMQ, Smith System, and Orangebox, and the strengthening Executive Officer, and key members of Herman Miller’s leadership of our portfolio through partnerships with companies such as team will host a series of presentations during the morning event. West Elm. We also protected our profitability by implementing The event, along with supporting materials, can be accessed price increases in response to inflationary pressures.” live or via an archived replay through the Investor Relations Gross margin of 31.0% in the fourth quarter represented a section of the company’s website. Space for the event is limited decrease of 160 basis points compared to the prior year, driven and, therefore, in-person attendance is by invitation only and by higher cost of sales in the Americas. advanced registration is required. Analysts and institutional in- vestors interested in attending are encouraged to contact Her- Operating expenses for the quarter, while increasing $15.5 man Miller Investor Relations at [email protected]. million compared to the prior year, declined significantly as a percentage of revenue from 28.5% in 4Q18 to 25.8% in 4Q19. The full text of Herman Miller’s 3Q19 earnings release, including all tables, along with a webcast replay of its Mar. Operating income for the full year was 5.3% of revenue in fiscal 20 conference call and a PDF document with supplemental 2019 compared to 5.1% of revenue in fiscal 2018. This im- financial data, may be accessed in the Investors section of the provement was attributed to the revenue growth and improved company’s website: www.hermanmiller.com/investors/ operating expense leverage, partially offset by a decline in gross margin. The gross margin decline was largely driven by the >Steelcase Inc. on Mar. 19 announced its FY19 fourth-quar- Americas due to unfavorable business mix, higher commodity, ter and full-year results (dollars in millions except EPS): freight, and labor costs, net of pricing benefits and an $11.2 3 Mos. Ended 2.22.19 2.23.18 %Ch. million pension charge recorded in the third quarter of fiscal Revenue $912.4 $772.7 18.1% 2019. Gross Profit $283.1 $252.0 12.3% Oper. Exp. $236.1 $220.6 7.0% Interest expense of $23.5 million in the fourth quarter com- Oper. Inc. $47.0 $31.4 49.7% pared to $4.5 million in the prior year. The company issued Net Inc. $22.6 - - EPS (dil.) $0.19 - - $450 million of unsecured unsubordinated 5.125% senior notes in January 2019 and used a portion of the proceeds to 12 Mos. Ended 2.22.19 2.23.18 %Ch. fund the early retirement of $250 million of 6.375% senior Revenue $3,443.2 $3,055.5 12.7% notes in February 2019. The increase in interest expense in Gross Profit $1,087.9 $1,005.2 8.2% the current year was driven by $16.9 million of charges related Oper. Exp. $904.3 $850.0 6.4% to the early retirement of debt and $2.3 million of net interest Oper. Inc. $183.6 $155.2 18.3% Net Inc. $126.0 $80.7 56.1% costs related to the issuance of the new notes. The new notes EPS (dil.) $1.05 $0.68 54.4% have an effective interest rate of 5.6% and are due in January 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 32 OF 35

business

2029. 12 Mos. Ended 2.22.19 2.23.18 %Ch. Revenue Other income, net of $3.6 million in the fourth quarter com- Americas $2,470.2 $2,193.8 12.6% pared to $17.4 million in the prior year, which included $13.9 EMEA $617.0 $524.2 17.7% million of gains related to a partial sale of an investment in an Other $356.0 $337.5 5.5% unconsolidated affiliate and the receipt of a premium related to Operating income/loss Americas $209.9 $181.4 15.7% a change in control of the affiliate. EMEA -$6.9 -$14.0 - Income tax expense of $5.7 million in the fourth quarter in- Other $14.3 $21.4 -33.2% Revenue mix cluded $1.7 million of net discrete tax benefits and reflected an Americas 71.7% 71.8% effective tax rate of approximately 20 percent. In the prior year, EMEA 17.9% 17.2% income tax expense was $44.7 million which included $27.9 Other 10.4% 11.0% million of charges related to U.S. tax reform and a $4.0 million charge related to a reduction in the French corporate income (The Americas segment serves customers in the U.S., Canada, tax rate, both of which reduced the value of the company’s the Caribbean Islands, and Latin America with a portfolio of deferred tax assets. integrated architecture, furniture, and technology products The company paid $64.3 million in dividends and repurchased marketed to corporate, government, healthcare, education, 0.3 million shares under its share repurchase authorization and retail customers through the Steelcase, Coalesse, Turn- program during fiscal 2019 at a cost of $4.2 million. There is stone, Smith System, AMQ, and Orangebox brands. The EMEA $98.9 million remaining on the company’s share repurchase segment serves customers in Europe, the Middle East, and authorization. Africa primarily under the Steelcase, Orangebox, and Coalesse brands, with an emphasis on freestanding furniture systems, Total liquidity, comprised of cash, cash equivalents and the storage, and seating solutions. The Other category includes cash surrender value of company-owned life insurance, ag- Asia Pacific, Designtex, and PolyVision.) gregated to $417.4 million, and total debt was $487.0 million, at the end of the fourth quarter. “In EMEA, we reported year-over-year operating income improvement in the fourth quarter before consideration of the “Fiscal 2019 represented one of the best years Steelcase has amortization expense related to the Orangebox acquisition, reported in over a decade,” said Mr. Keane. “Our revenue grew which marks five consecutive quarters in which we’ve delivered 13% this year as our solutions directly address the most critical significant year over year operating improvements in the re- needs of our customers around the world to drive innovation, to gion,” said Steelcase Senior Vice President and CFO Dave Syl- attract talent and to change the culture of the workplace.” vester. “Our EMEA strategies are working, as evidenced by our The Steelcase Board of Directors declared a quarterly cash results this fiscal year, which included 10% organic revenue dividend of $0.145 per share, to be paid on or before Apr. 12 growth and $14 million of improvement in operating results to shareholders of record as of Mar. 29. excluding a $4 million gain on sale of property in the prior year and $2.5 million of amortization expense in the current year.” Business Segment Results (dollars in millions): 3 Mos. Ended 2.22.19 2.23.18 %Ch. Gross margin in 4Q19 decreased by 200 basis points in the Revenue Americas and 80 basis points in EMEA. This decline was Americas $641.7 $537.5 19.4% attributed to unfavorable business mix and higher overhead EMEA $175.5 $151.8 15.6% investments to support growth, partially offset by benefits from Other $95.2 $83.4 14.1% the higher volume and cost reduction initiatives. Benefits from Operating income/loss Americas $51.0 $37.7 35.3% pricing actions more than offset higher commodity, freight and EMEA $1.5 $1.5 0.0% labor costs in the quarter after three quarters of the opposite Other $3.7 $2.5 48.0% effect. Gross margin in the Other category decreased by 70 Revenue mix basis points. Americas 70.3% 69.6% EMEA 19.2% 19.6% On an organic basis, full-year fiscal 2019 revenue increased Other 10.5% 10.8% 9% in the Americas, 10% in EMEA, and 6% in the Other category. 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 33 OF 35

technology

Outlook When Ms. Wolfson isn’t creating spaces in CET Designer, she works as an Executive Advisor with a non-profit calledLMNOP Steelcase expects to report diluted earnings per share of $0.16 that provides mentoring and leadership opportunities for the to $0.20 for the first quarter of fiscal 2020. It reported diluted NYC A&D community. This year, she is celebrating the 10th earnings per share of $0.14 in the first quarter of fiscal 2019. Anniversary of LMNOP. For the full year, the company is targeting revenue growth of 5.5% to 9.5% in fiscal 2020, with organic revenue growth of 2% to 6%, and diluted EPS of $1.20 to $1.35. “As we begin fiscal 2020, we are excited to build off our recent momentum,” said Mr. Keane. “Our strategies are working, we are driving towards realizing the full value of our acquisitions and partnerships, and more and more companies are recogniz- ing the value of a high performing workplace.” A replay of Steelcase’s Mar. 20 conference call webcast, including a PDF of detailed and informative presentation slides, as well as the complete text of the company’s 4Q19 earn- ings release, including all tables, may be accessed at http:// ir.steelcase.com.

TECHNOLOGY >Configura’s March CET Designer User of the Month is Stephanie Wolfson, Project Designer at WRG and Success Story winner at the 2018 CET Designer Awards. Ms. Wolfson has a passion for design and cares about the impact is has on the end users of the space. She asks, “Does it help them? Is it a better solution than what they started with? Does it create a positive environment?” CET Designer User of the Month Stephanie Wolfson Her career didn’t start in interior design. In fact, it has taken several turns, including performing arts, marketing and PR, teaching, and finally interior design. She worked for several architecture and design firms in New York City before eventu- ally returning home two years ago in Texas at WRG. CET Designer “has enabled me to devote more time to the de- tails,” she said. “Drawing a typical workstation takes no time at all, so now I can focus more on all the needs of large projects.” For the past six and a half years, CET Designer has allowed her to draw, specify, and double check some of her biggest projects to date; which had more than 7,771 workstations for one client!

“Drawing the first one takes time and diligence to be accurate, but then all the others after take less than half the time to go from a blank drawing to full specs,” she noted. She’s thankful for the drawing, specifying, rendering, and walk-through capa- bilities of CET Designer. She is also thankful for her co-workers, who help her take on such large projects. 1st Place CET Designer Awards Success Story by Stephanie Wolfson (screenshot of first page) 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 34 OF 35

JOB SITE

To place ads or to get a price quote contact Bob Beck A&D Sales and Position - NYC Area [email protected] T 972 293 9186 Trendy, design-driven participate in industry affili- Imagine Tile is not just a tile, decorative architectural tile ation functions, and develop it is a creative tool that gives company has an immediate and maintain relationships designers the ability to imbue opening for a full-time, salary with specifiers and end users. any surface with their design Find all our ads all the + commission A & D Sales vision through commercially An ideal candidate should be time at www.officeinsight. Representative with a heavy rated ceramic and porcelain a self-starter who is able to com/careers. concentration on the NYC tile. From unique colors and area. Conveniently located in multi-task, has good writ- patterns, to photographic Montclair, NJ, within walking ing/presentation skills and quality imagery, our products distance to NYC trains, this is technically proficient. are the perfect solution for position will be expected to; Industry-related sales experi- client specified design and identify, establish and grow ence is preferred. Experience suited for all commercial new and existing A & D ac- with wall/floor tile or surfacing uses; corporate to hospitality, counts, assist with specifica- materials is also preferred but retail to healthcare, and more. tion of Imagine Tile products not necessary. Established including in-stock and contacts within the A & D custom tile products, provide community is a plus. Let your imagination run tiled! samples, schedule product Handcrafted in the USA, af- Please send resume to: presentations with Architects fordable and highly specified! [email protected] and Designers in the field,

Creative Director - High Point, NC

GENERAL SUMMARY >>Handle daily graphic design requirements Sales Representative - Florida Serve as the Director for >>Help manage photo, video, all graphic design and print, and web assets Sandler Seating, a supplier of Corporate, Higher Education, photography projects, European commercial furniture Healthcare and Government in coordination with the WHAT WE’RE LOOKING FOR products is looking for a are the focus market sectors Marketing Director. Oversee talented, self-motivated factory- of the position. The ideal the Creative Direction for >>Expert in Adobe CC appli- cations (InDesign, Illustra- direct sales rep covering major candidate will have a sales or Marketing materials and cities in Florida. design background with A+D, photography, including creative tor, Photoshop, Acrobat, etc.), SketchUp with profi- Dealers or End Users in the direction for print and digital South Florida market in these ads. Operate as an addition to ciency in OS and Windows platforms segments. Candidates MUST the Marketing, Advertising, and live in SE FL. Commission Design departments helping to >>Minimum 5 years of directly related work experience based with guarantee, car coordinate a cohesive creative allowance and business direction. >>A clear communicator and excellent listener, who can expenses. Please send resume RESPONSIBILITIES articulate design decisions and salary requirements to and be open to critique [email protected] >>Efficiently manage creative >>Detail-oriented with a project workflow from in- strong initiative ception through completion >>Work with outside advertis- We offer competitive pay and ers to coordinate and place benefits in an excellent, drug- print and digital ads free working environment. >>Oversee the project defini- tion, management, and Davis Furniture is an EEO/AA execution of the email Employer. marketing program Send Resumé here >>Design and develop sets for photography environments 03.25.19 GIVING VOICE TO THOSE WHO CREATE WORKPLACE DESIGN & FURNISHINGS PAGE 35 OF 35

JOB SITE

To place ads or Regional Sales Manager - Atlanta/SE Region to get a price quote contact Bob Beck Transwall Office Systems, products. Must have a Competitive benefits and com- [email protected] Inc. has an exciting new op- demonstrated track record pensation package offered. portunity in the Atlanta and in generating sales in newly T 972 293 9186 Southeast US territory for a opened territory and history of Please submit resume’ professional sales person. closing project sales. Techni- with cover letter to Qualifications include 5+ cal aptitude including the [email protected] Find all our ads all the years sales experience in ability to read architectural EEO/AAP Employer time at www.officeinsight. the contract office furni- plans and specs preferred. ture industry with specific Must reside within 20 miles of com/careers. knowledge of architectural the Atlanta market. Vice President, Membership and Industry Partnerships - Washington, DC

Type: Full Time/Exempt sectors. The candidate is also >>As ASID grows our annual >>Knowledge or experience with responsible for overseeing conferences and events, de- trade show sales and Our Mission and Community our member recruitment and velop innovative programs and >>Excellent analytical skills and Become a part of the team at retention team, and the systems events that provide strategic demonstrated experience the American Society of Interior that serve and manage our partners/sponsors an onsite establishing and interpreting Designers as we continue to members. The VP should have >>Lead a staff team and a num- >>Strong customer service innovate for the benefit of our an awareness of emerging trends ber of volunteer orientation, with the ability to members in the interior design in associations and will need >>Provide for project schedules, actively listen, elicit informa- profession and industry. ASID to show applied experience in budget, financials, metrics, tion, comprehend customer represents 25,000 members fostering innovation in a team and data issues/needs and recommend across all disciplines of interior environment having resulted in >>Visit member communities, solutions; ability to navigate design including professional revenue growth. speak at and/or attend events, and respond to sensitive/dif- practitioners, students, prepare and deliver webinars, ficult manufacturers, suppliers, and Responsibilities write content for e-newsletters >>Demonstrated experience others engaged in the profession >>Use proven business develop- and event websites and pre- successfully partnering cross- and industry. ment and sales strategies to pare Board reports as functionally to achieve grow membership numbers The belief that connects and >>Flexible, motivated, creative, and sponsorship dollars with a Qualifications innovative and goal oriented. motivates us all is that Design focus on under-represented >>Significant experience in sales, Impacts Life. In 2016, our >>Excellent communicator with >>BecomfortablewithC- business, marketing, or a re- the ability to speak to any size/ team of 30 moved into our new suitenegotiationswheth- lated field; Minimum 10 years headquarters in downtown level audience and to write erintheboardroomo- of experience developing and business, creative and educa- Washington DC. This new and ratanindustryevent,become executing sales strategies and innovatively designed office space tional content. well known and sought after continually exceeding sales >>Capable of becoming a known is LEED Platinum and WELL invitee and content expert >>Proven management or Platinum certified and supports member of the interior design within the interior design leadership experience in the >>Preferred familiarity or involve- the health and well-being of >>Develop and execute an in- association/non-profit space our employees while improving ment with the interior design novative annual plan to secure with a focus on membership, and related our organization’s productivity, strategic partnerships and sponsorship and national/ engagement, and retention. sponsorships continuing sig- community To apply, please submit a cover Summary nificant year over year growth >>Experience in membership letter with salary requirements The Vice President is responsible in this business recruitment and retention and resume to [email protected]. for strategy and execution >>Provide leadership and sup- strategies using value proposi- associated with industry partners port to the customer service tion as the motivator and Applications without submission and professional membership team supporting the retention >>Demonstrated experience in requirements will not be in the range of $10 million of 25,000 members and han- multi-year strategic planning considered. in annual revenues. Success dling over 3,000 calls per and data analytics to plan for relies on the ability to perform >>Work with marketing team annual growth and customer new business development to develop and execute an service in the manufacturer/supplier annual recruitment and reten- >>Knowledge or experience with communities from the residential tion plan togrow membership creating and selling sponsor- and commercial interior design across all ship

www.officeinsight.com PO Box 967 Robert Beck Mallory Jindra © 2019 officeinsight,LLC Cedar Hill, TX 75106 [email protected] [email protected] T 972 293 9186 T 219 263 9006