INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS CLICK TO VIEW

Table of Contents 2

List of Tables & Charts 3

Study Overview 4

Sample Text, Table & Chart 5

Sample Profile, Table & Forecast 6

Order Form & Corporate Use License 7

About Freedonia, photo courtesy of corporate press office Custom Research, Related Studies, 8

World Power Lawn & Garden Equipment

Industry Study with Forecasts for 2017 & 2022

Study #3067 | September 2013 | $6300 | 422 pages

The Freedonia Group 767 Beta Drive www.freedoniagroup.com Cleveland, OH • 44143-2326 • USA Toll Free US Tel: 800.927.5900 or +1 440.684.9600 Fax: +1 440.646.0484 E-mail: [email protected] Study #3067 September 2013 World Power Lawn $6300 422 Pages & Garden Equipment Industry Study with Forecasts for 2017 & 2022

Table of Contents Australia...... 154 Corporation...... 353 China...... 159 Marunaka Limited...... 357 Japan...... 165 Maruyama ...... 358 Executive Summary New Zealand...... 171 Masport NZ Limited...... 360 India...... 177 McLane Manufacturing...... 362 South Korea...... 183 Metalcraft of Mayville...... 363 Market EnvironmenT Other Asia/Pacific...... 188 Moridge Manufacturing...... 365 General ...... 4 MTD Products...... 367 World Economic Outlook...... 5 Schiller Grounds Care...... 371 Recent Historical Trends...... 5 OTHER REGIONS Shandong Huasheng Zhongtian Machinery...... 374 Macroeconomic Outlook...... 7 Central & ...... 195 Stanley Black & Decker...... 376 Personal Income & Expenditure Trends...... 11 General...... 195 Holding...... 378 World Building Construction Expenditure Trends....13 Supply & Demand...... 196 Swisher Mower & Machine...... 382 World Demographic Outlook...... 15 Power Lawn & Garden Equipment Outlook...... 198 ...... 384 Population...... 16 Brazil...... 200 Textron Incorporated...... 386 Urbanization Patterns...... 17 Other Central & South America...... 206 Toro Company...... 390 Household Formation Patterns...... 19 Eastern ...... 211 ...... 397 Lawn & Garden Equipment Pricing Patterns...... 21 General...... 211 Yangzhou Weibang Garden Machine...... 401 Legal & Regulatory Issues...... 23 Supply & Demand...... 213 Zhejiang Kangli Industrial & Trading...... 402 Technology & Product Innovation...... 26 Power Lawn & Garden Equipment Outlook...... 215 Other Companies Mentioned in Study...... 403 Russia...... 218 ...... 224 WORLD SUPPLY & DEMAND Other ...... 229 General ...... 29 Africa/Mideast...... 235 Regional Overview...... 30 General...... 235 List of Tables/Charts Demand...... 30 Supply & Demand...... 237 Production...... 36 Power Lawn & Garden Equipment Outlook...... 239 International Trade...... 38 South Africa...... 241 Executive Summary Demand by Product...... 40 Other Africa/Mideast...... 247 1 Summary Table...... 3 Lawnmowers...... 42 Turf & Grounds Equipment...... 45 Trimmers & Edgers...... 46 INDUSTRY STRUCTURE Market EnvironmenT Other Equipment...... 49 General ...... 254 1 World Gross Domestic Product by Region...... 10 Parts & Attachments...... 50 Industry Composition...... 255 2 World Per Capita Gross Domestic Demand by Market...... 52 Market Share...... 258 Product by Region...... 12 Residential...... 54 Product Development...... 264 3 World Building Construction Commercial...... 56 Manufacturing...... 266 Expenditures by Region...... 15 Demand by Power Source...... 59 Marketing...... 269 4 World Population by Region...... 17 Internal Combustion Engine...... 60 Distribution...... 271 5 World Urban Population by Region...... 19 Electric...... 61 Cooperative Agreements...... 272 6 World Households by Region...... 21 Financial Requirements...... 276 Cht World Power Lawn & Garden Equipment Mergers, Acquisitions, & Industry Restructuring.. 277 Pricing Deflators, 2002-2022...... 23 General ...... 64 Supply & Demand...... 65 Company Profiles WORLD SUPPLY & DEMAND Power Lawn & Garden Equipment Outlook...... 67 Alamo Group...... 281 1 World Power Lawn & Garden Equipment United States...... 70 AL-KO Kober...... 288 Demand by Region...... 33 Canada...... 76 Ariens Company...... 290 Cht World Power Lawn & Garden Equipment Mexico...... 82 Bad Boy Mowers...... 294 Demand by Region, 2012...... 34 Blount International...... 296 Cht World Power Lawn & Garden Equipment Bosch (Robert) GmbH...... 299 Demand: Projected 2012-2017 WESTERN EUROPE Briggs & Stratton...... 301 Annual Rate of Growth...... 35 General ...... 88 Cifarelli SpA...... 308 2 World Power Lawn & Garden Equipment Supply & Demand...... 89 Country Home Products...... 309 Shipments by Region...... 37 Power Lawn & Garden Equipment Outlook...... 92 Deere & Company...... 312 Cht World Power Lawn & Garden Equipment ...... 95 Draper Tools...... 317 Shipments by Region, 2012...... 38 ...... 101 Eastman Industries...... 319 3 World Power Lawn & Garden Equipment ...... 107 Emak Group...... 321 Net Exports by Region...... 40 ...... 113 Excel Industries...... 325 4 World Power Lawn & Garden Equipment Belgium...... 119 Global Garden Products...... 328 Demand by Product...... 41 Netherlands...... 124 Greenman Machinery...... 332 Cht World Power Lawn & Garden Equipment ...... 129 Honda Motor...... 333 Demand by Product, 2012...... 42 Spain...... 135 Husqvarna AB...... 337 5 World Lawnmower Demand by Region...... 44 Other Western Europe...... 140 Jiangsu Linhai...... 343 6 World Turf & Grounds Equipment Kawasaki Heavy Industries...... 344 Demand by Region...... 46 ASIA/PACIFIC Kubota Corporation...... 347 7 World Trimmer & Edger Demand by Region....48 LEO Group ...... 351 8 World Demand for Other Power Lawn General ...... 147 & Garden Equipment by Region...... 50 Supply & Demand...... 148 Liaocheng Changchi Gardening & Horticulture Machinery...... 352 Power Lawn & Garden Equipment Outlook...... 151 (continued on following page)

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List of Tables/Charts 10 Sweden: Power Lawn & Garden 15 Other Asia/Pacific: Power Lawn & Garden Equipment Demand by Type, Equipment Supply & Demand...... 192 Market, & Power Source...... 119 16 Other Asia/Pacific: Power Lawn & Garden (continued from previous page) 11 Belgium: Power Lawn & Garden EquipmentDemand by Type, Equipment Supply & Demand...... 122 Market, & Power Source...... 194 9 World Power Lawn & Garden Equipment Parts 12 Belgium: Power Lawn & Garden & Attachments Demand by Region...... 52 Equipment Demand by Type, 10 World Power Lawn & Garden Equipment Market, & Power Source...... 124 OTHER REGIONS Demand by Market...... 53 13 Netherlands: Power Lawn & Garden 1 Central & South America: Power Lawn & 11 World Residential Power Lawn & Garden Equipment Supply & Demand...... 127 Garden Equipment Supply & Demand...... 198 Equipment Demand by Region...... 56 14 Netherlands: Power Lawn & Garden 2 Central & South America: Power Lawn 12 World Commercial Power Lawn & Garden Equipment Demand by Type, & Garden Equipment Demand by Type, Equipment Demand by Region...... 58 Market, & Power Source...... 129 Market, & Power Source...... 200 13 World Power Lawn & Garden Equipment 15 Italy: Power Lawn & Garden Equipment 3 Brazil: Power Lawn & Garden Demand by Power Source...... 59 Supply & Demand...... 133 Equipment Supply & Demand...... 204 14 World Internal Combustion Engine Lawn & 16 Italy: Power Lawn & Garden Equipment 4 Brazil: Power Lawn & Garden Garden Equipment Demand by Region...... 61 Demand by Type, Market, Equipment Demand by Type, 15 World Electric Power Lawn & Garden & Power Source...... 135 Market, & Power Source...... 206 Equipment Demand by Region...... 63 17 Spain: Power Lawn & Garden 5 Other Central & South America: Power Lawn Equipment Supply & Demand...... 138 & Garden Equipment Supply & Demand... 209 NORTH AMERICA 18 Spain: Power Lawn & Garden 6 Other Central & South America: Power Equipment Demand by Type, Lawn & Garden Equipment Demand 1 North America: Power Lawn & Garden by Type, Market, & Power Source...... 211 Equipment Supply & Demand...... 67 Market, & Power Source...... 140 19 Other Western Europe: Power Lawn & Garden 7 Eastern Europe: Power Lawn & Garden 2 North America: Power Lawn & Garden Equipment Supply & Demand...... 215 Equipment Demand by Type, Equipment Supply & Demand...... 144 20 Other Western Europe: Power Lawn & 8 Eastern Europe: Power Lawn & Garden Market, & Power Source...... 69 Equipment Demand by Type, Cht North America: Power Lawn & Garden Garden Equipment Demand by Type, Market, & Power Source...... 146 Market, & Power Source...... 217 Equipment Demand by Country, 2012...... 70 Cht Eastern Europe: Power Lawn & Garden 3 United States: Power Lawn & Garden Equipment Demand by Country, 2012...... 218 Equipment Supply & Demand...... 74 ASIA/PACIFIC 9 Russia: Power Lawn & Garden 4 United States: Power Lawn & Garden 1 Asia/Pacific: Power Lawn & Garden Equipment Supply & Demand...... 222 Equipment Demand by Type, Equipment Supply & Demand...... 151 10 Russia: Power Lawn & Garden Market, & Power Source...... 76 2 Asia/Pacific: Power Lawn & Garden Equipment Demand by Type, 5 Canada: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source...... 224 Equipment Supply & Demand...... 80 Market, & Power Source...... 153 11 Poland: Power Lawn & Garden 6 Canada: Power Lawn & Garden Equipment Cht Asia/Pacific: Power Lawn & Garden Equipment Supply & Demand...... 227 Demand by Type, Market, & Power Source..82 Equipment Demand by Country, 2012...... 154 12 Poland: Power Lawn & Garden 7 Mexico: Power Lawn & Garden 3 Australia: Power Lawn & Garden Equipment Demand by Type, Equipment Supply & Demand...... 86 Equipment Supply & Demand...... 157 Market, & Power Source...... 229 8 Mexico: Power Lawn & Garden Equipment 4 Australia: Power Lawn & Garden 13 Other Eastern Europe: Power Lawn & Garden Demand by Type, Market, & Power Source..87 Equipment Demand by Type, Equipment Supply & Demand...... 233 Market, & Power Source...... 159 14 Other Eastern Europe: Power Lawn & WESTERN EUROPE 5 China: Power Lawn & Garden Equipment Garden Equipment Demand by Type, 1 Western Europe: Power Lawn & Garden Supply & Demand...... 163 Market, & Power Source...... 235 Equipment Supply & Demand...... 92 6 China: Power Lawn & Garden 15 Africa/Mideast: Power Lawn & Garden 2 Western Europe: Power Lawn & Garden Equipment Demand by Type, Equipment Supply & Demand...... 239 Equipment Demand by Type, Market, & Power Source...... 165 16 Africa/Mideast: Power Lawn & Garden Market, & Power Source...... 94 7 Japan: Power Lawn & Garden Equipment Demand by Type, Cht Western Europe: Power Lawn & Garden Equipment Supply & Demand...... 169 Market, & Power Source...... 241 Equipment Demand by Country, 2012...... 95 8 Japan: Power Lawn & Garden 17 South Africa: Power Lawn & Garden 3 Germany: Power Lawn & Garden Equipment Demand by Type, Equipment Supply & Demand...... 245 Equipment Supply & Demand...... 99 Market, & Power Source...... 171 18 South Africa: Power Lawn & Garden 4 Germany: Power Lawn & Garden 9 New Zealand: Power Lawn & Garden Equipment Demand by Type, Equipment Demand by Type, Equipment Supply & Demand...... 175 Market, & Power Source...... 247 Market, & Power Source...... 101 10 New Zealand: Power Lawn & Garden 19 Other Africa/Mideast: Power Lawn & Garden 5 France: Power Lawn & Garden Equipment Demand by Type, Equipment Supply & Demand...... 251 Equipment Supply & Demand...... 105 Market, & Power Source...... 177 20 Other Africa/Mideast: Power Lawn & 6 France: Power Lawn & Garden 11 India: Power Lawn & Garden Garden Equipment Demand by Type, Equipment Demand by Type, Equipment Supply & Demand...... 181 Market, & Power Source...... 253 Market, & Power Source...... 107 12 India: Power Lawn & Garden Equipment Demand by Type, 7 United Kingdom: Power Lawn & Garden INDUSTRY STRUCTURE Equipment Supply & Demand...... 111 Market, & Power Source...... 183 13 South Korea: Power Lawn & Garden 1 Power Lawn & Garden Equipment 8 United Kingdom: Power Lawn & Garden Sales by Company, 2012...... 256 Equipment Demand by Type, Equipment Supply & Demand...... 186 14 South Korea: Power Lawn & Garden Cht World Power Lawn & Garden Equipment Market, & Power Source...... 113 Market Share, 2012...... 260 9 Sweden: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source...... 188 2 Selected Cooperative Agreements...... 274 Equipment Supply & Demand...... 117 3 Selected Acquisitions & Divestitures...... 279

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Growth will be supported by a recovery in the massive US market, as improving consumer con- fidence drives increased spending on durable consumer goods and landscaping services.

World demand to rise 4.2% annually through 2017 North America World Power Lawn & Garden Equipment Demand Global demand for power lawn and garden equipment is forecast to rise 4.2 ($21.7 billion) percent per year through 2017 to $21.7 billion. Growth in equipment sales will be supported by a recovery in the massive US market, as an acceleration in GDP growth, rising personal incomes, and improving consumer confidence drive increased spending on durable consum- Western Europe er goods and landscaping services. Demand will also rebound in Western Europe as economic growth accelerates following the Euro zone economic troubles in 2012. In developing areas of Other Regions the world, particularly the Asia/Pacific region, sales of outdoor power equip- ment will be spurred by an expansion of the middle class in several countries. cultures, and most of the world’s golf equipment is expected to post the fastest US, Canada, Western courses are located in these three market gains, driven by recoveries in the Europe to remain nations. professional landscaping industries in many developed nations. Furthermore, a dominant markets Turf and grounds continuing trend toward urbanization in developing countries, including those in While power lawn and garden equipment equipment to be fastest sales in developing nations will record Asia and South America, will boost the the fastest gains in percentage terms growing products use of public parks and other green spaces, bolstering demand for turf and through 2017, the US, Canada, and Lawnmowers will continue to account for grounds equipment. Sales of aftermarket Western Europe will continue to account the biggest portion of sales among all parts and attachments will rise at a for the vast majority of world demand. product groups, owing primarily to the slower rate than demand for new Consumers in these developed nations large number of homeowners who equipment, as economic growth in the have high income levels that allow for possess and maintain their own lawns in US and Western Europe will boost per discretionary purchases like outdoor the US, Canada, and Western Europe. capita incomes and prompt many users power equipment and landscaping In these areas, most homeowners to discard older units that would have services that utilize this equipment. consider a lawnmower to be an essential required more repair and maintenance. Additionally, countries such as Canada, tool and the only way to efficiently the United Kingdom, and the US have maintain a larger lawn. Turf and grounds Copyright 2013 The Freedonia Group, Inc. strong residential lawn and garden care

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Sample Text, TABLE VI-11

Table & Chart INDIA: POWER LAWN & GARDEN EQUIPMENT SUPPLY & DEMAND (million dollars)

Item 2002 2007 2012 2017 2022

Gross Domestic Product (billion 2011$) 2221 3355 4664 6410 8890 $ GDP/capita 2090 2930 3790 4900 6430 asia/pacific Population (million persons) 1063 1147 1229 1308 1382 India: Supply & Demand urban % of total population 28.3 29.9 31.7 33.6 35.7 Demand for power lawn and garden equipment in India was $85 million in 2012, comprising seven percent of all sales in the Asia/PacificUrban Population (million persons) 300.8 343.0sam 389.0ple 439.0 494.0 region. The intensity of product use in India -- particularly in per house - hold terms -- is extremely low, due to widespread poverty. Furthermore,Households (million) 198.1 224.1tab 251.7le 275.1 299.0 while India is home to several large cities like Delhi and Mumbai, the$ lawn & garden equip/household 0.2 0.2 0.3 0.4 0.5 vast majority of the country’s population lives in rural areas where most green spaces are not maintained, further inhibiting the potential developPower -Lawn & Garden Equipment Demand40 56 85 112 141 ment of power lawn and garden equipment markets in this country. net exports -9 -22 -41 -60 -80 Power Lawn & Garden Equipment Shpts 31 34 44 52 61 From 2007 to 2012, demand in India for power lawn and garden equipment rose 8.7 percent per year, well above the regional aver- % India 4.0 2.1 1.9 1.7 1.5 age. Demand for power lawn and garden equipment was stimulatedAsia/Pacific by Power L&G Equipment Shpts779 1625 2340 3125 3955 infrastructure development, which boosted construction spending and opportunities for power lawn and garden equipment use. Furthermore, India’s small golf industry is rapidly expanding as more of the popula- tion achieves a high standard of living, driving growth in demand for commercial turf and grounds equipment.

Shipments of power lawn and garden equipment from Indian pro- duction facilities were $44 million in 2012, representing two percent of all product output in the region. As a result of healthy domestic demand, the Indian power lawn and garden equipment manufacturing industry grew at a healthy pace from 2007 to 2012, expanding 5.3 percent per year. However, the country is still heavily reliant upon imports to satisfy domestic product requirements. India had a trade deficit of $41 million in 2012, equivalent to 48 percent of local demand. Important external CHART VIII-1 sources of product supply include China, the US, and Italy. sample WORLD POWER LAWN & GARDEN EQUIPMENT MARKET SHARE Shipments of power lawn and garden equipment from plants in ($17.7 billion, 2012) India are projectedtext to climb 3.4 percent per annum from 2012 to 2017 to $52 million, slowing from the pace of the previous five years and trailing 15.3% D eere Copyright 2013 The Freedonia Group, Inc. 179

M a rke t O th e rs 14.4% H u sq v arn a L e a ds e rsample 5 0 .1 % 4 9 .9 %

chart 9.8% T o ro

5.3% MT D Prd ts

5.1% ST IH L

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Sample Profile, TABLE VI-12 Table & Forecast INDIA: POWER LAWN & GARDEN EQUIPMENT DEMAND BY TYPE, MARKET, & POWER SOURCE (million dollars)

Item 2002 2007 2012 2017 2022

Power Lawn & Garden Equip Demand 40 56 85 112 141 By Type: Lawnmowers 7 10 15 20 25 Turf & Grounds Equipment 15 22 35 47 60 Trimmers & Edgers 10 13 20 25 32 Other Equipment 2 4 6 9 11 Parts & Attachments 6 sam7 ple9 11 13 By Market: Residential 7 10t ab14le 18 22 COMPANY PROFILES Commercial 33 46 71 94 119 By Power Source*: Internal Combustion Engine 29 41 64 84 106 Global Garden Products Group Electric 5 8 12 17 22 Global Garden Products Group Via del Lavoro, 6 % India 6.0 6.1 7.3 7.6 7.8 31033 Castelfranco Veneto A/P Power L&G Equipment Demand 672 923 1170 1480 1800 Italy 39-423-450-111 *Does not include parts & attachments. Source: The Freedonia Group, Inc. http://www.ggp-group.comsample

Sales: over $575 millionpr ofile(FY 2012, as reported by company) Employment: 1,100 (verified by company, 6/13)

Key Products: walk-behind and riding mowers, lawn tractors, string trimmers, brush cutters, hedge trimmers, snow throwers, blowers, chip- STUDY per/shredders, cultivators, scarifiers, vacuums, and tillers COVERAGE Global Garden Products (GGP) Group is a producer of lawn and garden equipment, including lawn mowers and tractors, trimmers, World Power Lawn & Garden brush cutters, and snow throwers. The Company is privately held. Equipment is a Freedonia study that offers historical data (2002, The Company participates in the world power lawn and garden equipment industry through the manufacture and marketing of walk- 2007, 2012) plus forecasts for behind and riding mowers, lawn tractors, string trimmers, brush cutters, 2017 and 2022 for power lawn hedge trimmers, snow throwers, blowers, chipper/shredders, cultiva- and garden equipment supply and tors, scarifiers, vacuums, and tillers. These products are marketed through the ALPINA, ATCO, CASTELGARDEN, MOUNTFIELD, demand, as well as demand by and brand names to customers in over 100 countries throughout type, market and power source in the world. six regions and 21 countries. The Products -- The ALPINA line comprises lawn mowers, lawn tractors, study also details market environ- string trimmers, brush cutters, hedge trimmers, snow throwers, and ment factors, evaluates company blowers. Lawn mowers are offered in walk-behind and robotic models. market share and profiles 42 key

328 Copyright 2013 The Freedonia Group, Inc. competitors in the global industry.

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The Freedonia Group, Inc. 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Web site: www.freedoniagroup.com Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • e-mail: [email protected]

Page 7 INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS

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Power Lawn & Garden Equipment Demand for power lawn and garden equipment in the US is expected to grow 4.0 percent annually through 2017, reaching $10.6 billion. Turf and grounds equipment will record the most rapid gains, followed by hedge trimmers. The commercial market will outpace the dominant residential segment, driven by landscapers. This study analyzes the $8.7 billion US power lawn and garden equipment industry, with fore- casts for 2017 and 2022 by material, product, market, and US region. The study also evaluates company market share and profiles industry competitors. #3008...... April 2013...... $5100 Click here for complete title list Click here to visit freedoniagroup.com

Page 8 The Freedonia Group, Inc. 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Web site: www.freedoniagroup.com Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • e-mail: [email protected]