Annual Report and Accounts 2017 Objects of the Institute of Directors
Our Royal Charter Royal Charters are reserved for bodies that work in the interests of the public and represent pre-eminence, stability and permanence in their field. The IoD was awarded its Royal Charter in 1906 and it remains an acknowledgement of our mission and responsibility to continue to promote professionalism in business.
1 Better Directors Promote for the public benefit high levels of skill, knowledge, professional competence and integrity on the part of directors, and equivalent office holders however described, of companies and other organisations.
2 Better Business Promote the study, research and development of the law and practice of Corporate Governance, and to publish, disseminate or otherwise make available the useful results of such study or research.
3 Better Economy Represent the interests of members and of the business community to government and in the public arena, and to encourage and foster a climate favourable to entrepreneurial activity and wealth creation.
4 Better Services Advance the interests of members of the Institute, and to provide facilities, services and benefits for them.
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Contents “ As Director General, Objects of the Institute of Directors 2 it is my driving ambition Acting Chair of the Board’s Report 4 to ensure that the IoD provides directors with Director General’s Strategic Review 6 the tools they need to fulfil 2017 Overview 8 their vital role. I have seen • Membership 8 the real benefits the IoD • Professional Development 10 • Q&A: Paul Bolton CDir of Salford 12 provides for members in Professional Development terms of practical advice, • Policy and Representation 13 training, networking and • Policy Wins 2017 14 • Brexit – Key Initiatives 2017-2018 15 lobbying, and have also • Our People and Our Culture 16 observed opportunities • National and Regional Highlights in 2017 18 where we can provide Our Governance Structure 34 greater value.”
Governance Statement 36 Stephen Martin Director General of the IoD • Governance and Control of the Institute 36 • Council, Board and Committee Members 37
Corporate Governance Policy 42
Statement of Board Responsibilities 43
Financial Review 44
Independent Auditor’s Report 46
The Accounts 48
IoD Chairs from Geographical Areas 68
IoD Premises 70
www.iod.com 3 Acting Chair of the Board’s Report | Annual Report and Accounts 2017
Acting Chair of the Board’s Report
2017 has been a year of change and During the summer we undertook of consolidation for the IoD. a refurbishment of 116 Pall Mall that included moving the flagship restaurant Early in the year, we welcomed a new to a new location which is lighter and Director General, Stephen Martin and more welcoming. Commensurately, a new Finance Director, Jim Jordan. the food and beverage were enhanced Together, they form a strong team and tailored to the demands of to lead the Institute through its next members, which was also the case phase of growth. As a consequence, with the refurbishment of the Wine much of their effort during the year bar and Café Duke. was to build on existing strengths Chris Walton and to prepare the organisation for Likewise, regional events offered a reinvigorated future. members an improved mix of Acting Chair of the Board development, briefing, debating Our Royal Charter, which was and networking opportunities. granted in 1906, contains four aims. In my words, these are to promote The regions and nations continue to the integrity and skills of directors, be the rock upon which the IoD is built. promote and develop Corporate We are only as strong as our members Governance, promote and represent and we are lucky to have members the interests of business and to who volunteer their time, expertise advance the interests of members of and goodwill. I thank them for this. the Institute. The IoD has vigorously pursued these objectives. Both in the UK and internationally, the IoD’s reputation and brand are strong. The year has seen strong thought This is predominantly a function of our leadership on issues concerning members’ attitudes and efforts. Their governance, business and the ethical standards, aspirations and economy. The IoD has influenced skills shape the nature of the Institute. policy and been a leader in debates on issues such as Brexit, employment The past year has not been without its rights, taxation, national infrastructure, challenges. The IoD faced a governance education and skills, start-ups, GDPR, challenge when allegations were made the gig economy and labour mobility. through our whistleblowing channel by a number of staff members about A visible manifestation of the Institute’s the conduct of a senior colleague. emphasis on director training was the Our response was in accordance with opening of the new IoD Academy on the our Constitution and met the highest 3rd Floor of our Pall Mall headquarters standards of Corporate Governance. that was the finale to the overall An independent investigation into refurbishment. This, together with the the allegations was commissioned, launch of our online “Digital Academy”, and swift and appropriate action will allow us to provide a wider and more was taken in response to the findings. sophisticated offering to our members.
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Following these events, we enter The professionalism and resilience “ The regions and the second half of 2018 with a of our management and staff is also nations continue to refreshed Board. Together with the very much appreciated. Throughout new management team, this Board is the year, they ensured that the IoD be the rock upon imbuing the Institute with a renewed was at the forefront of their efforts. which the IoD is built. sense of purpose and energy. On behalf of the Board, I say “thank you”. We feel privileged to work with We are only as strong I welcome four new independent non- such a talented group of people as our members executive directors: Deborah Davis, and are grateful for their hard work, Kirsty Lloyd-Jukes, Alex Simpson and dedication and resourcefulness. and we are lucky John Watson. They have a range of to have members experience and a skills mix that will After a year of substantial change, serve the IoD well. the Institute continues its consolidation who volunteer and reinvigoration. This work will their time, expertise To those who have left the Board, continue through 2018. Our Charter is I give thanks for the hard work and clear about our goals and the Institute and goodwill.” the dedication that they have shown of Directors understands its mandate. to the IoD. This gives me confidence in its future.
Likewise, I thank our members who participated in conversations with us. They drew upon their experience and skills to offer us valuable guidance and advice.
www.iod.com 5 Director General’s Strategic Review | Annual Report and Accounts 2017
Director General’s Strategic Review
It has been a fascinating first year After a year of observing our as your Director General. I have had performance, our opportunities and the opportunity to visit our offices our challenges, I am drawn to conclude across the UK and to see for myself that, despite being over 100 years old, the fantastic work being done by the IoD’s Royal Charter goals are still IoD staff and volunteers throughout highly relevant to directors who have the regions and nations. I have seen a legal and ethical responsibility for the real benefits the IoD provides the strategic direction of companies, for members in terms of practical charities and other bodies. As Director advice, training, networking and General, it is my driving ambition to lobbying, and have also observed ensure that the IoD provides directors Stephen Martin opportunities where we can provide with the right tools and advice in this greater value. In the coming months, area. I look forward to working with Director General of the IoD we plan to engage with members you to promote better business in to share our ideas on how the IoD the coming years. adapts to the ever-changing global environment and hope to hear views from across the country, so that the Financial Performance Statement IoD remains increasingly relevant 2017 was again a year of continuing to future business leaders. high levels of capital investment in the IoD through the IoD Training Academy This year has, however, also brought on the 3rd Floor of our Pall Mall unexpected challenges. As the headquarters. After a surplus before Acting Chair writes in his introduction, tax of £67k in 2016, the IoD returned the IoD recently had to respond a deficit of £989k in 2017, caused to allegations of inappropriate in part by the continued decline in behaviour within the organisation. membership. This result was achieved This was a sobering reminder of through sales figures of £26.5m, that the importance of having robust were 2% down on prior year, and an Corporate Governance arrangements increase in the overall cost base of 2%. in place that could withstand issues The deficit was accompanied by arising at the highest levels. I truly a cash outflow of £2,451k, driven believe that the IoD should be proud by investments in the new Academy, of its response to these allegations. the introduction of a new CRM system Any attempt to brush the matter and refurbishment of 116 Pall Mall. under the carpet would have been a disservice to our mission. Membership Our governance arrangements I have set ambitious growth targets ensured an independent and fair for the IoD during my tenure as process and we can now move on, Director General, and against this confident that we have practiced ambition is a challenging backdrop. what we have preached, reinforcing The reality is that membership has been our belief that governance is not in decline for over a decade, and a ‘nice to have’ but is essential for this decline continued overall during long-term success. 2017. However, there is strong cause for optimism as I am pleased to report that our newest membership propositions, the IoD Advance and IoD 99 categories both reported growth over the past 12 months.
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It is clear from feedback that the Professional Development Regions and Nations engaged communities within these 2017 was a highly successful year for The last year has seen the IoD groups are a significant contributor Professional Development at the IoD, continuing to bolster the resources to their appeal. I am keen for these as we broke new records with Chartered available to our regional and national positive lessons to be learned across Director applications and appointments. branches. Notable changes and other parts of the business. As a Chartered body, the promotion recent investments have included and growth of our unique Chartered the introduction of professionally In 2018, we will embark upon a Director qualification is of crucial run Community Engagement days in programme of work to first review importance. In 2017, we established London and Manchester, the expansion and then refresh our entire value a Chartered Director Working Group of the Regional marketing team to proposition – a root and branch to investigate how we can increase better support our staff and volunteer assessment is needed to ensure we awareness and value of the qualification teams, and the introduction of a are delivering what our members in the wider market. I look forward to facilitated, discounted access to need today and that we are in good sharing their findings and our action the IoD Certificate and Diploma. shape to anticipate their future needs. plan in the months ahead. Extensive consultation with members, This work will continue into 2018 non-members and all stakeholders that We also launched the IoD Academy as we focus on how to better bring make up our audience will commence brand with a state of the art learning regional and national branches in the second half of 2018. facility at 116 Pall Mall in 2017. We recently together to share best practice. launched the IoD Academy in Northern We will also continue working with Corporate Governance and Policy Ireland and in the coming months will our community to support them The IoD Policy Unit has been launch in other locations across the with new technology, resources particularly busy over the past year. UK. In the last few weeks, we have also and guidance. In addition, we are The UK’s exit from the European Union launched the digital campus of the IoD reshaping our Committee proposition has implications not just for trade, Academy which will ensure all members into an exciting Ambassadorial but for almost every area of domestic have access to a range of high quality programme fit for the future. These policy that impacts businesses. learning at no extra charge and within changes will allow us to better hear, In this sense it has rightly become their membership package. understand and support our members a focus within all areas of advocacy with the specific business challenges for the IoD. Brexit and opportunities that exist in their Brexit has remained at the forefront regions, nations and branches. In addition, the policy team have of business leaders’ priorities over the continued to work on pressing past 12 months, and inevitably it has I remain committed to the goal that domestic issues with legislators touched many areas of the IoD’s work. wherever our members are based, and stakeholders across the political Over a politically uncertain year, the IoD they will have access to the very best community, highlighting the concerns website’s Brexit hub, our Navigating support, guidance, training & events and priorities of IoD members and Brexit events, webinars, and factsheets that the IoD has to offer. engaging constructively with Government from the Information Advisory Service on areas ranging from the industrial have been invaluable resources for strategy to the Taylor Review into members. At the same time, policy modern employment practices. reports and IoD member data continue to be fed into Government and the Promoting high standards of Corporate media at every stage of the negotiations. Governance has also remained at the heart of IoD advocacy over the past Throughout the year, I have attended year, with a particular highlight being regular meetings with senior figures the IoD’s successful input into the across Government and the wider Government’s recent proposals for political community to represent the Corporate Governance reform. priorities and concerns of IoD members through the negotiations. As we move into phase 2 of the talks, I will continue this high-level engagement alongside members of the IoD Policy Unit.
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Membership
At the end of 2017, IoD membership We have also seen a trend towards Membership numbers for 2017 numbers were 32,034. This is a net a younger membership demographic, decline of 2,012 since the end of 2016. as we have introduced new activities to appeal to a wider audience than 8,065 new members were acquired in in the past. At the end of 2017, 2017 and the retention rate was 68.8%. the number of members under the Due to changes in reporting mid- age of 50 had grown by 8%, despite Numbers year, neither measure is comparable overall membership having decreased. Down with 2016. We now have a consistent % measure of reporting that provides We will continue working to broaden 5.9 2016 2017 clarity across all membership types the appeal of the IoD to a more diverse and a baseline for future measurement. audience, making the community relevant to and representative of At the end of 2017 IoD membership There has been a small redress the entire business community. numbers were 32,034. This is a net decline of 2,012 since the end of 2016. in the gender split of IoD membership. Women now make up 18.7% of membership compared to 16.5% a year earlier, with a total increase of 716 members.
Membership Statistics for 2017
Core Advance 99 Student
2016 30,762 274 1,240 1,770 2017 27,217 903 2,320 1,594
11.5% 230% 87% 10% year on year year on year year on year year on year
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Channel Islands (UK) Geographical breakdown of membership 4.00% Membership numbers have declined consistently over many years, but East Midlands there have been some useful learnings 4.57% and pilot projects that are assisting us in our future planning. East of England 10.70% Whilst overall decline was seen in 2017, we saw growth in our Advance and 99 London membership. The feedback we received 18.20% indicates that the greatest appeal of these groups relates to the sense of North East community and support of like-minded 2.90% members. This corroborates previous research we carried out around North West the primary reasons that members 5.52% join the IoD, which is being able to connect and learn. Northern Ireland 2.90% With ambitious growth plans over the next several years, we are embarking Scotland upon a number of projects designed to renew and refresh the membership 5.52% proposition, ensuring its relevance to a changing and more diverse South business audience. 24.36%
Extensive research and consultation South West will be carried out, as we work 6.63% with members and the wider business community to deliver a Wales value proposition designed to help 1.77% businesses and individuals grow. West Midlands 4.80%
Yorkshire 3.23%
Overseas – Europe 1.41%
Overseas – Outside Europe 5.13%
0% 30%
Geographical spread of membership
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Professional Development
2017 was another busy, exciting In 2017, we successfully completed our and successful year for professional first audit and therefore retained SCQF development at the IoD. It was also level 9 for our Certificate in Company another record year for the IoD’s Direction and SCQF level 11 for our Chartered Director qualification; Diploma qualification. This places the with more applications and Certificate at a level equivalent to a appointments in the past two years Bachelor’s degree and the Diploma at than the previous four years combined. a level equivalent to a Master’s degree.
Despite the positive growth in the ranks The IoD Academy launched in of Chartered Directors, we believe the September 2017 with the opening number should be significantly higher of our first state of the art learning and that Chartered Directors should be environment on the Third Floor of 116 on the boards of all organisations across Pall Mall. The intention is that this will the UK and beyond. Consequently, become the blueprint for IoD director we established a Chartered Director development across the UK and beyond. Working Group in March 2017 which In 2018, we have launched in Northern was made up of Chartered Directors, Ireland and we aim to do the same in head hunters and IoD staff. The group Wales, Scotland and across England. focused on two specific topics: how to drive greater engagement The digital campus of the Academy with, and value for, our existing launched in Spring 2018, extending community of Chartered Directors our provision of, and access to, a range and how to increase awareness of high quality director development of, and appetite for, the Chartered and peer learning. Access to the digital Director qualification. The findings of campus will be provided to all IoD the group was presented to the IoD’s members at no extra charge, within Executive Committee in Spring 2018. their annual subscription. This will support the fulfilment of our Charter In 2016, we took the decision to seek objectives by providing a spectrum external assessment and mapping of of development offerings to cater our own qualifications to nationally for a range of budgets. The digital recognised standards. The credit rating campus is accessible across the UK enables candidates and employers and internationally. to quickly and easily understand the academic level of their qualification, Significant progress was made as these are mapped to the Scottish in 2017 towards the completion of Credit and Qualifications Framework our four planned syllabus reviews. (SCQF). The rating also means The complete redevelopment and that IoD qualifications now have an update of our flagship Certificate in internationally recognised number Company Direction will be completed of credits which are transferable in 2018. This change is in response to to other courses and qualifications. the revised Corporate Governance Code which is due to be published in September 2018. Our plan is to be first to market with our refreshed Corporate Governance module, based on the revised Code.
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2017 highlights
432 90% 91% development satisfaction of delegates programmes score would delivered to 6,256 improving on our 2016 recommend delegates from score of 89% and up for IoD Professional 41 countries a second year in a row Development to a colleague, compared with 90% in 2016
32% of delegates were women 96% pass rate of Chartered 128 Director interviews Chartered Directors 58% appointed of delegates bringing the total to 1480, were IoD of which 1154 have active members IoD membership
9% more 77% All figures correct as of May 2018 Chartered Directors of which appointed were UK in 2017 than 2016 which was based a record breaking year
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Q&A: Paul Bolton CDir of Salford Professional Development
Paul Bolton is the Managing Director of ONECPD, part of Salford Professional Development within the University of Salford. He joined the IoD in 2015 and became a Chartered Director in 2017.
Why I undertook the Chartered Director programme I was attracted by how the courses were structured - as they could be completed while continuing my full-time commitment to ONECPD Paul Bolton – and how they built a core foundation of knowledge and skills which I have subsequently applied to real-life situations. Making the final step Managing Director of ONECPD to become a Chartered Director was a natural progression, essentially requiring me to build a portfolio of my experiences as a director and “ The programme has been a great discuss these with an IoD interview panel. help and I routinely apply the knowledge, skills and insights I have gained from it. It has proved How the Chartered Director programme has helped me invaluable in equipping me with The programme has been a great help and I routinely apply the knowledge, the strategic planning skills that skills and insights I have gained from it. It has proved to be invaluable will enable me to deliver further in equipping me with the strategic planning skills that will enable me to sustainable growth in our business. deliver further sustainable growth in our business. I was able to network I was able to network with other with other strong leaders, and that has helped me, because I have been strong leaders, and that has helped able to use some of them as a sounding board and others as a knowledge me, because I have been able to bank. It has also led to some great friendships. use some of them as a sounding I found the Role of the Director and the Board a particularly interesting board and others as a knowledge module of the Certificate programme, as it really articulated the responsibilities bank. It has also led to some of directors, especially from a legal point of view. I doubt most directors great friendships.” are actually aware of what they are liable for, and I believe there should be some sort of mandatory training for directors such as this when they join a board. The IoD is an important institution striving to raise standards and diversity in boardrooms across the country, which is good for us all.
The importance of the CDir qualification It is a kite mark, recognising and giving credence to directors who are passionate about ensuring the highest business standards in terms of knowledge, skills and, arguably most importantly, values and beliefs. The IoD is an important institution striving to raise standards and diversity in boardrooms across the country. This will ensure businesses in the UK are able to compete on a global scale, which is good for us all.
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Policy and Representation
2017 was another tumultuous year for UK politics, with the IoD’s Policy Unit responding to the surprise General Election by producing a series of eight short manifesto papers on areas including tax, infrastructure and flexible employment, which gained considerable attention for the Institute and its members. 26 Throughout the year, the IoD continued policy reports 12 to push the Government for a smooth (Big Picture articles, Navigating Brexit, surveys created Brexit process, playing a pivotal role Fourth Industrial Revolution, Cyber Security, Mental Health in the Workplace, Older 11 monthly surveys, in encouraging Ministers to prioritise a Entrepreneur, GGI, Life Sciences, transition period, which was agreed in The Business End of Brexit, 1 snap post-General General Election ‘minifestos’) principle in December 2017. Alongside Election survey. Brexit, the IoD continued to conduct surveys and publish work on a wide Average response rate: array of issues relevant to members, > 1 in 4. including a high-profile campaign Panel size: 3,193 on improving mental health at work.
678 national print hits 132 Including 74 front page news stories policy events 2,004 TV and radio appearances
5,342 twitter followers 109 @IoD_Press press releases
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Policy Wins 2017
Every month we seek IoD members’ Education and skills views on key policy issues affecting Skills shortages have consistently their organisations through our been one of the top concerns raised Policy Voice panel. Here are just by IoD members in Policy Voice. some of the many ways we influenced Retraining was placed at the centre government policy and successfully of the Government’s Industrial lobbied for changes to the law on the Strategy after the IoD spearheaded back of Policy Voice surveys of our a campaign to boost lifelong learning. members in 2017. Start-ups Brexit The IoD successfully pushed the Securing a transition period before Government to retain SEIS/EIS tax Brexit went to the top of the Government reliefs for start-up businesses in the agenda after sustained pressure from Autumn Budget 2017 after plans they the IoD, informed by Policy Voice would be scrapped were announced. members. A transition period was The IoD has been appointed as the agreed with the EU in principle in UK representative to the G20 on December with the precise details behalf of entrepreneurs. set out in March 2018. GDPR Employment Policy Voice members expressed The rights of EU citizens to remain concern about GDPR compliance in the UK after Brexit came top of and a new helpline was launched by Policy Voice member priorities. government to help SMEs understand Most of those rights were guaranteed the new rules. by the Government in December 2017 following consistent and vocal Gig Economy lobbying by the IoD. The IoD members called for greater clarity in employment law and it became Taxation a cornerstone recommendation in the The Autumn Budget 2017 provided Government’s Taylor Review. more help for SMEs with business rates after the IoD raised the concerns Labour Mobility of Policy Voice members directly with The IoD helped force a Government the Chancellor. U-turn on plans for a proposed £1,000 per EU worker immigration tax on Infrastructure employers after Policy Voice members Ofcom reformed the communications raised concerns about access to market after consistent lobbying from migrant labour. the IoD on the need for more and faster fibre optic broadband provision, informed by Policy Voice surveys.
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Brexit – Key Initiatives 2017-2018
Ahead of the UK’s withdrawal from the European Union, the IoD’s Policy Unit is actively engaging with members, politicians and stakeholders on the issues that look set to impact the business community.
The IoD’s main Brexit activities span advocacy, events and research publications. We are committed to working with policymakers with a view that our combined efforts can result in the best deal for business in Britain.
Alexandra Renison Head of Europe and Trade Policy Key initiatives for 2017-2018 include:
“ Enacting Brexit presents a huge task for all sides. In this regard, Bridging the Brexit Gap it is no wonder that our upcoming A paper which explains the importance of a transition period for businesses withdrawal from the EU consistently as the UK prepares to exit the EU. In particular, the paper puts forward ranks among the top concerns four models as options for bridging arrangements. of IoD members.
The IoD sees its role as providing The business end of Brexit advice to business and policymakers A paper which considers how IoD members are approaching preparing on the difficulties that arise as for our impending withdrawal from the EU, including a detailed look we exit the EU, as well as the contingency planning activities. opportunities that might be on the longer term horizon.
We are committed to helping Customising Brexit our members navigate the A paper setting out a proposal for post-Brexit trading arrangements. Brexit minefield and this is In the report, we argue that a hybrid arrangement of a partial customs demonstrated by our programme union covering industrial goods and some limited processed agricultural of varied activities, including the goods, as well as a free trade agreement tying off other areas, would Navigating Brexit event series, allow the UK to operate an independent trade policy while also protecting our webinar surgeries and some of the UK’s key industries. numerous policy reports.
Looking ahead, we anticipate The business of going global another busy year as the clock ticks down to Brexit day and we look A paper which uses statistics about IoD membership to identify the potential opportunities that await UK businesses as we leave the EU. forward to launching new projects.”
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Our People and Our Culture
Our people are at the heart of what we During 2017, we implemented and do. It is their passion, creativity, hard embedded a new matrix organisation. work and dedication that enables the This new structure is grounded in IoD to continue to grow and advance. our fundamental charter objectives: The number of employees We are very proud of the expertise Policy, Membership and Professional (full time equivalent) was 2031 we have in-house, and the exceptional Development. This new structure, service we are therefore able to together with bringing all of our London deliver to our members and guests. employees together in our 116 Pall Mall Gender composition of our employees, office space, has provided opportunities across our organisation1: During 2017, we continued to for staff development and promotion invest in our people and develop and has enhanced collaboration. In 2018, our organisational culture. We are we are planning to develop our working committed to ensuring that we drive space and approach further to optimise towards high performance, and invest how we work and engage. 113 in our people to equip them with the Female knowledge, skills and mind-set to We have continued to engage with employees operate at the highest level. staff following an all-staff survey (56%) to gather insight from across the Strong leadership is at the heart of organisation. Engagement will remain high performance. During 2017, we a key focus for 2018 as we further continued the development of our develop and embed the initiatives leadership and management capability started in 2017. This includes staff 90 by delivering coaching and follow social events, regional engagement Male up workshops for our leadership events with our volunteers and the new employees development programme as well as staff Reward and Recognition scheme. (44%) several management skills workshops. Together with the “Wall of Wow”, this will provide an opportunity to formally We have continued our work on the and informally recognise individuals mental wellbeing of our people by going above and beyond and living which includes.. raising the profile of this important topic the IoD’s values. both internally and externally. During Mental Health week, we provided our 1 20% employees with a number of interactive ExCo 80% sessions to help them look after 4 their mental and physical well-being and delivered mental health first aid Head 9 50% training to staff. of Department 9 50%
37% Regional 3 Directors 5 63%
Female: | Male:
NOTE
1. As at March 2018
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Length of service1