Veganz: at Full Steam Restaurants and Caterers Are

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CHIA WORLD : Update about the tiny Expoalimentaria: Best food show in the region Not all quinoa was made 0 r

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Sin e o s seed P.12 New: Sustainable Cleaning Products Summit P. 21 equal P.10 C The amazing Baobab P. 25 More new exhibitors at Expo East and New organic equivalency Have you tried birch and maple tree BIOFACH AMERICA P.15 agreement P.16 waters P.27 Coming up: Berlin’s Natural Chufa keeps making headlines P.27 Cosmetics P.20 Connect and share: @organicwnews Organic & Wellness News

ENTREPRENEUR TRENDS Veganz: at full steam Restaurants and caterers are

By Annemarie Kruse pushed for healthier menus

Veganism continues to be one By Warren Beaumont Packaged food and beverages of the major influences in the that are organic, sustainable European organic industry. US foodservice wholesalers and Fairtrade certified may servicing restaurant & catering In Germany especially, vegan be missing out on growing markets, restaurants, event food is trending very strongly. demand for sustainable caterers and retail foodservice products coming from global In the country’s capital at mainstream supermarkets restaurant and catering and veganism has already become and specialist wholefood and retail foodservice channels, a part of the mainstream. No organic retailers are just some trend that is being seen in other city in Germany has so of the ‘catering’ channels where North America, the UK, many vegan cafés, restaurants there is increasing demand for Europe, Australia and many and retailers than Berlin. And organic and sustainable fresh other countries. supermarket chain Veganz has and packaged foods such as Specialist restaurant chains played a crucial role in this ancient grains, ‘superfoods’, such as Le Pain Quotidien, development. dairy-free, vegetarian and EXKi, Pret A Manger gluten-free, as consumers expanding globally, and The Veganz brand seek out healthier and tastier retailers with ever expanding foods and beverages, including organic and wholefood eat offers high quality ethnic and global flavours. See MENUS on page 4 products in attractive MERCHANDISING packaging Jan Bredack, Founder of Veganz, first vegan retail chain started in Berlin, Germany. ©Galya Feierman The bumpy way towards In just four years, the Berlin- Benz in Germany. In 2008, products and in early 2011 based Veganz chain has become I had a burnout and took opened the first Veganz store sustainable packaging the biggest Vegan supermarket some time off. Then I fell in in Berlin’s Prenzlauer Berg retail group in Europe. The love with a woman who was neighbourhood.” By Cíntia Taylor their sustainability ethics also company operates ten stores a vegetarian, so I tried out the The store was an immediate play an important role in in Germany, Austria and the vegetarian lifestyle and soon success. On opening day, As supermarket shelves consumer’s perception. But Czech Republic, has its own afterwards became a vegan. it was almost mobbed by become fuller with a larger how much of it translates into food label and successfully Back then it was difficult excited consumers. Today, offering of foods and reality? distributes its products in finding vegan foods, and I the chain has 170 employees beverages, the importance of “You can’t talk about several of Germany’s biggest stood in the grocery store and operates eight stores in the right packaging increases sustainable packaging,” says supermarket and drugstore wondering which products I Germany, three of them in as well. They must stand Professor Roland ten Klooster, chains. could buy - and that is when I Berlin. In June 2014 Veganz out from the competition who is the chair of Packaging Founder Jan Bredack explains hit upon the idea of opening a opened its first supermarket in while conveying a number Design and Management at how the Veganz group began: vegan supermarket! We found Vienna, the Austrian capital, of messages: the content, the the University of Twente, in “I was a manager, working a suitable location in Berlin, followed just one month later product’s image, its principles. The Netherlands. At the recent for car manufacturer Daimler found investors, staff and See VEGANZ on page 9 In the sector of organic foods, See PACKAGING on page 14 www.natexpo.com 18-19-20 OCT. 2015 BADGEYOUR ON The unique BtoB trade show based in France and dedicated to the organic products

Ŕ FRANCE: Second European Organic Market Ŕ 600 exhibitors and 3 000 brands within 4 areas: Organic & Tasty, Paris Nord Villepinte Natural Beauty, Health & Fitness and Eco-friendly solutions )BMMŔ'SBODF Ŕ Discover the best innovations: Natexpo Awards and New Revealing organic trends Products Gallery Ŕ E vents & Special areas such as: Organic Cooking area, Food Supplements animation, Organic Trend Forum, … A show of Organised by www.natexpo.com

EDITORIAL is a strong reason why great exposure in the food Table of contents consumers eat these service (see P.1,4,8). And Entrepreneur foods, but also shows that how more large supermarket Veganz: at full steam 1 health concerns are driving chains seeking expansion are UHTCO’s high quality Peruvian ‘superfoods’ launch into north Asia 22 consumers to increase their looking not only at mergers Food Service Restaurants and caterers are pushed for healthier menus 1 consumption of these foods. and acquisitions, but at A look at North American Restaurant & Catering Wholesalers 4 Adding seafood and/or cooperation and alliances US speciality gourmet outlets grow to top $18 billion in sales 8 vegetarian options on the (see P. 8,17,18). Superfoods, Merchandising one of OWN’s favorite topic The bumpy way towards sustainable packaging 1 menu can help to drive traffic covers this time the baobab, Retail and sales by broadening the birch and maple tree Going local is the new Global 7 appeal to those looking for Whole Foods new concept store set for 2016 16 waters (P. 25,26). Watch out Kroger’s King Soopers launches e-commerce for natural & organic 17 Adriana Michael, O.W.N, Founder something healthy to eat or for the versatile chufa (P.27) National CO+OP Grocers signs 6-year deal with UNFI 17 & editor in chief who simply like these foods. and Chia World starts with an E..Leclerc, Rewe strategic alliance to develop organics 18 Further, offering vegetarian Choices Market bulks up in Vancouver to move to 10 stores 18 According to Technomic’s interview with entrepreneur A.S. Watson opens health & beauty flagship store in Hong Kong 19 options will help attract Center of the Plate: Seafood & Juan Pablo Altamirano Mergers & Acquisitions younger consumers. Among Vegetarian Consumer Trend of GoldFoods USA (P.12). Canadian organic firms scale up with acquisitions of organic, those who eat vegetarian natural brands 8 Report released in March, Another topic of interest is or vegan entrées, far more efforts made to find solutions Ahold, Delhaize merger to tackle US market 17 67% of Americans indicated Australian Yarra Valley Snack Foods sold to Tyrrells UK 18 younger (45%) than older that a vegetarian meal can to our ever-growing volume Legislation & Certification (30%) consumers say they be just as satisfying as the of packaging, also in the New CODEX standard for quinoa proposed 10 follow a vegetarian or vegan US and Switzerland sign organic equivalency agreement 16 non-vegetarian version. natural and organic sector. diet. Read what Professor Roland Ingredients In addition, 74% of CHIA WORLD 12 However, while adding ten Klooster says on P.1. consumers who have Baobab - superfood with a social conscience 25 vegetarian dishes to menus Besides the established Happy Tree: The coconut water from the north 26 increased consumption of can help restaurants drive international fairs for natural Sealand Birk: Tapping into the Power of the Birch Tree 27 vegetarian options over the Could Chufa Be the New Quinoa? 27 sales, there is concern and organic products OWN past two years cite health as Health & Beauty when companies offering is covering more local and the reason. New Nordic introduces first organic fish oil 24 vegetarian foods make regional events such as the Special Report “Healthy menu options are incredible investments 3rd National & International Spotlight on the U.S. Market 15 becoming more important developing formulations that Forum for Organic Agriculture Country Profile to driving traffic and sales. mimic meat based foods. in Colombia and the Green Colombia could become a leading player in the organic sector 22 As operators add healthy Summit in Barbados. Imagine Trends One may wonder at what U.S. consumers see organics as healthier, but labeling is perceived fare to menus, they should extend those foods provide if every country could host as an “excuse to charge more” 15 consider seafood and real nutrition. To start at least one of such events Research vegetarian dishes if they exploring the vegan sector, each year? They offer a Botanical Council says echinacea preparation effective in early flu cases 20 EWG identifies 12 cancer-causing chemicals 26 align with their concept and our cover story features wonderful stage to nurture menu positioning,” the food relationships and build Events Veganz, the first international More foods with added value at Expoalimentaria 2015 10 researcher said. vegan retail food chain. This cooperation opportunities. Barbados hosts first Green Summit 11 Technomic’s report not edition also shows how Thanks for reading. See you Expo East and BIOFACH AMERICA attract more new exhibitors than ever 15 Australia’s new Naturally Good Expo backed by exhibitors 19 only confirms that health organic foods are finding at the fairs. Berlin’s Natural Cosmetics Conference heralds Vivaness’ 10th anniversary 20 Sustainable Cleaning Products Summit debuts in Paris 21 Connect and share: @organicwnews Organic & Wellness News More international organics boost Natural Products Scandinavia 28 Calendar 30

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2 Organic & Wellness News Fall 2015

TRENDS over 5.4% in 2014, with more delves into the decision Some findings detailed in driving growth in the market, MENUS than US$2.7 trillion dollars drivers, preferences and need Technomic’s “Consumer according to a Mintel report (Continued from page 1) in sales. states that create demand for Connect 2015: Attitudes in June and its Pub Visiting Full service restaurants clean, additive-free food and Toward Additives” video: UK 2015 report. in or to go options, such accounted for the largest transparent sourcing. Health: More than 60% Senior drinks analyst at as Whole Foods Market, proportion of sales globally, “Today’s consumers want of consumers say natural Mintel, Chris Wisson, said, Wegmans supermarkets (both followed by fast food and wholesome, nutritious foods meat is healthier, and 43% looking at one region of the US), Monop (France), Planet cafes/bars. they can feel good about choose additive-free food and market, while many pub goers Organic (London), Urban And the US Food and Drug eating, and that increasingly beverage because of better in Yorkshire and North East Fare (Vancouver/Canada) and Administration has introduced translates into demand for health. More specific terms are not overly interested in Aboutlife (Sydney, Australia) a national standard for chain natural and additive-free have an even greater impact higher quality pub grub, it is are among the leaders. restaurants to display calorie ingredients. More than half of on consumers’ choices: 78% this side of industry which is

1 - Quinoa is a superfood increasingly finding its way onto restaurant & catering menus • 2 - Prepared Foods on display at a US based Whole Foods Market • 3 - French retailers Monoprix & Monop organic and high quality products in retail foodservice

According to the US National counts and will also ban consumers tell us they want see “no artificial sweeteners” propping up market growth. Restaurant Association Shows’ artificial trans fats in retail and greater menu transparency, as healthier, and 73% say “Since 2010 alone, pub ‘What’s Hot in 2015: Top catering. and more restaurant chains that antibiotic-free food or catering sales have risen by Restaurant and Food Trends’, With consumers wanting to are moving in that direction,” beverages are healthier. 21% to reach an estimated £7.3 annual sales in restaurants— know more about the food said Kelly Weikel, director Taste: 30% of consumers billion in 2014. In comparison, defined as all meals/snacks they eat, every week brings of consumer insights at say GMO-free foods and sales of alcoholic drinks have prepared away from home, new headlines about a national Technomic. beverages are tastier, and 21% risen by just 5%, to reach an including takeout meals and foodservice brand pledging “These are big industry think that additive-free means estimated £11.2 billion in beverages—hit $709 billion, to reduce or remove food shifts. The challenge to better taste. 2014,” Mr Wisson said. a $26 billion increase from additives from their menu or operators is making the right Price: 31-35% of consumers Mintel’s research shows that 2013-14. There are currently products, according to US decisions that will resonate would pay more for GMO- the rejuvenation of pub grub one million restaurants in the speciality foodservice research with their consumers and be free proteins, and 33-42% of is such that over a third (38%) U.S., with 47% of all spending company Technomic. Drawn a good long-term fit for the consumers would pay more of pub goers now expect pubs on US food happening in from exclusive Consumer brand. Our industry research for antibiotic-free proteins. to have a high quality food restaurants. Trend Report data and can help identify which In the UK, Mintel estimates menu, while 54% say they Market research firm distilled into a 3.5-minute food labels garner the most that total UK pub turnover could be encouraged to visit Euromonitor International video, Technomic’s consumer attention and how reached £22.6 billion in pubs or bars more often in the indicates that global consumer “Consumer Connect 2015: to leverage food concerns into 2014, up from £20.6 billion coming year if they had more foodservice value increased Attitudes Toward Additives” better sourcing decisions.” in 2010, with catering largely appealing food. A look at North American Restaurant & Catering Wholesalers

By Warren Beaumont While organic foodservice is United Natural Foods (UNFI) main units: UNFI, UNFI Canada, the Caribbean, Latin currently not a large market, to supply organic meats, dairy, Canada, Trudeau Distributing America, Bermuda, South Retail sales of organic and it is also growing with more produce and a wide range of Company, Tony’s Fine Foods, Africa, Asia and Australia. natural food and beverages in foodservice distributors foods, beverages and wines to Albert’s Organics and Select United Natural Foods, Inc the US, is growing strongly, sizing up the market to meet hotels, restaurants, caterers and Nutrition (and Honest Green carries and distributes more reaching $35.9 billion in 2014, customer demand. More retail foodservice operators. e-commerce). The company than 80,000 products to an 11 per cent rise on the national foodservice operators At the core of UNFI’s operates 33 distribution more than 40,000 customer previous year (OTA survey). are joining industry leader distribution operation are six centers that serve the US, See WHOLESALERS on page 8

[email protected] Advocating for an Andean Quinoa Ph: 51 066 314815 from the original source to skype:gliceriofp your plate, as nature intended

4 Organic & Wellness News Fall 2015

WHOLESALERS casinos and specialty food and executive vice president (Continued from page 4) stores. of Sysco, addressed the Founded in 1972, Reinhart company’s plans for organics locations throughout the Foodservice, L.L.C. said it and said of the organic food United States and Canada. The is the 5th largest foodservice trend: “Nothing is too small Company serves a wide variety distributor in the US and for us to take advantage of of retail formats including one of the most progressive and help our customers with. conventional supermarket and efficient. The company If there’s a trend, whether chains, natural product provides fresh produce, it be organic, whether it superstores, independent retail proteins, ingredients, be natural, whether it be operators and the food service supplies and equipment to global, we can provide it.” CERTIFIED ORGANIC channel. customers across the U.S. In June, UNFI reported that RAW CRIOLLO CACAO net sales for the nine months ended May 2, 2015 were US$6.12 billion, a 21.7% BEANS, NIBS, POWDER, LIQUOR, increase over the comparable BUTTER DROPS, prior fiscal year period. Fiscal 2015 net sales included AND OUR NEW AND UNIQUE approximately $661.1 million from the company’s acquisition YACON SWEETENED of Tony’s Fine Food. Steven Spinner, president CHOCOLATE and CEO said: “Demand for organic, gourmet and ethnic products continues to increase, and we have seen sales growth accelerate modestly in the Unfi’s Racine, Wisconsin distribution centre first few weeks of our fourth quarter. from 30 distribution centers Food Services of America “In combination with our Reinhart serves every segment is part of Services Group of Albert’s Organics business, of the food industry, from America (SGA), comprised of UNFI is well-positioned to independent and chain businesses providing a broad capitalize on the consumers’ restaurants to schools and array of foodservice solutions to demands for fresh products. healthcare facilities, and is a wide spectrum of customers. Additionally, UNFI’s committed to the highest levels A privately-held, family- investment in refrigerated owned broadline foodservice infrastructure will serve as distributor, it serves customers a catalyst towards increased “Demand for organic, throughout the mid-west, west growth and market share as and Alaska from 10 regional the platform moves across the gourmet and ethnic distribution centers. country.” FSA customers include products continues independent and chain Other Wholesalers restaurants, schools, health care to increase,” Steven facilities, hotels, cruise lines Among the major restaurant, Spinner, president and and government foodservice catering and foodservice operations – anywhere people wholesalers that may provide CEO at UNFI. dine away from home. opportunities for organic producers and suppliers US Foods said that it is one of are The Chefs’ Warehouse, of customer service, including America’s leading distributors, UNIQUE PROCESSES Reinhart Food Services, US providing its customers with serving independent and Foods, Sysco Corporation and menu planning assistance and multi-unit restaurants, AMAZING TASTE AND AROMA Food Services of America. nutrition services support. healthcare and hospitality OVER 3 YEAR SHELF LIFE entities, government and The Chefs’ Warehouse is a Sysco Corporation said educational institutions. The specialty food distributor that that is the global leader in company offers more than began sourcing products for selling, marketing and 350,000 products, including high-end chefs over 30 years distributing food products to high-quality, exclusive brands ago and carries and distributes restaurants, healthcare and that include a premium line of more than 31,800 products to educational facilities, lodging specialty ingredients sourced more than 22,600 customer establishments and other from around the world. The Tel: +1 (905) 616-4265 / Fax: +1 (905) 248-3845 locations throughout the customers who prepare meals company proudly employs [email protected] United States and Canada. away from home. Its family approximately 25,000 people The Chefs’ Warehouse, Inc. of products also includes in more than 60 locations Tel: +1 (716) 989-6685 / Fax: +1 (800) 723-0605 said it focuses on serving equipment and supplies for nationwide. [email protected] the specific needs of chefs the foodservice and hospitality “US Foods is committed who own and/or operate industries. The company to increasing the number of Tel: +43 2572 261526 / Fax: +43 2572 5272 operates 194 distribution environmentally preferable [email protected] some of the nation’s leading menu-driven independent facilities serving approximately products available to our restaurants, fine dining 425,000 customers. For Fiscal customers. We’re making Tel: +51(1) 705-9668 / Fax: +51(1) 705-0100 establishments, country clubs, Year 2014 ended June 28, it happen by forming new [email protected] hotels, caterers, culinary 2014, the company generated partnerships to offer a growing WWW.UHTCO.COM schools, bakeries, patisseries, sales of more than $46 billion. list of sustainable products,” it chocolatiers, cruise lines, In May, Chris Kreidler, CFO said. Finished Products - Raw Materials - Product Development Organic & Wellness News Fall 2015 RETAIL

the production of their average is certain prices would go Going local is the new Global 400 jars a month. “We have down with demand and by more attention to what we and I finally got the hang By Cíntia Taylor a few jars left in stock, but shortening the logistical chain eat and we’re paying more for of it.” The result is the local usually everything we make (having consumers buying The Internet has given us food.” brand Nieuwe Mosterd, which we sell.” directly from farmers). access to the world. It has boasts six different flavors of Irena and Kevin don’t believe brought us in touch with those Cutting the Mustard mustard. Small steps, big local sourcing of fresh produce across the globe, it has told Kevin is part of a new wave of As an art-director and changes should be the only way to go. us about places far away, it farmers and producers willing graphic designer, Kevin had Small scale local production They see it as a consumers’ has shown us new experiences. to bring part of the food no ambition of being a chef, still means higher prices which choice they believe makes But now it is facilitating our production and consumption farmer or producer. But do not compete with larger sense for those who are looking return to going local. back to basics. According to his mustards soon became conventional supermarkets. into learning more about The communication is Irena, this new generation successful among his friends Kevin is aware his mustard their food, its origins and its somehow different, but goes hand in hand with the and from there to making it will never be sold at massive producers. And as Kevin adds, businesses like US-based Good trend to source locally. a business was a logical step. numbers, but that is also not it’s about guaranteeing quality Eggs, the British platforms The first time Kevin Corcoran Together with his childhood part of his ambition. too: “Every jar that leaves my Farm Drop and Bonativo made mustard it didn’t go that friend Dimitri Mathijs, they Irena believes local sourcing house I’m guaranteeing this are bringing back consumer’s well. “It was awful,” he recalls, have been producing the has to become more is a mustard I’d eat myself. engagement with farmers by “But I could taste flavors mustard out of Kevin’s kitchen convenient in order to attract Farmers and small producers allowing the purchase of fresh and layers different from the and more recently they’ve bigger crowds: “Same day stand by their products. We’re local produce online. normal mustard. So I gave been using the kitchen of a delivery is something that proud of what we make and These are three examples of it another try and another local restaurant to facilitate in needs to happen.” But she want to produce the best.” new online markets selling what once consumers would get from their markets or nearby farms. “Why should you go further to get what you already have?” asks e-commerce expert Irena Chloé Angelov. She believes this is a logical change in consumer behavior: “A few decades ago everything was about going out there, exploring, trying exotic fruits – in the 1980s avocados and all those foods you wouldn’t normally see were hugely popular. Now we’re going back to basics. So, first you explore and then you go back to see what’s around you.” Irena points out to the example of Copenhagen based Michelin star restaurant Noma, where Scandinavian seasonable vegetables are the stars of their dishes.

Mind the Waste According to the Food and Agriculture Program, some 1.3 billion tons of food is wasted or lost globally per year – that’s a third of food produced for human consumption annually. These online markets could help reduce these figures because they demand more planning on the consumer’s part: fresh produce is not always available or, to keep its carbon footprint to a minimum, transport may not be organized on a daily basis. “We’ve been spoiled,” says Irena. “We’re used to getting bananas and all these things we can’t get locally whenever we want them.” She adds there’s a mindset change that still needs to occur when planning the meals ahead, or measuring expectations. But that is already under way, according to Amsterdam based mustard producer Kevin Corcoran. “People are more aware of their health. McDonalds was cool in the 1990s but now we’re paying www.organicwellnessnews.com 7 Canadian organic ﬁrms scale up with acquisitions of organic, natural brands

By Warren Beaumont opportunity for the company federal support under the Snack Company Inc. (“Niagara million in revenue in 2015, to increase its presence in the Western Diversification Natural”). and has approximately 35 Vancouver, British Columbia- organic hot cereal category,” Program (WDP). “Niagara Natural is a growing employees, all of whom are based organic foods he said. Also in May, the company and innovative manufacturer expected to join SunOpta. manufacturer Nature’s Path Grain Millers and Nature’s purchased 2,760 acres in of healthy non-GMO and John Boot, who founded Foods has acquired the Path have enjoyed a 30-year northern Montana that organic fruit snacks, enhancing Niagara Natural in 2009 and Country Choice Organic history of partnership and will help increase organic SunOpta’s existing healthy serves as its president, will brand from New Century share a long-term commitment farmland, attract and educate snack platform and focus on lead SunOpta’s combined fruit Holdings, Inc., a subsidiary to the growth of the organic new farmers, as well as meet integrated consumer products,” snack category. of Grain Millers, Inc. adding industry. the growing demand for SunOpta said. In late July, SunOpta Inc. 18 Country Choice’s products Te Country Choice Organic signed a definitive agreement that include canister oats and brand will begin transitioning to acquire Sunrise Holdings grits, instant hot oatmeal to Nature’s Path branded (Delaware), Inc. (“Sunrise pouches and cookies. packaging in the fall of Growers”) from an investor And leading BC/Canadian 2015. To streamline product group led by affiliates of Paine and global organic food overlap, Nature’s Path will be & Partners LLC. ingredients supplier SunOpta discontinuing several Country Sunrise Growers generates has acquired the assets of Choice Organic instant hot approximately $300 million in Ontario’s Niagara Natural oat pouches. annualized revenues, supplying Fruit Snack Company Inc for In late May, Nature’s Path a diverse base of retail and $6.7 million, and also acquired Foods announced it had foodservice customers from its US conventional and organic pledged $20,000 in funding facilities in California, Kansas frozen fruit supplier Sunrise for the Prairie Organic Grain and Mexico. Growers for $450 million. Initiative (POGI), which Nature’s Path cereals take prime retail space at organic and conventional stores Tis acquisition “provides us Nature’s Path Foods co- works to help Canadian organic grains and legumes. “Niagara Natural is a strong with an immediate leadership founder and executive vice organic grain growers expand “As an independent, family- strategic fit within our core position in frozen fruit that president, sales and marketing, into international markets. run company, we have the vertically integrated consumer broadens and deepens our Arran Stephens, said that the POGI, a pan-western freedom to put our money products strategy, aligning well existing customer relationships deal allows both organizations partnership between the where our heart is, in support with our focus on healthy and and complements our to continue to build the Organic Alberta Council, of sustainable agriculture— convenient snacking,” said Rik leadership in the aseptic non- organic segment to the benefit the Saskatchewan Organic beyond just making organic Jacobs, President and COO of dairy category”, said Mr. of consumers and retailers. Directorate, the Manitoba products,” Arran Stephens said. SunOpta. Jacobs. After the transaction Nature’s Path was Canada’s Organic Alliance, and the SunOpta Inc. said in August Based in the Niagara Region closes, Ed Haft, president first certified organic food Certified Organic Associations it had signed a definitive in Ontario, Niagara Natural and CEO of Sunrise Growers, manufacturer. of British Columbia, is agreement to acquire the is expected to generate will lead the frozen fruit “We look forward to the receiving $1.2 million in assets of Niagara Natural Fruit approximately CDN $10 operations.

RETAIL US speciality gourmet outlets grow to top $18 billion in sales

By Warren Beaumont in 2010, SPINS has defined the channel, strengthened its Led by high profile retailers relationships with industry such as Te Fresh Market and partners, and helped Mariano’s, Specialty Gourmet hundreds of retailers leverage supermarkets are making information to support their headway, now representing business. A substantial increase over $18 billion in sales, in retailer participation is according to new data from reflected in SPINS’ latest information provider for the restatement of this channel. Visit us at: Natural, Organic and Specialty Many have expanded their ANUGA Products Industry, SPINS. size and product offerings With over a thousand stores to better cater to their Cologne, Germany and nearly 10% growth, the shoppers’ preferences and even Hall 3.1 B10g channel is quickly evolving traditional grocers are opening and expanding as more stores new upscale formats. Tis transition to a Specialty expansion is helping reshape Gourmet format. the retail landscape, through With a dual focus on both both the number of new store healthy and gourmet foods, openings and the much larger these upscale, experiential size of these newer stores. stores attract variety-seeking “SPINS invested in and shoppers that value unique launched the Specialty taste profiles, in addition to Gourmet Channel in 2010. the health, environmental and “By promoting a vibrant mix social benefits associated with of innovative, better-for-you natural foods. Natural and products with a superior taste Specialty products account for profile, specialty gourmet just over half of dollar sales retailers have gained a loyal in Specialty Gourmet stores, following among consumers but are driving nearly 70% of and have delivered 10% the channel’s absolute dollar growth in a channel that growth. had been stagnant for many Since the launch of its years,” SPINS CEO Tony Specialty Gourmet service Olson said. 8 Organic & Wellness News Fall 2015 ENTREPRENEUR VEGANZ (Continued from page 1) by a Veganz store in Prague in the Czech Republic. The Veganz stores sell around 4.500 products from 400 brands sourced from different countries. The majority of the products are certified organic. The portfolio includes a broad range of frozen and convenience foods as well as cosmetics, household cleansers, personal care and even pet foods. Interestingly enough, Veganz’ customers do not just include vegans but also

- CHFA, Toronto - - Natexpo, Paris - - Anuga, Cologne-

• 1 - Veganz display of its own brand and other top German organic brands • 2 - Veganz attracts a diverse consumer base that shares the commitment to avoid animal based foods and products • 3 - Store at Warschauer Strasse Berlin consumers suffering from of these outlets, Veganz moment, superfoods are the specific food allergies and sells the brands under its biggest trend - this is also intolerances. corporate logo in a dedicated the reason we have developed Bredack explains: “During the product shelf. The first major an exclusive superfoods and first two years we concentrated distribution partner was Kaisers health foods portfolio for our on establishing work processes, Tengelmann with 180 stores latest distribution partner developing relationships with in late 2014; the most recent DM. The DM line-up will manufacturers, finding new distributor is Metro’s Cash & be unique to the German brands and, of course, running Carry wholesale stores. With market. Convenience is also our supermarket. In 2013, a growing trend since to-go the financial situation was products are becoming solid enough to expand, and With the Metro group increasingly important for we started opening additional many consumers, including Veganz outlets.” distribution agreement, vegans.” In 2014, Veganz stepped up Veganz has taken With 1,686 German stores, the pace. Besides opening its DM is the market leader in first international stores, the the first step into Germany’s highly competitive company began distribution the potentially very and constantly growing in some of Germany’s biggest drugstore channel. The supermarket chains, including lucrative wholesale and retailer operates an additional Edeka, the Kaisers Tengelmann food service market. 1,453 outlets in 11 European chain, discounter chain Netto, countries, which makes DM the Globus hypermarkets, and a force to be reckoned within wholesale retailer Metro. the Metro group distribution European health and beauty In April 2015, Veganz agreement, Veganz has taken retail, too. As such, the chain launched its own food brand: the first step into the potentially is a valuable distribution the range currently includes very lucrative wholesale and partner. some 50 sku, but the company food service market. And Veganz is already think- says that eventually the line-up And this July, the company ing far beyond the European will feature some 300 plant- announced that it had struck market. Bredack says: “At based products. an exclusive distribution the moment we are plan- Bredack explains: “Our goal deal with Germany’s largest ning our entry into the US is to make it easy for customers drugstore chain DM. Under market. And I can imagine to try out vegan food, to make the terms of the agreement, a global expansion - after vegan products accessible to Veganz will distribute a all, the popularity of vegan everyone. We are doing that portfolio of vegan brands, products is growing continu- by opening our own stores sports foods, supplements and ously across the world.” The but also through distribution superfoods in 54 DM outlets Veganz team will be attend- in conventional supermarket across the country. If the ing BIOFACH America – All retail”. trial is successful, the Veganz Things Natural, co-located Veganz currently has some portfolio will be rolled out with Natural Products Expo 580 POS in Germany and across further DM stores. East in Baltimore, September continental Europe. In most Bredack comments: “At the 15-17th. www.organicwellnessnews.com New CODEX standard for quinoa proposed The Commission expressed its • Define the information that appreciation to the US and the must appear when marking By O.W.N. News Network international food standards, The Commission approved Plurinational State of Bolivia and labelling the package, guidelines and codes of new work on an international for facilitating this work. according to the guidelines Work on a new globally practice contribute to the Standard for Quinoa and The main objective of the established by the Codex accepted standard is set to safety, quality and fairness of agreed to reactivate CCCPL development of the standard Alimentarius Commission. commence for the versatile international food trade and to work by correspondence is to: • Refer to the Codex Andean grain quinoa, which is while voluntary, are often within the time frame • Establish the minimum provisions on food safety known for its high nutritional adopted for countries’ national allocated to the completion requirements for the safety and hygiene applicable content, after the US and legislation. of the standard as presented and quality of quinoa grain, to the handling of food Bolivia gained the go ahead Reactivated was the in the Project Document i.e. which must be fulfilled products to develop a new international Committee on Cereal, Pulses four years. regardless of the quality of Bolivia said in its submission standard, which is expected to and Legumes, hosted by the The Commission also agreed the product. that the scope of the proposed take four years or less. United States, to start new to establish an electronic • Define the categories in CODEX Quinoa standard The Final Report of the work on a “Standard for working group (eWG) chaired which the quinoa can be would include quinoa varieties, 38th Session of international Quinoa”, Codex advised in by the Plurinational State of classified according to its cultivars and ecotypes, the food standards body, the late July after the 38th Session Bolivia and co-chaired by the size and colour. grain of which is destined CODEX ALIMENTARIUS held in Geneva, Switzerland, US, working in English and • Include the requirements for human consumption, and Commission, was published in proposed by the Committee Spanish, to proceed with the for homogeneity in package trade in this grain. It would early July, with 38 standards on Cereals, Pulses and development of the initial and packing methods to be not include grain for sowing adopted. Codex Alimentarius Legumes. draft. considered. or for other purposes. More foods with added value at Expoalimentaria 2015

By Pablo Perez Physalis, and biscuits made of The Peruvian Exporters recent years. Quinoa is the grain. The price rose to 9 coca leafs, were just a sample Association (ADEX), in most representative grain of US dollars per kg. Everybody Expoalimentaria 2015, held of the variety of nutritious collaboration with the the superfoods from Peru and decided to cultivate it and the 26-28 August in Lima, was foods on display. Export Promotion Agency its neighbors, conquering the production duplicated. But again a world showcase for the In its seventh edition, the fair (PROMPERU) and three organic and gourmet markets in 2014 there was no more latest trends of ethnic, organic is with no doubt an essential ministries hosted the fair, around the world. International Year of Quinoa and gourmet foods and platform for the food trade attended by over 33,000 “After the disproportionate and the government reduced superfoods from the Andean in the continent. In an area visitors, 3,000 of them from price rise for some years, it its purchase. The surplus made region and Latin America in of over 24,000 square feet, overseas, according to Carlos plummeted in 2014”, said prices fall”. general. Purple corn chips 587 exhibitors (425 from Peru Lozada, president of the Daniel Castro of Rainforest “Meanwhile, in the export with quinoa, chia and sesame and 162 from abroad) besides organizing committee. Herbal Products SAC. market there were some refusals

• 1 - (Center) Carlos Samaniego of ECOANDINO with (LtoR) Natalia Samaniego, Jorge Martínez, Jenny Carhuas and Jamir Inga, with the products awarded at the Innovation Hall – “Cacao Mornings” and “Nutri Break” cereal bar with Physalis • 2 - Added value products made of quinoa were de main players at Expoalimentaria 2015. Display of cookies with maca, canihua and Peruvian cherry • 3 - Glicerio Felices Prado, general manager at, Wiracocha del Perú showing one of their products seeds, chocolate with sacha fifteen country pavilions, One of the main highlights “Peru declared 2013 as the from the US and Europe of inchi sweetened with panela showcased an extensive at Expoalimentaria this year International Year of Quinoa some quinoa shipments, due and cocoa powder with maca, range of food and beverages, was the further development and demand increased. to the presence of pesticides”, passion fruit snacks, jams made machinery, equipment inputs, of the quinoa market, and Many government programs said Magdalena Díaz-Canseco, with agave, cereal bars with packaging and services. the uncertainty experienced in included a budget to buy the director of Grupo Orgánico

OVE! C with L ORGANI

Boost: B13 Lima - Perú

10 Organic & Wellness News Fall 2015 Nacional. “This happened department at Ecoandino, because the extension of one of the leading Peruvian Barbados hosts ﬁrst Green Summit quinoa crops extended from developers and exporters By Adriana Michael The idea of the Summit was the traditional area of origin of Superfoods. Ecoandino suggested during an informal in the Andean highlands to introduced a blend of Barbados will host its first Green conversation with entrepreneur the Peruvian lowlands by the cocoa, quinoa, purple corn Summit on September 3rd at Ian Mc Neel, co-founder of the coast”. The coastal zone has and mesquite, which was the Foursquare Rum Distillery local grassroots organization been exposed to high levels awarded as the best cocoa and and Heritage Park. The event Slow Food Barbados. of synthetic fertilizers and coffee product in the fair’s is an attempt to connect the Discussing the need to pesticides for other crops. innovation contest. green business community with increase the flow of information She said that while in the “We have reached a new the government and agencies and cooperation opportunities highness of the mountains stage”, said Diego Peláez, involved in sustainable projects between all players in the many microorganisms can of Bolivian food company on the island. green sector and with other not survive, keeping plagues Coronilla. This firm is known The tiny paradisiacal local and international private Barbados: on the road to increase local more controlled in a natural for its excellent formulations Caribbean island of Barbados and government institutions, food production way, is more manageable. On for pasta with quinoa and has been surfing the green the time for a Summit seemed the coast, some producers brown rice providing the wave at a high pace. A good right. Trust and Williams Solar. The didn’t know how to handle texture “al dente” hard for number of green initiatives The plan rapidly materialized Global Environmental Facility the situation, and they used others to duplicate. “Two have been arduously planting thanks to incredible volunteers Small Grants Programme forbidden insecticides. As a years ago, there was lots of seeds to create what could and the coordination of (GEF SGP) implemented result, last year the production quinoa at this fair but in bulk. become a model of sustainable sustainability planner & by the United Nations Development Programme and of thousand of tons was Nowadays, most of the offer development for the region. permaculture designer Lani Having spent some time in Edghill, PROPEL, the Promotion of practically poisoned. “There is based on quinoa but almost Barbados, I noticed there are Under the theme Regional Opportunities for are remains of this production, everybody has products with significant projects, active “Regeneration” the Green Produce through Enterprise but “this year we have a more added value”. professionals and talented Summit expects attendance of and Linkages, a project funded reliable product,” she adds. One of the most appealing people trying to make a diverse organizations including by the Canadian government The prices have rose again, sections at Expoalimentaria difference for positive change. the Ministry of Agriculture, will also take part in the although not to the previous was Peru Natura, a pavilion But even on a small island of Barbados Renewable Energy program. levels. Quinoa’s price FOB is featuring the best offer of just 46 square km it seems Association, Barbados Organic The Green Summit will now around 3,5 dollars per kg, Peru’s biodiversity. The at times that not everyone Growers and Consumers be held at the Foursquare and everybody expects it will area also focused on added is aware of what others are Association, Bellairs Research Distillery, one of the most still go up a little bit to get a value products, as Arturo doing around you. There is Institute, Caribbean modern and environmentally fair price for everybody along Zevallos confirmed. He is the danger of duplication of Permaculture Research friendly distilleries in the the supply chain. the coordinator of bio trade efforts, misunderstandings and Institute, Be the Change world and with 250 years of Distributors say the low prices promotion at PROMPERU. waste of valuable resources. Barbados, The Future Centre history. are allowing them to reach “We aim to take advantage new markets, especially in of our biodiversity and emerging countries. Exhibitors offer added value products, at Expoalimentaria noticed the following latest trends: ready- presence of more visitors from to-eat, easy-to-peel, functional Asia, like Malaysia, Indonesia, beverages, vegan foods and and India. Sales have decreased gluten and soy-free lines.” in price but rose in volume. The fair that included a In spite of a few bumps, comprehensive conference quinoa has been again the program and a business star at Expoalimentaria this match will generate business year. Interesting to note that transactions of over US$830 more exhibitors presented million, compared to the 730 products with added value, million in 2014, according to not just the grain in red, the organizers. white and black colors, the Expoalimentaria has satisfied flour, puffed or flakes, which most buyers. “I found a lot is considered a further step of unique foods,” said Lu in the consolidation of this Lu of Chinese International Golden food in the world. Sourcing SCM. “Peruvian Quinoa flavored with carrots, coffee is quite famous in the peppers, fine herbs or garlic; world but Chinese people are quinoa powders or flours to not familiar with it, so we prepare desserts like pudding, came here to find good coffee. a pizza base or pancakes; Organic coffee is quite good, quinoa with chocolate for so it is maybe going to be breakfast; instant quinoa welcomed in my country,” she risotto or even a blend of said. cocoa, quinoa, purple corn Carlos Gomez and and mesquite, where some his spous, Estela from of the new products seen at import/export enterprise Expoalimentaria.“The new Ecuadorian Cimexport, trend is going to be the said that Expoalimentaria is developing of elaborated a very comprehensive and products, with added value. international fair. “It has The organic market can make different sections, from every a better use of this kind of region and very competitive”. products, especially the They said Expoalimentaria is Peruvian Superfoods”, said the best Latin American food Jamir Inga, from the export show they have seen so far.” www.organicwellnessnews.com 11 CHIA WORLD

Introducing a new feature total production of chia seeds JPA: GoldFoods USA keeps with all news related to chia, in South America for this a 30 per cent participation of the tiny slavia hispanica campaign? And in Central organic production. Even white and black seed. If you America? though we are aware that the are a chia producer, processor demand points toward the JPA: or trader and would like to The leading producers organic sector, considering the contribute to CHIA WORLD are found in South America. price level for organic chia at please contact wbeaumont@ Some of Paraguay’s companies this moment, the additional organicwellnessnews.com handle large volumes. Other value compared with the Organic & Wellness News’s Argentine and Bolivian conventional does not Adriana Michael spoke companies have been able to compensate the reduction of with Juan Pablo Altamirano differentiate themselves by production under the organic GoldFoods USA co-founder offering a large volume of high system and its higher and direct chia supplier about quality chia with safety production costs. There is the current market for chia certifications and large more manual work in the seeds, issues and opportunities. investments in certified organic system, more lab tests organic plants. AM: and certification payments. When OWN started The existing gap should be promoting chia seeds, there more than $2/kilo between were no other b2b media “Chia is valued for its organic and conventional chia around with any information and the current gap is around about the tiny seeds. Only one high level of Omega-3 $1/kilo. brand in North America was offering chia seeds taken from and -6, but it has not AM: There have been the original source in Acatic previous attempts to create an Jalisco Mexico to be grown in yet been recognized association of chia producers, Argentina and Paraguay. One as a valuable source of like those for other crops such firm was selling them in the as coffee, quinoa and sugar. Chilean local market. That protein, even though How feasible has it been to was over ten years ago. Now create such an organization? there is a boom. Demand for it contains almost chia is everywhere. How many JPA: Fortunately, after much primary producers are double that progress, the agricultural currently offering chia for the of quinoa” exporters of Bolivian chia international trade? joined to create a consortium of agro-exporters, including JPA: There are many new the leading agro-exporting farmers and exporters who AM: In the Spring 2015 companies in this sector. Their entered the business after the edition of OWN you stated common goal is the integration 2013 boom. High chia prices that laboratory tests have of the productive chain with encouraged these new shown the best chia growing the cleaning and packaging competitors, who didn’t in South America comes from processes, providing the best understand the market and Bolivia, in particular Sta Cruz. chia seeds in the market with they produced more chia than high quality standards. the normal demand could JPA: Normally, chia buy. Prices dropped produced in Bolivia has more AM: In June this year you considerably, reducing the stable nutritional and had a meeting with other key amount of chia planted in the microbiological value than the South American players in the 2015 season. chia produced in other South chia market Could you Currently in South America American countries because of indicate a couple of topics there are about 10 Bolivian the climate. In Bolivia, there is discussed and outcome of this suppliers, which represent less precipitation than encounter? 80% of the country’s Paraguay in the winter when production. In Argentina there chia is harvested and no frost. JPA: Exporters from are about 5, which also control In Argentina, the quality is Argentina, Paraguay, Bolivia, operations in the neighboring comparable in years when and Ecuador participated in countries. Paraguay has 3 there is no frost. However, this the meeting. Topics evaluated producers, which represent doesn’t happen regularly. That included: more than 60% of the total is the main reason why many * Stock 2014 production. The situation in Argentine companies have Peru is radically different since invested in Bolivian crops. * Crop size 2015 the exporters generally buy * Evolution in the European chia in Bolivia and Paraguay AM: Early this year only and North American and re-export it from there. 30% of your chia production demand was certified organic. Does * Emerging markets with AM: The Chia Co. in this proportion reflect demand strong participation: Australia claimed to be the in the market, is the number Australia, Japan, Eastern largest producer and exporter increasing or do you see now Europe, and Southeast Asia of chia seeds, although not more demand for conventional certified organic. Do you chia with higher volumes AM: In most food think this is the case today? going to the large conventional ingredients, there is a tendency Have you an estimate of the food companies? for commoditization. It is Organic & Wellness News Fall 2015

Anuncio Feria_02.indd 1 6/8/15 5:01 PM • 1 - At a chia suppliers meeting in Bolivia this past June (From L to R standing) Carlos Noel, Chia Corp German Cuéllar, Potenza Group,Francisco Aquino, Chia Corp., Tsuko Hochi, Bolivian Shoji, Gianni Calderoni, Solum, Matías Mayer, Agro Tigre, Cesar Hochi, Bolivian Shoji (Seating L to R) Siegfried Boss, Natural Crops, Luis Henrique Pereyra, Semear Juan Pablo Altamirano, Gold Foods USA and Marcelo Aspety, Granicorp • 2 - Chia seeds. Credit: O.W.N. Archive happening with quinoa. How AM: Not all chia seeds are compared with other for 99.95% purity are even in 2014. If this is confirmed is the situation with chia? sold under the same price. countries? lower. This is the main reason and the demand rises steadily, There are different product why the crop size in the three there will be a chia shortage JPA: JPA: Chia barely follows the qualities. What are the In the near future, the most important chia- in 2016. Chia prices should commoditization trend parameters for price variation? chia market will return to producing countries of South reach a profitable level again. because the market is still How do you recognize a high normal prices, even though at America for 2015 has been This is necessary and small and knows little about quality chia? the actual level, the price is reduced by 80% from the obligatory to be able to supply the high quality standards below production costs. It’s previous season. At this time a growing world market with demanded by large industry, JPA: The prices vary greatly, important to understand that of year when chia is being quality, responsibility, and and the supply is unstable. depending mostly on the the price point should be harvested, the first estimates continuity. A large investment origin. Bolivian chia, in more than $3.50/kilo in order indicate that production for is required to make this AM: Are there any general, is more expensive to provide chia with high 2015 will not exceed more happen in order to satisfy an innovations introduced in the than chia grown in Paraguay. quality standards, since the than 10,000MT in South increasingly demanding chia farming, processing? Argentine chia prices are yields are not very high and America. This represents only market that is clearly growing. What type of crop rotation is slightly lower than Bolivia’s. the yields of plants processed 15% of the volume obtained applied to chia seed At the same time, the prices production? within the country vary depending on the quality and JPA: The agronomic aspects certification. Obviously, clean of handling supplies have plants with quality standards improved by becoming more such as HACCP or ISO environmentally friendly. 22000 are valued higher. The tasks of harvesting and Normally, all Grade A chia drying the chia plant has been seeds have between 28%-32% modified to guarantee the oil, and of that oil, 60% is absence of pesticides. Chia is q omega-3 (alfalinolenic) and u i most frequently rotated with n o

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a It is worth mentioning that microbiological activity l quinoa captured the market as resulting in high levels of a gluten-free cereal with more mycotoxins and reducing its Visit us at ANUGA 2015 protein (14%) than any other shelf life. cereal. With regard to chia, it is valued for its high level of AM: How do you see the Omega-3 and -6, but it has near future of the chia market not yet been recognized as a as a result of the boom? What valuable source of protein, are the challenges ahead and even though it contains what are the advantages South almost double that of quinoa. American suppliers have if www.organicwellnessnews.com 13 MERCHANDISING use this information to balance Sustainable chain? with a large network that he can to finish your dish before it PACKAGING their choices when designing His company Biotrem now use for his benefit: “We actually happens.” (Continued from page 1) more sustainable packaging. promotes a zero waste policy. know our neighbours well, Apart from being compostable, and their production lines, so The Future Sustainable Food Summit in Circle of Life the products are also edible. we are sure of the quality and For Ten Klooster both Amsterdam, he raised a few There are good practices While not a substitute for origin of the material we buy. solutions look promising and eyebrows with his criticism though. Looking at the end bread, children in particular are It’s organic, fresh and clean.” most initiatives to produce towards the way Marketing product, there are successful said to enjoy having a bite. And In addition, Biotrem ensures disposables from left overs has pushed the sustainability programs in several European they can be used for animal the bran they buy is produced seem sustainable. But without lingo into packaging without countries, which see a good feed. If the consumer has no for human consumption. And a clear analysis of the whole looking at the veracity behind turn-around of bottles or cans animals or has been able to resist with Poland producing 170 chain, “the question is if this the argument. being recycled. On top of that, the grain scent of the plate, million cubic tons of wheat will lead to a clear difference. He says packaging is just a there are innovative efforts they can opt to compost them. bran a year, his company is For the time being, Ten part of a far more complex coming to light. In particular Wysocki guarantees “contrary just a drop in the ocean as Klooster is focusing in chain: “Comparing materials there is a surge in using to most other products they expect to use under 150 studying the actor networks his

• 1 - Dinnerware made out of bran by Biotrem in Poland • 2 - Jerzy Wysocki, founder and managing director Biotrem, Poland • 3 - Mushrooms were used by US based Ecovative Design to create this smart packaging solution is what packaging producers biomaterials as an alternative labelled as biodegradable or thousand tons in the next two university is developing. The often want, but then you are to paper and plastics. compostable that require the years. study is mainly being carried only comparing a part of the US based Ecovative Design use of commercial composting While Biotrem is currently by students, but ideally Ten chain. Consumer behavior, has made some headlines with facilities, our plates can be focussing on tableware, it is Klooster would like to work loss in the chain, possibility to their proposition of agricultural also looking into packaging with companies. However he empty the packaging, recycling waste and mushroom “Contrary to most solutions with plans to has found some are reluctant possibility in a certain market, mycelium (a natural glue). introduce up to eight new to provide information that all play a role and are often not Their compostable mushroom other products labelled formats this year and some may impact their public taken up in claims.” solution is now replacing as biodegradable other 10 in 2016. record of sustainability. Tests Ten Klooster says the design plastic foam in the packaging Challenges, however, remain he has conducted on some of process of packaging must of several goods including or compostable and Biotrem’s bran based these materials have revealed be managed in a different electronics, sport shoes and that require the material is still not a solution different figures from those way, through which “the medicine. for every product. When shown in their component consequences of choices must Across the Atlantic Ocean, use of commercial Wysocki tells about Biotrem’s lists. Transparency is therefore be clear.” The simple choice of a in Poland, Jerzy Wysocki composting facilities, tableware, he focuses on its key in the process. color, for example, will involve got inspired by his family’s bread aroma that makes you A more serious approach to a specific supplier, which in hundred-year-old milling our plates can be want to eat your own plate, or packaging must also take place its turn must work with other tradition, and invented quickly composted in a on the fact that when used in in the corporate corridors: suppliers. The University of tableware out of bran. He a microwave it won’t overheat “There is hardly a company Twente has been looking into says he was looking for a backyard composter” so it’s safe to handle. But even with packaging skills in the actor networks to be able to “solution that would allow though they produce bowls, management team. The map the consequences of each to use by-product from mills, quickly composted in a using them for hot liquids may packaging takes about 10% choice a company makes while finding another application backyard composter.” result in culinary drama as the for its account concerning choosing its packaging. The for bran, other than fodder The bran used in Biotrem’s bran plates will dissolve within costs, but it can ruin the deeper they go in the actor or compostable waste, giving products is sourced locally and 30 minutes upon contact with complete product, processing networks, the more insights they it another round in the Wysocki’s family ties with the hot water. Wysocki brushes it and sustainability and then it will get. This means they can production lifecycle.” milling sector has provided him off saying “it’s plenty of time costs the tenfold.”

14 Organic & Wellness News Fall 2015 SPOTLIGHT ON THE U.S. MARKET Special feature to celebrate the 12th edition of BIOFACH America September 17-19, in Baltimore. To share your news in print and online related to this or any other BIOFACH fair contact: [email protected] Skype: organicwellness Ph: 1 613 707 2067

Related headlines available in EVENTS www.organicwellnessnews.com EXPO EAST AND BIOFACH AMERICA ATTRACT TRENDS MORE NEW EXHIBITORS THAN EVER Gluten-free market jumps

By Annemarie Kruse and the Netherlands. to almost 70% since 2012 The supporting conference U.S. consumers boost BIOFACH America - All Things program offers lectures and Organic returns to Baltimore, workshops on a variety of organic sales in 2014, but Philadelphia, September topics, including the state of trade gap in organic 17th-19th. Once again, the the organic industry, on-going event will be held in conjunction ingredients regulations, and RETAIL with Natural Products Expo reforms - with a particular East, the largest natural trade focus on non-GMO and “clean” US speciality gourmet show for the region organized ingredients. Other topics outlets grow to top $18 by US trade show company covered are natural products billion in sales New Hope Media, a division of in the media and how shifting U.S. consumers boost consumer expectations are Penton Media, Inc. Argentina Pavilion at BIOFACH America The organic market in the US affecting the food industry, the organic sales in 2014 is growing by leaps and bounds entire food market which was co-host Messe Nürnberg are organic market, and consumer and the East Coast accounts for estimated to have reached a expecting some 1,200 exhibitors trends. around 47% of the country’s turnover worth 780bn USD. to attend the two events. Some In addition to the trade show entire organic sector. According Katharina Neumann, Project 30% of companies will be new and conference sessions, of the most interesting farms to a recent study by the Organic Coordinator at BIOFACH brands and first-time exhibitors. there will be a range of and natural stores nearby. Trade Association (OTA), organic America, comments: “The OTA BIOFACH alone will host some events including the annual Neumann comments: sales grew 11.3% to 39.1bn study once again confirms 160 organic certified companies Harvest Festival, an outdoor “BIOFACH America is the most USD in 2014. And although the Americans’ increasing need presenting their products on a event showcasing natural and important platform for organic best-performing sub-category for high-quality foodstuffs. total exhibition space of 1,840 organic brands in a farmers’ and natural products on the was organic non-food products This market trend is a giant net sq m. The organizers market atmosphere. Exhibitors East Coast of the US. This year, such as textiles and especially opportunity, particularly for estimate that in total, around can also book a number of there will be more international cosmetics; organic fruit and European organic products 22,000 trade visitors will attend special workshops, including exhibitors including brands from vegetables accounted for a companies seeking to establish the two shows. the American Herbal Products exotic countries like Lithuania turnover of 13bn USD last year. themselves in the USA.” Country pavilions this year Association (AHPA), sponsored and Paraguay. I am also glad In 1997, certified organic This year marks the 12th include Argentina - a returning Herb Walk, which will visit that Poland is exhibiting at products were still regarded as anniversary of BIOFACH exhibitor - and Poland exhibiting the Maryland University of BIOFACH this year - the country a niche in the US market, the America, and both trade shows at BIOFACH America for the Integrative Health herb garden is here for the first time but is OTA study comments. Today, are set to attract more visitors first time. Most international and James Duke’s Green already planning to attend the organic and natural products and exhibitors than ever this exhibitors are also coming Farmacy Gardens. There is also next three BIOFACH America account for 5% of the US’ year. New Hope Media and from China, Turkey, Germany a Farm-To-Market Tour to some shows.”

COUNTRY PROFILE US CONSUMERS SEE ORGANICS AS HEALTHIER, BUT LABELLING IS PERCEIVED AS AN “EXCUSE TO CHARGE MORE”

By Warren Beaumont In fact, only 29% of consumers so to avoid food made with organic-labeled products are justify the added expense,” said recognize that organic products pesticides. actually organic. This number Billy Roberts, senior food and New research from Mintel are highly regulated, and 51% And 73% of women and 71% decreases to 35% of Swing drink analyst at Mintel. found that while organics would agree that labeling something of men purchase organics for Generation consumers. “As such, sales have hit seem tailor-made for shoppers as organic is an excuse to health and nutrition reasons. Furthermore, only four something of a plateau, where seeking foods and beverages charge more. Those numbers fall to 31% of in 10 Millennials (40%), the they likely will remain until that are healthier for them, their While sales of organic products women and 29% of men who demographic that most consumers have a clear reason families and the planet, many are on the rise, with the OTA’s purchase organics because supports organics, recognize to turn to organics. This could Americans perceive that the 2015 Organic Industry Survey they are less processed than that organic products are highly come in the form of a growing organic label is an excuse to in the US showing certified their non-organic counterparts, regulated. More than a third number of lower-cost organic sell products at a premium. organics grew 11% to US$39.1 and 20% of women and 16% of all consumers (38%) regard options, bringing a new degree The biggest selling point for billion, Mintel said that actual of men purchase organics organic as a marketing term of competition to the category.” organics is the perception that consumer penetration has because organic companies with no real value or definition. the products are healthier. plateaued. treat animals more ethically. “Our research finds half of Love for Non-Millennial Overall, 72% of US consumers Female shoppers appear to consumers (51%) say labeling Shoppers purchase organic food and/or choose products that avoid Products at a premium something as organic is Whether due to a lack of beverages for health or nutrition certain characteristics: 43% Generation X (51%) and the an excuse to charge more. availability, the increased price, reasons, while slightly fewer purchase them because they Swing Generation (57%) in Considering the typically or simply a lack of desire for (69%) factor environmental or do not contain unnecessary particular regard an organic higher cost of organic foods organics’ perceived attributes, ethical reasons in their purchase ingredients or chemicals, label as a premium price tag. and beverages, consumers are organic food and beverages decision. and the same percentage do Only 39% of Gen X trust that increasingly hard pressed to See next page

To share your news in print and online related to the upcoming BIOFACH India November 5-7 Kochi, INDIA Contact: [email protected] Skype: organicwellness Ph: 1 613 707 2067 www.organicwellnessnews.com 15 clearly have room to grow, as LEGISLATION only a third of consumers (33%) indicate they purchased a food US AND SWITZERLAND SIGN ORGANIC or beverage labeled as organic within the last three months. EQUIVALENCY AGREEMENT However, organics consump- US’s Organic Trade Association tion is greatest among the By Annemarie Kruse younger generations with nearly (OTA). “Equally important, half of Millennials (49%) choos- On 9th July 2015 Switzerland coupled with the historic US-EU ing organic for at least half of and the US signed an organic organic equivalency agreement, their food/beverage purchases, equivalency agreement. The it creates streamlined access Switzerland is one of the and Coop, both reported an a drastic comparison to the new trade pact will facilitate to continental Europe’s strong biggest organic markets in increase in organic food retail, 43% of Gen X, 51% of Baby the import and export of organic marketplaces, and Europe. In fact, the European as did the small yet growing Boomers, and 58% of the Swing organic products between both promotes mutually beneficial Research Institute of Organic organic specialty retail sector. Generation who consume no countries. flows of organic ingredients Agriculture (FiBL) estimates And although organic farming organic products. Under the terms of the between Switzerland, Europe that Swiss consumers have in Switzerland is growing - Bio Additionally, more than half of agreement, US products and the US.” the highest per-capita rate of Suisse reports that last year, Millennials (51%) indicate they that carry a regional organic Indeed, the fact that organic consumption in the 5979 farms operated according feel better about themselves certification can be retailed as Switzerland is not part of the world. to the Bio Suisse certification when they purchase organic organic in Switzerland and vice European Union but sources According to Bio Suisse, the rules which marks an increase products, a factor that versa, which eliminates the need ingredients from EU countries organic food market grew 7.5% of 1.6% - the constantly rising declines notably among older for a double set of certifications. (and the other way around), to 2,207bn CHF in 2014. This consumer demand for organic generations, to less than a The US has already signed has in the past complicated means that certified organic products can’t be met by quarter of Baby Boomers (24%). similar equivalency agreements trade relations between products now account for 7.1% national agriculture alone. While nearly three in five with Canada (2009), the EU Switzerland and the US. With share of the entire food market The organic market in Millennials indicate they (2012), Japan (2013) and Korea the new agreement in place, in Switzerland. Fresh produce Switzerland is therefore relying purchased an organic food (2014). both countries - as well as the and packaged goods were the on imports. Conversely, many or drink in the last three “The arrangement opens organic markets in the rest of most successful categories Swiss manufacturers are eyeing months, purchase rates drop Switzerland for US organic the EU - are set to benefit. growing 4.5% and 7.3% up the lucrative US organic dramatically among Baby farmers, ranchers and food Swiss organic agricultural respectively. market, which according to Boomers and older consumers. makers,” said Robert Anderson, association Bio Suisse said that The two largest supermarket OTA’s annual study grew 11.3% Millennials are significantly Senior Trade Advisor for the they welcome the agreement. groups in Switzerland, Migros to 39.1bn USD in 2014. more likely to purchase high volumes of organics: 20% RETAIL indicate that organics comprise at least three quarters of their WHOLE FOODS NEW CONCEPT STORE SET FOR 2016 total food/beverage purchase.

Organic companies will have to counter consumer scepticism by making green and sustainable practices part of their business model.

For Baby Boomers and the Swing Generation, organics comprise significantly lower portions of those consumers’ food and beverage purchases (just 6% and 2% respectively). Mintel’s Trend Prove It research shows that organic companies will have to counter consumer scepticism by making The new retail concept targets the Millennials or Generation Y First WFM store opened last year in Ottawa, Canada’s capital green and sustainable practices (consumers born between 1980-2000) part of their business model. Whole Foods is losing at its Foods Market veteran, will “A modern, streamlined Consumers are confused By O.W.N. News Network own game as it’s being outsold serve as president of 365 by design with innovative when shopping for organics US wholefoods and organics in organic and natural food Whole Foods Market and will technology and a carefully not helped by confusion over chain Whole Foods Market, sales by the likes of Costco be based at the company’s curated product mix will offer natural versus organic claims, and limited regulation of the Inc. is going on the offensive Wholesale stores, Kroger headquarters in Austin. Mr an efficient and rewarding way term ‘natural.’ to combat the larger chains with its massive private label Turnas was most recently to grocery shop.” “Our research shows that only as organics becomes brands, and Trader Joe’s. president of its U.K. Region. We are now excited for the 29% of shoppers recognize that more mainstream and has Slated to begin opening in “We are excited to introduce next evolution to extend our organic foods and beverages announced the name of its new 2016, the new stores will offer 365 by Whole Foods Market offerings to a broader audience are highly regulated, and an streamlined, value-focused convenience and everyday to bring healthy foods to even in a way that complements our even greater percentage brand as ‘365 by Whole Foods low prices on natural and more communities with a successful Whole Foods Market (38%) regard organic as a Market’, smaller footprint, organic products that meet the fresh, quality-meets-value brand, he added. Whole Foods marketing term with no real quality-meets-value stores set company’s industry-leading shopping experience that’s fun market operates 422 stores value or definition,” Mr Roberts to open in 2016. quality standards. and convenient,” Mr Turnas globally, with 403 in the US, 10 concluded. Industry trackers said that Jeff Turnas, a 20-year Whole said. in Canada, and 9 in the UK. 16 Organic & Wellness News Fall 2015 RETAIL KROGER’S KING SOOPERS AHOLD, DELHAIZE MERGER TO TACKLE US MARKET LAUNCHES E-COMMERCE FOR

NATURAL & ORGANIC By O.W.N. News Network pure eCommerce companies in By O.W.N. News Network The Netherlands’ major the nutrition and healthy living grocer Ahold has agreed to Kroger’s King Soopers division market. Kroger completed its has launched in Denver, merger with Vitacost.com in buy Belgian rival Delhaize in Colorado in June, a new natural August 2014. a 25 billion-euro ($28 billion) and organic product. It is an deal that will create Europe’s biggest listed food retailer by e-Commerce shopping service The new website utilizes called KingSoopers.com/ market capitalisation and one LiveNaturally, open to King the technology platform of the biggest food retailers in Soopers customers who live in and ship-to-home the United States, according to and around the Denver metro Reuters. area, offering more than 36,000 fulfillment network of Ahold operates the natural and organic products. Vitacost.com Netherlands’ major grocery “KingSoopers.com/Live chain Albert Heijn, while Naturally extends the in-store The company said it will Delhaize is Belgium’s biggest Delhaize supermarket, Brussels. shopping experience to create a test and learn in the Denver supermarket chain. true ‘endless aisle’ experience market before replicating the Reuters said that the two they will lower operating and in the Netherlands, Belgium with ship-to-home service experience in other markets. groups generated two-thirds of purchasing costs to compete and Eastern Europe. for thousands more healthy King Soopers, Colorado’s their sales from the US grocery with Wal Mart and expand the The deal is expected to give foods, vitamins, minerals and own full-service retail grocery market and would have a reach of Ahold’s online grocery Ahold and Delhaize much- supplements than are available chain, now operates 145 combined 5% total market store Peapod, the largest such needed buying power in the in our stores today,” said Kevin stores and 73 fuel center share. service in the US, to compete fiercely competitive US grocery Dougherty, Kroger’s group vice locations. In its first quarter The combination will bring with Amazon. market after a recent wave of president of digital and Vitacost. 2015 results, Kroger posted four well-known supermarket Ahold will take a 61% stake consolidation, as well as help The new website utilizes the 5.7% supermarket sales growth chains on the US east coast in the new company, which them face the threat posed technology platform and ship- (excluding fuel) and operated under the same umbrella: will have 54.1 billion euros by booming discounters such to-home fulfillment network of over 2,600 supermarkets and ($61 billion) in annual sales as Lidl in Europe. Delhaize Vitacost.com, one of the largest 780 convenience stores. Ahold’s Stop & Shop and Giant stores and Delhaize’s Food Lion from 6,500 stores worldwide, was pushing ahead with the and Hannaford markets. including more than 2,000 in merger in August, according to NATIONAL CO+OP GROCERS Together, the companies said the United States and the rest reports. SIGNS 6-YEAR DEAL WITH UNFI

By Warren Beaumont National Co+op Grocers (NCG), a business services cooperative for retail food co-ops located throughout the United States that includes leading natural Beyond distribution, NCG and and organic stores, announced UNFI have worked together on that it reached agreement various initiatives to support on a multi-year purchasing the promotion of natural and contract that names United organic products and raise Natural Foods, Inc. (UNFI) as its food quality and integrity. “It’s primary distributor for natural important to us that our supply and organic products through at chain partners share many least July 2021. of our values,” said Robynn UNFI has served as the primary Shrader, NCG’s CEO. distributor for NCG food co-ops “As a virtual chain, NCG is since the two companies one of our largest and fastest signed their initial agreement growing customers in the last in 2006. At that time, NCG 10 years” said Steve Spinner, represented 106 retail food UNFI’s president and CEO. “Our co-ops generating $870 million connections to food co-ops in revenue. Under the new six- go back to our company’s year contract, UNFI will continue founding and we are excited to to provide distribution services be selected once again as the to NCG’s now 143 retail food best fit to serve the needs of co-ops, which operate over 190 this important sector.” stores in 38 states and generate National Co+op Grocers over $1.7 billion in revenue. (NCG), founded in 1999, “We’re pleased to continue our helps unify food co-ops in long-standing relationship with order to optimize operational UNFI,” said Ben Nauman, NCG’s and marketing resources, director of purchasing. “UNFI strengthen purchasing power, has been a key and valued and ultimately offer more value partner in our supply chain. We to natural food co-op owners look forward to continuing to and shoppers everywhere. work together on distribution NCG is a winner of the dotCoop programs that drive the growth Global Awards for Cooperative of retail food co-ops and the Excellence and a Certified B www.anapqui.org.bo [email protected] cooperative economy.” Corporation. www.organicwellnessnews.com 17 RETAIL AUSTRALIAN YARRA VALLEY SNACK FOODS E.LECLERC, REWE STRATEGIC SOLD TO TYRRELLS UK “It’s good to be able to By Warren Beaumont ALLIANCE TO DEVELOP ORGANICS keep local manufacturing Australia’s number one certified going in Australia and not By O.W.N. News Network organic snacks and chip have to relocate offshore French retailer E.Leclerc and company Yarra Valley Snack and it’s also good for the German REWE Group have Foods has been sold to UK local growers and will decided to establish a strategic premium crisp supplier Tyrrells help them to continue to alliance expected to be effective Potato Crisps Ltd, the first expand.” in early 2016, announced by international acquisition for the Yarra Valley Snack the CEOs of the two companies, UK company just 15 months Foods started in 1988 and Michel-Edouard Leclerc and after Tyrrells crisps launched in became certified organic Alain Caparros, in June, 2015. Australia. in 2006. It produces a The two companies have This purchase provides the large range of vegetable- Rewe’s Bio Concept agreed on cooperation in opportunity to accelerate the Andrew Blain, Yarra Valley Snack Foods at the based, natural, organic specific projects where joint establish a joint purchasing growth of the Tyrrells brand in Fine Food show and gluten free chips teams of E.Leclerc and REWE company. In connection with Australia and Asia. It is the first and snacks under brands Group will work on strategic the comprehensive alliance Tyrrells manufacturing base to specialist retailers and major such as Thomas Chipman, topics such as the further with E.Leclerc, REWE Group is be located outside the UK. supermarkets, including Hole-Sum, Mexicana, Puff-O’s, development of the organic going to leave the Belgian CORE The move by the UK’s fastest Woolworths Macro organic and Goody Goody Popcorn. products segment, cooperation cooperative, to been completed growing hand-cooked premium private label. Following the successful in the travel segment, in import, by 31 December 31, 2015. crisp brand comes two years The snack food company launch of Tyrrells in Coles as well as in the areas of electric E.Leclerc operates 550 stores after Tyrrells’ sale to Investcorp has been run for the past 12 supermarkets in April 2014, the mobility and energy. in France and 80 stores in five in 2013. Tyrrells is based on a years by managing director and company is now established “In view of the major other European countries with farm in the English county of majority owner Andrew Blain. in over 37 countries. Global alliances that have been a total turnover of 45 billion Herefordshire. “I am staying on as managing markets make up approximately newly established in European euros. The cooperative REWE Yarra Valley Snack Foods director for the Asia Pacific 25% of its turnover, while the retail, we have therefore come Group is one of the leading is based at Lilydale, Victoria and to integrate the Tyrrells brand is growing at 30% a year. to the decision that we will trade and tourism groups in where it upgraded its business in Australia into the David Milner, Tyrrells CEO said: jointly take advantage of every Germany and Europe. In 2014, manufacturing facilities in 2014 Yarra Valley Snack Foods “We are delighted to be investing possibility to improve the the company generated a total with a 50% increase in capacity operation,” Mr Blain said. in Australian manufacturing. growth opportunities of our two external turnover exceeding and continued to seek more “We are extremely excited by Our hand-cooked crisps have groups,” Leclerc and Caparros 51 billion euros and operated export markets in Asia, helped the opportunities that lie ahead been extremely well received said. 15,000 stores with 330,000 by more demand for organic and look forward to working in Australia, where consumers In the context of the alliance, employees in 12 European and gluten-free products. In with the team at Tyrrells,” he value well-made food with REWE Group and E.Leclerc will countries. Australia, Yarra Valley supplies added. provenance”. Choices Market bulks up in Vancouver to move to 10 stores

By O.W.N. News Network foods warehouse, with a scaled can’t wait to stock our shelves back retail store at the front. with even more of these local Vancouver and BC’s largest “We’ve simply outgrown treasures as we open our tenth natural and organic grocer our existing Commissary,” location in Abbotsford, BC this Choices Market’s is set to reach said Ishkandar Ahmed, CEO, September! It will be located in 10 stores following the opening Choices Markets. “This new the strip mall at 3033 Immel of a new store at Glenlyon space will allow our executive Street,” Choices Markets said. Parkway at Marine way in chef to let his creative juices Choices Markets opened its Burnaby in July, its 9th store. flow and allow us to offer first location in Vancouver’s The local retailer has a new more new, exciting and unique Kitsilano neighbourhood store planned for Abbotsford offerings to our customers. 25 years ago. Since then, the later this year. This move will ultimately allow company has grown into a The July opening at Burnaby, us an even greater variety of chain of 9 stores in BC, all east of Vancouver city, also fresh products in all of our Choices Markets. The Kitsilano store. specializing in natural and accommodates the need for stores.” organic foods and carrying more space for its 20,000sqft A new Abbotsford store will Fraser Valley is home to some producers that BC is proud to a range of natural wellness production facility and a bulk open in September. “The of the greatest artisan food offer. At Choices Markets, we products.

“Your one Contact for Superfoods Directly from the Source” • Retail, Foodservice & Bulk Ingredients • Sacha Inchi Snacks • Private Labels, Pack to Order Capabilities Powder & Oil • Competitively Priced for Container Loads • Yacon Syrup

For information: +1- 416-854-2754 • [email protected] • www.incagoldorganics.com 18 Organic & Wellness News Fall 2015 Australia’s new Naturally Good Expo backed by exhibitors

By Warren Beaumont was a superb show and that the industry. “I believe that we its regular customers, and it has organic baby skincare company they will be back for the 2016 picked up 2-3 new customers not written any new business Little Innoscents said the Exhibitors at the Naturally edition, several told O.W.N. but it may take some time to from the show, it will be back Expo allowed it to talk with Good Expo, Australia’s newest it was expensive for a 2-day evaluate whether it was a good to exhibit in 2016. large chains and independents, trade show aimed at the natural event. investment,” she said. Specialist supplier of South including grocery and and organic market, has been “The show was a huge First-time exhibitor at American organic foods, Olive pharmacy buyers. welcomed as a success, after success and most exhibitors Australian natural and organic Green Organics, found that “We met new customers and the failure of previous organic spoken to said they did good shows Andrew Terlich of the show was put together have already done business and sustainable shows. Held in business,” said Andrew Jones, At One Foods displayed its professionally. Despina with some and hope to with Sydney 3-4 May, the Naturally a director of Naturally Good range of natural, additive Nikolakakos said that she was others,” she said. “There was a good mix of buyers from Australia and international (mainly Asia). The organisers did a good job putting this event together, and we’ve already booked for 2016.” Organic foods manufacturer Ozganics/The Right Food Group was happy with the show and company president Anni Brownjohn said that it’s been a while since the industry had a proper, industry-specific • 1 - Activity at the impressive stand of leading certifier Australian Certified Organic • 2 - Anni Brownjohn of Ozganics, The Right Food Group, with Jenny Watling, event. Apples & Sage Organic Wholefoods “The organisers presented a Good Expo was Australia’s Expo exhibition organizers and gluten-free, At One Raw impressed and had not seen an very good show and I believe first business-to-business National Media. “We’re Superbars. The new snack bar Australian show of this calibre we saw the people that we expo focused on connecting around 70% sold for the 2016 manufacturer is already in 200 for a while. OGO has booked wanted to see with a good brand owners, manufacturers, Expo in Sydney.” stores in Australia. for 2016. mix of existing clients and new producers and suppliers with Up to mid-July, O.W.N. Mr Terlich said he was happy “We saw new buyers with a Australian and international retailers and buyers in the spoke with six Australian-based with the show and the quality good mix of retailers from large buyers,” she said. specialist channel. The show manufacturers, suppliers and of buyers and retailers and has chains to small independents,” The Naturally Good Expo attracted over 200 exhibitors wholesalers of organic and signed up for the 2016 edition. she said. “We’ve had enquiries returns to Sydney on May showcasing products to natural products who exhibited Sergio Correa of Daabon that have turned into regular 1-2, 2016, at the Royal Hall of Australian and international at the Expo: Belinda Lawlor of Organic said that the show customers but not as many as Industries, Moore Park. Look retailers and buyers. While Firstray wholesalers said that was better than expected, and we would like.” up: http://www.naturallygood. most spoken with indicated it the new show was good for while the company saw a lot of Antonette Golikidis of com.au/syd15/ A.S. Watson opens health & beauty ﬂagship store in Hong Kong

By Warren Beaumont At the store’s opening the 14th company to register ceremony on August 11, in Hong Kong. Starting as a A.S. Watson Group has Mr Li Tzar Kuoi, Victor, small dispensary, the Group is reached a new milestone with CK Hutchison’s Group now the largest international the opening of its flagship co-managing director and health and beauty retailer with Watsons store on Yun Ping deputy chairman said. “Hong 12,000 stores in 24 countries/ Road in Causeway Bay, Kong has a special place in our markets as well as one of the marking the Group’s 12,000th hearts. Last year, A.S. Watson fastest-growing retailers. retail store in the world. Group opened and refitted “We plan to open 1,300 new Spanning over three storeys 76 retail stores in Hong stores this year across different and covering an area of over Kong; and for this year, the markets – that is an average 8,000 sq. ft., this new flagship number is expected to amount of 3 stores per day,” Mr Li Watson’s new Hong Kong store health and beauty store is to over 80. The capital added. the largest Watsons store in investment involved would Watsons, a subsidiary of CK and is one of A.S. Watson over 8,300 unique products, Hong Kong incorporating be approximately HK$620 Hutchison Holdings Limited, Group’s major retail brands. including organic skincare Watsons latest store design in million over these two years.” is recognized as the No. 1 As an all-rounded health products and 840 healthcare a contemporary and elegant With a history dating back to Pharmacy/Drugstore brand in and beauty store, the flagship and beauty brands, of which style. 1841, A.S. Watson Group was Asia for seven consecutive years store provides customers with 250 are Watsons exclusives.

www.organicwellnessnews.com 19 EVENTS Berlin’s Natural Cosmetics Conference heralds Vivaness’ 10th anniversary

By Annemarie Kruse certifications, an increasingly marketing, organic and luxury important seal for beauty cosmetics, retail trends, and In 2016, Vivaness is brands in today’s international social media communication. celebrating its 10th anniversary, marketplace. The event will provide and organizer NürnbergMesse Keynotes and lectures detailed facts and statistics on is planning some special Key note speakers this year the German and international activities. Germany is the include Dr. Ulrich Reinhardt organic cosmetics markets. biggest organic beauty market from the BAT Foundation A special panel will debate in Europe. No other country for Future Studies who the question of what today’s has so many organic beauty will speak on the future modern organic customer brands in different price ranges of retailing. In his lecture, expects from a brand. What or such a wide distribution Reinhardt discusses how the do organic beauty brands in every retail channel than consumption patterns of have to offer to these well- Germany. In 2014, turnover Europeans will change in the educated and committed for certified organic cosmetics future and how the existing consumers? And, even more in the country grew 10% to Elfriede Dambacher, publisher at naturkosmetik verlag e.dambacher, Conference organizer retail structures will adapt to importantly, is there still over 1 billion Euro. these changes. room for improvement? Vivaness has positioned the Natural Cosmetics Con- controversial topic, outlining Christoph Engl from Another discussion will give itself as the top and only ference. Attendees include the pros and cons of the issue management consultancy an overview of the organic international trade event trade visitors from beauty and debating how organic Brand Trust is speaking on beauty markets in Germany’s for the natural and organic brands and companies, certi- beauty manufacturers should the challenges facing brands direct neighbor countries cosmetics sector and has been fication associations, market handle the situation. that operate in saturated Austria and Switzerland. running parallel to BIOFACH research agencies, marketing markets: how can you expand Despite the fact that at Nuremberg fairgrounds consultancies, retailers and The Natural Cosmetics your market share if countless Germany, Austria and parts of each February. There will be wholesalers, supermarkets and competitors are crowding into Switzerland share a common a new visual design for Hall perfumeries, ingredients sup- Conference has become the same sector? One solution language base consumers in 7A, the show’s traditional pliers and packaging manufac- one of the most is to emphasize a brand’s these three countries think location within the exhibition turers, formulators and R&D value rather than its price. and act quite differently. center, and the annual specialists, trade journalists important dates for Making consumers desire the Vivaness Kongress will take and bloggers. brand is more important than Social events place in a specially constructed the organic beauty making it famous. Each year, the organizers of Central topics conference room right industry in German- Alina Scheinker from market the Conference also offer a next to the exhibition hall. Each year, the Conference has researcher Euromonitor Berlin Trend Retail Tour, Vivaness is also the a different focus. In 2015, one speaking Europe. International will speak on which visits the city’s most co-organizer of the of the key topics will be the trends in the global beauty innovative beauty retailers annual Natural Cosmetics new ISO guideline for natural market while Wolfgang and organic cosmetics stores. Conference (Naturkosmetik and organic cosmetics. Another theme for discussion Adlwarth from German And on the evening of the Branchenkongress), which Because organic beauty is such at the conference is the thorny consumer market research first conference day is the has become one of the most a big trend, more and more issue of certifications. There company Gfk is discussing Branchenkongress’ traditional important dates on the calendar conventional brands are trying is a plethora of national how modern consumption Meet & Greet social event for for the organic beauty industry to jump on the bandwagon and international product veers between pleasure and all participants. in German-speaking Europe. by launching “green” products certificates, and consumers responsibility. In today’s retail The Natural Cosmetics The first Branchenkongress or even coming up with are confused by the many environment brands have Conference (Naturkosmetik took place in 2008 as part of their “certificates”. Industry regional, organic, vegan, to walk a tightrope between Branchenkongress) will take the BIOFACH/Vivaness trade observers fear that the new kosher or fair trade seals. What projecting authenticity and place from 6th-7th October show. In 2011, the Conference ISO guidelines might further is the best way to streamline at the same time, offer their 2015 at the Ellington Hotel in moved from Nuremberg to weaken the distinction things and what are the consumers an exciting brand Berlin, Germany. The Trend Berlin and since then, the between certified organic drawbacks of harmonizing experience. Retail Tour is scheduled for event has become steadily more and “green” cosmetics. At distinctive national regulations The conference program 5th October from 2 pm to 6 high-profile and international. the Natural Cosmetics into a single certificate? The also includes presentations, pm. The Congress languages Trade publisher Naturkos- Conference, lectures and panel Conference will also feature a lectures and discussion panels are English and German with metikverlag is the organizer of discussions will deal with this special presentation on halal on topics such as gender simultaneous translation.

RESEARCH Botanical Council says echinacea preparation effective in early ﬂu cases

By O.W.N. News Network published in the open-access (Echinacea purpurea) herb of patients with mild or no journal Current Therapeutic and root (95% herb; 5% root) symptoms after one, five, and New clinical research suggests Research. supplemented with European 10 days of treatment. At each that an herbal medicinal For the study, researchers elderberry (Sambucus nigra), time point, the researchers product containing a recruited 473 patients who for 10 days, or oseltamivir for found that a similar number proprietary combination had exhibited flu symptoms five days followed by placebo of patients had recovered in of a concentrated echinacea for less than 48 hours from 29 for five days. both groups. herb and root extract is as primary care practices in the Echinaforce Hotdrink is After day one, 1.5% of effective as the conventional Czech Republic. produced and marketed by patients in the Echinaforce antiviral medicine oseltamivir The patients were randomly A. Vogel Bioforce AG of Hotdrink group and 4.1% (Tamiflu®) in the early assigned to take Echinaforce® Roggwil, Switzerland. It is not of those in the oseltamivir treatment of influenza. Hotdrink syrup, a beverage currently sold in the United group exhibited mild or no The results of the containing an alcoholic States. symptoms; recovery rates for randomized, double-blind, extract prepared from The primary endpoint of the days five and 10 were 50.2% controlled clinical trial were Echinacea supplement freshly harvested echinacea clinical trial was the percentage See next page 20 Organic & Wellness News Fall 2015 Sustainable Cleaning Products Summit debuts in Paris

By Annemarie Kruse surfactants and a case study. wellness and home care The summit also offers two products in the Wellments The worldwide trend towards workshops conducted by range. At the moment, the organic products and a green Organic Monitor: Workshop brand has in Europe two lifestyle is also influencing the I will deal with Advances “green” factories in Belgium home care market. However, in Green Surfactants & and Northern France. although this sector has been Emulsifiers while the second Germany is one of the growing in recent years, it workshop focuses on Reducing brand’s key markets where is still lagging behind other Environmental Impacts. Ecover is involved in some organic consumer goods sustainable projects, including categories such as cosmetics the Stadtbienen (city bees) or food. This coming October Home care brands have initiative started in spring 20th -21st the first ever 2015. Honey bees, of international trade conference been slow to develop which 75% of cultural and for organic cleaning and green formulations crop plants in Europe are household cleaning products dependent, have been dying will take place at the Marriott and adopt standards at an increasing rate since the Hotel Champs-Elysées in late 1990s. The reasons for Paris, France, as is the 7th Sarah Bell, brand activator, Ecover Deutschland gmbh compared to the this include monocultures, edition of the EU Sustainable personal care and pesticides and parasites. In Cosmetics Summit. care brands have been slow Besides presentations on Germany, the death rate of An initiative of UK market to develop green formulations market data, trends and food industries. honeybees has been around research firm Organic and adopt standards compared developments there will be 30% per year. The non- Monitor, the Sustainable to the personal care and food papers on ethical retailing and profit urban bee-keeping Cleaning Products Summit industries. By tackling the green consumer behavior as One brand that has association Stadtbienen e.V. (SCPS) is the latest event in its major technical and marketing well as case studies from brands successfully positioned itself as has been developing a “bee line-up of conferences, which issues in this premier edition and ingredients companies. one of the biggest international box” to give bee swarms a also include the Sustainable of the SCPS, we hope brands The second session focuses natural cleansing products is new home, especially in city Food Summits (SFS) in will start cleaning up their on Green Ingredients. A Ecover. The Belgian company areas. In cooperation with Amsterdam, San Francisco and formulations.” speaker from the European is this year’s SCPS keynote. several German organic Sao Paulo and the Sustainable The two-day summit will certification association Founded in 1979 its products supermarket chains, Ecover Cosmetics Summits (SCS) in kick off with two information Ecogarantie will offer an are distributed in around 40 helped to raffle off these bee New York, Paris, Hong Kong sessions. Sustainability & update on the standards for countries worldwide. Besides boxes. For further information and Sao Paulo. Marketing Update covers the natural and organic home household cleaners and on the SCPS, visit www. Amarjit Sahota of Organic state of the European market care and there will be a washing machine products, the sustainablecleaningsummit. Monitor comments: “Home for green household products. presentation on sustainable Ecover line-up also includes com

ECHINACEA of recovered patients after against respiratory tract use, intermediate doctor (Continued from page 20) 10 days of treatment with infections. visits, use of over-the-counter Echinaforce Hotdrink. “It is rewarding to see an medications for symptoms, and 48.8%, and 90.1% and “This is yet another herbal products manufactur- “ability to return to normal 84.8%, respectively. significant human clinical trial er investing resources in a daily activities,” or physician Statistical analyses revealed that helps to document the well-designed clinical study on and patient-reported efficacy that the two treatments clinical benefits of this specific a phytotherapeutic product,” of the treatments. were, in fact, non-inferior Swiss echinacea extract,” said noted Stefan Gafner, PhD, “Echinaforce Hotdrink has to each other; that is, they Mark Blumenthal, founder ABC’s chief science officer. here been demonstrated as were approximately equal and executive director of the “The combination of echina- attractive therapy for acute in their therapeutic effects. American Botanical Council, cea and European elderberry influenza treatment with better When the researchers looked a leading non-profit research has resulted in the same treat- safety and comparable efficacy at a subgroup of patients and education organization. ment outcome as the stan- profile to the neuraminidase with laboratory-confirmed “The size of this trial — Echinacea flower. dard drug oseltamivir in the inhibitor Oseltamivir. Its influenza (as opposed to those 473 patients — is one of Credit: Sean Watson 123rf.com study population, providing availability as over-the-counter with a clinical flu diagnosis), the largest echinacea clinical evidence for the safety and medicine allows for a very recovery rates still did not vary trials ever published,” added — with 755 subjects — was efficacy of this product.” early treatment start, which is between the two actives. Blumenthal, who noted that conducted with the same There were also no statistically central for treatment success Finally, there was a trend the largest echinacea clinical Echinaforce extract, and significant differences between with any intervention,” the towards a higher proportion trial in the scientific literature showed a preventive effect groups in terms of antibiotic authors concluded.

www.organicwellnessnews.com 21 UHTCO’s high quality Peruvian ‘superfoods’ launch into north Asia the Peruvian Harvest range of into Asian markets such as By Warren Beaumont ancient and traditional foods, Hong Kong, Macau, the China UHTCO, a Canadian supplier Maca Pro, Yacon pro, Camu provinces of Guangdong and of high quality, nutritious Camu C, Purple Corn C3G, Guangzhou, Malaysia and natural health and food Cacao XP, and Wira Sacha Singapore,” Jorge Urena said. ingredients and supplements Inchi Omega Oil. “The NOPA trade show was known as ‘superfoods’ from UHTCO, which has a definitely a successful show Peru that includes its own presence in Canada, the US for us, it was busy all the brands of natural and certified and Europe, has been selling time, every day. People really organic products, has officially into China for some time were interested in quality and launched into Hong Kong and and has just launched into pleased about our products, as China following the recent Hong Kong with the Peruvian they had never seen anything Natural & Organic Products Harvest range, UHTCO like them. Asia 2015, Hong Kong show. president and CEO Jorge “Overall, we’re happy with The company believes Urena, and European manager the results and reaction of in good environmental Markus Pandur said. the public. We were visited management and conservation At Natural & Organic by many companies from of the biodiversity and Products Asia, Hong Kong, At the iDetox’s showroom Jorge Urena and Markus Pandur (on right), with Carmen Hong Kong, China, Taiwan supports Fair Trade practices, Jorge and Markus met with and Anita Cheung (middle). and Indonesia, but as well and in having the ancient their new distribution partner from other parts of the world and traditional superfoods for China/Hong Kong, Anita The Natural & Organic i-Detox are considered including Australia, New grown and processed in ways S.K. Cheung of i-Detox Products Asia show was held pioneers of the introduction Zealand and even the US. We that retain and bring out the International Limited, who was at the Hong Kong Convention of (Andean) Superfoods obtained very good leads, for superior nutritional properties appointed after a meeting at the & Exhibition Centre, August into Hong Kong, and as the sure we anticipate growth and of the foods for your health. Natural & Organic Products 26-28. distributor will promote and market share increase.” Products and brands include Europe London this April. “Anita and Carmen from sell UHTCO organic products See UHTCO on page 28 Colombia could become a leading player in the organic sector

By Adriana Michael and Sara Rengifo enough in the global context. geography for many crops in and International Forum for of certification agency “We should look for high demand such as coffee, Organic Farming celebrated ECORCERT, ecopreneurs Increased demand for produce Colombia’s food safety, tropical fruits and superfoods on July 22 and 23rd, current Natalia Cuadros of Granja free from synthetic pesticides import substitution, and like Physalis and quinoa. initiatives to stimulate Hortifresco S.A.S., Karen and fertilizers in export markets export expansion. This is Efforts to start organic organic farming and local Langton Barreto of Tiendas is attracting Colombian food possible if we start to harvest production began in 1998, but consumption of organic food La Canasta, and Richard entrepreneurs and exporters organic products, like fruits the lack of a clear policy and were presented. Probst Bruce of GreenBizz to re-think farming practices. and vegetables,” he said. government involvement at Organized by the Bogota Consulting SAS. Seeking natural fertilizers, Colombia is one of the all levels and in coordination Chamber of Commerce International guest speakers

• 1 - (From L to R) Luis Betancur of FEDEORGANICOS, Adriana Michael of Organic & Wellness News O.W.N. Juan David Castaño of the Bogota Chamber of Commerce, Joern Berger of Organic Services GmbH and Ming Liu of Organics Brasil • 2 - Importers Vanessa Parra and Sebastian Zamora of Andean Valley Colombia, with Karen Lancton Barreto of La Canasta, a successul weekly home delivery service of organic and naturally grown and low processed foods • 3 - Bogota was the first city to introduce the “ciclovia”: stretches of main roads closed exclusively for bikers and pedestrians every Sunday morning. The successful initiative has been adopted in other cities and also in New York, Berlin and Ottawa. biological pest control, more leading producers of tropical with the private sector has in cooperation with included Ming Liu, project crop rotation and even organic fruits and coffee in the western left the country behind in the Fedeorgánicos, a business director of Organics Brasil, certification is now seen as a hemisphere. It has the world’s development of its organic movement of organic a private-public program to way to increase productivity second richest biodiversity, sector, compared to its enterprises, the Forum was a increase international visibility and competitiveness. thanks to its location in the neighbors. success, attracting over 800 and trade of Brazilian organic The Colombian Minister Northern part of the continent For instance Colombia, entrepreneurs, consultants, and sustainable producers; of Agriculture, Aurelio between the Pacific and the known for its coffee and the certification agencies and other Jörn Berger, project manager Iragorri, stated recently Atlantic oceans. The Andean famous campaign of Juan industry players. The two-day with the German consulting during an interview for the mountains cross along its Valdes, is in 12th place as agenda included seminars, firm Organic Services GmbH; Dinero Magazine, that the central territory and in the a producer of organic coffee, workshops and trade show for and Adriana Michael, founder country should adjust its South, it shares part of the behind other Latin countries members of Fedeorganicos to and editor in chief of Organic products offering and avoid Amazon rainforest. The Latin not even previously known as display their goods. & Wellness News (O.W.N.) wasting time in conventional American country enjoys coffee growers. Among the speakers According to Adriana del foodstuffs that are not active ideal climate conditions and During the III National invited were Marie Mercui See COLOMBIA on next page 22 Organic & Wellness News Fall 2015 More international exhibitors at Natexpo, top organic French fair

By Warren Beaumont part from over 20 different international exhibitors; it also Natexpo has consequently French consumers out of 10 countries. Newcomers such as brings together the stands of become an essential trade purchased organic at least once The French bi-annual event for Peru, Turkey, Luxembourg, suppliers of organic products, event in the Fall season to in 2014, and 6 out of 10 did so organic and ecological products Romania, Madagascar and overseas certifying bodies and learn the latest international at least once a month. returns to Paris Nord Villepinte Mexico bolster the list of collective national pavilions. developments in the fields of Another first for Natexpo Exhibition Centre this October represented countries. Bioitalia This new international sector organic food, supplements, 2015 located within the 18-20th. Natexpo is an excellent (Italian association for organic rounds out the four themed cosmetics and other products Eco-friendly Solutions sector way of entering the French producers), Certysis (a sectors which are easily made under ecologically is a feature entirely devoted

At Natexpo 2013 • 1 - Strong interest from visitors at the Sud Ouest France exhibits • 2 - Dairy foods, cheese presentation • 3 - Organic (Bio) food area market, and it also provides Belgian certification body), identifiable to make for an friendly methods and to the organic store of the French professionals with a and Naturecrops (a specialist efficient visitor experience. guidelines. future. The new space aims to window on the world for their in organic quinoa from the * Organic & Tasty: foods The show is a reflection provide support to specialist exports. Netherlands) are also among and wines; of the booming French and retail outlets faced with a host The high-end event is the registered exhibitors. * Health & Fitness: health international markets. France of developments observed in expanding and expecting more Besides France visitors will food and food supplements; is the strongest organic market recent years. professionals not only from also be able to meet up again * Natural Beauty: cosmetics in Europe after Germany. Natexpo is an initiative of French European speaking with exhibitors from the and personal hygiene; For organic food alone it is Natexbio, the Federation of countries, but also from most traditionally represented * Eco-friendly Solutions: estimated to be worth 5 billion the French organic sector, Germany, Spain and other countries: Germany, Belgium, personal accessories, euros at the end of 2014 across produced by the Spas Group. parts of the continent and the Italy, Great Britain, Spain and household products, shop all distribution channels, a For further information, look rest of the world. Switzerland. The show will also equipment. 10% rise on 2013. Nearly 9 up: www.natexpo.com Over 550 exhibitors and be welcoming foreign visitor 14,000 visitors are expected to delegations from countries attend Natexpo this year. At including the Netherlands and the last show, 12% of visitors Canada. came from abroad, representing For the very first time 64 countries. at Natexpo, international This year Natexpo has food and dietary products already recorded an increase will all be grouped together in its international figures, in a single dedicated sector. with around a hundred non - This International Zone will French exhibitors due to take give enhanced visibility to

COLOMBIA updated, as it was based on the (Continued from page 22) European norm of 1991. “One problem we are facing is Pilar Rojas Mayorga, business that the traces of pesticides and consultant at the Bogota other toxic agrochemicals are Chamber of Commerce, showing in the fresh produce local demand for fresh and Colombia is exporting. Now ecological food has risen in more tests are conducted when the last five years: “We have a cargo is landing in Europe or seen more eco-shops and the United States, and if the new products in the national traces are high, the containers market.” are declined, a significant loss Colombia currently has for the Colombian exporters. 53,000 hectares dedicated to On the other hand, Mr. organic production, which is Betancour Zuluaga said that just one percent of the total since the first edition of the area for food production. Forum the ecological sector has Another estimated 40,000 improved: “We have noticed a hectares are farmed avoiding better understanding among synthetic inputs but are not producers and consumers. certified. Nowadays consumers can Luis Betancour Zuluaga, better recognize an organic president of Fedeorgánicos, product and the ecological indicated that Colombia’ enterprises know more about national organic seal has been development and production. available since 2006, but there They are aware also of the is the need to develop the advantages of this kind of legal framework to validate the production”. seal. The legislation has to be See COLOMBIA on next page www.organicwellnessnews.com 23 New Nordic introduces ﬁrst organic ﬁsh oil been done before, explained By Ditte Christina Lustrup and Joseph Unger Bergman Jensen, New Nordic CEO. The capsules are made Scandinavian-based New using organic vegetable Nordic has begun selling the ingredients, and will soon first organic fish oil capsule in be available in other Nordic the world this year. Produced countries, the EU, and in Denmark, it was first Canada. launched in that country in “We’ve just launched it as March under the brand Dansk fast as possible because we Ørred™ and as Nordic Fish Karl Kristian Bergman Jensen, think it is a good product,” Oil™ elsewhere. Karl Kristian co-founder of New Nordic in Sweden. stated Bergman Jensen. While Bergman Jensen and Marinus other products have been Blaabjerg Sørensen founded other fish oils on the market, launched on a detailed plan the company in 1990. Since New Nordic’s organic fish oil and marketing budget, it was then, New Nordic has built a is cold pressed shortly after different with the organic fish global reputation and success the fish have been taken from oil, he explained. “There are with its large variety of food the water and is not heated or some products where you just supplements including red mixed with any chemicals. have a good gut feeling about krill oil and EYEQ fish oil This more natural process it.” that do not carry organic results in a combination of New Nordic has it certification. More than fatty acids that reflect what headquarters in Malmö, 50,000 outlets in 50 countries is naturally found in the fish, Sweden, home of the young around the world sell their including a wider spectrum fair Natural Products products. So when consultant of fatty acids and a lower, Scandinavia that takes place Henrik Uth, suggested last unaltered content of the parallel to Nordic Food year they should add organic essential fatty acids EPA and in November. The firm’s fish oil to the product line, it DHP. To preserve the oil production, logistics and was a natural and swift course and protect it from turning quality control are in Roskilde, of action. rancid, New Nordic uses Denmark. The company has a New Nordic was able to organic rosemary, which has dynamic workforce of around source the certified organic been approved by the EU as a 40 employees. fish from a rainbow trout farm preservative. Besides attending the fair in Denmark that invested in a The main challenge was in Malmö New Nordic will particular processing plant for to create a fish oil capsule also be present at this year’s cold pressing fish oil from the that was both organic and Natural Products Expo East in fish already being farmed for capable of containing liquids, Baltimore and the CHFA in fillets. In contrast to most something that has not Toronto.

COLOMBIA among small and medium- brands is also opening.” Last sized enterprises, will have year, Colombia experienced (Continued from page 23) a “macro business round”, a 14% growth of foreign which will be an excellent visitors, almost 2 million, Bioexpo back in Bogotá opportunity for those who are according to the country’s This year Bogotá will also looking for innovative ideas Ministry of Commerce, host the VI edition of Bioexpo. and green and sustainable Industry and Tourism. This event is organized by businesses, and for those who In the last few years, the Colombian Ministry of have already launched their Colombia has been present Environment and Sustainable eco-products to the market. with a pavilion at BIOFACH Development, in cooperation The organizers of Bioexpo Germany, the international with the Cundinamarca’s 2015 expect corporate buyers fair for organic and Autonomous Corporation from around 100 large firms sustainable products. And (CCA), the Botanical Garden and more than 600 small and more firms carry organic of Bogotá and Propaís (the medium-sized enterprises USDA and EU certification micro enterprises promotion offering their products. The or include natural ingredients agency). Bioexpo will take event will also be open to in their lines when showing at place at the city’s Botanical the general public to increase the Colombia pavilion during Garden from 4th to 7th of awareness. fairs such as Sial Canada, November. “Interest in healthy products Anuga, and Fruitlogistica. Bioexpo was born as a for local consumption and “It has been a long journey, place to promote sustainable exports is growing around and more ground needs to production liaisons with the country, not only in be covered,” said Alex von the exploitation of natural Bogotá,” said Vanessa Parra Loebell of Bioplaza, for years resources, organic products of Andean Valley Colombia. the first and only real natural and environmental services “Colombia’s main cities and organic retail shop in with high potential in national host a growing variety of Bogota, that recently started and international markets. quality restaurants and hotels opening franchises. “We see The event, that aims demanding locally grown that the organic sector in to increase information organic foods. The market for Colombia has finally taken and trade opportunities well known green imported off.” Organic & Wellness News Fall 2015 Baobab - superfood with a social conscience www.certifiedfood.de/en By Annemarie Kruse Baobab ingredients are demand for baobab products. now increasingly turning up To this end, Aduna has One of the latest superfoods to in cosmetics in Europe and built an entire social media hit the organic food industry is the US. German salon brand and advertising campaign baobab. The baobab tree (its Rosa Graf, for example, has around the hash tag generic name is Adansonia, a baobab product range that #makebaobabfamous. The after the French botanist includes an ampoule, light company, founded by Nick Michel Adanson) is often cream and 24-hour cream. Salter and Andrew Hunt from called “monkey bread tree” Natural beauty brand Burt’s the UK, successfully pitched since monkeys are said to Bees from the US also sells its business plan in the Virgin consume its fruit. a range of baobab products Pitch to the Rich competition, Another name for the baobab including a shampoo and winning 100,000 GBP to is “upside down tree” which conditioner, a hand cream support their campaign. refers to the tree’s distinctive shape: a very broad, thick trunk and spindly branches that are reminiscent of roots. International Trade Show The baobab only grows leaves Business Match & Conference for around four months per year, and its blossoms only Port of Hamburg, Convention Center bloom for 24 hours. November 25-26, 2015 There are several different species of baobabs, which The platform for trusted certified raw materials from are primarily native to semi- sustainable sources: Organic, Vegan, Gluten-Free, arid regions in Western, Anti-Allergen, Ethically Grown, Regional, Ecologically Central, Southern and Eastern Sourced. Africa. The most common baobab species is adansonia Ecological Know-How digitata, which grows across Product Sourcing most of the African continent, International Contacts/Networking in parts of the Arab Peninsula Offerings of a broad spectrum of raw ingredients and the Penang area of and semi-finished goods – from basic raw natural Malaysia. materials to the latest innovative value-added Depending on the species products from certified and trusted sources, for baobabs can be up to 25 m example, Quinoa, Chia, Moringa, Agave and other tall and its trunks can have a UK based firm Aduna is committed to make the Baobab, known in Africa as the superfoods, certified foods from Oats of Emmer and diameter of up to 10m. And tree of life, internationally famous. Einkorn, to Vegetables, Fruit and Fish. although baobabs look dry and grey on the outside, their and intensive body lotion. Aduna is working together Visitors will include processors and manufacturers, trunks store massive amounts UK organic brand Akamuti with a grass-roots organization formulators and traders of water. Traditionally each sells a baobab face oil while to harvest the baobab fruit part of the tree is consumed: Demeter-certified organic from women’s cooperatives The unique combination of Trade Show & pulp, leaves and fruits brand Martina Gebhardt from in rural areas of the Western Conference will guarantee for all a crowd of high- in a broad range of foods, Germany has an attractive Africa countries of Ghana and caliber, international contacts and successful beverages and traditional baobab foot care range. Senegal. Currently, there are networking. African medicine; the fibres of Baobab beauty and food eleven women’s communities This Trade Show is a platform that not only brings the bark is used for clothing, manufacturers often combine that supply Aduna with together supply and demand, it will inspire you for ropes, nets, baskets, boxes their business with a fair trade baobab. new products and marketing ideas, and assist you and other household articles, angle. US fair trade beauty The company buys the finding potential partners for implementation. and the roots produce a red brand Alaffia, for example, baobab fruits at a fair price dye. The pollen is a useful specializes in cosmetics made from these local farmers and ingredient for a type of glue. with ingredients sourced markets the products in the in West Africa, including UK and internationally. The Baobab beauty baobab and shea butter. The products are packaged in eye- Baobab oil, pulp and company works with women’s catching containers that are leaf extracts are popular cooperatives, funding decorated with a classic African ingredients in cosmetics community projects in central wax print pattern. Besides formulation, especially in Togo to help alleviate poverty baobab, Aduna’s online store anti-ageing and moisturizing and advance gender equality. also sells moringa powder, beauty products. Baobab oil, Social business brand Aduna which is also sourced from in particular, is often used from the UK is going one local African communities. to stabilize oil blends or as step further. The company Every year, ten percent of a moisturizing substitute for says that it wants to make the Aduna’s profits go to the plant butter in emulsions and baobab internationally famous Aduna Foundation. The lighter creams. Thanks to its so rural African communities Foundation exists to support Don’t Miss Out very high percentage of fatty can profit from a resulting small-scale African producers Business Match, Trade Event & Conference. acids, especially palmitic, oleic boost in the global baobab in marketing their products In the heart of the action at the Port of Hamburg. and linoleic acid, baobab oil trade. internationally. It focuses on To enjoy more benefits and obtain better results, has superior moisturizing and According to Aduna, some social innovation, capacity reserve your spot today. anti-oxidant properties, which 70% of Africans live in rural building and regulatory issues. makes it a popular skin care areas, and around 90% of According to a company’s for dehydrated and matured these communities depend on release “the EU has very strict Contact: skin and skin whose barrier small-scale agriculture, which laws for natural products, Claus Hähnel function has been disturbed. usually includes baobab trees. many of which have the EXXPOEVENT GmbH And the leaf extract of the Each tree is community owned effect of excluding producers Bahnhofstraße 12 baobab tree, with high levels and wild-harvested, primarily from developing countries. 78462 Konstanz of flavonoids, tannic acid and by women, and up to 10 Punching through the red tape catechins, is widely used in million African households requires major investment Tel. 0049 7531 / 36808-0 formulations for acne-prone, could directly benefit from an that goes beyond the reach of Fax 0049 7531 / 36808-20 impure and sensitive skin. increase in the international small-scale producers”. www.organicwellnessnews.com [email protected] analyzed by EWG for the 2015 EWG identiﬁes 12 cancer causing chemicals Shopper’s Guide contained By Warren Beaumont The top 12 worst chemicals are: pesticide residues - a surprising finding in the face of soaring US non-profit, human health 1 Bisphenol A (BPA) consumer demand for food without agricultural chemicals, and environment advocacy 2 Atrazine group the Environmental EWG reported. Working Group (EWG) has 3 Organophosphate pesticides EWG said that USDA tests released its EWG’s Dirty 4 Dibutyl Phthalate (DBP) found a total 165 different Dozen; Cancer prevention 5 Lead pesticides on thousands of Edition, its latest consumer fruit and vegetables samples guide that highlights 12 of 6 Mercury examined in 2013. the worst chemicals that are 7 PFCs (polyflurochemicals). Apple orchard pesticide spraying. “The bottom line is people do known to disrupt cancer- 8 Phthalates not want to eat pesticides with related pathways that gives their fruits and vegetables,” said consumers tips on how to 9 Diethlyhexyl Phthalate (DEHP) Ken Cook, EWG’s president avoid them. 10 PDDEs (fire retardents) and cofounder. “That’s why we EWG said that from BPA to 11 Triclosan will continue telling shoppers lead and mercury, there are about agricultural chemicals many potentially carcinogenic 12 Nonylphenol that turn up on their produce, chemicals EWG has long and we hope we will inform, recommended you avoid. to also disrupt cancer-related and ultimately, empower them Now, thanks to the ground pathways — known as cancer to eat cleaner.” breaking work of the Halifax hallmarks. Look up: Apples tend to have the Project, we’re learning that http://www.ewg.org/research/ most pesticides because of the certain combinations of these ewgs-dirty-dozen-cancer- chemicals applied to the crop and other chemicals could prevention-edition before and after harvest to cause cancer by disrupting “You may be surprised by preserve them longer, analysts multiple pathways and some of the chemicals that said. overwhelming the body’s made EWG’s latest list. Take Other produce items on the defences. atrazine – a chemical so potent 2015 Dirty Dozen™ list are Organic produce, Aboutlife, Sydney Australia. “Scientists are only beginning that male frogs exposed to low strawberries, grapes, celery, to investigate how certain levels of it can turn into female spinach, sweet bell peppers, chemicals may interact frogs. It is also one of the most Apples top Dirty Dozen new analysis of US government cucumbers, cherry tomatoes, to contribute to cancer widely used herbicides in the list for 5th year data. Apples turned up with the imported snap peas and development. But given that U.S.,” EWG said. Earlier this year, EWG highest number of pesticides potatoes. we live in a sea of chemicals, it “Adopting a healthy lifestyle revealed that apples, peaches, for the fifth year in a row, Since leafy greens and hot makes sense to begin reducing is key to reducing your risk of and nectarines topped EWG’s while peaches and nectarines peppers were frequently exposures to ones we know are cancer, but cutting down on Shopper’s Guide to Pesticides moved up to the second and contaminated with insecticides bad actors,” EWG said. the number of toxic chemicals in Produce Dirty Dozen™ third spots. that are particularly toxic to Here are EWG’s tips for in your life is also critical to list of the dirtiest, or most Nearly two-thirds of produce human health, EWG highlights avoiding 12 harmful chemicals keeping you and your family pesticide-contaminated, fruits samples tested by the U.S. these items in its Dirty Dozen that have now been found healthy and cancer-free.” and vegetables, according to a Department of Agriculture and Plus™ category. Happy Tree: The coconut water from the north

By RuthMoisa Stoute and Adriana Michael ground water that makes its The main challenge has been way up through the roots of how to offer maple water in its Naturally flavored bottled the tree, replenishing the tree natural form – unpasteurized waters continue to be the with vital nutrients. and without preservatives or craze with consumers who It has the same consistency additives – all year round!”, are consistently looking for as water but with a woody the company said. the next best thing promoting sweetness. And though keeping it raw health and well-being. Don’t worry about over and organic means a limited The bottled water industry is harvesting, Happy Tree tells shelf life, the company is keen a $13 billion business where its consumer audience. “A on not compromising these everyone on the Who’s Who typical tree has 200 gallons traits. Even the packaging list of beverage production is of water running through it. chosen for the product had looking to infuse water with This past spring we took an to be sustainable. Our bottles vitamin-rich concoctions. (average) 12 gallons per tree” are BPA-free, made in the According to the Beverage it tweeted last week. US, and 100% recyclable. Marketing Corporation, water Only formed last year, the We obviously rather drink it consumption is enjoying an company announced in July straight from the tree, but we all-time high in the U.S with that its sales had already tripled selected the next best viable bottled water sales having since March. It expanded its option as far as sustainability is grown by more that 7 per cent product line in June to include concerned”, they added. last year. Siblings Chaim (L), Ari (R ) and their sister Nomi Tolwin, founders of Happy Tree a version of maple water with The company was able to Now, the Zegler trend-o- a lemon twist. partner with Whole Foods meter is telling us that “tree serving) of coconut water. Native Americans enjoyed it Growing consumer interest Market to have the products water” is among the hottest The irony is, according to to celebrate Spring, and it’s in Happy Tree Raw Organic available in about half of their new foods for 2015. Coconut Happy Tree, innovator of enjoyed in South Korea as a Maple Water comes with stores, including stores in water, step aside! Asparagus the first cold pressed/HPP health cleanse”, the company a challenge: supplying New York City, Los Angeles, water, see you later! The new maple water, this “new kid” told OWN. customers with a product that Phoenix and Seattle markets. kid on the block it seems on the shelves of retail stores Maple water, not to be is produced for a very small They can also be found in is maple water, boasting of has been around for a long confused with maple syrup, is portion of the year. “Maple many health grocers across the close to 50 different nutrients time. “Maple water has the sap tapped directly from water flows just once a year – country, including The Fresh but only half the calories and been cherished as a health the maple tree during the in the spring – when the trees’ Market, Bristol Farms, Kings sugars (25 calories per 250 ml tonic for thousands of years. spring season. The sap is pure nutrients are in abundance... and Mom’s. 26 Organic & Wellness News Fall 2015 Birch Water: Tapping into the Power of the Birch Tree global sensation. it’s detoxifying, low-calorie recycled plastic. The company remedy. It helps in to treat By Joseph Unger and Ditte Christina Lustrup As word about the benefits of rehydrating properties. sells its line of birch waters arthritis, kidney, liver and skin the traditional folk drink has Today Sealand Birk organic in glass bottles, cans and problems, hair loss, and other Throughout history, birch spread, demand has increased birch tree water is sold on-line boxed cardboard made from health conditions. trees have served regional so dramatically; birch water and in stores in more than birch bark. They’re available Birch water has many cultures with wood, medicine, is being compared to coconut 12 countries, including the in five flavors: Elderflower, similarities to coconut and paper. Now the sap is water. Its rapid emergence is EU, US, Australia and New Blueberry, Raspberry, Ginger/ water. It contains vitamins, becoming a favorite health gaining more attention for the Zealand. The drink comes Lime, and Original. electrolytes, antioxidants, and drink known as birch water. quickly expanding functional from organic birch trees on a small amounts of minerals Sealand Birk, the Danish foods category of plant and farm in Finland that took two Health Benefits including potassium, calcium, company, founded in 2011 tree waters. Long known years to acquire certification. Even though the constant iron, magnesium, and sodium. by Lars Poulsen, has increased for its naturally sweet and Lightly pasteurized at the scrutiny of traditional medicine Its sweetness comes from the production from 300,000 pleasing taste in Scandinavia, farm and with ascorbic acid requires substantiation of fructose and xylitol available bottles per year to about 5 Russia and China, birch added as a preservative, the claims of health benefits, birch in the tree sap. Xylitol is now million bottles per year while water is becoming popular birch water is bottled in sap has been used and valued being used as a commercial the drink becomes a new among those attracted to Sealand, Denmark using for hundreds of years as a folk See next page

Could Chufa Be the New Quinoa? “I wish that Chufa will come Chufa. Though the public is to stay… and that people will very positive about chufa, they By Ditte Christina Lustrup potassium as coconut water. to Valenchiainternationale. learn how to use it, and keep hope companies respond to Furthermore chufa is rich com, Valencia alone is using it for the rest of their consumer interest and begin Though chufa, also named in magnesium, calcium, estimated to produce around lives,”said Maria José. “I would using chufa in more of their tiger nut, is still a fairly new phosphorus, copper, zinc and 50 million tons of horchata like chufa to become just as products. superfood on the health-food vitamin E. It also holds an scene, Nordic Chufa hopes exceptional high content of that it will become just as fiber, which has been shown popular and well known as to protect against several quinoa. lifestyle diseases. According Maria José Perez and Liz to the Nordic Nutrition Christiansen founded Nordic Recommendations (2012), a Chufa in 2013 with the high fiber diet can help protect mission of bringing organic against cardiovascular disease, chufa to the Danish market. colorectal cancer and is also Now, three years later, linked to a lower risk of type- Nordic Chufa’s products are 2 diabetes and lower body available in most health food weight. stores around the country. While people living in the And Maria José hopes that Mediterranean region have the word about chufa will long known about its health keep on spreading and that benefits, it’s only a few years chufa will go from trendy, to ago that chufa was discovered mainstream. by the northwestern part of Just like quinoa, chufa is the world. Liz Christiansen and Maria José Perez, founders of Display of dried chufa, flour and cookies at Natural Products Nordic Chufa Scandinavia an ancient food, which has In 2013, the same year as been known and cultivated for Nordic Chufa was founded, thousands of years. Whereas Organic Gemini was the each year. normal as quinoa is today. Whether or not chufa quinoa is a grain that originates first to introduce organic Both Nordic Chufa and Fifteen years ago no one knew becomes as mainstream from South America, chufa is chufa and chufa products to Organic Gemini import their about quinoa, but today most and popular as quinoa, it is a tuber, which comes from the the US market. (See story in chufa products from Valencia, people know what quinoa is,” yet for the future to show. Mediterranean and Northern the Summer 2015 edition of where it is sent after being she continued. Considering its high nutrient Africa. O.W.N.) harvested in Niger, Africa. For this to happen, she hopes profile and many uses, there’s Chufa is also gluten free and Just as quinoa can be used in Maria José and Liz both that more Danish companies reason to believe it’s on the has a high nutrient profile many different ways, so too can stumbled upon chufa in will start using chufa in right course. which exceeds that found in chufa. Products include chufa Spain many years ago, but it their products. So far only Nordic Chufa will be most other tubers. It is rich flour, granola, and horchata, wasn’t until they discovered Aurion, a danish organic and attending the regional health in healthy monounsaturated a vegetable milky drink the many health benefits biodynamic bakery , has used expo in Vejle in Denmark, fatty acids, contains 5 times made with chufa, water and of the tuber, that they got chufa in their organic bread. and in the fall they will be at as much iron as beets, and sweetener. In Spain, horchata the idea to bring chufa and This has been one of the the international Nordic Food has almost twice as much is a popular drink. According horchata to Denmark. biggest challenges for Nordic Fair in Malmö.

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www.organicwellnessnews.com 27 More international organics boost Natural Products Scandinavia

By O.W.N. News Network In 2014, attendance was as high as 38% in Sweden supporting the show. up 13%. By the time doors and 30% in Norway, it is The UK’s Soil Association Taking place on 1-2 November closed on its third edition, innovations like those being Certification will return for in Malmö, Sweden, Natural Natural Products Scandinavia showcased at Nordic Organic a third year, with three new Products Scandinavia will had welcomed 3,558 industry Food Fair that has helped to exhibitors confirmed on the boast exhibiting companies professionals, compared to fuel this expansion. pavilion. from 27 different countries. (compared to 3,158 in 2013 Spain’s presence this year will Visitors to both shows will Returning pavilions include and received a wealth of have the Andalusian Pavilion benefit from access to the KRAV (Sweden), Organic positive feedback. Reflecting (hosted by EXTENDA latest natural food and drink Denmark, Menigo (Sweden), its strong international appeal, export promotion and trade products from world-leading Soil Association Certification buyers from 51 different agency) and the Valencian brands. Top brands include (UK), Agrarmarkt Austria countries (including as far pavilion (hosted by Fedacova), V-Sell (Sweden), Planet Marketing, and Andalusia afield as Canada and China) which will bring together Organic (UK), Lifefood (Spain). were in attendance last year. eleven companies.The Greek (Czech Republic), Veganz

“Birch tree water is similar to coconut water and is becoming a global sensation” sweetener because it is low in calories and doesn’t raise blood sugar levels. It also reduces tooth decay and strengthens tooth enamel. “With the right marketing Natural Products Scandinavia attracts visitors and exhibitors that value quality and unique products and solutions and distribution strategies, The Nordic region’s only While the majority hailed from pavilion is hosted by EU Safe, (Germany), Dagsmeja AB these new waters will be a $2 dedicated trade event for the Sweden and Denmark (61% Fresh, Simply Best, with fresh (Sweden), TypicalGreen billion business by 2025,” said natural health, nutrition, and 20% respectively), around produce. (Belgium), Goodtrade Julian Mellentin, director of beauty, skin care, and self-care 14% were international visitors Organic Denmark returns Scandinavia AB (Sweden), New Hope’s New Nutrition market is co-located to the from the United Kingdom, with a bigger pavilion at Leader Foods Oy (Finland), Business. “Birch sap is already Nordic Organic Food Fair, The Netherlands, Germany, Nordic Organic Food Fair and Pure Beginnings (South a big thing in Northern where Scandinavian food and and Spain. Norway, Finland is promoting fifteen Danish Africa), Garbanzo Snacks Ltd Europe, and it’s been there drink buyers will have even and Iceland added another 5% companies this year. (UK), and Feinstoff Vertriebs in Russia, Belarus and all the more opportunities to expand to the show’s bustling aisles. KRAV Sweden is back for (Austria). eastern European countries their international offerings This year, total sales for 2015 with more exhibitors For more information, as a natural thing,” said Lars with the introduction of organic food reached over and an even larger stand. The please visit www. Poulsen of Sealand Birk. With new pavilions from Belgium, €3.1 billion in the Nordic recently formed organisation naturalproductsscandinavia. the overwhelming success Valencia, and Greece this year. region. With growth rates Organic Sweden is also com of coconut water, industry analysts are predicting substantial growth in sales of UHTCO deliver consistency and they birch water as more flavors (Continued from page 22) stick with us, Mr Pandur said. are added, and distribution is Sales growth year-on-year, increased. UTHCO believes there is for the previous 12 months Sealand Birk harvests organic a good market in China as was 35 to 50 per cent, while birch water in a sustainable people are taking more care for this year so far it is 100 manner, encouraging forest of their health and consuming per cent sales growth, not just conservation. The process better quality foods and in price but in volume, Mr of tapping the tree involves beverages. For the last 13 Urena added. drilling a hole in the trunk and years, UHTCO has focused And with unique superfood then using a conduct to lead its efforts on its product products and ingredients the sap, or water, from the differentiation and the main that are minimally processed reason it is in business is the without additives that cater trunk to a container. When Visitor activity at the i-Detox stand, Natural & Organic Products Asia show treated properly, the trees are top quality, which it said for consumers ready-to-eat not harmed and can produce meets its promise. People see are many consumers that are our Peruvian products are not and easy-to-prepare needs, again in the future. They can that the product works and confused about what organic sourced at low prices due to the UHTCO range is assured be tapped only once a year then they promote the brand really means and about GMO their quality. Some are just of a good reception in for a short period between by word of mouth. foods, but that UHTCO’S after the Vitamin C content Asian markets as it has been late winter and early spring “Our success comes from our customers do really care but maca has 100 per cent positioning itself among the before the leaves form. During focus on differentiation. The about quality, and while it’s higher Vitamin C content most discerning customers. this time, each tree can deliver UHTCO organic maca is the always hard to explain this to We are supplying the best Natural Products Asia has around 200 liters of birch highest quality on the market. everyone such as the company’s quality in superfoods such as been a great fair and we are water. Our yacon syrup is coloured process of making the cacao, camu camu. We serve a niche already planning to return in Sealand Birch will be orange, while others are some wholesalers and retailers market that looks for products 2016 with our partners from attending the Nordic Food black,” Mr Urena said, adding understand this and can with real high performance. i-Detox. They are well known Fair in Malmö, Sweden in that the company’s products promote this difference. Our customers love what in this market and we feel November, and the Fancy are distinguished beyond just “New entrants to the organic we do. As a result we have they share our commitment Food Show in San Francisco organic certification. market try and come in and developed loyal and strong for excellence in everything we in January 2016. Markus Pandur said that there supply at lower prices, but relationships that allow us to do,” said Jorge Urena. 28 Organic & Wellness News Fall 2015 at the award-winning Scandinavian trade expo for Healthy Living, Nutrition, Natural Beauty and Self Care

Co-located

The Nordic Organic Food Fair The Natural Choice… will once again run alongside Firmly established in the industry calendar, Natural Products Natural Products Scandinavia and Scandinavia continues to be the annual Nordic event for the your entry ticket natural and organic products sectors. Dedicated to delivering will allow you to new brands, product innovations, free education and a whole attend both events. 1-2 November 2015 host of great new features for its fourth year, over 350 exhibiting For more information visit companies and thousands of industry buyers are expected to www.nordicorganicfoodfair.com attend the two day event.

Register online for your FREE TRADE PASS at www.naturalproductsscandinavia.com and quote Priority Code: NPSUK220 Back forgreat a fourth year! Calendar September 2015–2016

AUGUST OCTOBER 25-26 10-13 17-18 NATURAL & 26-28 6-7 ORGANIC BIOFACH NATURAL COSMETICS CERTIFIEDFOOD PRODUCTS Hamburg,Germany Nuremberg, Germany CONFERENCE EUROPE NATURAL www.biofach.com Ellington Hotel, Berlin, Germany www.certifiedfood.de/en London, UK & ORGANIC www.naturkosmetik- www. PRODUCTS ASIA 21-25 branchenkongress.de DECEMBER naturalproducts.co.uk Hong Kong Convention and GULFOOD Dubai, UAE Exhibition Centre/Wanchai, 10-14 1-3 www.naturalproducts.com.hk/en www.gulfood.com MAY ANUGA FOOD INGREDIENTS EUROPE Cologne, Germany Paris, France 5-7 www.figlobal.com MARCH 26-28 www.anuga.com VITAFOODS INTERNATIONAL Geneva, Switzerland 7-9 8-11 18-20 www.vitafoods.eu.com SIAL MIDDLE EAST FOODEX JAPAN Abu Dhabi, UAE Makuhari Messe, Japan EXPOALIMENTARIA PERU 5-7 www3.jma.or.jp/foodex/en/ Jockey Exhibition Center, NATEXPO www.sialme.com SIAL CHINA Lima, Peru Villepointe – Paris, France 10-12 Shanghai, China www.expoalimentariaperu.com www.natexpo.com JANUARY 2016 NATURAL PRODUCTS EXPO WEST www.sialchina.com Anaheim, USA 19-21 17-19 7-8 SUSTAINABLE COSMETICS www.expowest.com SEPTEMBER WINTER FANCY FOOD SHOW CHFA EXPO WEST SUMMIT San Francisco, USA 18-21 Vancouver, Canada 12-15 Paris, France www.specialtyfood.com COSMOPROF WORLDWIDE www.chfa.ca 26TH SANA www.sustainablecosmetics BOLOGNA Bologna, Italy summit.com 28-31 12-14 Bologna, Italy www.sana.it GUELPH ORGANIC CONFERENCE CPMA CANADIAN PRODUCE www.cosmoprof.com 23-25 Guelph-Ontario, Canada MARKETING ASSOCIATION 17-19 PMA FRESH SUMMIT www.guelphorganicconf.ca CONVENTION & TRADE SHOW Anaheim, CA, USA APRIL Montreal, Canada 29-31 www.freshsummit.com www.cpma.ca/en BIOFACH AMERICA THE MEXICAN HEALTHY FOOD 7- 9 – ALL THINGS ORGANIC NOVEMBER SUMMIT INGREDIENT MARKETPLACE 26-28 Co-located with NATURAL Puerto Vallarta, Mexico Orlando – FL, USA BIOFACH CHINA PRODUCTS EXPO EAST 1-2 www.healthyproductssummit.com www.marketplace.supplyside Shangai, China Baltimore, USA show.com www.biofach-china.com www.biofach-america.com NATURAL FEBRUARY 13-15 17-19 PRODUCTS SIAL CANADA JUNE 19TH CIHIE-CHINA SCANDINAVIA 3-5 Montreal, Canada Shanghai – China 8-11 co-located with FRUITLOGISTICA www.sialcanada.com www.chinaexhibition.com NORDIC ORGANIC FOOD FAIR Berlin, Germany 14-16 19-20 Fair Trade City, Malmo, Sweden www.fruitlogistica.de BIOFACH AMERICA LATINA – 20TH CIHIE-INTL ORGANIC FOOD CHFA EXPO EAST www.naturalproducts BIOBRAZIL FAIR 6-7 INDUSTRY EXPO Conference: 17-18 scandinavia.com Sao Paulo, Brazil Bejing, China The Metro Convention Centre, CHFA QUEBEC www.biofach-americalatina.com.br www.chinaexhibition.com Toronto, Canada 5-7 Montreal, Canada www.chfa.ca/tradeshows/chfa- www.chfa.ca 26-28 east SUMMER FANCY FOOD SHOW BIOFACH INDIA 10-12 New York, USA 28-30 Bangalore, India www.specialtyfood.com SUSTAINABLE COSMETICS www.biofach-india.com SUMMIT LATIN AMERICA BIOFACH JAPAN Dates may change without notice. Sao Paulo, Brazil co-located with Organic Expo www.sustainablecosmetics Tokyo, Japan For a complete list visit summit.com www.organic-expo.jp/en www.organicwellnessnews.com

30 Organic & Wellness News Fall 2015 BFW15_241-3x349-2_INT_OrganicWellnessNews.indd 1 08.07.15 10:33 for beverages, bakery, dairy, ice cream, jams, cereal and candy among other foods.

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