BBC ‘Quality’ measures revealed to be at highest levels in recent years
The BBC has today for the second time published a range of audience data showing how the BBC and its services perform against key attributes of Quality and Reach. These results cover the period April – June 2011.
The results, which the BBC published for the first time in July 2011, are published quarterly. They include the audience Appreciation Index (AI) - a score out of 100 given to BBC services by an independently run panel of 20,000 people. The results here show the BBC is performing extremely strongly across TV, radio and online with many measures remaining at record levels.
As well as the AI measurement, the BBC has also published reach data (how many people consume BBC services, and for how long) and whether audiences view programmes and services across the BBC as distinctive.
James Holden Head of Audiences, BBC said “We are pleased with this recent set of figures. The BBC constantly strives to deliver a range of content and services that licence fee payers will choose and enjoy. These figures show that they continue to do so despite the wide range of media options available”
Results for April - June 2011 include:
Quality Measures
Based on age of 15+ General Impression of the BBC Mean score out of 10 All BBC 7.0 Source: The BBC Brand and Reputation Tracking Survey by Kantar Media for BBC, Sample of 2940 Adults 15+, April – June 2011, Mean score out of 10 where 1= extremely unfavourable and 10= extremely favourable.
Appreciation index – ‘AI’
All BBC TV 82 All BBC Radio 80
BBC One 82 Radio 1 78 BBC Two 84 Radio 2 81 BBC Three 84 Radio 3 82 BBC Four 84 Radio 4 80 BBC HD 83 Radio 5 Live 77
Source: Pulse, panel of 20,000 UK Adults, 16+ by GfK for the BBC, April – June 2011 *Channels that are not measured are CBeebies, CBBC, BBC News Channel and BBC Parliament.
Reach Measures
Reach (based on age of 16+)
All BBC Average Weekly Reach Average Weekly Reach Time spent per user (%) (millions) (hh:mm)
95.9% 46.3 18:58
Source: BBC Cross-Media Insight Survey (CMI) by GfK for the BBC, 650 UK respondents per week, 16+, April - June2011 - watching BBC TV channels, tuning into BBC radio services, going online to access BBC websites or catch up on programmes via iPlayer, accessing the red button and accessing mobile content
BBC TV Reach (based on age on 4+)
Average Average Time Spent Weekly Weekly (per user) Reach Reach (hh:mm) (%) (millions) All BBC TV 86.2% 49.5 10:36 BBC One (including BBC One HD) 78.8% 45.2 07:14 BBC Two 53.2% 30.5 03:23 BBC Three 24.9% 14.3 01:52 BBC Four 11.2% 6.4 01:34 CBeebies 8.5% 4.9 03:57 CBBC 7.0% 4.0 02:56 BBC News channel (16+) 3min reach 18.8% 9.2 01:40
BBC Parliament (16+) 3min reach 1.1% 0.5 00:48 BBC HD 01:40 3.4% 2.0
Source: BARB data is based on the UK population 4+ and 15 minutes consecutive reach* This is measured as children 4-6 and housewives with 0-3 children (for more details please see Glossary on CBeebies Target Audience)
BBC Radio Reach (Aged 15+) - Average Weekly Reach and Average Weekly Time Spent per User
April - June 2011 Average Average Time Spent Weekly Weekly (per user) Reach Reach (hh:mm) (%) (millions) All BBC Radio 68.4% 35.5 16:22
BBC Radio 1 22.5% 11.7 07:51
BBC Radio 2 26.9% 14.0 11:30
BBC Radio 3 4.2% 2.2 06:09
BBC Radio 4 20.9% 10.9 12:15
Radio 5 Live 12.6% 6.5 07:39
Radio 5 Live Sports Extra 1.5% 0.8 03:03
BBC 1Xtra 1.9% 1.0 06:09
BBC 6 Music 2.4% 1.3 07:57
BBC Radio 4 Extra 3.1% 1.6 05:22
BBC Asian Network 0.9% 0.5 06:37 Source: RAJAR, figures based on a 3 month weight
Distinctiveness
All BBC TV 70% All BBC Radio 74%
BBC One 67% Radio 1 75% BBC Two 74% Radio 2 75% BBC Three 74% Radio 3 75% BBC Four 79% Radio 4 76% BBC HD 77% Radio 5 Live 65%
Source: Pulse, panel of 20,000 UK Adults, 16+ by GfK for the BBC, April - June2011.