B O L S T E R WAYS Capture the attention of a large YOU CAN 1 public audience. I M P A C T BOLSTER WITH MICHIGAN RADIO 3 IMPACT Engage an educated & influential WITH audience in the issues. 2 STORIES TO REMEMBER. MICHIGAN
Great storytelling through media provides unique opportunities to RADIO Inform public dialogue around capture the attention of general audiences, legislators and other media outlets. 3 your key areas of work.
In a recent Michigan Radio survey, close to 70% of listeners reported taking action WHY MICHIGAN RADIO? as a result of listening, such as discussing a story with family and friends, contributing to a charity, or contributing during an election. * The station’s three signals reach over 80% of the state’s population and span thirty-one counties in the southern half of Lower Michigan, from Grand Rapids (WVGR 104.1 Website BEYOND RADIO. Community Events FM), to Ann Arbor and Detroit (WUOM 91.7 FM), to Flint (WFUM michiganradio.org Michigan Radio holds 91.1 FM). dozens of community The number of users events every year, such Over 530,000 people tune-in to averages 300,000 every month. as Issues & Ale, Moth Michigan Radio each week while in StorySLAM & more. their car, at home, at work, etc.**
WFUM BEYOND MICHIGAN. 91.1 FM A partnership with Interlochen Public Radio extends the reach of WVGR two Michigan Radio programs: 104.1 FM “Stateside” and “The Environment Facebook Online Streaming Twitter Report.” Michigan Radio has been “Michigan Radio” The average number of “@MichiganRadio” WUOM monthly users exceeds 91.7 FM named Public Radio Station of the Over 46,450 “likes” Over 37,000 followers 115,600. Year (Group 2) by the Michigan Association of Broadcasters 10 of the past 11 years.
SOURCES Michigan Radio, The University of Michigan *Jacobs Media SOO Audience Survey, Spring 2017 535 West William St., Suite 110, Ann Arbor, MI 48103 **National Regional Database, Nielsen Audio, Fall 2016 Contact: Ellen Han, Grants Manager, 734.647.5621, [email protected] ***Source: Nielsen Audio - Fall'16, Persons 12+, Mon-Sun 6am-12Mid
Last updated: July 2017 MOST IMPORTANT ISSUES FACING MICHIGAN, AS “Michigan Radio keeps me informed and is convenient and entertaining. This is where I go to find reliable journalism about issues I care about.” NAMED BY LISTENERS* 5 - Michigan Radio listener
Michigan Radio Listeners By Region***
Ohio—3%
Southwest—4% Mid—12%
West—22%
East Central—6% Southeast—53% WAYS TO SUPPORT MICHIGAN RADIO...
By location By topic Detroit, Grand Economy, Rapids, Flint, etc. Environment, Arts, etc. “Information is as vital to the healthy functioning of communities as clean air, safe streets, good schools or public health. Maybe even more vital - because it is hard By style or platform By helping us improve to succeed in the areas of environment, safety, education or health when the news Capacity building, equipment News, storytelling, and information system isn’t working […]” radio, digital, etc. purchases, etc. - Alberto Ibarguen, President & CEO, John S. & James L. Knight Foundation
Michigan Radio programs & initiatives: 1A (NPR) Stateside Detroit Journalism Cooperative Morning Edition (NPR) The Environment Report MI Curious News bureaus in Ann Arbor, Detroit, Grand Rapids, Flint All Things Considered (NPR) Jack Lessenberry, Political Analyst It’s Just Politics Issues & Ale community discussions Weekend Edition (NPR) John U. Bacon, Sports Commentator That’s What They Say Moth Story-Slams