ACIDIC COLOR

it’s a conditioner. a it’s

thinks that haircolor The

SHADES EQ GLOSS & CREAM & GLOSS EQ SHADES

Lacquers to a small section of hair and process according to directions. to according process and hair of section small a to

Color Gels Gels Color preliminary strand test to determine how the hair will accept color. Apply Apply color. accept will hair the how determine to test strand preliminary

treated or damaged from environmental exposure or heat styling. Always conduct a a conduct Always styling. heat or exposure environmental from damaged or treated essentials create effortless styles. styles. effortless create essentials

Color Gels Lacquers Gels Color

may be readily accepted by porous hair that has been chemically chemically been has that hair porous by accepted readily be may grooming men’s High-performance

REDKEN BREWS BREWS REDKEN STRAND TEST STRAND

DO NOT APPLY THE PRODUCT. THE APPLY NOT DO in or around the test area, test the around or in

swelling or redness itching, as such reactions, abnormal any notice client your or

you period this during If touching. or covering washing, without hours 48 for Leave · LIGHTENERS

applications. Carefully reseal the colorant container. colorant the reseal Carefully applications.

The professional solution to all of your blonding needs. blonding your of all to solution professional The

between dry to it allowing Re-apply coin). small a of size the (e.g. BLONDING

cm 2 to 1 of area an cover to sufficient product colorant unmixed the of

2

little a apply cotton-bud a using and ear the Behind earrings. Remove ·

specific needs. specific shine. and hold with it finishes and

HOW TO PERFORM THE ALLERGY ALERT TEST: ALERT ALLERGY THE PERFORM TO HOW

hair’s to solutions smart deliver products texture flexible to volume runway from

Scientifically advanced, benefit-driven benefit-driven advanced, Scientifically look any creates collection Innovative

HAIRCARE STYLING Your client has experienced a reaction to a temporary “black henna” tattoo in the past. the in tattoo henna” “black temporary a to reaction a experienced has client Your 3.

Your client has ever experienced any reaction after coloring their hair, their coloring after reaction any experienced ever has client Your 2.

Your client has a rash on their face or sensitive, irritated and damaged scalp, damaged and irritated sensitive, or face their on rash a has client Your 1.

Do not color the hair if: hair the color not Do ·

Temporary “black henna” tattoos may increase the risk of allergy of risk the increase may tattoos henna” “black Temporary ·

the product the

Wear suitable disposable gloves disposable suitable Wear of rinsing and application preparation, the during ·

help reduce the risk of an allergic reaction, it is essential to follow the precautions below: precautions the follow to essential is it reaction, allergic an of risk the reduce help

For you and your client your and you For IMPORTANT: , to to , reactions. allergic severe cause can colorants Hair

ga camouflage. gray

ALKALINE COLOR

hair—while increasing your revenue. your increasing hair—while

custom 5-minute

exceptional gray coverage. gray exceptional shine. and condition with results haircolor. permanent ammonia, Zero client’s every transform and treat you CLR CAMO COLOR

colorant on your client. client. your on colorant

with results saturated Rich, multi-dimensional Natural-looking, obsessed. care Oil-powered, help services in-salon Customized service. chemical any before Ideal

another or product this applied previously have you if even suddenly, develop can

BREWS REDKEN LACQUERS GELS COLOR FUSION COLOR CHROMATICS RDE CHEMISTRY REDKEN PRE-ART

48 hours hours 48 allergy an as colorant, this of application each before done be must test

alert allergy An 16. of age the under persons on use for intended not is product This

ALERT TEST ALERT ALLERGY

Utilize protective smocks or capes for you and your clients during the service the during clients your and you for capes or smocks protective Utilize ·

Perform necessary patch tests as outlined in the directions the in outlined as tests patch necessary Perform ·

Wear suitable gloves for all applications all for gloves suitable Wear ·

Precisely follow package instructions for haircolor, lightener and texture products texture and lightener haircolor, for instructions package follow Precisely ·

chemical service... chemical Before you begin any any begin you Before products to enhance your talents: your enhance to products

PRE-SERVICE BEST PRACTICES BEST PRE-SERVICE Redken offers advanced in-salon treatments plus a complete collection of haircare and styling styling and haircare of collection complete a plus treatments in-salon advanced offers Redken

ADDITIONAL REDKEN PRODUCTS REDKEN ADDITIONAL REDKEN HAIRCOLOR COLLECTION HAIRCOLOR REDKEN PRE-SERVICE STEPS PRE-SERVICE

Dark Roast Dark Ebony Cool Brown Smoke Smoke Brown

2ABn 6ABn 4ABn

Lacquers Clear Lacquers

Clear

shades Lacquers Gels Color other diluting for use or desired is toning no when alone use Non-pigmented;

Color Gels Gels Color

Deposits ultra cool blue and pearl tones. pearl and blue cool ultra Deposits

VRo Deposits cool, violet-based rose tones rose violet-based cool, Deposits Rose Violet BLUE/PEARL REFLECT BLUE/PEARL

ASH BROWN ASH = ABn

RV Jewel tones with no added brown deliver vibrant results vibrant deliver brown added no with tones Jewel Violet Red

RR exciting results on naturally pigmented hair pigmented naturally on results exciting create brown no and depth tonal increased with reds Intense Red Red

BLACK TO GRAY BACKGROUND GRAY TO BLACK

RO Accent colors with no brown in the base the in brown no with colors Accent Orange Red

Secondary tone = .9 (Pearl) .9 = tone Secondary

RB Delivers soft ruby-like results and excellent gray coverage gray excellent and results ruby-like soft Delivers Brown Ruby

Primary tone = .1 (Blue) .1 = tone Primary

CB Burnished copper with complete gray coverage gray complete with copper Burnished Brown Copper

WG excellent gray coverage gray excellent provides and accents golden with results warm Creates Gold Warm

NG Natural, soft golden shades golden soft Natural, Gold Natural

NW to non-pigmented hair non-pigmented to warmth and depth adding by coverage gray exceptional Provides Warm Natural

GB Delivers sophisticated results that are never too warm too never are that results sophisticated Delivers Beige Gold

BLUE/PEARL REFLECT BLUE/PEARL

NN Extreme coverage neutral tones specifically formulated for resistant grays and resistant hair textures textures hair resistant and grays resistant for formulated specifically tones neutral coverage Extreme Natural Natural

N gray coverage gray warm too never provides and hair pigmented on warmth control Helps Natural = ASH BROWN BROWN ASH = n AB

ABn Ultra-cool ash tones for the coolest brunette coverage results coverage brunette coolest the for tones ash Ultra-cool Brown Ash

NA BREAKDOWN SHADE Controls warmth when lifting while ensuring natural results natural ensuring while lifting when warmth Controls Ash Natural

(excluding red dye technology shades) technology dye red (excluding

AB Offers maximum refinement of warmth of refinement maximum Offers Blue Ash

Can be used alone or intermixed with any Color Gels Lacquers shades shades Lacquers Gels Color any with intermixed or alone used be Can ·

GN BROWN ASH Controls unwanted red tones when lifting when tones red unwanted Controls Natural Green Cooler than the NN family NN the than Cooler ·

Up to 100% coverage with black to gray background gray to black with coverage 100% to Up ·

GELS LACQUERS GELS COLOR

Our coolest superior coverage family within Color Gels Lacquers Gels Color within family coverage superior coolest Our ·

LIQUID COLOR FOR THE COOLEST COVERAGE RESULTS! COVERAGE COOLEST THE FOR COLOR LIQUID

Ash Brown family for the perfect 1:1 liquid color pair. pair. color liquid 1:1 perfect the for family Brown Ash

Over 50 shades in 13 tonal families, plus Clear plus families, tonal 13 in shades 50 Over · Shades EQ Gloss EQ Shades the from shade a with 2–3 Zones Refresh visit. next client's your until

the coolest coverage result. They are designed to provide ultra-cool results that last last that results ultra-cool provide to designed are They result. coverage coolest the

Formulated with a traditional 10-level system 10-level traditional a with Formulated

·

Color Gels Lacquers Gels Color Ash Brown shades contain a Blue / Pearl (.19) reflect for for reflect (.19) Pearl / Blue a contain shades Brown Ash new The

power and resistance to fading to resistance and power holding for dyes long-lasting oxidative, 100% contains System Dye Select ·

WITH SHADES EQ MATCH FOR EASY REFRESH EASY FOR MATCH EQ SHADES WITH

Provides exceptional gray coverage, from a few strands to high percentages of gray of percentages high to strands few a from coverage, gray exceptional Provides BROWNS ASH NEW ·

Low ammonia. Locked-in saturation. Liquid shine shine Liquid saturation. Locked-in ammonia. Low ·

HIGH SATURATION PERMANENT LIQUID LACQUER LIQUID PERMANENT SATURATION HIGH

COLOR GELS LACQUERS GELS COLOR REDKEN’S COOLEST COVERAGE FAMILY COVERAGE COOLEST REDKEN’S

@katigarceau SHADE CHART REDKEN’S COOLEST COVERAGE FAMILY

CHOCOLATE MOCHA NEWWITH SHADES EQ MATCHASH FOR EASY BROWNSREFRESH MELT COFFEE STARTING LEVEL: STARTING LEVEL: Natural Level 3 with existing level 7 highlights Natural level 3 with existing level 6 highlights and unwanted warmth FORMULA 1: 2 oz. (60ml) Cover Fusion 4NABn FORMULA 1 (ZONE1): 2 oz. (60ml) 20 Volume Pro-oxide Cream Developer 2 oz. (60ml) Color Gels Lacquers 4ABn Dark Roast 2 oz. (60ml) 10 Volume Pro-oxide Cream Developer FORMULA 2: 2 oz. (60ml) Shades EQ Gloss 04ABn Dark Roast FORMULA 2 (ZONE 2): 2 oz. (60ml) Shades EQ Processing Solution 2 oz. (60ml) Shades EQ Gloss 06ABn Brown Smoke 2 oz. (60ml) Shades EQ Processing Solution for Precision Application FORMULA 3: 2 oz. (60ml) Shades EQ Gloss 06ABn Brown Smoke 2 oz. (60ml) Shades EQ Processing Solution

Like us on Facebook Follow us on Instagram Follow us on Access Facebook.com/Redken @Redken https://www.lorelaccess.com

Like us on Facebook Follow us on Instagram Follow us on Access Facebook.com/Redken @Redken https://www.lorelaccess.com NEW SHADES! Like us on Facebook Follow us on Instagram Follow us on Access Facebook.com/Redken @Redken https://www.lorelaccess.com For more information: Redken.com

All rights reserved. 2020. P2117400 HIGHCOLOR SATURATION PERMANENT GELS LIQUID LACQUERS LACQUER

COOL NATURAL WARM NATURAL FASHION

TONE YELLOW/GREEN BLUE BLUE/PEARL CORRECTIVE TONE BLUE/VIOLET BLUE/VIOLET GOLD/BEIGE NATURAL LEVEL GOLD YELLOW/ORANGE ORANGE RED/VIOLET RED/ORANGE RED/RED RED/VIOLET VIOLET/ROSE

GREEN NATURAL ASH BLUE ASH BROWN* NATURAL ASH NATURAL NATURAL* NATURAL* GOLD BEIGE NATURAL WARM* NATURAL GOLD WARM GOLD* COPPER BROWN* RUBY BROWN* RED ORANGE RED RED RED VIOLET VIOLET ROSE LEVEL OF DEPOSIT BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

10 ULTRA PALE BLONDE 10NA 10.01 10N 10.0 10NW 10.03 10NG 10.3 Snow Queen Crème Latté Macadamia Nut Honey

9 VERY LIGHT BLONDE 9NA 9.01 9N 9.0 9GB 9.31 9NW 9.03 09VRo 9.205 Mist Café au Lait Butter Cream Cream Soda Rosé

8 LIGHT BLONDE 8GN 8.07 8AB 8.1 8NA 8.01 8NN 8.00 8N 8.0 8NW 8.03 8NG 8.3 8WG 8.33 08VRo 8.205 Ivy Stardust Volcanic Crème Brulee Mojave Safari Sunflower Golden Apricot Rose Quartz

7 MEDIUM BLONDE 7AB 7.1 NEW ABn SHADES 7NA 7.01 7NN 7.00 7N 7.0 7GB 7.31 7NW 7.03 7NG 7.3 7RO 7.64 7RR 7.66 Moonstone Pewter Cocoa Powder Mirage Butterscotch Milk Tea Saffron Marigold Flame

6 DARK BLONDE 6GN 6.07 6ABn 6.19 6NA 6.01 6NN 6.00 6N 6.0 6NW 6.03 6NG 6.3 6WG 6.33 6CB 6.45 6RO 6.64 6RR 6.66 06VRo 6.205 Moss Brown Smoke Granite Chocolate Mousse Moroccan Sand Brandy St. Tropez Mango Amber Glaze Bonfire Blaze Mauve Rose

5 LIGHT BROWN 5AB 5.1 5NA 5.01 5NN 5.00 5N 5.0 5GB 5.31 5NW 5.03 5NG 5.3 5CB 5.45 5RB 5.65 5RO 5.64 5RV 5.62 Twilight Smoke Café Mocha Walnut Truffle Macchiato Caramel Brownstone Manzanita Paprika Sangria

4 MEDIUM BROWN 4GN 4.07 4ABn 4.19 4NA 4.01 4NN 4.00 4N 4.0 4NW 4.03 4NG 4.3 4WG 4.33 4CB 4.45 4RR 4.66 4RV 4.62 04VRo 4.205 Forest Dark Roast Storm Cloud Coffee Grounds Chicory Maple Pecan Sun Tea Clove Lava Cabernet Violet Rose

3 DARK BROWN 3NN 3.00 3N 3.0 3NW 3.03 3RB 3.65 Double Espresso Espresso Cocoa Bean Mahogany

2 DARKEST BROWN 2ABn 2.19 2NW 2.03 Cool Ebony Chocolate *Orange Bar Superior Coverage Family 1 **All Carmin’R™ and R5 shades should be used alone or intermixed with any other R5 or Carmin’R shade. CLEAR BLACK Mixing Carmin’R or R5 shades outside the range 1NW 1.03 can cause unpredictable results. Shade contains Rubilane® copper dye Shade contains R5 red dye Shade contains Carmin'R red dye Midnight

PRO OXIDE NATURAL ASH TONES NATURAL WARM TONES MIXING RATIO LEVELS OFF-SCALP/ SPECIAL UNDERSTANDING THE LABEL CREAM USAGE MINUTES (COLOR : DEVELOPER) OF LIFT HEAT OPTION INSTRUCTIONS EXAMPLE: 10NA Violet 9NW Yellow DEVELOPER 9NA Violet 8NW Yellow/Orange 10 volume Up to 1 Minimal Lift 20 YELLOW 8NA Blue/Violet 7NW Orange

Level 7NA Blue 6NW Red/Orange Family Standard Lift/ (Light ORANGE GREEN 6NA Blue/Green 5NW Red 20 volume Up to 2 30 8AB (Ash Blue) Gray Coverage Refer to the “Guidelines Blonde) COLOR GELS 5NA Green 4NW Red/Violet Mix 1:1 Do not use heat for Covering Gray Hair” section LACQUERS for superior gray coverage Stardust 4NA Yellow/Green 3NW Violet 30 volume Up to 3 Additional Lift 40 RED BLUE 1NW Blue Shade Name VIOLET 40 volume 3+ Maximum Lift 45

BACKGROUND COLOR AND TONE WORKING WITH UNDERTONES 3. MIXING & PROCESSING Background Color is the portion of the color base that helps Undertones are the unrefined warm tones exposed during the lifting produce balanced, natural looking results and gives the shade its process. Always consider the exposed undertones visible at the target level. foundation. Brown to tan background helps ensure gray coverage To counteract undertones, select a shade level with tonal value opposite to Zone 1 and black to gray background helps to diminish warmth when lifting. the undertone exposed at the target level. Remember, opposites neutralize. THE REDKEN COLOR MANTRA ON-SCALP Tone is the portion of the base that gives a shade its unique To enhance undertones, select a shade with a tonal value similar to the SHOW OFF YOUR PROFESSIONAL SKILLS. For all on-scalp applications, start with dry hair and divide into 4 sections. character undertones, select a shade with a tonal value similar undertone exposed at the target level. CREATE PHENOMENAL HAIRCOLOR. Take ¼" (0.5 cm) partings for even saturation. Process according to Mixing to the undertone exposed at the target level. Zone 2 & Processing chart. Rinse, shampoo and condition with Color Extend/ APPLY IN ZONES. Color Extend Magnetics. COLOR GELS LACQUERS LEVEL SYSTEM TRADITIONAL VIRGIN APPLICATION EXAMPLE: The hair’s natural color level is the starting point in formulation. MAXIMIZE COLOR RESULTS. Zone 3 Zone 2 Formula: 2 oz. 5N Walnut Color Gels Lacquers + Color Gels Lacquers is based on the traditional level system that 2 oz. 30 vol. Pro-oxide Cream Developer offers more increments of color at darker levels providing more MINIMIZE STRESS ON HAIR. 1. TECHNICAL INFORMATION INFORMATION 1. TECHNICAL options for gray coverage while maintaining reflect. Zone 1 Formula: 2 oz. 5N Walnut Color Gels Lacquers + 2 oz. 20 vol. Pro-oxide Cream Developer Redken uses the term “Zones” to refer to different areas of the · Apply selected formula with a higher volume of Pro-oxide Cream Developer hair strand. to Zone 2 (the mid-shaft). Understanding Zones will help you achieve pHenomenal, · Immediately apply to Zone 1 (the scalp area) a new mixture of the same FORMULATION GUIDELINES even color results every time! Zone 2 formula with a lower volume of Pro-oxide Cream Developer. 1. Determine your client’s natural hair color level using the GRAY COVERAGE FAMILIES ZONE 1: Regrowth or root area, approximately the first ½ inch of hair · Start the processing time after the Zone 1 application is complete. Color Gels Lacquers Natural Warm (NW) family swatches found in 7 Color Gels Lacquers families can be used alone to provide gray coverage ZONE 2: Mid-shaft area, begins where Zone 1 ends the swatch book. Remember to consider percentage of gray, RETOUCH APPLICATION in a variety of tonal reflects: ZONE 3: Overly porous hair that extends past the shoulders hair texture, condition, and hair density. (not all hair has a Zone 3) · Apply selected formula to Zone 1 (the regrowth). 2. Determine the target color (final level and tone) ASH NATURAL NATURAL WARM COPPER RUBY % of Gray NATURAL desired by your client. BROWN NATURAL WARM GOLD BROWN BROWN TO REFRESH ZONES 2 AND 3 WE APPLY COLOR IN ZONES BASED ON pH SCIENCE BECAUSE: ABn only NN only N only NW only WG only CB only RB only Formulate Shades EQ to match Zone 1 result. Process at room 3. Determine the undertone found at the target level Up to 100% temperature for up to 20 minutes. If Zone 3 (porous ends) is present, (see Color Wheel). Each Zone accepts We care for the The combination of color differently integrity of even the alkaline and acidic reduce timing or use a diluted formula. Strand test for proper deposit. 4. Select the Color Gels Lacquers shade to enhance, balance or PROVIDING COVERAGE IN A VARIETY OF REFLECTS based on the most sensitized color maximizes color counteract undertones and volume of developer needed For the most effective gray coverage when using the cooling and correcting condition of the hair parts of the hair results and minimizes to achieve the target color. or warming and enhancing tonal families, follow the chart below. stress on hair OFF-SCALP For weave or highlighting applications, start with dry hair. FORMULATION EXAMPLE FOR LIFTING NATURAL PIGMENT: COOLING FAMILIES: GN, AB, NA WARMING FAMILIES: GB, NG, RO, Process according to Mixing and Processing chart after wrapping Alkaline color should only touch virgin hair. Use any alkaline the last foil. Rinse and shampoo with Hair Cleansing Cream or 1. Natural Level: 5 Light Brown/0% gray ABn, Proportion of NW, WG, Proportion of % of Gray color formula on Zone 1. Always use acidic Shades EQ color on . Condition with . 2. Target Color: Level 7 Medium Blonde with natural tones N or NN other shades CB or RB other shades Color Extend Magnetics Color Extend Magnetics Zones 2 and 3 for amazing condition and shine while maintaining - 2 oz. ½ oz. 1 ½ oz. 3. Undertone at Level 7: Orange Up to 25% maximum respect for previously-colored hair. 4. Formula: 2 oz. 7NA Pewter Color Gels Lacquers + 2 oz. 20 vol. 25–50% ½ oz. 1 ½ oz. ¾ oz. 1 ¼ oz. Pro-oxide Cream Developer 50–75% 1 oz. 1 oz. 1 oz. 1 oz. 75–100% 1 ½ oz. ½ oz. 1 ½ oz. ½ oz. NOTE: The tones of the NW and NA families will vary according to the HAIR COLOR APPLICATION BEST PRACTICES Color Wheel. For example: 5NW will have a red tone and 5NA will have 1. Pre-treat the hair with Redken PreArt and Hair Cleansing a green tone. The tones will change at each level. FORMULATION EXAMPLE FOR COVERING GRAY: Cream. Follow with Extreme CAT or Redken Chemistry 1. Natural Level: 4 Medium Brown/75–100% gray as needed. Dry hair. 2. Apply color generously to Zone 1 (the scalp area) 2. Target Color: Level 6 Dark Blonde with natural golden tones GUIDELINES FOR COVERING GRAY HAIR using fine ¼" diagonal partings. 3. Undertone at Level 6: Red/orange To cover gray means to minimize the contrast between natural hair 3. Use the opposite diagonal to cross-check and gray hair. To maintain the most control when covering gray, 4. Formula: 1 ½ oz. 6NW Brandy Color Gels Lacquers + ½ oz. 6NG St. Tropez and ensure proper application. select a formula no more than two levels lighter than the natural hair. Color Gels Lacquers + 2 oz. 20 vol. Pro-oxide Cream Developer 4. Use a timer to ensure accurate timing. Do not over or under process. 5. Always refresh with Shades EQ. 2. FORMULATION 4. APPLICATION