Just How Different Are Retail Look-Alikes from Traditional Me-Toos?

Total Page:16

File Type:pdf, Size:1020Kb

Just How Different Are Retail Look-Alikes from Traditional Me-Toos? The Journal of Brand Management Volume 2 Number 4 Editorial Just how different are retail look-alikes from traditional me-toos? Throughout the summer of 1994, roughly comes immediately noticeable. A scan of the 16 per cent of the British cola market was in shelves shows that many of the Boots prod­ the hands of a look-alike, Sainsbury's Classic ucts look fa miliar - a disturbing prospect Cola. Compared to the previous summer, fo r the producers of leading brands. Pepsi's share was down almost 2 per cent and Examples such as these give rise to the Coca-Cola's had fallen over 8 per cent. In widespread belief that the growth of look­ the fo llowing months, Sainsbury's Classic alikes is a new phenomenon that is leading Cola was joined by Asda Cola, Safeway to unprecedented levels of consumer confu­ Cola, Virgin Cola and Wo olworth's Genuine sion. But is this impression correct? American Cola. Proof, if proof were needed, that retail look-alikes had become a serious threat to leading producers of branded IS THE GROWTH OF LOOK-ALIKES A goods. NEW PHENOMENON? With good reason, leading producers have The received wisdom says 'yes'. Recently, been very concerned. They point out that look-alikes have been doing more than sail­ retailers are confusing consumers by placing ing very close to the wind - they have been goods on their shelves which look like exist­ blatantly infringing passing offlaws . 1 It is ar­ ing well-established brands. They argue that gued that these breaches of the law are very such blatant and deliberate attempts to cause different from 'me-too-ism'. The difference confusion are both unfair and unjust, in that is between claiming a work of art to be by their investment in brand building activities Constable, and painting in the style of Con­ is seriously undermined. stable - a distinction that was not lost when Sainsbury's is portrayed as one of the main judging the competent, but fr audulent, culprits. Its Classic Cola is merely the most artistry of To m Keating. visible of a string of look-alike products. It Unfortunately, such neat distinctions are has also been accused of introducing look­ often hard to prove. It is significant that few alike Marmite and Bovril, and has been cases come under judicial gaze. Most are chastised fo r launching an anti-dandruff never challenged or they are settled out of shampoo, Headway, which bears a striking court. Examples in the marketplace are de­ resemblance to Head & Shoulders. Many cidedly grey. The name, 'Mild & Gentle', would argue that its laundry detergent, describes the effect, on hair, of a fr equent­ Novon, is uncannily similar to Ariel. It wash shampoo, whereas the name 'Timotei' seems as if Sainsbury's is set to undermine is evocative - there is a clear difference many of our favourite brands. here. At best, Mild & Gentle sounds like a Sainsbury's, however, is not alone in its crude me-too. Nevertheless, the fa miliar actions. In any Boots store the distinct simi­ shape, colouring and market positioning re­ larity between Timotei (the very successful veal this to be a look-alike in all but name. Elida Gibbs fre quent-wash shampoo) and Given that there is nothing new about Mild & Gentle (the Boots private label) be- 'me-too-ism', and that some me-toos have Page 204 Editorial always sailed close to the wind, perhaps all enced buyers and users of packaged goods. that we have with look-alikes are extreme Assume a consumer buys 50 items each instances of an old phenomenon: a case of week. This amounts to 26,000 purchases light grey merging into dark grey. over ten years. Now assuming that, on aver­ age, each item is used five times (a can of beans will be used once, but a tube of ARE CONSUMERS CONFUSED BY toothpaste might be used 40 times), then LOOK-ALIKES? the total number of consumption events is Some consumers really do find it hard to 130,000. Whatever the exact number, it is distinguish look-alikes from brands. But are clear that this shopper will be an expert these consumers any more confused by consumer! look-alikes than by all the minor product Faced with this wealth of experience, modifications - new varieties, new consumers can respond in two ways: flavours, new tastes, new packages, new tex­ tures - or by the growing number of run­ (1) If the purchase is important enough, the of-the-rnill private labels that are available in consumer will stop, read the cues (de­ our supermarkets? sign, packaging, name, logo, etc), and Consider the laundry detergent market. make a considered decision. Anyone Even without the presence of strong private who carefully studies a pack of Mild & labels, many consumers were becoming Gentle soon realises it is a Boots' private confused by the launch of biological and label, and not Timotei. Considered de­ non-biological powders, liquids and pow­ cision-making is, invariably, more often ders, and 'power' and 'non-power' varieties associated with product category choices of the leading brands Persil and Ariel. The than with brand choices (,Do I need fr e­ launch of Novon may not have confused quent-wash shampoo or an anti-dan­ shoppers at Sainsbury's any more than they. druff variety?', as against 'Do I want were already. Timotei or Mild & Gentle?'). Consider the potential confusion arising (2) If the purchase is not so important (be­ from the growth of baking soda toothpaste cause there is little risk attached to mak­ in the British market. Arm & Hammer ing a poor selection) , it may be a matter should be leading this sub-market. After all, of indifference whether a brand or a they are 'The Baking Soda Experts' of 150 look-alike is bought. Probably the years standing. Arm & Hammer toothpaste, choice will be based on value-for­ however, comes in regular and mint money considerations and situational flavoured varieties in 50ml tubes which are fa ctors. wrapped in standard rectangular boxes. How is the consumer to distinguish this brand Typically, the observed outcome of (1) and fr om Colgate and Macleans me-to os? In­ (2), over time, is a pattern of divided loyalty, deed, how is the consumer to know or polygamy. A consumer who often buys whether Colgate is following Arm & Ham­ Timotei (the 'favourite' brand) might also mer or vice versa? Given the reputation of buy a Boots' look-alike or a Tesco private all three brands, which is the best buy, or are label, and an expensive salon shampoo. The all three equally good? It is doubtful that underlying decision-process will be based on the entry of private labels would cause sig­ the interplay of considered reasons ('I buy nificantly more confusion. different brands for different usage occa­ This potential for confusion has to be set sions' or 'I like some variety'), situational against the fact that we are all very experi- factors (,It was the only one in stock' or 'I Page 205 Editorial was drawn to it on the shelf'), and value­ Persil are each worth about £240m, and fo r-money considerations ('I bought it on Nescafe almost £200m. It is hardly surprising offer'). that competitors and new entrants seek to Such an outcome should not be seen as encroach on these markets. It is instructive to consumer confusion. Rather, it is a reason­ remember how the successful launch of able coping strategy fo r consumers when McVitie's HobNobs was almost de-railed by they are confronted with the task of routine the spoiling tactics of Bur tons, or how Senso­ buying and when the choice alternatives are dyne toothpaste came under threat when the so similar. majors re-positioned their toothpastes fo r people with sensitive teeth, or, even more re­ cently, how the '2 in l' shampoo and condi­ SHOULD WE BE CONCERNED BY tioner market - once the preserve of LOOK-ALIKES? Proctor & Gamble's Wash & Go - is now The answer very much depends on one's under a direct assault fr om Elida Gibbs' Or­ viewpoint. Established producers have been ganics haircare range. The threat of me-toos the most vocal in expressing their concerns, will always hang over these profitable mar­ notably through the British Producers & kets. This is in the nature of competition. Brand Owners Group. This was especially Indeed, one significant effect of the growth the case prior to the enactment of the Trade of look-alikes is that different producers are 2 3 Marks Act 1994. , A vigorous response was pitched against each other. For instance, most to be expected. of the new colas (Sainsbury's Classic Cola, It is perfectly rational to try to protect as­ Safeway Cola, Virgin and Wo olworth's) are sets where millions of pounds have been in­ supplied by Cott Corporation, an old-estab­ vested to build brand equity, secure a lished bottling company that is mounting an customer fr anchise, and create memorable assault on Coke and Pepsi markets across the 5 brand names, familiar logos, and distinctive globe. This is very much a competitive packaging. Anything less than a vigorous re­ struggle among producers. sponse would be an admission of defeat. By comparison, retailers should be highly Some producers have responded by re­ contented. They are seen as the obvious branding their product range.4 Dulux, fa ced winners in any struggle fo r a share of the with so many copycat designs, is in the consumer's purse. However, their own posi­ process of adopting a new livery which it tion is not clear-cut.
Recommended publications
  • Consumer Superbrands 2019 Top 10 Consumer Superbrands Relevancy
    Consumer Superbrands 2019 Top 10 Consumer Superbrands BRAND CATEGORY LEGO 1 Child Products - Toys and Education Apple 2 Technology - General Gillette 3 Toiletries - Men's Grooming Rolex 4 Watches British Airways 5 Travel - Airlines Coca-Cola 6 Drinks - Non-Alcoholic - Carbonated Soft Drinks Andrex 7 Household - Kitchen Rolls, Toilet Roll and Tissues Mastercard 8 Financial - General Visa 9 Financial - General Dyson 10 Household & Personal Care Appliances Relevancy Index Top 20 BRAND CATEGORY Amazon 1 Retail - Entertainment & Gifts Aldi 2 Retail - Food & Drink Macmillan Cancer Support 3 Charities Netflix 4 Media - TV Google 5 Social, Search & Comparison Sites Lidl 6 Retail - Food & Drink PayPal 7 Financial - General LEGO 8 Child Products - Toys and Education Samsung 9 Technology - General YouTube 10 Social, Search & Comparison Sites Visa 11 Financial - General Heathrow 12 Travel - Airports Purplebricks 13 Real Estate Cancer Research UK 14 Charities Oral-B 15 Toiletries - Oral Care Apple 16 Technology - General Dyson 17 Household & Personal Care Appliances TripAdvisor 18 Travel - Agents & Tour Operators Nike 19 Sportswear & Equipment Disney 20 Child Products - Toys and Education continues... Consumer Superbrands 2019 Category Winners CATEGORY BRAND Automotive - Products Michelin Automotive - Services AA Automotive - Vehicle Manufacturer Mercedes-Benz Charities Cancer Research UK Child Products - Buggies, Seats and Cots Mamas & Papas Child Products - General JOHNSON'S Child Products - Toys and Education LEGO Drinks - Alcoholic - Beer, Ale
    [Show full text]
  • Annual Review 1985
    Unilever in 1985 ANNUAL REPORT AND SALIENT FIGURES Unilever in 1985 Annual Report and Salient Figures 1 UNILEVER N.V. ANNUAL REPORT 1985 AND SALIENT FIGURES Contents Page Unilever 2 Financial highlights 3 The Board 4 Foreword 5 Directors’ report - general 6 - review by regions 9 - review by operations - other subjects :i!i Salient figures 31 Capital and listing 39 Dates for dividend and interest payments 39 Introduction The first part of this booklet comprises an English translation of the Unilever N.V. Directors’ Report for 1985, preceded by a foreword from the Chairmen of the two Unilever parent companies. The second part, entitled ‘Salient Figures’, contains extracts from the combined consolidated annual accounts 1985 of Unilever N.V. and Unilever PLC, comparative figures for earlier years, and further information of interest to shareholders. Except where stated otherwise, currency figures in tCis booklet are expressed in guilders and are for N.V. and PLC combined. The complete Unilever N.V. annual accounts for 1985, together with the auditors’ report thereon and some additional information, are contained in a separate publication in Dutch, which is also available in an English translation entitled Unilever in 1985, Annual Accounts’. That booklet comprises the annual accounts expressed in guilders of N.V. and the N.V. Group, the PLC Group, and the combined N.V. and PLC Groups. The original Dutch versions of the two booklets mentioned above together comprise the complete annual report and accounts and further statutory information, as drawn up by the Board of Directors of Unilever N.V. in accordance with Dutch legislation.
    [Show full text]
  • Unilever Annual Report 1994
    Annual Review 1994 And Summary Financial Statement English Version in Childers Unilever Contents Directors’ Report Summary Financial Statement 1 Financial Highlights 33 Introduction 2 Chairmen’s Statement 33 Dividends 4 Business Overview 33 Statement from the Auditors 12 Review of Operations 34 Summary Consolidated Accounts 26 Financial Review 29 Organisation 36 Additional Information 30 Directors & Advisory Directors Financial Highlights 1994 1993 % Change % Change at constant atwrrent a* cOnSt.3nf exchange rates exchange rates exchange rates Results (Fl. million) Turnover 82 590 83 641 77 626 6 8 Operating profit 7 012 7 107 5 397 30 32 Operating profit before excepttonal items 7 294 6 763 6 8 Exceptional items (187) (1 366) Profit on ordinary activities before taxation 6 634 6 700 5 367 24 25 Net profit 4 339 4 362 3 612 20 21 Net profit before exceptional items 4 372 4 406 4 271 -~mpy~21 E Key ratios Operating margin before exceptional items (%) 8.7 8.7 Net profit margin before exceptional items (%) 5.3 5.5 Return on capital employed (%) 16.7 15.7 Net gearing (%) 22.7 24.8 Net interest cover (times) 12.2 12.8 Combined earnings per share Guilders per Fl. 4 of ordinary capital 15.52 12.90 20 Pence per 5p of ordinary capital 83.59 69.45 20 Ordinary dividends Guilders per Fl. 4 of ordinary capital 6.19 5.88 5 Pence per 5p of ordinary capital 26.81 25.03 7 Fluctuations in exchange rates can have a significant effect on Unilever’s reported results.
    [Show full text]
  • Unilever Commits to Sourcing All Its Tea from Sustainable Ethical Sources
    Unilever commits to sourcing all its tea fr... http://www.unilever.com/ourcompany/newsandm... feel good, look good and get more out of life Unilever commits to sourcing all its tea from sustainable ethical sources 25/05/2007 : Up to 2 mllion people around the world to benefit from better crops, better incomes and better livelihoods. Unilever, the world's largest tea company, is to revolutionise the tea industry by committing to purchase all its tea from sustainable, ethical sources. It has asked the international environmental NGO, Rainforest Alliance, to start by certifying tea farms in Africa. Lipton, the world's best-selling tea brand, and PG Tips, the UK's No.1 tea, will be the first brands to contain certified tea. The company aims to have all Lipton Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010 and all Lipton tea bags sold globally by 2015. This is the first time a major tea company has committed to introducing sustainably certified tea on such a large scale and the first time the Rainforest Alliance, better known for coffee certification, has audited tea farms. Announcing the move in a speech to MBA students at INSEAD in Fontainebleau, France, today (25 May 2007), Unilever CEO Patrick Cescau said: "This decision will transform the tea industry, which has been suffering for many years from oversupply and underperformance. It will not be achieved overnight, but we are committed to doing it because we believe it is the right thing to do for the people who drink our tea, the people along the entire length of our supply chain and for our business.
    [Show full text]
  • 1998 Annual Review and Summary Financial Statement
    Annual Review1998 Annual Review 1998 And Summary Financial Statement English Version in Guilders And SummaryFinancialStatement English Version inGuilders English Version U Unilever N.V. Unilever PLC meeting everyday needs of people everywhere Weena 455, PO Box 760 PO Box 68, Unilever House 3000 DK Rotterdam Blackfriars, London EC4P 4BQ Telephone +31 (0)10 217 4000 Telephone +44 (0)171 822 5252 Telefax +31 (0)10 217 4798 Telefax +44 (0)171 822 5951 Produced by: Unilever Corporate Relations Department Design: The Partners Photography: Mike Abrahams, Peter Jordan, Barry Lewis, Tom Main, Bill Prentice & Andrew Ward Editorial Consultants: Wardour Communications U Typesetting & print: Westerham Press Limited, St Ives plc Unilever‘s Corporate Purpose Our purpose in Unilever is to meet the everyday needs of people everywhere – to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life. Our deep roots in local cultures and markets around the world are our unparalleled inheritance and the foundation for our future growth. We will bring our wealth of knowledge and international expertise to the service of local consumers – a truly multi-local multinational. ENGLISH GUILDERS Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively and to a willingness to embrace new ideas and learn continuously. We believe that to succeed requires the highest standards of corporate behaviour towards our employees, consumers and the societies and world in which we live. This is Unilever’s road to sustainable, profitable growth for our business and long-term value creation for our shareholders and employees.
    [Show full text]
  • Annual Report 2011-12
    ANNUAL REPORT 2011-12 Creating a better future every day HINDUSTAN UNILEVER LIMITED Registered Office: Unilever House, B D Sawant Marg, Chakala, Andheri East, Mumbai 400099 Hindustan www.hul.co.in U nilever nilever L imited Annual Report 2011-12 AwARDS AND FELICITATIONS WINNING WITH BRANDS AND WINNING THROUGH CONTINUOUS SUSTAINABILITY OUR MISSION INNOVATION IMPROVEMENT HUL has won the Asian Centre for Six of our brands (Lux, Lifebuoy, Closeup, HUL was awarded the FMCG Supply Corporate Governance and Sustainability Fair & Lovely, Clinic Plus and Sunsilk) Chain Excellence Award at the 5th Awards in the category ‘Company with the featured in Top 15 list in Brand Equity’s Express, Logistics & Supply Chain Awards Best CSR and Sustainability Practices.’ WE WORK TO CREATE A BETTER FUTURE Most Trusted Brands Survey. endorsed by The Economic Times along Our instant Tea Factory, Etah bagged the with the Business India Group. EVERY DAY. Hindustan Unilever Limited (HUL) was second prize in tea category for Energy awarded the CNBC AWAAZ Storyboard Doomdooma factory won the Gold Award Conservation from Ministry of Power, We help people feel good, look good and get more out Consumer Awards 2011 in three in the Process Sector, Large Business Govt. of India. categories. category at The Economic Times India HUL won the prestigious ‘Golden Peacock Manufacturing Excellence Awards 2011. of life with brands and services that are good for them • FMCG Company of the Year Global Award for Corporate Social and good for others. • The Most Consumer Conscious Responsibility’ for the year 2011. Company of the Year WINNING WITH PEOPLE HUL’s Andheri campus received • The Digital Marketer of the Year We will inspire people to take small, everyday actions HUL was ranked the No.1 Employer of certification of LEED India Gold in ‘New HUL won the ‘Golden Peacock Innovative Choice for students in the annual Nielsen Construction’ category, by Indian Green that can add up to a big difference for the world.
    [Show full text]
  • Puzzle Report by Iris, Nik, and Didier Sociological Analysis: Puzzle Report Shampoo and Car Adverts
    Science in Car and Shampoo Ads Why do Shampoo Adverts Contain So Much Science and Car Adverts So Little? Puzzle Report by Iris, Nik, and Didier Sociological Analysis: Puzzle Report Shampoo and Car Adverts Car & Shampoo Puzzle Report Table of Contents ACKNOWLEDGEMENTS................................................................................................................2 LIST OF TABLES AND FIGURES ..................................................................................................2 INTRODUCTION..............................................................................................................................3 ESTABLISHING THE PUZZLE ......................................................................................................3 CONTENT ANALYSIS.........................................................................................................................3 SAMPLES ACROSS TIME....................................................................................................................5 SAMPLES ACROSS SPACE..................................................................................................................6 SURVEY ...........................................................................................................................................6 HYPOTHESES...................................................................................................................................8 FURTHER TESTS .............................................................................................................................8
    [Show full text]
  • PG TIPS TB 500S, CON 62252018 Rev 1
    Page 1 of 3 Product Data Sheet Specification: CON_62252018 Revision: 1 Description: CON_PG TIPS TB 500S (500x2.2g) Date Created: 03-Jul-2014 Date: 16-Sep-2015 General Information Description Label and customer information for PG Tips, 500 x 2.2g Product Name Country Brand Name Product Name Australia Brooke Bond Other PG Tips 500 tea bags Legal Description Country Descriptive Name Note Australia Brooke Bond PG Tips 500 x 2.2g tea bags General Function and Purpose A blend of black teas. Additional Customer Info Unilever product code 62052018 Ingredient Declaration Ingredients Declaration Ingredients: Black Tea. Claims and Declarations Declarations Property Value UOM Comment Portions/Doses/Uses 500 No. serves per pack Weight 1.1 kg Weight per serving/portion 2.2 g per serve Date Marking Text (Production Date) YYYYMMDDL (Best Before Date) YYYYMMDD Shelf Life Property Conditions Value UOM Comment Shelf Life Total 24 month(s) Product Origin Property Of Manufacture Of Packing Comment Country Indonesia Blended Risk of Cross Contamination during Processing Information captured in the following property groups relates to the total allergen status of a product i.e. allergens inherent in the underlying ingredient composition of the product in addition to those due to cross contamination during processing of the product and which impact on final product labelling Food Allergen / Food Intolerance Property Yes No Concentration UOM Comp of RM Contam. Comment Cereals cont. Gluten + prods. VVV mg/kg Crustaceans and products VVV mg/kg Molluscs and products VVV mg/kg Egg/Egg products VVV mg/kg Fish / Fish products VVV mg/kg Peanuts/Peanut products VVV mg/kg Soybeans/Soybean prods.
    [Show full text]
  • 'Brooke Bond Sehatmand', a Tea with Vitamins
    HUL launches ‘Brooke Bond Sehatmand’, a tea with vitamins 15­01­2010 Using a breakthrough coating technology, Brooke Bond Sehatmand guarantees vitamins in each cup. An innovation for the masses, with guaranteed vitamins in each cup, to help every family live a healthier life and help address micro nutrient deficiency Launches “Sehatmand Parivaar – Sehatmand Bharat” campaign for Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand and Chhattisgarh to spread awareness through education on health & nutrition Hindustan Unilever Ltd today announced the launch of “Brooke Bond Sehatmand” a tea with vitamins, in the states of Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand and Chhattisgarh. Using a breakthrough coating technology, Brooke Bond Sehatmand guarantees vitamins in each cup that would help combat micro nutrient deficiency and in turn provide affordable option to better health for families. This launch comes in the face of critical challenges that India faces, in eradicating micronutrient deficiency. India has over 200 million undernourished people, the largest in any one country. More than 1/3rd of men and women suffer from chronic nutritional deficiencies. Brooke Bond Sehatmand is a step forward in providing the masses a means to better health. Speaking about the launch, Mr. Shrijeet Mishra, Executive Director, Foods, Hindustan Unilever Limited, said, “Our primary reason to introduce ‘Brooke Bond Sehatmand’ was to allow people in these key states to have access to a healthier and affordable product. While they may not always be able to afford or consume a nutritious diet, they do tend to have their daily cup of tea. And this is where Brooke Bond Sehatmand fits in – it gives 50% RDA of important B vitamins through 3 cups of tea.
    [Show full text]
  • Orme) Wilberforce (Albert) Raymond Blackburn (Alexander Bell
    Copyrights sought (Albert) Basil (Orme) Wilberforce (Albert) Raymond Blackburn (Alexander Bell) Filson Young (Alexander) Forbes Hendry (Alexander) Frederick Whyte (Alfred Hubert) Roy Fedden (Alfred) Alistair Cooke (Alfred) Guy Garrod (Alfred) James Hawkey (Archibald) Berkeley Milne (Archibald) David Stirling (Archibald) Havergal Downes-Shaw (Arthur) Berriedale Keith (Arthur) Beverley Baxter (Arthur) Cecil Tyrrell Beck (Arthur) Clive Morrison-Bell (Arthur) Hugh (Elsdale) Molson (Arthur) Mervyn Stockwood (Arthur) Paul Boissier, Harrow Heraldry Committee & Harrow School (Arthur) Trevor Dawson (Arwyn) Lynn Ungoed-Thomas (Basil Arthur) John Peto (Basil) Kingsley Martin (Basil) Kingsley Martin (Basil) Kingsley Martin & New Statesman (Borlasse Elward) Wyndham Childs (Cecil Frederick) Nevil Macready (Cecil George) Graham Hayman (Charles Edward) Howard Vincent (Charles Henry) Collins Baker (Charles) Alexander Harris (Charles) Cyril Clarke (Charles) Edgar Wood (Charles) Edward Troup (Charles) Frederick (Howard) Gough (Charles) Michael Duff (Charles) Philip Fothergill (Charles) Philip Fothergill, Liberal National Organisation, N-E Warwickshire Liberal Association & Rt Hon Charles Albert McCurdy (Charles) Vernon (Oldfield) Bartlett (Charles) Vernon (Oldfield) Bartlett & World Review of Reviews (Claude) Nigel (Byam) Davies (Claude) Nigel (Byam) Davies (Colin) Mark Patrick (Crwfurd) Wilfrid Griffin Eady (Cyril) Berkeley Ormerod (Cyril) Desmond Keeling (Cyril) George Toogood (Cyril) Kenneth Bird (David) Euan Wallace (Davies) Evan Bedford (Denis Duncan)
    [Show full text]
  • Introduction to HUL
    Introduction to HUL Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company’s Turnover is Rs. 20, 239 crores (for the 15 month period – January 1, 2008 to March 31, 2009). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of €40.5 billion in 2008. Unilever has about 52% shareholding in HUL. Hindustan Unilever was recently rated among the top four companies globally in the list of “Global Top Companies for Leaders” by a study sponsored by Hewitt Associates, in partnership with Fortune magazine and the RBL Group. The company was ranked number one in the Asia-Pacific region and in India. The mission that inspires HUL's more than 15,000 employees, including over 1,400 managers, is to “add vitality to life". The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company, Unilever, which holds about 52 % of the equity. Heritage HUL’s heritage dates back to 1888, when the first Unilever product, Sunlight, was introduced in India. Local manufacturing began in the 1930s with the establishment of subsidiary companies. They merged in 1956 to form Hindustan Lever Limited (The company was renamed Hindustan Unilever Limited on June 25, 2007).
    [Show full text]
  • Week on Our Hot Snacks’ Page 32 »
    29.05.2015 RN ON THE ROAD Test purchases, illicit alcohol: a day in the life of trading standards INVESTIGATION Page 28 » Constructing an opportunity ‘Local builders spend £500 a week on our hot snacks’ Page 32 » NEWS l CONVENIENCE l PROFIT www.betterretailing.com l £2.20 ‘We’ll prove £40m deal’s a win-win’ PAYPOINT l Booker to meet with Londis and Budgens retailers to answer questions and address concerns following merger. Facebook l Premier and Family Shopper stores promised better frenzy premium and fresh & chilled infrastructure. Page 5 » unites TOBACCO retailers Director Andrew High court Goddard to visit group founder after challenge 1,400 members over plain join in a week. packaging Page 5 » JTI, Philip Morris RETAIL CRIME and BAT file lawsuits against government. ‘My terror Page 4 » at the REGIONAL tillpoint’ Knifepoint attack Sinkhole is the harsh reality nightmare of handling high- Sales down 70% as cash services like retailer trades from PayPoint, says his car. Page 12 » retailer. Page 14 » Vol 126 No 22 Raspberry Vipul FOR TRADE USE ONLY The Wharf in Ebley Stroud has become Take a Break PoS push the first Mace store to open an ice cream parlour. With 18 22 planned for 17,000 flavours for customers to try, owner Vipul Panchmatia independent stores is hoping to sell 40 to 50 tubs a week. In its first three Page 7 days the parlour pulled in £400 in sales. » IRRESISTIBLY TASTY PROFITS New baked Cracker Crisps from Jacob’s, the market leader in savoury biscuits. Available in 3 top selling flavours.
    [Show full text]