A Nnual R Epo Rt 20 09
Annual Report 2009 HusqvarnaGlobal leader in outdoor products The Husqvarna Group is the world’s largest producer of outdoor power products including chainsaws, trimmers, blowers, lawn mowers and garden tractors. It is the European leader in consumer irrigation equipment under the Gardena brand. The Group is also one of the world leaders in cutting equipment and diamond tools for the construc- tion and stone industries. The product offering includes products for both consumers and professional users. The Group’s products are sold in more than 100 countries world wide. Net sales in 2009 amounted to SEK 34 billion, and the average number of employees was approximately 15,000. Leading global market positions No. 1 Chainsaws No. 1 Other handheld petrol-powered products, e.g. clearing saws and trimmers No. 1 Lawn mowers No. 1–2 Garden tractors No. 1–2 Cutting equipment and diamond tools for the construction and stone industries Major production facilities No. 1 Consumer products for irrigation Subsidiaries or distributors 1in Europe Net sales Operating income Net sales by Production value by Husqvarna and margin* geographical area geographical area SEKm SEKm % 50,000 5,000 15 10 8 40,000 4,000 12 30,000 3,000 9 45 31 61 20,000 2,000 6 45 10,000 1,000 3 0 0 0 05 06 07 08 09 05 06 07 08 09 Europe, % Europe, % Operating income, SEKm North America, % North America, % Operating margin, % Rest of the World, % Rest of the World, % * Excluding restructuring costs Consumer Products Professional Products • Wheeled products such as lawn mowers, Automower,® • Premium forestry products such as chainsaws and garden tractors, riders and snow throwers.
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