INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS CLICK TO VIEW

Table of Contents 2

List of Tables & Charts 3

Study Overview 4

Sample Text, Table & Chart 5

Sample Profile, Table & Study Coverage 6

Order Form & Corporate Use License 7

About Freedonia, Custom Research, Related Studies 8

Power Lawn & Garden Equipment

Industry Study with Forecasts for 2019 & 2024

Study #3340 | December 2015 | $5300 | 341 pages

The Freedonia Group 767 Beta Drive Cleveland, OH • 44143-2326 • USA www.freedoniagroup.com Toll Free US Tel: 800.927.5900 or +1 440.684.9600 Fax: +1 440.646.0484 Email: [email protected] Study #3340 December 2015 $5300 Power Lawn & Garden Equipment 341 Pages Industry Study with Forecasts for 2019 & 2024

Table of Contents Walk Behind...... 84 Research & Product Development...... 187 Self-Propelled...... 87 Manufacturing...... 188 Executive Summary Push...... 87 Marketing...... 191 Robotic...... 88 Distribution...... 194 Market EnvironmenT Foreign Trade...... 89 Residential Distribution Channels...... 195 Turf & Grounds Equipment...... 92 Home Centers...... 196 General...... 4 Mowers...... 95 Mass Merchandisers...... 197 Macroeconomic Outlook...... 5 Riding...... 97 Hardware & Other...... 198 Personal Income & Spending Trends...... 9 Walk Behind...... 100 Commercial Distribution Channels...... 199 Demographic Trends...... 12 Other...... 102 Cooperative Agreements...... 200 Housing Outlook...... 16 Turf Tractors & Related Equipment...... 103 Mergers & Acquisitions...... 205 Household Formation & Other Turf Care Equipment...... 105 Housing Stock Patterns...... 17 Foreign Trade...... 107 Company Profiles Housing Completions...... 20 Trimmers & Edgers...... 109 Pricing Patterns...... 23 Wire Blade...... 111 Alamo Group...... 210 Historical Market Trends...... 26 Fixed Blade...... 113 Ariens Company...... 219 Environmental & Regulatory Issues...... 29 Garden Tractors & Rotary Tillers...... 114 Bad Boy Mowers...... 223 Air Emissions...... 30 Garden Tractors...... 116 Blount International...... 225 Fuel Sources...... 31 Rotary Tillers...... 118 Briggs & Stratton...... 230 Noise Pollution...... 32 ...... 120 Certified Parts...... 238 Yard Waste...... 33 Blowers, Vacuums, & Sweepers...... 122 Dana Holding...... 240 Power Lawn & Garden Equipment Technology....33 Snow Throwers...... 125 Deere & Company...... 241 World Power Lawn & Garden Dual-Stage...... 129 Excel Industries...... 247 Equipment Demand...... 35 Single-Stage...... 131 Fuji Heavy Industries...... 250 US Foreign Trade...... 37 Foreign Trade...... 133 Generac Holdings...... 252 Exports...... 38 Hedge Trimmers & Other...... 134 Global Garden Products...... 255 Imports...... 41 Parts & Attachments...... 137 Home Depot...... 257 Power Source...... 140 Honda Motor...... 259 MARKETS Internal Combustion Engine...... 143 Husqvarna AB...... 263 Electric...... 145 Kawasaki Heavy Industries...... 271 General...... 45 Kohler Company...... 273 Residential...... 47 REGIONAL TRENDS Kubota Corporation...... 276 Commercial...... 51 Lowe’s Companies...... 280 Landscaping Establishments...... 54 General...... 149 Corporation...... 282 Landscaping Services Outlook...... 55 Regional Demographic & Economic Trends....149 McLane Manufacturing...... 284 Power Lawn/Garden Equipment Demand....58 Regional Population Outlook...... 150 Metalcraft of Mayville...... 285 Golf Courses...... 60 Regional Economic Outlook...... 153 Moridge Manufacturing...... 288 Golf Course Outlook...... 61 Regional Housing Trends...... 155 MTD Products...... 290 Power Lawn/Garden Equipment Demand....63 Power Lawn & Garden Equipment Schiller Grounds Care...... 297 Government & Other...... 65 Demand by Region...... 158 Sears Holdings...... 302 Government Spending Outlook...... 66 Northeast...... 162 Snow Joe...... 304 Power Lawn/Garden Equipment Demand....67 Midwest...... 164 Stanley Black & Decker...... 306 South...... 167 Holding...... 309 PRODUCTS West...... 170 Swisher Mower & Machine...... 313 ...... 315 General...... 70 INDUSTRY STRUCTURE Textron Incorporated...... 318 Lawnmowers...... 74 Toro Company...... 322 Riding...... 78 General...... 175 Walker Manufacturing...... 332 Front-Engine...... 80 Industry Composition...... 176 Wal-Mart Stores...... 334 Rear-Engine...... 82 Market Share...... 179 ...... 336 Competitive Strategies...... 183

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List of Tables/Charts Cht Landscaping Market for Power Lawn & 21 Rotary Tiller Supply & Demand...... 120 Garden Equipment Demand, 2004-2014.60 22 Supply & Demand...... 122 Executive Summary 6 Golf Course Outlook...... 62 23 Blower, Vacuum, & Sweeper Demand...... 125 7 Golf Course Market: Power Lawn 24 Snow Thrower Supply & Demand...... 129 1 Summary Table...... 3 & Garden Equipment Demand...... 65 25 Dual-Stage Snow Thrower 8 Government Expenditures & Investments...67 Supply & Demand...... 131 Market EnvironmenT 9 Government & Other Market: Power Lawn 26 Single-Stage Snow Thrower 1 Macroeconomic Indicators ...... 8 & Garden Equipment Demand...... 69 Supply & Demand...... 132 2 Personal Consumption Expenditures...... 12 27 Snow Thrower Foreign Trade...... 134 3 Population & Households...... 16 PRODUCTS 28 Hedge Trimmer & Other Power Lawn & 4 Housing Stock by Type...... 19 Garden Equipment Supply & Demand...137 1 Power Lawn & Garden Equipment Cht Year of Construction of 29 Power Lawn & Garden Equipment Parts Supply & Demand...... 73 Housing Stock, 2014...... 20 & Attachments Supply & Demand...... 140 Cht Power Lawn & Garden Equipment 5 Housing Completions...... 23 30 Lawn & Garden Equipment Demand by Product, 2014...... 74 6 Power Lawn & Garden Equipment Pricing....25 Demand by Power Source...... 143 2 Lawnmower Supply & Demand...... 77 7 Power Lawn & Garden Equipment 31 Internal Combustion Engine Lawn Cht Lawnmower Demand by Type, 2004-2014...78 Market, 2004-2014...... 28 & Garden Equipment Demand...... 145 3 Riding Mower Supply & Demand...... 80 Cht Power Lawn & Garden Equipment 32 Electric Lawn & Garden 4 Front-Engine Riding Mower Market, 2004-2014...... 29 Equipment Demand...... 148 Supply & Demand...... 82 8 Power Lawn & Garden Equipment 5 Rear-Engine Riding Mower Foreign Trade...... 38 REGIONAL TRENDS Supply & Demand...... 84 9 Power Lawn & Garden Equipment Exports 6 Walk Behind Lawnmower 1 Population by Region...... 152 by Destination, 2004-2014...... 40 Supply & Demand...... 86 2 Gross Domestic Product by Region...... 155 Cht Power Lawn & Garden Equipment 7 Lawnmower Foreign Trade...... 92 3 Regional Housing Indicators...... 158 Exports by Destination, 2014...... 41 8 Turf & Grounds Equipment 4 Power Lawn & Garden Equipment 10 Power Lawn & Garden Equipment Supply & Demand...... 95 Demand by Region...... 160 Imports by Source, 2004-2014...... 44 9 Turf & Grounds Mower Supply & Demand...96 Cht Regional Share of Power Lawn & Garden Cht Power Lawn & Garden Equipment 10 Riding Turf & Grounds Mower Equipment Demand, 2014...... 161 Imports by Source, 2014...... 44 Supply & Demand...... 98 5 Northeast: Power Lawn & Garden 11 Walk Behind Turf & Grounds Mower Equipment Demand...... 164 MARKETS Supply & Demand...... 102 6 Midwest: Power Lawn & Garden 1 Power Lawn & Garden Equipment Markets 46 12 Other Turf & Grounds Mowing Equipment Equipment Demand...... 167 Cht Power Lawn & Garden Equipment Supply & Demand...... 103 7 South: Power Lawn & Garden Demand by Market, 2004-2014...... 47 13 Turf Tractor & Related Equipment Equipment Demand...... 170 2 Residential Market: Power Lawn & Supply & Demand...... 105 8 West: Power Lawn & Garden Garden Equipment Demand...... 50 14 Other Turf Care Equipment Equipment Demand...... 174 Cht Residential Power Lawn & Garden Supply & Demand...... 107 Equipment Demand, 2004-2014...... 51 15 Turf & Grounds Equipment INDUSTRY STRUCTURE 3 Commercial Market: Power Lawn Foreign Trade...... 109 1 US Power Lawn & Garden Equipment & Garden Equipment Demand...... 53 16 Trimmer & Edger Supply & Demand...... 111 Sales by Company, 2014...... 178 Cht Commercial Market for Power Lawn 17 Wire Blade Trimmer & Edger Cht Power Lawn & Garden Equipment & Garden Equipment by Supply & Demand...... 113 Market Share, 2014...... 180 Segment, 2004-2014...... 54 18 Fixed Blade Trimmer & Edger Cht Power Lawn & Garden Equipment Sales 4 Landscaping Services Revenue Supply & Demand...... 114 by Distribution Channel, 2014...... 195 & Establishments...... 58 19 Garden Tractor & Rotary Tiller 2 Selected Cooperative Agreements...... 204 5 Landscaping Establishments Market: Power Supply & Demand...... 116 3 Selected Acquisitions & Divestitures...... 208 Lawn & Garden Equipment Demand...... 59 20 Garden Tractor Supply & Demand...... 118

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Growth in the single-family housing stock and the number of landscaping firms, coupled with technological innovations to battery-powered products and robotic lawnmowers, will fuel US demand for these products.

US demand to grow 3.2% per annum through 2019 Lawnmowers US Power Lawn & Garden US demand for power lawn and garden Equipment Demand by Type equipment is expected to rise 3.2 per- ($11.7 billion, 2019) cent per year to $11.7 billion in 2019. Growth is forecast to slow somewhat compared to the gains seen over the 2009-2014 period, when the more rapid Turf & Grounds advances reflected the beginning of a Equipment recovery from a sharply reduced 2009 base. Through 2019, gains will be Trimmers & Edgers supported by accelerating growth in the single-family housing stock and the Other Equipment number of landscaping establishments, which will result in increased demand for both consumer and commercial grade equipment. Sales will also benefit from ongoing technological innovations, Parts & Attachments

including improvements to battery- photo courtesy of Deere powered products that allow for longer run times and faster recharging.

Sales of power lawn and garden equip- ment rebounded in all US regions during and those that feature self-propulsion. replace equipment and as commercial the 2009-2014 period from a low 2009 Although robotic lawnmowers are ex- users become more confident in higher base, though demand in the West was pected to remain a niche product in the value, battery-powered models. restrained by drought conditions, which residential market through the forecast resulted in below average gains. The period, sales will triple through 2019 as Commercial market gains South accounts for the largest share of the number of product offerings grows demand, with 38 percent of total sales in and prices begin to come down. Turf and to outpace residential grounds equipment (e.g., commercial 2014. The region benefits from a gener- The residential market accounts for the mowers, turf tractors, and other turf care ally warm climate and rapid growth in majority of power lawn and garden products) will post some of the fastest population and housing stock. equipment sales. Gains will mainly stem gains as the number of landscaping from expansion of the market as the establishments continues to climb and housing stock increases. Additionally, an Turf & grounds equipment existing firms expand their fleets. Lawn- ongoing focus on outdoor spaces will mowers and turf and grounds equip- to post strong advances continue to aid demand for a variety of ment, the two largest product segments, power lawn and garden equipment. Sales of consumer grade lawnmowers will combine to account for over half of Gains in the commercial market are will benefit from the expansion in the value gains through 2019. Smaller seg- expected to outpace those in the resi- housing stock, supporting demand for ments such as hedge trimmers, blowers, dential market, driven by accelerating both new and replacement lawnmowers. sweepers and vacuums are also forecast growth in the number of landscaping Value gains will be boosted by growing to register above average growth as establishments as more homes and consumer interest in higher-end models, landscaping establishments expand and such as riding mowers, electric types, businesses outsource these services. Copyright 2015 The Freedonia Group, Inc.

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Sample Text, TABLE III-3 Table & Chart COMMERCIAL MARKET: POWER LAWN & GARDEN EQUIPMENT DEMAND (million dollars)

Item 2004 2009 2014 2019 2024 regional trends Gross Domestic Product (bil $) 12275 14419 17348 21750 27200 Northeast $ equipment/mil $ GDP 270 191 211 202 189 The Northeast region consists of two subregions: New England and the Middle Atlantic. Historically, the region’s economy was basedCommercial in Power L&G Equip Demand 3320 2760 3665 4395 5135 manufacturing. Through the latter half of the 20th century and into the By Product: early years of the new millennium, manufacturing activity decreased in Lawnmowers 335 240 335 410 480 importance, as many producers relocated to areas with lower production Turf & Grounds Equipment 1475 1079 1549 1886 2223 costs (either the South or overseas). As a result, economic growth in the Trimmers & Edgers 253 252 287 339 396 Northeast lagged that in the South and West. Garden Tractors & Rotary Tillers 296 s 243 am 273 ple 324 368 Snow Throwers 71 75 89 87 95 In recent years, GDP growth in the Northeast has begun to catch up Blowers, Vacuums, & Sweepers 174 167 203 247 296 to that in the Sunbelt regions. Industries that have sprung up in manufac Chainsaws - 133 t 125 ab 167 le 204 246 turing’s place include high technology and financial services. Shale gas Hedge Trimmers & Other 112 112 132 168 201 production has become important in the Middle Atlantic (especially in Parts & Attachments 471 467 630 730 830 Pennsylvania). Because of the shifting focus on these newer industries, By Segment: as well as some revival in manufacturing activity (due in part to a shift Landscaping Establishments 1845 1560 2155 2715 3320 toward higher value products), the region’s economy is forecast to grow Golf Courses 808 656 835 899 940 4.1 percent per year through 2019. Nevertheless, population growth Government & Other 667 544 675 781 875 in thes Northeastample will be significantly slower than that in the South and West, a continuation of a long term trend. % commercial 35.6 35.1 36.6 37.6 38.2 text Power Lawn & Garden Equipment Demand 9325 7865 10000 11700 13450 Sales of power lawn and garden equipment in the Northeast region are forecast to increase 2.8 percent annually through 2019 to $2.4 billion. Source: The Freedonia Group, Inc. The Northeast will see some of the slowest regional growth, trailing that seen in the South and West and matching that in the Midwest. Gains in both new housing sales and population growth are projected to be below the national average, which will limit the Northeast’s overall potential market and restrain faster growth in equipment sales. Nonetheless, sales will be supported by accelerating growth in the region’s single-family housing stock and economy, promoting sales of new equipment.

Much like the Midwest, the Northeast’s share of the total US power CHART VI-1 lawn and garden equipment market has remained essentially the same POWER LAWN & GARDEN EQUIPMENT MARKET SHARE, 2014 162 Copyright 2015 The Freedonia Group, Inc. ($10.0 billion)

15.6% Deere

M a rke t 15.2% MTD Prdts O th e rs L e as d eamrs ple 4 3 .0 % 5 7 .0 % chart 13.2% Husqvarna

13.0% Toro

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Sample Profile & TABLE IV-10

RIDING TURF & GROUNDS MOWER SUPPLY & DEMAND Table, & Study (million dollars)

Coverage Item 2004 2009 2014 2019 2024

Turf & Grounds Mower Demand (000 units) 230 152 213 248 280 % riding mowers 69.6 69.7 72.8 74.6 76.8

Riding T&G Mower Demand (000 units) 160 106 155 185 215 $/unit 7440 7960 8095 8295 8465 sample Riding Turf & Grounds Mower Demand 1190 844 1255 1535 1820 Rotary 900 600 tab 940 le 1160 1390 Reel (including Greens) 290 244 315 375 430

COMPANY PROFILES + net exports 123 128 200 310 440 Riding Turf & Grounds Mower Shipments 1313 972 1455 1845 2260

Ariens Company Source: The Freedonia Group, Inc. 655 West Ryan Street Brillion, WI 54110 920-756-2141 www.ariens.com sample Annual Sales: $550 million (estimated) Employment: 2,500 (estimated)profile

Key Products: riding and walk behind mowers, snow throwers, tillers, edgers, string trimmers, log splitters, vacuums and sweepers, blowers, STUDY sprayers, aerators and related replacement parts COVERAGE Ariens Company is a manufacturer of lawn and garden products, including walk behind and riding mowers and snow throwers for both Power Lawn & Garden Equipment the residential and commercial markets. Ariens is privately held. is a Freedonia study that offers historical demand data (2004, The Company competes in the US lawn and garden equipment industry through the manufacture and sale of such outdoor power 2009, 2014) and forecasts (2019, equipment products as riding and walk behind mowers, snow throwers, 2024) by product, market, and tillers, edgers, string trimmers, log splitters, vacuums and sweepers, US region. The study also con- blowers, sprayers, aerators and related replacement parts. Ariens sells its products under such brand names as ARIENS, PARKER, STENS, siders key market environment GRAVELY, and SNO-TEK. factors, examines the industry structure, evaluates company ARIENS Products -- Products manufactured and sold under the Company’s ARIENS brand name include riding and walk behind market share and profiles 36 mowers, lawn and garden tractors, snow throwers, tillers, edgers, string competitors in the US industry. trimmers, power brushes, and log splitters. ARIENS riding mowers are available in zero-turn-radius models that feature 14.5- to 22-horse- power (hp) engines from Kohler Company (Kohler, Wisconsin) or from Kawasaki Heavy Industries Limited (Japan) and cutting widths

Copyright 2015 The Freedonia Group, Inc. 219

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The Freedonia Group, Inc. • 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Website: www.freedoniagroup.com Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • Email: [email protected] Page 7 INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS

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The Freedonia Group, Inc. • 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Website: www.freedoniagroup.com Page 8 Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • Email: [email protected]