ASJMC INSIGHTSSpring 2013 INSIDE: Annual Survey of Mass Communication Students and Graduates Returns to Its Origins Mass Communication Programs Must Better Adapt to Changing Professional World Project Offers Insights on Engaging Millennial Students Scouting Reports: Using Surveys to Explore Prospective Students’ Knowledge, Attitudes and Values Student-Media Advisory Boards Operate Best When Given Clear Mandates From the Editor Keeping an Eye on the Forest By James L. Stewart ASJMCINSIGHTS ASJMC Insights Editor: James L. Stewart, Nicholls State University Layout/design and production: Lillian Coleman, AEJMC/ASJMC Submissions Submit queries and manuscripts to Dr. James L. Stewart, Insights Editor, Department of Mass Communication, Nicholls State Univer- sity, P.O. Box 2031, Thibodaux, LA 70310. E-mail:
[email protected]. Phone: 985-448-4586. Academic citations must be in APA or MLA styles. The Association of Schools of Journalism and Mass Communication (ASJMC) 234 Outlet Pointe Boulevard, Suite A Columbia, SC 29210-5667 803-798-0271 (phone) • 803-772-3509 (fax) ASJMC on the Web: www.asjmc.org ASJMC Insights is a publication of the Association of Schools of Journalism and Mass Communication. Copyright © 2013 by ASJMC All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including electronic, mechani- cal, photocopying, and recording, without the prior permission of the publisher. For information on getting permission for reprints and ex- cerpts, or ordering additional copies, contact
[email protected]. Opinions expressed in Insights are solely those of the authors and are not those of ASJMC or its officers. Insights is printed and bound in the United States of America.