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Richard Hewson Mini Transat Race RICHARD HEWSON MINI TRANSAT RACE AND PRECEDING EVENTS www.hewsonracing.com Richard Hewson is The Mini Transat is considered to currently preparing for be one of the most extreme single the 2013 Mini Transat handed events in the world due to Race the race length and the boat’s small size. These high performance 6.5m single handed yachts will race 4000nm across the Atlantic, starting on the 13th of October 2013 This document focuses on how your support can benefit your company on a global level The Mini Transat race hosts the best single handed sailors in the world including the majority of the skippers in this years Vendee Globe Yacht race. “A demanding race and a true test for the best sailors as the route covers difficult and adverse weather conditions racing from Douarnenez in France, 1250nm to Arrecife before commencing sailing 2770nm across the Atlantic to Point Pitre in Guadaloupe” Richard Hewson • One of the most prominent up and coming ocean racers in the world • Competed in countless national and international dinghy regattas • Extensive ocean racing career • Ex Royal Australian Navy MCDO • Master Mariner • World Circumnavigator • Winning Skipper of the Clipper 11/12 Round the World Yacht Race The Goal - To Win the Mini Transat Race After a successful Round the World Yacht Race campaign in 2011/12 Richard has his sights set on single handed sailing, his first objective is to win the 2013 Mini Transat Race across the Atlantic in these 6.5m high performance Yachts. Richard plans to race his mini in the Mini Transat Race, & is looking for sponsors to back his campaign & supply the materials needed to win. Solo sailing has always been a great interest to Richard, and he has raced and cruised single handedly around Australia and European waters since 1997. Richards first Mini Races in a new untested boat have seen unbelievable results in the highly competitive fleet of the Mini 650’s, racing against some of the best mini sailors in the world in a class Richard has only recently become familiar with. Richard is very confident that with your support he can be the first Australian to win the Mini Transat. • • Name RG 650 The Boat • Design G Yacht Design • Yard RioTecna • Type Serie Mini 650 • LOA 6.50 m • BOA 3.00 m • Draft 1.60 m • Displacement 950 kg • Ballast 420 kg • Main 27 m2 • Jib 16 m2 • Spi 74 m2 • Spi small 58 m2 • C5 38 m2 • C0 25 m2 CRAMPED CODITIONS LIVING DIET ABOARD A 6.5M YACHT Freeze dried foods The inside of a Mini Transat is about the Restricted water same size as a small car Share space with 4 weeks of food and Challenge to cook provisions, wet sails, and safety equipment Challenge 4000nm Racing against the best 100% work effort PRESERVATION Must keep safe – nobody to help Preserve health and equipment If equipment breaks it must be fixed or jury rigged SLEEP DEPRIVATION Richard must sleep for a maximum of 30 minutes at a EXTREME ELEMENTS time so he can keep the boat Winds can gain immense racing in optimal trim and strength in the Atlantic keep an eye out for shipping Waves as big as houses The Campaign Schedule 2013 1 Apr – 1 May Preparation and 1000nm Atlantic Qualifier 5 May – 10 May La Trinatte to Plymouth Race 12 May – 18 May Plymouth, Eddystone, Fastnet Plymouth 18 May – 12 Jun Maintenance, Corporate, UK and France 13 Jun – 18 Jun Trophe Marie Anges 24 Jun – 28 Jun Mini Fastnet Race 28 Jul – 31 Jul Transcogne Race Port Bourgenay 13 Oct Mini Transat Race Start 22 - 28 Oct Mini Transat Leg 1 finish window 9 Nov Mini Transat Re-start 22 - 27 Nov Mini Transat Finish Window A global marketing and PR opportunity that benefits the environment, sport and technology development Global Over 20 Countries 3 unique destinations World Press Environment coverage 100% Eco Friendly, Teaming up with Mission Blue Technology Yachts are cutting edge development Media/PR Opportunities • Presentations at Yacht Clubs and businesses about Richards current campaign and his previous endeavors • Radio and Television interviews and possibility of creating advertising campaign and TV Documentary • Watch boats live from home or office on satellite tracker. • Downloads of video and photo media • Video stream from boat • Weekly articles for on line publications • Monthly articles for magazines 2011 Mini Transat Web Stats • Offered in 2 languages: English & French • Live Sections include: News, Weather, Photos, Videos, Mapping, Rankings, Fan Club • 6 million page views • 225,632 unique visitors • 2.5 million mapping views • 6% of views on tablet/mobile devices The Audience Demographic • Sailing has a broad group of followers from 10 to 100 years of age. • More extreme races and designs attracting young viewers • Challenge of tactics and seamanship attract older viewers • Romance and excitement attract everybody • Inspire leaders and managers from all ends of the spectrum to enjoy your product and share it with their colleagues, associates and friends. “Grit, determination, and bravery are key elements of ocean sailing, and are precisely the character attributes which makes someone a leader, and thus influential to others” Sponsorship • Boat and sails can be covered in sponsorship logo's. • A small percentage of the boat and sails are required for race authorities • As you can see from the photographs provided, over 200m2 “billboard” space available. What the sponsorship will provide • World wide publicity. • Advertising on boat, sails, flags, van and team clothing. • Articles in newspapers, magazines, internet and television coverage world wide. • Unlimited ways to promote your product • Company and Sponsor representatives to experience the campaign while racing and sailing. • Develop a corporate bonding within your company and have a global focus. • Liaise with other companies • Fantastic ROI • A platform for promotion What has sponsorship of Richard Hewson provided previously? • Richard Hewson was the captain and skipper of winning yacht Gold Coast Australia in the 2011/12 Clipper Round the world yacht race • Between July and December 2011 half way through the race sponsors Gold Coast Australia received nearly £20,000,000 (Over $30,000,000) worth of PR value. Volume Reach AVE Value PR Value (GBP) 01.08.10 – 01.08.11 1,107 309,007,010 2,753,84 8,261,520 02.08.11 – 06.10.11 656 88,183,174 1,1559,793 4,679,379 07.10.11 – 25.12.11 1,122 85,177,682 2,237,973 6,713,919 26.12.11 – 05.03.12 06.03.12 – 15.04.12 16.04.12 – Aug.12 Cumulative Total 2,885 482,367,866 6,551,606 19,654818 Executive Summary for Gold Coast Australia sponsorship Sponsorship Gold ! Entire boat and sails $100,000 ! Your company logo on all available area ! Boat and sails painted at your request ! Sponsorship on van and van painted at your request ! Sponsorship on web page ! Boat named after sponsor ! Sailing days and racing for company representatives Sponsorship Silver ! Partner sponsorship $10000 ! Your company logo on a percentage of boat or sails ! Sponsorship on van ! Sailing and racing days for company representatives Sponsorship Bronze Official suppliers ! Sails, Deck wear, lines, paint, clothing ! Small Partner sponsor $1000 ! Tailored packages ! Provider sponsors ! Sailing days for company The Budget The Environment Richard Hewson is a strong campaigner for a sustainable environment and all of his campaigns focus on being as environmentally friendly as possible. Richard plans to sail all his events with a carbon footprint as close to zero as possible and is an affiliate partner of Mission Blue to support them with public awareness and research whilst racing in all his campaigns. Decades of overfishing, pollution, climate change, acidification and other human pressures threaten the fundamental nature of the ocean. Mission Blue has been created to elevate public awareness about critical ocean issues and to inspire support for organizations, projects and initiatives that are making a positive difference for the ocean. Sponsors are an essential part of this high profile event and Richards Mini Transat Campaign. Without your help this exciting opportunity may not be possible. “If you would like to be involved in this exciting global opportunity and sponsor a high profile international race, or you would like any additional information about the Mini Transat please feel free to contact me at any time and check out more details on the web site” Richard Hewson .
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