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Richard Hewson Mini Transat 2013 Sponsorship Proposal V5

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Richard Hewson Mini Transat 2013 Sponsorship Proposal V5 RICHARD HEWSON MINI TRANSAT RACE AND PRECEDING EVENTS www.hewsonracing.com “We are about to embark on a challenging, rewarding and fun campaign that targets a broad range of your consumers from around the world.. You are invited to join me in a challenge to race across the Atlantic Ocean 2013 Mini Transat Yacht Race. Together we can achieve a dream and change lives forever.” Richard Hewson Contents: Introduction The Goal The Skipper The Challenge The Boat Demographic Community, Environment, Technology Media and PR Opportunity Media Statistics Sponsorship Campaign Schedule Sponsorship Options Budget Environment www.hewsonracing.com Richard Hewson is currently The Mini Transat is considered to be preparing for the 2013 Mini one of the most extreme single Transat Race handed events in the world due to the race length and the boat’s size. These high performance 6.5m single handed yachts will race 4000nm across the Atlantic, starting on the 13th of October 2013 This document focuses on how your support can benefit your company on a global level The Mini Transat race hosts the best single handed sailors in the world including the majority of the skippers in this years Vendee Globe Yacht race. “A demanding race and a true test for the best sailors as the route covers difficult and adverse weather conditions racing from Douarnenez in France, 1250nm to Arrecife before commencing sailing 2770nm across the Atlantic to Point a Pitre in Guadeloupe” A campaign incorporating 7 different countries, 12 ports and 6 million people Our Goal is to win the Mini Transat Race After a successful Round the World Yacht Race campaign in 2011/12 skipper Richard Hewson has focused on single handed sailing with the ultimate ambition of the Vendee Globe. Richards’s first objective is to win the 2013 Mini Transat Race across the Atlantic in his high performance RG650 Mini Transat 6.5m Yacht. Following excellent results in the 2012 Mini Circuit, Richard has signed a contract with Katabatic Sailing and G Yacht Design to supply the new RG650 yacht for the campaign. Partner sponsorships are currently in negotiation with Zhik and Harken for clothing and sailing equipment. Richard is tipped for a podium position in this years Mini Transat Yacht Race and has teamed up with Mission Blue to help promote environmental awareness of the ocean and its plight for overfishing and pollution. During preparation and on completion of the Mini Transat Richard will use his experiences to raise environmental awareness and talk about his motivation for life adventures at clubs, community centres, schools and businesses. Richard is still seeking a major sponsor for his campaign and the Mini Transat to provide the financial support required to win the 4000nm race from Douarnenez France to Point a Pitre in the Caribbean. • “A natural leader, strong motivator and excellent communicator” • Skipper Richard Hewson • One of the worlds most prominent up and coming ocean racers. • Competed in countless national and international regattas • Extensive ocean racing career • Ex Royal Australian Navy Clearance Diving Officer • Master Mariner • World Circumnavigator • Winning Skipper of the Clipper 11/12 Round the World Yacht Race - www.clipperroundtheworld.com • Excellent references and results in media and PR • Full CV available at www.hewsonracing.com CRAMPED CODITIONS LIVING ABOARD A 6.5M YACHT DIET The inside of a Mini is about the same size Freeze dried foods as a small car Restricted water Share space with 4 weeks of food and Challenge to cook provisions, wet sails, and safety equipment 4000nm Racing against the best Challenge 100% work effort PRESERVATION Must keep safe – nobody to help Preserve health and equipment If equipment breaks it must be fixed. SLEEP DEPRIVATION Richard must sleep for a maximum of 30 minutes at a time so he can keep the boat racing in optimal trim EXTREME ELEMENTS and keep an eye out for shipping Winds can gain immense strength in the Atlantic Waves as big as houses The Boat – AUS 816 The Audience Demographic • Sailing has a broad demographic, as it is a sport that caters for a large range of abilities, whilst satisfying a variety of attributes. • Ability to sell the romance of sailing, mixed with adventure, competitive focus and extreme attitude. • Traditionally sailing focuses on the executive demographic and filters down throughout all levels of society. • Challenge of tactics and seamanship attract older viewers while thrill, speed and excitement target youth. • Many sponsors are turning to sailing to market their brand as media focuses on brand recognition rather than focus on sports personalities e.g. Wild Oats, Telefonica. Oracle, B&G, ICAP. • Inspire leaders and managers from all ends of the spectrum to enjoy your product and share it with their colleagues, associates and friends. “Grit, determination, and bravery are key elements of ocean sailing, and are precisely the character attributes which makes someone a leader, and thus influential to others” A global marketing and PR opportunity that benefits the community, environment, sport and technology development Global 5 Countries visited in campaign World Press coverage 7 Countries directly associated with this campaign 12 Harbor stopovers 13 events in Med and Atlantic Community Over 18 Nationalities racing Live tracker and virtual game so families can play at home, Presentations at clubs, community centres and schools Motivational presentations for local business Environment 100% Eco Friendly, Technology Teaming up with Mission Yachts are cutting edge technology, the RG650 is the Blue for a better newest in its class of series boats environment. Media and PR Opportunities • Radio and Television interviews with promotional footage. • Promotional video prior to race start • Documentary and video diary on race completion • Watch boats live from home or office using the online race tracker • Play the Mini Transat Virtual game just like on the Volvo or Vendee • Downloads of video and photo media • Video stream from boat and regular input to social media • Weekly articles for on line publications • Monthly articles for magazines and newspapers • Presentations at Schools, Clubs, community centres and businesses about Richards current campaign and his previous endeavors Mini Transat Media Statistics • 10 000 visitors travelled from around the world to view the yachts in the village before the start of the race. • Over 40 000 people watched the start of the race • 5 countries visited. 7 300 miles of combined racing. 491 starts (all combined). • 6 million fans • 12 harbours for stopovers. • 13 different events in the Mediterranean and Atlantic • 18 nationalities compete in the Mini Transat • 116 skippers classified in prototypes and 256 classified in series • Only 80 skippers qualify for the Mini Transat • 154 boats participated in at least one race of the circuit last season • 350 class mini members Sponsorship opportunities to maximise coverage • Naming rights of boat and campaign • Advertising space on boat, sails, flags, and team clothing • Over 200m2 of portable billboard space in the worlds busiest ports • Articles in newspapers, magazines, internet, social media and television coverage world wide • Company and Sponsor representatives to experience the campaign while racing and sailing • Liaise with other companies, clients or colleagues from international offices at cocktail parties and events at each regatta and prior to the Mini Transat start • Fantastic Return On Investment (ROI) • Unique transportable platform for promotion at boat and trade shows • Opportunity for stalls and promotion at regatta events • International marketing ability The Campaign Schedule 2013 29 Mar – 02 Apr Archipelago Talamone Italy 2 Apr – 12 Apr 1000nm Mediterranean qualifying passage 12 Apr – 15 Apr Gran Premio d’Italia Genoa 12 May – 18 May Plymouth, Eddystone, Fastnet Plymouth 18 May – 12 Jun Maintenance, Corporate, UK and France 13 Jun – 18 Jun Trophy Marie Anges 24 Jun – 28 Jun Mini Fastnet Race 28 Jul – 31 Jul Transcogne Race Port Bourgenay 1 Aug – 13 Oct Additional races sponsorship dependant 13 Oct Mini Transat Race Start 22 - 28 Oct Mini Transat Leg 1 finish window 9 Nov Mini Transat Re-start 22 – 27 Nov Mini Transat Finish Window Sponsorship Gold • Full sponsorship of entire boat and sails as negotiated • Naming rights of boat – boat named after sponsor • Your company logo on all available surface area • Boat and sails painted at your request • Logo’s strategically placed for maximum camera attention • Sponsorship on web page, tracker page and Mini Transat web page • Sailing days and racing for company representatives • Invitations to official events • Media rights to video • Mentioned in all press releases and articles Sponsorship Silver • Partner sponsorship €10000 • Your company logo on a percentage of boat or sails • Sailing and racing days for company representatives • Invitations to official events • Mentioned in press releases and articles Sponsorship Bronze Official suppliers • Sails, Deck wear, lines, paint, clothing • Small Partner sponsor €1000 • Tailored packages • Provider sponsors • Sailing days for company • Product mentioned in all press releases and articles • Product recommendations The Budget • EXPENSES / BUDGET AMOUNT • Coaching: €2000 • Class Membership : €500 • Mini Transat Entry: €2000 • Qualifier Race Entry €2000 • Boat Charter RG650: €15,000 deposit • Boat Transport €15,000 • Sponsor Wrap €10,000 • New Sails €25,000 • Insurance €20,000 • Maintenance €20,000 • Flights €9,000 • Total €105,500
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