Turismo y Sociedad ISSN: 2346-206X
[email protected] u.co Universidad Externado de Colombia Colombia Tsao Borrero, Juan Felipe Adventure Tourism Benchmark – Analyzing the Case of Suesca, Cundinama Turismo y Sociedad, vol. 13, -, 2012, pp. 209-226 Universidad Externado de Colombia Bogotá, Colombia Available in: http://www.redalyc.org/articulo.oa?id=576261183015 How to cite Complete issue Scientific Information System More information about this article Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Journal's homepage in redalyc.org Non-profit academic project, developed under the open access initiative Abstract Adventure tourism is a growing sector within the tourism industry and understanding its JUAN FELIPE TSAO BORRERO dynamics is fundamental for adventure tou- Economista rism destinations and their local authorities. Universidad Javeriana Destination benchmarking is a strong tool to Colombia Máster en Economía del Turismo y identify the performance of tourism services del Medio Ambiente offered at the destination in order to design Universidad de las Islas Baleares appropriate policies to improve its competi- Palma de Mallorca, España
[email protected] tiveness. The benchmarking study of Suesca, an adventure tourism destination in Colom- bia, helps to identify the gaps compared with successful adventure tourism destinations around the world, and provides valuable information to local policy-makers on the features to be improved. The lack of available information to tourists and financial facilities hinders the capability of Suesca to improve its competitiveness. Keywords: Adventure Tourism, Internal and External Benchmarking, Destination, Suesca. Resumen El turismo de aventura es un sector en cre- cimiento dentro de la industria turística y entender sus dinámicas es fundamental para los destinos de turismo de aventura y sus au- toridades locales.