SyracuSe univerSity S.i. newhouSe School of Public communicationS SPring 2013 vol. 25 no.2 S.i. newhouSe School of Public communicationS SPring 2013 vol. 25 no. 2

in this issue:

Dean’s Column 1 Dick Clark Studios 2 Dean Lorraine E. Branham Mirror Award Winners 5 Harnessing Big Data 6 Executive Editor Wendy S. Loughlin G’95 Students Win at Telly Awards 9 Student Film Project Partnership 9 Editor 10 Kathleen M. Haley ’92 Toner Prize 10

Graphic Design Bright Future for Journalists 10 Elizabeth Percival Acclaimed Photographer Joins Faculty 11

Contributors Finding Entrepreneurial Success 12 Elina Berzins ’13 Student App Looks at CNY Winters 18 Debbie Letchman Fachler ’13 Ruth Li G’13 Student Startup Madness 19 Parade of Speakers 2o Photography 18 Alyssa Greenberg ’13 Interning with Charles Barkley 22 Steve Sartori Alexia Awards 22 Marina Zarya ’11, G’12 Class Notes 23 Assistant Dean of External Relations Report of Donors 24 Lynn A. Vanderhoek G’89

Office of External Relations 315-443-5711

Website newhouse.syr.edu 20

Facebook www.facebook.com/NewhouseSU

Twitter @NewhouseSU

On the cover: artist’s rendering of the renovated Newhouse 2 atrium 2 22 Communications in the 21st Century: The Great Balancing act

Last spring, the Newhouse School honored Molly Ball, Alliance, which will support the creation of a digital a staff writer at , with the Toner Prize for advertising program at Newhouse. Alumnus Peter Horvitz Excellence in Political Reporting. The prize is named for ’76 endowed our chair in innovation with the the late Robin Toner, first female political correspondent intention of allowing students to explore the intersection for The Times and, we are proud to say, a of journalism and technology, and to work collaboratively Newhouse alumna. Robin’s vast portfolio had all the to develop new content models and new forms of marks of good journalism: It was well-written, well- storytelling. sourced and factually accurate, and it illuminated the Meanwhile, our social media professor, Bill Ward, political process for millions of readers. The same can be helps students understand not just how to use social said about Molly’s award-winning work. The secret to her media, but also how to use it correctly, in the context success? When the American Journalism Review asked of a communications career. In other words, how to her to comment on what she did to win the Toner Prize, embrace the new while staying true to the traditional. Molly responded, “I just sort of knocked on doors and The importance of this is illustrated time and again in talked to voters.” the real world, sometimes painfully so. While we have The basics. We have always emphasized them at the lauded as a tool for on-the-ground journalism Newhouse School: solid reporting, good writing, ethics, and the coverage of breaking stories, for example, we “content is king.” And yet, today’s communications have also come to recognize the challenges of “social industry seems anything but basic. Case in point: Molly’s news.” Following the tragedies in Newtown and Boston, win was announced to the world by a tweet from NBC we watched Twitter explode with rumors and innuendo, Chief Foreign Affairs Correspondent Andrea Mitchell. quasi-facts and untruths, opinions and commentary that For communications professionals—and at times made it difficult to get to the heart of the story communications educators—it can feel like a great and truly understand what had happened, and what was balancing act. How do we embrace the new while we happening as things unfolded. Real news seemed to get honor the traditional? How can we keep up with the great lost in the shuffle. rush of change without leaving behind those things we At the Newhouse School, we are calling on the Dean’s Column have always valued most? What about our students and expertise of our alumni and faculty to help our students other young people, who have no institutional memory of navigate this new media world and ensure that they a time before the digital age? never lose sight of what it means to be a communicator If you had a glimpse inside the walls of Newhouse in the 21st century—and that the values we have always each semester, you’d see this balancing act played out, as espoused never get lost. we continue to teach the basics while also stepping into the future of our professions—most of the time thanks to the leadership and support of our alumni. With support from alumnus Jim Weiss ’87, we established the W2O Group Center for Social Commerce in the Department of Public Relations, which will allow Lorraine Branham us to integrate the study and use of “big data” into our Dean PR curriculum. Last year, Bryan Weiner ’92 gave a gift to establish the 360i and Newhouse Digital Advertising

1 2 Newhouse names Dick Clark Studios after legendary American icon and alumnus

By WeNDy S. LoughLiN

The Newhouse School will name its renovated studio facilities Dick Clark Studios in honor of legendary entertainer and alumnus Dick Clark ’51. The announcement was made by Clark’s widow, Kari Clark, at the school’s annual Mirror Awards ceremony on June 5. Clark was a 1951 alumnus of Syracuse University, which played an important role in shaping his life in radio and TV. He began his broadcasting career with radio station gigs in Central New York, working at WAER-FM as an SU student and at Utica’s WRUN radio, where his father, “Syracuse was SU alumnus Richard A. Clark ’18, was the station manager. During his senior year at always important SU, he joined WOLF-AM in Syracuse. After returning to WRUN and then moving to a Utica to Dick and very television station, Clark’s star took off when he headed to to join WFIL-AM. close to his heart The young DJ soon became host of “American Bandstand,” a WFIL-TV program that was throughout his life.” eventually broadcast nationwide on ABC. Through the show, Clark helped introduce —Kari Clark rock ’n’ roll to mainstream America. “Syracuse was always important to Dick and very close to his heart throughout his life,” says Kari Clark. “It will mean so much to see his name attached to a school and a studio facility that will literally launch a thousand careers in this business. This is just a continuation of what he did with ‘Bandstand’—gave youth a stage, then got out of the way.” “My dad was part of a long line of family members who got their start at Syracuse University,” says Clark’s daughter, Cindy Clark ’86, noting that 18 members of the Clark family, herself included, have attended SU. “It’s only fitting that part of his legacy includes helping further generations of Syracuse students get their start, too.” continued on next page

Artist’s rendering of the renovated Newhouse 2 exterior 3 Above: Kari Clark announces the naming gift for the Dick Clark studios. Right: Clark, who accepted the Lifetime Achievement Award on behalf of her late husband, is joined by Newhouse Dean Lorraine Branham and actor/comedian Jerry Stiller ’50, who presented the award.

continued from previous page

For Clark, supporting SU was all about the students. For nearly 20 will update the school’s studio facilities, bringing them fully into the years, beginning in the late 1980s, he hosted Newhouse students on digital age and providing students with cutting-edge equipment and work the school’s annual trip to Los Angeles, helping many of them secure spaces that more accurately reflect professional settings in broadcast, their first jobs in the entertainment industry. “His door was always open television and film production. to us,” says Larry Martin, SU’s vice president of program development, In addition to the lead gift from the Kari and Dick Clark Foundation, who organized the trip. “I first contacted him in the 1980s—he was a funding will also come from several sources, including a major gift from giant in the entertainment industry—and he responded right away, very media entrepreneur Alan Gerry for the Center for Media Innovation; enthusiastic about meeting the students.” Martin also remembers Kari the S.I. Newhouse Foundation; Syracuse University; and other alumni Clark’s enthusiasm. “She went out of her way to accommodate us,” he and friends of the Newhouse School. Gensler, the award-winning San says. “She was very important in arranging our meetings with him.” Francisco-based architectural firm that worked on the feasibility study, Clark also made a $1 million gift to his fraternity at SU, Delta Kappa will handle the design. Completion is slated for fall 2014. Epsilon, to provide need-based academic scholarships to leaders within “This gift is a ‘perfect fit’ not only because it ensures that our the organization. students will be trained in state-of-the-art studios, but also because Clark embodied all the qualities we seek to instill through a Newhouse education,” says Newhouse Dean Lorraine Branham. “As a storyteller, Dick Clark Studios an innovator, a cultural pundit and an entrepreneur, Dick Clark is not The Newhouse School is currently engaged in an $18 million renovation of only a legendary figure from the past but also a role model for future Newhouse 2, one of the school’s three buildings, which was dedicated in generations of entertainment entrepreneurs.” 1974 by then CBS Chairman of the Board William S. Paley. The renovation

4 newhouse celebrates the seventh annual mirror awards in 1 Dick Clark ’51, Anne Sweeney, were honored at the awards ceremony Media leaders gathered at Cipriani 42nd Street June 5 to celebrate the winners and honorees in the seventh annual Mirror Awards competition, sponsored by the Newhouse School. The ceremony was attended by Kari Clark, widow of legendary entertainer Dick Clark ’51, who announced a lead gift from the Kari and Dick Clark Foundation for the naming of the Newhouse School’s renovated studio complex, currently under construction. Dick Clark Studios will open in fall 2014. (See related story on page 3.) Seven juried journalism awards were presented at the event, which was emceed by ABC News anchor David Muir. In addition, the school honored Dick Clark with the Lifetime Achievement Award. Kari Clark accepted the award, which was persented by comedian and actor Jerry Stiller ’50. The 2013 Mirror Award winners are: • Best single article - Traditional/legacy media Ken Auletta, “Citizens Jain,” • Best single article - Digital media 1 Joe Eskenazi, “Top 5 Ways Bleacher Report Rules the World!,” San Francisco Weekly • Best single story - Radio, Television, Cable or online Broadcast media Missouri Press Association, “Deadline in Disaster” • Best Profile - Traditional/legacy or Digital media , “Unmasking Reddit’s Violentacrez, The Biggest Troll on the Web,” • Best Commentary - Traditional/legacy media Syed Irfan Ashraf, Dawn and Pique • Best Commentary - Digital media Craig Silverman, Poynter • John m. Higgins award for Best In-Depth/enterprise Reporting Jodi Enda, “Staying Alive,” American Journalism Review Special awards were also presented to Anne Sweeney, co-chair of Disney Media Networks and president of Disney/ABC Television Group, who received the Fred Dressler Leadership Award, and noted statistician Nate Silver, who received the i-3 award for impact, innovation and influence. Kelly Ripa and Michael Strahan, co-hosts of “LIVE with Kelly and Michael,” presented the Dressler Award. Deutsch Inc. Chairman Donny Deutsch presented the i-3 award. The Dressler Award is given to individuals or organizations that have made distinct, consistent and unique contributions to the public’s understanding of the media. Past recipients include Brian Roberts, CEO of Comcast (2011); Bloomberg (2010); , co-founder and editor-in-chief of The Huffington Post (2009); political journalist (posthumously, 2008); and Peter Bart, editor-in-chief of Variety (2007). The i-3 award is given to individuals or organizations that have made a profound impact on the media landscape or have captured the public’s imagination about the potential or importance of the media in a unique way. Past recipients include the John S. and James L. Knight Foundation (2012); Dennis Crowley ’98 and Naveen Selvadurai, co- founders of Foursquare (2011); Twitter (2010); Obama for America New Media Department/Blue State Digital (2009); and CNN/YouTube (2008). The Mirror Awards are the most important awards for recognizing excellence in media industry reporting. Established by the Newhouse School in 2006, the awards honor the reporters, editors and teams of writers who hold a mirror to their own industry for the public’s benefit. For information, see mirrorawards.com.

5 HarnessingHarnessing BigBig DataData

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CommunicationsCommunications professionalsprofessionals areare unlockingunlocking thethe potentialpotential ofof bigbig datadata toto helphelp generategenerate meaningmeaning outout ofof bytesbytes areare essential.essential. FromFrom applicationsapplications toto shapeshape strategy,strategy, targettarget customerscustomers andand attractattract newnew audiences.audiences. suchsuch asas HootsuiteHootsuite andand Tweetdeck Tweetdeck thatthat cancan pullpull specificspecific hashtagshashtags andand EveryEvery tweettweet andand post.post. EveryEvery adad clickedclicked andand purchasepurchase made.made. EveryEvery storystory subjectssubjects togethertogether toto moremore costly,costly, sophisticatedsophisticated analysisanalysis platformplatform tools,tools, read,read, measurementmeasurement capturedcaptured andand videovideo uploaded.uploaded. EveryEvery kernelkernel ofof thethe fieldfield isis fillingfilling withwith waysways forfor bothboth averageaverage consumersconsumers andand largelarge informationinformation thatthat cancan bebe recorded,recorded, trackedtracked andand uploadeduploaded withwith aa computer,computer, organizations—andorganizations—and everythingeverything inin between—tobetween—to analyzeanalyze andand interpretinterpret data.data. mobilemobile devicedevice oror otherother technologytechnology isis creatingcreating aa nearlynearly unimaginableunimaginable InIn thethe fieldfield ofof socialsocial commerce,commerce, JimJim WeissWeiss ’87,’87, founderfounder andand CEOCEO amountamount ofof datadata inin ourour networkednetworked world.world. ofof W2O W2O Group,Group, isis capturingcapturing bigbig data’sdata’s potential.potential. W2O, W2O, anan independentindependent ThisThis epicepic magnitudemagnitude ofof data—ordata—or “big“big data”—isdata”—is beingbeing generatedgenerated atat networknetwork ofof communicationscommunications firmsfirms thatthat partneredpartnered withwith NewhouseNewhouse lastlast yearyear suchsuch highhigh velocityvelocity thatthat thethe processingprocessing cancan onlyonly bebe handledhandled byby complexcomplex toto createcreate thethe W2O W2O GroupGroup CenterCenter forfor SocialSocial Commerce,Commerce, worksworks withwith dozensdozens systemssystems andand applications.applications. IBMIBM estimatesestimates thatthat 2.52.5 quintillionquintillion bytesbytes ofof datadata ofof globalglobal brandsbrands acrossacross consumer,consumer, corporate,corporate, technologytechnology andand healthhealth areare generatedgenerated everyevery day,day, whichwhich equatesequates toto 9090 percentpercent ofof thethe datadata inin thethe carecare industriesindustries toto createcreate communicationscommunications strategiesstrategies involvinginvolving socialsocial worldworld todaytoday havinghaving beenbeen createdcreated inin thethe lastlast twotwo yearsyears alone.alone. commerce.commerce. AA mainmain drivingdriving forceforce isis itsits useuse ofof datadata analysisanalysis toto informinform andand HoweverHowever thethe realreal valuevalue ofof allall thisthis datadata isis notnot inin itsits volumevolume butbut inin thethe increaseincrease salessales andand positionposition aa client’sclient’s brand,brand, campaigncampaign oror cause.cause. wayway itit cancan bebe analyzed,analyzed, shared,shared, andand interpretedinterpreted toto findfind greatergreater meaningmeaning “We’re“We’re inin anan eraera ofof communicationscommunications engineeringengineering inin aa wayway thatthat wewe andand targetedtargeted insightsinsights forfor media,media, government,government, businessbusiness andand society.society. havehave notnot beenbeen ableable toto dodo before.before. We We havehave moremore informationinformation thatthat allowsallows “The“The webweb capturescaptures datadata onon everythingeverything thatthat usus toto moremore preciselyprecisely targettarget audiencesaudiences withwith messagingmessaging thatthat wewe believebelieve willwill happenshappens onon it—fromit—from websiteswebsites andand socialsocial media—inmedia—in resonateresonate thethe mostmost toto thethe them,them, soso we’rewe’re almostalmost tailoringtailoring itit toto achieveachieve aa termsterms ofof wherewhere peoplepeople areare goinggoing fromfrom oneone sitesite toto certaincertain effect,”effect,” Weiss Weiss says.says. “You’re“You’re almostalmost turningturning whatwhat waswas kindkind ofof anan artart another,another, whatwhat actionsactions theythey taketake andand theirtheir URL.URL. It’sIt’s intointo moremore ofof aa science,science, butbut nownow it’sit’s aa combinationcombination ofof artart andand science.”science.” datadata that’sthat’s beingbeing generatedgenerated everyevery secondsecond andand thatthat TheThe messagingmessaging hashas alsoalso becomebecome forfor Weiss Weiss aa combinationcombination ofof wewe cancan accessaccess inin realreal time,”time,” sayssays BrianBrian Sheehan,Sheehan, advertisingadvertising andand publicpublic relationsrelations techniques—providingtechniques—providing moremore in-depthin-depth associateassociate professorprofessor ofof advertising.advertising. “In“In thethe past,past, forfor detailsdetails aboutabout aa brandbrand thanthan aa traditionaltraditional televisiontelevision oror printprint ad.ad. “We“We callcall itit ‘storytizing.’‘storytizing.’ We We cancan engageengage peoplepeople moremore deeplydeeply thanthan aa 30-second30-second adad andand BrianBrian Sheehan Sheehan example,example, marketersmarketers andand advertisersadvertisers hadhad datadata fromfrom quarterlyquarterly oror yearlyyearly research.research. These These areare smallsmall datadata getget themthem toto interactinteract withwith andand taketake actionaction rightright awayaway onon thethe content—andcontent—and setssets wewe cancan dealdeal withwith quitequite easily;easily; nownow we’rewe’re dealingdealing withwith aa tsunamitsunami ofof that’sthat’s personalizedpersonalized basedbased onon priorprior analytics,”analytics,” Weiss Weiss says.says. data.data. AndAnd thethe realreal questionquestion is,is, whatwhat dodo wewe dodo withwith it?”it?” W2OW2O buildsbuilds algorithmsalgorithms thatthat filterfilter allall publiclypublicly availableavailable datadata basedbased ForFor communicationscommunications professionals,professionals, knowingknowing howhow toto harnessharness bigbig datadata onon aa profileprofile thatthat itit createscreates forfor aa client.client. ForFor example,example, thethe companycompany hashas anan andand understandunderstand itsits potentialpotential isis imperativeimperative inin thisthis digitaldigital ageage toto betterbetter algorithmalgorithm thatthat lookslooks atat whowho hashas thethe mostmost influenceinfluence onlineonline andand wherewhere theythey reachreach andand impactimpact consumersconsumers andand customers.customers. ManagingManaging bigbig datadata alsoalso rankrank amongamong influencinginfluencing aa brand.brand. “It“It turnsturns outout there’sthere’s nevernever moremore thanthan 5050 raisesraises questionsquestions ofof privacyprivacy andand policy,policy, suchsuch asas whowho hashas accessaccess toto allall thisthis peoplepeople thatthat drivedrive thethe majoritymajority ofof aa sharedshared conversationconversation forfor aa brandbrand andand wewe datadata andand howhow isis itit beingbeing used.used. knowknow exactlyexactly whowho theythey areare inin order,”order,” sayssays BobBob Pearson,Pearson, presidentpresident forfor W2O W2O “Big“Big datadata isis aboutabout whippingwhipping thisthis tremendoustremendous amountamount ofof datadata intointo aa Group.Group. “With“With bigbig datadata there’sthere’s nono reasonreason toto guess,guess, becausebecause thethe answersanswers workableworkable formform andand lookinglooking forfor trendstrends andand demographic,demographic, psychographicpsychographic areare rightright inin frontfront ofof us.us. It’sIt’s justjust aa mattermatter ofof dodo youyou havehave thethe rightright toolstools andand andand behavioralbehavioral profilesprofiles thatthat wewe cancan useuse toto anticipateanticipate whowho thethe bestbest modelsmodels inin orderorder toto findfind thosethose answers.”answers.” audienceaudience forfor ourour productproduct is,”is,” SheehanSheehan says.says. “You“You havehave toto figurefigure outout howhow MostMost importantly,importantly, datadata analysisanalysis mustmust bebe ableable toto helphelp businessesbusinesses toto organizeorganize andand understandunderstand itit oror elseelse youyou willwill bebe overwhelmed.overwhelmed. OrOr worseworse makemake decisionsdecisions thatthat impactimpact theirtheir operations.operations. “That’s“That’s thethe keykey toto nevernever yet,yet, youyou couldcould ignoreignore thethe wholewhole thingthing andand missmiss outout onon opportunities.”opportunities.” beingbeing lostlost withwith bigbig data.data. ItIt allall soundssounds cool,cool, butbut itit comescomes downdown toto cancan youyou AsAs businessesbusinesses andand organizationsorganizations seekseek toto knowknow theirtheir consumersconsumers andand getget resultsresults forfor aa business,”business,” PearsonPearson says.says. reachreach newnew audiences,audiences, bigbig datadata isis aa valuablevaluable commoditycommodity andand thethe platformsplatforms 66 ReaCHIn G THe P eoP le vital as electing a president. Using social networking to generate interest and bring more people into the democratic process is a good thing, but is Along with helping to understand customers, big data is being used to it authentic? asked Grant Reeher, political science professor and director help a variety of organizations know their audiences and craft a message of the Alan K. Campbell Public Affairs Institute in the Maxwell School of that will influence people to take action in myriad ways, including voters. Citizenship and Public Affairs. “I still am kind of haunted that there may A most recent powerful example: President Barack Obama’s online be something manipulative behind it, because you have a bunch of smart mobilization efforts—with vastly more postings, “followers” and “likes” people behind the ‘Oz’ curtain pulling the levers in certain ways to make it on social media outlets than his 2012 opponent Mitt Romney—helped him happen,” Reeher said. effectively reach his supporters and get them out to For Bryant, the message was always consistent in the campaign; the polls. it was a matter of using the data to find the audience and putting the As digital director of Ohio for the 2012 Obama message in front of the right person at the right time. “I think that campaign, Ashley Bryant saw the impact of data if targeting is done right it allows you to apply your resources more analytics in connecting with voters. Bryant led efficiently. I am the digital director for Barack Obama in Ohio and I received the effort to connect online and offline campaign four different Romney mailings,” Bryant said during the panel. “We mobilization, using Facebook, Google Plus, Pinterest, were advantageous in applying these datasets…It allowed us to free up Instagram and other social media, along with resources to have more bodies on the ground and be knocking on doors.” traditional campaigning methods, to help get the Ashley Bryant As Bryant has transitioned to her current role as social analytics message out. and listening manager for Beam Global Spirits & Wine, the practice of “We were charged with telling the story of our using targeted messaging to reach and engage audiences has continued constituents on the ground, and from that bringing real folks and their to prove valuable. “In the business world, it’s the same. You have to experiences, thoughts and beliefs into the online space,” says Bryant, who understand your consumer, and a lot of that is through analyzing data also spoke at Newhouse in February as part of a panel discussion on big and understanding the implications,” says Bryant, a former social media data, hosted by Newhouse’s Navigate New Media group. “So a big piece of manager at Procter & Gamble. “I have to have the foresight to use those my role was not to just understand how they felt but more so turn to those consumer insights to make fast decisions and ultimately be able to change ambassadors or advocates that we already had and give them a platform the track of sales.” to persuade their networks.” Bryant oversaw data collection through a variety of means, such as online interactive tools, forms filled out at campaign events and door-to- GeTTIn G P e R sonal door and phone surveys. The campaign crafted its strategy by measuring Along with its use by companies that target customers, big data analysis what was resonating with people through how they were engaging has also made its way into applications and technologies that predict with online content, who those users were and the frequency of their personal preferences, both convenient and yet maybe disconcerting. interaction. “There were constant measurements to make sure we were Using complex algorithms, Amazon and Netflix make recommendations evolving, but as all marketers know, consumer behavior can change on a for other titles based on previous choices. Google Now is a smartphone dime. One month the voters may be with us heavily in a positive way, and application that studies the user’s search habits and provides intuitive the next month it could be the opposite,” Bryant says. information throughout a person’s day (the weather, baseball scores, an At the big data panel, participants discussed whether or not these easier commute route). kinds of social interactions, and messaging generated from the use of big The capture of such personal data—whether by marketers, big data, can be considered genuine, especially if they relate to something as companies or software that can predict your likes—has also given continued on next page 7 continued from previous page rise to concerns over privacy rights and protection of personal information, as discussed at Newhouse’s Big Data Day panel in February. “We have to get used to that. I’m afraid that battle is kind of lost—many online marketing companies already have a lot of information that tracks people online,” said School of Information Studies assistant professor Paul Morarescu. Information professionals, policy makers and legal experts are still looking for solutions to better understand and protect privacy P RofessI onal I nsIGHTs rights. “From my position, I don’t see any solutions soon,” Morarescu said. Knowing the influence of and future for data-driven results—and addressing For most, the need for privacy is a need to help prepare the next generation—Jim Weiss ’87, founder and CEO weighed with the convenience of—and of W2O Group, and his company announced a partnership with the Newhouse possibly fascination with—having someone School last year that will create the W2O Group Center for Social Commerce at or some computer program predict your the school. Housed in the public relations department, the center will focus on needs, whether buying the latest crime giving industry-leading skills and insights to students, faculty and staff in the thriller or avoiding traffic or signing up for field of social commerce. Faculty and W2O Group staff will collaborate on the iTunes. “The reality is most of the rules are center’s work, which will include field placement for students and professors Sean Branagan trailing what people are doing with data,” in W2O Group offices; interactions with experts in analytics and digital says Sean Branagan, director of Newhouse’s Center for Digital technology; and new course content. Media Entrepreneurship. “It’s both exciting and a little scary— This partnership helps fill a need to teach students about the convergence and that’s what the future is.” of data and communications in the professional world. “Newhouse is such Students are poised to take advantage of those exciting, a terrific professional school that it should be at the cutting edge or the untapped possibilities in the future of big data. “There are a lot forefront of what is being done in the communications industry today,” Weiss of streams of data available to anybody and if you can tap into says. “When I came to the agency world out of Syracuse, I was incredibly well that and deliver something intelligent, that’s action and that’s prepared or ahead. That’s the whole goal—we want kids to be well ahead of where the game is—how do I create an action or intelligence out their peers in getting jobs in the market.” of huge, huge datasets,” Branagan says. “What kinds of things The ideal candidate in the field of social commerce might have various can we do for clusters of people or society in general? Now we’re levels of skills and understanding in communications, business, online really talking about changing the world rather than just helping dynamics, psychology, and economic and statistical modeling. “You don’t have me find a place with a better cup of coffee.” to have all of that in one person but the future expert in social commerce is a To impact the world, Newhouse students won’t necessarily little bit of a polymath—they are comfortable going from area to area, but they be the ones constructing the platforms to harness the numbers, have a core skill like communications and are able to branch from there,” says but rather they’ll need to have the skills to interpret the numbers Bob Pearson, president of W2O group. and understand the connections to the audience. “We’re teaching With a capacity in all those fields, Syracuse made an ideal setting for the students how to apply a strategy to communications,” says new Center for Social Commerce, Weiss says. “Newhouse students can take Sheehan, who talks about data and its uses in his advertising courses in other SU schools and colleges and get some of those other skill sets course, Digital Branding and Strategy. “You know you’re going to complement their Newhouse education,” Weiss says. “Looking at myself, to have to use data, so what’s your strategic approach to using it I had a well-rounded, diverse education, and that’s probably what made me and beating your competition in the marketplace.” more open and capable to adapt in an evolving modern world.”

8 newhouse students win at the 34th annual Telly awards By WeNDy S. LoughLiN

“Dead Letters,” an original TV series produced by students in the Newhouse School’s Department of Television, Radio and Film (TRF), is the recipient of a 2013 Telly Award. The competition drew nearly 11,000 entries from all 50 states and several countries. Founded in 1979, the Telly Awards honor outstanding local, regional and cable TV commercials and programs; video and film productions; and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. “We always push our students to surpass the bounds of ‘student work,’” says TRF Chair Michael Schoonmaker. “The great thing about this award is that these students won it going up against professional competitors. I couldn’t be more proud of this amazing accomplishment by the ‘Dead Letters’ team!” “Dead Letters” was shot last fall as part of the TRF 452/652 course, taught by Schoonmaker. Students involved with the project include Clay Barron, Susy Benaim, Mary Castellanos, Kelly Criscione, Vivien Ding, Sarah Gleason, Kenneth Ho, Logan Kriete, Sunny Liang, Daniel Marcus, Olivia Meng, Katie Mullins, Nick Pulis, Michael Richman, Alyson Roseman, Rachel Samples, Charles D. Schulz, Hunter Simon, Marc Sollinger, and Victoria Welch. A panel of more than 500 accomplished industry professionals judged the competition. They evaluated entries to recognize distinction in creative work; entries did not compete against each other, but rather were judged against a high standard of merit. “Our TRF students’ accomplishment illustrates their creativity, skill and dedication to their craft and serves as a testament to great film and video production,” says Schoonmaker.

Newhouse partners with Syracuse City School District on student film project By WeNDy S. LoughLiN

Students from Syracuse’s Fowler High School partnered with under- graduates from the Newhouse School to produce three films about life in the halls, classrooms and playing fields of Fowler. The Fowler students—Khang Tran, Phuc Do, Vincent Ndabaruta and Deemah Abdulwahed—participated in a ten-week seminar taught by Newhouse Professor Richard Breyer. On weekends they worked on the films with students from the Newhouse School. “Everyone benefited. The Newhouse students learned about Syracuse’s rich, diverse culture, and the Fowler students learned what it takes to tell a good story and what it takes be a successful college the students to show their films at the next school board meeting. The student,” says Breyer. films were shown at the May 14 meeting. The films were screened to students, faculty, and family and Participating Newhouse students included Claire Dunderman, Elliot community members at the Fowler auditorium on May 1. Syracuse City Brannon, Megan McNally, Sarah Gleason, Conor Hurley and Andrew School District Superintendent Sharon Contreras attended and invited Muckell. 9 Newhouse honors The Atlantic’s Molly Ball with the Toner Prize for Excellence in Political Reporting

Molly Ball, a staff writer covering Journal and the Las Vegas Sun, covering the Washington correspondent for The New York national politics for The Atlantic, 2008 presidential race. Ball also has reported Times and a member of the Toner Program received the 2012 Toner Prize for for newspapers in Ohio, and Fundraising Committee; Maralee Schwartz, a Excellence in Political Reporting. Cambodia, as well as and 30-year veteran journalist of The Washington Presented by the Newhouse School . Post and its former national political editor; as part of the Toner Program in “Ms. Ball’s coverage is a superb example of Bill Celis, a former correspondent for both The Political Reporting, the prize honors journalism that helps us understand our electoral New York Times and The Wall Street Journal and the late Robin Toner ’76, an alumna process and illuminates the people and policies now associate director of the Annenberg School who served as the first female that shape us as a nation,” said Newhouse Dean of Journalism at the University of Southern national political correspondent for The New York Lorraine Branham. “This is reporting with the California; F. Richard Ciccone, a former managing Times. The prize carries a $5,000 award. engaging detail and informed insights that were editor and political editor of the Chicago Tribune Ball won for her in-depth reporting on hallmarks of Robin Toner’s outstanding work.” who now teaches a journalism course at the the 2012 election, including coverage of the Honorable mentions for the Toner Prize also University of Notre Dame; and Karen Dunlap, who presidential candidates and the campaign went to teams of reporters for ProPublica and has been a journalist and journalism educator for around gay-marriage referenda in four states. The Wall Street Journal. more than 30 years and is now president of the Her entry of five stories, submitted as examples The Toner Prize was awarded March 28 at . of her work through the election year, “tells how a dinner celebration in Washington, D. C., where Syracuse University, along with Toner’s America changed fundamentally last November,” Toner had done much of her reporting. The prize family, friends and classmates, is fund raising said one of the judges. Another judge stated, was presented by Toner’s children, Nora and for a $1 million campaign to endow the Toner “She wrote with compelling authority and Jacob. Program. For more information, contact Charlotte reported with her eyes, ears and feet.” The 2012 competition for the Toner Prize Grimes, Knight Chair in Political Reporting and Ball joined The Atlantic in September 2011 drew 118 entries from across the country administrator of the Toner Program, at 315-443- from . Before joining Politico in 2010, and from across media platforms. Finalist 2366 or [email protected]. she was a reporter for the Las Vegas Review- judges included Adam Clymer, formerly chief

the Future is Bright for Journalists

Dan Pacheco, newhouse’s Peter a. Horvitz Chair in Journalism Here’s the truth: The future is incredibly bright for journalists, Innovation, shares his thoughts on journalism in the digital age and for anyone who is passionate about helping people’s stories Journalists are trained to accurately present facts and tell get told or shining sunlight on corruption. New technologies and stories, so I’m constantly surprised to see how poorly some report approaches abound, and new funding models like Kickstarter on the one beat you would think they understand better than are making it possible for entrepreneurial journalists to grow an any other: journalism. The story they often tell could best be audience of direct supporters. The efficiency by which a journalist summarized in these words: “Our profession is doomed.” can reach and grow an audience using nothing more than Tweetdeck As a journalist who started his career at the dawn of the makes me wonder why anyone would pine for the “good old days” consumer Internet in 1994, I have never understood this when it was much harder and more expensive to reach an audience. train of thought. To me, the last two decades have been a It’s the old industries, run by the companies that thrived before time of great opportunity. I accepted the job as Peter A. the dawn of the digital age, that are in trouble. Even they have a Horvitz Chair of Journalism and Innovation at Newhouse fighting chance, but only if they reorient their strategies away from because of this fundamental belief, and evangelizing this the monopolistic view of the past—when they were the sole sources message is a key part of my mission. of information—and operate more like nodes in a network that build their value through connections. A number of news startups are 10 Acclaimed photographer Lynn Johnson will teach at the Newhouse School

By WeNDy S. LoughLiN Acclaimed photographer Lynn Johnson has joined CORE (“Create, Observe, Reflect, Engage”) the Newhouse School as a visiting professional Projects course. Under her mentorship, in the multimedia photography and design students propose, research and begin to plan department (MPD). a personal project. This summer, Johnson will Johnson is a contributing photographer for hold an intensive 10-day period of lectures, National Geographic. She was recently selected discussions and field work, at the end of which by her fellow photographers to receive the third students will begin work on their projects. Later annual National Geographic Photographer’s in the summer, Johnson and the students will Photographer Award. She has also won major gather again for another 10-day seminar, this honors from World Press, Pictures of the Year and time evaluating, editing and developing either Communication Arts, and received the Robert exhibitions or multimedia productions based on F. Kennedy Journalism Award for Coverage of the students’ projects. the Disadvantaged as well as the Soros/OSI Johnson will continue to work with MPD Documentary Photography Grant. students during the 2013-14 academic year. Her images have appeared in several books “This is a rare opportunity to learn from a and such publications as Life, Geo, Fortune, ‘photographer’s photographer,’” says MPD Chair Newsweek, Smithsonian and Sports Illustrated. Bruce Strong. Johnson also has extensive experience in Johnson earned a degree in photographic freelancer, shooting for Black Star and Aurora the nonprofit sector and has worked with illustration and photojournalism at the Rochester Photos. Johnson is currently represented by the foundations, including the Ford Foundation, the Institute of Technology. She was a Knight Fellow National Geographic Image Collection. Heinz Foundation and the Robert Wood Johnson at Ohio University, where she earned a master’s View Johnson’s work online at www. Foundation. degree from the School of Visual Communication. lynnjohnsonphoto.com. Johnson began working with undergraduate She was a staff photographer at The Pittsburgh and graduate students this spring in the MPD Press for seven years before becoming a

doing just that, and their success shows that struggling legacy companies transport people into 3D stories experienced with stereographic goggles; are falling behind not because of how things work today, but rather because to Dan Schultz, a programmer who created Truth Goggles to cross-reference of their inability to adapt to the present. By making tough decisions to facts in news stories with Politifact in real time and highlight falsehood… reorient publishing to digital channels and mobile devices, and stop or Wow! How can you possibly look at them and conclude that the future for even cease old analog businesses (as The Post-Standard recently did in journalists is anything but bright, or that journalism is dying? Syracuse), they increase the chances that they will remain relevant. I worked for major newspapers in the past, and I love newspapers, But here’s the great thing about students at the Newhouse School: but the future of journalism is much, much bigger than just them. To an They don’t have to solve the problems of the past. They can choose to innovator, any one industry doesn’t matter because the industries will focus on building the future. This is why one of the first things I did as chair always come and go, but the needs we fill as journalists only seem to grow was to launch the Journovation Central site (journovation.syr.edu) with deeper. the goal of putting a spotlight on journalism innovators, or as I call them, Digital is the age of the individual, and social media turns each of “Journovators.” us into a powerful brand. We can quite literally create our own futures. In From Misha Leybovich, the aerospace engineer who created Meograph that light, the past doesn’t look so enticing. What future will we all create to help average people create multimedia presentations; to Nonny de together? la Peña, who uses technology from gaming and movie special effects to 11 Findingentrepreneurial By kAthLeeN hALey AND Ruth Li

When launching a startup, it’s the sweat that matters the most. “The reality of success in entrepreneurship is: it’s hard work—and knowing that your idea is only one little piece of a recipe,” says Sean Branagan, director of Newhouse’s Center for Digital Media Entrepreneurship. “It’s really more about sweat than it is about your idea.” The “a-ha” moment is more of a “slow burn”—sharing the idea with other people, building on it and putting it in the marketplace where it can be shaped further, says Branagan, who has founded lifestyle businesses, small businesses and high-tech companies. “That’s where the idea turns into something of higher value, and the execution makes it possible.” Many Newhouse School alumni have had both the idea and the endurance to see it through. For example, Larry Kramer ’72, current publisher of USA TODAY and chair of the Newhouse Advisory Board, pioneered online and interactive information when he founded MarketWatch. com, and Dennis Crowley ’98 has drawn in millions of users through his location-based social networking site, Foursquare. At Newhouse, Branagan and other members of the faculty—including the Peter A. Horvitz Endowed Chair for Journalism Innovation Dan Pacheco, a digital journalist with 18 years of experience in news and information startups—are helping student entrepreneurs build their ideas into reality. Pacheco teaches Creating the Next News Startup and operates Journovation Central, a website covering innovation in journalism. As part of his work with the Center for Digital Media Entrepreneurship, Branagan teaches courses in New Media Entrepreneurship, which helps students launch their businesses by the end of the semester; Trend-Spotting in Digital Media; and three 1-credit introductory courses on entrepreneurial thinking, the five types of startups and Lean Digital Media Startups, focused on high-growth ventures. Branagan also coaches students in pursuing their businesses and connects them with resources on and off campus. In the following pages, several Newhouse entrepreneurs—both students and alumni— explain the challenges and rewards of being an entrepreneur and offer some seasoned advice.

Maxwell Antonucci A: I got the idea when I took the COM 107 Maxwell Antonucci ’15, class [at Newhouse]. There were current a newspaper and online event quizzes and a lot of my classmates journalism major, wanted had a difficult time keeping up with news. to see a better website There are so many things going on in the that would help people world that people open up the newspapers understand world news, and may feel overwhelmed. The website so he created one: is an easy starting point for people to Mainlines. The news feed understand. website covers national and international events in what he calls “plain, simple Q: What has been the most rewarding part English.” about following your idea? A: All the experience that I got. I know a Q: How did you come up with the idea for lot of startups are going to fail; even the Mainlines?

12 Findinge Success

most successful people in the business can in an automatic online platform, Scrapsule. The help you to know where to start. There are fail. But it doesn’t necessarily make it a bad scrapbook time capsule, which she co-founded a lot of places on campus where you can business. Because the failure just helps with Heather Rinder ’12, connects to users’ get help and find resources, such as IDEA you figure out how to succeed next time. social media accounts; navigates pictures by [the Raymond von Dran Innovation and I learned from the mistakes I made, and I topic, hash tags and keywords; and organizes Disruptive Entrepreneurship Accelerator, a know I won’t make them again. memories for users in real time. partnership between Syracuse University Q: How did you come up with the idea for and The Tech Garden, a venture incubator in Q: What do you see for the future of your Syracuse].—RL concept? Scrapsule? A: I need to work more on the business A: I came up with this idea in December hillary e. Cutter model of the website. We will get our 2011, when I took an entrepreneurship class Hillary E. Cutter ’00 was revenue avenue from advertising and with Sean Branagan. And the startup was working in television video subscriptions. I will also focus on more officially started in October 2012. I started production when the new interactive media, like info-graphics and the business because I really like to use realm of online digital digital graphics, because visual media is scrapbooks to collect photos, but it takes content began to open more appealing to the audience and sticks too long and I don’t have a lot of time. So I limitless possibilities. She in their minds. hoped there was a program that would do followed her instinct to the work for me. carve out her own niche Q: What’s the biggest challenge for you to and it worked. Cutter Productions creates run the website? Q: What has been the most rewarding part about following your idea? high-concept film, video and digital content A: For most digital startups in general, in collaboration with advertising agencies, the biggest challenge is to realize that the A: Everything we’ve done so far is a big achievement. The biggest one may be the television networks and corporations. The startup is not about what you want, but Manhattan-based company, which pulls it is about what everyone else wants. You day that we launched the website. Before we launched, there was a lot of hard work together a specific directorial and production need to work hard for yourself, but work team for each project, has brought concepts even harder for people who are going to the over the summer—it was a time we learned about ourselves and the business. to life for such agencies as Digitas, Ogilvy and website. McCann Worldgroup, and top brands, including Q: What would you tell other people who Q: What do you see for the future of your ABC, Gerber and MTV. think they might have an idea to pursue? business? Q: How did you come up with the concept A: I recommend that they take some A: Right now the site has about 40 users, for Cutter? entrepreneurship and marketing classes. and I hope we can get as many people as A: When I first entered the industry in And be able to accept new ideas. So listen to possible to know about Scrapsule, collect 2000, we were just producing for television. the professors and they will fill in the gaps their memories and get involved through By 2005, with the advent of YouTube and for you.—RL promotions on social media, such as digital media, there was a new platform for Twitter and Facebook. We want Scrapsule advertisers. Commercial broadcast and film Dee Cater to become the number one resource for production companies were challenged to Memories matter a lot to digital memories and anything related to produce content for the digital space that Dee Cater ’12. Cater, who memories. offers the same quality and effectiveness earned a bachelor’s degree Q: What advice would you give to others as traditional broadcast campaigns but at a in advertising design and lower price point. a master’s in advertising, who think they might have an idea to created a way to preserve pursue? all of life’s best moments A: Talk to people about your business idea and find contacts who can help you. It will continued on next page 13 continued from previous page I first entered the industry and wanted to At the same time, I felt we lived in create a service company for advertisers, I a world where nearly everything was I knew digital media was a new space to knew there was a need for a lower cost but becoming personalized and customized: go after, and it was an amazing opportunity highly effective and efficient team who could from sneakers to music playlists, TV for me to merge all my experience in live- execute video. I found a niche market and a and digital newspapers. One of the only event production, theater, post-production, gap in the industry that needed to be filled exceptions: the $500 billion advertising live-action and visual effects. I was young, and I knew who I was going to pitch to so I business, which is a static print or one-size- hungry and surrounding myself with creative could fulfill that need.—KH fits-all video messaging industry. filmmakers who were really good at their art. So we decided to “rent” our platform to Between my experience, the talent pool eric Frankel brands and agencies to empower them to and knowing what agencies were looking Eric Frankel ’79 was a have a personal relationship with customers for as far as a strong, efficient team, I was president at the multi- by engaging them with relevant, one-on-one able to pitch for business at a lower cost billion-dollar entertainment personalized video messages that engage and provide an effective service company for company Warner Bros. and activate many times greater than advertising and marketing departments to when he saw the need current print and video ads. partner with. to challenge himself in The new direction is working extremely a different way. In 2009, Q: What has been the most rewarding part well. In a short period of time, we’ve Frankel co-founded been retained by major brands, including about following your idea? StarGreetz, a digital media company that A: For me the most rewarding part is YouTube, ABC, American Idol, The CW, Dell, developed a platform to enable celebrities, Disney, Guthy-Renker, HBO, Intel, Kraft, nurturing talent. I’ve created a company brands and companies to directly engage and a brand that encourages and supports Paramount Citrus, PBS/Sprout, Quaker, customers and fans through personalized video Sprint and Toyota. creative talent to work on their craft and messages. develop their skills as writers, directors, and Q: How did you come up with the concept Q: What has been the most rewarding part content developers—on internal projects about following your idea? and independent projects, such as feature for StarGreetz? A: Like many, or even most startups, we’ve A: After being president at one of the films or TV pilots they are developing. I love largest entertainment media firms in the working with my team to craft their ideas for pivoted from our original concept to what we do now—although what we do now is based world, it’s very rewarding to come up with a client pitches and watching them bring their concept, raise money to fund it, build it, and stories to life. on our original concept. When we first came up with the concept see the world’s largest brands and agencies embrace it and generate results that are 5 to Q: What do you see for the future of your for StarGreetz, there were a growing 10 times greater than their previous way of business in the industry? number of products—ringtones, ringbacks, talking to customers. A: The advertising and entertainment e-cards, e-invitations—with rather flat industries are morphing into one large one-dimensional offerings. We believed Q: What do you see for the future of the industry—we see product placement in that if we offered personalized celebrity business? movies and a lot of branded entertainment. ring tones, ringbacks, e-cards, e-invitations A: More and more brands and agencies are So it’s a really exciting time in the and voicemail, we’d have a “home run” on hiring StarGreetz to talk to their customers development world because advertisers and our hands. So we invented a proprietary with personalized, relevant video messages. studios are so hungry for content. If you can personalization platform that allowed us to prove you are a successful content creator produce and deploy these products. Q: What would you tell other people who and you know how to pitch your brand and Although we were selling thousands of think they might have an idea to pursue? business, the opportunities are infinite. these products per week, we realized what A: Follow your dreams but assume it will we’d really built was a unique platform be harder, take longer and cost more than Q: What advice would you give others who that read data and dynamically created you anticipate. In the end, the emotional think they might have an idea to pursue? personalized video messages that could and financial rewards can make it all A: I would advise potential entrepreneurs be deployed on the Internet or mobile worthwhile.—KH to think about who their ideal client would technology via email, websites, Facebook, be and how they would pitch that product Twitter and video ads, among other or service to the client or customer. When applications. 14 Demir gonenc A: Many people say this, but the most of my work and it says to me that “You are Demir Gonenc ’14 had his light bulb moment important thing is to never give up. There doing well so far and just keep going.” three years ago while sitting in a movie theater: are many times you just feel that it is not What do you see in your future? Why can’t we put a traditional ad agency happening. Never let bad things take you Q: The goal right now is to get through the online? Having worked at an advertising agency down with them. Be ready. Your social life A: next four years of college and see what at the age of 14, Gonenc decided to start his may go down but it works out quite well opportunities will present in the following own venture, Komolog, an online company that when your dream comes true.—RL years. I definitely love the field I am in but I creates project management systems for small- wouldn’t mind to do something else. and medium-size companies. Clients can create Alexander kline Having gotten involved teams, assign work and see the process online. What would you tell other people who in social media at the age Q: have ideas to pursue? Q: How did you come up with the concept of 14 and been named to You need to be creative and persistent— for Komolog? Forbes magazine’s “30 A: and have thick skin–and it can get you far. A: Most small companies don’t have under 30” list in January, We live in a world where having a great idea management software to manage projects, Alexander Kline ’16 is that is different from the most can get you payroll and other administrative tasks already a legend to many. millions of dollars. If you think something because it is very expensive. But it is a new Kline runs a basketball- great, why not go for it?—RL age and people need these tools to manage recruiting site, The Recruit Scoop, for high their business. Most systems in the market school players and college teams nationwide. are very complicated and not user-friendly, Bobby Lee The website establishes social connections Bobby Lee G’13, a graduate so we created a management platform between college coaches and players through student in new media online that’s easy to use for small- and social media. management, combines medium-sized companies. Q: How did you come up with the idea for both a background in Q: What has been the most rewarding part The Recruit Scoop? finance and a strong about following your idea? A: I really enjoy basketball, but I am not passion for media A: It is magic when you have an idea, very good at playing it. Since it is fast-paced, communications in a unique develop it, and then make such a complex it is very enjoyable to watch, and it’s also venture. He has taught system work. And people appreciate it. really easy to identify what players can personal financial skills for the past five years When I worked at ad agencies, I saw the and cannot do for the sport. So I wanted on his video blog, 2 Minute Finance. The vlog problems and I came up with a solution to to connect with coaches and help them to not only provides him a platform to share his solve them. It is not about making profits, recruit players. I also use the website as a professional knowledge, but it also has opened but about solving problems. platform to help high school players gain doors to a different career and networking media exposure, scholarship offers and opportunities. Q: What’s your biggest challenge? opportunities that they may not able to get Q: How did you come up with the concept A: It is hard to balance school and my otherwise. for your website? business sometimes. The lifestyle is the A: Most people my age don’t know how to biggest difficulty for me. Sometimes I sleep Q: What’s the most rewarding part of being manage their money, and there are only a on an office bench for two hours, take an an entrepreneur? handful of finance tutorial videos out there. exam and go back to the office again. A: I am glad that I am able to connect so Within finance and media, there was a niche many players with coaches and help them to that very few were willing to fill. I also have a Q: What do you see for the future of your get into good schools and get scholarships. strong drive to be an entrepreneur and self- business? For example, some talented players may supporting. People within our generation A: We will raise more funding and launch not be able to afford college, and I can help are very interested in solving problems and the site. The next step will be to move to a them to get a free ride. new location and employ more people. many become entrepreneurs—I wanted to Q: What was it like to be named to Forbes own a piece of that pie. Q: What would you tell others who think magazine’s “30 under 30” list? they might have an idea to pursue? A: It was surreal; I would never have expected to be on the list. It is an approval continued on next page 15 continued from previous page Camille Malkiewicz website and try to get more customers. Every month, subscribers Eventually, I want to sell the craft kits Q: What has been the most rewarding part are expecting stylish, fun directly on the website so you don’t need to about following your idea? craft kits from Craftistas subscribe. mailed to their homes. A: You can create a media property without Crafting is a very creative and personal Each box has instructions Q: going through traditional media entities. thing. How do you adjust the kits for that? and materials for making With the Internet, as a form of democratized It is difficult since every customer is an accessories, home décor A: media, anyone with an Internet connection individual. I don’t want to tell them what or specialty cards. It wraps and a good idea has the potential to be exactly they should do. I like to leave a bit up Camille Malkiewicz’s love for crafts and successful. of space with their creativity and let them her dream as an entrepreneur. With the hope make their own projects. That is why it has Q: What has been the biggest challenge? of making crafts convenient to everyone, been very well received. A: Funding. The biggest support that you Malkiewicz ’12 started Craftistas in November can get is within your own network and 2012. Q: What is your biggest challenge? within yourself. A lot of ventures take a Q: How did you come up with the concept A: You have new challenges every single long time to get the point when you can ask for your business? day when you try to make an idea into investors for funding. A: When I was younger, I was a business. The biggest one is to get 2 Minute Finance really crafty. I grew up in a customers. Most entrepreneurs think if they was completely self- “It’s really more creative household and my have good ideas customers will definitely funded and, in turn, mum likes to do crafts all the come. But it is not the case. had to work within a time. When I was in college, I about sweat What would you tell other people who very tight budget. saw so many blogs about cute Q: think they might have an idea to pursue? crafts, but I was busy with Q: What do you see than it is about One of my favorite brands is Nike, and school and didn’t really have A: for the future of your it is so cliché to say, “Just do it,” because it the time and money to do it. I website? is overused. But it is so true when it comes your idea.” really wanted to have a service A: The future of to entrepreneurship. There are more days for people like me, who want to my business is to — Sean Branagan, when you want to quit than when you want create trendy, cute crafts. continue on the same director of Newhouse’s to continue. Just fight and be hungry. When Center for Digital Media path I am right now— you are young, it is the best time to start Entrepreneurship Q: What has been the most seeking out new rewarding part about following a business, because you have nothing to partnerships and to your idea? lose.—RL create more content A: I consider every single achievement for a wider audience. as a big achievement. But it is only an erik Matlick In the world of Madison achievement for two minutes, after that, Q: What would you tell other people who Logic’s founder and CEO I just feel, “OK, what’s next?” Right now, think they might have an idea to pursue? Erik Matlick ’92, data is I have got some really awesome blogger A: Stick with your idea and get as much out king. The Manhattan- reviews. I also did a whole video series of it. It takes thousands of bad ideas before based company uses about crafts on ehow.com, and it was on you find a good idea. I feel a lot of people sophisticated data-driven the homepage. It gives me a sense that I am my age are afraid to take a risk, and they applications to understand actually a craft expert now. think about their student loans, want to find consumers’ behavior a corporate job and get settled. But I think Q: What do you see for the future of and help generate sales leads for marketers now is the time to experiment and try out Craftistas? and advertisers. Madison Logic’s clients run new ideas. A: I will expand the business, not just the media campaigns—banner ads, text links or —RL subscription service. It will be fantastic email marketing—on the company’s platform if I can distribute them to craft stores or and purchase data from the company. Matlick Walmart. Right now, I need to focus on the started Madison Logic after launching two

16 other successful startups: IndustryBrains, a three years. That is proof that marketers to expand my business to advertising site-specific, pay-per-click ad network, and want both data and automation to nurture strategies and website development. I MediaBrains, a buyer’s guide platform for potential customers. started Smith and Team as an independent business publishers. agency in 2007. We put together digital Q: What advice would you give other people Q: How did you come up with the concept platforms, made sales materials and who might have an entrepreneurial idea to conducted marketing for our clients, who are for Madison Logic? pursue? A: After selling IndustryBrains in 2005, I mainly in the mobile and tech industry. We A: I meet with entrepreneurs and invest know digital and interactive media through looked at the publishing/media industry, in startups frequently. One of the biggest and I discovered that lead generation our bones, which makes us stand out from mistakes I come across is over-funding a other ad agencies. advertising was a fast-growing component business during the funding stage. Once of the media mix. It already made up 10 you accept funding, you have set your Q: What is the concept behind Segments? percent of the market. However, similar to business’ valuation. If that valuation is too A: Segments is a platform that drives the display business in the early ’90s, there high and you have raised too much money, dynamic, addressable advertising, like were no industry standards for ad serving— you can never go back. This forces too many landing pages, emails, display ads and the technology behind the scenes—until companies into an exit strategy that they rich media. We seamlessly deliver highly DoubleClick paved the way. We saw this as will never achieve. I would always suggest personalized ads to users on any of these an opportunity to create the industry’s first starting with a smaller amount, even if the channels. This means that there’s no more “ad serving” platform for lead generation. valuation is lower. This will give you more guessing about which advertisement to This included serving the ads, inventory options when it’s time for a second round of deliver to the customer. We have provided management, lead processing, lead delivery funding or an exit. a quantifiable, algorithmic solution that and reporting. Today we have 450-plus My second tip is to surround yourself increases the efficiency of advertising publishing companies licensing this with employees as dedicated as you are. budgets. platform and 600 advertisers purchasing Learn how to hire the best, and, more media. importantly, learn how to get out of their Q: What’s the most rewarding part about being an entrepreneur? Q: What has been the most rewarding part way and allow them to succeed in their specific areas of expertise.—KH A: It is about being able to have a platform about following your idea? where I can innovate my new ideas and new A: It’s like watching your child grow up. Sam Smith solutions. I can dream up something and Every day we learn and grow. We take Advertising graduate say to a client, “Hey, let’s test this to see if it feedback from the market or ideas from our student Samuel Smith ’08, works.” team and build great innovative products. G’13 has worked as a web Coming to work every day and collaborating developer, copywriter and Q: What are your future plans? with smart people who are passionate project planner—building A: After I graduate, I want to work at an about innovation is a true reward for any a foundation for two advertising agency to learn the business. entrepreneur. The cherry on top: turning entrepreneurial ventures. I want to have a job that pays a salary and your ideas into profit. He founded a digital to get more experience in the business. advertising agency, Smith and Team, and an Freedom is good, but health insurance is Q: What do you see for the future of good too. the business and data analysis/lead addressable advertising startup, Segments. generation? Q: How did you come up with the concept Q: What would you tell other people who A: Data. Specifically, the usage of behavioral for Smith and Team? have ideas to pursue? intent data for advertising, nurturing and A: I graduated with an undergraduate A: I want to impart to them how important analytics. As an industry, we are still just degree in psychology and philosophy. I it is to have something that you or no one scratching the surface of our potential. One realized that you can’t actually find a job else has ever seen. It is about inventing the of the fastest growing segments, marketing with a philosophy degree, but what you future, not about predicting it.—RL automation, has grown from $100 million can do is to write well. So I started out as to almost a billion-dollar industry in just a copywriter. From copywriting, I started

17 New interactive storytelling mobile app focuses on winter in Central New york

By WeNDy S. LoughLiN

Early last year, a dozen Newhouse students set out to create an interactive storytelling mobile tablet application that would focus on Central New York’s notorious winters. The result, CNY32 degrees, is now available for free download from the iTunes store. Famous for frigid temperatures and record-breaking snowfalls, Central New York (CNY) averages 116.9 inches of snow annually. The winter of 2011 saw more than 179 inches of snow. But when the students—as part of Newhouse’s Multimedia Projects course—started their work last year, they were faced with one of the mildest CNY winters on record, providing them with an extra challenge as they attempted to tell what they thought would be a story about snow. Seth Gitner, assistant professor of newspaper and online journalism, “The obvious story topics, like skiing, snowshoeing, sledding and ice who taught the class, also arranged for a group of alumni to work one- fishing weren’t going to happen,” says Melia Robinson, a senior magazine on-one with the students, who shot, edited and finalized their stories in a major who worked on the project. “Fortunately, with the low-hanging fruit single weekend. out of reach, we were forced to get creative. We asked ourselves, what are Robinson says the experience was an incredible preparation for her the fresh stories we should be doing?” professional life. “The best part is, I can direct potential employers to the Student Katrina Tulloch visited Lake Placid’s Olympic training center, app in the iTunes Store and say, ‘Look at what I helped produce,’” she says. riding a bobsled with a camera strapped to her helmet. Steve Bottari and Students used Adobe Digital Publishing Suite to create the app. Harrison Kramer discovered geocaching. Robinson profiled a Mannsville, Videos from the project can be viewed on the CNY32 degrees YouTube N.Y., woman whose business, HandCandy Mittens, recycles ugly sweaters. channel. “It was by far my favorite assignment of the semester,” says Robinson. Students who produced the app include Bottari, Cassia Brooks, Erin “I spent an afternoon in her home and created a feature package that Carson, Tenell Felder, Nate Hopper, Kramer, Kayla Rice, Robinson, Emily included an article; a two-minute, character-driven video; a panorama of Shearing, Beckie Strum, Tulloch and Heather Wentz. Brooks provided her work space; and 360-degree images of the mittens, which linked to the mobile design, and Jon Crockett oversaw database design. items in her online store.” Additional photographs and video were provided by students Alex The students also created a series of stories capturing “a day in the Abdalian, Mitchell Franz, Efren Lopez, Taylor Miller, Alyssa Stone and life” of Toggenburg Mountain Winter Sports Center in Fabius, N.Y. Zach Zollars. “The whole semester we were crossing our fingers, hoping for snow, The soundtrack was provided by Synchronice, a local band whose but the final product was far more innovative than we could’ve imagined,” members include Newhouse student James Saulsky and his brother, Will. says Robinson. Students from Newhouse’s Advanced Web Design class, taught by adjunct professor Jeff Passetti, also participated in the project.

18 STUDENT STARTUP MADNESS: Students take on SXSW with their big ideas

By eLiNA BeRziNS

“Generation Y, get uncomfortable!” yelled InternQueen.com president and CEO Lauren Berger. Standing on a stage at the Hilton Hotel in downtown Austin, she waved her hands up and down to excite the crowd who had gathered there as part of South By Southwest (SXSW) Interactive in March. Among them were eight groups of students, readying to pitch their startup ideas to a panel of six judges. The students were there to take part in the Student Startup Madness (SSM) competition, which Berger emceed. The collegiate digital media entrepreneurship tournament was developed by Sean Branagan, director of the Newhouse School’s Center for Digital Media Entrepreneurship, in conjunction with SXSW. The eight student teams—known as the “entrepreneurial eight”—competed before judges including Patrick Ambron, co-founder and CEO of BrandYourself.com; Nicole Glaros, managing director of TechStars; Sandy Khaund, senior director of emerging technologies with Turner Broadcasting; Peter S. Magnusson, engineering director with Google; and Jim McKelvey, co-founder of Square. Branagan chose the eight teams from among 64 that had made it through previous rounds of SSM competition; of those, three made it to the championship round. In third place was RentLingo, a startup from , which helps users find apartments and roommates in a new city through social media. The site allows a user to see where his or her friends live in specific cities and also gives demographic information about neighborhoods based on gender and age. In second place was Traverie, a startup created by students from the University of California at Berkeley, which allows users to explore travel locations through friends’ recommendations. Users decide where to travel to and what to do there based on their friends’ reviews. In top place was TempoRun, a mobile app created by Michigan State University students. The app allows users to listen to music that matches their running speed, keeping the user at a consistent pace. Each of the top three teams received $5,000 of credits for Google Cloud Platform and gift cards from JackThreads. TempoRun was also named the SSM 2012-13 National Champion and awarded the SSM Rocket Trophy. “The student startup teams faced tough questions, which forced them to prove why their ideas were the most original and worthy of investment,” says Branagan. “And ultimately, Student Startup Madness forced students to get out of their comfort zones and market their startups in a venue as large and important as SXSW.” SSM is sponsored by the Newhouse School, Turner Broadcasting’s Media Camp, Google Developers and Foursquare.

19 PARADe oF SPeAkeRS: Special guests share insights, advice with students

By WeNDy S. LoughLiN Several prominent names graced the Newhouse marquee this spring, discussing everything from digital publishing to free speech to the entertainment industry to big data. Here is a look at three of them.

Larry Flynt Larry Flynt, the controversial publisher of Hustler Magazine and longtime First Amendment advocate, came to Newhouse in March as a guest of the school’s Tully Center for Free Speech. He spoke on “Fighting for the First Amendment.” Flynt is an outspoken defender of First Amendment rights and chairman of the Hustler brand of properties. Throughout his career, he has been involved in numerous legal battles regarding the regulation of free speech in the , including the prominent Supreme Court case Hustler Magazine v. Falwell (1988), a historic decision that held the interest in protecting free speech surpasses the interest in protecting public figures’ emotions and reputations. “This year marks the 25th anniversary of that famous case, which is one of the most important free speech cases in our history,” says Tully Center director Roy Gutterman. “It was an honor to be able to talk about this case and others with the man who has fought so hard for these First Amendment principles.”

Brian Roberts Brian Roberts, chairman and CEO of Comcast Corp. and chair of the board of directors of NBCUniversal, came to Newhouse in March, when he participated in a Q&A with graduate student Farron Stark. Under Roberts’ leadership, Comcast has grown into a Fortune 50 company and is the nation’s largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand, and also provides these services to businesses. The company is the majority owner and manager of NBCUniversal, which operates 30 news and entertainment cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Additionally, Comcast has a majority ownership in Comcast-Spectator, whose major holdings include the Philadelphia Flyers NHL team and the Wells Fargo Center, a large multipurpose arena in Philadelphia. Roberts has won numerous business and industry honors for his leadership. He is a member of Babson College’s Academy of Distinguished Entrepreneurs Hall of Fame and the Cable Television Hall of Fame. Institutional Investor magazine named him as one of America’s top

20 other recent Newhouse guests:

• Lauren Bans, associate editor of GQ CEOs six times and named Comcast one of America’s most shareholder- friendly companies four times. Among many other awards, he received the • Adrian Barrow, head of planning for JWT National Cable and Telecommunications Association’s Vanguard Award for Distinguished Leadership. The Newhouse School honored him with the Fred • Actress and producer Gina Belafonte Dressler Achievement Award at the 2011 Mirror Awards ceremony. • Ashley Bryant, the state digital director of Ohio for the Obama Danny zuker ’86 campaign (see story p. 7) Newhouse alumnus Danny Zuker ’86, Emmy Award-winning writer and executive producer of ABC’s “Modern Family,” visited the Newhouse School • Experimental journalist Nonny de la Peña as a guest of the Department of Television, Radio and Film in April. While on campus, he met and worked with students in Newhouse’s Advanced • Chuck Hemann, group director of analytics for WCG Screenwriting course and gave a public talk. Zuker has served as a writer and producer for “Modern Family” since • Deb Henretta G’85, group president of Procter & Gamble’s its debut in 2009. He has also written or produced for “The Unusuals,” “The Global Beauty Care division Men’s Room,” “Off Centre,” “Jesse,” “Just Shoot Me!,” “Fired Up,” “Grace Under Fire,” “Roseanne,” “Watching Ellie,” “Evening Shade” and “The • Andrew Hetzel ’90, vice president of corporate communications Arsenio Hall Show,” where he got his start. with Blue Cross Blue Shield of Michigan He is the recipient of Emmy Awards for Outstanding Comedy Series (2010, 2011, 2012); a Producers Guild of America Award for Television • Louis Jones, CEO of the GroupM agency Maxus, and Timothy Producer of the Year in Episodic (2011, 2012); and Writers Guild of America Cecere, chief talent officer for GroupM North America Awards for Comedy Series (2011, 2012) and New Series (2010). He was inducted into the Newhouse Professional Gallery last fall. • Shelly Lazarus, chairman emeritus of Ogilvy & Mather

• Photographer Joe McNally ’74

• Keija Minor, editor-in-chief of Brides magazine and the first African-American editor-in-chief in the history of Condé Nast

• Matt Prince, social media manager for

• Mary Donahue Quinlan, eastern advertising director for Cosmopolitan magazine

• Dan Schultz, journalist and Knight-Mozilla Fellow at The Boston Globe

• Matt Stopera, senior editor of BuzzFeed

21 big dreams become big reality for student alison chaney

By DeBBie LetChMAN FAChLeR

A longtime basketball player and huge fan of the sport, Alison Chaney learned this year that even the craziest dreams come true. Chaney, a graduate public relations student, won an online contest to intern for renowned ex-NBA player Charles Barkley. The contest was held via the social media website Tout.com. As the selected winner, Chaney had the opportunity to help out with Barkley’s “Inside the NBA” television show on TNT. Chaney traveled to Atlanta, where she had previously completed her undergraduate degree at Spelman College. Chaney heard of the contest when it was announced on Barkley’s show. For her entry, she submitted a video—and she rapped in it. “My mom is the one that suggested [I rap in it],” Chaney says.

Chaney, originally from Minneapolis, interned for two days, January 31 and February 7. In OTES addition to being on Barkley’s show, where she drove a Segway for the first time, Chaney blogged for CharlesBarkley.com and Tweeted for the program, using the Twitter handle @NBAonTNT. Even though she admits to being nervous at first, she says the internship was beyond anything she could have imagined. She had to learn how to be a professional rather two Newhouse students take than just a fan. Chaney not only met Barkley, one of her honors in Alexia Competition favorite basketball players since high school, but she also Newhouse photography graduate student

got to know the famous former NBA athlete Shaquille O’Neal, N Annie Flanagan and junior Andrew now also an analyst on the show. “[We] actually had quite a Renneisen won awards of excellence in the dynamic,” Chaney says of O’Neal. 2013 Alexia International Photojournalism Although Chaney had interned with the Washington Competition, hosted by the Newhouse Mystics and Wizards before, her experience at “Inside the School. The competition is sponsored by NBA” is unmatched. “I had never experienced such a work the Alexia Foundation for World Peace and environment,” she says. “But it was clear to me that this Cultural Understanding. environment was successful. Everyone knew everyone’s Flanagan’s winning project will show name, from the on-air TV analyst to the part-time production the long-term effects of sexual abuse; assistant.” Renneisen will document violence in In Atlanta, it wasn’t all work and no play. When she was Camden, N.J. instructed to teach Barkley Spanish, Chaney tricked him with a joke. “He asked me to teach him This year’s competition drew 121 ‘Charles Barkley is very handsome and Charles Barkley is very skinny.’ Well, what I actually taught applications from students around the him in Spanish was ‘Charles Barkley is very ugly and Charles Barkley is very fat,’” she says. world—almost double the number of Chaney says that she probably had the most fun with O’Neal, who taught her to drive the entries in the past. Segway. “Shaq and I are both sarcastic and like to laugh, which was fun and put me at ease,” she Judging was held at Newhouse in says. “He made me comfortable.” February. Judges were Lynn Johnson, Fortunately, it seems that Chaney made as big an impression on the “Inside the NBA” staff contributing photographer for National as they did on her. She even prepared an early birthday present for Barkley. “He had no idea I Geographic and the inaugural visiting was getting him one. I got him an Auburn University golf set and he loved it,” she explains. “What professional in the Department of actually touched me is that Charles took the time to read the card I wrote for him, in front of me. Multimedia Photography and Design; After he read it he grabbed my hand and told me, ‘Thank you.’ I literally had to fight back tears. It Getty photographer John Moore; and Jim was a very special and genuine moment. I was floored.” LASS Dooley, former director of photography for Newsday. 22 C 60s 90s helen Dunn Frame ’60 is the author of keith Jodoin ’95 and Marnie Jodoin iN MeMoRiAM “Retiring in Costa Rica: or Doctors, Dogs ’95 debuted “Finding Bigfoot: Untold and Pura Vida.” Stories” on Animal Planet. Jodoin is george J. Lockwood ’53 died CEO and executive producer at Sapling on January 31 in Phoenix, Ariz. todd Caso ’65 is a contract consultant Pictures, which was honored by the Lockwood, a Pulitzer Prize winner with NBA Entertainment. Washington, D.C., chapter of the (1967), was managing editor of American Marketing Association at the . He served as 80th Anniversary Top Marketer Awards managing editor for features 70s ceremony last fall. of The Milwaukee Journal until edward Bauer ’72 is the author of “The his retirement in 1986. After the Final Truth: Solving the Mystery of the Jeff Neubarth ’97 is coordinating Milwaukee Journal, Lockwood JFK Assassination” (www.thefinaltruth. producer for “Morning Drive” on the taught journalism at Marshall net). Golf Channel. University in Huntington, W.Va., served five years as executive editor Allen Adamson ’77 is the author of “The of the St. Joseph (Missouri) News- Michael tetuan ’98 is communications OTES Edge, 50 Tips from Brands that Lead.” Press and became a distinguished manager for Molecular Imaging, professor of journalism at Louisiana Computed Tomography and Advantage Doug Mcilhagga ’77 is director State University in Baton Rouge. Workstation at GE Healthcare in of marketing and external affairs Wauwatosa, Wisc. at Southern Illinois University L. edgar Prina ’38, g’40, a prize- Edwardsville. winning journalist and a former 00s chairman of the board of governors terry Nantier ’79 is the author of of the National Press Club, died on Dave Levinthal ’02 is a senior reporter N “Papercutz,” a graphic novel series for May 14. He was 95. with the Center for Public Integrity. kids. Prina held positions at the New York Sun; the Washington David Brewer ’06 was named to Forbes’ Evening Star, where he was twice 80s “30 under 30” list. nominated for the Pulitzer Prize; and gail M. Norris ’80 is vice president and Copley News Service. He won the general counsel for the University of Scott Spinelli ’08 is the author of Washington Newspaper Guild Award Rochester. “congratulations?” for distinguished reporting in 1951. Prina, who served in the U.S. Navy during World War II and the Lisa Fantino ’83 is the author of “Amalfi Korean War, earned a dual bachelor’s Blue, Lost and Found in the South of 10s degree in journalism and political Italy.” Wes Pope ’10 is assistant professor of multimedia journalism at the University science and a master’s degree of Oregon’s School of Journalism and in political science from SU. He David Spencer ’85 was honored with a Communication, based at the George S. established an endowed scholarship 2012 Webby award in the art category. Turnbull Portland Center. for Newhouse graduate students in print journalism and a scholarship for public administration students elizabeth holtan ’12 is manager of the at the Maxwell School of Citizenship National Partner Program at the Council and Public Affairs. of Better Business Bureaus in Arlington, Va. LASS senD us YouR news! [email protected] 23 C 2012 REPORT OF DONORS As of March 15, 2013 BENEFACTORS William W. Friberger III and Michael E. Lehman and Heidi B. Lehman Joyce Tudryn-Friberger Dean A. Leipsner Anonymous Friends Brian S. Frons and Jeanine Guarneri-Frons Ivan M. Leist and Susan J. Leist Michael E. Ambrose Steven Fuchs Lori Moskowitz Lepler James C. Andrews Kevin E. Glazer and Rachel S. Glazer Edward F. Levine and Pamela J. Levine L. Kelly Atkinson Jr. Jeffrey T. Glor and Nicole Glor Howard C. Levy Barry Baker Nicholas B. Godfrey Bruce M. Levy and Linda L. Levy Lawrence I. Barron Mark C. Goldberg and Abby J. Goldberg Christopher A. Licht Kenneth S. Barron and Marian L. Barron Dr. Kenneth N. Goldberg and Amy J. Goldberg Gary T. Lico John J. Barry and Kathleen P. Barry Lola L. Goldring Robert R. Light and Shelly M. Light Robert A. Berman and Ronnie S. Berman Peter G. Gosselin Arthur S. Liu Mark L. Bienstock and Maxine Bienstock Jill A. Green Thomas A. Mandel Edward Bleier Hank Greenwald and Carla R. Greenwald L. Camille Massey Michael D. Block Norman M. Gunzenhauser Erik G. Matlick and Dr. Ali Scharf-Matlick Judith L. Borck David M. Hale Paul A. Mavis Thomas R. Boyle Dori Ann Hanswirth Mr. and Mrs. Patrick B. McCall Erica D. Branch-Ridley Peter James Hebert William P. McGoldrick Judith L. Bronk Andrew T. Heller Kevin J. McNamara Howard L. Brown and Nancy G. Brown Joyce Hergenhan Steven Merin Hubert W. Brown and Nicole L. Brown Edward L. Hersh Theodore C. Meyer Sara M. Cakebread Jo Ann Hitman John Douglas Miller Carla L. Callaway Jonathan J. Holtz and Susan W. Holtz Stacey Mindich Sean B. Carey Peter A. Horvitz Robert J. Miron and Diane Goldblatt Miron Dr. James T. Carlin Jr. and Camille T. Carlin Jackie T. Jamsheed Dr. Helena Mitchell Alan A. Cavanna Jason M. Jedlinski and Jay E. Nitz Virginia H. Moriarty John H. Chapple Wayne D. Johnsen Mark H. Morris and Judith L. Morris Stephen E. Cohen Grant A. Johnson Eric Mower and Dr. Judith C. Mower Roger W. Conner and L. Susan Conner Robert M. Kalik Joseph T. Muscato and Leanna K. Muscato Annemargaret Connolly Keith J. Kaplan Dr. Betty Jane Myers* Lorraine M. Corcoran Dr. Robin L. Kaplan and Lori S. Kaplan Dr. Lawrence Myers Jr. Dennis C. Deninger and Gail I. Deninger Theodore H. Kapnek III and Wendy O. Kapnek Philip A. Nardone Jr. Jess P. DiPasquale and Andrea D. DiPasquale Mr. and Mrs. Dennis H. Kekas Eugene A. Nelson Janine Dusossoit David Kenin Donald E. Newhouse and Susan C. Newhouse John R. Dytman Steven R. Kent Ted N. Okazaki and Linda H. Okazaki Ian Eagle and Alisa T. Eagle Ronald S. Kermani Michael P. O’Toole and Roseann C. O’Toole Brian A. Edelman William S. Koenig and Melinda C. Witmer Neil S. Parish and Sandy E. Parish Brian Andrew Eden Dr. Edward J. Koppel Nancy Knowles Parker Donald L. Edwards and Nancy E.S. Edwards Bernard R. Kossar and Carol M. Kossar Michael S. Perlis Lawrence E. Eichel and Barbara A. Beck David A. Kowalski and Debra J. Kowalski Edmund F.S. Perry Jr. and Nancy W. Perry Barry M. Feinberg, Ph.D. Lawrence S. Kramer and Myla F. Lerner Virginia Miles Pitcher and Kel Kelly Robert A. Feldman and Marjorie W. Feldman Stephen F. Kroft Mr. and Mrs. John Plavocos J. Christian Fenger and Paula S. Fenger Lee M. Lasberg Howard W. Polskin David G. Flaum Michael P. Lawrence Kevin J. Porter Est. of Ms. Sarah J. Fleischman* Carly Lehman Todd S. Purdum and Margaret J. Myers

24 Rani R. Raad Raymond A. Wedlake and Nancy Joy Wedlake Daniel E. Axelrod Julie F. Rafferty Neal R. Weiner and Denise F. Weiner Franklin Baharestani and Soraya R. Baharestani Leslie H. Read James G. Weiss and Audra N. Weiss Budd L. Bailey Rob Reiner and Michele Reiner Bonnie W. Wheeler James W. Baird Jonathan D. Resnick Bryan J. Wiener and Jessica L. Wiener Edward E. Balaban Toby G. Ritter and Nataly Ritter John R. Wildhack Miriam Jill Balmuth Gregory T. Rizzi and Cynthia Bolker Edward Jason Wise Douglas W. Bandos Douglas G. Robinson Ann Woolner Bernard E. Banks Jr. Stephen A. Rogers and Nancy Rogers Frances P. Yariv Matt R. Barbour and Jennifer A. Barbour Marianne L. Samenko James D. Yoo James Barker William Saurer Jr. Linda Barlow-Salkovitz Anne H. Schmitt FRIENDS Joshua A. Barnett and Mary C. Barnett Mark D. Sena Anonymous Friends Harvey B. Baron and Carol Sherman Baron John M. Shaker Mitchell K. Aaron and Judith G. Aaron Maggie A. Barr Lora A. Sharpe Donna R. Aboff Bruce M. Bartholomew and Daniel P. Singer Cynthia R. Abrams Diane A. Bartholomew Alan D. Slater and Gerri S. Slater Stephen G. Adamek Frank S. Barton and Jacquelyn S. Barton Seth M. Solomons and Laura A. Solomons Jason Albert Adams Kerem G. Basul and Imer Basul Michael Spirito Allen P. Adamson Nancie R. Battaglia Albert P. Stauderman Jr. and Adam S. Adler and Doris B. Adler Anthony C. Battaglia Jr. Helen M. Stauderman Mr. and Mrs. Alfred G. Adler Lance P. Bauer and Tina M. Bauer Kim M. Steele Ada L. Agrait William Ryan Baum Fred K. Sternburg Sally A. Alfis Tracy A. Baumgardner Charles W. Stevens and Alyssa R. Allen Theodore R. Bayer and Ellen S. Bayer Dr. Jennifer Greene Stevens Dr. James E. Allison and Margaret G. Lindenstein Michael L. Beebe and Lois J. Baker Megan Anne Stull Dr. Gerald S. Alperstein James H. Beecher William R. Sulit and Beth Kephart Sulit Jordana E. Al-Saigh Robert Allen Beeler Jr. Andrew E. Suser and Randy D. Suser Andrea B. Altman Douglas C. Behre and Lauren A. Behre John L. Sykes John P. Amato and Lynn M. Amato Edward B. Belkin and Bonnie R. Belkin Anne Corwin R. Taft Marylou Ambrose George Bellerose Michael T. Tirico and Deborah G. Tirico Michael Ryan Amiel Robert S. Benchley Luis C. Torres-Bohl Bryan D. Anderson Thomas B. Benton and Lorraine K. Benton Michael J. Trach Renardo Andrade and Joanna Andrade Lauren Bercarich Cynthia R. Trifone Lynn S. Angell Randy M. Berent Paul J. Trifone Kimberley K. Anstee Shira Lauren Berg Nicholas D. Trigony Lauren B. Antonucci Phyllis L. Berk Dr. Peter Tsairis and Aphrodite Tsairis Akosua Antwi Alan S. Berkowitz and Carolyn S. Berkowitz Robert A. Unger and Lauren S. Unger Daniella Joy Apfel Barry Berlin and Linda M. Berlin Donald T. Vangel and Shirley L. Staples Joyce S. Appelman Mark R. Berman Mark J. Verone and Dr. Rachelle D. Hardy Stephen A. Arvan Nancy Leffler Berman George P. Verschoor Garrett Odhiambo Arwa Gregg E. Bernard and Jennifer F. Bernard Ira J. Wagner and Marcia L. Wagner James O’Hanlon Asher and Jennifer H. Asher Anne K. Bernard John K. Wandishin and Denise A. Wandishin Jeffery C. Atkins and Allison M. Atkins Louise R. Beste

25 2012 REPORT OF DONORS

Mary Jane BeVard Pamela J. Bruzan Natalie Michelle Clay George D. Bieber Eunice E. Bryant David E. Clayton Patricia F. Bierlein Katelyn E Buress Richard A. Cobuzio and Monica L. Cobuzio Donald K. Bigsby and Marie A. Bigsby Donald L. Burgess Frederic M. Cochard Karyn D. Bilezerian Lauren Burk Thomas E. Coffey Danielle Ashley Birenberg John A. Burke Margaret A. Coffman Robert I. Black Cara A. Burrell Mark H. Cohen John A. Blackburn Amanda Rae Busch Dr. Neil M. Cohen and Dr. Debra D. Weissbach Peter J. Blair Robert M. Butler Richard A. Cohen and Elizabeth L. Cohen Alicia M. Blaisdell-Bannon Gabriel L. Buzas and Jill Buzas Jill S. Cohen Bara I. Blender Jonathan Roland Cain and Matthew David Cohn Julie H. Blissert Colleen May Locke Shelly D. Collins Iris R. Blumenthal Lia J. Calabro Heather R. Comak Esther Boakye Dr. Thomas J. Campfield and Sean M. Conaway Paul B. Boardman Deborah G. Campfield Mr. and Mrs. Robert J. Condon Jr. Gregory A. Boc and Christine A. Boc Joelle Cann Catherine S. Condon Gerald J. Bodlander Maria E. Cantor Bruce A. Conger John T. Boggs Steven C. Capobianco and Ceci Connolly David E. Bohnert Kimberly E. Capobianco Michael P. Connors and Lisa E. Connors Doreen M. Bonnett Brenna Carolan Carlin John F. Conte David T. Boreanaz Judith K. Carlino Daniel L. Corbet and Jane S. Corbet Jeffrey W. Bosworth Heather Marie Carman Michael W. Corbett Wayland Miller Bourne Jr. Dudley S. Carpenter Jane Costello Ray N. Bourque and Vicki S. Bourque Michael S. Carrington Vincent P. Coveleskie Cephas Bowles Catrina Denise Carrington Christopher Michael Covello Gregory Boyer Terence P. Casey and Karen B. Casey David D. Coville and Shelly L. Coville Nancy J. Boyer-Rechlin Sarah A Cassella Deborah A. Cowan Barbara L. Bradley Rosemary C. Catalano-Dillon Timothy A. Cox and Lori J. Cox Brian J. Brady and Anne Vaccaro Brady Jacqueline M. Cates Emily C. Craig Carolyn J. Brafman Jennifer A Chaput George T. Crandall and Barbara A. Crandall Michelle Kanter Bramwit Eric Harris Charles Michael J. Criscione and Eileen N. Criscione Julie R. Breakstone Howard Ding Chen Sally Fox Cronin Nancy Brenner Milvionne Nadege Chery Joann M. Crupi Margo R. Brenner Robert Scott Cheyne Kathleen M. Culleton Alan J. Brignall Dr. Anita P. Chirco Jessica F Cunnington Alfred P. Briguglio and Rachel Briguglio Stephen Chrepta and Stephanie Chrepta Chelsea Elisabeth Damberg James R. Brinson Jr. Patricia R. Christakos Sharon J. Dan Wilfred P. Brolin and Kathyrn A. Brolin Lisa F. Chrystal Anthony W. D’Angelo and Deborah A. D’Angelo Stanley Bertram Brooks Beth A. Churchill Sharon R. Darver Charles A. Brooks and Barbara R. Brooks Karen H. Cialone Paula R. David Jennifer Shapiro Brotman Christopher Ciereck and Christina Ann Ciereck Steve Davis and Emilie D. Davis Harriet N. Brown Louise E. Clark Robert J. Davis Laura Janette Brown Steven R. Clark Brian K. Davis

26 Seth A. Davis and Allison W. Davis David E. Elfin Ellen S. Friedman Henry L. Davis and Susan M. Davis Michael C. Ellison and Caroline James Ellison Jeffrey L. Friedman Joseph A. Day George F. Emmons Jackie Lynn Friedman Misty Ann de Lamare James W. Emr and Marian A. Emr Debbie L. Fries William T. Deane Michael J. Eppinger Douglas H. Funkhouser and Elizabeth A. Quigley Margaret H. Deardorff Robert J. Erickson and Sally F. Erickson Naomi Q. Funkhouser Mr. and Mrs. John H. DeBonville Desiree Marie Erway Edward A. Gala and Luanne K. Gala Marisa Lyn DeCandido Elizabeth M. Eulberg Dennis T. Gallagher John M. Decker and Patricia M. Decker Marsha C. Evans Aileen E. Gallagher Bradley S. Defoe Barbara S. Ewalt Dr. Wilfred E. Gallinek and Patricia M. Gallinek Arnold N. DeMonico and Lee M. DeMonico Dr. Chaim H. Eyal Wilfred E. Gallinek Francis J. DeRose and Ellen L. DeRose Benjamin E. Fajardo and Erlinda S. Fajardo Maya L. Gasuk Sunny S. Deweez Seth T. Farmer Angela Lindsay Gaul Russell O. Di Bello Linda Elliott Farmer William E. Gehrman Giuliano Di Francesco and Edith L. Di Francesco Frank Farrell Stephen J. Geimann and Carol A. Sadler Paul J. Diano Pierre A. Fauconnet Adam M. Gelb and Jeri L. Gelb Phyllis L. Dickerson-Johnson Donna Faw William Charles George and Irene Susan George Nicole R. Dinardo Karen E. Fedele Laurie L. Germain James S. Dispenza Leonardo Zeev Feldman Mr. and Mrs. Raymond R. Gibaratz David E. Dix Andrea Nissen Ferguson Richard A. Gibbs and Jennifer C. Gibbs William F. Doescher Merry M. Firschein Dr. W. David Gibson and Larissa W. Gibson Francis J. Doherty Jr. Chester B. Fish Jr. Charles I. Glidden and Lori A. Glidden Beverly B. Dominy Mel Harris Fish Robert J. Godfrey Wendell C. Domon David B. Flemming Tula Goenka Jacob Moffie Donnelly Thomas M. Flynn and Amelia E. Flynn Jeffrey P. Gold Stephanie K. Donoghue Jeanne Ann Forbis Steven J. Gold Joseph E. Dorey Noralil R. Fores Abby G. Goldberg Ilene Abbey Dorf Manahan David Fossas and Courtney J. Fossas Robert J. Goldberg and Karen S. Goldberg Scott G. Dressel-Martin Robert Arthur Foster Donna L. Goldberg Virginia G. Drew Timothy P. Fox Dr. Anthony R. Golden and Rita J. Golden Alan R. Drooz and Jane N. Drooz John W. Fox Jay P. Goldman and Rebecca S. Salon Jonathan S. Drubner Dorrian C. Fragola Dr. Nancy T. Goldman Kristin Beth Dumont George Franciscovich Roberto Juan Carlos Gonzalez-Homs Lisa Linz Duncan Richard J. Frank Paul R. Gordon and Nan P. Gordon John R. Duncan II Eric D. Frankel Nancy J. Gordon Diane W. Dunne Deborah Anekstein Franklin Dr. Thomas J. Gould and Leslie R. LaPlace Michelle Thomas Duran Cheryl Brody Franklin William R. Gowen Jeannette M. Eberhart David W. Frasco Phyllis Kalman Grant Andi Grant Edwards Pamela Giddon Freedman Gene A. Gravier and Margaret M. Gravier Megan Edwards-Brodsky Kristina R. Freeman Ronald S. Green and Kathleen Green Amy R. Effron David L. Freireich Sidney M. Greenberg and Winifred E. Greenberg Mark A. Egmon Richard D. French and Nancy A. French Sharon F. Greenberg Ronni G. Eisenberg Jacquelyn M. French Glenn A. Greenberg

27 2012 REPORT OF DONORS

Gary L. Greenblatt and Linda S. Kobrin Frank F. Herron Dr. Connie J. Jozwiak-Shields Joseph F. Greenidge Jr. Beth N. Hershenhart Colette M. Jurnak Michael S. Greenstein and Heather A. Tully Heather K. Hertz Andrew G. Kaffes Bruce T. Gregalis and Diane E. Gregalis Roger J. Herz Robert G. Kagan and Marcy Cain Dr. Rocco D. Grella and Dr. Laurie A. Manzione Donald A. Herzog Richard J. Kahn and Mary Jo Kahn Christina S. Grenis Mary E. Heveron-Smith Susan B. Kahn Benjamin C. Griffin George G. Hicks and Dr. Mary Dee J. Hicks Allyssa M. Kaiser Alfred S. Groh* Patricia A. Higgins Audrey Kalman Rachel Christine Gruber Sari Alissa Hitchins Beth W. Kanik Daniel G. Guller Yi-Mou Ho Charles N. Kantner III Andrew W. Gumpert Yen L. Ho Brian Clifford Kanziger Rob Gursha and Cathy Lehman Gursha Vicki Ho Joel K. Kaplan Michael Alan Gursha Philip R. Hochberg Martin P. Karnett and Dr. Laura J. Collins Michael E. Guterman and Cindy J. Guterman Matthew T. Hoffman Lisa S. Karp Roy S. Gutterman Lisa Hollaender Janet A. Katz Kristina Hahn Howard Homonoff Ralph A. Katz Gary T. Hahn Shana Frances Honig Dianne Levine Katz Kathleen M. Haley Bradley J. Horowitz and Jennifer L. Horowitz Ari A. Katz Anna E. Hall Lisa A. Hoston Sherri Jean Katz Kimberly M. Hamilton Norma Kemen Howard Richard S. Kauffman and Patricia L. Kauffman William A. Hammer and Nancy J. Hammer Julia A. Howson Dianne M. Kavanagh Helen Budd Hanna Sean M. Hueber and Ilia Domon Hueber Theresa A. Kelly Kimberley Jacqueline LaNilla Hannah T. Lee Hughes Martha H. Kelly Jennifer M. Hansen Marc F. Hughes Edward F. Kelton Edward J. Hardy Jr. James P. Hyland and Patricia A. Hyland Paul D. Kendall Lisa C. Hardy Joseph C. Ilvento Jr. and Tracy A. Ilvento Christopher Kenneally Brittany D. Harris Jeffrey M. Irvine and Heather L. Mayer-Irvine Marion F. Kennelly Susan G. Harrison Mark J. Isik Leslie S. Kern Stephen M. Hart and Ann M. Hart Lisa Magalnick Jacknow Kathleen E. Kerr Richard C. Hatch and Diana D. Hatch Keith A. Jackson Dr. David Ketchiff and Dr. Nancy B. Ketchiff Jeanette L. Havens Gary C. Jacobs and Cindy Jacobs Mirel B. Ketchiff John D. Hawkes Stephanie Anne Jasuta John B. Kick and Sandra E. Kick Jacqueline R. Hayes Vivien A. Jennings Joan Killough-Miller Richard R. Haynes David R. Jensen Michael J. King and Sarah A. Miller Christopher M. Healey Teresita M. Jocson Carmel P. King Elizabeth Dougherty Hebb Stanley Duncan Johnson Brian A. King and Susan I. Grant Lisa M. Heimann Janet Leah Johnson Mary P. King Marc David Heintzman Catherine E. Johnson Elizabeth M. King Friends of Robert A. Heisler Marshall M. Johnson Mr. and Mrs. Raymond J. Kinley Jr. Loren J. Henderson and Laura R. Henderson Mark A. Johnson and Mary B. Johnson Madelyne F. Kirch Catherine Spencer Henn Fred D. Johnstone and Leigh K. Johnstone Paul D. Kirschner and Nancy E. Powell Vladimire Herard Patricia R. Jones Jane E. Klaris Dr. Alicia P. Herman Justin A. Joseph and Gail F. Joseph Miriam B. Klein

28 Kimberly A. Knight Adam R. Lippard Theresa C. Mayhew Susan A. Koeppen Stuart L. Lisson and Colleen M. Lisson Michael F. Maynard Barbara E. Kozel Donald W. Lloyd Adam M. Mazer Robert W. Kramer Heather A. Lloyd Christen N. McCluney Borys V. Krawczeniuk Mary R. Lloyd Stewart E. McClure and Susan H. McClure Michelle L. Krebs Ronald V. Lombard and Deborah D. Lombard Ashley D. McClure Jeffrey H. Kreinces Dane E. Lopes and Shari Lopes Jasmine I. McCormick Robert J. Krengel and Jessica Leigh Loveless Dr. James Fletcher McDonald Arlene M. Michelson-Krengel Errol K. Loving Matthew J. McDonell and Holly L. McDonell Jerome E. Krevit Josephine Low Greg McGee and Karen M. McGee Stephanie M. Krikorian Cynthia A. Ludvigsen Douglas C. McIlhagga Donald J. Krone Joshua Lee Lukin and Lauryn B. Lukin Heather L. McKernan Michael Kuczkowski and Lisa B. Kuczkowski Dean L. Lunt and Michelle A. Lunt Patrick V.J. McLaughlin and Krystin M. Kunz Raymond Allen Lutzky and Brian A. Carchedi Margaret V. McLaughlin John A. Lahtinen Brian N. Lynch David C. McMenamin Christine B. Laird Mark W. Maben Chris McMurry Timothy J. Lammers Paul H. MacClennan Harry J. McNeill Kelly Marie Lamothe Edward G. MacKillop Jr. Joseph McNelis Nicole F. Landesman Bruce B. MacMillan and Linda L. MacMillan Linda A. McNelis L. Thomas Lane and Mary E. Lane Craig K. MacVittie and Karen A. MacVittie Adrienne Marie McWhorter Jared S. Lanphere and Sara Katharine Lanphere Donald E. Magarian Leonard C. Mead III Alan H. Lapides Emily A. Maher Patti J. Meaker David R. Laputka Gregory M. Makris David A. Meeker John A. Lasorsa and Suzanne C. Lasorsa Lisa A. Malo Morris J. Mehlsak and Barbara F. Riegelhaupt Alessandra H. Laufer Jon M. Maloff Jean Q. Meijer Angela Marie Laurello Anne K. Malvasi Carol Melling Angela Lawrie David A. Mandel Michael Meltser Mr. and Mrs. Verdell Lawton Jr. Abe N. Manela and Suzanne G. Manela Charles M. Meltzer and Joyce Rubinson Meltzer Huu V. Le and Ngoc-Minh T. Le James C. Maneval Steven M. Mendel Jack A. LeCuyer and Karen F. LeCuyer Hans B. Manning John S. Mengucci and Mary Ellen Mengucci Steven D. Leeds and Wendy S. Leeds Jennifer A. Mantz Marshall Merrifield and Virginia R. Merrifield Lillian Weiner Leffert Richard W. Manville Eric A. Messer and Hillary C. Messer Bruce A. Leichtman Joel H. Marcus and Helen G. Marcus Traci A. Messier Joseph M. Leogrande and Deborah L. Marcus Andrew D. Meyer Dr. Cathy Jo Leogrande Michael M. Marick and Lisa Marick Dr. Mary Ann Meyers Deborah M. Leone Dr. Andrew Markowitz and Carol Markowitz Brianne Sarah Miers Alison J. Leung Betty J. Marmon Thomas Christopher Millas Hilary Kourtney Levin Laurie A. Marr Jeffrey M. Miller and Karen K. Miller Monica E. Levinson David V. Marseglia Richard L. Miller and Anne E. Miller Joel M. Levy and Marcia E. Levy Pamela A. Marshak James F. Miller Jeffrey Licata Mr. and Mrs. Richard H. Marson Lynette C. Miller James H. Lins and Patricia McKinney-Lins Curt Martin and Claire Martin William J. Millman III Gene J. Lipman and Barbara A. Lipman Dr. Margaret R. Martin Steven M. Minn and Lucy B. Minn

29 2012 REPORT OF DONORS

Terence M. Minogue Don P. O’Neill and Sandra C. O’Neill Keri A. Potts Patrice Mitchell Deborah L. Oonk Paul A. Powers Richard M. Monihan Jr. Christopher J. Orlovsky and Kelly A. Pramberger Christine R. Montaquila Alexandra E. Orlovsky Danielle B. Pratt Thomas J. Moore Dr. James S. O’Rourke IV Dr. Frank C. Pregler and Jane E. Pregler Brian J. Moran and Margaret Moran Tina R. Osmond Carol E. Preston Angelina C. Moreschi Donald E. Osteen Jeffrey L. Price James W. Morris Robert J. Owen Robert R. Procopio and Kathryn S. Procopio James B. Morris Joseph S. Palmer and Maria Palmer Matthew T. Prohaska Mark M. Motsko Mary Catherine Palumbos Kelli S. Putney Rebecca A. Motte William J. Parducci and Anne R. Parducci Michael Putrino and Barbara A. Putrino Jeffrey W. Mucciolo and Helen E. Mucciolo Michael J. Parent Philip M. Quartararo Brian D. Mueller Jeffrey M. Park and Janet F. Park Selma J. Radin Hugh O. Muir and Phyllis O. Muir Christopher Lindsay Parker Harvey M. Raff and Carol Zeiger Raff Rosa I. Mulryan Alison S. Pase Dr. Syedur Rahman and Tannaz K. Rahman Julie K. Murinka Lois H. Pasternak Ronald T. Raigrodski and Marla L. Raigrodski Dale M. Murphy Merin Pasternak Kathleen T. Raleigh Charles J. Murphy Leigh Sclater Paterson Tracy M. Rammacher Meade T. Murtland James Kipp Patterson Spencer Wendel Raymond Linda S. Muschlitz Lori V. Payne Dr. Michael V. Reagen and Susan C. Reagen Linda R. Myers S. Thaler Pekar Barbara C. Regnell Rachel W. Nachman Harry B. Peltz Toby Reisman Thierry Nantier Marc Penziner Maureen G. Renoff Dykstra Patricia L. Napolitano Carolyn F. Per Jamie Rhonheimer Judy H. Nauseef Benjamin Perelman Florence Reif Richman Dr. Glen R. Nemerow David C. Peterson Melody H. Ritt Jeffrey R. Nesler Dr. Stacey A. Peterson Nephtaly Rivera Clifford R. Neukrug and Ellen T. Neukrug Wendy R. Petrillo Stephanie H. Rivetz Nichole Olette Bass Nichols John P. Philbin, Ph.D. Michelle Alexis Rizzi Joanne Nigro-Nilsen Bruce C. Pilato Andrew P. Robinson and Kitty W. Robinson John G. Nolan Jr. and Kathleen Nolan Jane Anne Pincus Courtney L. Rochon Elyse McDonough Noonan Frank Piraneo and Marie A. Piraneo Richard A. Rofman Benjamin Nunez and Avelina Nunez Dr. Philip J. Podrid and David E. Rogers Charles W. Nutt Jr. Vivian A. Rubinstein Podrid John R. Rokicki and Jacqlyn D. Rokicki Robert J. Oberlander Tara A. Poitras Rachel Madeux Romano Dr. Mark J. O’Gorman and Steve F. Polachi and Debra Chipman Martin Thomas Ronan Catherine E. Dowhos-O’Gorman Keith M. Poliakoff Margaret MacKenzie Rooney Samuel S. Olens and Lisa Z. Olens Irwin M. Pollack Martin K. Rorapaugh Russell B. Oliver and Lynn A. Oliver Sheri L. Poole Jeffrey A. Rosbash Paula M. Olson Judith K. Popky Melissa H. Rose Deirdre A. O’Malley Sidney Posner Bethany D. Rose Marnie J. Omanoff Stephen M. Posnock Paul R. Rosen and Wendy H. Rosen Sara B. Onderdonk Bruce R. Posten Michael N. Rosen

30 Michael Rosen David Schwartz and Jo-Ann Lung Mark A. Solimanto and Diane D. Solimanto Alma Rosenbaum Peter J. Schwartz Justin Michael Sondel Dr. Neil Rosenberg and Tamar Rosenberg John Paul Scott and Delia Gerace Scott Dr. Stephen Sorokanich Jr. and Alana Rosenberg Michael G. Scotto Susan P. Sorokanich Gregory S. Rosenblum and Judith A. Rosenblum Richard L. Searight and Cynthia H. Searight Dr. Stephen A. Spaulding and Cheryl A. Rosenfield Valerie A. Seckler Dr. Theresa A. Spaulding Jonathan S. Rosenthal Ethan D. Selzer Page Spellman Enid Roth Ronald P. Sepic Laurie A. Sprague Marla W. Rothfarb Douglas A. Shabelman Jason E. Squire Peter H. Rounds and AnneMarie Rounds Richard A. Shadiow and Carla J. Shadiow Jennifer M. Sricharoenchaikit Ilene Rubin Curtis F. Shadle and Lucinda T. Shadle Stewart H. Stabley Linda I. Rudberg-Thibodeau Sassoon E. Shahmoon and Eric B. Stangel David R. Rumschik Barbara J. Shahmoon Renita Carmen Stangel Amanda J. Russell-Brown Amanda Jill Shane Jayson I. Stark and Lisa B. Stark Linda E. Russman Marvin L. Shapiro Beth H. Stark Brian Rye Nelson S. Shapiro and Dianne S. Shapiro Jennifer P. Stayton Franklin J. Rytkonen and Alaina B. Smith Seymour Shapiro and Nina L. Shapiro Janet M. Steele Walter R. Sabo Jr. Allyson M. Shepherd Bruce Steinberg and Keke Steinberg Ross A. Sacco Leah Smith Sheppard Michael A. Steinberg Jason R. Sacks Daniel J. Sherman Dr. Lisa A. Stephens Rana S. Said Howard S. Sholkin Ann Marie Stephenson Marty A. Salmon and Colleen A. Salmon Bettina Maygan Shore Amanda Sara Stern Melissa U. Samuels Wendy Green Sibley Carol A. Stevens Joyce S. Sanders Ronald I. Silbergeld and Lois T. Silbergeld Dean W. Stevens Donald P. Sanford and Barbara S. Sanford Robert A. Silver and Terri S. Silver Kenneth Stiver and Judith Stiver Jeanmarie Santopatre Cynthia G. Simison Fredric I. Stockfield and Mindy S. Stockfield Pauline J. Santos-Sherry Edwin C. Simon Howard R. Storck Randi S. Sargent Howard K. Simon Theodore S. Storck Natalie Sarmiento Ellis B. Simon John M. Straetker and Diane M. Straetker Lisa M. Scagliotti Hedy G. Siroty Douglas S. Strahan and Diane G. Strahan Richard J. Scarcella and Sandra A. Scarcella Dr. Elizabeth Ann Skewes James L. Stratford Nikki Scarpitti Jennifer Skuce-Spira Barry S. Stuppler John D. Schalk Karen G. Sladden Nicole T. Sullivan Gary C. Schanman Douglas C. Smith Tom G. Sullivan Thomas J. Scheg and Susanne M. Scheg Carl K. Smith and Lisa N. Smith Eric J. Sunberg Gary R. Scheiner Ronald D. Smith Suzan L. Sussmann Andrew H. Schenkel and Cara O’Brien Schenkel John W. Smith and Jean A. Smith Charles A. Sutter and Kathleen S. Sutter Michelle A. Schiavoni Lyndell D. Smith Denis P. Sweeney Dr. Howard W. Schivera Michaelene A. Smithgall Douglas E. Sweetbaum and Joseph M. Schlesinger F. William Smullen Karen M. Sweetbaum Kenneth E. Schretzmann Susan Pannier Snowdon Ashley E. Sy Jean S. Schubert Cynthia S. Soderholm Hanson Laura H. Sydney-Pulton Steven Harry Schuelein Todd B. Solan Michael H. Syme and Audrey M. Syme

31 2012 REPORT OF DONORS

William W. Tague Elizabeth A. Warner-Frank Matthew J. Zinman and Stacey L. Zinman Marilyn Marks Tal Brett M. Warren and Ellen F. Warren Lee M. Zurik William N. Taylor Dr. James D. Warren and Dr. Cindy J. Warren Renee M. Zutter Theresa L. Taylor Mr. and Mrs. Sam Wasif David J. Zych David S. Tecklin and Stacy E. Tecklin Donald C. Waters Robert H. Tembeckjian Daniel R. Watson * Deceased Marilyn Seitlin Tendrich Dr. Andrew S. Weber and Laury I. Weber Lisa M. Thompson Debra B. Weinfeld CORpORATIONS AND FOuNDATIONS Heather H. Thorpe Max Weintraub 360i LLC Michael P. Tierney and Susan M. Tierney Herbert E. Weisbaum AdMonsters LLC Martin N. Timins Jean M. Weisberg Advance/Newhouse Communications Inc. Kenneth J. Tokarz Shelley Weiss-Miller Alliance Group Services Inc. Cynthia D. Tower-Loewen Craig J. Weitz and Randi Weitz American Movie Classic Company Charles A. Trabandt and Joan S. Trabandt Dawn L. Welch-Rich American Society of Media Photographers Monica E. Trauzzi Jill K. Wells Americana Arts Foundation Cory R. Treffiletti Thomas P. Werme Andrews McMeel Universal Foundation Kristin Marie Treier S. McCorvie Wham ARAMARK Corporation Jennifer Anne Tremayne Brent D. Wheat and Donna C. Wheat Associated Press Associations Anthony B. Triscari Sandra H. Whitman AT&T Foundation Theodore Jose Tristan Douglas S. Wilkinson AXA Foundation Lewell E. Troast Jr. and Catherine A. Troast Heath D. Williams B.R. & Carol Kossar Foundation Bruce J. Tufeld and Emily J. Tufeld Dolores A. Williamson Bank of America Charitable Gift Fund Richard E. Tunkel and Kristin Lynn Tunkel Eugene R. Wilson Bank of America Foundation Dr. Rich W. Turner Jennifer R. Wilson Bloomberg LP Karl L. Turner Christopher H. Wilson Breaking Limits Meg Goldberg Umlas Nya A. Wilson CABLEready Corporation Dr. Faheem Uraizee and Sabiha Uraizee Theodore W. Wing II California Community Foundation Susan E. Valerian Ian C. Wishingrad Campo Communications LLC Andrew J. Valigursky and Kathleen A. Valigursky Marisa Wohl Carnegie Corporation of New York Kristen Ann Van Etten Tracey Palmer Wood Castalia Communications Corporation Michael J. Van Vranken and Lynn A. Vanderhoek Robert P. Woods CBS Broadcasting Inc. Donald J. Ventre Shannon Anne Woodward Central New York Community Foundation Inc. Richard J. Vertucci Robert M. Wooldridge Coca-Cola Company Edward V. Vienckowski and Dr. John K. Worden Comcast Corporation Beverley C. Vienckowski Robert H. Wotherspoon II Conde Nast Publications Inc. Karen B. Villarreal Patricia Wright Constellation Energy Group Henderson D. Wade Richard L. Wright Copyright Clearance Center Cynthia G. Wagner Stephen J. Yesner Corcoran Family Foundation Jeffrey C. Wakefield and Gail F. Wakefield Kirsten L. York Crown Media Holdings Inc. Laura R. Walbert Carol J. Young Current TV LLC Deborah J. Waldman Charles Yrigoyen III Daily News Greg M. Walker Robert B. Yunich Deutsche Bank Americas Foundation Stewart Wallach and Cheryl L. Wallach Betsy G. Zaplin Discovery Communications Inc. Tara K. Walsh Richard M. Zeldes

32

Drub-Induced Entertainment LLC Lockheed Martin Corporation Sinclair Broadcast Group Inc. Edward Schalk & Son Inc. Media Advisory Group Starfish Inc. ESPN Inc. Meshuga Group Sternburg Communications Inc. ExxonMobil Foundation Microsoft Corporation Swiss Reinsurance America Corporation Fidelity Charitable Gift Fund Minnesota Mining & Manufacturing Company The Community Foundation for Financial Times Morton & Barbara Mandel Family Foundation Greater New Haven FJC MSG Holdings L.P. The Dana Foundation Fox Entertainment Group N.S. Bienstock Inc. The Dorney-Koppel Family Charitable Fruitco Corporation Nancie Battaglia Photography Foundation Inc. Foundation National Basketball Association The Feuerring Foundation GE Fund National Cable & The Hearst Foundations Georgia Power Foundation Inc. Telecommunications Association The Louis A. Ritter Foundation Goldman Sachs & Company NBCUniversal Media LLC The Mindich Family Foundation Google Inc. New Creative Mix Inc. The Murray Family Charitable Foundation Hasbro Inc. New York Life Insurance Company The Poynter Institute Holtz Family Foundation Inc. New York Media LLC The Society for News Design Foundation Home Box Office Inc. New York Newspapers Foundation Inc. The Toby & Nataly Ritter Family Foundation Hoosick Falls Productions Inc. Nissan Foundation The U.S. Charitable Gift Trust Hownan Investment Company P2B Architectural Ventures PLLC The Weather Channel LLC HSBC Inc. PAH Foundation The Weisscomm Group Ltd. iN DEMAND LLC PAN Communications Inc. Company Inkwell Duck Inc. Papa John’s USA True North Inc. Intel Foundation Pew Charitable Trusts Turner Broadcasting System Inc. Jack Myers Media Services LLC Pfizer Foundation United Technologies Corporation Jewish Community Foundation of San Diego PMC United Way of Central New Mexico Jewish Federation of Cleveland PR Productions United Way of New York City John Ben Snow Foundation Inc. Qualcode Medical Review L.L.C. Univision Management Company John Hancock Mutual Life Insurance Company Rain Vanguard Charitable Endowment Program John S. & James L. Knight Foundation Renaissance Charitable Foundation Inc. Verizon Foundation JustGive Robo North Self-Service Viacom International Inc. Kibitz Management Inc. Sage Publications Inc. Walt Disney Company Foundation KPMG Foundation Samuel I. Newhouse Foundation Inc. Walt Disney World Company Kramer Talent Management Inc. Schwab Charitable Fund Wiley Rein LLP Lasberg Construction Associates Inc. Scripps Howard Foundation Wydown Management Corporation Liu Foundation Scripps Networks YES Network LLC

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