For Immediate Release July 2, 2012

ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL Launches with Over 42,000 Attendees at the First Two Kick-Off Shows -- Biggest Opening Days in the Festival’s Five-Year History

Verifying Yahoo.com’s rating as the #2 “Best Summer Tour of 2012”, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL kicked off this weekend to a record-breaking start—over 26,000 heavy metal headbangers attended the tour kick-off in San Bernardino on Saturday, July 30th alone! That is over 4,000 more attendees than the previous record. Overall during the entire first two days, the festival brought 42,000 fans together to celebrate heavy metal, making this year the biggest yet for the world’s largest touring heavy music festival. Check out the first official tour update now at the official YouTube page, hosted by 2012 ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL correspondent Mistress Juliya.

“After the first two dates of Mayhem, we have set an all-time attendance record at our first show in San Bernardino (26,150) and a record attendance at day two in San Francisco (15,850),” confirms ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL co-creator John Reese. “Mayhem is off to a rip roaring start and we look forward to a great year with an awesome lineup of artists.”

Check out an amazing write up about this year’s festival at RollingStone.com and a killer behind-the- scenes photo gallery atSpin.com, and make sure to grab your tickets now at www.rockstarmayhemfest.com to experience ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL’s heaviest and biggest year yet!

“What a sick show to kick off Mayhem 2012! I counted 13 pits during Indians!!! SoCal always brings it,” states ANTHRAXguitarist Scott Ian. “If this is any indication of how this tour is going to be, it's going to be a great summer!”

"We've been looking forward and counting down to Mayhem for a while now, especially since we've wanted to be a part of the tour for the past few years,” states THE DEVIL WEARS PRADA vocalist Mike Hranica. “The tour kick-off was great and I'm very excited to finally be playing Mayhem rather than just talking about it!”

“The first day of Mayhem was awesome,” adds WHITECHAPEL guitarist Alex Wade. “It feels great to be on this amazing tour again and to see old friends and make new ones.”

-- 2012 ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL Line-Up:

MAIN STAGE: SLIPKNOT MOTORHEAD (daily opening rotation of AS I LAY DYING, THE DEVIL WEARS PRADA, )

Jägermeister Stage: ANTHRAX AS I LAY DYING THE DEVIL WEARS PRADA ASKING ALEXANDRIA WHITECHAPEL (opening rotation of UPON A BURNING BODY (6/30 – 7/11), I THE BREATHER (7/25 – 8/04), (7/13 – 7/24))

Sumerian Stage: UPON A BURNING BODY I THE BREATHER BETRAYING THE MARTYRS DIRTFEDD

The 5th annual ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL will also feature ROCKSTAR METAL MULISHA JUMP TEAM, the World’s Greatest Freestyle Motocross team. ROCKSTAR ENERGY DRINK MAYHEM FESTIVALattendees can enjoy a plethora of festival activities, including perusing vendors, attending autograph signing sessions and a slew of other interactive activities that enhance the concert experience.

-- In 2008, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL bulldozed onto the scene and quickly made itself known as the preeminent summer destination for the hard rock and metal community. ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL boasts the most powerful artist line-ups in heavy music. Artists who have performed on the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL have included hard music legends SLAYER, SLIPKNOT, KORN, ROB ZOMBIE, DISTURBED, GODSMACK, , LAMB OF GOD, MARILYN MANSON, MACHINE HEAD, IN FLAMES, TESTAMENT, HATEBREED, , BULLET FOR MY VALENTINE, MASTODON, , KILLSWITCH ENGAGE, KINGDOM OF SORROW, DETHKLOK and many more. All have pummelled the stage, while delivering the intensity and heaviness that fans have grown to expect year after year.

For more information on the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL, visit www.rockstarmayhemfest.com.

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