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Categories Guidelines PHOTOGRAPHY GUIDELINES PRODUCT PHOTOGRAPHY MANUAL FRONT-END CATEGORIES 1 CATEGORIES - CONTENTS CATEGORIES OVERVIEW ACCESSORIES Women’s Accessories Dress Shoes Casual Shoes WOMEN’S APPAREL Men’s Accessories Dresses Boots Tops Gifting Lifestyle Shoes Pants & Jumpsuits and Playsuits Bags Sneakers T-Shirts; Jumpers & Cardigans Jewellery Thongs Shorts; Skirts Ties & Cufflinks Slippers & Accessories Coats & Jackets Watches Jeans Underwear & Socks SPORTS Swimwear Headwear & Scarves & Gloves Apparel Lingerie Wallets & Belts & Stationery Accessories Sleepwear Sunglasses Socks & Tights; Sweats & Hoodies Swimming / Towels Footwear Tech Accessories Travel & Luggage KIDS MEN’S APPAREL Optical Apparel Shirts & Polos Accessories Coats & Jackets FOOTWEAR Footwear T-Shirts Ankle boots Jumpers & Cardigans Flats Pants Heels Jeans Sandals Swimwear & Shorts Wedges Sleepwear Sweats & Hoodies Suits & Blazers 2 WHAT ARE FRONT-END CATEGORIES? Front-end categories are the categories and sub-categories that our customers use to navigate through THE ICONIC’s vast catalogue of products. It is very important that the categories that are selected when you are creating your products fit within THE ICONIC’s category guidelines, so that we can make sure your items have optimised visibility on site. When it comes to categories, it is not a case of ‘more is more’, but rather a case of making sure that every category you put your product in is the perfect place for it. Adding your products to excessive categories may result in your products oversaturating the categories by appearing in filters that are not applicable, causing customer frustration and result in lower sales and higher returns. The criteria for each category on THE ICONIC is drawn from extensive customer research and feedback, and is dictated yearly by THE ICONIC’s planning and buying teams. The front-end categories field in Seller Center can be found within each SKU on the first page, underneath the brand name and product name fields. This field operates like a category ‘tree’ offering category and sub-category options tailored to your selection. When selecting your categories, you can select one ‘Primary Category’ and up to three ‘additional categories’. Please note, when the items pass through our system and go live on site, there is no difference between the ‘primary’ and ‘additional’ categories as they are all treated equally. The categories can be broken up into: Women’s Apparel, Men’s Apparel, Sports, Women’s Footwear, Men’s Footwear, Accessories, Gifting and Kids. Please refer to the relevant page of these guidelines for detailed information regarding the categories within each of those attributes. If you have any queries regarding the category placement of your item, please do reach out to THE ICONIC’s QC team via Seller Center Helpdesk. 3 MEN’SWOMEN’S APPAREL APPAREL Dresses Tops Pants; Jumpsuits & WOMEN’SPlaysuits APPAREL T-Shirts; Jumpers & Cardigans Shorts; Skirts Coats & Jackets Jeans Swimwear Lingerie Sleepwear Socks & Tights; Sweats & Hoodies 4 WOMEN’S APPAREL - DRESSES PRINTED DRESS WORK DRESSES COCKTAIL WRAP DRESS PARTY DRESS MAXI DRESS SHIFT DRESSES MINI DRESSES Any dress with a print Structural, on the Can be mini or midi in A bodice/waistline that Mini dress (above Hemline is at the ankle Silhouette with Hemline is above (NOTE - does not include knee or below; length, a little fancier wraps around the torso knee), more luxurious or floor. some structure, the knee. jacquard, embroidered or muted palette or than the classic party (note if adjustable fabrics than jersey or designed to sit any other patterns woven classic, subtle dress. Would wear to a or decorative). knits. Would wear on a away from the into the fabric). body from shoulder patterns; sleeved, cocktail party. night out dancing. to hem. opaque. BRIDESMAID FLORAL SLIP BODYCON MIDI DRESS OFF-THE-SHOULDER Midi or maxi length, could Structural, on the Slinky, T-SHIRT DRESS LONG SLEEVE DRESSES Figure-hugging, clings Hemline is from knee Necklines that sit off the also be a cocktail dress. knee or below; chemise-style Dresses with a Bracelet- and full-length tightly to the body and to just above the ankle. shoulder (note if More ‘luxe’ fabrics (think muted palette or silhouette (often in tee-style sleeves. uses enough elastane elasticised, internal grip satin, silk, georgette, classic, subtle fluid, silky fabrics). bodice/sleeve. to cling to the body tape, boned bodice etc.). organza etc). Would wear patterns; sleeved. smoothly. 5 aisleside at a wedding. WOMEN’S APPAREL - DRESSES KAFTAN & BEACH SHIRT DRESSES SUN DRESSES DRESSES Dress with a Summery day dresses. Casual, relaxed dresses. button-through front. Would be worn around the beach or pool. FORMAL GINGHAM DRESSES STRIPE DRESSES Maxi length (at least at a Dresses with a gingham Dress with a striped point). Would wear to an check print. pattern. ‘event’ like a wedding or black tie event. 6 Dresses Formal Dresses - Kaftan & Beach Dresses - Shirt Dresses - Gingham Dresses - Stripe Dresses - Sun Dresses - WOMEN’S APPAREL - TOPS BODYSUITS (APPAREL) CAMI TOPS FLORAL TOPS LACE TOPS SHORT SLEEVE TOPS OFF-THE-SHOULDER SLEEVELESS TOPS WORKWEAR TOPS Fashion bodysuit, Top with very narrow Top with a Top made from lace, Top with sleeves TOPS Top without sleeves. Appropriate for traditional clasp at bottom, is straps (spaghetti, floral/botanical or with a large lace that finish before the Top that sits work attire (no camis, clingy eligible for returns. shoestring, rouleau). print or pattern. component. elbow. off-the-shoulder. tops, off-the-shoulder, strapless). STRIPED TOPS STRAPLESS TOPS LONG SLEEVE EVENING TOPS SHIRTS & BLOUSES TUNICS CROPPED TOPS Top with a stripe Top without TOPS Luxurious fabrics, fitted Collared and/or Loose garment, longer Cut short to reveal print/pattern. straps. Top with a sleeve designs, embellished. buttoned. length usually reaching stomach. bracelet-length or just above or to the longer. knee. 7 WOMEN’S APPAREL - PANTS; JUMPSUITS & PLAYSUITS JUMPSUITS PLAYSUITS PANTS LEGGINGS LEATHER PANTS One-piece garment One-piece garment All fashion pants. Fitted stretchy pants often Leather or with full-length pants. with shorts. made from cotton (not faux-leather sports). pants. TAPERED PANTS CROPPED PANTS SWEATPANTS JOGGER PANTS Leg becomes Pants that fall CAPRIS Tracksuit trousers often made Slim-to-regular below the knee Close-fitting pants narrow towards from jersey, terry fabric or fleece fitting track-style and above the which finish above the the ankle. with an elasticised or drawstring pants with cuffed ankle. ankle. 8 waist. ankles. WOMEN’S APPAREL - T-SHIRTS; JUMPERS & CARDIGANS T-SHIRTS BASIC T-SHIRTS PRINTED T-SHIRTS SINGLETS MATERNITY SINGLETS MATERNITY T-SHIRTS All fashion and sports Fashion and sports lifestyle Fashion and sports lifestyle Sleeveless with Designed for wear during/after Designed for wear during/after lifestyle tees. tees with no placement print tees with placement print, large slender straps, often pregnancy; may include features pregnancy; may include (can include striped tees). branding or bold pattern. made from jersey. such as expandable panels/nursing features such as expandable flaps. panels/nursing flaps. V-NECK JUMPERS CARDIGANS CREW NECK V-shaped neckline. Knitted with long Knitted with long sleeves and fastens Round neckline; sits close to sleeves. down the front. Sometimes designed neck. 9 with an open front. WOMEN’S APPAREL - SHORTS; SKIRTS MINI SKIRTS MIDI SKIRTS MAXI SKIRTS PLEATED SKIRTS PENCIL SKIRTS LEATHER SKIRTS DENIM SKIRTS SKORTS Short skirt, above Falls below knees, Falls to ankle Any form of pleated Narrow, straight Made from leather Made from Shorts with a flap across the knee. above ankles. length or floor. skirt, knife pleats, box skirt. or faux-leather denim/chambray front to give the illusion of a pleats, plisse pleats etc. materials. materials. skirt. LEATHER SHORTS DENIM SHORTS CARGO SHORTS HIGH-WAISTED HOT PANTS Made from leather or Denim or chambray Casual cotton shorts SHORTS Very tight, brief-like shorts. Waistband sits at faux-leather materials. shorts. with large pockets naval or higher. down the leg. 10 WOMEN’S APPAREL - COATS & JACKETS JACKETS BLAZERS VESTS COATS BOMBER JACKETS Long-sleeved outer garment, Jacket not forming part Sleeveless jacket or Any coat. Traditl pilot/aviator-shaped jacket. often falling to hips. of a suit, but suitable for coat formal wear. CAPES PARKAS WINTER COATS LEATHER JACKETS DENIM JACKETS Garment that flows loosely over Jacket designed for cold Overcoat made from thick Jacket made from leather or Jacket made from denim/chambray the shoulders by itself or part of weather, usually windproof fabric or padded. faux-leather materials. materials. a garment. and/or with a hood. 11 WOMEN’S APPAREL - JEANS FLARES GIRLFRIEND BOYFRIEND BOOTCUT SKINNY Fitted around the bum and thighs Relaxed leg, tighter around the hip and Relaxed fit with straight legs. Flares very slightly Fitted with very with a gradual widening of the leg. sit higher on the waist than boyfriend below the knee. narrow leg. jeans. HIGH-WAISTED SLIM STRAIGHT CROP WIDE LEG Waistband sits at the naval or Slim fit through the leg but not as fitted Loose cut around bum and Falls below the knee and Overall fit is loose with wide higher. as skinny jeans. thighs with a straight leg. above the ankle. leg. 12 WOMEN’S APPAREL - SWIMWEAR BIKINI SET RASH SUITS BIKINI TOPS BIKINI BOTTOMS Bikini top and bottom Like a rash vest but a full piece - Separate swim bra top. Separate swim bottoms. together (must be sold protects against abrasion and sun. as a set!). ONE-PIECE BOARDSHORTS RASH VESTS KAFTAN & OVERSWIM A one-piece swimming costume. Surf shorts. Swim top protects Loose overgarment often made from against abrasion and sheer or lightweight fabric, designed sun. to be worn over swimmers. 13 WOMEN’S APPAREL - LINGERIE BRAS BALCONETTE BRAS CONTOUR PLUNGE PUSH UP BRAS SOFT CUP BRAS All bras. Half or ¾ coverage BRAS Cups are heavily padded or No underwire or padding. cups. Low-cut, pre-formed designed with a slight tilt to cups with underwire.
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