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Forbidden City Reveals Its Secrets

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Forbidden City Reveals Its Secrets 20 LIFE | Culture Tuesday, November 20, 2018 CHINA DAILY HONG KONG EDITION Annual pass opens doors to many museums By WANG KAIHAO and the China Bee Museum, [email protected] but some others, like the China National Film Muse­ Good news for museum um, have temporarily quit fans in Beijing: An annual the program due to renova­ pass of museum tickets was tion. released last week by the Bei­ The annual pass in 2018 jing Museums Association, included 113 institutions. which will enable visitors to Cao has endeavored to enter 115 institutions in the produce an annual pass for capital city to either for free 15 years. His team also pro­ or for discounted rates, in vides a series of auxiliary 2019. services. The annual pass, costing Cao says: “When people 120 yuan ($17.3), is designed visit museums regularly, they as a pocket book. It also become thirsty for knowl­ offers a brief introduction to edge. So, they will not be sat­ the destination as well as isfied with just a random guidance for transportation walk in an exhibition hall.” and contact information. It As a result, Cao has orga­ is sold through post offices, nized more than 100 free lec­ Xinhua Bookstores, ticket tures for the public since offices of museums and the 2016. Ada Choi (L) and actor Deng Lun (R) are among celebrities guiding audiences to explore secrets in the Forbidden City in an ongoing variety show. website, www.bowu­ The talks focus on tradi­ guan.com.cn. tional Chinese culture and Most tickets in the booklet ancient civilizations. can be used for two adult vis­ He also leads group tours itors. to historical sites nationwide “We want to encourage to echo the current exhibi­ family visits to museums, as tions taking place in the FORBIDDEN CITY children already enjoy free museums. or discounted entry to many museums in Beijing,” says Cao Wei, the general manag­ er in charge of promoting the annual pass. REVEALS ITS SECRETS The list of museums in the annual pass includes many historical landmarks in Bei­ An ongoing TV variety show is set to show the former Chinese imperial jing, which are publicly­ owned institutions run by palace complex in a new light, Wang Kaihao reports. city­level administrators, like the Confucius Temple he Palace Museum in remote,” says Leng Song, a and the Guozijian (imperial Beijing, also known media researcher at the Chi­ college) Museum, the Zheng­ as the Forbidden City, nese Academy of Social Scien­ yangmen Gate Tower by is a much­visited and ces. Tian’anmen Square, and Bell much­photographed T land­ “The program which show­ and Drum Towers. mark. This 598­year­old cases new facets of the palace Additionally, the city’s former Chinese imperial pal­ complex’s aesthetics could most renowned privately­ ace complex, received almost help change that with its owned museums in Beijing 16.7 million visits in 2017. unique treatment.” are also included. For exam­ Numerous TV programs — He also says that the show ple, holders of the pass can documentaries and dramas — also sets new benchmarks for visit the China Red Sandal­ have showcased the place in upcoming Chinese variety wood Museum — a place recent years. shows. displaying luxurious tradi­ However it still has secrets, “A cultural program needs tional Chinese furniture — and a new production is set to taste, but it cannot be a cold for free, and also enjoy reveal those unknown areas fish,” says Leng. access at half price to the and the legends within. “A blend of docudrama and Guanfu Museum, the home The variety show, Shang Xin reality show techniques can of the antique hoard of col­ Le Gu Gong (“There’s some­ sustain the interest of the pub­ lector, Ma Weidu. thing new in the Palace Muse­ lic, and producing souvenirs Tickets to the Palace um”), broadcast its pilot will make the show’s influence Museum, China’s former episode on Beijing TV and on the cultural sector even imperial palace also known A newly released annual online streaming media site, stronger.” as the Forbidden City, are pass of museum tickets will iQiyi.com, on Nov 9. Shan Jixiang, the director of the Palace Museum in Beijing, shows a recent cultural creativity product The show is crucial to the not included in the annual enable visitors to enter 115 That first episode won wide of the museum, a book for readers to solve puzzles with online interaction. ZOU HONG / CHINA DAILY plans of Shan Jixiang, 64, the pass, but the pass can be institutions in Beijing for free acceptance from audiences, director of the Palace Muse­ used for the country’s top­ or with discounts in 2019. and it rated 8.3 out of a total 10 um, who is determined to tier science museums, such points on Douban.com, Chi­ that it is not an easy job. as reference material. The make the museum a part of as the Beijing Planetarium na’s major film and TV critic “It’s complicated work to get downside is that there are too people’s everyday lives. and National Zoological He says: “For each lecture, website. so many different depart­ many of them, about 1.86 mil­ Souvenirs developed from Museum. we used to have only a 100­ “It brings many elements ments in our museum all lion items in total. the abundant cultural trea­ “With the pass, museum person capacity, so they together, but everything in the geared up,” he says. Mao says: “I don’t feel I am sures in the museum is anoth­ operators hope to attract sometimes sold out within show is perfectly matched,” “Six centuries of history is making a variety show. I feel I er part of the plan. more public attention and three minutes. People’s inter­ says a netizen on Douban. not easy to digest, but we have am preparing for academic Besides the designers fea­ they also want their collec­ est in museums has grown “It made me recall the thrill to think of ways to make it research projects, as all the tured in the show, students tions to benefit society,” says rapidly.” I felt when I stepped into the accessible to young audiences.” costumes, props and makeup from top Chinese fine art Cao. “The annual pass is an Some frequent attendees Palace Museum for the first Actor Zhou Yiwei, who is styles have to follow historical academies are also being given effective way to lower the of these activities have since time.” known for his characters in records.” access to cultural relics threshold for entering muse­ become volunteers to pro­ The program itself is diffi­ historical productions, has a This is why, Mao says, the appearing in the show, in the ums.” mote the museums. cult to categorize into an exist­ long monologue in the show costumes in the variety show form of pictures and back­ If all tickets in the annual One of them is Zhou Ya. ing format. as Emperor Qianlong who may seem different to viewers ground information. They are pass were purchased indi­ Speaking about the pass, In each one­hour­long epi­ reigned from 1736 to 1795. who are used to watching his­ expected to come up with vidually, it would cost more Zhou says: “It is not only a sode, the actors switch The emperor was a mon­ tory­based TV dramas. ideas which can ultimately be than 3,000 yuan ($432). book of tickets. It is a gate­ between playing guides and arch who held ultimate power, Speaking about the moment turned into souvenirs. Beijing had 179 registered way to a different lifestyle.” historical figures like emper­ but was chained by rituals and when she first saw the clothes “Our ultimate goal is to museums by 2017, making it She says it could also ors and royal family members his high position. He was also worn by Emperor Qianlong in enlighten people through these the city with the second larg­ change the global image of of the Qing Dynasty (1644­ a literati who looked for free­ everyday life, Mao says: souvenirs,” says Shan. “More est number of museums in Chinese tourists abroad. 1911). They focus on areas still dom and was obsessed with “Frankly, my response was: ways are needed to better con­ the world, second only to “They (Chinese tourists not accessible to the public the Jiangnan area (a region by Isn’t this something worn by a nect culture and the market.” London, according to statis­ abroad) are often unfairly and the legends surrounding the southern bank of the lower sions we have to find new sto­ eunuch? According to Shan, the Pal­ tics from the Beijing Muse­ labeled as people who just go them. Yangtze River). ries.” “How could the outfits be so ace Museum had 10,500 types ums Association. shopping,” she says. In the show, the actors are Fans of Qing­court dramas Revealing details about the plain­looking? But it is history. of cultural souvenirs as of 2017. The first annual pass for “More visits to museums also joined by designers who also have something to look show, she says an upcoming Only a red decoration on the “This number is big Beijing museums was (at home) will help us nur­ will create products based on forward to as the show fea­ episode will focus on Emperor top of the emperor’s hat enough,” he says. “Now it’s the released in the 1990s. ture a cultural consciousness what they see. The most popu­ tures Hong Kong actress Ada Kangxi (1662­1722) in which revealed his identity.” time to focus more on how to Some of the museums and make us naturally want lar ones, based on an online Choi and her mainland coun­ he will be portrayed as a big Emperors did not wear create new themes and which have been added are to go and see local art when vote, are to be turned into sou­ terparts, Qin Lan and Ning fan of Western machinery and shiny robes all the time, and improve quality.” the Beijing Soap Museum we go overseas.” venirs for sale.
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