DOCSLIB.ORG

The Advertiser's Perspective on Advertising Agency

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Advertiser's Perspective on Advertising Agency THE ADVERTISER’S PERSPECTIVE ON ADVERTISING AGENCY-CLIENT RELATIONSHIPS: A SURVEY OF LEADING ADVERTISERS IN TURKEY TANSES YASEMİN GÜLSOY Submitted to the Graduate School of Social Sciences in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Contemporary Management IŞIK UNIVERSITY 2006 ii THE ADVERTISER’S PERSPECTIVE ON ADVERTISING AGENCY- CLIENT RELATIONSHIPS: A SURVEY OF LEADING ADVERTISERS IN TURKEY Abstract This dissertation focuses on the relationship between advertisers and their advertising agencies, in an effort to understand what drives advertiser’s satisfaction in this relationship which can have considerable impact on the business success of both parties. The research develops a model of relationship satisfaction positioned within the conceptual framework of Wackman, Salmon & Salmon (1986/87). This conceptual framework has been extended with additional variables to account for the complexities of the agency-client relationship in the Turkish advertising industry today. A survey of Turkey’s largest advertisers was conducted, using the face-to-face interview method. Factor analysis and regression analysis (of factor-scores) were then used to test the proposed framework. All of the dimensions of the model were found to significantly influence the advertiser’s satisfaction with the agency. The results suggest that advertisers principally value the agency’s creativity and the relationship with the agency. Compatibility, agency’s cost-consciousness, service breadth, leadership capability, and perceived contribution to advertiser’s sales, market share, and brand targets were also found to be important for satisfaction. Other significant predictors are people- related attributes, strategic input, trust, cooperativeness, and prestige and full-service capability. The empirical findings are consistent with the theory and confirm the importance of relationship attributes in advertiser’s satisfaction. None of the control variables was found to be significantly associated with satisfaction. iii The findings contribute to research concerning relationship marketing and have managerial implications. iv REKLAMVERENİN PERSPEKTİFİNDEN REKLAM AJANSI- REKLAMVEREN İLİŞKİLERİ: TÜRKİYE’NİN EN BÜYÜK REKLAMVERENLERİYLE ANKET Özet Bu tez çalışması, Türkiye’nin en büyük reklamverenlerinin reklam ajanslarıyla ilişkilerini incelemektedir. Bu ilişkinin başarısı, her iki firmanın iş sonuçlarına ciddi katkılarda bulunduğu için incelenmesi önem taşımaktadır. Bu amaçla, reklamverene odaklanarak, Wackman, Salmon ve Salmon (1986/87) modeli çerçevesinde bir memnunluk modeli geliştirilmiş ve günümüz Türk reklam sektöründeki ajans-müşteri ilişkisinin karmaşık yapısını yansıtabilmesi amacıyla modele yeni değişkenler eklenmiştir. Veriler, Türkiye’nin en büyük reklamveren firmalarındaki yöneticilere yüz yüze anket yöntemi uygulanması yoluyla toplanmıştır. Önerilen model, faktör analizi ve bunu izleyen çoklu regresyon analizi yoluyla sınanmıştır. Modelin bütün boyutlarının, reklamveren memnuniyetini etkilediği görülmüştür. Araştırmanın sonuçları, reklamverenlerin en önem verdiği faktörlerin, ajansın yaratıcılığı ve ajansla ilişkilerin niteliği olduğunu ortaya koymuştur. Ayrıca, memnunluğu önemli derecede etkileyen faktörler arasında, ajansın reklamveren firmayla ilişkilerdeki uyumluluğu, maliyette gösterdiği titizlik, hizmet yelpazesinin genişliği, reklamvereni yönlendirebilme gücü ve reklamverenin satışlarına, pazar payına ve marka hedeflerine yaptığı düşünülen katkı sayılabilir. Ajans çalışanlarının nitelikleri ve kişiler arası ilişkilerden memnunluk, ajansın reklamverenin pazarlama planlarına stratejik katkısı, reklamverende uyandırdığı güven ve işbirliği duyguları, itibarı ve tam hizmet niteliği de reklamveren memnuniyetini etkilediği belirlenen diğer etmenlerdir. v Görgül bulgular kurama uygundur ve reklamveren memnuniyetinde ajansın yaratıcılığı kadar ilişkisel etmenlerin de rol oynadığını kanıtlamaktadır. Kontrol değişkenleriyle reklamveren memnuniyeti arasında önemli bir ilişki görülmemiştir. Sonuçlar, ilişkisel pazarlama araştırmalarına bir katkı niteliğindedir. Elde edilen bulgulardan yola çıkılarak, reklam ajansı-reklamveren ilişkisinin iyileştirilmesi için gerek reklam ajanslarına, gerekse reklamverenlere birtakım önerilerde bulunulmuştur. vi Acknowledgements There are many people who helped to bring about this dissertation. First and foremost, I thank Professor Sedef Akgüngör of Dokuz Eylül University, my dissertation supervisor, academic advisor, and dear friend. Having the opportunity to work with her over the years was an intellectually rewarding experience. I also thank the members of my dissertation committee, Professor Toker Dereli, Professor Murat Ferman, and Professor Metin Çakıcı, all three of Işık University, who contributed much to the development of this research starting from the early stages. I thank Professor Ahmet Niyazi Koç of Işık University and Associate Professor Şebnem Burnaz of Istanbul Technical University for their insightful comments and suggestions on the early drafts of my survey questionnaire. Special thanks go to Professor Yavuz Odabaşı of Eskişehir Anadolu University for sending me helpful resource material as well as for offering precious guidance in the early stages of this research. I would like to offer special thanks to the respondents of my survey, who took time off from their busy schedules to fill out my questionnaire and share with me their valuable opinions during our interviews, each of which was a goldmine of information and insight. Without the kind participation of these fine professionals, this dissertation could not have come into being. I owe each and every one of them a debt of gratitude. I am also grateful to the Vice President of the Advertisers Association Ms. Dilek Erkey, of Unilever, for her prescient guidance at the incipient stages of this research. This list of thanks would not be complete without the following individuals, who contributed by reviewing early drafts of my questionnaire, making useful comments, suggesting respondents or providing data sources: My thanks go to the General vii Secretary of the Advertisers Association Ms. Deniz Güven, of Doğuş Holding; Ms. Ayşegül Molu and Ms. Fisun Bargu Soner of the Advertising Foundation of Turkey (Reklamcılık Vakfı); Mr. Çetin Ziylan of the Advertising Association of Turkey (Reklamcılar Derneği); Assistant Professor Doğan Yıldız of Yıldız Technical University; Mr. Nejat Selkan, Mr. Bora Esenli, Mr. Fikret Yıldırıcı, and Mr. Kemal Birol of Tamek Gıda ve Konsantre San. ve Tic. A.Ş.; Mr. Hayri Cem of Bileşim Medya; Ms. Pelin Özkan of the MediaCat; Ms. Sara Stein of the US Association of National Advertisers; and my family’s dear friend, Ms. Jülide Urgancı. The final thanks go to my family. I thank my parents Tuna and Turgut Gülsoy and my brother Taner Niyazi Gülsoy, who have solidly stood behind me in this difficult as well as immensely gratifying endeavor. This dissertation is a tribute to their unfailing support, patience, and love. Teşekkür ederim. viii Table of Contents Abstract......................................................................................................................iii Özet.............................................................................................................................. v Acknowledgements...................................................................................................vii Table of Contents ...................................................................................................... ix List of Tables ............................................................................................................xii List of Figures.......................................................................................................... xiv Equation.................................................................................................................... xv CHAPTER 1. INTRODUCTION ................................................................................ 1 1.1 Background: The Context of Advertiser-Agency Relationships in Turkey. 2 1.2 Existing Empirical Evidence on Agency-Client Relationships in Turkey... 5 1.3 Research Objectives..................................................................................... 8 1.4 Outline of the Study ..................................................................................... 9 CHAPTER 2. LITERATURE REVIEW ................................................................... 10 2.1 Emergence of the Agency-Client Relationship in Advertising Literature. 10 2.2 Main Topics of Study................................................................................. 13 2.2.1 Factors Affecting Agency Selection .................................................. 14 2.2.2 Factors of Satisfaction and Dissatisfaction: Recurrent Themes and Issues 18 2.2.2.1 The Agency-Client Life Cycle: Importance of a Good Relationship 21 2.2.2.2 Structural Determinants of Client Loyalty..................................... 27 2.2.3 Factors Affecting Agency Termination ............................................. 29 2.2.4 Current Literature: Agency-Client Relationships Today ................... 33 CHAPTER 3. CONCEPTUAL FRAMEWORK ....................................................... 53 3.1 Services and Relationship Marketing......................................................... 53 3.2 Dimensions of Advertiser Satisfaction with Advertising Agency ............. 57 3.2.1 The Model Proposed by Wackman,
Load more

Recommended publications
  • I Osobisty Słownik Turecko-Polski Spis Treści
    Witold Szabłowski Merhaba Reportaże z tomu Zabójca z miasta moreli i osobisty słownik turecko-polski Spis treści Mapa Słownik turecko-polski A–D Nazım Marzenie Sinana Słownik turecko-polski D–E N.N. Słownik turecko-polski E–H Imamowie i prezerwatywy Pod Araratem Słownik turecko-polski I–L Pani Atatürkowa Czarna dziewczyna Czyściec Stambułu Słownik turecko-polski M–O Karpie Abrahama Zabójca z miasta moreli Bajbajbusz Słownik turecko-polski P–Z To z miłości, siostro Przypisy Słownik turecko-polski A–D Abi, czyli starszy brat Jedni szukają tu wirujących derwiszów, inni Kurdów, Ormian, alewitów, jeszcze inni – śladów Adama Mickiewicza i urodzonej na terenach dawnej Rzeczypospolitej branki Roksolany, zwanej tu Hürrem, która wiele lat temu rozkochała w sobie sułtana Sulejmana Wspaniałego. Są tacy, którzy szukają przepisów na baklawę i mezze – turecka kuchnia należy do jednej z najlepszych na świecie. Są też tacy, którzy zjawiają się tu ze względu na architekturę – głównie majestatyczną bizantyjską świątynię Hagia Sophia. Ja nie byłem w żadnej z tych grup. Trafiłem tu całkiem niespodziewanie, gdy organizacja studencka, do której należałem, dostała dla swoich członków propozycje wyjazdów w trzy miejsca: do Neapolu, do Londynu i do Kayseri. Jako że przyszedłem na zebranie spóźniony, przypadło mi Kayseri – podobno najmniej atrakcyjne. „Gdzie to jest?” – zdążyło mi przemknąć przez głowę. A już kilka dni później siedziałem w samolocie i leciałem nad Rumunią, Bułgarią i Morzem Czarnym w stronę Stambułu. Tak, całkiem przez przypadek, zaczęła się moja najdłuższa zawodowa i prywatna przygoda. Kayseri okazało się leżeć w Turcji, u stop wulkanu Erciyes, na którego zboczach już tydzień później uczyłem się jeździć na nartach.
    [Show full text]
  • Produktliste
    Produktliste Referenz Beschreibung Einheit Artikelgruppe 1001 Raki Yeni 0,35L Flasche St Alk Getraenke 1002 Raki Yeni0,7L Flasche St Alk Getraenke 1003 Bier Efes 24x0,33L Flasche KIS Alk Getraenke 1004 Bier Beck´s Pils24x0,33L Flasche KIS Alk Getraenke 1005 Bier Beck´s Lemon 24x0,33L Flasche KIS Alk Getraenke 1006 Bier Beck´s Gold24x0,33L Flasche KIS Alk Getraenke 1007 Bier Hofbräu Pilsener20x0,5L Flasche KIS Alk Getraenke 1008 Bier Hofbräu Pilsener24x0,5L Ds PAC Alk Getraenke 1009 Bier Hochdorfer Natur-Radler 20x0,5L Flasche KIS Alk Getraenke 1010 Bier Paulaner Weizen Hefe 20x0,5L Flasche KIS Alk Getraenke 1011 Bier Rothaus Tannenzäpfle 24x0,33L Flasche KIS Alk Getraenke 1012 Bier Sanwald Weizen Hefe 20x0,5L Flasche KIS Alk Getraenke 1013 Bier Sanwald Weizen Kristall 20x0,5L Flasche KIS Alk Getraenke 1014 Bier Wulle 20x0,33L Flasche KIS Alk Getraenke 1015 Aperol0,7L Flasche St Alk Getraenke 1016 Barcardi0,7L Flasche St Alk Getraenke 1017 Bailey´s 0,7L Flasche St Alk Getraenke 1018 Campari0,7L Flasche St Alk Getraenke 1019 Wodka Achmatov 0,7L Flasche St Alk Getraenke 1020 Wodka Gorbatschow0,7L Flasche St Alk Getraenke 1021 Wodka Gorbatschow1,0L Flasche St Alk Getraenke 1022 Wodka Smirnoff0,7L Flasche St Alk Getraenke 1023 Rum Havana Club0,7L Flasche St Alk Getraenke 1024 Whiskey Jack Daniel´s 0,7L Flasche St Alk Getraenke 1025 Whiskey Jack Daniel´s 1,0L Flasche St Alk Getraenke 1026 Whiskey Jim Beam 0,7L Flasche St Alk Getraenke 1027 Jägermeister 0,7L Flasche St Alk Getraenke 1028 Ramazzotti0,7L Flasche St Alk Getraenke 1029 Ouzo 12 0,7L Flasche St Alk Getraenke 1030 Martini Bianco 0,7L Flasche St Alk Getraenke 1031 Martini Rosato 0,7L Flasche St Alk Getraenke 1032 Tequilla Sierra Silver/Gold0,7L Flasche St Alk Getraenke 1033 Raki Tekirdag 0,7L Flasche St Alk Getraenke 1034 Raki Tekirdag 0,35L Flasche St Alk Getraenke 1035 Wein Heilbr.
    [Show full text]
  • Gazl Çecek Sektörü Ve Gazoz Pazar Ndaki KOB Ler Çin Ni Pazarlamas Na Bir Örnek Doç
    YÖNET M VE EKONOM Y l:2005 Cilt:12 Say :2 Celal Bayar Üniversitesi . .B.F. MAN SA Gazl çecek Sektörü ve Gazoz Pazar ndaki KOB ler çin Ni Pazarlamas na Bir Örnek Doç. Dr. Canan AY Celal Bayar Üniversitesi, BF, letme Bölümü, MAN SA Ara . Gör. Sinan NARDALI Celal Bayar Üniversitesi, Uygulamal Bilimler Yüksek Okulu, MAN SA Ara . Gör. Burak KARTAL Celal Bayar Üniversitesi, BF, letme Bölümü, MAN SA ÖZET Küçük ve Orta Ölçekli letmeler (KOB ) belki de çok az say da sektörde, me rubat sektöründeki kadar zor durumdad r. Bunun temel nedeni sektörlerindeki dev say labilecek birkaç firman n pazar n büyük ço unlu unu ve kontrolü elinde tutmas ve sektörün rekabetçi yap s n n, bilinen genel sorunlar nedeniyle KOB lerin hareket yetene ini k s tlamas d r. Bu çal ma ile gazoz pazar nda bölgesel olarak mücadele veren bir KOB nin ni pazarlamas n nas l uygulayabilece i gösterilmeye çal lm t r. Anahtar Kelimeler: Gazl içecekler, Ni pazarlamas , KOB . A Sample of The Appl cat on of Niche Marketing by SMEs In The Soda and Carbonated Beverages Market ABSTRACT Small and Medium-Sized Enterprises (SME) rarely find themselves in distress like the ones do in carbonated beverages market. The reasons for that may be the market dominance of a few gigantic firms in terms of control and market share, and the disability of resource-limited SMEs in responding to market needs due to the competitive structure of the industry. In this paper we try to show how a local soda pop company can better deal with the challenges in its market through niche marketing.
    [Show full text]
  • 34 Küresel Markalarin Yerel Stratejileri Ve Advergame
    İpek Sucu; Küresel Markaların Yerel Stratejileri ve Advergame Uygulamaları Karşısında Yerel Markaların Rekabet Durumu KÜRESEL MARKALARIN YEREL STRATEJİLERİ VE ADVERGAME UYGULAMALARI KARŞISINDA YEREL MARKALARIN REKABET DURUMU Öğr. Gör. Dr. İpek Sucu* Özet Günümüzde küresel markaların pazarlama stratejilerini küyerelleşme (glocalization) bazında yerel özelliklere nüfuz etmeleri, yekürelleşme (loglobalization) stratejilerini uygulamayan rakip yerel markaların rekabet olanaklarını azaltmaktadır. Küresel markaların küyerel stratejilerin yanında reklam-oyun (advergame) uygulamalarına da ağırlık vermeleri tüketici kitlelerinin küyerel markaları daha fazla talep etmesine teşvik etmektedir. Bu çalışmada küresel markaların küyerel stratejileri ve advergame uygulamaları karşısında yerel markaların ne tür stratejiler uyguladıklarının, uyguladıkları bu stratejiler ile küresel markalar karşısında ne derece rekabet edebildiklerinin ve rekabet olanaklarını arttırabilmek için neler yapılabileceğinin örneklendirilerek değerlendirilmesi amaçlanmaktadır. Bu bağlamda örnek olarak “Coca Cola” ve “Kristal Kola” ile “Nestle” ve “Halk” markaları literatür araştırması kapsamında karşılaştırılarak ele alınacaktır. Anahtar Kelimeler: Küreselleşme, Küyerelleşme, Yeküreselleşme, Advergame, Rekabet. LOCAL STRATEGIES OF GLOBAL BRANDS AND THE COMPETITION OF LOCAL BRANDS IN THE FACE OF ADVERGAME APPLICATIONS Abstract Today, the influence of marketing strategies of global brands into local features on the basis of glocalization decreases the competition possibilities of
    [Show full text]
  • Catalogue ANF
    31/03/2019 Catalogue ANF SUPPORT STAND COKOKREM 450g PROBIS BISCUIT PROBIS ATISTIRMALIK 60x40 PATE A TARTINER SANDWICH PAR10 280g BISCUIT SANDWICH 82g 00000-02 1X1=1 00056-08 8X1=8 00072-00 12X1=12 00072-09 18X1=18 COKOPRENS COKOPRENS MINI HAYLAYF BISCUIT DORE CREME BISCUIT SANDWICH 10*30g SANDWICH 81g SUCRE 64g CHOCOLAT 86g 00078-00 12X1=12 00079-02 18X1=18 00081-04 24X1=24 00086-09 24X1=24 DORE KREMALI CIZI CRACKER CIZIVIC CRACKER TEMPO BISCUIT CACAO BISCUIT CHOCOLAT FROMAGE PAR4 260g FROMAGE 3*82g 8*72g 4*57g 00087-04 8X1=8 00089-05 12X1=12 00095-03 12X1=12 00104-52 8X1=8 ÜLKER KREMALI RONDO CHOCOLATE- TEMPO BISCUIT ÜLKER PETIBÖR BISCUIT BISCUIT 10*100g BISCUIT VANILLE CHOCO CHOCO 8*72g 175g 3*100g 00106-02 6X1=6 00108-03 12X1=12 00109-52 8X1=8 00111-06 16X4=64 HAYLAYF BISCUIT 4*61,2g ÜLKER PETIBÖR BISCUIT ÜLKER PETIBÖR BISCUIT ÜLKER BISCUIT 450g CACAO 450g FUME GRILLE 450g 00113-02 8X1=8 00115-06 10X4=40 00117-01 10X1=10 00125-07 10X1=10 ÜLKER BISCUIT1000g BEBE BISCUIT 1000g ÜLKER FINGER BISCUIT MEDITERRANOS 900g CRACKER 4*50g 00125-08 5X1=5 00138-05 4X1=4 00147-02 5X1=5 00153-06 18X1=18 AKAR NORD FRANCE - 51 rue du Commandant Rolland - 93350 Le Bourget - [email protected] - www.ulker.fr 1/23 31/03/2019 ALPELLA NOISETTE ALPELLA GAUFRETTE ALPELLA GAUFRETTE GAUFRETTE ENROBE 35g CHOCO GAUFRETTE ENROBE CHOCO 38g ENROBE CHOCO X5 38g 5*38g 00165-01 24X6=144 00165-09 24X6=144 00166-06 24X1=24 00183-01 36X6=216 GAUFRETTTE ENROBE RULOKAT BISKREM CIGARETTE RUSSE CIGARETTE BISCUIT 5*35g NOISETTE 150g RUSSE COCO 5*30g FOURRE CHOCO 170g 00183-02
    [Show full text]
  • 2011 Volume 9 • Number 4
    INSPIRATION AND RESOURCES FOR QUALITATIVE RESEARCH SUMMER 2011 VOLUME 9 • NUMBER 4 SUMMER 2011 THE OFFICIAL PUBLICATION OF THE QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION TABLE OF CONTENTS REVISITING MASLOW: What Models Can We Use to Understand Diagram It, Map It, Matrix It! and Explain Consumption Behavior? Visualizing Data for Deeper Insights Maslow’s hierarchy of needs has aged better than most theories Pull more meaning from your data and provide deeper insights about human behavior. More than 50 years later, though, it offers by using any of these design methods to help you in the relatively little explanatory power to underpin our work in unraveling reporting process. what drives human consumption. Psychologists, researchers and academics already have new models. Which one may be the next iconic theory? COVER STORY 12 TOOLBOX 32 Decision Architecture: Hyper consumption A New Way to Approach When Is the Right Time for Web Usability Studies Conscious consumption Webcam Focus Groups? Show web designers not just how Sustainable consumption Not all qualitative research tools are consumers use websites but also how created equal. To capture consumers in they make decisions. Decision architec- their natural setting, webcam focus How is society moving along this path ture is easy to integrate into your existing groups offer unique advantages. and what can we learn from a study usability testing. conducted in Brazil? TOOLBOX 40 TRENDS 22 TOOLBOX 46 4 QRCA VIEWS SUMMER 2011 www.qrca.org SUMMER 2011 THE OFFICIAL PUBLICATION OF THE QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION TABLE OF CONTENTS Writing Effective Vegas Vignette: One Local Moderator’s • Consumer Screeners • Own Visitor’s Guide Las Vegas, the location of the 2011 QRCA Annual Confer- This approach to writing consumer ence, delights and dazzles visitors with screeners will increase your likelihood an array of activities — outstanding of getting appropriate respondents in theater, outdoor adventures, year-round time and within budget.
    [Show full text]
  • Culinaire Gids.Indd
    ‘t Winkelend Noord Al het eten van de wereld Vooraf Kookprogramma’s op tv. Kookboeken à volonté. We krijgen er geen genoeg van. Iedereen die ook maar een beetje geïnteresseerd is in koken heeft steevast een aantal goede inheemse en uitheemse kookboeken in huis. Welk boek dat ook is, van de Japanse tot de Zuid-Afrikaanse keuken, van de Thaise over de Marokkaanse keuken en via de Turkse naar de Indiase keuken...de ingrediënten die in die boeken staan vind je allemaal in Antwerpen Noord. Allemaal! Vandaar dit boekje. We hebben niet alle ingrediënten opgesomd die in Antwerpen Noord zijn te krijgen. Dat is onmoge- lijk. We hebben een selectie gemaakt. Willekeurig. Van hele gekke dingen en hele gewone dingen. Dit naslagwerkje is een kleine aanvulling op al de kookboeken in je kast. Het zal je overtuigen dat er één gebied is waar het goed winkelen is en waar je alles vindt wat je nodig hebt: Antwerpen Noord. 3 Nationaliteiten Omdat het onmogelijk is alle nationaliteiten en ach- tergronden keurig en gedetailleerd te vermelden, heb- ben we ons beperkt tot een aantal gemene delers. We spreken over Assyrische en Turkse winkels, hoewel in één ervan misschien wel een Turkse Koerd staat. We spreken over Arabische winkels, ongeacht of ze door een Egyptenaar of een Marokkaan gerund zijn. We spreken over Indiase winkels waar evengoed Pakistani werken of mensen uit Bangladesh. Ook bij de Afrikaanse winkels vermelden we niet steeds 'West-Afrikaans', 'Senegalees' of 'Nigeriaans'. De Afrikaanse winkels bieden namelijk een selectie van ingrediënten uit heel Afrika aan. In Antwerpen Noord wonen meer dan honderd nationalitei- ten samen, ieder met een eigen achtergrond, culturele bagage en eetgewoonten.
    [Show full text]
  • Scotch Whisky, They Often Refer to A
    Catalogue Family Overview Styles About the Font LL Catalogue is a contemporary a rising demand for novels and ‘news’, update of a 19th century serif font of these fonts emerged as symptom of Catalogue Light Scottish origin. Initially copied from a new culture of mass education and an old edition of Gulliver’s Travels by entertainment. designers M/M (Paris) in 2002, and In our digital age, the particularities Catalogue Light Italic first used for their redesign of French of such historical letterforms appear Vogue, it has since been redrawn both odd and unusually beautiful. To from scratch and expanded, following capture the original matrices, we had Catalogue Regular research into its origins and history. new hot metal types moulded, and The typeface originated from our resultant prints provided the basis Alexander Phemister’s 1858 de- for a digital redrawing that honoured Catalogue Italic sign for renowned foundry Miller & the imperfections and oddities of the Richard, with offices in Edinburgh and metal original. London. The technical possibilities We also added small caps, a Catalogue Bold and restrictions of the time deter- generous selection of special glyphs mined the conspicuously upright and, finally, a bold and a light cut to and bold verticals of the letters as the family, to make it more versatile. Catalogue Bold Italic well as their almost clunky serifs. Like its historical predecessors, LL The extremely straight and robust Catalogue is a jobbing font for large typeface allowed for an accelerated amounts of text. It is ideally suited for printing process, more economical uses between 8 and 16 pt, provid- production, and more efficient mass ing both excellent readability and a distribution in the age of Manchester distinctive character.
    [Show full text]
  • Cultural Changes in the Turkic World
    Cultural Changes in the Turkic World © 2016 Orient-Institut Istanbul ISTANBULER TEXTE UND STUDIEN HERAUSGEGEBEN VOM ORIENT-INSTITUT ISTANBUL BAND 7 © 2016 Orient-Institut Istanbul Cultural Changes in the Turkic World edited by Filiz Kıral, Barbara Pusch, Claus Schönig, Arus Yumul WÜRZBURG 2016 ERGON VERLAG WÜRZBURG IN KOMMISSION © 2016 Orient-Institut Istanbul Umschlaggestaltung: Taline Yozgatian Titelfoto: Barbara Pusch Bibliografische Information der Deutschen Nationalbibliothek Die Deutsche Nationalbibliothek verzeichnet diese Publikation in der Deutschen Nationalbibliografie; detaillierte bibliografische Daten sind im Internet über http://dnb.d-nb.de abrufbar. Bibliographic information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data are available in the Internet at http://dnb.d-nb.de. ISBN 978-3-95650-181-4 ISSN 1863-9461 © 2016 Orient-Institut Istanbul (Max Weber Stiftung) Das Werk einschließlich aller seiner Teile ist urheberrechtlich geschützt. Jede Verwertung des Werkes außerhalb des Urheberrechtsgesetzes bedarf der Zustimmung des Orient-Instituts Istanbul. Dies gilt insbesondere für Vervielfältigungen jeder Art, Übersetzungen, Mikro- verfilmung sowie für die Einspeicherung in elektronische Systeme. Gedruckt mit Unter- stützung des Orient-Instituts Istanbul, gegründet von der Deutschen Morgenländischen Gesellschaft, aus Mitteln des Bundesministeriums für Bildung und Forschung. Ergon-Verlag GmbH Keesburgstr. 11,
    [Show full text]
  • Coca-Cola, Globalization, and the Cultural Politics of Branding in the Twentieth Century
    The Company that Taught the World to Sing: Coca-Cola, Globalization, and the Cultural Politics of Branding in the Twentieth Century by Laura A. Hymson A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy (American Culture) in The University of Michigan 2011 Doctoral Committee: Associate Professor, James W. Cook, Chair Professor Philip J. Deloria Professor Susan J. Douglass Professor Penny Von Eschen © Laura A. Hymson 2011 Acknowledgements I owe an extraordinary debt to the people and institutions that helped and supported me as I worked to complete this dissertation. While working on this project, I spent time in several cities, including: Ann Arbor, New York, Atlanta, Urbana- Champagne, Alexandria, Washington, D.C, Newark, and Hartford. In all of these places where I have lived, researched, or taught, I have been shown incredible kindness and I am grateful for everyone who has helped me along the way. Thanks first to the chair of my dissertation committee, Jay Cook, who has been exceptionally generous with his time. Without his insightful feedback, invaluable advice, and thoughtful comments this dissertation would not have been possible. I can only hope to be as effective and compassionate as a teacher and mentor as he has been to me. My entire dissertation committee was composed of scholars whose work I truly admire and I am grateful for the time they devoted to my ideas and my work. Penny Von Eschen and Phil Deloria provided important feedback on drafts, and made suggestions for research and writing that helped advance my thinking on a number key issues at the heart of this project.
    [Show full text]
  • “Kapt›Rmasayd›N›Z!”
    Türk k›z›n› sokak ortas›nda öldüresiye dövdüler Elin k›r›ls›n dazlak kafa Haberin devam› S.5’de “Kapt›rmasayd›n›z!” Say› 36 / Tem-A¤ust 2003 / Kostenlos ‹nan›lmaz ama gerçek Türkiye’den Avusturya’ya 240 otobüs TEMSA adl› Türk flirketi Nieder- österreich Eyaleti’nin Posta kuru- munun ihalesini bile¤inin hakk› ile kazanarak 240 adet otobüs satt›. 50 adet teslim edildi. Geri kalan› dört y›l içinde teslim edilecek. Haberin devam› sayfa 32’de Baflbakan Tayyip Erdo¤an, “faizsiz kazanç” vadi ile yurt d›fl›nda çal›flan Türklerin al›n WIENSTROM ile emin ellerde teri tassaruflar›n› toplayan sözde holdinglerin ma¤durlar›na Viyana'da “kapt›rma- sayd›n›z!” dedi. Millenium City ‹fl Merkezi toplant› salonunda Viyana’da yaflayan Türkler ile bir araya gelen Erdo¤an, “Türkiye'de bundan sonra haks›zl›k ve yolsuz- luk olmayacak. Tüyü bitmemifl yetimlerin hakk›n› yemeyecek ve yedirtmeye- ce¤iz” dedi. Erdo¤an'›n bu sözü üzerine, bir vatandafl, faizsiz kazanç sözü vererek holdinglerin kendilerinden ald›klar› alin teri paralar› geri vermedi¤ini belirterek, "Hol- WIENSTROM’da dinglere kapt›rd›¤›m›z paralar› da kurtar›n. Onlara da yedirtmeyin" diye seslenin- derhal daha ce, Erdo¤an, "Çok hatalar›n›z var. Bu holdinglere para verirken kime sordunuz? uygun elektrik. Kapt›rmasayd›n›z!" fleklinde cevap verdi. Erdo¤an’›n konuflmas› Türkiye seninle gurur duyuyor sözleri ile yer yer kesildi. Yorum ve haberler sayfa 2,3 ve 4’te Sayfa 2 BAÞ YAZI Sayý 36 Baþyazý HoldingZEDELER Baþbakan Erdoðan’dan yardým bekliyor! Birol KILIÇ Avusturya’da baþta YÝMPAÞ ruz.
    [Show full text]
  • Rekabet Kurulu Karari
    REKABET KURULU KARARI Dosya Sayısı : D1/Ş.Y.-98/3 (Önaraştırma) Karar Sayısı : 00-24/251-136 Karar Tarihi : 27.6.2000 A- TOPLANTIYA KATILAN ÜYELER Başkan : Prof. Dr. M. Tamer MÜFTÜOĞLU Üyeler : Dr.Kemal EROL, M. Zeki UZUN, Sadık KUTLU, İsmet CANTÜRK, Nejdet KARACEHENNEM, Mustafa PARLAK, A. Ersan GÖKMEN, R.Müfit SONBAY, Kubilay ATASAYAR, Murat GENCER B- RAPORTÖRLER: Yaşar TEKDEMİR, Meltem BAĞIŞ, O. Yelda TOY C- ŞİKAYET EDENLER: İstanbul Perakendeci Bakkallar Odası Elvanzade Cami Sok. No:35 Unkapanı/İSTANBUL Türkiye Esnaf ve Sanatkarları Konfederasyonu Tunus Cad. No:4 06680 Bakanlıklar/ANKARA Türkiye Bakkallar ve Bayiler Federasyonu Talatpaşa Bulvarı No:136/10 Dörtyol/ANKARA D- HAKKINDA ÖNARAŞTIRMA YAPILANLAR: Türkiye Coca-Cola Grubu Esenşehir Mah. Erzincan Cad. No: 36 Ümraniye/İSTANBUL Fruko-Tamek Grubu Evren Mah. Gülbahar Cad. No: 60 Güneşli/İSTANBUL E- DOSYA KONUSU: Meşrubat üreticileri Türkiye Coca Cola Grubu ve Fruko- Tamek Grubu'nun hipermarketlere ve bakkallara yönelik olarak ayrımcı fiyat ve satış koşulları uygulamaları, miktar kısıtlaması ve fiyat tesbiti yapmaları. F- İDDİALARIN ÖZETİ: Şikayet dilekçelerinde, meşrubat üreticisi firmaların eşit alıcılara farklı yükümlülükler getirdikleri, hipermarketlere belli sayının üzerinde meşrubat satmamaları yönünde şart koşarak meşrubat arzını kontrol altında tuttukları ve bakkallara belirli fiyatın altında satmama koşulu ile mal verdikleri iddiaları yer almaktadır. G- DOSYA EVRELERİ: Kurum kayıtlarına 21.1.1998 tarih ve 117-27 sayı ile giren başvuru üzerine hazırlanan 17.3.1998 tarih ve D1/Ş.Y.-98/3 sayılı İlk İnceleme Raporu, 19. 3.1998 tarihli Kurul toplantısında görüşülerek 98-57/427-55 sayı ile önaraştırma yapılmasına karar verilmiştir. Kurul’un söz konusu kararı uyarınca 22.5.2000 tarihinde raportörler önaraştırma yapmak üzere görevlendirilmişlerdir.
    [Show full text]