2017 RADIO RATINGS TOOL KIT
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK CONTENTS
The 2017 Tool Kit provides all the information you require regarding the GfK radio ratings.
You can click on each link below to move straight to that section and select the GfK logo to return to this contents page.
• Understanding the radio ratings • The GfK radio team • 2017 radio survey schedule • 2017 radio reporting periods • Survey area maps - Auckland - Wellington - Christchurch - Dunedin - Hawkes Bay - Manawatu - Nelson - Northland - Rotorua - Southland - Taranaki - Tauranga - Waikato • Metropolitan population potentials • Regional population potentials • 2017 radio ratings training calendar • 2017 lifestyle categories • Radio ratings glossary • Accessing and sourcing radio ratings • How the ratings are collected • Radio Broadcasters Association
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK UNDERSTANDING THE RADIO RATINGS
By future-proofing radio audience measurement with online electronic diaries (e-diaries) and the incorporation of new technology during recruitment, GfK is ensuring that all New Zealanders have an equal opportunity to participate in the radio ratings.
To ensure all radio listeners continue to have a voice, we have created more ways of interacting with them: • 80% recruited face-to-face, completing paper diaries • 20% recruited online, completing e-diaries Multi-mode survey The online recruitment allows for daily checking of sample quotas methodology and compliance. E-diaries can be accessed on computers, tablet PCs, or smartphones.
See the section on ‘how the ratings are collected’ for further details on the survey methodology.
GfK Radio Insights is conducted biannually, and complements the ratings by building a more holistic view of radio listeners. The GfK Radio content is more exploratory and focuses on things like response to advertising, emotional connection to stations, and motivations for Insights listening.
Please contact our team for further details.
GfK have developed GfK Probe, a fast, intuitive and flexible analysis and planning suite.
Probe gives users the ability to analyse listening behaviour to 15min increments, providing reach and frequency reporting for GfK Probe planning radio schedules up to 52 weeks, and is very user friendly Radio – accommodating beginners and experts.
Ratings Probe also offers many additional features such as exclusive reach Software statistics, station and market profiling, audience duplication, multi- station reach analysis and ebb & flow, which shows the movement of audience between time periods and across stations.
For more information please contact Libby May on 027 5677 333.
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK THE GfK RADIO TEAM
Email: [email protected] Dr Morten Boyer Direct Phone: +61 2 9900 2842 General Manager, Media Mobile: +61 430 305 662
Email: [email protected] Mark Neely Direct Phone: +61 2 9900 2865 Research Director Mobile: +61 413 480 345
Email: [email protected] Deb Hishon Direct Phone: +61 2 9900 2880 Head of Client Service, Radio Mobile: +61 415 670 350
Libby May Email: [email protected] Account Director, Radio Direct Phone: 027 5677 333
Email: [email protected] Sian Gillen Direct Phone: +61 3 8415 9505 Account Director, Radio Mobile: +61 417 257 021
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK 2017 RADIO SURVEY SCHEDULE
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK 2017 RADIO REPORTING PERIODS
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
AUCKLAND
Auckland Regions 1 Central 2 East 3 North 4 South 5 West
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
Auckland Statistical Areas
Auckland Central Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Abbotts Park 4830 0.32% Lynfield North 6660 0.45% Penrose 815 0.05% Akarana 6590 0.44% Lynfield South 4900 0.33% Point Chevalier East 4960 0.33% Arch Hill 2030 0.14% Maungawhau 4360 0.29% Point Chevalier South 1825 0.12% Auckland Central East 15150 1.01% Meadowbank North 7240 0.48% Point Chevalier West 3830 0.26% Auckland Central West 18490 1.24% Meadowbank South 5760 0.39% Point England 5130 0.34% Auckland City-Marinas 30 0.00% Mission Bay 6090 0.41% Ponsonby East 3860 0.26% Auckland Harbourside 6230 0.42% Mt Albert Central 6230 0.42% Ponsonby West 2770 0.19% Avondale South 6270 0.42% Mt Eden East 3040 0.20% Remuera South 4360 0.29% Avondale West 5550 0.37% Mt Eden North 3870 0.26% Remuera West 3870 0.26% Balmoral 6090 0.41% Mt Eden South 5450 0.36% Roberton 6080 0.41% Blockhouse Bay 6700 0.45% Mt Hobson 1585 0.11% Rosebank 5290 0.35% Eden Terrace 3660 0.24% Mt St John 5180 0.35% Royal Oak 6220 0.42% Ellerslie North 7130 0.48% Mt Wellington Domain 1770 0.12% Sandringham East 3720 0.25% Ellerslie South 2390 0.16% Mt Wellington North 3490 0.23% Sandringham North 3600 0.24% Epsom Central 4230 0.28% Mt Wellington South 6380 0.43% Sandringham West 5590 0.37% Epsom North 4110 0.28% Mt Wellington West 3100 0.21% Sherbourne 3180 0.21% Epsom South 4100 0.27% New Windsor 7520 0.50% Springleigh 3120 0.21% Fairburn 3890 0.26% Newmarket 4030 0.27% St Heliers 5500 0.37% Ferndale 5180 0.35% Newton 2400 0.16% St Johns 3050 0.20% Freemans Bay 4370 0.29% One Tree Hill Central 2900 0.19% St Lukes 5590 0.37% Glen Innes East 3020 0.20% One Tree Hill East 6350 0.42% St Lukes North 905 0.06% Glen Innes North 6540 0.44% Onehunga North East 4000 0.27% St Marys 3490 0.23% Glen Innes West 5190 0.35% Onehunga North West 4110 0.28% Stonefields 3160 0.21% Glenavon 7270 0.49% Onehunga South East 3870 0.26% Surrey Crescent 3270 0.22% Glendowie 4720 0.32% Onehunga South West 4180 0.28% Tamaki 5050 0.34% Grafton East 1385 0.09% Orakei North 6120 0.41% Te Papapa 3850 0.26% Grafton West 4600 0.31% Orakei South 3980 0.27% Three Kings 6260 0.42% Grey Lynn East 3820 0.26% Oranga 4640 0.31% Waiata 4580 0.31% Grey Lynn West 3960 0.26% Otahuhu East 2360 0.16% Waikowhai East 5420 0.36% Hamlin 5770 0.39% Otahuhu North 3100 0.21% Waikowhai West 4100 0.27% Herne Bay 3050 0.20% Otahuhu West 5500 0.37% Waitaramoa 4510 0.30% Hillsborough East 4930 0.33% Owairaka East 4740 0.32% Walmsley 4680 0.31% Hillsborough West 8510 0.57% Owairaka West 2930 0.20% Waterview 3780 0.25% Kingsland 5320 0.36% Panmure Basin 3010 0.20% Wesley 3400 0.23% Kohimarama East 4210 0.28% Parnell East 2910 0.19% Westmere 5580 0.37% Kohimarama West 3800 0.25% Parnell West 5600 0.37% 1. Central Total 496,865 33.25%
Auckland East Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Baverstock Oaks 7880 0.53% Half Moon Bay 4180 0.28% Murvale 4550 0.30% Beachlands-Maraetai 7620 0.51% Half Moon Bay Marina 0 0.00% Pakuranga Central 4040 0.27% Bleakhouse 2080 0.14% Highbrook 25 0.00% Pakuranga East 5820 0.39% Bucklands and Eastern 5720 0.38% Highland Park 4680 0.31% Pakuranga North 4950 0.33% Beaches Bucklands Beach 2980 0.20% Howick Central 7000 0.47% Pigeon Mountain North 3730 0.25% South Burswood 1915 0.13% Howick South 5570 0.37% Pigeon Mountain South 1445 0.10% Cockle Bay 5280 0.35% Howick West 3050 0.20% Point View 5980 0.40% Dannemora 4330 0.29% Kilkenny 3290 0.22% Redoubt East 975 0.07% Edgewater 4820 0.32% Meadowland 4960 0.33% Shelly Park 2340 0.16% Elsmore Park 3320 0.22% Mellons Bay 3580 0.24% Sunnyhills 3780 0.25% Golfland 2700 0.18% Millhouse 5590 0.37% Turanga 2400 0.16% Greenmount 5320 0.36% Mission Heights 3010 0.20% 2. East Total 138,910 9.29%
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
Auckland Statistical Areas Auckland North Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Albany 3990 0.27% Hauraki 6490 0.43% Seacliffe 3800 0.25% Army Bay 4490 0.30% Kaipatiki 5150 0.34% Silverdale Central 3430 0.23% Awaruku 4020 0.27% Kauri Park 4330 0.29% Silverdale North 915 0.06% Bayswater 2810 0.19% Lake Pupuke 5750 0.38% Silverdale South 1215 0.08% Beachhaven North 6100 0.41% Long Bay 1175 0.08% Stanley Bay 2480 0.17% Beachhaven South 5210 0.35% Mairangi Bay 6030 0.40% Stanmore Bay East 2890 0.19% Birkdale North 3350 0.22% Manly 7340 0.49% Stanmore Bay West 2910 0.19% Birkdale South 4570 0.31% Monarch Park 5430 0.36% Stillwater 955 0.06% Birkenhead East 4650 0.31% Mt Victoria 5870 0.39% Sunnybrae 3570 0.24% Browns Bay 4620 0.31% Murrays Bay 5300 0.35% Sunnynook 7460 0.50% Campbells Bay 2680 0.18% Narrow Neck 4090 0.27% Takapuna Central 3450 0.23% Castor Bay 3400 0.23% North Harbour East 4270 0.29% Target Road 7490 0.50% Chelsea 4270 0.29% North Harbour West 6000 0.40% Torbay 5520 0.37% Crown Hill 3910 0.26% Northcote South 4600 0.31% Tuff Crater 4890 0.33% Dairy Flat-Redvale 3000 0.20% Northcross 5290 0.35% Unsworth Heights 6330 0.42% Fairview 3580 0.24% Oaktree 5140 0.34% Vipond 3080 0.21% Forrest Hill 6330 0.42% Ocean View 4950 0.33% Wade Heads 3680 0.25% Glamorgan 3720 0.25% Orewa 9200 0.62% Waiake 4770 0.32% Glendhu 6220 0.42% Orewa West 200 0.01% Waiwera 330 0.02% Glenfield Central 5300 0.35% Paremoremo East 2990 0.20% Weiti River 515 0.03% Glenfield North 4890 0.33% Paremoremo West 885 0.06% Westlake 5680 0.38% Greenhithe 9380 0.63% Pinehill 4750 0.32% Windsor Park 2060 0.14% Gulf Harbour 2870 0.19% Red Beach East 4230 0.28% Windy Ridge 4010 0.27% Gulf Harbour Marina 25 0.00% Red Beach West 2690 0.18% Witheford 3530 0.24% Hatfields Beach 1505 0.10% Rothesay Bay 6060 0.41% 3. North Total 308,060 20.61%
Auckland South Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Ambury 3530 0.24% Kohuora 6810 0.46% Papatoetoe Central 5240 0.35% Aorere 6100 0.41% Leabank 5900 0.39% Papatoetoe East 6190 0.41% Arahanga 2420 0.16% Mangere Bridge 6540 0.44% Papatoetoe North 6240 0.42% Ardmore 1505 0.10% Mangere Central 3390 0.23% Papatoetoe West 6480 0.43% Beaumont 2690 0.18% Mangere East 6590 0.44% Puhinui North 4940 0.33% Bremner 400 0.03% Mangere South 8100 0.54% Puhinui South 3190 0.21% Burbank 3850 0.26% Mangere Station 185 0.01% Randwick Park 3900 0.26% Clendon North 3320 0.22% Manukau Central 1660 0.11% Red Hill 2810 0.19% Clendon South 5630 0.38% Manurewa Central 4910 0.33% Redoubt North 5590 0.37% Clover Park 5080 0.34% Manurewa East 2750 0.18% Redoubt South 7090 0.47% Dingwall 4050 0.27% Mascot 4420 0.30% Rongomai 5320 0.36% Donegal Park 8600 0.58% Massey Park 2090 0.14% Rosehill 3590 0.24% Drury 3970 0.27% Middlemore 80 0.01% Rowandale 3620 0.24% Favona North 2870 0.19% Mill Road 925 0.06% Runciman 540 0.04% Favona South 3770 0.25% Opaheke 2880 0.19% Takanini North 4100 0.27% Favona West 3020 0.20% Ormiston 7720 0.52% Takanini South 5890 0.39% Ferguson 4910 0.33% Otara East 5230 0.35% Takanini West 5050 0.34% Grange 705 0.05% Otara North 1920 0.13% Totara Heights 6470 0.43% Harania East 5750 0.38% Otara South 3870 0.26% Viscount 4540 0.30% Harania North 4220 0.28% Otara West 3640 0.24% Wattle Farm 8140 0.54% Harania West 5470 0.37% Pahurehure 3410 0.23% Weymouth East 5640 0.38% Hillpark 5700 0.38% Papakura Central 2370 0.16% Weymouth West 4710 0.32% Hingaia 2570 0.17% Papakura East 6990 0.47% Whangapouri Creek 620 0.04% Homai East 7000 0.47% Papakura North 2690 0.18% Wiri 4450 0.30% Homai West 2390 0.16% Papakura North East 4720 0.32% Wymondley 1420 0.10% Hyperion 2470 0.17% Papakura South 1915 0.13% 4. South Total 319,465 21.38%
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
Auckland Statistical Areas
Auckland West Statistical Population Percent Statistical Population Percent Statistical Population Percent Areas 0+ 0+ Areas 0+ 0+ Areas 0+ 0+ Armour Bay 490 0.03% Kumeu East 1630 0.11% Royal Road West 3160 0.21% Birdwood East 1650 0.11% Kumeu West 1960 0.13% Starling Park 3150 0.21% Birdwood West 575 0.04% Laingholm 2630 0.18% Sturges North 7950 0.53% Crum Park 4410 0.30% Lucken Point 5940 0.40% Sunnyvale 4570 0.31% Durham Green 5030 0.34% Lynnmall 2760 0.18% Swanson 1395 0.09% Edmonton 3810 0.25% Massey West 375 0.03% Swanson South 1240 0.08% Fairdene 5180 0.35% Matipo 3340 0.22% Tangutu 3520 0.24% Fruitvale 5080 0.34% McLaren Park 3240 0.22% Taupaki 980 0.07% Glen Eden East 7790 0.52% Mcleod 6860 0.46% Te Atatu Central 5390 0.36% Glendene North 5000 0.33% New Lynn North 3030 0.20% Titirangi South 3770 0.25% Glendene South 3170 0.21% New Lynn South 3080 0.21% Urlich 2590 0.17% Green Bay 4540 0.30% Opanuku 2330 0.16% Waima 2660 0.18% Henderson North 6340 0.42% Oratia 3810 0.25% Waimauku 1150 0.08% Henderson South 5160 0.35% Oratia West 240 0.02% Waimumu North 6490 0.43% Henderson West 2430 0.16% Otimai 3190 0.21% Waimumu South 4460 0.30% Herald 1920 0.13% Palm Heights 2860 0.19% Waipareira West 1070 0.07% Hobsonville East 1755 0.12% Parrs Park 1545 0.10% Waitakere 2170 0.15% Hobsonville South 2450 0.16% Parrs Park West 2370 0.16% Wakeling 4210 0.28% Huapai 1870 0.13% Ranui Domain 3500 0.23% West Harbour 5480 0.37% Kaurilands 3490 0.23% Ranui South 3430 0.23% Westgate 1465 0.10% Kelston Central 5150 0.34% Rewarewa 4890 0.33% Whenuapai West 2420 0.16% Kingdale 4190 0.28% Riverhead Urban 1585 0.11% Woodglen 5070 0.34% Konini 3850 0.26% Royal Heights 6880 0.46% 5. West Total 231,165 15.47%
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WELLINGTON
Wellington Regions 1 Porirua 2 Upper Hutt 3 Lower Hutt 4 Wellington City
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
Wellington Statistical Areas
Porirua Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Adventure 1450 0.36% Mana-Camborne 2660 0.66% Porirua East 2170 0.54% Ascot Park 2860 0.71% Onepoto 1910 0.47% Pukerua Bay 1935 0.48% Cannons Creek East 3930 0.97% Papakowhai North 2360 0.58% Ranui Heights 1395 0.35% Cannons Creek North 3410 0.85% Papakowhai South 2600 0.64% Resolution 255 0.06% Cannons Creek South 1665 0.41% Paremata-Postgate 2710 0.67% Titahi Bay North 2660 0.66% Discovery 2840 0.70% Pauatahanui 1105 0.27% Titahi Bay South 3690 0.91% Elsdon-Takapuwahia 2400 0.59% Plimmerton 2250 0.56% Waitangirua 4360 1.08% Endeavour 4100 1.02% Porirua Central 395 0.10% 1. Porirua 55,110 13.66%
Upper Hutt Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Heretaunga- Akatarawa 600 0.15% 3810 0.94% Trentham North 2980 0.74% Silverstream Brentwood 2230 0.55% Maidstone 120 0.03% Trentham South 1160 0.29% Clouston Park 2660 0.66% Maoribank 3110 0.77% Upper Hutt Central 350 0.09% Ebdentown 2300 0.57% Pinehaven 2890 0.72% Wallaceville 2250 0.56% Elderslea 3340 0.83% Poets Block 2410 0.60% 2. Upper Hutt 38,620 9.57% Emerald Hill 2950 0.73% Te Marua 1180 0.29%
Heretaunga 1240 0.31% Totara Park 3040 0.75%
Lower Hutt Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Haywards-Manor Alicetown 2100 0.52% 405 0.10% Parkway 3320 0.82% Park Arakura 2620 0.65% Holborn 2170 0.54% Petone Central 955 0.24% Avalon East 2470 0.61% Homedale East 3120 0.77% Taita North 2810 0.70% Avalon West 2520 0.62% Homedale West 2590 0.64% Taita South 3120 0.77% Belmont 2850 0.71% Hutt Central 4050 1.00% Tawhai 3500 0.87% Boulcott 2570 0.64% Kelson 2880 0.71% Tirohanga 1255 0.31% Delaney 2600 0.64% Korokoro 1400 0.35% Waiwhetu North 1485 0.37% Eastbourne 4990 1.24% Manuka 1795 0.44% Waiwhetu South 2710 0.67% Epuni East 3020 0.75% Maungaraki 3950 0.98% Waterloo East 4420 1.10% Epuni West 3110 0.77% Melling 715 0.18% Waterloo West 935 0.23% Esplanade 2530 0.63% Moera 1630 0.40% Wilford 3470 0.86% Fernlea 2060 0.51% Naenae North 4940 1.22% Woburn North 1345 0.33% Glendale 4050 1.00% Naenae South 3620 0.90% Woburn South 435 0.11% Gracefield 90 0.02% Normandale 2180 0.54% 3. Lower Hutt 102,785 25.47%
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Wellington Statistical Areas
Wellington City Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Adelaide 1160 0.29% Karori Park 4650 1.15% Ngauranga West 0 0.00% Aro Street-Nairn 4600 1.14% Karori South 4490 1.11% Northland 2940 0.73% Street Awarua 3340 0.83% Kelburn 4130 1.02% Northland North 810 0.20% Khandallah Park- Berhampore East 1080 0.27% 3030 0.75% Oriental Bay 1125 0.28% Broadmeadows Berhampore West 2630 0.65% Kilbirnie East 3240 0.80% Paparangi 1845 0.46% Kilbirnie West-Hataitai Brooklyn 4330 1.07% 3450 0.86% Paparangi West 1185 0.29% South Brooklyn South 1110 0.28% Kingston-Mornington 2350 0.58% Rangoon Heights 2740 0.68% Churton Park North 3210 0.80% Lambton 6360 1.58% Raroa 3890 0.96% Churton Park South 3480 0.86% Linden 4210 1.04% Roseneath 1860 0.46% Lyall Bay-Airport-Moa Crofton Downs 1620 0.40% 3140 0.78% Seatoun 2400 0.59% Point Evans Bay Marina 10 0.00% Maupuia 1560 0.39% Seatoun Tunnel West 720 0.18% Melrose-Houghton Glenside North 390 0.10% 3770 0.93% Strathmore Park 3970 0.98% Bay-Southgate Greenacres 1735 0.43% Miramar 2540 0.63% Taitville 505 0.13% Grenada North 350 0.09% Miramar North 2650 0.66% Takapu 325 0.08% Grenada Village 1405 0.35% Miramar South 3770 0.93% Tawa Central 4690 1.16% Happy Valley-Owhiro 1845 0.46% Miramar West 435 0.11% Tawa South 3740 0.93% Bay Hataitai North 4850 1.20% Mitchelltown 755 0.19% Te Kainga 4070 1.01% Mt Cook-Wallace Thorndon-Tinakori Horokiwi 180 0.04% 6030 1.49% 4740 1.17% Street Road Island Bay East 3720 0.92% Mt Victoria West 6250 1.55% Vogeltown 955 0.24% Island Bay West 3550 0.88% Newlands East 790 0.20% Vogeltown West 1185 0.29% Johnsonville Central 3970 0.98% Newlands North 2840 0.70% Wadestown 3870 0.96% Wellington City- Johnsonville East 1155 0.29% Newlands South 3910 0.97% 5 0.00% Marinas Willis Street- Johnsonville North 2030 0.50% Newtown East 5640 1.40% 8920 2.21% Cambridge Terrace Karaka Bay-Worser 1540 0.38% Newtown West 3680 0.91% Wilton 2200 0.55% Bay Karori East 3720 0.92% Ngaio South 3280 0.81% Woodridge 1480 0.37% 4. Wellington City Karori North 2810 0.70% Ngauranga East 30 0.01% 206,970 51.30% Total
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
CHRISTCHURCH
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
Christchurch Statistical Areas Christchurch Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Addington 4180 0.87% Hornby North 3550 0.74% Riccarton South 605 0.13% Aidanfield 3380 0.71% Hornby South 5490 1.15% Riccarton West 3490 0.73% Aorangi 5910 1.24% Ilam 5670 1.19% Richmond North 2380 0.50% Aranui 4330 0.91% Islington 3240 0.68% Richmond South 2040 0.43% Ashley 1220 0.26% Jellie Park 3020 0.63% Rolleston Central 3460 0.72% Avon Loop 3930 0.82% Kaiapoi East 905 0.19% Rolleston North East 2670 0.56% Avondale 2590 0.54% Kaiapoi North East 2350 0.49% Rolleston North West 2530 0.53% Avonhead 3950 0.83% Kaiapoi North West 1475 0.31% Rolleston South East 1975 0.41% Avonhead West 3260 0.68% Kaiapoi South 2210 0.46% Rolleston South West 2450 0.51% Avonside 1900 0.40% Kaiapoi West 1150 0.24% Russley 3440 0.72% Barrington North 5860 1.23% Kennedys Bush 725 0.15% Rutland 5380 1.13% Barrington South 3150 0.66% Kingsbury 2690 0.56% Sawyers Arms 3440 0.72% Beckenham 2590 0.54% Kirwee 4170 0.87% Sefton 705 0.15% Belfast 4640 0.97% Leeston 1815 0.38% Selwyn-Rakaia 4600 0.96% Belfast South 3700 0.77% Lehmans 2230 0.47% Shirley East 3640 0.76% Bexley 2650 0.55% Lincoln 5240 1.10% Shirley West 3970 0.83% Bishopdale 2650 0.55% Linwood 5260 1.10% Silverstream 230 0.05% Bishopdale North 5060 1.06% Linwood East 2240 0.47% Sockburn 6930 1.45% Bromley 3300 0.69% Linwood North 2680 0.56% Somerfield 3940 0.82% Broomfield 2950 0.62% Loburn 2470 0.52% South Brighton 3390 0.71% Bryndwr 3170 0.66% Lyttelton 3110 0.65% Southbridge 1005 0.21% Burnham Military Camp 1765 0.37% Mairaki 555 0.12% Southbrook 875 0.18% Burnside 2530 0.53% Mairehau 3170 0.66% Spreydon 3890 0.81% Burwood 1135 0.24% Mairehau North 1860 0.39% Springston 3450 0.72% Camside 15 0.00% Mandeville 3240 0.68% St Albans East 5040 1.05% Casebrook 2790 0.58% Mansfield 1990 0.42% St Albans West 2570 0.54% Cashmere East 4070 0.85% Mcleans Island 240 0.05% St Martins 4470 0.94% Cashmere West 3410 0.71% Merivale 2850 0.60% Strowan 3980 0.83% Cathedral Square 625 0.13% Merrin 1630 0.34% Styx 2250 0.47% Clarkville 1275 0.27% Middleton 1995 0.42% Styx Mill 3440 0.72% Coldstream 640 0.13% Mona Vale 2570 0.54% Sumner 3910 0.82% Courtenay 470 0.10% Moncks Bay 3210 0.67% Sydenham 6480 1.36% Cust 480 0.10% Mt Pleasant 3530 0.74% Taitapu 730 0.15% Dallington 1950 0.41% New Brighton 2670 0.56% Templeton 1960 0.41% Darfield 2130 0.45% North Beach 4850 1.02% Travis 2090 0.44% Deans Bush 1750 0.37% Northcote 2690 0.56% Travis Wetland 5120 1.07% Diamond Harbour 1550 0.32% Oaklands East 3590 0.75% Trents-Ladbrooks 2150 0.45% Dunsandel 555 0.12% Oaklands West 2590 0.54% Tuahiwi 1230 0.26% Edgeware 4500 0.94% Ohoka 1240 0.26% Upper Riccarton 3450 0.72% Ensors 3940 0.82% Opawa 3280 0.69% Waikuku 1030 0.22% Eyrewell 1485 0.31% Papanui 3850 0.81% Waimairi Beach 3570 0.75% Fendalton 3180 0.67% Paparua 910 0.19% Wainoni 2930 0.61% Fernside 2060 0.43% Parklands 5150 1.08% Wairarapa 2050 0.43% Ferrymead 3450 0.72% Pegasus 1755 0.37% Waltham 1200 0.25% Governors Bay 955 0.20% Phillipstown 4520 0.95% West Eyreton 1435 0.30% Hagley Park 1060 0.22% Pines-Kairaki Beach 535 0.11% West Melton 8940 1.87% Halswell Domain 1780 0.37% Prebbleton 3030 0.63% Westburn 3230 0.68% Halswell South 2490 0.52% Prestons 900 0.19% Westhaven 2550 0.53% Halswell West 1335 0.28% Rangiora Central 2040 0.43% Westmorland 1980 0.41% Harewood 3500 0.73% Rangiora East 2740 0.57% Wharenui 2970 0.62% Hawthornden 3430 0.72% Rangiora North 3570 0.75% Wigram 5040 1.05% Heathcote Valley 2130 0.45% Rangiora West 3140 0.66% Woodend 2940 0.62% Hendersons Basin 715 0.15% Rapaki Track 1470 0.31% Woodend Beach 605 0.13% Highfield Park 915 0.19% Ravenswood 5 0.00% Woodend West 70 0.01% Hillmorton 4840 1.01% Rawhiti 3750 0.78% Woolston South 2600 0.54% Holmwood 2230 0.47% Redwood North 4420 0.93% Woolston West 3640 0.76% Hoon Hay 3110 0.65% Redwood South 3060 0.64% Yaldhurst 1575 0.33% Hoon Hay South 2170 0.45% Riccarton 4960 1.04% 1. Christchurch 477,740 100.0% Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
DUNEDIN
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
Dunedin Statistical Areas
Dunedin Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Abbotsford 1855 1.57% Halfway Bush 1940 1.64% Roslyn North 1865 1.58% Andersons Bay 2630 2.23% Harbourside 10 0.01% Roslyn South 2380 2.02% Balmacewen 800 0.68% Helensburgh 1115 0.94% Saddle Hill 1025 0.87% Belleknowes 1825 1.55% High St-Stuart St 2600 2.20% Sandymount 165 0.14% Brighton 1490 1.26% Inner Peninsula 1040 0.88% Sawyers Bay 1320 1.12% Broad Bay-Portobello 1175 1.00% Kaikorai Hill 675 0.57% South Dunedin 2520 2.13% Brockville 3460 2.93% Kenmure 1925 1.63% St Clair 4420 3.74% Bush Road 2630 2.23% Macandrew Bay 1250 1.06% St Kilda Central 1765 1.49% Caversham 4970 4.21% Maori Hill 1995 1.69% St Kilda East 2740 2.32% Company Bay 360 0.30% Mornington 3470 2.94% St Kilda West 1915 1.62% St Leonards-Blanket Concord 2020 1.71% Mosgiel East 4210 3.57% 820 0.69% Bay Corstorphine East 880 0.75% Mosgiel South 2740 2.32% Stuart St-Frederick St 3470 2.94% Taiaroa-Cape Corstorphine West 585 0.50% Musselburgh 2790 2.36% 490 0.41% Saunders East Taieri 1650 1.40% North Dunedin 3590 3.04% Vauxhall 4150 3.51% Fairfield 2530 2.14% North East Valley 4970 4.21% Wakari 3320 2.81% Fernhill 1950 1.65% Opoho 1235 1.05% Waldronville 560 0.47% Forbury 970 0.82% Otago University 5270 4.46% Wingatui 1815 1.54% Forrester Park 835 0.71% Pine Hill 2490 2.11% Woodhaugh 890 0.75% Glenleith 685 0.58% Port Chalmers 1425 1.21% Wyllies Crossing 320 0.27% Green Island 2820 2.39% Ravensbourne 1275 1.08% 1. Dunedin 118,085 100.0%
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
HAWKES BAY
Hawkes Bay Regions 1 Hastings 2 Napier
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
Hawkes Bay Statistical Areas
Hastings Statistical Population Percent Statistical Population Percent Statistical Population Percent Areas 0+ 0+ Areas 0+ 0+ Areas 0+ 0+ Akina 4810 3.48% Iona 3060 2.22% Poukawa 1405 1.02% Anderson Park 1580 1.14% Irongate 495 0.36% Raureka 4550 3.30% Bridge Pa 1245 0.90% Karamu 1485 1.08% St Leonards 3040 2.20% Brookvale 645 0.47% Kingsley-Chatham 3460 2.51% Te Mata 3750 2.72% Camberley 2160 1.56% Lochain 3140 2.27% Te Mata Hills 1070 0.77% Clive 1860 1.35% Longlands South 975 0.71% Twyford 1080 0.78% Flaxmere East 4160 3.01% Mahora 3730 2.70% Waiohiki 375 0.27% Frimley 2470 1.79% Mayfair 4520 3.27% Waipawa 2080 1.51% Hastings Central 3000 2.17% Otane 605 0.44% Waipukurau 4070 2.95% Haumoana 2410 1.75% Pakipaki 690 0.50% Whakatu 865 0.63% Havelock Hills 1035 0.75% Pakowhai 660 0.48% 1. Hastings 77,120 55.86% Havelock North 3330 2.41% Parkvale 3310 2.40% Central
Napier Statistical Population Percent Statistical Population Percent Statistical Population Percent Areas 0+ 0+ Areas 0+ 0+ Areas 0+ 0+ Ahuriri 1060 0.77% Mclean Park 2440 1.77% Tamatea North 2660 1.93% Awatoto 335 0.24% Meeanee 1865 1.35% Tamatea South 2690 1.95% Bay View 2000 1.45% Nelson Park 2520 1.83% Taradale North 5640 4.08% Bluff Hill 2820 2.04% Onekawa Central 1395 1.01% Taradale South 5610 4.06% Greenmeadows 6750 4.89% Onekawa South 4760 3.45% Westshore 1105 0.80% Hospital Hill 2840 2.06% Onekawa West 300 0.22% 2. Napier 60,950 44.14% Maraenui 3330 2.41% Pirimai 3670 2.66%
Marewa 4980 3.61% Poraiti 2180 1.58%
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
MANAWATU
Manawatu Regions Palmerston North 1 Urban 2 Rest of Manawatu
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
Manawatu Statistical Areas
Palmerston North Urban Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Aokautere 3560 2.85% Hokowhitu West 4500 3.60% Papaeoia 2850 2.28% Ashhurst 3110 2.49% Kairanga 890 0.71% Roslyn 6000 4.81% Awapuni North 3500 2.80% Kelvin Grove 7390 5.92% Stoney Creek 865 0.69% Awapuni South 3510 2.81% Linton Military Camp 1760 1.41% Takaro 5520 4.42% Awapuni West 1525 1.22% Longburn 685 0.55% Terrace End 3180 2.55% Cloverlea 2050 1.64% Massey University 865 0.69% West End 5100 4.08% Highbury 3420 2.74% Milson 5810 4.65% Westbrook 4280 3.43% Palmerston North Hokowhitu East 5390 4.32% 3170 2.54% Whakarongo 1105 0.89% Central Palmerston North 1. Palmerston North Hokowhitu Lagoon 1650 1.32% 2760 2.21% 84,445 67.63% Hospital Urban
Rest of Manawatu Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Feilding Central 2960 2.37% Kiwitea 1475 1.18% Rongotea 620 0.50% Feilding East 3130 2.51% Maewa 1180 0.95% Sanson 565 0.45% Feilding North 4440 3.56% Moutoa 945 0.76% Shannon 1330 1.07% Feilding West 4010 3.21% Ohakea 320 0.26% Tangimoana 220 0.18% Foxton 2800 2.24% Opiki 535 0.43% Tokomaru 575 0.46% Foxton Beach 1760 1.41% Oroua Bridge 230 0.18% Tokorangi-Hiwinui 2620 2.10% Halcombe 590 0.47% Oroua Downs-Waitohi 3470 2.78% Turitea 1985 1.59% Himatangi Beach 460 0.37% Pohangina 1170 0.94% Waitarere 630 0.50% Kauwhata 2050 1.64% Rakiraki 340 0.27% 2. Rest of Manawatu 40,410 32.37%
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
NELSON
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
Nelson Statistical Areas
Nelson Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Aniseed Hill 760 1.02% Kirks 910 1.22% Richmond West 6670 8.93% Atawhai 2800 3.75% Langbein 3460 4.63% Riwaka 930 1.24% Atmore 1340 1.79% Maitai 660 0.88% Saxton 2150 2.88% Britannia 1370 1.83% Maitlands 2660 3.56% Tahuna Hills 2450 3.28% Broads 1615 2.16% Motueka East 4210 5.64% Tahunanui 2300 3.08% Bronte 1875 2.51% Motueka West 3950 5.29% The Brook 1515 2.03% Clifton 1380 1.85% Nayland 885 1.18% The Wood 3020 4.04% Enner Glynn 3440 4.60% Nelson Airport 990 1.33% Toi Toi 1870 2.50% Glenduan 560 0.75% Ngawhatu 2530 3.39% Trafalgar 565 0.76% Grampians 2530 3.39% Port Nelson 75 0.10% Washington 3210 4.30% Hope 1230 1.65% Ranzau 830 1.11% 1. Nelson 74,710 100.00% Isel Park 3530 4.72% Richmond East 6440 8.62%
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
NORTHLAND
Northland Regions
1 Whangerei Urban 2 Rest of Northland
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS SURVEY AREA MAPS Northland Statistical Areas
Whangerei Urban Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Abbey Caves 725 0.52% Otaika-Portland 1195 0.86% Te Hihi 1310 0.94% Hikurangi 1620 1.17% Otangarei 2110 1.52% Three Mile Bush 1115 0.80% Horahora 1205 0.87% Parahaki 1285 0.93% Tikipunga East 3420 2.46% Kamo East 3940 2.84% Port-Limeburners 30 0.02% Tikipunga West 3600 2.59% Kamo West 4060 2.92% Raumanga East 1950 1.40% Vinetown 1675 1.21% Kensington 1395 1.00% Raumanga West 3310 2.38% Western Hills 305 0.22% Mairtown 2670 1.92% Regent 1765 1.27% Whangarei Central 290 0.21% Maunu 1500 1.08% Riverside 800 0.58% Whau Valley 2600 1.87% Morningside 2390 1.72% Sherwood Rise 4260 3.07% Woodhill 1865 1.34% Onerahi 2410 1.74% Springs Flat 1640 1.18% 1. Whangerei Urban 56,440 40.66%
Rest of Northland Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Ahipara 1175 0.85% Kawakawa 1430 1.03% Opua East 340 0.24% Awanui 375 0.27% Kerikeri 7220 5.20% Opua West 295 0.21% Mangapa-Matauri Bream Bay 965 0.70% 2750 1.98% Paihia 1955 1.41% Bay Marsden Point- Dargaville 4940 3.56% 4130 2.98% Pokere-Waihaha 2680 1.93% Ruakaka Haruru Falls 950 0.68% Maungatapere 1465 1.06% Russell 815 0.59% Herekino 2190 1.58% Moerewa 1590 1.15% Taipa Bay-Mangonui 1870 1.35% Waihou Valley- Houhora 1010 0.73% Motutangi-Kareponia 1915 1.38% 3580 2.58% Hupara Kaeo 525 0.38% Ngapuhi-Kaikou 2620 1.89% Waiotira-Springfield 2180 1.57% Kaikohe 4400 3.17% Ngunguru 1725 1.24% Waipu 1850 1.33% Kaitaia East 2080 1.50% North Cape 515 0.37% Waitangi 920 0.66% Kaitaia West 3600 2.59% Ohaeawai 805 0.58% Wharekohe-Oakleigh 3970 2.86% Kapiro 2890 2.08% Okaihau 760 0.55% 2. Rest of Northland 82,380 59.34% Karikari Peninsula- 4740 3.41% Opouteke-Tanekaha 5160 3.72% Maungataniwha
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
ROTORUA
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS SURVEY AREA MAPS Rotorua Statistical Areas
Rotorua Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Fairy Springs 2190 3.79% Mangakakahi 2650 4.58% Pukehangi North 2330 4.03% Fenton 1480 2.56% Ngapuna 510 0.88% Pukehangi South 3020 5.22% Fordlands 1900 3.28% Ngongotaha North 3300 5.70% Selwyn Heights 1180 2.04% Glenholme East 2170 3.75% Ngongotaha South 1335 2.31% Springfield 4260 7.36% Glenholme West 2360 4.08% Ohinemutu 285 0.49% Sunnybrook 1970 3.41% Hillcrest 1660 2.87% Owhata East 2220 3.84% Utuhina 1490 2.58% Kawaha Point 1915 3.31% Owhata South 670 1.16% Victoria 1965 3.40% Koutu 2060 3.56% Owhata West 3790 6.55% Western Heights 3960 6.84% Kuirau 1330 2.30% Poets Corner 285 0.49% Whaka 240 0.41% Lynmore 3610 6.24% Pomare 1720 2.97% 1. Rororua 57,855 100.00%
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
SOUTHLAND
Southland Regions 1 Invercargill Urban 2 Rest of Southland
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK
SURVEY AREA MAPS SURVEY AREA MAPS Southland Statistical Areas
Invercargill Urban Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Appleby-Kew 1975 2.39% Heidelberg 3450 4.18% Rosedale 4140 5.02% Bay Road West 190 0.23% Kingswell-Clifton 3620 4.39% Strathern 2520 3.06% Bushy Point 375 0.45% Makarewa 1460 1.77% Tisbury 300 0.36% Crinan 1935 2.35% Mill Road-Woodend 730 0.89% Waikiwi 2350 2.85% Georgetown 2470 3.00% Newfield-Rockdale 3010 3.65% Waverley-Glengarry 2480 3.01% Gladstone-Avenal 3850 4.67% Otakaro Park 865 1.05% West Invercargill 130 0.16% Grasmere 3630 4.40% Otatara 2680 3.25% Windsor 3200 3.88% Hawthorndale 2390 2.90% Richmond 2980 3.61% 1. Invercargill Urban 50,730 61.52%
Rest of Southland Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Bluff 1875 2.27% Makarewa North 350 0.42% Waituna 1795 2.18% Central Gore 810 0.98% Mataura 1595 1.93% Wallacetown 700 0.85% Charlton 695 0.84% Myross Bush 645 0.78% West Gore 2850 3.46% Dacre 1665 2.02% North Gore 1650 2.00% Winton 2340 2.84% East Gore 1510 1.83% Oreti Beach 575 0.70% Woodlands 285 0.35% Edendale Community 595 0.72% Otautau 725 0.88% Wyndham 545 0.66% Fairfax 2010 2.44% South Gore 850 1.03% 2. Rest of Southland 31,735 38.48% Greenhills 890 1.08% Toetoes 1650 2.00%
Hokonui 3100 3.76% Waianiwa 2030 2.46%
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
TARANAKI
Taranaki 1 New Plymouth Urban 2 North Taranaki 3 South Taraaki
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS SURVEY AREA MAPS Taranaki Statistical Areas
New Plymouth Urban Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Barrett 2220 1.95% Lynmouth 2370 2.08% Omata 605 0.53% Bell Block 5700 5.00% Mangaoraka 950 0.83% Paraite 415 0.36% Bowden 560 0.49% Marfell 2190 1.92% Spotswood 2200 1.93% Carrington 1020 0.89% Marsland Hill 1470 1.29% Struan Park 5200 4.56% Fernleigh 895 0.79% Merrilands 3010 2.64% Upper Westown 1700 1.49% Fitzroy 4020 3.53% Moturoa 3610 3.17% Welbourn 1990 1.75% Frankleigh 3730 3.27% Mount Bryan 905 0.79% Westown 3560 3.12% New Plymouth 1. New Plymouth Glen Avon 970 0.85% 700 0.61% 56,820 49.84% Central Urban Highlands Park 3290 2.89% Oakura 1530 1.34%
Oceanic-Taranaki Kawaroa 2010 1.76% 0 0.00% Region
North Taranaki Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Egmont Village 650 0.57% Kaitake 3140 2.75% Waitara East 3020 2.65% Inglewood 3530 3.10% Lepperton 2550 2.24% Waitara West 3870 3.39% Kaimata 2910 2.55% Okato 610 0.54% 2. North Taranaki 20,280 17.79%
South Taranaki Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Douglas 755 0.66% Mangatoki-Moeroa 1745 1.53% Stratford East 2340 2.05% Eltham 2000 1.75% Midhirst 235 0.21% Stratford West 3290 2.89% Hawera North 4010 3.52% Normanby 910 0.80% Tawhiti 825 0.72% Hawera South 4080 3.58% Ohangai 560 0.49% Toko 1225 1.07% Hawera West 820 0.72% Ohawe Beach 755 0.66% Waingongoro 440 0.39% Kahui 2680 2.35% Okaiawa 570 0.50% Waitotara 60 0.05% Kaponga 320 0.28% Opunake 1365 1.20% Waverley 795 0.70% Kapuni 1420 1.25% Patea 1145 1.00% Whangamomona 145 0.13% Makakaho 820 0.72% Pembroke 1285 1.13% Whenuakura 1070 0.94% Manaia 990 0.87% Rahotu 240 0.21% 3. South Taranaki 36,895 32.37%
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS SURVEY AREA MAPS
TAURANGA
Tauranga 1 Tauranga Urban 2 Rest of Tauranga
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
Tauranga Statistical Areas
Tauranga Urban Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Arataki 5640 3.12% Matapihi 740 0.41% Poike 830 0.46% Bellevue 3890 2.15% Matua 5490 3.04% Pyes Pa 7280 4.03% Bethlehem 4660 2.58% Maungatapu 2950 1.63% Sulphur Point 15 0.01% Bethlehem East 3690 2.04% Mt Maunganui North 4510 2.49% Tauranga Central 2270 1.26% Tauranga City- Brookfield 5580 3.09% Omanu 5720 3.16% 60 0.03% Marinas Doncaster 2970 1.64% Omokoroa 2810 1.55% Tauranga Hospital 2020 1.12% Gate Pa 3380 1.87% Otumoetai North 4120 2.28% Tauranga South 4600 2.54% Gravatt 3790 2.10% Otumoetai South 3780 2.09% Te Maunga 5250 2.90% Greerton 4550 2.52% Pacific View 3210 1.78% Te Puna 2690 1.49% Hairini 6460 3.57% Palm Beach 4030 2.23% Te Reti 1845 1.02% Judea 2640 1.46% Palm Springs 5340 2.95% Yatton Park 2760 1.53% Kairua 480 0.27% Papamoa Beach East 3860 2.14% 1. Tauranga Urban 123,910 68.54%
Rest of Tauranga Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Aongatete 3150 1.74% Minden 4870 2.69% Te Puke West 3250 1.80% Athenree 710 0.39% Ohauiti-Ngapeke 810 0.45% Upper Papamoa 2350 1.30% Island View-Pios 565 0.31% Paengaroa 990 0.55% Waihi 5160 2.85% Beach Kaimai 5760 3.19% Pongakawa 2850 1.58% Waihi Beach 2100 1.16% Kaitemako 1555 0.86% Rangiuru 2260 1.25% Welcome Bay East 4270 2.36% Katikati Community 4530 2.51% Tahawai 1855 1.03% Welcome Bay West 3920 2.17% Maketu Community 1130 0.63% Te Puke East 4800 2.65% 2. Rest of Tauranga 56,885 31.46%
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK SURVEY AREA MAPS
WAIKATO
Waikato 1 Hamilton City 2 Rest of Waikato
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK
SURVEY AREA MAPS SURVEY AREA MAPS Waikato Statistical Areas
Hamilton City Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Bader 4550 1.53% Frankton Junction 2100 0.71% Peacocke 770 0.26% Beerescourt 3550 1.20% Glenview 5890 1.99% Porritt 1985 0.67% Bryant 6290 2.12% Grandview 3510 1.18% Pukete 2520 0.85% Brymer 3020 1.02% Hamilton Central 3390 1.14% Pukete West 2270 0.77% Burbush 170 0.06% Hamilton East 4410 1.49% Queenwood 3420 1.15% Chartwell 2850 0.96% Hamilton Lake 4520 1.52% Riverlea 2870 0.97% Chedworth 3980 1.34% Hillcrest West 4190 1.41% Rotokauri 190 0.06% Clarkin 3400 1.15% Horsham Downs 5560 1.87% Rototuna 3500 1.18% Claudelands 2730 0.92% Huntington 8850 2.98% Silverdale 2880 0.97% Crawshaw 3210 1.08% Insoll 2910 0.98% Swarbrick 5300 1.79% Dinsdale North 4510 1.52% Maeroa 4110 1.39% Sylvester 3090 1.04% Dinsdale South 4490 1.51% Melville 5310 1.79% Te Rapa 355 0.12% Enderley 4800 1.62% Nawton 5070 1.71% University 6630 2.23% Fairview Downs 3720 1.25% Naylor 4960 1.67% 1. Hamilton City 159,540 53.77% Flagstaff 4200 1.42% Peachgrove 3510 1.18%
Rest of Waikato Population Percent Population Percent Population Percent Statistical Areas Statistical Areas Statistical Areas 0+ 0+ 0+ 0+ 0+ 0+ Allen Road 210 0.07% Matangi 2380 0.80% Te Awamutu South 3210 1.08% Cambridge Central 865 0.29% Morrinsville East 4820 1.62% Te Awamutu West 1415 0.48% Cambridge North 3320 1.12% Morrinsville West 2800 0.94% Te Kauwhata 1675 0.56% Cambridge West 2890 0.97% Newstead 230 0.08% Te Kowhai 1710 0.58% Eureka 2430 0.82% Ngahinapouri 2340 0.79% Te Pahu 1420 0.48% Gordonton 1240 0.42% Ngaruawahia 6010 2.03% Te Poi 860 0.29% Hautapu 2040 0.69% Ohaupo 550 0.19% Te Rahu 990 0.33% Hinuera 960 0.32% Okauia 2140 0.72% Te Rapa North 155 0.05% Horotiu 835 0.28% Pirongia 1530 0.52% Te Rore 470 0.16% Huntly East 4640 1.56% Pokuru 570 0.19% Te Uku 2040 0.69% Huntly West 3270 1.10% Pukerimu 745 0.25% Temple View 1385 0.47% Kainui 2990 1.01% Raglan 3120 1.05% Tokanui 490 0.17% Kaipaki 1090 0.37% Rotongata 885 0.30% Waerenga 2800 0.94% Karapiro 2890 0.97% Rotoorangi 2050 0.69% Waharoa 545 0.18% Kihikihi 2200 0.74% Swayne 1665 0.56% Waihou-Walton 4290 1.45% Kihikihi Flat 895 0.30% Tahuroa 2850 0.96% Waikato Western Hills 4410 1.49% Lake Cameron 1330 0.45% Tamahere-Tauwhare 6250 2.11% Waitoa 320 0.11% Lake Ngaroto 630 0.21% Taupiri Community 480 0.16% Whatawhata 2720 0.92% Leamington East 4190 1.41% Te Akau 1040 0.35% Whitikahu 2290 0.77% Leamington West 3870 1.30% Te Aroha 4280 1.44% 2. Rest of Waikato 137,175 46.23% Matamata North 3150 1.06% Te Awamutu Central 3620 1.22%
Matamata South 4550 1.53% Te Awamutu East 3140 1.06%
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK POPULATION POTENTIALS
Major Auckland Wellington Christchurch Total NZ Markets Min. Sample Size 2,400 1,500 1,500 9,400 9,800 10+ 1,332,500 357,700 431,400 3,285,500 4,157,300 10-19 196,400 51,700 62,100 491,600 620,800 20-24 135,500 36,200 39,600 307,200 381,800 People 25-39 363,000 89,400 98,800 781,100 974,300 40-54 299,100 85,600 100,300 743,800 944,200 55-64 156,600 45,100 58,200 425,600 544,700 65+ 181,900 49,700 72,400 536,200 691,300 10+ 651,900 174,700 217,100 1,605,300 2,031,100 10-19 100,900 26,200 31,700 251,200 317,700 20-24 70,900 18,500 22,000 161,600 200,800 Men 25-39 178,500 43,900 52,000 385,600 480,400 40-54 142,900 41,300 49,600 355,800 451,400 55-64 75,200 21,800 28,700 204,900 262,600 65+ 83,500 23,000 33,100 246,200 318,400 10+ 680,600 183,000 214,300 1,680,200 2,126,200 10-19 95,500 25,500 30,400 240,400 303,200 20-24 64,600 17,700 17,600 145,600 181,100 Women 25-39 184,500 45,500 46,800 395,500 493,900 40-54 156,200 44,300 50,700 388,000 492,800 55-64 81,400 23,300 29,500 220,700 282,200 65+ 98,400 26,700 39,300 290,000 373,000 Region 1 448,800 88,900 431,400 - - Region 2 127,300 46,800 - - - Regions Region 3 279,300 33,700 - - - Region 4 274,000 188,300 - - - Region 5 203,100 - - - -
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK POPULATION POTENTIALS
Dunedin Hawkes Bay Manawatu Nelson Northland Min. Sample Size 800 800 800 800 800 10+ 107,100 119,200 109,600 66,800 120,300 10-19 17,300 18,900 17,500 9,500 18,500 20-24 15,400 8,000 10,900 3,900 7,900 People 25-39 20,500 21,000 23,700 11,700 20,400 40-54 21,500 27,400 23,100 15,900 26,400 55-64 13,900 17,500 14,700 10,200 19,200 65+ 18,500 26,400 19,700 15,600 27,900 10+ 51,500 56,700 53,300 32,100 57,700 10-19 8,600 9,600 8,900 4,900 9,400 20-24 7,500 4,200 5,800 2,000 4,200 Men 25-39 10,200 9,900 11,500 5,700 9,700 40-54 10,000 12,800 11,100 7,500 12,100 55-64 6,900 8,200 7,000 4,800 9,000 65+ 8,300 12,000 9,000 7,200 13,300 10+ 55,600 62,500 56,300 34,700 62,600 10-19 8,700 9,300 8,600 4,600 9,100 20-24 7,900 3,800 5,100 1,900 3,700 Women 25-39 10,300 11,100 12,200 6,000 10,700 40-54 11,500 14,600 12,000 8,400 14,300 55-64 7,000 9,300 7,700 5,400 10,200 65+ 10,200 14,400 10,700 8,400 14,600 Region 1 107,100 65,800 74,100 66,800 48,500 Region 2 - 53,400 35,500 - 71,800 Regions Region 3 - - - - - Region 4 - - - - - Region 5 - - - - -
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK POPULATION POTENTIALS
Rotorua Southland Taranaki Tauranga Waikato Min. Sample Size 800 800 800 800 800 10+ 49,700 72,400 98,400 160,700 259,700 10-19 8,300 10,300 14,800 23,700 42,600 20-24 3,900 5,200 6,400 9,900 24,400 People 25-39 10,500 15,600 19,900 27,900 58,700 40-54 11,300 16,500 22,800 36,100 57,800 55-64 6,700 10,700 14,600 24,400 33,800 65+ 9,000 14,100 19,900 38,700 42,400 10+ 23,500 35,700 47,900 76,800 126,400 10-19 4,400 5,200 7,600 12,200 21,600 20-24 2,000 2,900 3,400 5,200 13,000 Men 25-39 4,800 7,700 9,800 13,300 28,600 40-54 5,200 8,000 10,900 16,900 27,500 55-64 3,100 5,300 7,100 11,500 16,300 65+ 4,000 6,600 9,100 17,700 19,400 10+ 26,200 36,700 50,500 83,900 133,300 10-19 3,900 5,100 7,200 11,500 21,000 20-24 1,900 2,300 3,000 4,700 11,400 Women 25-39 5,700 7,900 10,100 14,600 30,100 40-54 6,100 8,500 11,900 19,200 30,300 55-64 3,600 5,400 7,500 12,900 17,500 65+ 5,000 7,500 10,800 21,000 23,000 Region 1 49,700 44,500 49,700 50,300 139,800 Region 2 - 27,900 17,300 110,400 119,900 Regions Region 3 - - 31,400 - - Region 4 - - - - - Region 5 - - - - -
Please note:
- The total 10+ population estimates are GfK’s estimate based on the latest census data available from Statistics New Zealand. - The minimum sample size represents the minimum number of diaries that will be used to generate the radio ratings results for each survey release - The potential figures are GfK’s estimates of the number of people, by age cell, for each survey area - Each 10+ population and potential figure is estimated as at 22 December, 2016
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK 2017 RADIO RATINGS TRAINING
GfK offers free training sessions to current radio ratings subscribers. Training is offered on an ad-hoc basis.
Contact: Libby May +64 275 677 333 [email protected]
GFK RADIO RATINGS CERTIFICATE TRAINING COURSE Gain an in-depth understanding on how the radio ratings are conducted and learn how to use the radio ratings data effectively. Introduction to Radio Audience Measurement in New Zealand • comprehensive overview of how the radio ratings are collected. • how the sample sizes are determined, selection of the respondents, how they are incentivised. • detailed description of data collection, harmonisation, and how it is released.
Introduction to the Data • the basic statistics, how to interpret them, what relationship they have with each other, and how to use them effectively. • understanding and interpreting Reach & Frequency.
Duration: 2 hours BASIC GfK PROBE SOFTWARE TRAINING Hands-on training, providing an overview to GfK Probe and exploring • software functions • how to set up and read station ratings reports • setting up campaigns and running reach and frequency analysis • graphing and outputting results
Participants should have previously completed the Radio Ratings Certificate course.
Duration: 2 hours ADVANCED RADIO RATINGS AND GfK PROBE SOFTWARE TRAINING The advanced training sessions provide hands-on experience, and can be tailored to participant needs. An example of what the advanced session can cover: • Audience profiling • Station loyalty • Understanding and creating Ebb & Flow reports • Creating dynamic targets • Audience duplication • Analysing your station’s survey results Participants should have previously completed the Radio Ratings Certificate course and Basic GfK Probe software training. Duration: 2 hours
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK 2017 LIFESTYLE CATEGORIES
The single source lifestyle questionnaire forms part of the GfK radio survey. The data it provides gives users an excellent insight into listeners' lifestyles and purchasing habits or intentions.
The 2017 categories are:
- Music streaming - Podcast listening Media - Newspaper readership – paper and online - Video on demand - Cinema attendance
- Holiday travel intentions – domestic, overseas and cruises Lifestyle - Sporting event attendance - Bar / Pub and nightclub visitation and travel - Live performance / concert attendance - Importance of personal health and fitness
- Pet ownership - Home renovations - Painting - Landscaping/gardening Household - Extensions/repair work - Kitchen/bathroom renovations and home - General household refurbishment - None - Likely to purchase or sell residential property within next 12 months - Spa / Swimming pool purchase intention
- Radio station social media usage - Social media usage - Mobile phone contract type - Mobile phone network carrier and intention to switch Technology - Internet surfing - time spent - Computer tablet device purchase intention - Computer video games and hardware/accessories, purchase intention
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK 2017 LIFE STYLE CATEGORIES
- Hardware store purchase - Garden nursery purchase - Furniture/appliance store purchase - Department store or discount retailer purchase - Bookstore/stationers purchase - Music/record store purchase - Fashion/clothing store purchase - Pharmacy/chemist purchase - Purchased goods over the internet - Whitegoods, air-conditioning/heaters, furniture purchase Purchase intention - Audio/visual equipment purchase intention behaviour - Motor vehicle purchase intention - Purchase decision sources of information - Internet - Social networking - Word of mouth - Newspapers - Magazines - Product brochure - Retailer catalogue - Instore salesperson, promotion and/ or sale - Radio / Television / Outdoor advertising
- Home loans and intention to change - Vehicle insurance - Home and/or contents insurance - Health insurance Finance and - Life insurance insurance - Kiwisaver - Superannuation - Finance and investment purchase intention - Insurance purchase intention - Savings and investments
- Restaurant dining frequency Food and - Hotel and licensed club visit - Take-away/fast-food purchases beverage - Purchase of beer/wine/spirits/pre-mixed spirits for home or social occasions
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK RADIO RATINGS GLOSSARY
The most commonly referred to statistics are outlined in the tables below. Share of audience: Indicates a station’s relative strength within a market. It shows the percentage of total radio listening audience during a given time period tuning to a particular station. Share is a Share % station’s average audience expressed as a percentage of the total radio audience for the same period.
For example, 8.4% of all radio listening is to Station G, Mon-Sun, 6:00am to midnight. Average audience or average quarter-hour audience: the Average average number of listeners tuned to a radio station per quarter hour in any given time period. Usually expressed in thousands (000’s). audience (000’s) For example, in any given quarter hour between Mon-Fri 6:00am to 9am, on average 55,000 listeners were listening to Station F. Cumulative audience (cumes): the total number of different people who listen to a station for at least eight minutes (in one quarter-hour) during any time period. Cumes illustrate audience size, as they estimate the unduplicated number of people reached by a station at least once during a particular time period.
For example, Station K has 575,000 unique listeners between Cumulative 6:00am and midnight, Mon- Fri.
audience/ Note that the cumes from two stations cannot be added together, nor cumes/ can you add daypart cumes together, because listeners may be reach listening in both sessions and duplication will occur. Station cumes may be added across discrete demographics within a time period, (000’s or %) e.g., cume Men 18-24 + cume Men 25-34 = cume Men 18-34
Cumulative audience can also be expressed as a percentage of total audience or in thousands (000’s).
For example, Station K has 575,000 unique listeners between 6:00am and 12mn Monday- Friday. 54% of all listeners in this time period tuned in at least once to Station K. Time Spent Listening or TSL: an estimate of the amount of time a Time Spent station’s cumulative audience spends listening during a specified Listening time period, expressed in hours and minutes. Note that TSL does not denote audience size. (TSL) hrs:mins For example, between 6:00am and midnight, Mon-Fri, Station C listeners tune in for 8 hours and 15 minutes (8:15). Exclusive audience: is the number of people who listen exclusively Exclusive to one station during any particular session. This can be expressed as a number or a proportion of the station’s total audience. audience For example, 90,000 people listened only to Station R 6:00-12mn (000’s/%) Mon-Fri or 35% of Station R’s audience only listen to Station R during this time period.
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK RADIO RATINGS GLOSSARY
Below are statistics that are more commonly found when using reach and frequency analyses:
Average frequency: this is the average number of times that a station’s listeners may hear an advertisement. Also known as opportunity to hear.
Average For example, Station A’s audience were exposed to an advertising campaign on average 3.1 times. frequency (effective Frequency can either be: and • Effective: displays the number of times the audience has heard the advertising campaign at least once, at least twice exclusive) etc. Displayed as 1+, 2+, 3+ etc. • Exclusive: displays the number of times the audience has heard the advertising campaign exactly once, exactly twice, exactly three times. Displayed as 1, 2, 3 etc. Reach: expresses the total number of different people who may be reached at least once by an advertising schedule, displayed as numbers of people and/or as a percentage of the population group Reach / being targeted. Reach is similar to cumulative audience but is usually quoted in the context of an advertising campaign. Cume For example, 15 x 30 second commercials placed in Breakfast by Brand A, Mon-Fri, for one week on Station X will reach 312,000 people 25-54, or 30% of 25-54 year olds.
Gross impacts: Shows the total number of times the advertisement was may have been heard; it measures the weight of a campaign. Each quarter-hour audience figure is added together to create gross Gross impacts, it is a duplicated figure as the listener is likely to hear the spot more than once. impacts For example, Station X plays a spot at 6.05 a.m., 7.05 a.m., 10.05 a.m., 1.05 p.m. and 4.05 p.m. If each spot attracts an average audience of 10,000 then the Gross Impacts would be 50,000. Cost per thousand: this is the cost of an advertising campaign or spot, based on the number of times an audience is reached (gross impacts) i.e. how much it costs to achieve 1000 impacts. It does not measure how much it costs to reach 1000 different individuals. Cost per thousand or CPM is calculated by dividing the cost by the number of gross impacts. CPM For example, a five-spot advertising campaign run on Station X is estimated to achieve 853,000 gross impacts. Each spot cost $500.
CPM = 250/853 = $2.90
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK ACCESSING AND SOURCING THE RADIO RATINGS Radio Ratings data will be provided by GfK to subscribers under the following conditions:
- Only information generated within GfK Probe or other authorised software is able to be published. It is not to be released or published outside the station or network office to whom it is released.
- The information obtained is only able to be released or published in any form (on- line, facsimile, advertisement, verbal or otherwise) with the consent of GfK.
A particular warning applies with low sample sizes. The minimum “non-tagged” sample size via Radio Insights is 80, with anything below this figure to be tagged with a low sample size warning. This tagging rule shall apply to all published survey data using low sample size audience groups.
Any data used in promotional material must be referenced to GfK. The correct format for this referencing is as follows:
GfK Radio Audience Measurement Survey Market & Survey name and number Audience Grouping (Demographic) Daypart and Statistic
For Example:
GfK Radio Audience Measurement Survey Commercial Radio Stations Auckland 1/2017 All 10+ Sun-Sun 12mn-12mn, Share %
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK HOW THE RATINGS ARE COLLECTED
The radio ratings survey is conducted using a multi-mode methodology, with 80% door-knock recruitment for the paper diary and 20% online recruitment for the e-diary.
The sample design and size
The paper diary sample is selected using a stratified multistage probability Sample sample, where respondents aged 10 years and over are recruited via design: household flooding methodology.
Markets are defined by Geographic Regions as determined by The Radio Paper Broadcasters Association. Each market is split into regions which are then diary further divided into statistical areas (SAs). Census data from Statistics New Zealand is used to calculate the quota of respondents required in each SA to ensure the final sample reflects the total population. Each SA is then split into interviewing areas (IAs), with a detailed map drawn of each IA. Each block within an IA is prescribed a block number. The blocks are numbered using a process called the serpentine curve, and to maintain randomness, each map is assigned a different start block, with each block then worked in order. In order to reach the required sample size, a minimum of 10 diaries per IA are recruited.
Sampling is sequential over time, with up to three calls being made on each selected household, spaced across several survey periods. Interviewers rotate their calls over different times of the day to give full opportunity for all types of households to participate. In 2017 the surveys will comprise: Metropolitan Markets: for each survey wave, one-tenth of the IAs are surveyed each week (ten-week wave); this ensures an even spread across the survey wave. Data from two consecutive waves are combined to produce the survey reports, with 4 releases per year.
Regional Markets: for each survey wave, one-tenth of the IAs are surveyed in each week, ensuring an even spread across the survey wave. Data from four consecutive waves are combined to produce the survey reports, with 4 releases per year.
Total New Zealand and Major Markets: Survey reports are produced using data from 2 waves combined from Auckland, Wellington and Christchurch and the 10 regional markets, with 4 releases per year.
A prize draw incentive of $1000 per wave is offered for respondents who complete and return a valid radio listening diary.
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK HOW THE RATINGS ARE COLLECTED
Recruitment of respondents to complete the e-diary is undertaken using Sample online research panels. E-diary respondents make up 20% of the radio ratings design: sample. Using this method of recruitment allows the pre-screening and selection of respondents to reflect the spread of the population by age and e-diary gender and by geographic region within each market, in line with Statistics New Zealand figures.
Each respondent is incentivised to participate using the online panel provider’s incentive scheme.
Minimum effective target samples for each survey report are: Sample size: • AUCKLAND 2,400 individuals aged 10 years and over. paper and • WELLINGTON 1,500 individuals aged 10 years and over. e-diary • CHRISTCHURCH 1,500 individuals aged 10 years and over. combined • DUNEDIN 800 individuals aged 10 years and over. • HAWKES BAY 800 individuals aged 10 years and over. • MANAWATU 800 individuals aged 10 years and over. • NELSON 800 individuals aged 10 years and over. • NORTHLAND 800 individuals aged 10 years and over. • ROTORUA 800 individuals aged 10 years and over. • SOUTHLAND 800 individuals aged 10 years and over. • TARANAKI 800 individuals aged 10 years and over. • TAURANGA 800 individuals aged 10 years and over. • WAIKATO 800 individuals aged 10 years and over.
• MAJOR MARKETS 9,400 individuals aged 10 years and over. • TOTAL NZ 9,800 individuals aged 10 years and over.
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK HOW THE RATINGS ARE COLLECTED
The paper diary, placement, and collection
A GfK sticker diary is used by 80% of respondents, across both metropolitan Paper diary and major regional markets. Each diary contains space for the respondent design: to record their radio listening for a week, running Sunday to Saturday.
metropolitan In the sticker diary, each column heading is blank and a separate sheet is and regional supplied with stickers bearing the names of each radio station that can be markets received in the market (a separate sticker per station). The respondent selects stickers for the station(s) they listen to, and places them on the blank column headings. Those column(s) are then used to record all listening to the station(s). Blank stickers are provided for the respondent to record listening to any radio station that does not have a pre-printed sticker. Up to eight columns are provided for stickers in each diary, with additional pages provided to record listening if more than eight stations are listened to.
For each day (midnight to midnight), time is listed in quarter-hours down the page for a 24-hour period, with listening information recorded for each station listened to (for eight minutes or more) by placing crosses in the appropriate squares. There are additional columns provided for the respondent to record their place of listening – at work, at home, in car, or elsewhere; and to record the device they used to listen to the radio – AM or FM radio and internet, and whether listening occurred on a Radio, PC, Television, mobile phone / tablet or other.
The diary also contains a two-page lifestyle questionnaire, as well as information about the purpose of the survey and the importance of accurately recording their listening or non-listening behaviour.
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK HOW THE RATINGS ARE COLLECTED
Paper diary Diary placement is made via face-to-face by specially selected and trained interviewers who are managed by Field Supervisors. The remaining 20% of placement: the sample is recruited online for the e-diary. face-to-face Household flooding methodology is used requiring diaries to be placed with all people living in the household aged 10 years and over. The interviewer recruits the household through a person living in the household aged 18 years or over and all household recruitment information is recorded electronically via a tablet PC (CAPI).
Each diary owner’s name and an identifying person number is recorded on the front cover of their diary, as well as the dates for listening and date the diary will be collected. The interviewer conducts the demonstration with the person at the door and, where possible, the other members of the household. They also explain privacy considerations, the lifestyle questionnaire, and inform respondents that they will be entered in a draw to win a prize for completing the survey.
All calls to establish contact are made on Thursday, Friday, and Saturday, with the time rotated between day, night, and Saturday, according to an established procedure. Each interviewer works through a list of areas in a different order to the previous wave, to ensure the timing of calls at any home alters from wave-to-wave, increasing the contact rate.
If a household declines to participate (e.g., busy/going out) but does not refuse outright, a leaflet is left explaining the purpose of the survey and to reassure the potential respondents that the project is legitimate and worthwhile. These households are contacted again in subsequent waves to attempt to obtain their participation. The leaflets can also be left at unattended homes so that when the interviewer calls back in a future wave the household members are better prepared for recruitment.
Mid-week A telephone call is made to the respondent/household on Tuesday or Wednesday during the week of diary completion. The purpose of the mid- calls to week call is to remind the respondent to participate in the survey, enquire respondents whether they require clarification of what they are to do, and to confirm the diary collection day and time.
The mid-week call also offers the opportunity for quality control checks to be made, with respondents asked a series of validation questions about themselves, their household and the interviewer’s recruitment process.
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK HOW THE RATINGS ARE COLLECTED
Sunday A telephone call is made on Saturday evening to confirm an approximate time for diary collection and to check that the diary has been completed fully, collection including the lifestyle questionnaire.
On Sunday at the end of each survey week, the interviewer conducts up to two personal collection visits to the household in an effort to collect and clarify the diary in person. If no-one is at home on the second visit, the interviewer will leave a pre-paid envelope and a thank you card asking for the diaries to be returned by post.
Paper Diary Once completed diaries are returned to GfK, they are subject to result coding by experienced staff members, independent of field interviewers. A Data diary may be given one of three codes: usable, nil listening, or unusable. Collation In-office coding procedures aim to check the consistency of diary records and the coding department will follow up with respondents to clarify information where necessary.
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK HOW THE RATINGS ARE COLLECTED
The e-diary
E-diary The GfK e-diary is designed to replicate the content of the GfK paper diary, design with the exception that all stations that are printed on the stickers for the paper diary are pre-listed in the station drop down list for the e-diary and include an option to select “Other”.
The e-diary collects quarter-hour listening data from the respondent for a seven-day period, commencing on a Sunday and finishing on a Saturday.
Respondents can access their e-diary from anywhere using their unique diary login and password. The e-diary can be completed from home using a personal computer or tablet, or on the move using GfK’s mobile diary (m- diary) which can be accessed via any mobile internet browser (e.g., smartphone). Information entered via either the e-diary or m-diary is synchronised so that a respondent who enters listening via their m-diary will see that listening reflected in the e-diary entries.
The e-diary prompts the respondent to enter their listening at a quarter-hour level when they have listened to a station for eight minutes or more. Once the respondent selects a station and quarter-hours of listening, the e-diary then prompts the respondent to complete the place of listening, the device on which they listened, and whether they listened on a mobile phone or tablet PC.
Once the respondent completes their e-diary, they are asked to complete the lifestyle questionnaire, before finally submitting their diary.
All e-diary data is verified by inbuilt logic checks to ensure that respondents enter all requested information, eliminating the need for further data entry and coding.
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK HOW THE RATINGS ARE COLLECTED
Producing the Radio Ratings
Data from the GfK paper diaries and e-diaries are combined or harmonised Data via GfK’s internal processing systems. Data is processed as a combined file harmonisation and splits via diary collection method are not released.
The data is weighted to adjust for differences between the achieved survey sample and the population profile of the market being surveyed.
Sample weights are calculated using a rim-weighting methodology, with age, Weighting the sex and region population benchmarks (as determined by Statistics New sample to Zealand figures), and used to produce estimates for the population aged ten create the or more in each market. ratings The weight associated with a respondent is effectively the number of people in the population that person represents. These weights adjust for differences in probabilities of selection and also calibrate the estimates to population benchmarks.
Error-free While every effort is made to ensure the data and reports are accurate and complete, each report is issued subject to any errors and omissions. GfK will data take all immediate steps to rectify any inaccuracy or omission.
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK RADIO BROADCASTERS ASSOCIATION
The Radio Broadcasters Association (RBA) represents the commercial radio industry of New Zealand in matters of a non-competitive nature affecting the industry.
The RBA membership comprises the two Major Networks, NZME and MediaWorks, plus the majority of independent operators.
The RBA represents the commercial industry to its many partners and stakeholders within government, business and the community.
It deals with issues ranging from self-regulation, ownership rules, programming, election programming and advertising issues including liquor, obesity, financial and environmental, copyright and various broadcasting codes.
It oversees industry research matters and runs the New Zealand Radio Awards.
For more information on RBA please visit http://www.rba.co.nz/
The Radio Bureau
The Radio Bureau is unique in that it represents all of the country's radio stations, offering clear, unbiased, professional advice to advertising agencies on the best use of radio.
TRB's planning team use in depth market analysis to deliver optimal results to advertisers. TRB manages the entire process - from brief through to post analysis - ensuring agencies are able to navigate radio as smoothly as possible.
For more information on TRB please visit: http://www.trb.co.nz/
Level 4, 41 Shortland Street, Auckland Central, Auckland, 1010 T +64 9 927 1945 F +64 9 358 9070 W www.gfk.com/nz © GfK