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Syracuse University S.I. Newhouse School of Public Communications Spring 2008 Vol. 20 No. 2 David Rubin in 1990, the Year He Became Dean of the Newhouse School

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Syracuse University S.I. Newhouse School of Public Communications Spring 2008 Vol. 20 No. 2 David Rubin in 1990, the Year He Became Dean of the Newhouse School SyracuSe univerSity S.i. newhouSe School of Public communicationS SPring 2008 vol. 20 no. 2 David Rubin in 1990, the year he became dean of the Newhouse School. SyracuSe univerSity S.i. newhouSe School of Public communicationS SPring 2008 vol. 20 no. 2 Dean in this issue: David M. Rubin Dean’s Column 2 Executive Editor Wendy S. Loughlin G’95 New Dean Named 4 Editor Mirror Awards 5 Carol L. Boll Newhouse at Beijing 6 Contributors Jaime Winne Alvarez ’02 Student Protesters Remembered 7 Jim Baxter G’07, G’08 4 Aleta Burchyski G’08 Primary Coverage 8 Kathleen Haley ’92 Ashley Hanry ’04 Tully Award for Free Speech 8 Larry Kramer ’72 David Marc Learning by Doing 9 Jac’leen Smith G’08 Amy Speach New/Retiring Faculty 10 Photography Student Ambassadors 11 Steve Sartori Wendy S. Loughlin G’95 I-3 Center 12 Tony Golden 5 A Tribute to David Rubin 13 Graphic Design Elizabeth Percival Faculty Briefs 16 Assistant Dean of Student News 17 External Relations Lynn A. Vanderhoek ’89 Howard ’80 and Gail Campbell Woolley ’79 18 Office of External Eric Bress ’92 19 Relations 315-443-5711 8 Reflections from a Trailblazer 20 Web Site In Memoriam: Fred Dressler ’63 21 newhouse.syr.edu Newhouse Challenge 21 On the cover: Newspaper Design Awards 22 Dean David Rubin Class Notes 23 2 13 In the spring and summer of 1990, once I knew I was going to serve as the dean of the Newhouse School but before I arrived on campus, I tried to find something to read that would help me function as a dean. I had a feeling I was about to enter an unusual world, and I wanted to be ready. Unfortunately, nothing I read really prepared me for this job. There was no driver’s manual for being a dean, nor is there now. But S with 18 years of experience behind me, I have figured out a few things. ’ MN So, with a bow to David Letterman, and in no particular order, here is a u top 10 list of Rubin’s Rules of the Road for Surviving as a Dean: ean OL D C 1. Teach at least one course every semester. The 4. You can spend an infinite amount of money students are what this job is all about. Stay in touch on new communications technology, and the vendors with them. They are your best source of information are only too happy to oblige. You can also waste a lot about what’s really happening in the school. It’s also of money on technology. Before spending anything, a lot easier to lead a faculty if the faculty sees you ask yourself how the purchase of this hardware or in the classroom trenches with them. And saying, software, or this camera, is going to improve the “Sorry—I have a class to teach,” is the best excuse quality of instruction in the school. If there isn’t a for not going to yet another meeting. clear pedagogical imperative, resist the urge, and just say no. 2. The school is only as good as the quality of students it attracts. Make lots of time to talk to 5. In developing curriculum, keep a close eye parents, high school students, college counselors, on the media industry and the needs of employers, and potential graduate students. The best but don’t try to make wholesale changes to the salesperson for the school can be the dean if the curriculum until, and unless, you are absolutely dean shows a real appetite for it. certain where the industry is headed. Changing curriculum from top to bottom is stressful on faculty and students alike. Too much change can signal 3. Follow the money. A university is, in some indecision. But when you think you know the needs ways, like any other business. If you don’t know the of the industry, meet them. The worst sin is not workings of your own budget, someone else will, preparing our students for what they will face. and you won’t get your fair share of resources for the school. While a strong budget director is a must, make sure you understand how your own revenues are calculated and where opportunities lie. 2 Here is an 11th rule, for good measure. 6. Remember that the school is a brand and 9. Fund raising can be fun if you approach that the dean is a brand manager. To be a player it with the right attitude. Friends of the school 11. Know when to get out, which for me is on the national scene, the school must have a want to give if you can find the right project for now. Don’t overstay your welcome. The school strong presence in New York and Los Angeles, at them. Learn their interests. Determine what needs new ideas, a new public face, renewed least. Don’t be afraid to spend money on brand would make them happy. Then find a good match energy. In Lorraine Branham, who is joining us management, even if it is not immediately clear with one of the school’s needs. Successful fund July 1 from the Journalism School at Texas-Austin, how that will pay off. It will. raising is, and must be, win-win. 7 we have that person. Your alumni are your ace in the hole. 10. Remember that while you report I will be spending the 2008-09 academic year They extend the brand every time they take a to the provost, you won’t survive five minutes on a sabbatical leave, the first of my 38-year new job and perform well. They are your best without the support of the faculty and the academic career. But I will return to the faculty spokespeople. They provide help to current students. They are your true constituency. Treat in 2009-2010 to teach more, to write, and to students and resources for the school as a whole. them fairly and with respect, and give them an keep in touch with all of you. Thanks for being so Treat them very well. honest day’s work. supportive over the past 18 years. The school’s success is a reflection of your success. We couldn’t have done it without you. 8. If any student, parent, or alumnus has a problem, don’t let it fester, and try not to delegate it. Solve it. Make everyone know that the school cares, and that the dean cares, too. It is amazing what some personal attention can accomplish. 3 Lorraine Branham named newhouse dean By wendy s. LoughLin Lorraine Branham, director nominations and 60 Inquirer, including associate of the School of Journalism applicants following a seven- managing editor for features. and G.B. Dealey Regents month nationwide search. She also worked as a Professor at the University She will succeed David M. reporter at the Philadelphia of Texas at Austin, has Rubin, who steps down this Tribune; the Courier-Post been named dean of the spring after 18 years as dean. in Cherry Hill, N.J.; the Newhouse School, effective “We applaud the Philadelphia Bulletin; and Branham twice served Branham holds a July 1. The appointment was great progress under Dean the Baltimore Sun. as a juror for the Pulitzer bachelor’s degree in announced in March by SU David Rubin,” said Donald She has taught Prizes journalism awards television, radio, and film Vice Chancellor and Provost E. Newhouse, president reporting and writing at and served for three years from Temple University. She Eric F. Spina. of Advance Publications, Temple University and as a judge for the William also attended the Women “I am truly honored to “and we welcome Lorraine has taught in the summer Randolph Hearst Journalism in Management Program at have been selected as the Branham with high hopes program for minority Awards Program, the the University of Baltimore new dean of the Newhouse that she will provide the journalists at the University Pulitzer Prize of college and the Advanced Executive School, and I look forward same determined leadership of California, Berkeley. She journalism. She also has Program at Northwestern to working with its very to steer the school in new has been a Hearst Visiting sat on the board of visitors University. In addition, she talented faculty, staff, directions in a fast-changing Professional-in-Residence at of Florida A&M University’s received a nine-month John and alumni to continue media world.” the University of Missouri, School of Graphic Arts S. Knight Fellowship to its extraordinary record Branham joined the UT the University of Florida, and and Journalism. She is a Stanford University, where of achievement,” said faculty in 2002 after a 25- the California Polytechnic member of the Association she studied American Branham at the time of the year career as a newspaper Institute in San Luis Obispo. of Educators in Journalism foreign policy in third announcement. “This is editor, editorial writer, and In addition, she served as and Mass Communication, world countries and media a very exciting time to be reporter. She was previously assistant managing editor the American Society of management. joining Newhouse, and I the assistant to the publisher for the inaugural ASNE Newspaper Editors, the Her areas of interest welcome the challenge of of the Pittsburgh Post- Reporter Newspaper, the National Association of include women in leadership, leading one of the very best Gazette and senior vice convention newspaper Minority Media Executives, coverage of diverse communication schools in president and executive published by the American the National Association communities, journalism the nation.” editor of the Tallahassee Society of Newspaper Editors of Black Journalists, and ethics, and editorial writing.
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