Share by Type of Clothing Russ.Fed.: Regions and Region
Online Fashion Retailers Category Overview User Interest in Category Ø Query dynamics Ø User interest growth in category Ø User interest growth forecast Ø User interest on online shopping in regions Ø User interest in Moscow, Saint-Petersburg vs. regions Ø User interest in Russia vs. CIS User Interest in Category Queries related to the scope of clothing and shoe shopping make about 0,5% of the total Yandex queries. Category queries share in total Query distribution by segments amount of Yandex queries within the category 0.7% 5% 0.6% 0.5% 10% 0.4% 61% 0.3% 0.2% 24% 0.1% 0.0% Clothing Shoes Accessories Underwear Queries on clothes are the most popular in the category. They made up more than 60% of all category queries for last 12 months. 4 Wordstat.yandex.ru statistics, Oct ‘2011 – Sep ‘2013 Category Dynamics In 2013 user interest in clothing and shoe shopping went up by 23%. (based on statistics from January to September). 40,000,000 35,000,000 +23% 30,000,000 25,000,000 20,000,000 15,000,000 271,560,805 221,538,124 10,000,000 5,000,000 0 1 2 5 Wordstat.yandex.ru statistics, Oct ‘2011 – Sep ‘2013 6 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 50,000,000 5,000,000 grow by 2014In growth ratewill bemore moderate: userinterest isexpected to growto by17% in 2013. The whole interestin category (clothing, shoes,accessories) isexpected CategoryDynamics Forecast 0 2011 Nov Dec 14%.
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