SHADES EQ Cream SHADES EQ Cover Plus EQUALIZING CONDITIONING Brightening Conditioning Color Cream Shades EQ CREAM Shades Shades EQ Cover Plus Shades

Natural Natural WARM Warm Gold Gold Brown Copper REd violet MOCHA NATURAL WARM Gold Gold Copper Red REd DESCRIPTION Ash Natural Beige IRIDESCENT Copper Copper Red RED MOCHA BEIGE Copper & LEVEL OF DEPOSIT TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: TONE: ONE: TONE: TONE: TONE: TONE: TONE: TONE: Green /Violet Gold Gold/Violet Gold/Iridescent Gold Gold/ Copper/Gold /Red Orange Orange/Red Red Violet Violet/Gold Gold/Violet Gold/Mauve Gold Orange Red

Brown to BACKGROUND COLOR No Background Color Brown to Tan BACKGROUND COLOR No Background Color

9 VERY LIGHT BLONDE 09NA 09WN 09WB 09GC 09V Slate Blonde Summer Golden Vanilla Golden Soft Lilac 8 LIGHT BLONDE 08GI 08C 08CR 8M 8N 8WM 8CC Iced Gold Persimmon Candle Flame Frosted Latte Almond Cream Caramel Latte NEW Fire Rush 7 MEDIUM BLONDE 07NGr 07WN 07G 07GC 07RR 7GB 7G NEW Chai Tea NEW Burnished Strawberry NEW Honeycomb Moon Sparkle Sequin Chic Copper Lemonade Golden Dune 6 DARK BLONDE 06NA 06GI 06BC 06C 06CR 06V 6M 6N 6WM 6CC 6RR Cool Cocoa Antiqued Gold Rich Amber Shiny Firecracker Fresh Iced Coffee Toasted Rich Coffee Firelight Lipstick Penny Lavender Almond Red 5 LIGHT BROWN 05NGr 05WN 05WB 05G 05BR 05RR 5GB 5G NEW Sandy Sable Golden Hazel NEW Garnet Sand Polished NEW Maple Syrup Starlight Gilded Age Ruby Soft 4 MEDIUM BROWN 04V 4M 4N 4WM 4RR Rich Iris Cool Mocha Dark Mocha Crimson Mousse 3 DARK BROWN 03NA 03BR 03RR 3G Dark Chocolate Golden Mocha Chocolate Wine Cherry 2 Darkest Brown 2N Double Espresso 1 BLACK

CLEAR CLEAR Shade contains Rubilane® copper dye Shade contains R5 red dye COLOR GELS LEVEL SYSTEM CHART MIXING RATIO LEVELS DEVELOPER USAGE MINUTES COLOR: DEVELOPER OF LIFT LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE 20 10 volume Glaze, Refresh, Shades EQ Cream Mix 1:1 None (up to 30 for optimal Pro-oxide Cream Developer Correct and more! 10 Ultra Pale Blonde Pale Yellow Violet gray blending) 9 Very Light Blonde Yellow Violet Blend Gray, 10 or 20 volume 8 Light Blonde Yellow/Orange Blue/Violet Shades EQ Cover Plus Mix 1:1 1–1 ½ Brighten, Correct 20 Pro-oxide Cream Developer 7 Medium Blonde Orange Blue and more! 6 Dark Blonde Red/Orange Blue/Green Shades EQ Cream and Shades EQ Cover Plus each have a unique base, not recommended to mix these two lines together. 5 Light Brown Red Green 4 Medium Brown Red/Violet Yellow/Green When to Use CLEAR: 3 Dark Brown Violet

MI X ING & P RO CESS Use Shades EQ Cream Clear for added shine or to lock in previous color. Mix with other Shades EQ Cream shades for less color deposit. 2 Darkest Brown Blue/Violet Use Shades EQ Cover Plus Clear for added shine with a subtle brightening effect. Mix with other Shades EQ Cover Plus shades for SHADES EQ Le v e l Sy s t m 1 Black Blue less color deposit.

GET INSPIRED. BE PART OF IT. REDKEN.COM All rights reserved. U1149900 6/13 reserved. rights All Brig EQ SHADES EQ Crea EQ SHADES FORMULATION & TIPS SERVICES UA *N and G are superior gray coverage families coverage gray superior Gare and *N 4. 3. 2. Log-on toRedken.com andclick onEducation OnDemand foraneasy step-by-step video! 1. HAIRCOLOR APPLICA 3. 2. 1. FORMULA CLEAR B C DEF RE GL C

h RI O ORREC Use a timer to ensure accurate timing. Do not over or under process. over not under Do timing. or accurate to ensure atimer Use to ensure proper application. application your to cross-check diagonal opposite the Use fine using area) to scalp 1(the Zone ¼"diagonal generously partings color Apply R Pre-treat the hair with Redken P Redken with hair the Pre-treat shade to to EQ or cool balance enhance, achieve the color. target Shades the Select by your client. desired color target the Determine density. of gray, hair and texture, condition, percentage hair to consider Remember swatch the in found book. swatches family (NB) Brown/Blonde Determine your client’s Neutral EQ level natural hair color using the Shades LI f A VE G edken Chemistry res IN ZE t HTE R E Z GRA e h T NIN ING ning Con TION GUIDELINES Y G · · · · · · · · · · · · · C · · · · · · · · · · · · · Dilute level density level Dilute Dilute intensity color shine only Deposit No lift No natural pigment hair’s the lifting without and color richer with gray Blend Color block and add contour Add dimension with lowlights to ends scalp from tone Harmonize overly or vibrant brassy tones uneven, Correct contrast harmonizing while hair color-treated or natural intensify or down tone match change, enrich, Enhance, restore any color loss that may have occurred have may that loss color any restore imme color Add toRestore color highlights 1) (Zone regrowth the at color permanent processing while 3), 2and (Zones ends and mid-shaft faded renew and Refresh ON as needed. hair. Dry TION BESTPRACTICES D ITIONING diately following a Redken texture service, to to service, texture aRedken following diately d ShadeS EQcream itioning Cr Color re

A Cov and Hair and Cleansing Cream rt with precise placement C e OLOR s Plu r m

Extreme C . Follow Extreme with · · · · · · · · · · · · · · · · · · · · · · Dilute level density level Dilute Dilute intensity color base the Soften Up to 1–1Up ½ Add reflect and shine to dull or faded color faded or dull to shine and reflect Add service to ahighlight prior base the Soften Blend up to 75% up gray* Blend Lessen banding banding Lessen to ends scalp from tone Harmonize tones vibrant overly or brassy uneven, Correct Shades EQ Cream EQ Shades or Gloss EQ to Shades refer technology— Alkaline to lifting due recommended Not ea levels of lift depending on shade and hair type hair and shade on depending lift of levels m ShadeS EQCoverPlus .

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