Veganz: at Full Steam Restaurants and Caterers Are
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FALL 2015 & Susta ic in n a organicwellnessnews.com a Over b g l r e O E g Years n t INGREDIENTS EVENTS LEGISLATION n i e t r c p 4 e CHIA WORLD : Update about the tiny Expoalimentaria: Best food show in the region Not all quinoa was made 0 r P.10 0 2 i n s ce n Sin e o s seed P.12 New: Sustainable Cleaning Products Summit P. 21 equal P.10 C The amazing Baobab P. 25 More new exhibitors at Expo East and New organic equivalency Have you tried birch and maple tree BIOFACH AMERICA P.15 agreement P.16 waters P.27 Coming up: Berlin’s Natural Chufa keeps making headlines P.27 Cosmetics P.20 Connect and share: @organicwnews Organic & Wellness News ENTREPRENEUR TRENDS Veganz: at full steam Restaurants and caterers are By Annemarie Kruse pushed for healthier menus Veganism continues to be one By Warren Beaumont Packaged food and beverages of the major influences in the that are organic, sustainable European organic industry. US foodservice wholesalers and Fairtrade certified may servicing restaurant & catering In Germany especially, vegan be missing out on growing markets, restaurants, event food is trending very strongly. demand for sustainable caterers and retail foodservice products coming from global In the country’s capital at mainstream supermarkets restaurant and catering and veganism has already become and specialist wholefood and retail foodservice channels, a part of the mainstream. No organic retailers are just some trend that is being seen in other city in Germany has so of the ‘catering’ channels where North America, the UK, many vegan cafés, restaurants there is increasing demand for Europe, Australia and many and retailers than Berlin. And organic and sustainable fresh other countries. supermarket chain Veganz has and packaged foods such as Specialist restaurant chains played a crucial role in this ancient grains, ‘superfoods’, such as Le Pain Quotidien, development. dairy-free, vegetarian and EXKi, Pret A Manger gluten-free, as consumers expanding globally, and The Veganz brand seek out healthier and tastier retailers with ever expanding foods and beverages, including organic and wholefood eat offers high quality ethnic and global flavours. See MENUS on page 4 products in attractive MERCHANDISING packaging Jan Bredack, Founder of Veganz, first vegan retail chain started in Berlin, Germany. ©Galya Feierman The bumpy way towards In just four years, the Berlin- Benz in Germany. In 2008, products and in early 2011 based Veganz chain has become I had a burnout and took opened the first Veganz store sustainable packaging the biggest Vegan supermarket some time off. Then I fell in in Berlin’s Prenzlauer Berg retail group in Europe. The love with a woman who was neighbourhood.” By Cíntia Taylor their sustainability ethics also company operates ten stores a vegetarian, so I tried out the The store was an immediate play an important role in in Germany, Austria and the vegetarian lifestyle and soon success. On opening day, As supermarket shelves consumer’s perception. But Czech Republic, has its own afterwards became a vegan. it was almost mobbed by become fuller with a larger how much of it translates into food label and successfully Back then it was difficult excited consumers. Today, offering of foods and reality? distributes its products in finding vegan foods, and I the chain has 170 employees beverages, the importance of “You can’t talk about several of Germany’s biggest stood in the grocery store and operates eight stores in the right packaging increases sustainable packaging,” says supermarket and drugstore wondering which products I Germany, three of them in as well. They must stand Professor Roland ten Klooster, chains. could buy - and that is when I Berlin. In June 2014 Veganz out from the competition who is the chair of Packaging Founder Jan Bredack explains hit upon the idea of opening a opened its first supermarket in while conveying a number Design and Management at how the Veganz group began: vegan supermarket! We found Vienna, the Austrian capital, of messages: the content, the the University of Twente, in “I was a manager, working a suitable location in Berlin, followed just one month later product’s image, its principles. The Netherlands. At the recent for car manufacturer Daimler found investors, staff and See VEGANZ on page 9 In the sector of organic foods, See PACKAGING on page 14 www.natexpo.com 18-19-20 OCT. 2015 BADGEYOUR ON The unique BtoB trade show based in France and dedicated to the organic products Ŕ FRANCE: Second European Organic Market Ŕ 600 exhibitors and 3 000 brands within 4 areas: Organic & Tasty, Paris Nord Villepinte Natural Beauty, Health & Fitness and Eco-friendly solutions )BMMŔ'SBODF Ŕ Discover the best innovations: Natexpo Awards and New Revealing organic trends Products Gallery Ŕ E vents & Special areas such as: Organic Cooking area, Food Supplements animation, Organic Trend Forum, … A show of Organised by www.natexpo.com EDITORIAL is a strong reason why great exposure in the food Table of contents consumers eat these service (see P.1,4,8). And Entrepreneur foods, but also shows that how more large supermarket Veganz: at full steam 1 health concerns are driving chains seeking expansion are UHTCO’s high quality Peruvian ‘superfoods’ launch into north Asia 22 consumers to increase their looking not only at mergers Food Service Restaurants and caterers are pushed for healthier menus 1 consumption of these foods. and acquisitions, but at A look at North American Restaurant & Catering Wholesalers 4 Adding seafood and/or cooperation and alliances US speciality gourmet outlets grow to top $18 billion in sales 8 vegetarian options on the (see P. 8,17,18). Superfoods, Merchandising one of OWN’s favorite topic The bumpy way towards sustainable packaging 1 menu can help to drive traffic covers this time the baobab, Retail and sales by broadening the birch and maple tree Going local is the new Global 7 appeal to those looking for Whole Foods new concept store set for 2016 16 waters (P. 25,26). Watch out Kroger’s King Soopers launches e-commerce for natural & organic 17 Adriana Michael, O.W.N, Founder something healthy to eat or for the versatile chufa (P.27) National CO+OP Grocers signs 6-year deal with UNFI 17 & editor in chief who simply like these foods. and Chia World starts with an E..Leclerc, Rewe strategic alliance to develop organics 18 Further, offering vegetarian Choices Market bulks up in Vancouver to move to 10 stores 18 According to Technomic’s interview with entrepreneur A.S. Watson opens health & beauty flagship store in Hong Kong 19 options will help attract Center of the Plate: Seafood & Juan Pablo Altamirano Mergers & Acquisitions younger consumers. Among Vegetarian Consumer Trend of GoldFoods USA (P.12). Canadian organic firms scale up with acquisitions of organic, those who eat vegetarian natural brands 8 Report released in March, Another topic of interest is or vegan entrées, far more efforts made to find solutions Ahold, Delhaize merger to tackle US market 17 67% of Americans indicated Australian Yarra Valley Snack Foods sold to Tyrrells UK 18 younger (45%) than older that a vegetarian meal can to our ever-growing volume Legislation & Certification (30%) consumers say they be just as satisfying as the of packaging, also in the New CODEX standard for quinoa proposed 10 follow a vegetarian or vegan US and Switzerland sign organic equivalency agreement 16 non-vegetarian version. natural and organic sector. diet. Read what Professor Roland Ingredients In addition, 74% of CHIA WORLD 12 However, while adding ten Klooster says on P.1. consumers who have Baobab - superfood with a social conscience 25 vegetarian dishes to menus Besides the established Happy Tree: The coconut water from the north 26 increased consumption of can help restaurants drive international fairs for natural Sealand Birk: Tapping into the Power of the Birch Tree 27 vegetarian options over the Could Chufa Be the New Quinoa? 27 sales, there is concern and organic products OWN past two years cite health as Health & Beauty when companies offering is covering more local and the reason. New Nordic introduces first organic fish oil 24 vegetarian foods make regional events such as the Special Report “Healthy menu options are incredible investments 3rd National & International Spotlight on the U.S. Market 15 becoming more important developing formulations that Forum for Organic Agriculture Country Profile to driving traffic and sales. mimic meat based foods. in Colombia and the Green Colombia could become a leading player in the organic sector 22 As operators add healthy Summit in Barbados. Imagine Trends One may wonder at what U.S. consumers see organics as healthier, but labeling is perceived fare to menus, they should extend those foods provide if every country could host as an “excuse to charge more” 15 consider seafood and real nutrition. To start at least one of such events Research vegetarian dishes if they exploring the vegan sector, each year? They offer a Botanical Council says echinacea preparation effective in early flu cases 20 EWG identifies 12 cancer-causing chemicals 26 align with their concept and our cover story features wonderful stage to nurture menu positioning,” the food relationships and build Events Veganz, the first international More foods with added value at Expoalimentaria 2015 10 researcher said. vegan retail food chain. This cooperation opportunities. Barbados hosts first Green Summit 11 Technomic’s report not edition also shows how Thanks for reading. See you Expo East and BIOFACH AMERICA attract more new exhibitors than ever 15 Australia’s new Naturally Good Expo backed by exhibitors 19 only confirms that health organic foods are finding at the fairs.