2017 RADIO RATINGS TOOL KIT Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK CONTENTS The 2017 Tool Kit provides all the information you require regarding the GfK radio ratings. You can click on each link below to move straight to that section and select the GfK logo to return to this contents page. • Understanding the radio ratings • The GfK radio team • 2017 radio survey schedule • 2017 radio reporting periods • Survey area maps - Auckland - Wellington - Christchurch - Dunedin - Hawkes Bay - Manawatu - Nelson - Northland - Rotorua - Southland - Taranaki - Tauranga - Waikato • Metropolitan population potentials • Regional population potentials • 2017 radio ratings training calendar • 2017 lifestyle categories • Radio ratings glossary • Accessing and sourcing radio ratings • How the ratings are collected • Radio Broadcasters Association Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK UNDERSTANDING THE RADIO RATINGS By future-proofing radio audience measurement with online electronic diaries (e-diaries) and the incorporation of new technology during recruitment, GfK is ensuring that all New Zealanders have an equal opportunity to participate in the radio ratings. To ensure all radio listeners continue to have a voice, we have created more ways of interacting with them: • 80% recruited face-to-face, completing paper diaries • 20% recruited online, completing e-diaries Multi-mode survey The online recruitment allows for daily checking of sample quotas methodology and compliance. E-diaries can be accessed on computers, tablet PCs, or smartphones. See the section on ‘how the ratings are collected’ for further details on the survey methodology. GfK Radio Insights is conducted biannually, and complements the ratings by building a more holistic view of radio listeners. The GfK Radio content is more exploratory and focuses on things like response to advertising, emotional connection to stations, and motivations for Insights listening. Please contact our team for further details. GfK have developed GfK Probe, a fast, intuitive and flexible analysis and planning suite. Probe gives users the ability to analyse listening behaviour to 15min increments, providing reach and frequency reporting for GfK Probe planning radio schedules up to 52 weeks, and is very user friendly Radio – accommodating beginners and experts. Ratings Probe also offers many additional features such as exclusive reach Software statistics, station and market profiling, audience duplication, multi- station reach analysis and ebb & flow, which shows the movement of audience between time periods and across stations. For more information please contact Libby May on 027 5677 333. Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK THE GfK RADIO TEAM Email: [email protected] Dr Morten Boyer Direct Phone: +61 2 9900 2842 General Manager, Media Mobile: +61 430 305 662 Email: [email protected] Mark Neely Direct Phone: +61 2 9900 2865 Research Director Mobile: +61 413 480 345 Email: [email protected] Deb Hishon Direct Phone: +61 2 9900 2880 Head of Client Service, Radio Mobile: +61 415 670 350 Libby May Email: [email protected] Account Director, Radio Direct Phone: 027 5677 333 Email: [email protected] Sian Gillen Direct Phone: +61 3 8415 9505 Account Director, Radio Mobile: +61 417 257 021 Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK 2017 RADIO SURVEY SCHEDULE Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK 2017 RADIO REPORTING PERIODS Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS AUCKLAND Auckland Regions 1 Central 2 East 3 North 4 South 5 West Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS Auckland Statistical Areas Auckland Central Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Abbotts Park 4830 0.32% Lynfield North 6660 0.45% Penrose 815 0.05% Akarana 6590 0.44% Lynfield South 4900 0.33% Point Chevalier East 4960 0.33% Arch Hill 2030 0.14% Maungawhau 4360 0.29% Point Chevalier South 1825 0.12% Auckland Central East 15150 1.01% Meadowbank North 7240 0.48% Point Chevalier West 3830 0.26% Auckland Central West 18490 1.24% Meadowbank South 5760 0.39% Point England 5130 0.34% Auckland City-Marinas 30 0.00% Mission Bay 6090 0.41% Ponsonby East 3860 0.26% Auckland Harbourside 6230 0.42% Mt Albert Central 6230 0.42% Ponsonby West 2770 0.19% Avondale South 6270 0.42% Mt Eden East 3040 0.20% Remuera South 4360 0.29% Avondale West 5550 0.37% Mt Eden North 3870 0.26% Remuera West 3870 0.26% Balmoral 6090 0.41% Mt Eden South 5450 0.36% Roberton 6080 0.41% Blockhouse Bay 6700 0.45% Mt Hobson 1585 0.11% Rosebank 5290 0.35% Eden Terrace 3660 0.24% Mt St John 5180 0.35% Royal Oak 6220 0.42% Ellerslie North 7130 0.48% Mt Wellington Domain 1770 0.12% Sandringham East 3720 0.25% Ellerslie South 2390 0.16% Mt Wellington North 3490 0.23% Sandringham North 3600 0.24% Epsom Central 4230 0.28% Mt Wellington South 6380 0.43% Sandringham West 5590 0.37% Epsom North 4110 0.28% Mt Wellington West 3100 0.21% Sherbourne 3180 0.21% Epsom South 4100 0.27% New Windsor 7520 0.50% Springleigh 3120 0.21% Fairburn 3890 0.26% Newmarket 4030 0.27% St Heliers 5500 0.37% Ferndale 5180 0.35% Newton 2400 0.16% St Johns 3050 0.20% Freemans Bay 4370 0.29% One Tree Hill Central 2900 0.19% St Lukes 5590 0.37% Glen Innes East 3020 0.20% One Tree Hill East 6350 0.42% St Lukes North 905 0.06% Glen Innes North 6540 0.44% Onehunga North East 4000 0.27% St Marys 3490 0.23% Glen Innes West 5190 0.35% Onehunga North West 4110 0.28% Stonefields 3160 0.21% Glenavon 7270 0.49% Onehunga South East 3870 0.26% Surrey Crescent 3270 0.22% Glendowie 4720 0.32% Onehunga South West 4180 0.28% Tamaki 5050 0.34% Grafton East 1385 0.09% Orakei North 6120 0.41% Te Papapa 3850 0.26% Grafton West 4600 0.31% Orakei South 3980 0.27% Three Kings 6260 0.42% Grey Lynn East 3820 0.26% Oranga 4640 0.31% Waiata 4580 0.31% Grey Lynn West 3960 0.26% Otahuhu East 2360 0.16% Waikowhai East 5420 0.36% Hamlin 5770 0.39% Otahuhu North 3100 0.21% Waikowhai West 4100 0.27% Herne Bay 3050 0.20% Otahuhu West 5500 0.37% Waitaramoa 4510 0.30% Hillsborough East 4930 0.33% Owairaka East 4740 0.32% Walmsley 4680 0.31% Hillsborough West 8510 0.57% Owairaka West 2930 0.20% Waterview 3780 0.25% Kingsland 5320 0.36% Panmure Basin 3010 0.20% Wesley 3400 0.23% Kohimarama East 4210 0.28% Parnell East 2910 0.19% Westmere 5580 0.37% Kohimarama West 3800 0.25% Parnell West 5600 0.37% 1. Central Total 496,865 33.25% Auckland East Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Baverstock Oaks 7880 0.53% Half Moon Bay 4180 0.28% Murvale 4550 0.30% Beachlands-Maraetai 7620 0.51% Half Moon Bay Marina 0 0.00% Pakuranga Central 4040 0.27% Bleakhouse 2080 0.14% Highbrook 25 0.00% Pakuranga East 5820 0.39% Bucklands and Eastern 5720 0.38% Highland Park 4680 0.31% Pakuranga North 4950 0.33% Beaches Bucklands Beach 2980 0.20% Howick Central 7000 0.47% Pigeon Mountain North 3730 0.25% South Burswood 1915 0.13% Howick South 5570 0.37% Pigeon Mountain South 1445 0.10% Cockle Bay 5280 0.35% Howick West 3050 0.20% Point View 5980 0.40% Dannemora 4330 0.29% Kilkenny 3290 0.22% Redoubt East 975 0.07% Edgewater 4820 0.32% Meadowland 4960 0.33% Shelly Park 2340 0.16% Elsmore Park 3320 0.22% Mellons Bay 3580 0.24% Sunnyhills 3780 0.25% Golfland 2700 0.18% Millhouse 5590 0.37% Turanga 2400 0.16% Greenmount 5320 0.36% Mission Heights 3010 0.20% 2. East Total 138,910 9.29% Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS Auckland Statistical Areas Auckland North Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Albany 3990 0.27% Hauraki 6490 0.43% Seacliffe 3800 0.25% Army Bay 4490 0.30% Kaipatiki 5150 0.34% Silverdale Central 3430 0.23% Awaruku 4020 0.27% Kauri Park 4330 0.29% Silverdale North 915 0.06% Bayswater 2810 0.19% Lake Pupuke 5750 0.38% Silverdale South 1215 0.08% Beachhaven North 6100 0.41% Long Bay 1175 0.08% Stanley Bay 2480 0.17% Beachhaven South 5210 0.35% Mairangi Bay 6030 0.40% Stanmore Bay East 2890 0.19% Birkdale North 3350 0.22% Manly 7340 0.49% Stanmore Bay West 2910 0.19% Birkdale South 4570 0.31% Monarch Park 5430 0.36% Stillwater 955 0.06% Birkenhead East 4650 0.31% Mt Victoria 5870 0.39% Sunnybrae 3570 0.24% Browns Bay 4620 0.31% Murrays Bay 5300 0.35% Sunnynook 7460 0.50% Campbells Bay 2680 0.18% Narrow Neck 4090 0.27% Takapuna Central 3450 0.23% Castor Bay 3400 0.23% North Harbour East 4270 0.29% Target Road 7490 0.50% Chelsea 4270 0.29% North Harbour West 6000 0.40% Torbay 5520 0.37% Crown Hill 3910 0.26% Northcote South 4600 0.31% Tuff Crater 4890 0.33% Dairy Flat-Redvale 3000 0.20% Northcross 5290 0.35% Unsworth Heights 6330 0.42% Fairview 3580 0.24% Oaktree 5140 0.34% Vipond 3080 0.21% Forrest Hill 6330 0.42% Ocean View 4950 0.33% Wade Heads 3680 0.25% Glamorgan 3720 0.25% Orewa 9200 0.62% Waiake 4770 0.32% Glendhu 6220 0.42% Orewa West 200 0.01% Waiwera 330 0.02% Glenfield Central 5300 0.35% Paremoremo East 2990 0.20% Weiti River 515 0.03% Glenfield North 4890 0.33% Paremoremo West 885 0.06% Westlake 5680 0.38% Greenhithe 9380 0.63% Pinehill 4750 0.32% Windsor Park 2060 0.14% Gulf Harbour 2870 0.19% Red Beach East 4230 0.28% Windy Ridge 4010 0.27% Gulf Harbour Marina 25 0.00% Red Beach West 2690 0.18% Witheford 3530 0.24% Hatfields Beach 1505 0.10% Rothesay Bay 6060 0.41% 3.